April 12, 2022 • 38 mins
Our founder today is bred by resilience and persistence. And on his chosen path – through the notoriously unforgiving fashion industry – he needs both. Having celebrities wear his eponymous line is a thrill, but his real success, he says, stems from the fiercely loyal customers who love his brand. With immense competition and a constantly changing retail landscape, the greatest currency is care and conviction. This is the story…of Jason Scott.
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