Sunil Gupta on Data-Driven Digital Marketing Strategies

In this episode of The Parlor Room podcast, Chris sits down with renowned marketing expert and Harvard Business School Professor Sunil Gupta to explore digital marketing’s transformative power. Gupta delves into data analytics’ critical role in shaping effective marketing strategies, highlighting how to use insights to gain a competitive edge. He also breaks down the nuances of high- and low-involvement products and how understanding those distinctions can guide marketing campaigns’ resource allocation. Whether navigating a multi-million-dollar marketing budget or engaging with consumers across platforms, Gupta offers invaluable perspectives on how you can help maximize your organization’s digital marketing efforts. GUEST Sunil Gupta, Edward W. Carter Professor of Business Administration and Co-Chair of the executive program on Driving Digital Strategy RESOURCES HBS Online's Digital Marketing Strategy course (https://hbs.me/2p8t69bv) Gupta’s latest book, Driving Digital Strategy (https://hbs.me/5n8pyvd4) Related HBS Online blog posts: How to Advance Your Career with a Digital Marketing Certificate (https://hbs.me/2p933pcw) 7 Marketing KPIs You Should Know & How to Measure Them (https://hbs.me/3jnatdh5) 3 Engagement Strategies You Can Use to Retain Customers (https://hbs.me/yckjcbku) What to Expect from HBS Online's Digital Marketing Strategy Course (https://hbs.me/2n4tsz3p) How to Compete Effectively with Your Industry's Emerging Brands (https://hbs.me/58p65sma) Watch this episode on YouTube: https://hbs.me/2p8mnj39