In the crazy world that we’re thrust into, it can be difficult to even think about success when almost everyone just wants to get by. Joining Aaron Young in this episode is eCommerce veteran Jim McCarthy, who will share the things he has learned in adapting to an industry that’s been incredibly hit hard—live events and live entertainment. He talks about the negative impacts of the COVID-19 pandemic on the industry and how much they are discovering the tremendous experiences they can create if done right through the digital experience. From BTS’ online concert to learning the strategies to connect with the audience digitally, Jim and Aaron cover them all. Whether you are in the entertainment industry or not, this conversation proves to be just as helpful and valuable to everyone. Follow Aaron and Jim to learn more about not only surviving this pandemic but thriving as well through the use of technology.
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