Growth Powered by FareHarbor
Growth Powered by FareHarbor is your go-to podcast for real stories and actionable insights on building and scaling a successful tour and activity business. Join FareHarbor Community Manager and host Rebekah Costley as she chats with thriving operators, industry experts, and FareHarbor pros about the strategies that drive growth and how to make the most of FareHarbor's tools. In each episode, we'll dive into everything from marketing tactics to leveraging software features, celebrating the wins and overcoming the challenges that come with running a tourism business. Whether you're just getting started or looking to scale, Growth has something for you. Tune in and discover how to elevate your business with expert advice and practical takeaways from those who know the industry best.
Episodes
AI is changing how customers discover and plan their travel experiences, but what does that actually mean for tour operators?
In this episode of Growth Powered by FareHarbor, we break down how AI search works, how it differs from traditional SEO, and what operators should be focusing on right now to stay visible.
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In this episode of Growth Powered by FareHarbor, Rebekah sits down with Arden of Lake Louisa State Park to talk about what it really takes to build a destination, not just operate within one.
Arden shares how she grew her business from one park in 2016 to six parks across Central Florida, why persistence matters more than having a perfect plan, and how she thinks...
Recorded live at Spark 2025, this episode of Growth Powered by FareHarbor features Haig from Danger Charters in Key West, Florida, alongside FareHarbor Account Manager Devin. Together, they unpack what it takes to grow a charter business in a competitive tourism market: building a loyal, repeat customer base and creating a strong team culture while also testing new revenue drivers like combos and ...
Recorded live at Spark, this special episode of Growth Powered by FareHarbor features a dynamic conversation with CEO Andrea Carini.
Andrea shares his perspective on how operators can evolve alongside AI innovation, how automation is reshaping free time and demand for experiences, and what it truly means to build for long-term ...
In this episode of Growth Powered by FareHarbor, we sit down with Adam, founder of Sea the City, a New York City–based water tourism operator offering jet ski tours and hot tub boat experiences.
Adam shares how Sea the City has grown from a three–jet ski operation into a multi-location business, and what it takes to stand out in one of the most competitive tourism markets in the world. The conversation dives into how the team appro...
En este episodio especial en español, conversamos con Carabalí Rainforest Adventure Park en Puerto Rico, un negocio familiar de tercera generación que ha pasado de ofrecer paseos a caballo locales a convertirse en uno de los destinos de aventura más reconocidos de la isla. El equipo comparte cómo la cultura, la familia y el crecimiento sostenible han guiado su ...
Peter from Sea Maui joins Rebekah and Monique from FareHarbor for Part Two of our special Hawai'i Series on Growth Powered by FareHarbor. Recording from the FareHarbor Meetup, Peter shares what it means to grow a tourism business in Hawai'i with intention, heart, and community at the core.
From navigating wildfires and COVID t...
Kamalani from Nā Pali Coast Tours joins Rebekah on-site in Kaua'i for a special episode of Growth Powered by FareHarbor.
As a Native Hawaiian and second-generation business owner, Kamalani shares what it means to carry on his family's legacy while honoring the land, history, and community of the Nā Pali Coast.
This episode of Growth Powered by FareHarbor brings you an inside look at GetYourGuide, one of the leading online travel agencies (OTAs) in the tourism industry. Rebekah talks with Allie, Senior Account Executive at GetYourGuide, about how operators can succeed on the platform and how FareHarbor clients can leverage that connection.
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In this Pride Month special, Rebekah speaks with Captain Jen and Captain Janet of Sundog Sailing about their journey as queer women in the sailing and tourism industry. They share how they built a business rooted in inclusion, hospitality, and joy all while creating a safe space on the water for everyone.
Together, they reflect on the importance of visibility and...
Charlie from Adventure Cat Sailing joins Rebekah to share how one of San Francisco's most iconic tour businesses creates a smooth, guest-first booking experience on and off the water.
They discuss what it takes to build trust through branding, how FareHarbor tools help remove friction from the guest journey, and why thoughtful pricing, team culture, and follow-up reviews all matter.
If you're ...
What happens when a growing ethical elephant sanctuary in Thailand upgrades to a smarter reservation system? In this episode, Rebekah sits down with Vincent, General Manager of Phuket Elephant Sanctuary, to explore how FareHarbor helped them streamline operations, improve guest experience, and scale sustainably.
Vincent shares the sanctuary's growth story, including how they survived the pandemic, embraced ethical tourism practices...
How can tour and activity operators use Google Things to Do (GTTD) to drive more direct bookings and increase visibility?
In this episode of Growth Powered by FareHarbor, FareHarbor Community Manager Rebekah Costley dives into how operators can leverage Google Things to Do to capture more ...
Join host Rebekah Costley for a special International Women's Day edition of Growth Powered by FareHarbor, where we celebrate the resilience, innovation, and success of women entrepreneurs in the tourism industry.
In this episode, five inspiring women share their entrepreneurial journeys, challenges they've overcome, and strategies for success—from running food tours in Puerto Rico to leading adventure tourism businesses in Austral...
This episode is #incredible. Rebekah chats with co-founder Lia Garcia of Louisville Food Tours, about her journey from travel blogging to running a successful food tour business. Leah shares how she used SEO, influencer marketing, and affiliate programs to increase visibility and drive sales. Leah also discusses in detail the power of authentic storytelling and using it to build meaningful partnerships with local businesses to grow...
We're bringing you authentic stories from Spark 2024 in New Orleans in this episode! Join clients from diverse industries like Best Cabo Yachts, Cajun Food Tours, Navajo Tours Direct (and more!) as they share how FareHarbor has helped streamline their operations and boost bookings. From enhancing the customer experience to utilizing powerful features like FareHarbor Dock and our affiliate tools, these tour operators re...
Rebekah sits down with FareHarbor's CEO, Andrea, to discuss the future of the company and the recent changes that have sparked conversation across the industry. Andrea shares his vision for FareHarbor, insights into new product releases, and the "why" behind recent updates like the API and direct booking fees. Tune in for a transparent conversation on how FareHarbor aims to support clients' growth and keep pace with th...
This episode of Growth Powered by FareHarbor is recorded at the historical Molly Brown House! Rebekah visits the home of the "unsinkable" Molly Brown to chat with the team behind the Molly Brown House, Historic Denver. They share how they've leveraged FareHarbor tools like FareHarbor Dock to streamline operations and boost walk-up sales. Plus, they dive into what it takes to stay relevant in the tourism industry while ...
In this episode of Growth: Powered by FareHarbor, Rebekah sits down with FareHarbor's GA4 experts, Elle and Adam, to give a high-level understanding of everything you need to know about Google Analytics 4. They discuss the key differences between UA and GA4, how tour operators can leverage GA4's event tracking features, and what you are (probably) missing in your tracking. This episode will give you the tools to make data-driven de...
In this episode of Growth: Powered by FareHarbor, Rebekah talks with marketing company Clear Sky Tourism to discuss how they help tour operators boost bookings and grow their businesses with smart marketing strategies. Listen in to learn the basics of leveraging SEO, paid ads, and find out if AI can actually help drive more traffic and increase conversions. This episode offers valuable strategies you can implement right away to dri...
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