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(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the
(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my beautiful Tri State area. Welcome to our one hundred and sixty
sixth episode. It's always such apleasure to spend my time with you on
the airwaves. Thank you for listeningand interacting with me on social media.
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That truly makes it all worthwhile.Please make sure to follow me at zen
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In the Going Deep segment, broughtto you by Co two Lift and
our expert on the Microphone series.Live from Music City, Nashville, Scale
twenty twenty four, we'll be chattingwith a few of our favorite dermatologists and
plastic surgeons, experts in their field. Today, we're featuring doctor Michael Gold,
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(01:30):
Professor of Dermatology at Howard University,and doctor Christine Remind, founder of a
Belle Sante. They'll be chatting allabout the latest skincare trends and technology,
including CO two Lift for skin rejuvenation. In the Discover Your Potential segment,
brought to you by Smart pet Talk, we're joined by contributor, podcaster and
(01:51):
host Anna Devere. Today she isjoined by Steve Simms. He's quoted as
the real life Wizard of Oz byForbes Entrepreneur Magazine. Steve is the best
selling author of Bluefishing, The Artof Making Things Happen, and Go for
Stupid, The Art of Achieving RidiculousGoals. He's a sought after coach and
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top rated keynote speaker. He's goingto join me today to chat all about
making impossible dreams possible, pursuing yourmost ridiculous goals, and on unlocking your
true potential. In our Fintech TVexclusive segment, Vincemullinari is joined by Lynn
Wood Bibbins, CEO and founder ofReach TV to discuss why he targeted travel
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the Hydration with Heart segment brought toyou by What's Upon a Coconut Ben Greenfield
Health consultant, author and CEO ofBen Greenfield Life Chat's about the benefits of
grounding and connecting your body with theEarth's electrical charge. Stay tuned for Steve
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Simms, the real life Wizard ofOz and best selling author of Blue Fishing.
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New York. Welcome back, beautifulTri State Area. You're listening to a
Moment of Zen right here on sevento ten wr, the voice of New
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york iHeartRadio. I'm your host,Zen Sam's up next in the Discover Your
Potential segment, brought to you bySmart Pet Talk. Were joined by contributor,
podcaster and host Anna Devere. Todayshe's joined by Steve Simms. Now,
do you know anyone that's worked withSir Elton John or Elon Musk sent
people down to see the wreck onthe Titanic seabed or closed museums in Florence
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for a private dinner party, andthen had Andrea Bachelli serenade them while they
ate their pizza. Well you willin just a moment. Quoted as the
real life Wizard of All by Forbesand Entrepreneur magazine, Steve is the best
selling author of Bluefishing, The Artof Making Things Happen. He's also the
author of Go for Stupid, TheArt of Achieving Ridiculous Goals. He's a
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sought after coach and top rated keynotespeaker, and if that wasn't enough,
he and his son Henry are cofounders of Sims Distillery, a platform leading
community for creative disruptors. They joinedme today to chat about making impossible dreams
possible, pursuing your most ridiculous goalsand unlocking your true potential. Welcoming now
to the show are Ana Devere andSteve Simms. Welcome superstars as a hell
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of a line. Not but thankyou very much for having me. What
a blast. Can't wait to divein. Thank you for being here,
Steve. All right, let's diveright in. So Steve, Your book,
Bluefishing The Art of Making Things Happen, is packed full of knowledge from
your time as founder and CEO ofyour luxury concierge service, Bluefish, and
it really emphasizes creating unique and memorableexperiences. It's through these events that you've
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helped people make the impossible possible.With the practical tips, techniques, and
strategies you share, readers can breakdown any obstacle and turn their dreams into
reality. What do you think separatesthe dreamers from the doers when it comes
to turning ideas into reality? Oh? I think they listen to the wrong
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people. I think we grow upand then we get squashed. You know,
as we were talking about kids earlierbefore we went we went live,
you know, and when you're young, there's no parameters, there's no boxes,
there's no naysayers, there's actually nohaters. And then we get older
and we're like, oh, i'dlike to do this, and we listen
to a bunch of people, whetherit beyond social platforms or even in our
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local coffee shop, going what that'sridiculous. You could never play piano with
Ellen John, you could never hangout with Eaton Musk, you could never
go in a space And the biggestmistake in a planet is we listen to
them. Now if you go boutto being a five year old, five
year old's running around the room witha little pillowcase around his head, going
hey, I'm going to be asuperhero, And what do we do as
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parents? We go, yes,you are, you can be anything.
