Anna and Chase Hooper; Daniela Ciocan; Dr. Fran Haydanek; Dr. Daisy Ayim

Episode Transcript

Speaker 1 (00:00):
The following is opaid podcast. iHeartRadio's hosting of this podcast
constitutes neither an endorsement of the products offered or the
ideas expressed.

Speaker 2 (00:09):
Welcome to a Moment of Zen. Time to sit back
and relax. As model, actress, mentor and super mom, Zen
SAMs takes you on a sexy and wild ride covering
the latest in film, fashion, pop culture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host,

(00:29):
Zen SAMs.

Speaker 3 (00:30):
Welcome back, beautiful Tri State area. You're listening to a
moment of Zen right here on seven to ten. Wore
the voice of New York iHeartRadio. I'm your host, Zenzams.
Welcome to episode two hundred and twenty, celebrating over five
and a half years on the air. Here's to another
exciting episode. It's such a pleasure to spend my time
with you on the airwaves. Thank you for tuning in

(00:51):
every Saturday night and then engaging with us on social media.

Speaker 4 (00:54):
That truly does make it all worthwhile.

Speaker 3 (00:56):
Please continue to follow us at Zen Sam's That's Zen
with an X, not a z X E N S
A MS, and remember all episodes of a Moment of
Zen are available directly on our YouTube channel. We upload
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you can also check us out on your home TV
platform directly on our channel. It's free programming to you

(01:19):
mox dot your home TV dot com. Up next, in
the Hydration with Heart segment, proudly brought to you by
Whence Upon a Coconut, we're joined by a couple who
are crushing stereotypes, opponents and expectations. Chase Hooper, a twenty
five year old UFC fighter in the lightweight division, riding
a five fight winning streak in the UFC, becoming one

(01:40):
of the most watched and respected young athletes in MMA.

Speaker 4 (01:44):
And he's joined by his wife Anna.

Speaker 3 (01:46):
She's a twenty four year old certified personal trainer, a
purple belt in Brazilian jiu Jitsu, and a refreshingly honest
voice in the fitness and wellness space. We're going to
be diving into how they're staying strong, sane, and deeply
connected in the spotlight, on the mat and at home,
all while raising their adorable daughter. In co two Lips
Going Deep segment, we're joined by the incredible Daniella Chocan.

(02:08):
She's an award winning beauty industry professional, named as one
of the ten most Influential Women in Beauty and winner
of Business Women of the Year and Female Executive of
the Year. She's going to join me to share the
secrets of beauty brand success and how she's hopping brands grow,
expand and excel on a worldwide stage in the Polish
Beauty segment with my co contributor, doctor Dais Aim, triple

(02:31):
Board certified cosmetic surgeon and obgyn and founder of the
Polish Beauty podcast. She's going to be joined by doctor
fran Haydeneck, also known as doctor Fran. She's a board
certified obgyn practicing in Rochester, New York. We're chatting from
whitecoat to ring light, how she went from obgyn by
day to viral star by night, while we unpack how

(02:53):
she outsmartened the algorithm.

Speaker 4 (02:55):
And even her medical salary. And this is vera health
tip of the week.

Speaker 3 (03:00):
Today, we're chatting about making smart skin friendly makeup choices
during the hot summer months. Stay tuned for UFC fighter
Chase Hooper joined by his wife Anna. We're going to
be right back in the Hydration with Heart segment brought
to you by One Span a Coconut. You're listening to
a Moment of Zen right here on seven ten WR,
the voice of New york iHeartRadio.

Speaker 4 (03:17):
We'll be right back after this.

Speaker 2 (03:19):
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Speaker 2 (04:20):
Tune into a Moment of Zen Saturday nights from nine
to ten PM on seven to ten WOR The Voice
of New York.

Speaker 4 (04:27):
Welcome back, beautiful Tri State Area.

Speaker 3 (04:28):
You're listening to a Moment of Zen right here on
seven ten WR the Voice of New York iHeartRadio. I'm
your host, Zen Sam's Welcome back to the Hydration with
Heart segment, brought to you by Once Upon a Coconut,
the clean, crisp, better for you coconut water that keeps
your body strong, your mind sharp, and your relationships hydrated
from the inside out. Today we're joined by a couple

(04:49):
who are crushing stereotypes, opponents, and even expectations, all while
raising a baby girl and staying real with their fans.

Speaker 4 (04:57):
We have Chase Hooper.

Speaker 3 (04:58):
He's a twenty five year old you Sea fighter in
the lightweight division who began training at age eight and
turned pro at just eighteen. A Brazilian Jiu jitsu black belt,
he's currently riding a five fight winning streak in the
UFC and quickly becoming one of the most watched and
respected young athletes in the MMA. Joining him is his wife,
Anna Hooper, a twenty five year old powerhouse in her

(05:19):
own right. She's a certified personal trainer, a purple belt
in Brazilian jiu Jitsu, and refreshingly honest voice in the
fitness and wellness space. The two have been together since
the very beginning of Chase's MMA career and now share
the biggest title of all, mom and dad to their
one year old little girl, Ellie. Let's dive into how
they're staying strong, sane, and deeply connected in the spotlight,

(05:41):
on the mats and at home.

Speaker 4 (05:43):
Welcome to the show, Superstars. Hey, hey, as he so
excited to have you on. All right, Chase, welcome to
the show. Anna, thank you so much for always being
there and supporting him. Yeah, of course. All right. So
this is some interesting stats.

Speaker 3 (05:55):
According to the American Psychological Association, mental preparedness can account
for over ninety percent of elite athletic performance, and Chase,
your composure inside the octagon has become a signature of
your style. How do you train your mental game alongside
your physical one? And how has Anna helped shape your mindset?
Especially in and out of camp.

