Marketing, Demystified The Podcast
Marketing, Demystified, is the podcast that connects the dots for business leaders to drive revenue through effective marketing strategy. We chat with marketing experts on different topics that will help you ramp up your revenue. We stream live on LinkedIn, Twitter, and YouTube. And you can listen to us on your favorite podcast platforms. Marketing, Demystified The Podcast is presented to you by Growgetter, your partner in growth marketing. Jenn Mancusi, CEO and co-founder at Growgetter, hosts episodes. Feel free to reach out anytime at growgetter.io or jenn@growgetter.io.
Episodes
More than half of Google searches now end without a click.
Social platforms reward content that keeps people on the platform. And AI platforms are answering questions that once drove searchers straight to your website.
So how do you market a business when the internet is increasingly designed to keep people off your site? Enter: Zero Click Marketing.
On this episode, host Jenn Mancusi sits down with Amanda Natividad, Chief Evangelist...
LinkedIn is one of the most-cited domains for professional queries in AI search.
So when a buyer asks an AI tool who to consider in your space, what your team publishes on LinkedIn can impact the answer.
On this episode, host Jenn Mancusi sits down with Lily Grozeva, founder of Saltanat Labs and a B2B SEO and AI search specialist with 20 years in organic search, to talk about what it takes to get your LinkedIn content cited.
Lil...
Ask most marketers what PR is for, and you'll hear "getting press coverage" or "managing a crisis." Rarely will you hear "helping AI understand and trust my brand."
But that disconnect might be the very thing holding your AI visibility back.
Earlier this year, Guy Yalif pointed out that when it comes to measuring AI search visibility, marketers are moving away from keyword rankings and toward terms borrowed straight from PR, and this...
Most businesses run digital and physical marketing like they're two completely different jobs, different budgets, different teams, no real connection between them.
This week's guest calls this Random Acts of Marketing, and argues it’s costing businesses more than they realize.
On this episode, host Jenn Mancusi sits down with Kirby Hasseman, founder of Hasseman Marketing and author of HYBRID Marketing: Stop Random Acts of...
Corporate purpose used to mean sustainability initiatives, social causes, and showing the human side of your brand.
Ron Tite argues that true corporate purpose has a simpler and more direct goal: driving growth.
On this episode, host Jenn Mancusi sits down with Ron Tite, founder and Chief Strategy Officer of Church+State, host of the podcast The Coup, and author of Think. Do. Say. and The Purpose of Purpose, a Globe and Mail and Toro...
Between AI Overviews, zero-click search, and chatbots answering questions before anyone clicks your website, even the most seasoned marketers are unsure how to optimize for visibility.
Next week, we're tackling exactly what to do about it with a live webinar: "Why You're Invisible to ChatGPT and Google (and How to Fix It)."
But before we get into increasing search visibility, we need to understand how we got here.
In this very special...
When we talk about growth, the conversation usually jumps straight to marketing and sales. But there's one lever that rarely gets mentioned, even though it matters just as much.
Hiring.
On this episode, host Jenn Mancusi sits down with Jen Spencer, Chief Growth Officer at Booth and author of Lead Anyway, to talk about talent as a growth strategy: how to hire and scale the right team in the age of AI.
Jen breaks down how to build a hir...
When it comes to seeking, understanding, and engaging with the people you want to reach, there are few tools as effective as Reddit.
And with the rise of AI and zero-click search, having a Reddit marketing strategy matters more than ever.
On this episode, host Jenn Mancusi sits down with Will Cady, Co-Founder of HEAL MVMNT, a culture strategy agency, and the author of Which Way Is North, a book on creative vision for makers, ma...
By the time a customer churns, the warning signs have usually been there for months, buried in a call, a support ticket, or a slower reply. But if you miss those signals and the customer is lost, Qualtrics research shows you'll pay 6X more to acquire a replacement.
On this episode, host Jenn Mancusi sits down with Alok Shukla, Founder and CEO of FunnelStory, an AI-powered customer intelligence platform, to talk about what those earl...
Personal LinkedIn profiles get 8 to 12 times the reach of brand profiles.
And that gap is only getting wider.