Well, when they're eighteen years oldand are still running around the room with
a pillow case around that neck becausea flag or is a cape, we
turn around and go grow up atyour age, stick to your lane,
know your plate, and we've squashedthe creativity. So my wife has always
said that I'm a fifty five yearold five year old, I've never felt
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like anything's impossible, and I loveit when people come to me and they
go, hey, I've got thisbusiness challenger, I've got this this dream
I want to do, and Iknow it's impossible. I love it when
they say that, because they secondlysay that they've already given themselves a seal
it. Well, if you justdreamt what would I do today? If
I wasn't scared of being laughed at, you'd be amazed at what you could
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achieve. That's one hundred percent accurate. Now, this book is completely life
changing because most people have life goals. A lot of people aren't willing to
take the necessary risks or leaps inlife toward pursuing their goals out of fear
of failing. To your point,and in fact, according to Link of
Goals Fear Factor Index in partnership withYouGov, one in three Americans were found
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to be scared of failure, andalmost half of the surveyed adults responded that
their fear of failure was the biggestbarrier to not achieving their goals. So
overcoming this fear is absolutely crucial.That, paired with the strategies you share
in your book, tonally sets everyoneup for success. Now, I know
Ada has some questions, so I'mjust going to have that off to you
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Anna, Well, yeah, Iknow you've met some fascinating people, Steve,
and you could tell stories for hourson those people. But what I
want to know is have you comeacross any stories of breakthroughs inspirational to you
that have really stuck with you overthe years millions? You see, I
was a brick layer from life andI wanted to, you know, question
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quite simply why I was broke.You know, I wasn't fighting at hard
work. I was still getting upat five o'clock in the morning and going
on the building sign coming home ateight o'clock at ninth So it wasn't the
hard work, But why were somepeople seemingly having it easier and having the
life that I wanted? So Iwent out in the early nineties to try
and question those people. I've alwayssaid that I was podcasting before there was
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podcasts. I was just trying toask people who were successful. You know,
how come you're successful and I'm not? And that was my question.
Along the way, I started tryingto help people so I could engage them
in those conversations, and he gotbigger and bigger and bigger, and I've
been able to have those conversations withyou know, people like Elon Musk,
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Richard Branson, Elton John and someof the most famous people on the planet,
but some amazingly powerful people that you'venever heard of, people from literally
all over the world. And it'salways amazed me how that fear actually creates
the problem. You know, we'rescared of the fear, so we don't
try, and we've we've gone throughCOVID and we've erupted with these modern day
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cultures that we've invented, like theCancel culture and the Godcha society, which
just grow that fear of us trying. I don't want to say that we're
scared of failure. I want tosay that we should embrace it, because
there's not a single person in theplanet that's successful that you don't own to
idolize that hasn't been a serial failure. They've just allowed it to refine them
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and not define them. And soas I've had these conversations, I've gone
out to try and go, well, Okay, what can I do what's
possible for me? Not Hey,I'm going to break through the impossible.
That's a silly state. How canI accel, how can I branch out?
How can I play. And here'sone thing that you've got to understand.
Here's a tactical tip for everyone outthere. Don't try to break the
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impossibilities. Okay, sit here andyou go, hey, that sounds impossible,
but I'm gonna break through the impossible. I'm gonna make the impossible possible
are impossible. When you say thosethings, you become a gritty and very
fighting okay. And no one canlast long in a fight. It's as
simple as that. Two three minutes. The best fighters on the planet maybe
five. But fighting is hard,it's it's tense. It makes you nervously.
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You know, the adrea is horrible. But when you play, you
can play for hours. So howcan I play with this idea? How
can I play with this concept?And when I learned early on to actually
play with ideas, I found thatpeople gravitated towards them. One of the
weirdest things, and you mentioned itearlier. I had a client that said
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he wanted to have an amazing diningexperience in Florence, and I thought to
myself, well, what's the mostridiculous thing I can do with this?
You know, you can easily openup the Italian version of open table.
