The Paper Fold
Get your design fix in the stationery community's only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.
Episodes
July 29, 2026 • 40 mins
You have doubtless seen Little Free Libraries in your neighborhood — well, my brilliant guest today has reconfigured the concept for greeting cards and postcards. For 30 years, Vanessa Harnik has worked alongside her dad Alan running Notes & Queries — which sources and brings fantastic European stationery to American shores.
Earlier this year, I named Vanessa a Maker to Watch in 2026 at Stationery Trends &mdas...
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July 8, 2026 • 47 mins
My chat with Katelyn Woolley of The Noble Paperie is full of (wonderful) surprises! I I named Kate as one of Stationery Trends' 10 Makers to Watch in 2026 due to her focus on what she refers to as “communities others forget.”
The Noble Paperie is primarily known for Kate’s NICU, infertility and miscarriage cards — just try searching for one of these categories on Etsy to see what I mean. These t...
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May 29, 2026 • 44 mins
Every paper nerd needs a quality pen for their prized stationery — and Ferris Wheel Press aims to elevate the world of writing tools as it demands. Raymond Yu actually started out in stationery, creating one-of-a-kind, ultra-luxe invitations — but turned his talents to fountain pens and accessories, aiming to remove the intimidation factor and "make fancy fun."
Ferris Wheel Press' ever-expanding array of offe...
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May 5, 2026 • 45 mins
Typically I discover new stationery makers at markets, then I nerd out on them online, but with Erin Dayhaw, it’s been quite the opposite! I was laughing along with her TikTok adventures for quite some time (along with her 30K followers) before I actually met her IRL at NY NOW this past February.
Because Erin seemed to understand the TikTok algorithm in a way other stationery makers do not, I initially envisioned our interv...
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March 24, 2026 • 45 mins
Every year in the winter issue of Stationery Trends, I compile a department called 10 Makers to Watch. Throughout the year I will be highlighting my special 10 — including my very special guest today, Carissa Potter of People I've Loved. Much like that of my other guests, this brand offers stationery and gifts, but with a radically different, deceptively simple approach.
Rather than seeing her wares as yet another comm...
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February 25, 2026 • 65 mins
Stationery is this podcaster's favorite subject — but color comes in a close second! After all, color doesn't just shade our world, it elevates, deflates or defines a mood — and it can make or break any given design.
If you have never heard an expert discuss how color trends are formed and evolve, get ready for a treat! I have had the pleasure of interviewing Mark Woodman of Mark Woodman Design + Color many ...
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January 14, 2026 • 43 mins
Recently I hosted Wolf & Wren Press' Lauren and Liz, who just won the Louie Award for the Card of the Year. But there are actually two divisions of Card of the Year, $5.50 and above and $5.50 and below. Wolf & Wren took the below slot, while UWP Luxe took the above $5.50 slot with their fabulous tea-themed birthday creation that must be experienced in life to be fully appreciated.*
That's because UWP Luxe is a pop-up car...
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December 18, 2025 • 49 mins
In the Part 1 of our chat, Rachel took us behind the vibrant, woodblocked Heartell Press design curtain, now we delve into its ethos of sustainability, and the many challenges it poses to a stationery brand. For example, shoppers absolutely loves seeing cards printed on 100% post-consumer recycled paper — but it drives up costs, and brings a bevy of creative limitations.
For Rachel, action — not discussion —&nbs...
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November 25, 2025 • 51 mins
Greeting cards have the nearly impossible task of connecting us with loved ones when we don't know what to say — so we all owe a huge debt of gratitude to makers like Rachel Kroh of Heartell Press, who have made it their life's work to help others give and get the emotional support they need. Today we travel behind the vibrant Heartell design curtain to learn what drives these irresistible, timeless woodblock designs.
Rachel...
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October 28, 2025 • 52 mins
What goes into a Louie Award-winning Card of the Year? In the case of Wolf & Wren Press, every design grows from the 30-year friendship of co-founders Liz Wolf and Lauren Stapleton. That precious connection, born in middle school, is the kind where one finishes the other's sentences ... and the other picks right up on the story! I's at the core of every design Wolf & Wren prints — including their winning pet sympathy ...
