Price is the biggest distraction in any sales conversation. Mention it too soon, and the homeowner stops thinking about value and starts fixating on cost. Suddenly, their focus shifts from "How will this improve my home?" to "Can I get this cheaper elsewhere?"
In this episode, we break down the Price Circus Elephantβwhy price resistance happens, how to control the conversation, and exactly when to introduce money so it feels like an investment, not an expense.
π₯ Why bringing up price too early derails the entire sale
π― The psychology behind how homeowners process pricing
π° The right moment to introduce cost to eliminate resistance
π‘ How to keep control when homeowners ask about price too soon
π The proven word tracks top closers use to frame pricing the right way
π Join us at Close It Now Relentless: The Ultimate Sales Transformation! Get your ticket now at www.closeitnowbootcamp.com
π Recommended Reading: Pitch Anything by Oren Klaff
π Coaching & Training: Ready to close more deals? Visit www.closeitnow.net for coaching, training, and free resources.
πΉ LinkedIn: https://www.linkedin.com/in/closeitnow/
πΉ Instagram: @therealcloseitnow
πΉ Facebook Group: https://www.facebook.com/groups/closeitnow
The way you introduce price can make or break your deal. Are you controlling the conversation, or is the Price Circus Elephant running wild? Send me a message or drop a commentβI want to hear how this strategy works for you!
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Iβm Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and Iβm so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood youβre able to deal with relationship struggles, work challenges and lifeβs ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them weβve never seen before. New episodes every Monday and Friday. Your support means the world to me and I donβt take it for granted β click the follow button and leave a review to help us spread the love with On Purpose. I canβt wait for you to listen to your first or 500th episode!
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