Maybe contact the chef and say,hey, here's five hundred dollars. Please
go and say hello to my client, join the meal, take him into
the kitchen and make chare him andsay you can easily do that. You
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know that's very But how can wedo the ridiculous? How can we let's
pivot to that, to the ridiculous. So we heard bluefishing. That's the
art of making things happen. Sonow let's add about your other best selling
book, Go for Stupid. Sothe title is certainly quite bold and and
and then this book you talk abouthow in the age of gotcha culture,
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people are terrified to do anything thatmight be laughed at or judged, but
you do encourage readers to ignore everyoneelse and go for those big, stupid,
ridiculous goals. So can you elaborateon what this mindset means to you
and what you believe is essential forsuccess. It's essential for success to become
a child and play and everyone thatyou can think of. Elon Musk plays
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on a daily basis. Uh,and he doesn't, he doesn't look at
Oh how can I find this anddo it? How can I play with
this? You know, how canI imagine, how can I desire all
of those kind of things gets youbeing that person? And as I was
saying about about the Florence, Iwanted to see how I could go for
a stupid, ridiculous goal. Becausehere's the daft thing. If we go
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for what we try to achieve,it's usually one inch off of what we've
already been doing because that's our comfortzone. You know, if I'm doing
this, maybe if I squeeze alittle bit more. Well, how about
if you set up a ridiculous,stupid goal and here's the key, fail
three times ahead of what you normallywould have accepted. And when I when
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I had this challenge to sell thedining experience in Florence, what's the most
ridiculous thing I can come up with? Well, how about set up a
table of six and a fee ofMichaelangelo's David in the museum at nine o'clock
a night when I own the entiremuseum. That's a ridiculous, over the
top goal, which to be blunt. When I walked into the museum to
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pitch them with this idea, Ithought of myself, that's going to be
crazy. They've probably never done itbefore. But hey, and no doesn't
hurt me. I don't get anyscars or bleeding from someone saying no to
me. So I went in andwhen I said to them, hey,
I came up with it a mate. They actually brought into the dream,
they brought into the passion, andthey went, that's great. And I
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remember, here's a real key importantthing. After the event where I actually
had the entire museum to myself andsix clients ate their meal at the feet
of my clan Joe's David at thetop it off, I got on Dry
and Brucelli to come and sell it, not because I'm the most connected person
in the planet, because they daredto dream. And when I approached them
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afterwards and I went, that wasamazing, just asking now, how did
we pull it off? They literallylooked at me and they went, well,
you ask, and that's the thing. We've got to ask more of
ourselves what we want and actually preparedto get a note. But you know,
the funny thing is the more timesyou ask, you actually start putting
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it off, and then you startdrinking your own cool aid and you're like,
nothing's impossible, you know, inbusiness, in relationships, in scope,
in anything, I want. I'vejust got to start with the mentality
of what is my ridiculous goal andgo for it. I love this coool
aid you're drinking, So I wantto switch now to your current project,
this Sims distillery. Tell me whatthis is? Right? Yeah? I
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can you expect for signing up forthis? It was an aggravation project.
You know. I'm fifty eight yearsold now, my son's twenty six.
Both of us want different things inlife. We want tactics, we want
business, we want emotion, wewant wealth, we want different things.
And so we went on a journeyfor about three years, joining way too
many mastermind groups, and you gotsome that were great in marketing but didn't
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tell you what to do with yourmoney once you actually made it. And
then you'd have others that were reallygood at talking about wealth, but they
weren't talking about health, you know, and how to live a lifestyle.
So I found that most masterminds werevery much pigeonholed in one specific niche rather
than focusing on you and your needsand your needs swing. You know,
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you're making money, then you've gotto focus on tax. You're making money,
and you look it up and nowyou've got to think about how it
can generate smiles and memories. SoSIMS Distillery was an admiration project and we
literally just went out there and said, we're not getting all the ingredients we
want. And someone said to me, well, it's like a distillery.
And they know I like an oldfashioned every now and then, so they
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said, it's like a distillery whereyou take the raw ingredients and you use
it and you distill it into themost impactful version of you possible. That's
why we came up with SIMS Distillery. Is our community of creative disruptors.
They want and demand more of themselves. Sounds like an incredible community you formed
with your son, and I knowthis is not your first time working with
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him. In the past. You'vebuilt an operator to branding and marketing agency.
You've been insulting partners for many yearsessentially, and have been the minds
behind some incredible launches. So let'sshift gears towards your upcoming event, Speak
Easy in New York this fall.It's been billed as the greatest entrepreneurial mastermind
and you are the one behind allof it, right, But you you
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purposely left out important details about whatyour guests can expect. Yeah, why
is it important for entrepreneurs to getcomfortable with being uncomfortable? Because when you
most events you go to, youknow they're going to be in a hotel
conference room, you know who's turningup, you know what time it starts,
you know what time lunches, andyou make all your assumptions on whether
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or not you want to go tothat event based on that information. You
know who's going to speak, whoam I going to see? And I
thought of myself, you're focusing onthe wrong thing. The whole reason to
go to any Mastermind event is toimprove you, and you can only be
improved when we know what the problemis that needs to be solved. So
what we did was we decided toreverse engineer the Mastermind. We've been this
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is our eighth year we're going into. So what happens is when someone signs
up for the Mastermind the speakeasier self. We then contact and we go,
hey, you've signed up for thisevent do you know nothing about And of
course we've got a reputation of bringingin everyone from Jay Abraham, Perry Belcher,
Jason Fladling, some amazing people.So we've got this reputation of surprising
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our attendance with people they never thoughtthey'd give to me. But we say,
what is your problem? What wouldyou like solve? What would be
the golden egg if you had thatremoved out of your life or added to
your life after two days with me? And then what I do is I
look into my contact list to findout who can I bring in that's actually
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going to answer that you know andit maybe you know Joe Polisher, maybe
Chris Vossin, maybe a president andmagician of Rockstar, whatever it is,
I try to find out if Ican bring it in, so our focus
is not on who's up on stage, but the problem you have that you
need removed out of your life.And then of course I wrap it in
by making sure that it's only thosepeople in the room, so you know,
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you're in a room full of peoplethat are willing to be uncomfortable,
but are all creative disruptors, demandedmore of each other, are there to
support you as well. It's beenquiet journey, and to be honest with
you, I'm surprised is lasting aslong as it has, because I thought
to myself was crazy to think thatyou're going to pay this money to go
to an event that you know nothingabout, but against the right people in
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the room. And that's the focus. The right people need to be in
the room, not just selling aticket, not just turning up because you're
going to see so and so onstage. But it's the right mentality,
the right people in the room willingto do and dare to do something different.
