Reputation Management and Online Clean Up

Bant Breen is the Founder and Executive Chairman for Qnary, an award-winning executive reputation management and talent branding company. As more people appear online, it’s become clear that their name searches need to be cleaned up and more professional. Qnary’s company grew dramatically during the pandemic because your online presence matters more than ever, and executives understand this.

 

In this episode, Bant talks about what executives should be thinking about when it comes to their online reputation, how to best reduce “bad” instances in your online presence, and why how you show up online really does matter more than you might think.

 

Tips on improving your online presence

 

• Do an analysis on how you show up today in the search results. Are you happy with the results?
  
  
• Executives might not think it matters. It does. Future recruits are looking you up! How do you want future employees to see you?
  
  
• Reporters want to cite you as a source, but you need a strong and respectable presence to do that. Do you have your credentials? Do you look reliable? Are your articles/thoughts properly linked?
  
  
• Executives can take advantage of mini videos (which rank more quickly in Google) to improve trustability. These videos can be just 2-3 minutes long.

 

About Karen Tiber Leland

 

Karen Tiber Leland is the founder of Sterling Marketing Group, a branding, marketing, and color strategy and implementation firm helping CEOs, executives, and entrepreneurs develop stronger personal, business, and team brands. Her clients include Cisco, American Express, Marriott Hotels, Apple Computer, LinkedIn, and Twitter.

 

She is also the best-selling author of nine traditionally-published business books that have sold over 400,000 copies and been translated into 10 languages. Her most recent book is The Brand Mapping Strategy: Design, Build and Accelerate Your Brand. She regularly writes for Inc.com and Entrepreneur.com and has had articles published in Self, The Los Angeles Times, American Way, The Boston Globe, and many others.

 

Karen has spoken for Harvard, The AMA, Direct Marketing Association, and Stanford, among others. She has been interviewed on The Today Show, CNN, CNBC, and Oprah.

 

Get in touch with Karen on Twitter | LinkedIn | Instagram | Facebook

 

About our guest

 

Bant Breen was inducted into the Advertising Hall of Achieveme