Speaker 5 (06:17):
Yeah, I mean, MMA is such a cutthroat sport, Like
I always feel like confidence is one of the biggest
factors going into a fight, and just with such a
volatile sport, it's nice to be able to have some
stability outside of the cage at home. Helps me at
least be more confident and just know, like, Okay, you know,
whatever happens in here, life is going to be okay.
After you know, I can come home to my beautiful

(06:39):
wife and our daughter and things are going to be okay,
And just kind of helps you put into perspective like
how small the event is as far as fights go,
Like it's only fifteen minutes, you know, and I get
to do two or three of those a year, so
that's less than an hour of fight time per year.

Speaker 6 (06:54):
I think it's just focusing on the stuff that matters.

Speaker 3 (06:57):
Well, that's what sets great athletes apart. I think control
and personal support. And it sounds like, Anna, you've done
all of that. You're more than a teammate. I mean,
you're his anchor. So I love the story. It's unfolding
beautifully already.

Speaker 4 (07:12):
Huh.

Speaker 3 (07:13):
So Anna, let's chat in today's oversaturated wellness world. I mean,
let's talk about authenticity. So how do you maintain your
authenticity online while protecting your energy? And how has Chase
supported your journey, especially now as a.

Speaker 7 (07:27):
Mom when it comes to social media and everything. I'm
just posting what I love and like the parts of
my life that I want to share, and I think
I don't feel pressure to post anything that doesn't feel
like authentic or doesn't connect with me well. And so
I think that's just how we avoid it, is only

(07:47):
posting what I relate to and feel connected to. And
Chase he tries to help. I mean, yeah, he's working
on his camera skills and.

Speaker 6 (07:59):
Yeah, I don't know.

Speaker 5 (08:00):
I think it's I got exposed to you at the
age eighteen, So like that fan base is kind of
a they're like piranhas sometimes, like they'll eat you up.
So it's kind of helped me out to be able to,
you know, get past that negativity and try and hopefully
impart some of that to her that she's trying to
get into the influencing side of things. And just yeah,

(08:23):
I mean easier said than done, but just trying to
be like, hey, not not caring too much about other
people's you know, criticisms and just yeah again, focusing on you,
focusing on us and living a real life outside of everything.

Speaker 3 (08:39):
Now, when we go look at the research, the Journal
of Strength and Conditioning reports that a two percent drop
in hydration levels can result and up to twenty percent
loss of performance and high level athletes. I mean, that's
a crazy stat to two percent drop in hydration, right,
So with weight cuts, recovery and long camps, hydration is

(08:59):
a huge It's a huge part without a doubt of
MMA prep. What's your hydration and recovery strategy during fight
camp and how do you keep it sustainable while managing training,
travel and being.

Speaker 4 (09:10):
A new dad.

Speaker 5 (09:10):
You know, seven eight weeks before fight week, we're trying
to stay as hydrated as you can. It helps keep
your metabolism off, so you're gonna lose that weight quicker.
You know, it keeps your weight will be a little higher,
but it's supposed to be, like you don't want to
be checking your weight when you're all dehydrated, and it
keeps your whole digestion system moving, you know, it keeps
your again, your performance is up high. And then at

(09:32):
the end of that weight camp or I'm sorry, the
end of that camp, we have a weight cut where
we're ironically dehydrating ourselves as much as we can, and
you you definitely notice a little bit of that dip
in performance fight night because I think they say you
can only get so much of that back, you know,
because we're draining water out of ourselves, like to the

(09:55):
cellular level instead of just you know, stuff in our
gut that you would normally have in an exercise work
out type of thing, and that takes like forty eight
hours to.

Speaker 6 (10:04):
You know, get back into the system.

Speaker 5 (10:06):
So it's only we only have twenty four hours after
weigh in, So we definitely are fighting at a deficit,
but it's trying to make sure that whole fight camp
before we're first of all over preparing and making sure
we're hydrated and you know, everything beforehand, and then we
go through the hard part. We fight ironically again on
the deficit. I don't really know why we do it.

(10:27):
Everybody else does it, and it's just the way it is.
But yeah, and then once we get home, it's it's
back to making sure we're drinking everything we should. I
feel like people really people like salt for sure. Obviously
we get plenty of it, but potassium and magnesium are
really the underappreciated electrolytes, so trying to make sure we're

(10:47):
getting plenty of those.

Speaker 3 (10:48):
Yeah, and that's where once upon a coconut and coconut
water comes in. I mean, there's plenty of coconut brands
out there, but to your point, electrolyte replacement is key
and critical to maintain. You know, metabolic function, electrolytes, hard,
cardiovascular it all ties into that. So definitely you want
to get those electrolytes back up where they should be,
and coconut water is a great way to do that.

(11:10):
It has close to three hundred four hundred milligrams per
can and you would need four bananas to do that
or maybe you know, half a bottle of pediolites.

Speaker 4 (11:18):
So it truly is nature's gatorade. And water is great,
but eh.

Speaker 3 (11:21):
Doesn't really doesn't really hit the spot the way coconut
water could, right, But either way, your routine is next
level discipline. I mean, fans see the winds, but this
is the behind the scenes formula that creates them. So
keep doing that now, Anna, Couples who co create on
social platforms see up to sixty percent more engagement, but
public exposure can come at the cost of privacy. So

(11:44):
what boundaries have you and Chase agreed on to protect
your relationship, especially now that your.

Speaker 4 (11:49):
Family life is so visible online.

Speaker 7 (11:51):
Having a healthy marriage and family life is probably the
most important thing to me and to us, and keeping
that safe is very sacred to me. And so, yeah,
there's been a few times where we've had to kind
of rediscuss our boundaries and what we want to share
with everyone, And we're just reassessing that as we go

(12:13):
and making sure that the things we say and everything
represents our family well.

Speaker 4 (12:19):
And yeah, so that's.

Speaker 7 (12:20):
Something we've been working on and we'll continue to work
on and just keep the communication going.

Speaker 4 (12:27):
Yeah, as we go. That's such a thoughtful approach.

Speaker 3 (12:30):
I mean, you invite people in, but you don't lose yourself,
and that's the secret to staining solid in the spotlight.

Speaker 4 (12:36):
So I love that.

Speaker 3 (12:37):
Now, Chase, your fans love the contrast between your quiet
dominance in the cage and your hilarious, self aware presence online.