M I understand that's your secret,Sauce, that you're the gatekeeper that
you purposely put the right people inthe right room. So congratulations, friend.
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I just want to know what keepsyou going, what inspires you creatively,
or you know what, what encourageyou to keep the passion alive for
helping people. It's a fear,and my fear is standing still. You
know, I'm very happy. I'mvery comfortable, my home, my motorbikes,
my family. I'm very comfortable.But if I stopped, I'd become
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stagnant, stink and die. Youknow, I don't want to become stales.
So what drives me is I don'twant to be the same person that
I am today in six months time. I want scars, I want bruises,
I want growth, And as I'mgetting that growth, and then they
able to pass it on to otherpeople and I'm seeing them growth. So
I think it's a fear of stayingstill that drives me to just test what
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I'm what I can do, andwhen I do it, then I turn
around and go right, let mesee if I can find a way of
helping you do it. And thenthey do it. I'm like, right
now, what are we going todo now? Because in today's economy,
different is better than better. Sowhat can I do that's different that's going
to challenge the norm, going tocreate the response and the reaction that I
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want, not just for me,but for those within my community, my
coach, you might speakeasy and thoseareas right, wow, and I know,
let sign us up right then?Yeah? Where do I sign up?
Incredible? Thank you so much.Thank you so much for coming on.
That was extremely transparent. Thank youfor being great at what you do
and more importantly, thinking I thankyou for helping others discover their potential.
(21:26):
Yeah, and for the right wordplay. That's my big takeawayed, I'm
going to go play and have morefun good than my job's done. Thank
you. That was the Discover yourPotential segment brought to you by Smart pet
Talk, and that was the incrediblebest selling author and coach Steve Simms.
Definitely visit his website, Steve D. Simms, and do check out Sims
(21:48):
Distillery at Simsdistillery dot com. Youcan also find them directly on the gram
at Steve D. Simms and ofcourse to see more Bana, you could
head directly to discover your potential show. You're listening to a Moment of Zen
right here on seven ten woor,the voice of New York iHeartRadio. We'll
be right back after this. AMoment of Zen is brought to you by
(22:08):
your Home TV. Hi, thisis Kathy Ireland here on a Moment of
Zen brought to you by your HomeTV. We've developed an all inclusive,
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(22:30):
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York iHeartRadio. A moment of Zenis brought to you by Co two Lyft.
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to Lift, go to coeo toLift dot com. This is your favorite
iHeartRadio host Zen SAMs from seven toten wo R the boys of New York
iHeart Radio, and today I'm allthe way in Nashville, Tennessee with Doctor
Gold himself. We are here atMusic Scale City twenty twenty four. Welcome,
my friends, thanks for having me, Thanks for being here Nashville,
(23:36):
New York. Similar Now right rightbehind this hotel is Nashville Arts, so
we can get where you have Hudsonthe Ords. We have Nashville Arts,
very hot SA group, same group. So this year is the nineteenth year
of Scale and you are one ofthe sounders co founders with doctor Wiseman.
(23:56):
And to my understanding, it's thisfrom twenty people to almost fifteen almost fifteen
hundred people this year. Let's fastforward to twenty twenty four. What are
you seeing this year? Trend asthe latest in regenitive medicine and skincare.
So regenerative medicine has become one ofthe hot topics, right, one of
(24:18):
the big the hot words that wetalk about. What we try to do
here with ex' zotes at all thesedifferent products that claim to do everything,
is we spend time delving into thescience, right what makes these things tick?
Are they real, what are theygood for? What are they not
good for? How can we usethem and make our patients better? And
(24:41):
so we have the world's experts andexozotes here and we'll get talks of what
they are and how we work withthat, what the studies that are being
dot to look like. So that'sthe most important part of that. In
the skincare world, skincare is massive, right, and you can look anywhere
online and you can look anywhere onInstagram at TikTok and skincare is all over
(25:03):
the place. Again, what wewant to be able to do is say,
okay, you can use this forthis skin condition or fruit make your
skin look better, because here's thescience that went into that. So we're
not just talking about the fruit throughthings. We're actually delving into the wise,
the hows and wives of what itis. And that's what makes SCALE
different. It's a big meeting.We have lots of companies and lots of
(25:27):
people here, but we also bringthe best faculity at the wall, and
so we're totally convinced that the peoplethat are here and the people that learn
go home and then understand everything better. And that's what it's all about.
