Beyond The Funnel

Today we are covering off the upcoming Black Friday promotions. Should you or shouldn't you!?

We'll break down the pro's and con's as well as dive into offers that don't mean simply discounting, plus other tips and strategies for email marketing and content during the busy month of November. Don't forget to follow me on Instagram at www.instagram.com/iamlouisegriffiths Find more episodes, leave a review and submit your question ...

We are covering off how I manage my time across multiple clients, projects and priorities. I haven't always had a great system for this but today wanted to show you what is currently working well for me so that if you are looking for a new and tweaked way of managing your own week you can take inspiration from what I have developed over the last 10 years that is working really well for me. In this episode I cover How I:

• Use g...

Today is our very first guest Vesna Hrsto! Vesna is a Naturopath, Executive Wellbeing Coach, Mind-body Peak Performance Specialist & Speaker who is passionate about making it easy for women in business to have energy, happiness & thrive at the top.

Today we are covering how to identify and manage burnout especially during busy times in our business (like launching) plus how we an achieve peak performance so that we are o...

There's no denying that right now, every niche in the online education space is more saturated than it ever has been and AI is only feeding that, but that is today's question that I've selected to answer for our very first end of week wrap up episode. These episodes are going to cover off things that I'm seeing in our industry and answering all the questions that you are submitting. Today's question is "What are your thoughts on...

In this episode we are talking all about purchaser profiling. How well do you know the people buying from you? On average how long are they on your list before they buy? What was the first thing they did when they came onto your list? Do they actively open your newsletter? We'll be covering how I approach understanding purchaser data to better inform our customer journey and marketing strategies. Links from episode Link to the f...

Ever wondered how to get the most bang for your buck when it comes to Facebook and Instagram ads beyond just the stock standard lead generation campaigns and a little retargeting?

Then, this episode is for you! We are covering four of my current favourite ads types to try and why I love them so much in support our overall customer journey.

Links from today's episode How to create ads from your existing content (Meta article)

Fol...

We are starting the podcast with a big one - we are going to cover my take on the future of funnels and the framework I use to support my clients to scale.

Lots to cover in this 30 minute episode but you'll get a deep sense of how I approach marketing after 10 years in this space. Thank you again for joining me on this podcasting journey!

Links from this episode See a visual diagram of the framework I cover: www.louisegriffiths....

Welcome to this introduction to the Beyond The Funnel podcast. 

I'm your host, Louise Griffiths and after 10 years as a Marketing consultant to online educators, course creators, and content led businesses I have strategized, built, managed, tracked and scaled my fair share in this industry.

I, along with some incredible guests, are going to share with you what’s working, what's not, our high’s and low’s, plus insights and tools...