I wanted to pick up right where we left off, episode 12. This is episode 13. This episode, we’re going to title with something about just consistent growth, but I’m going to pick up literally right where we left off. Episode 12 was centered around consistent great content. I went so far as to say that content is literal currency. There’s no question that it is. I know there’s people out there that have found themselves asking, “How can I raise my credibility? How can I raise my prices for what I charge? How can I establish myself as an authority?” The reason they’re asking themselves these questions is they know if they can raise their authority they can command more for whatever they’re doing, whether it’s how much they charge for their service to more respect from a stage publisher, different things like that. What I wanted to do on this episode is something different. Instead of me just talking, if you will, or teaching, I wanted to just simply deliver case studies showing the results of what good content does.
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