It's a very enriching environment. Ihave to say so myself. I've been
here all day interviewing all of theexperts, all of your fellows, all
(25:48):
of the faculty, from doctor SerenioWilds, from the Neoclinic doctor when you
Roberts, doctor Wisen, and yourself. I just interviewed doctor Seri Suri frye
Chery Fry. It's hard to keeptrack, yeah, Dcre, It's hard
to keep chat. But this bringsme to my very next uh, the
very next point I'm going to make. It's not easy to put all of
(26:10):
this together. Oh no, no, So this is no easy seat.
So I'm pretty lucky. I mean, well, again, we've been doing
it for a long time, andI have doctor Biseman to help me with
the program, and I have anamazing team behind the seas that really don't
get a lot of credit, soI'm going to credit them. They're called
Compass Management. They are the bestof the best when it comes to putting
(26:33):
on shows of this size. Ana show, but this size is really
tough, and so we have manymoving parts all day long, many rooms
that are going on with lectures atdemonstrations and all this. So they coordinate
all this and again it's a it'sa huge team effort, and I get
a lot of the credit, asdoes doctor Bisman, but we have people
(26:55):
that work with us, not forus, with us to make this happen.
Well, a fantastic job. Nowlet's chat. Let's shift a little
bit. I want to talk aboutcarbox therapy for skin rejuvenation and get your
take on this. But in Qthree of twenty twenty three, the number
three Google search was carboxy therapy.People were trying to figure out what this
(27:15):
non invasive method of driving skin reallyentail. So can you give us a
little bit of insight. Well,I mean, carboxy therapy is not new,
right, I think what's new isthat the way this group has taken
it to another level. We canuse it actually on the medical side of
therpetology to make a lot of thingsbetter itch and rashes and and so forth.
But in the cosmetic world, actually, you know, pre d post
(27:38):
procedure, especially post procedure, youput this mask on immediately post and then
at home for a few days,most of the redness of irritation and any
of the downtime shrinks by a massiveamount. Right. So when you do
that and then you publish on itand you actually show that this actually does
work and it gets in a peerreviewed journal, it helps. It helps
(28:00):
show people that there is science behindit and there's things. So carboxy therapy
is great and my staff and Ilove to use it in our patients and
they want more and more of it, So it's great product. What's your
favorite use case for carboxy So mainlypost micro needle laying post laser resurfacing.
I do a lot of bigger proceduresand so my patients bringing the skin and
(28:25):
then post procedure getting it on there, let me do it and help.
Well, you heard it from theexpert inself. My dear friends definitely have
to try carbon dox our therapy.And the can't us is that you can
do it in the comfort of yourown home, which is great. Like
you said, it's it's been aroundsince the nineteen thirties, but of course
now it's no longer uninjectable like that. Now it's a great it's a great
(28:47):
for see, it's a great productto be able to incorporate everything. Couldn't
agree more. I'm chatting with doctorChristine Rolind from bed santeans dot sale.
Welcome to the show. My deararning is so, so, what would
you say is the most requested procedureunder practice or top three? Okay for
sure? Neuromodulators, fillers and lasers. I also do a lot of skincare
(29:11):
to optilace outcome from all of thoseprocedures, and I love to really do
a lot of critical thinking in howthe products work and all the devices and
topical solutions that we're able to partnerwith our devices to get better outcomes.
(29:34):
Wow, what don't you do?You're a trail plazer. Okay, now,
let's talk about what you're noticing atScale twenty twenty four this year.
So doctor Wiseman and doctor Gold haveput on this incredible meeting of the lines
per se if you will, forthe last nineteen years, and every year
that we come here, we heardifferent trends and different buzzwords. So what
(29:57):
are you hearing and seeing the year. Well, I'm seeing a lot of
innovation in the topical skin care onthe arena, which I'm super excited about.
I've developed my own skincare line overthe last twelve years, so I'm
very inspired to know that there's alot of innovation in not only at home
(30:18):
skincare, but Harry procedural skincare AXIZone. I love the topic all co
two last, It's one of myfavorites. I've really incorporated it with lots
of my a little bit more aggressivelads or procedures, and honestly, personally
and my patients feel that it hasbeen a huge game changer as far as
(30:41):
making the procedure much more comfortable.Much quicker downtime with healing afterwards. Putting
existes immediately on afterwards has been crediblefor not only speeding up the healing time,
but also allowing those chiannels to takeup the typical xi zones and create
(31:04):
more collagen like a day zero sellwith. So it's super exciting time.
Well, that sounds like you're justa pluthor of knowledge or encyclopedia. I
love what you said, so let'schat about exactly that, this endorsement of
carboxy therapy. So it's a searchthat trended very well in twenty twenty three.
(31:25):
In fact, it was the topthree in Google search in skincare carboxy
therapy. Now, when you lookat that word carbon dioxide therapy for skin
reduination, it's actually not new.It's been around since the nineteen thirties.