Speaker 4 (12:46):
Is social media.

Speaker 3 (12:47):
A deliberate part of your long term brand or just
an outlet for you to be well you?

Speaker 5 (12:52):
Yeah, I mean I think people really discount and THEMA
is obviously a sport, but at the end of the day,
it is very heavy on the entertainment side. So the
worst thing in the sport is for nobody to know
who you are or nobody to.

Speaker 6 (13:06):
Care who you are.

Speaker 5 (13:07):
Like, obviously you have to get the wins in the cage,
but the social media presence is a huge part of that.
And yeah, I mean, I'm just trying to kind of
have fun with it because it is part of the
job is making sure you're present on the social media
and making sure you're keeping the post keeping people engaged.
So yeah, I mean, it's trying to do things that
I think are funny and then if other people like it,

(13:29):
you know, that's great posting for whatever. People don't really
care about it. But if you're being genuine or funny
or like you're having a good time with it and
people can sense that, and yeah, I think that'll get
you a lot further than just content farming.

Speaker 4 (13:44):
That's the magic.

Speaker 3 (13:45):
You're not trying to be anything, You're just showing up
and people resonate with that kind of realness. Now, Anna,
you're a certified personal trainer, a purple belt in BJJ.

Speaker 4 (13:55):
And a new mom.

Speaker 3 (13:56):
I mean, that's a really full plate, my dear, without
a doubt, right, And we talked about hydration earlier with Chase,
but studies do show that hydration and sleep and consistency
are the three most overlooked wellness tools. So what are
your daily rituals or wellness habits, especially either hydration related
that keep you centered.

Speaker 4 (14:15):
I mean, I'm.

Speaker 7 (14:15):
Breastfeeding right now, so we have a year year almost
down of breastfeeding, and you gotta stay hydrated, like she's
taking everything from me and as she should be. And yeah,
so hydration is key. I've also been learning to cook,

(14:36):
so that's been fun. I'm like really working on learning
different meals and getting the right ingredients in our house.
So I would say that that's probably second up there.
And in terms of just overall wellness, probably therapy. I've
been going to therapy. It's I don't know, couldn't recommend
it more. I feel like it's absolutely unnegotiable in my life.

Speaker 4 (15:00):
Oh, I love that you said that.

Speaker 3 (15:01):
You know so many people think therapy is Oh, it's
not for me, it's taboo. But having that person to
speak to, regardless of if you identify them as a
therapist or that children to lean on, or that voice
of reason. It is so important to have somebody that
you can talk to and bounce, you know, your emotions
off of, and whether it's them validating them or whether

(15:22):
it's them validating you. But that what you said, I
think resonated with so many So thank you for saying
that therapy is important. Yeah, and it's so accessible and honest.
I mean, you're not selling a fantasy. You're modeling real,
repeatable habits. And whether it's therapy, whether it's hydration, whether
it's cooking, these are all the things we as women

(15:43):
need to keep at the forefront of our brain so
we could have longevity to be there for our husbands
and our children.

Speaker 4 (15:48):
So you're doing a great job, mama. Thank you.

Speaker 3 (15:51):
All right, there's a shift happening, Chase in how masculinity
is defined, and you are part of that. You lead
with respect, with vulnerability, and composure, both in the cage
and at home. And I love your relationship with Anna.
How is being in a committed relationship and now becoming
a dad redefine your sense of masculinity and what it

(16:13):
means to truly quote unquote win.

Speaker 5 (16:16):
Yeah, I mean, like I mentioned earlier, I feel that
having stability outside of this sport and having you know,
now having a daughter, I feel like I have a
reason to do it besides just you know, ego or
money obviously, Like I'm doing it to provide now and
give her the life that she deserves. And yeah, to me,

(16:38):
that's that's what a man should be, is a provider
and doing these hard things that you know, sometimes before
fight like you're like, I don't know if I really
want to do this. I don't know if I want
to get into a cage fight and have this guy
punch me and try to hurt me.

Speaker 6 (16:52):
But then you're you know, it makes sense. I hope.

Speaker 5 (16:56):
You know, then you have to focus on the why,
and that helped you kind of kind of take that
leap you need to into the into the unknown. And yeah,
I mean that's been the biggest thing for me, is
you know, trying to have that stability for myself, but
also give that stability to both Anna and our baby Ellie,

(17:16):
and you know, because they deserve that. And I mean,
that's that's the biggest part about being you know, masculine
or being a man is doing your job as a
partner and uh, you know, providing and making sure that
you're giving them as much as they're giving you, and
just you know that that back and forth and uh yeah,
I mean we've been doing okay so far, so trying to.

Speaker 6 (17:37):
Keep that up.

Speaker 4 (17:38):
That's very mature. That's growth, Chase.

Speaker 3 (17:40):
You're evolving not just as a fighter, but as a man,
and that's the real legacy. My dear, we are officially
out of time. Thank you for coming on and being
open and honest and giving us a real inside view
at what life truly looks like outside of the cage.

Speaker 6 (17:55):
Awesome, Thanks for having.

Speaker 3 (17:56):
Us, Thank you for joining us in this edition of
Hydration with Heart Break. You buy once upon a Coconut,
the clean, crisp coconut water that fuels families, fighters, and
that forward momentum to follow Anna and Chase's journey. You
can follow them directly on the Gram at choop five
five six for Chase and at Anna hooper a n

(18:16):
n K h oo p R.

Speaker 4 (18:19):
Until next time.

Speaker 3 (18:20):
Remember hydrate with heart, Lead with love, and stay tuned
for more inspiring stories that make us splash.

Speaker 4 (18:25):
You're listening to a moment of zen right here on
seven to ten. WR the Voice of New York iHeartRadio.
We'll be right back after this. A Moment of Zen
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Speaker 3 (18:35):
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(18:57):
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Speaker 2 (18:59):
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Speaker 4 (19:30):
Welcome back, beautiful Tri State area.

