Here’s the thing, both prepaid advertising and post pay are excellent methods of advertising. There is a difference, and it sounds somewhat sarcastic is one of them you prepay into a platform, a system, if you will, and then you hope and pray it works. If you hit the right vein in certain prepaid advertising, whether it be radio, billboards, magazine ad, paper, click, some of them are just truly explosive. Again, we used to do a ton of prepaid advertising. For the most part, to a degree, they’re cost effective. They’re not very scalable in most cases, unless it’s a national situation, but they work. However, post pay advertising, as you’ll see here at least in our space, in our case, as this is a case study of our company … Post pay advertising was explosive. Incredibly scalable where the others, as you’ll see in a second, we’re not. Some forms of post pay advertising would be using affiliates, commission only sales reps, JV partnerships, paying out referral bonuses if people sent us business. There’s a very big difference between prepaid and postpaid.
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