They used to inject it into theskin, and now the method of delivery
is actually very simple. You mixedtwo compounds and activate it and over forty
five minutes delivered tt s in agael like format. But that's the Google
(31:49):
search. I could copy paste andread that. I want to understand what
is actually happening to the skin.Why is the skin reacting this quickly and
replace airing and regenerating as fast withcarbon dot side therapy. What's the baseline?
Without getting too deep into this science, what I've really found for my
patients. It's a very comfortable topicalapplication which drives more oxygen into the cells,
(32:17):
and it really has been incredible tokeep the skin cool during procedure that
might be very hot, like Halo. I love Halo, that hyperdlaser,
but it's difficult to tolerate for alot of patients. Now that I have
my little click doup to do,along with the topical medication, we add
(32:37):
that CO two map right over topof the anesthesia. Patients have found it
incredibly cooling and much easier to toleratepost procedure as well. It just cools
down the skin so amazingly. Weare with the beautiful doctor Shari bry of
Washington, D C. Howard,Universe City. Welcome to the show,
(33:00):
my dear, Thank you so much, Thank you for having so let's chat
about what you have witnessed this scaletwenty twenty four. What are the latest
trends, what are people talking aboutand what is the community looking forward to
for twenty twenty five. I thinkthe future is all in longevity, health
and regenerative medicine. Those are thatkey buzzwords. That's what patients and consumers
(33:23):
are looking for, sort of inthat biohacking space, and they want it
for their internal organs, but theydefinitely want it for their skin. And
the skin is the biggest organ ofthe body, as we all know.
And shifting a little bit. InQ three of twenty twenty three, the
(33:43):
top three skincare trending searches. Oneof them was kartboxy therapy. Interestingly enough,
people want to know what this isabout. I know it's been around
since the nineteen thirties. I knowit used to be an injectable format of
delivering to the skin. Since then, it's the method of delivery has changed
(34:04):
some, right understanding, Can youtalk to us a little bit more about
carboxy therapy and what this means forskin rejuvenation. Well, hydration is key,
and it's key for so many reasons. We know that our body is
mostly made up of water, andwe need water for the skin. You
want it to feel and look plugand supple, and so hydration is so
(34:25):
big, especially for women. Oneof the signs in both women and men,
but especially women, is that welose hydration in the skin and we
lose elasticity. So those are thekey elements that carboxy therapy really worring to
rejuvenate the skin, which your specialto so I specialize in pigmentation. I
(34:45):
do a lot of work with Cosmosut pools, which are skink tear ingredients,
but then also hair loss as well, So I do direct the cosmetics
at Howard and we're into a lotof different laser technologies and resurface seeing technologies
as well. You were a trailblazer. Look at you. You go girl,
I'm gonna shift a little bit.She is an expert. When you
(35:08):
have a patient in office. Whatis your primary use case for CO two
lift? I really love it followingsome of those procedures I just discussed.
I do think it maximizes the benefitsof those procedures, but it also helps
to soothe the skin. We weredoing a controlled injury to the skin to
(35:31):
get the skin to wound itself andthen heal in a better way. And
so just putting that icing literally icingon the cake with the carboxy therapy just
maximizes all of the benefits of theprocedures that we've done. Have you personally
used the mask yourself? I have. Well, that's why your skin looks
fantastic. You look beautiful and I'mup close and personal and I have to
(35:54):
say she's glowing absolutely gLing. Youhave a great aura and energy of are
you. I want to thank youso much for coming on today and chatting
with us. This is such arewarding job. I get to talk to
not only the most beautiful people,but the most beautiful minds. Thank you,
Thank you. A Moment of Zenis brought to you by Co two
Lift. As we age, ourskin loses moisture and elasticity, causing wrinkled
(36:16):
skin. You can reverse this agingprocess with CO two Lift. CO two
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(36:37):
or to order CO two Lift,go to Co two lift dot com.
A Moment of Zen is brought toyou by your Home TV with Kathy Ireland
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friendly programming streaming twenty four to seven. Gretchenfhilia is a proponent of American industry.
Join her on the ultimate road tripacross America where she highlights the people,
(37:00):
places and experiences that show the Americandream and the spirit of its people.
Check out Fabric of America on yourHome TV dot com. Tune into
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The Voice of New York. AMoment of Zen is sponsored by Fintech TV.
Fintech TV the newest streaming channel focusedexclusively on the business of blockchain,
(37:23):
digital assets and sustainability, broadcasting fromour studio on the floor of the New
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slash Invest Fintech dot tv slash Invest. Tune into a Moment of Zen Saturday
nights from nine to ten pm onseven ten WOR The Voice of New York.
