No matter how great you are at what you do, if you don’t know how to apply a value to it for others to see, then you remain in the shadows. This is what today’s guest sees that is lacking among businesses and entrepreneurs and that ad agencies tend to miss out. Timothy Bush introduces us to Zahra Cruzan, owner of Brand Author where she works with local agencies, retailers, and product-based businesses to create custom branding and marketing systems that help them stand out as a premium brand in any market. In this episode, Zahra shares with us the process of how we can develop our own brand strategy. Looking from the inside out, she talks about the importance of being able to piece the internal processes together where you can work with authenticity before worrying about what’s on the outside. Zahra also takes us across her journey into marketing and gives out some great pieces of advice that can help us see through the challenging times, such as the one we are globally facing today.
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