Speaker 3 (19:31):
You're listening to a moment of Zen right here on
seven ten WR, the voice of New york iHeartRadio. I'm
your host, Zenzam's welcome back to the Going Deep segment,
where today we're going to be joined by the incredible
Daniela Chokhan. She's an award winning the beauty industry professional
with a skill set built around enhanced business relationships, expert insights,

(19:53):
and extensive marketing knowledge. Named as one of the ten
most Influential Women in Beauty by Beauty Store Business Magazine
and featured on covers of trade magazines. She's a two
time winner of Trade Show Executive's Marketing Genius Award, as
well as the winner of Businesswomen of the.

Speaker 4 (20:09):
Year and Female Executive of the Year.

Speaker 3 (20:12):
Known for her ability to find the next big thing
in beauty, she is a founding member of Beauty Matter
Next Awards, which is the founder of Unfiltered Experience, which
was recognized as Big Bash's Best Influencer event of twenty
nineteen and even twenty twenty, and is accredited with growing
cosmoproof North America into one of the most awarded exhibitions

(20:33):
in the country. She's going to join me right here,
right now to share the secrets of beauty brand success
and how she helps brands grow, expand, and excel on
a worldwide stage.

Speaker 4 (20:44):
Welcome to the show, Superstar. Thank you, San so excited
to be here with you and share the insights.

Speaker 8 (20:50):
That I've collected over I will not say how many years,
but let's say it's quite a few, trailblazer, so let's
dive right in.

Speaker 4 (20:56):
You've been named one of the most influential women.

Speaker 3 (20:59):
In beauty, and you certainly have the accolades that I
just listed to show for it. So with a powerful
combination of industry expertise and really unparalleled connections, because we
know it's all about the network, you've provided razor sharp
business strategies and optimal retail positioning for countless and I
mean countless successful beauty and personal care brands.

Speaker 4 (21:21):
It's very impressive. Now.

Speaker 3 (21:23):
Even when a product delivers real and effective results, success
often comes down to how it's positioned and leveraged across
retail markets.

Speaker 4 (21:32):
And we know this.

Speaker 3 (21:33):
With the beauty and wellness space more crowded than ever,
it's truly increasingly difficult for brands to stand out. Now,
as someone who has guided countless, countless brands to success
in this competitive landscape, what are the core pillars you
believe every beauty brand must have in place to successfully
break into retail space and connect with that consumer directly.

Speaker 8 (21:54):
The beauty industry has one of the lower cost of
entries in terms of launching a product act. However, because
it is so competitive, right, and it is a lower
cost of entry, that means that there's a lot of competition.
So to really stand out, right, when you create something,
you need to really ask yourself, is this something that
solves a real problem?

Speaker 4 (22:16):
Right?

Speaker 8 (22:16):
Is this consumers will buy it because it is going
to deliver better experience. That's what's already there. As a founder,
you need to be very dynamic. You need to be
very engaging because these days with social media, that's the
best way for you to engage in connect with consumers.
You need to have a hero product that truly has

(22:36):
something you need. It has the efficacy, it has the innovation. Right,
you know that it's going to have someone that tries it.

Speaker 4 (22:43):
It's going to be like, Wow, this is really worked.
I need to use this again.

Speaker 8 (22:48):
And then it has to have a really unique aesthetic, right,
it needs to bring you in. So when you go
to a store, you always gravitate towards things that have
really cool, beautiful packaging, you know, that have a unique
techtile finish. The brand estatic needs to be very important.
And then Leslie's really about being present in omni channels.
So that means, yes, you need to be online. You

(23:08):
need to have a really strong, robust presence and communicate
with your consumers and potential community.

Speaker 4 (23:15):
On social media. But then ideally you should be in stores.

Speaker 8 (23:20):
National retail is very hard to get into, but definitely
that's where the consumers go to and with the loyalty programs,
you know, that's how they nurture those relationships.

Speaker 4 (23:29):
And then the smaller independent.

Speaker 8 (23:30):
Stores, beauty stores, especially spas salons, those are also great
opportunities for brands to grow. But some of those elements
are necessary, I mean, all of these elements are necessary
in order for you to really make a presence in
the beauty space.

Speaker 3 (23:47):
Yeah, you're one hundred percent right, And infiltrating the industry
from within is no easy feat.

Speaker 4 (23:53):
It's very competitive.

Speaker 3 (23:54):
But the ones that do stand out, the ones that
are clinically researched. The ones that are clinically verified, the
ones that, like you said, very so accurately, are solving
a problem in the marketplace. The ones that are sustainable
and unique. Those are the ones that stand the test
of time. Which brings me to a specific brand that
I know you are familiar about, Co two Lift. They've

(24:15):
made a very strong entrance into the beauty and wellness
space with products that harness the power of carbon dioxide
to lift, tighten, and regenerate your skin. So simple, so effective,
and their signature carboxygel mask has quickly gained attention, carving
out a very distinct space and really setting them apart

(24:36):
in their own emergent category. So, Daniella, this is exactly
what you just mentioned. In a nutshell, it's a brand
doing it right from both a product and a marketing perspective,
and as someone who's had a front row seat to
some of the most revolutionary beauty products in your expert opinion,
what sets CO two Lift apart in the current skincare landscape.

Speaker 4 (24:56):
So I have tuli, I've discovered Co two Lift, believe
it or not.

Speaker 8 (24:59):
While I was managed this large exhibition and there were
one of the over a thousand beauty brands that were showcasing,
and it stood out because it has a product that
truly delivers on performance.

Speaker 4 (25:12):
And it delivers on performance.

Speaker 8 (25:14):
Because it has this unique ingredient that they bring in
from Japan. But they really try to leverage on the
performance by affiliating themselves with experts right making sure that
the product is tested and they can communicate to the
consumer that it will deliver on the promise.

Speaker 4 (25:34):
It has the ease of efficacy.

Speaker 8 (25:35):
So normally to get such a quality treatment, you need
to go to a clinic, you need to go to
a professional esthetic environment, and that takes more time, more money.
But now you're able to utilize and have the same
results you would have by going to a professional in
the comfort of your own you can do it at

(25:56):
your own discretion. So those are some the key elements
that really makes the brand unique. It's also the ease
of application, so it's a very easy.