(37:45):
Welcome back, Beautiful Tri State AreaYou're listening to a moment of Zen
right here on seven ten WR,the voice of New York iHeartRadio. I'm
your host, Zen SAMs. Inour Fintech TV exclusive segment, Vince will
joined by lynn Wood Bibbins, CEOand founder of Reach TV, to discuss
(38:06):
why he targeted travel and tourism industriesby founding the largest airport television network in
the world. Hi, I'm VinceSmallinari and welcome to Fintech TV. We're
broadcasting from the iconic New York StockExchange and I'd like to welcome Lynn Wood
Woody Bibbins, who is the CEO, the dynamic founder of Reach TV.
(38:27):
Long admirer of Lynnwood that I ampersonally delighted to have him on the show.
Share all of his entrepreneurial spirit,the prowess, how he's carved a
pathway that's become reach TV, becauseI want to copy a lot of that.
So good to have you, myfriend. I am appreciate it to
have you with us today. Yeah, I'm excited. It's always nice.
(38:50):
It's my first time being here.Oh my good makes an extra spadout makes
it amazing. I've been in anasdag, but I haven't been here and
this has been growing up in Jerseyand looking at my front yard looking over
at the city. This is whatone of those dreams come true days.
Well, I appreciate that, amen, Well not to sim I'm on the
other side of the water, yourkid from Queens, New York. Only
(39:10):
wali that a million times. Tohave the honor to sit is the most
iconic stock exchanges where dreams are madeand fulfilled. Yep. And to be
able to have these conversations, it'sa great blessing, so truly, and
I am humble to talk to you. I've stalked you on LinkedIn and social
(39:30):
media for years in watching your growthand so as a fellow entrepreneur and journeyman,
uh so pleased to see what you'vedone and truly been an inspiration for
me in the media side. Iappreciate it. So, yeah, tell
me how you did it? Giveme the vision? You know, you
cut new pathways? Yeah, youknow. I think the why for Reach
(39:51):
TV has been it has been theinteresting part. The why was I saw
an opportunity to look at a screenand I wanted to see can I program
it? But then you know,I'm a research guy. You know,
you're an entrepreneur. You want tosee what problem are you solving. What
I saw was that travel and tourismis ten trillion dollars year business globally.
It's ten percent of global GDP andten percent of all jobs. And then
(40:15):
you bring it down to the US, it's nine or to eighty four billion.
Basically the same thing, about tenpercent of our GDP and ten percent
of all Johnsons and travel and tourism. No network we're serving just that.
So I said, if I couldfigure it out and put it in the
police where travel tourism really the epicenterof airports, if I can do that,
then maybe I can take over andbe that network for travel and tourism.
(40:37):
And that's the mission we set outto accomplish. And eight years later
on most so we're really on track. We're by far the biggest in the
space and the only one that knowsexactly where it is. Well, they
say, kudos, not only accomplishedit, but probably maybe exceeded some original
(40:57):
expectation. You know, give mea little status blown away. When I
look at not only the audience,but no one pun intended the reach of
reach TV at US was it ninetyairports in the United States, So it's
kind of crazy. We're in ninetyairports now US and Canada. Even more
important, we serve twenty four hundredgeats, seven hundred and fifty venues.
Then we stream into over five hundredthousand hotel rooms. So when you look
(41:22):
at our yeah, so we're that'sfive hundred thousand hotel rooms, probably seven
hundred fifty thousand TVs inside those rooms, you look at where we are,
I'm really really proud of it.But even more, we have over fifty
four million viewers in the airport.We're watching our network for over sixty eight
minutes. About do you think JeffBlue Terminal. I sit there at one
(41:43):
of those fifty four million watching andthen we you know, and we've figured
out weeds to make sureing densities andwherever you are, if you're allowed,
you want to be there. Ifyou're at the gate, we're there.
If you're at the bar, we'rethere. You're at a news state,
we're there. So we really focuson it. But I will tell you
we also get sixty four minutes inthe hotel rooms when people are watching our
network. But I think the thingI'm most proud of is on that side
(42:04):
of it is we don't even countpeople then aren't in front of our screen.
Is one in two minutes, lessthan two minutes, we don't count
that. So there's a bunch ofpeople to see our network, but they're
not sitting and engaging, so wedon't count. So we're very hyper sensitive
of making sure and that we reallysure the people that are engaged in our
network. That's terrific. Talk tome a little bit about the content,
(42:25):
you know, and again I don'tknow if you call them partners, you've
got kind of the who's too oncontent side advertisers, it's you know,
well done. So you've been veryblessed on and worked really hard in the
beginning. When we first launched,we were really just short for him.
I gotta give m prudos to someof the people. One of my good
(42:45):
friends, John Tomato, believed inme early he was running Hollywood Reporter and
Billboard. They were one of myfirst content partners and really helped us because
we couldn't have made and produced thattype of content at that level of scale.
We need it, and they werea big part in the beginning.
