About Time

The value of having a mentor is not about getting a job. It’s not having someone who agrees with you all the time. It’s about encouragement, pushing you toward success, and learning from those who have been there. Like LaChina Robinson, founder of Rising Media Stars, a mentorship organization that provides resources to women of color who are interested in sports media. 

As a college basketball phenom turned women’s basketball broad...

Not only is she a woman remaking sports, Natalie Schneider is the epitome of defying the odds and rising above whatever challenges life throws her way. As a teenager who loved playing basketball, Schneider received a devastating cancer diagnosis. But she didn’t let that end her athletic ambitions. By the time she was graduating college from the University of Nebraska–Lincoln, she’d discovered wheelchair basketball—and only a year l...

NIL, or name, image and likeness, has given athletes the ability to control their own brand. Maybe even more importantly, it’s helping break down gender stereotypes. But navigating publicity is a full-time job. That’s why positions like Taylor Jacobs’ now exist—as Associate AD for NIL & Strategic Initiatives, she creates resources to guide student-athletes through the process of building, promoting and protecting their brands. ...

With big dreams come big pressures, Laken James takes us through her inspiring journey with mental health. After falling in love with basketball at a young age, James turned her dreams of playing professionally into a reality—she currently plays for the Caledonia Gladiators in East Kilbride, Scotland. Along the way, she learned how much of an impact mental training had on her performance on—and off—the court. But there weren’t a ...

Tennis coach turned scholar, coach educator and director of the Tucker Center for Research on Girls & Women in Sport, Dr. Nicole M. LaVoi is a true champion for women coaches. Her research on the key challenges women coaches face is moving the needle in the right direction. The data proves it—this past year’s Women in College Coaching Report Card (a joint project between the Tucker Center and WeCOACH) shows the greatest increas...

Sometimes the most successful years of a coach's professional career can be the hardest personally. In this episode, you're taken off the court and into the mind of a coach—one who's also a mother to two. University of Arizona Women's Basketball Coach, Adia Barnes and About Time host Marke Freeman share an hour-long conversation discussing topics you don't hear enough about. From normalizing motherhood in the i...