Speaker 4 (26:06):
To apply product.

Speaker 8 (26:07):
You can you can mix it and then just apply
it and that way it retains this potency. So in
terms of what makes this unique, those would be some
of the unique Carre characteristics. It really brings that professional
performance in the comfort of your own home to your fingertips.

Speaker 3 (26:26):
So well said, and people do love a great peel
That mask is very rewarding when you peel it off
because you do see that instant gratification. And also something
I think CO two Lift does is an excellent job
at continuous innovation, right, not.

Speaker 4 (26:42):
Just staying up to date, but often staying a few
steps ahead.

Speaker 3 (26:45):
As you know, in this beauty world, everything moves at
a very rapid pace and consumer expectations can change like
literally overnight based on a trend. So in your experience, Tangella,
what does it really take for a brand to stay
ahead of the curve in such a fat space in
every evolving industry.

Speaker 8 (27:02):
So one of the things that they do and successful
brands that consumers love, they have a relentless focus on
innovation and on always bringing the new, a new ingredient,
a new delivery system that is really going to generate results,
and CO two Lift is certainly doing that.

Speaker 4 (27:20):
Again. They have really great affiliations with.

Speaker 8 (27:23):
Doctors, with clinical institutions where they bring in the cutting
edge innovations from the medical field into the esthetics market.
And that's that's one of the things that separates them
from from the other brands in the market, but they
also partner with universities, you know, where ideas come come

(27:45):
to the forefront, so that they can incorporate and feature
some of those those concepts into their products.

Speaker 4 (27:51):
So it's really this.

Speaker 8 (27:52):
Unique focus on R and D, on innovation and continuing
to bring in unique delivery systems, unique in greats that
keeps them forefront or for their customer base and then
for the clinical market.

Speaker 4 (28:06):
So now let's focus on global distribution.

Speaker 3 (28:09):
You have spent decades working with expanding global brands, and
your involvement with global trade shows and expos gives you
unique insight into what it really takes to succeed on
a worldwide stage.

Speaker 4 (28:21):
Now, even if a brand.

Speaker 3 (28:22):
Is successful in their home market, that doesn't mean necessarily
that they're ready for global expansion.

Speaker 4 (28:28):
So in your expert opinion, what do brands need to understand.

Speaker 3 (28:33):
Before pursuing global distribution and what kind of foundation do
they need to have in place?

Speaker 8 (28:38):
So when you look at international markets, they're very appealing,
right because rather than being focused on.

Speaker 4 (28:45):
Just your domestic.

Speaker 8 (28:48):
Channels of distribution, going abroad, it leverages the let's say economies, right,
if the sales are software in the US.

Speaker 4 (28:56):
Market and you are an EU or in the Middle East.

Speaker 8 (29:01):
Right, the economy might be doing better. However, it's not
just about shipping product. You know, oftentimes we trivialize the
fact that I'm going to be launching in European market.
But to do that it takes a lot of money,
and it takes a lot of understanding of the regulations.
Because whatever is safe and it's deemed legally compliant.

Speaker 4 (29:25):
Here in the US, it is not so in other countries.

Speaker 8 (29:29):
Every single region has their own unique set of regulatory
requirements of what ingredients are considered safe and legal. You
need to consider the fact that it's not just about
the logistics right and getting the product there and then
finding a warehouse, but it is investing in marketing. It
is understanding the consumer needs and preferences because that consumer

(29:52):
is different in the way that they look at products,
in the way that they consume products that we do,
so communicating with them, marketing to them takes a lot
of expense and then is again in the regulatory that
is very expensive.

Speaker 4 (30:07):
I cannot stress that enough.

Speaker 8 (30:08):
And then thinking about the product itself, the packaging needs
to be labeled, labeled in a different way according to
the local laws. It needs to be in the local language,
so that means you need to be invested in a
different type of packaging out packaging, so all of those
things become very expensive.

Speaker 4 (30:30):
So a brand needs to be.

Speaker 8 (30:31):
Really well financed and understand these fine complexities in order
to be successful with global distribution. But it's a great
way of building a brand and building sales.

Speaker 4 (30:45):
Yes, scaling is no easy feed, but with proper with
a proper roadmap.

Speaker 3 (30:49):
And the right team and the right financial planning, it's
definitely needed and most necessary if you want to compete
with the majors.

Speaker 6 (30:55):
Now.

Speaker 3 (30:55):
As brands grow, whether it's into new markets, categories, or
real channels, one of the biggest challenges, as you know, Daniela,
they face is maintaining authenticity and preserving the bond.

Speaker 4 (31:06):
They've built with their consumers.

Speaker 3 (31:09):
So if not done properly, expansion can sometimes dilute a
brand's authenticity and that original voice that they worked so
hard to curate.

Speaker 4 (31:17):
This is where you come in again.

Speaker 3 (31:19):
So for brands out there listening right now, what are
the key strategies that help companies stay grounded in their
values while continuing to evolve in scale.

Speaker 8 (31:28):
So number one, right, I talked a little bit in
the beginning about the founder. So the founder needs to
be very front center and communicate on the core principles
of their brand, like what made them created, why, why
is it so different? What? They need to communicate that
passion that initially fueled the idea, they.

Speaker 4 (31:49):
Need to maintain it long term.

Speaker 8 (31:51):
And then they need to be able to generate the
same passion in their employees, right, make every single employee
of the company a brand them as whether they are
a chemist and R and D person, whether they're in marketing,
in pr you know, the whole team needs to have
the same passion and understanding of what is the brand's
mission and DNA right and be able to clearly articulate that,

(32:14):
because that's how then the brand will outlive a founder.
Like if a brand grows and then a multinational company
buys it, that ethos that first started the brand, that mission,
those core principles they need to be able to live on,
otherwise the brand will fizzle out. The passion, you know,
will be diluted, and consumers will stop resonating with that

(32:37):
with that brand, with the product. So those core principles
are very important. Then having consumer feedback, having direct loops
with your consumers, so that way you can understand on
an ongoing basis, what are my consumers feeling towards my product?
Are they frustrated with a specific feature in this new
product I launched in terms of you know, maybe the

(33:00):
model is leaking or the pump is not delivering in
our product. Like having that direct communication and listening methods,
be it social media, listening tools, being through surveys, focus
groups like those are very important of feed feedback that
you need to continuously acquire in order to stay relevant

(33:24):
in order to maintain that connection with your consumers on
a long term basis.