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September 30, 2025 • 43 mins
While journalers and junk journalers exist in this digital age alongside the rest of us, they crave the tactile and in-person elements of the analog world. In part 2 of my chat with Software Engineer Victoria Kirst, we take a deep dive into this non-digital community in the pages of her stationery zine Pouch and beyond.
If you are unfamiliar with stationery clubs and swaps, it is positively heartwarming to learn of tools like wa...
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August 27, 2025 • 40 mins
Like me, my guest today is a huge paper nerd who is the founding editor of a stationery publication. Unlike me, Victoria Kirst is also a software engineer who created her fabulous zine Pouch as an offline labor of love to share her passion for analog tools with an ever-growing community.
If you haven't seen a zine in a few decades or so, prepare to be dazzled! This purely 21st-century publication truly celebrates our medium, show...
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July 24, 2025 • 70 mins
Just because a maker isn't already a household name, that doesn't mean you're not already a big fan! You have most likely seen (many times!) and possibly even purchased the uplifting, inspiring and heartfelt greeting card designs of my guest today — and not even known it. For the past 24 years, Vicky Barone has been quietly licensing her designs behind the scenes to larger card brands like Papyrus and American Greetings. Whil...
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June 30, 2025 • 34 mins
For Anna Bond, being a creative is certainly about generating jaw-dropping imagery to be presented just so on irresistible products — but creativity is also a key to enabling this CEO to navigate Rifle Paper Co. forward as both a business and a brand. In Part 2 of our chat, we discuss subtly evolving the Rifle look to keep it consistently looking fresh and new, yet true to its signature style, as time passes and tastes...
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May 30, 2025 • 37 mins
In 2009, freelance illustrator Anna Bond and her musician husband Nathan debuted Rifle Paper Co. to the trade in a double booth buried deep in the back aisles of the National Stationery Show. They were but one of dozens upon dozens of small (often forgotten) stationery brands showing there, but in Rifle's case, a stationery, gift and lifestyle star was born those five days in May.
Rifle's dizzying trajectory into the collective Am...
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April 23, 2025 • 29 mins
Don't miss Part 2 of my chat with type A über-creative Sally Diguette! In Sally's role as specialty buyer for Anthropologie, the merchandise she painstakingly sources from small, quirky makers are often where the brand's fans find the connection and community they seek as they shop.
Sally honed this expertise at Atlanta's Citizen Suppy, an artisan marketplace that showcases handmade goods, clothing, and standout finds from i...
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March 27, 2025 • 34 mins
This Type A über-creative wears a lot of hats, every last one of them impressive and fabulous. Sally Diguette is a specialty retail buyer for Anthropologie, tasked with buying in the stationery and related gift and home categories, as well as spearheading collaborations such as Papier x Anthropologie.
But Anthropologie is also where many a small maker gets her first big break — even if it's just one greeting card on its en...
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February 20, 2025 • 39 mins
For many in our community, running a stationery brand turns out to be but a single milestone on an incredible larger journey. That's the case with Catherine Hildner of Kitty Meow Boutique, now a part of Shade Tree Greetings. Over the past several years, this dynamo — also my guest in episode 20 — not only established her own brand, she also helped create the Ultimate Product Party series of events and podcasts to e...
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January 22, 2025 • 65 mins
How better to kick off January 2025 — and the eighth season of this podcast — than with a visit from this bona fide industry legend? While Susan January has been at the helm of Leanin' Tree, a mid-sized Colorado house of stationery, for over a quarter century, she has also served as president of the Greeting Card Association, from 2011 to 2013. More recently, she spearheaded a team of women from across generat...
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December 18, 2024 • 33 mins
How does what began as a pandemic pastime become the UK's first stationery B Corp? For Michele Feron of Good Tuesday, her sustainable brand came to life in 2020 on Etsy as Once Upon a Tuesday. Her then-eight-year-old daughter Flora created the name, but as this color-driven Cornwall brand grew, Michele realized a big evolution was in order.
However, the rebranding paled next to becoming a B Corp. Michele shares how the transition i...
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