Spaghetti on the Wall

Live from the NTL Summit in Miami, Jorge Monteya, founder of a top-tier digital marketing agency, shares how law firms can generate highly converting leads through Google Ads, direct response strategies, and niche targeting. He dives into the power of data-driven campaigns, optimizing client acquisition, and building a team capable of delivering results at scale, all while maintaining efficiency and trust in a competitive digital l...

Live from the NTL Summit in Miami, Eric Newell shares insights from his experience handling high-stakes mass tort and insurance litigation. From navigating complex cases like the BP oil spill to using AI to streamline document review and depositions, Eric explains how law firms can work efficiently without sacrificing quality. He also discusses lessons learned from representing diverse clients, optimizing case strategy, and staying...

Live from the NTL Summit in Miami, Diana Jimenez shares how she’s helping expand Integra’s orthopedic, spine, and regenerative medicine clinics across South Florida. With a background in marketing and business development, Diana explains the power of collaboration between medical providers and personal injury attorneys, the importance of follow-up, and her vision for statewide growth. She also reveals her creative side as a mixed-m...

Live from the NTL Summit in Miami, Diana Jimenez shares how she’s helping expand Integra’s orthopedic, spine, and regenerative medicine clinics across South Florida. With a background in marketing and business development, Diana explains the power of collaboration between medical providers and personal injury attorneys, the importance of follow-up, and her vision for statewide growth. She also reveals her creative side as a mixed-m...

Live from the NTL Summit in Miami, Joseph Fantini explains how modern mass tort firms manage and scale thousands of cases at once. He breaks down how consolidation works, why technology and CRM systems are critical over multi-year case lifecycles, and where AI is starting to play a role in intake, records review, and case management. Joseph also shares how he uses networking and education to surface emerging cases—like social media...

Live from the NTL Summit in Miami, Elesha Aflalo of Go Referral Agent shares how values-driven marketing is shaping outcomes in the legal industry—especially in Social Security Disability. Drawing on her experience working with brands like Disney and Netflix, she explains how she vets attorney partners, builds compliant campaigns, and prioritizes impact over volume. Elesha also reflects on goal setting, team mentorship, and how cre...

Live from the NTL Summit in Miami, Jason Hennessy pulls back the curtain on how he’s scaling Hennessy Digital through both organic growth and strategic acquisitions. From bringing CJ Advertising and Blue Shark Digital under the Herringbone Digital umbrella to what makes an ideal acquisition target, Jason explains how consolidation is reshaping legal marketing. He also reflects on a decade at NTL, the evolution of the industry, and ...

Live from the NTL Summit in Miami, this episode features Matthew Tandy, founder of a fast-growing personal injury firm expanding across multiple states. Matthew shares how creating a clear vision transformed his practice—from a solo operation to a multi-office firm handling hundreds of active cases. He discusses intentional growth, referral-based marketing, adapting to AI, and why writing down your long-term vision can be the most ...

Live from the NTL Summit in Miami, this episode features Emmanuel Olawale, an immigrant rights attorney whose personal journey fuels his legal mission. Emmanuel shares what it means to stand between ICE enforcement and due process, how immigration laws are rapidly changing, and why adaptability is critical for attorneys today. He also discusses using AI responsibly in legal research, protecting immigrant communities, and turning li...

Recorded live at the NTL Summit in Miami, this episode features Jayson McQuown, Director of Sales at Fala, a cloud hosting provider built to compete with Amazon Web Services by offering governance and security “out of the box.” Jayson breaks down why knowing where your data physically lives matters—especially for law firms using AI—and how weak security can create serious risk around confidentiality and attorney-client privilege. H...

Recorded live at the NTL Summit in Miami, this episode features Burke Brown III, a Nebraska-based attorney who specializes in the intersection of criminal defense and immigration law. Burke shares how taking a holistic, community-first approach—looking beyond charges to long-term immigration consequences—has shaped both his practice and his values. From representing immigrant families to partnering with nonprofits, youth sports, sh...

Recorded live at the NTL Summit in Miami, this episode features Darren Findling, managing partner of a Detroit-based law firm, who shares how AI is reshaping every layer of legal practice—from leadership and operations to litigation prep and client experience. Darren explains how his firm uses AI as an active participant in leadership meetings, mock hearings, deposition preparation, and data analysis, treating it as a collaborative...

Recorded live at the NTL Summit in Miami, Jeremy Poock—founder of Senior Attorney Match—breaks down what actually drives law firm valuation and why the market is shifting from “sales 1.0” (founder goodwill + book of business) to “sales 2.0” (brand + digital acquisition engine). He shares who typically buys law firms, why internal successors often don’t, and the biggest mistakes owners make when they wait too long or underestimate G...