A month ago, we talked to Josh Cons about the importance of founder-led content. Today's episode takes things a step further.
On this episode, host Jenn Mancusi sits down with Heike Young, former Head of Content for Salesforce and Microsoft, to talk about the framework she built for scaling a people-generated conte...
You've refined your prompts. You've trained the model. You've gotten rid of the obvious AI clichés. So why does your content still sometimes fall flat?
A couple of months back, we talked to Ethan King about using ChatGPT and other AI platforms for marketing. This episode takes things a step further.
In this episode, host Jenn Mancusi sits down with Fractional Head of Content Julia Porter, who previously built content functions at Opt...
Every consumer is secretly asking the same question when they interact with your brand: is this for someone like me? Most brands never think to answer it.
And that silence is friction.
In this episode, host Jenn Mancusi sits down with Sonia Thompson, growth strategist, founder of Frictionless Growth Lab, and host of the Frictionless Growth Marketing podcast, to talk about the friction points most brands aren't looking for, and ...
More and more companies are investing in founder content, and for good reason.
As brand page reach declines, putting people front and center is becoming one of the most effective ways to build pipeline, attract talent, and win investor trust.
So why aren't more founders doing it? Mostly, it comes down to time.
On this episode, host Jenn Mancusi sits down with Josh Cons, Founder and CEO of Notice Me(dia), an agency that builds ROI-foc...
You win a customer. You onboard them. They use your product for a while, at least. Then product usage slows. Logins become less frequent.
Eventually, they stop showing up altogether.
Customer re-engagement sounds simple on paper, but bringing dormant SaaS or cloud-based users back takes more than another email campaign.
In this episode, host Jenn Mancusi sits down with Sumeeta Kumar, who previously led growth product marketing a...
AI search is quickly becoming one of the most valuable sources of organic traffic available, with visitors converting up to six times better than those coming from unbranded SEO.
Everyone wants to show up in AI-generated results. The challenge is knowing how.
A few weeks ago, we sat down with Ann Smarty to walk through SEO, AEO, and GEO at a high level. This week, we're going deeper.
In this episode, host Jenn Mancusi sits down with G...
Most B2B companies are spending thousands to find their next customer. Meanwhile, their last ten customers would happily make that introduction for free.
But nobody asked.
In this episode, Jenn Mancusi sits down with Nick Salvatoriello, Senior Manager of Brand, Marketing, and Partnerships at Growth, to explore how customer advocacy becomes a repeatable growth engine.
Nick shares how to turn happy customers into active advocates, build...
HubSpot just released its 2026 State of Marketing Report, surveying 1,505 marketers across North America, Europe, Asia, and Australia.
Their core finding? In the age of AI, brand POV and good taste matter more than ever.
On this episode, host Jenn Mancusi sits down with Kyle Denhoff, Sr. Director of Marketing at HubSpot, to walk through the 2026 State of Marketing Report.
Kyle breaks down how AI is changing how marketers work, why bra...
Everyone in marketing is throwing around new acronyms: AEO, GEO, AIO, LLMO. And every "SEO is dead" headline makes it feel like the rules of search changed overnight.
But what if the new acronyms aren't actually new strategies?
On this episode, host Jenn Mancusi sits down with Ann Smarty, a 20+ year SEO veteran and co-founder of Smarty Marketing, to break down what AEO and GEO actually mean, and why she believes SEO is still the foun...
Wistia just released its sixth annual State of Video Report - surveying over 900 professionals and analyzing 13 million videos to understand what B2B video marketing looks like in 2026.
A few months ago, we spoke with Sam Balter from Wistia about how AI is changing video production. Now we're zooming out to look at the state of video marketing as a whole.
On this episode, host Jenn Mancusi sits down with Taylor Corrado, Senior Direct...
Most people think AI is coming for writers and creatives first.
But what if everyone's wrong?
On this episode, host Jenn Mancusi talks with Joe Lazer, author of the Amazon #1 release "Super Skill: Why Storytelling Is the Superpower of the AI Age."
Joe pioneered the content marketing industry as a founding team member at Contently and has spent the past four years leading marketing at two AI startups.
Joe breaks down why AI is dis...
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