The Audio Intrapreneur with Molly Barton of Realm

Are audiobooks the key to landing big-time clients like Marvel and DC Comics? My guest, Molly Barton, Realm's co-founder and CEO, has done just that. She dove into the world of audio after leaving her job at Penguin Random House to co-found Serial Box, an audio story company that reimagined what an audiobook could be. In 2021, Serial Box was rebranded as Realm, and Molly and her team are now devoted to creating podcasts for clients like Marvel and DC. We discuss her episodic approach to audiobooks, how she approaches client partnerships, and the strategy behind the acquisitions of Lipstick & Vinyl and Pinna.  You can follow Molly Barton on LinkedIn or check out Realm.fm. I’m on all the socials @JeffUmbro  The Podglomerate offers production, distribution, and monetization services for dozens of new and industry-leading podcasts. Whether you’re just beginning or a seasoned podcaster, we offer what you need.  To find more about The Podglomerate: – Show Page and Transcript: https://listen.podglomerate.com/show/podcast-perspectives – YouTube: https://www.youtube.com/@Podglomeratepods – Email: [e-mail] – LinkedIn: https://www.linkedin.com/company/podglomerate – Twitter: @podglomerate – Instagram: @podglomeratepods Learn more about your ad choices. Visit megaphone.fm/adchoices