Speaker 3 (33:29):
Yes, breeding community is extremely important for any brand or
service out there, And like you said, building a legacy.
That's the true secret to be able to have a
brand that is everlasting, even a brand like you mentioned
that exceeds its founder.

Speaker 4 (33:46):
It's all about legacy. Now, before we wrap up here,
what's on the horizon for you, Daniella?

Speaker 3 (33:51):
I mean, you're so brilliant, You're such a good keynote
speaker at all of these different expots that you go
to and really delivering the right advice to the brands
that you work with.

Speaker 4 (34:00):
With any exciting exhibitions or developments.

Speaker 9 (34:02):
So I love working with founders.

Speaker 8 (34:04):
I mean, I think that that passion that someone has
when they first start out is so contagious, and I
love nurturing it. However, I love being in touch with
a lot of companies. So the trade show business has
somehow captured my attention. And because I come in connection
with a lot of founders and I'm able to feed

(34:25):
them information and provide opportunities. So I am going to
work with the second largest exhibition in the world, will
do bai. I will be handling their communications. But the
whole idea is trying to foster a bridge between brands
here in North America in Europe who are wanting to
go in the Middle East and vice versa, helping brands

(34:48):
that are in the Middle East and want to come
here make that connection.

Speaker 4 (34:52):
So that will be next for me. All right, Well,
thank you so much for coming on.

Speaker 3 (34:55):
Your insight is invaluable and I truly appreciate having you
on as a guest today.

Speaker 4 (34:59):
You I appreciate it. Guys.

Speaker 3 (35:01):
That was the incredible Daniella Trakhan Award winning a beauty
industry professional named as one of the ten most influential
women in beauty of course she is. Check her website
out at Access Beauty Insiders dot com and of course
follow her on the gram at Access Beauty Underscore Insiders.
You're listening to a moment of Zen right here on
seven to ten w R the voice of New york iHeartRadio.

Speaker 4 (35:23):
That was our Going Deep segment brought to you by
Co two Lift. We'll be right back after this.

Speaker 10 (35:27):
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Speaker 2 (36:00):
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Speaker 4 (36:11):
In business and in life, there is always an upside.
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Speaker 3 (36:15):
Having a mindset that looks for it and embraces problems
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Speaker 2 (36:42):
Tune into a Moment of Zen Saturday nights from nine
to ten pm on seven to ten WR, The Voice
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Speaker 4 (36:49):
Welcome back, beautiful Tri State Area.

Speaker 3 (36:51):
You're listening to a Moment of Zen right here on
seven ten WR, the Voice of New York iHeartRadio. I'm
your host Zen. Sam's in the health Tip of the
Week brought to you BYPA. Today, we're chatting about making
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Speaker 3 (38:50):
Welcome back, beautiful Tri State Area. You're listening to a
moment of zen right here on seven ten wor the
voice of New York iHeartRadio. I'm your host zensams while
coco them back to the Polished Beauty segment now. According
to a twenty twenty four Physicians Foundation report, more than
fifty five percent of doctors are considering cutting back on
clinical hours due to burnout, and a growing number of

(39:12):
them aren't just leaving the profession.

Speaker 4 (39:14):
They're transforming it.

Speaker 3 (39:16):
Our guest today has built a platform that reaches millions,
reshaping how women access OBGYN education one video at a time, Obgyn.

Speaker 4 (39:25):
By Day, Viral Star by night.

Speaker 3 (39:27):
We're going to unpack how doctor Fran outsmarted the algorithm
and essentially her medical salary. Doctor Fran Haydenik, known online
as doctor Fran, is a Board certified OBGYN with over.

Speaker 4 (39:38):
Eight years of experience, currently practicing in Rochester, New York.

Speaker 3 (39:42):
She's also a widely popular digital creator and mom of
three who has made it her mission to empower women
with fact based healthcare content, and as of this year,
she's making more money from her online platforms than she
does from practicing medicine.

Speaker 4 (39:57):
Truly phenomenon.

Speaker 3 (39:58):
We're going to chat from white coat to ring light
and we're going to welcome doctor Friend and our co contributor,
doctor Daisy Iime, a triple Board certified cosmetic surgeon and
OBDIN and founder of the Polish Beauty podcast.

Speaker 4 (40:10):
Welcome to the show, Superstars.

Speaker 9 (40:12):
Hello, thank you so much for having me. That was
quite the intro. Thank you all right, doctor.

Speaker 3 (40:16):
Fan, Welcome to the Polish Beauty You are the embodiment
of brains, balance and beauty and that's at the core
of what we talk about here in the Polish Beauty segment.
And this is so fascinating to me. But you built
a six figure content empire while raising three kids.

Speaker 4 (40:31):
Kudos to you.

Speaker 3 (40:32):
And now you are calling all doctors to get online.
I love this whole narrative that you're out there preaching.
So let's take it back to twenty twenty one. What
inspired you to hit record on.

Speaker 4 (40:44):
Your first TikTok if you will?

Speaker 3 (40:45):
Was there a specific moment or medical myth you couldn't
stay silent on.

Speaker 9 (40:50):
So in twenty twenty one, I had just graduated from
my residency and I took about five months off to
stay home with my children for a little while. So
I was spending a lot of time scrolling on TikTok
and the algorithm learns what you're interested in, and my
algorithm quickly learned that I was really interested in things
like breastfeeding and birth control, and so it was feeding
me all these videos, and so many of them were
filled with misinformation, and I was like, well, someone has
to like address this. And then I was like, well

(41:12):
I can address this. I have nothing but time right now.
So I started just you know, finding people's videos and
addressing them or correcting information or expanding on what they
were talking about. And that's really how it started. You know.
I had all this knowledge I had gained through medical
school and my Obguian residency, and I was like, how
do I get this out there?

