Whitney shares her full recap of Natural Products Expo West 2025 in Anaheim. You’ll hear what it was like to attend one of the biggest industry trade shows in the natural products world—from staying at the Hilton for the first time to sampling everything from oat milk truffles to sugar-free condensed coconut milk.
This episode is a mix of product discovery, founder stories, and real talk about how customer service shapes brand perception. If you’re curious about what’s trending in vegan, gluten-free, and functional foods—or you just want to live vicariously through Whitney’s eyes and tastebuds—this one’s for you.
🎧 What You’ll Hear in This Episode:
- Whitney’s favorite new food and drink discoveries from the show
- What it was like staying “on campus” at the Hilton
- Which brands wowed her with customer service (and which didn’t)
- Why tote bag merch nearly derailed the whole experience
- Behind-the-scenes tips for attending trade shows like a pro
- Shoutouts to small brands, functional snacks, and vegan cheese rolls
Join the Community:
Want to keep the conversation going? Join Beyond Measure — Whitney’s private, free community space built around connection, support, and shared growth. It’s still a work in progress (scaffolding and all), but the door’s open. https://whitneylauritsen.com/beyond-measure/
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