Promote, Profit, Publish
Promote, Profit, Publish! Become the world authority you always knew you could be. You know it. We know it. And this is how the rest of the world catches up. Most authors get it wrong. They put the wrong steps in the wrong order, pinning all of their hopes, dreams, and money on the sale of the book. Experts on authority marketing know that publishing elevates your customer base in ways that are impossible through any other mechanism. In short, you establish yourself as the world authority on your topic first, creating a trust between you and your audience that allows you to write, and sell, whatever you want with ease and flow. Step one of this process takes your investment and cycles it right back into you, your image, your platform, your global presence. You can’t afford to keep the curtain closed. Your ticket to freedom is to position yourself as the go-to expert on your topic by way of your personal truth before you even attempt to sell a book. The truth…. If you’re only about the money honey you’re in the wrong place. Platform building works, every time, because you pride yourself on authenticity. You build a social, global platform that is a transmutation of your soul and message. Your audience needs to experience a level of trust in you that is staggering (and rare) in today’s saturated, over-promising/under-delivering digital age. You can’t afford to blend in. Why do it backward and end up with an inventory of books in your basement and a negative balance in your account? Here’s what many publishing companies say vs. what they actually mean; “Become a best-selling author! (For like, a minute)… “Make money from your book! (But remember, you can’t keep it)…”Make your author dreams come true! (ish…) You want to make a difference and an income. This is how you do it. As an authority on your topic, you’ll be positioned as a sought-after speaker and trusted teacher. Fans will find you, follow you and wait for you to offer them something. And you’ll have it ready to go. The result….. You’ve done it. They know you. They love you. The time has come to give the people what they want- your book! Most publishing and book marketing companies take more than they give. Period. Sadly, by the time the powers that be are done divvying up the profits from your life’s work, you’re left with a negative ROI and a strong temptation to throw in the towel. Not here, that’s why we created this podcast. We care about a little thing called “the ripple effect.” Your success leads to the successful transformations of other people. And that circles back around to work you can take pride in. So, we’ve figured out the formula that establishes you as a world authority, helps you release a best-selling book and does it at a fraction of the cost of other houses so that you actually get to keep most of the money you make. And then you rave about us to your friends. You win, we win, your audience wins. The crowd goes wild. The world is a better place. Join bestselling author, platform building expert, and publishing company owner, Juliet Clark to learn the ins and outs of how to build a platform that serves you and your audience while making the world a better place!
Episodes
Achieving a work-life balance seems extremely challenging if not impossible, especially if you are a one-man army. But with the expert use of technology, this can become a reality. Juliet Clark sits down with father-daughter duo Steve Kirch and Suzanne Kirch
The modern author faces many hurdles these days just to get one book to publishing stage. Aside from the usual editing process, they must know how to navigate the world of marketing, vastly transformed by the ever-evolving digital landscape. Desiree Duffy is here to share how she helps aspiring ...
After tinkering with artificial intelligence for quite some time, motivational speaker, serial entrepreneur, and professional engineer Gary MacDermid has finally created a software for boosting your marketing efforts. He joins Juliet Clark to present his new AI tool, the Superbrand Audien...
Editor-turned-book-coach Jessica Andersen returns to the podcast to join Juliet Clark in discussing how to grow your email list with giveaway bundles and Advanced Reader Campaigns (ARCs). Together, they talk about distributing ARC (even for nonfiction books) to secure maximum effort, the most ef...
Podcasting has been on an upward trend these past few years, drawing hundreds of thousands of listeners every single day. For authors, securing podcast guesting opportunities is one of the great ways to market their books to a much larger audience. Juliet Clark sits down with seasoned media expert Tracy Hazzard Read more
Mastering email targeting and creating authentic human connections online isn't just about collecting addresses; it's about building real relationships, just like navigating the dating scene. In this episode, we dive deep with AJ Vassar, a true master of lead generation and business problem-solving, as he shares his unique approach to attracting the ...
For this month’s training, we hear from Leisa Reid, a virtual speaker, podcaster, Founder of Get Speaking Gigs Now, and CEO of The International Speaker Network. She breaks down practical tips on how to secure speaking gigs that increase your brand visibility, book readership, and book-ability. ...
Juliet Clark presents a new product called Author PromoCast, which has great potential to transform book advertising like never before. In this episode, she explains how this guarantees around half a million impressions per month while requiring less time and effort than managing Amazon ads. Jul...
To unlock the right level of revenue growth in your business, you must know how to execute the right lead-generation strategies without being overly salesy. Juliet Clark brings together three experts to share their knowledge on this topic: Gretchen Hydo, Anthony Jones
Gemini is one of the hottest AI tools right now, and seasoned media expert Tracy Hazzard has been using this tool to help podcasters make their production and content creation processes so much easier. In this episode, she joins Juliet Clark to explore the right way to utilize Gemini, especially...
Perceived leadership plays a crucial role in how experts and thought leaders gain influence in their industries. Today, Juliet Clark sits down with none other than Vince Warnock. Vince is a marketing expert, best-selling author, and champion of helping people amplify their voices. They dive into...
Let's amplify your voice! If you're serious about platform building and ready to ditch the hope and pray approach, Juliet Clark is your guide to becoming a genuine authority. This episode pulls back the curtain on audience building basics, revealing the eight pillars crucial for effective platform development. Juliet dives deep into crafting your ideal reader avatar, mastering brand influence, and leveraging content strategy for ma...
The secret to connecting with readers is not some mystical publishing magic – it is knowing your reader avatars. Join Juliet Clark in this insightful episode as she talks with editor, author, and writing/strategy coach Amber Parr Burdett about the power of understanding your ideal reader. Amber ...
Ready to make your mark in the competitive world of publishing? Join Juliet Clark as she sits down with international best-selling author and keynote speaker Patrick Snow. Patrick reveals his proven strategies for writing, publishing, and marketing your book to build a thriving speaking and coac...
The world of vARIable: gAbrIel Series brings a gripping mix of AI warfare, espionage, and global power struggles to life. Author Chase Cunningham dives deep into the inspiration behind his latest techno-thriller, exploring how artificial intelligence, military tactics, and cybersecurity threats shape modern warfare. In this conversation with Juliet Clark, Chase shares insights on real-world AI dangers, the role of women in intellig...
Brand director, video podcast content creator, author, and international speaker Joie Gharrity shares her wealth of experience from over 15 years in Hollywood’s top studios. Known for her captivating Hollywood stories, Joie believes everyone is born to be their own superstar. She emphasizes it i...
Achieve authentic alignment and drive sustainable change with Crystal Gibson's Authentic Alliance, your roadmap to self-awareness and holistic transformation. Juliet Clark sits down with Crystal as they dive deep into the c...
The lines between traditional podcasting and video-sharing platforms are blurring. Some podcasts now have videos, and many podcasters also publish their content to YouTube. Where should you focus your content creation? Tom Hazzard, CTO of Podetize (Brandcasters...
Daily text messages filled with affirmations and motivation offer an uplifting start to the day. Join Juliet Clark as she chats with Mindset Specialist Mitzi Campbell, the mastermind behind Your Positive Moment, a daily dos...
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