Speaker 4 (41:30):
How there?

Speaker 9 (41:31):
How can people get evidence bace miss and rather than
just people saying whatever they want to say? And there
is a place for patient experiences online, but there's also
a space for actual professionals sharing their medical knowledge with
the masses. And not that I had those big plans
in twenty twenty one, I was just kind of tired
of seeing misinformation.

Speaker 4 (41:51):
But that's where I've landed four years later.

Speaker 11 (41:53):
I love that you jumped right in because the social
media can have so much misinformation, and you know what,
the voices that are alive outs tend to be the wrong.

Speaker 9 (42:02):
Yeah, and people listen to them. You know, people really
take what people say. You If you say it with
your whole chest, people are gonna believe you so out
really checking anything that you're saying. And so I had
to kind of say it back.

Speaker 8 (42:13):
Yeah.

Speaker 11 (42:13):
Confidence is the ultimate drug in social media, you know,
So I want to know what were the first signs
that your content was resonated financially and how do you
go about monetizing it? Because you know, physicians, we are
raised to think one way, so it's very exciting to
see physicians stepping out the box.

Speaker 9 (42:31):
Yeah, So I in twenty twenty three is when I
started making a little bit more money from it. Initially
I was making money just from the creator Fund, where
you got paid for reviews, and then after a while
I had opportunities to work with brands that I was
already talking about. And so that's in twenty twenty three
is when I started to pick up a little bit,
and then that tripled in twenty twenty four. So at

(42:52):
the beginning of twenty twenty four is when I signed
on with a management company. Just because I'm a full
time doctor, I have three young children. I don't have
time to talk to companies about out contracts that I
don't understand. So at that point, from twenty twenty three
to twenty twenty four, I had tripled my income. And
then at this point of twenty twenty five, I've already
made what I made in twenty twenty four, so it's
just grown exponentially.

Speaker 4 (43:13):
Nice fascinating. I love this model.

Speaker 3 (43:17):
Now we heard twenty twenty five, this year marks a
major milestone. You're officially earning more as a content creator
than as a full time physician. What does that say
about the value of digital health education and how did
you get here financially?

Speaker 9 (43:32):
Essentially, I think it just says that there's really a
space and that people really have an interest in having
professional voices online. So not only having you know, doctors
be online to share the medical information, but people value
our expertise and our presence online. When I work with companies,
I do charge at a premium because they are using
me as a physician voice, as an expert voice, and

(43:54):
that should be paid financially higher than someone who can
just say whatever they want.

Speaker 4 (44:00):
Again, it was never my goal.

Speaker 9 (44:01):
I didn't start this in twenty one twenty twenty one
to be a financial thing. I did it because I
enjoyed it. And when I talk about doctors being on
social media, I really that's number one. You have to
enjoy doing this work because that money doesn't happen automatically.
It takes years and years of work until you can
get to that point. But it is a blessing financially.
You know, as we know, you don't really get to

(44:21):
be an attending position until you're almost in your thirties,
maybe mid thirties. Now you're ten years behind and your
retirement fund. You could be three hundred thousand dollars in
debt like I am, from your medical student loans, and
it takes a while to call your way out of that.
And this has given me the ability to have a
retirement fund now and work towards getting my loans paid
off in a way that although my real doctor job

(44:43):
is very financially sound, this just adds to that.

Speaker 4 (44:48):
That's amazing.

Speaker 11 (44:50):
So how do you handle criticism from within the medical
community when it comes to being visible online, because you know,
medicine is halfway. You know, the older gender to see this,
that's sort of like why is this happening? The younger
ones are all in. How do you handle it and
balance it out?

Speaker 9 (45:07):
Maybe I'm a little oblivious because I don't really get
a lot of negative feedback from fellow physicians and other
healthcare workers. If they have negative things to say, they're
luckily not seeing it to my face. And whatever you're
saying behind my back is not my business.

Speaker 8 (45:21):
I like it. I like it.

Speaker 4 (45:22):
Well, it's wearied.

Speaker 3 (45:25):
Let's talk VI virality, right, So what's been your most
viewed or shared post to date and why do you
think it struck such a nerve with your audience.

Speaker 9 (45:33):
So my first video that really went really viral is
I created a list of obgui n's who would sterilize
younger child free patients. I was doing it in support
of patients who are looking for those kind of physicians.
And I by chance posted the day that the dapt's
decision was leaked, and I made a quick video where
I was pretending to scrub into surgery, saying like, hey,
I have doctors who will tie your tubes for you.

(45:55):
And that went massively viral on those days, as you
can imagine. And then my list grew, and every time
I made a new video of me pretending to scrub
into surgery talking about my list, it always went viral,
always got millions and millions of views and shares. And
that really is when I went from having like a
couple thousand followers to about one hundred thousand followers in
a matter of about a month. Wow, yeah, it was crazy.

Speaker 3 (46:18):
It's always the ones you least expect, right, But the
way you translate complex medical topics into relatable sound bites
is truly a gift.

Speaker 8 (46:25):
Well.

Speaker 9 (46:25):
I think as physicians we spend a lot of time
learning how to do that. When we are learning to
be doctors, we have to learn how we can take
medical words and translate it into talking to our patients
that you know, our patients don't respond to us using
complex medical words. We have to be able to talk
about it in you know, lay person words with our patients.
And so when I talk to doctors about becoming content

(46:47):
creators online, I say, you're already doing this work. You
already translate medical things into words that people understand. Now
you just have to do it in front of your
phone and so, and that's what patients and p will
respond to online. They don't want me to talk about
like the pathology words. They want me to say like
this can cause cancer and here's a way that we

(47:07):
can prevent that. Right. They want actionable things and things
that they understand.

Speaker 4 (47:11):
Yeah, I totally agree with that.

