If you think success is about having it all figured out… this episode will prove you wrong—in the best way possible.
From losing his job and being $95K in debt to leading growth at John Maxwell and Dave Ramsey's companies, and now running his own firm — Trey Sheneman is a master of turning chaos into clarity.
In this episode of Let's Talk Business, Meny Hoffman sits down with Trey to unpack what really drives growth: from mindset, to systems, to what founders often get wrong when scaling from $3M to $30M.
You'll hear:
👉 How being broke and jobless led to a marketing career
👉 Why some brands get stuck at $5M—and how to break past it
👉 The real difference between working in vs. on your business
👉 A breakdown of Trey's COMPASS Method that's helped scale dozens of brands
👉 How to stay sharp as a leader—without losing touch with the work
Whether you're bootstrapping a startup or scaling something fast, this is a must-watch.
👉 Subscribe for more deep-dive convos with real builders.
–
🎥 Watch next:
🔗 Full Episode
🎯 Book a Clarity Session
📲 More Episodes
📲 Instagram
📲 LinkedIn
📲 Facebook
📲 WhatsApp Status
📲 WhatsApp Group
–
🔗 Episode Links:
📘 Tray's Life Changing Book
🎙 Trey's Podcast – 10 Minute Masterclass
🏢 Herald (Trey's Company)
👤 Trey's LinkedIn
📩 For promotions & inquiries
–
💡 Practical Pointers from this Episode:
1. Start even if it's not perfect. Trey didn't wait for the perfect plan—he just started. You learn more by doing than thinking.
2. Try before you commit. Be a generalist first. Once you find your edge, go deep—and it'll pay off.
3. Get clarity before action. Ask what's working, what's not, and what's missing. Don't guess—diagnose.
4. Work on the business regularly. Don't wait for a crisis. Step back quarterly (or weekly) to course-correct.
5. Stay close to your customers. Surveys, calls, chats—Trey listens nonstop. The best marketing comes straight from them.
–
⏱️ Episode Highlights:
00:00 – Welcome to Let's Talk Business
02:11 – From seminary to $95K in debt
05:00 – The real start: losing both jobs and betting on himself
09:07 – Lessons from building marketing agencies
13:30 – Inside leadership at John Maxwell & Dave Ramsey orgs
18:32 – Why culture and accountability go hand in hand
23:44 – What Trey's doing now with Herald
27:16 – The full breakdown of the COMPASS Method
33:38 – Why messaging is usually the weak link
35:33 – Hearing your customers clearly (and often)
37:27 – How to actually work on your business every quarter
43:47 – What's still on Trey's bucket list
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.