Speaker 11 (47:13):
I mean, every day we're talking to our patients that's
online is just in our office. I guess for position,
the drawback is translating that into a camera pointing at
you and then you have to speak.

Speaker 4 (47:22):
I think that's why it's told not of holding back
a lot of physician. So absolutely, yeah. Do you think
physicians are at risk of burnout?

Speaker 11 (47:31):
A bait take on social media as the second job
because you mentioned your real job and then social media
is the second job?

Speaker 4 (47:38):
Or does it offer a creative outlet for physicians to
be themselves.

Speaker 9 (47:42):
For me, it's always been a creative outlet I enjoy.
I get to work twenty minutes earlier than I need
to because that's my time that in the day where
I get to make my video, and then I don't
feel burnt out because I know this is my time
of the day that I get to focus on on
this and then I go and do the rest of
my real job, seeing real and taking care of them
and my family. But that's because I enjoy this work.

(48:04):
If you think it's going to burn you out, then
I don't encourage people to do that. But if you're
looking for something outside of just like your work and
maybe like your home life, and just something that's like
a way to connect with people and a way to
be creative. If you're someone who already consumes a lot
of social media, you see the trends and you want
to participate that in them. This is like an easy

(48:24):
way to do that.

Speaker 4 (48:27):
You're spot on as far as this is concerned.

Speaker 11 (48:29):
What role has the medical credibility played in you building
your audience as compared to a relatability as a mom,
because you know, being an MD matters or doo.

Speaker 8 (48:41):
Yeah.

Speaker 9 (48:41):
So for me, I think me being a physician is
the reason that I've been so successful on social media.
I had previously had a style blog where I shared
about myself, what I was wearing to school, what I
was wearing on my rotations, and that like did fine,
but never had like true virality, never made me tons
of money. It was just something again I joyed. But
when I took it outside of myself and made it

(49:02):
about the profession, made it about the healthcare, made it
as a resource for people, That's when people shared me
shared like my content, when people tag me and other
content when they you know, I get tagged dozens of
times a day in other people's videos where people are
looking for information on inductions, birth control, breastfeeding, getting their
tubes tied right. So my name gets pushed out there

(49:24):
by other people because I'm a resource versus like what
I'm doing in my real life, which there's lots of
great people who also share their real life on social
media and they're you know, engaging content creators, and I
follow them myself. It just wasn't who I was and
what I wanted to share. And that's also I think
a lot of physicians don't want to share that. They
don't want to share those private things of their life
and like what their house looks like and what their

(49:46):
morning routine looks like, but sharing medicine, like, that's what
we're trained in, that's where what we're boarded in, that's
what we practice for ten hours a day, and that's
what people want to see.

Speaker 3 (49:55):
And to the physicians listening right now who are hesitant
or skeptical about going public on social media, what's your advice.

Speaker 9 (50:03):
You will get way more patience than you would not.
I think you'd be surprised how supportive administration can be
as long as you're doing it professionally. And I think
you can find a lot of personal satisfaction in being
a voice of reason and a voice of medical knowledge
online rather than any negatives. And like I said, unless
it's your boss, I don't really care what people negatively

(50:24):
have to say behind my back. I don't like If
you don't like me, that's fine. Block I block lots
of people, that's okay. I can't be for everyone, but
I'm going to continue to live my life and hopefully
I can serve people in different ways.

Speaker 3 (50:35):
I love that, all right, doctor friend, thank you for
reminding us that digital platforms aren't just for entertainment.

Speaker 4 (50:40):
They're truly a form of empowerment. You've shown this. You know,
seeing is believing, and you've proven that doctors can be
disruptors and educators and that success doesn't always come in
a lab code. So kudos to you.

Speaker 9 (50:53):
Thank you so much.

Speaker 4 (50:53):
You're doing great work. Keep it up.

Speaker 6 (50:55):
Thank you.

Speaker 9 (50:56):
I appreciate that.

Speaker 3 (50:57):
Thank you, all right, both, if you stick around for
a teaser, and we doubt we can't wait to see
what you create next, Doctor Fran. For those of you listening,
you could head directly to her website, Pagingdoctorfran dot com,
or check her out on the Gram, on TikTok, on Facebook,
and on YouTube at Paging doctor Fran. And of course,
you could check out the incredible doctor Daisieme at the
Polish Beauty Podcast dot com or you could check her

(51:18):
out on the Gram, at Doctor Daisim and at Polish
Beauty Podcast. You're listening to a Moment of Zen right
here on seven to ten WR the Voice of New
york iHeartRadio.

Speaker 4 (51:27):
That was the Polish Beauty segment. We'll be right back
after this.

Speaker 3 (51:30):
A Moment of Zen is brought to you by The
Polish Beauty Podcast with Doctor Daisy Aim. Hey, ambitious women
ready to shine on the inside and out. Tune into
the Polish Beauty Podcast where we talk about business, beauty,
brains and body all in one spot. Meet Doctor Daisyiim,
Triple Board certified cosmetic surgeon, proaging advocate, fitness enthusiast, and

(51:52):
your go to for real talk on leveling up every
part of your life. The Polish Beauty Podcast is your dose.

Speaker 4 (51:58):
Of ambition meets impact. For more information at the Polished
Beauty Podcast dot com.

Speaker 2 (52:04):
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(52:35):
home TV dot com.

Speaker 2 (52:37):
Tune into A Moment of Zen Saturday nights from nine
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Speaker 4 (52:43):
That's a wrap, my dear friends, we are at the
end of our date.

Speaker 3 (52:46):
Remember to join me right here on seven ten WR
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Speaker 4 (52:57):
Forward slash from Moment of Zen.

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Speaker 4 (53:06):
And of course, all.

Speaker 3 (53:07):
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Speaker 4 (53:14):
Thank you for listening to us. It's been an absolute
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Speaker 3 (53:17):
Thanks again to all of our sponsors that continue to
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Speaker 4 (53:21):
And remember that happiness is the only thing that multiplies
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Speaker 1 (53:27):
The proceeding was a paid podcast. iHeartRadio's hosting of this
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