I always remember those guys. Therewas a guy named Jerry sivil Wentz from
Uta. He brought me everywhere andJerry was an early believer and and h
(43:12):
US hosts. So when we launched, they are the largest food and beverage
operator and Steve Johnson, their CEO, and their entire team. They took
a game on them and we launchedin three airports and then we scaled the
sixty two airports just with them,So big a shout on that, and
not to interrupt you, and youknow, going to others, Yeah,
your humility comes through so beautifully andgenuinely, and it's and no wonder where
(43:37):
you have i'll say friends, believers, Yeah, and the recognition that you
can't get there without support, withoutthat community, without people who have your
back, and it's to support you. So congratulations. We I mean,
I'll take that. I mean ourteam is amazing, as I just me
honestly, but I'll even take thatfurther with like our deal with the NFL,
(43:57):
it was a It was funny becauseI looked at it and said,
I need that audience is our audience, and how do we serve them?
And our relationship was more like howdo we serve the viewer who are fans
who have to travel on these ds. And we started off with all the
national games in twenty one and sowe had ninety games. Then we started
(44:21):
playoffs the super Bowl, and overthe next two years we've both committed to
study and find out what the viewers, what else do they like to see,
And last year we expanded into everyregular season game pregame shows. I
mean, we really are travelers andour viewers really were like now getting the
full experience because now you're fantasy leaderto accomplish everything. So NFL has been
(44:46):
amazing partner for us, and becauseof where they are ninety four to top
one hundred shows are live sports andNFL dominates that. It's helped drive our
growth tremendously and they've been nothing butan amazing partner for me. Well,
then I'm sure you've been a greatpartner for them. Yeah, you knows.
(45:07):
As we close out on with youknow, I don't know if you
can give us any look into thefuture if you're giving you anything but leve
to hear any of the the futureis going to be more sports, you
know. So I'll give you twotwo weeks one where we went to Live
golf last year. We've got collegefootball last year, college basketball, both
men and women. We are goingto go to other leagues. You can
figure them out. The one thingthat we're doing really important for us is
(45:31):
one creating the density in all placesthat our travelers go. We we look
at the data and following that,and two we're going to go global.
When we say that REACH is goingto dominate to travel and tourism, media,
UH, infrastructure, we are goingto do that. And that's something.
We've got some deals that are brewingthat where or that we have signed,
but we haven't it out yet.But you'll see Reach in thirty different
(45:53):
countries wile months. You'll see ourdensity in US and increase, and you'll
see multiple new sports leaves come on. UH. And I gotta say one
last thing is the Big six agencies, the Big and two of them in
particular, Dandy Bedwins and p KillGookowski from IPG have been a huge supporter.
(46:21):
I gotta talk about Talia Relieve fromPublicist and Militia Shapiro. UH without
those. Without them, I don'tthink Greach is able to go sign all
the deals we ran going to deal. They've been a major, major supporter,
So you know, I just alwaysappreciate everybody that halted us on one
journey because we don't do this allHope absolutely big shout outs to them and
(46:43):
thank you. Yeah, I knowyou kind of had a little some teases
and cliffhangers in there about the deckthirty country, so have to invite your
back lest it breaks some of thatHere on ed Deitech TV and yeah,
look, this may be the beginningof a many more episodes and conversations with
you. We all you're listening toa Moment of Zen right here on seven
ten WR the voice of New YorkiHeartRadio. We'll be right back after this.
(47:06):
A Moment of Zen is sponsored byFintech TV. Fintech TV, the
newest streaming channel focused exclusively on thebusiness of blockchain, digital assets and sustainability,
broadcasting from our studio on the floorof the New York Stock Exchange with
daily reports from Nasdaq Global Expansion andtwenty four to seven coverage. Become part
of the launch. Head to Fintechdot tv, slash Invest Fintech dot tv
(47:29):
slash Invest. Tune into a Momentof Zen Saturday nights from nine to ten
PM on seven to ten WOOR,The Voice of New York. A Moment
of Zen is brought to you byyour Home TV with Kathy Ireland and their
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streaming twenty four to seven. Lifecan take unexpected turns. Meet Carrie Portal,
(47:52):
a cattle rancher and professional speaker whohas overcome partially disabling injuries to embrace
the life of courage and resilience.As a survivor of an impaired driver,
she refuses to let her injuries defineher. Carrie's learned to adapt, push
limits, and live life to thefullest. Join her as she shares her
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(48:14):
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Moment of Zen is brought to youby Once Upon a Coconut a one hundred
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to ten WR the voice of NewYork iHeartRadio. I'm Ben Greenfield from Ben
Greenfieldlife dot com, and today weare going to be chatting about grounding.
That's right. I'm standing outside barefootthis morning, right when I wake up.
Because anytime you get in touch withthe surface of the planet, and
I try and do it for twentyto thirty minutes minimum a day, you
(49:22):
absorb all of the healthy, antiinflammatory ions that the planet accumulates. Every
time lightning strikes the surface of theEarth or solar radiation particles hit the surface
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(49:44):
and documentaries that a lot of peopledon't know about written on the benefits of
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like earth runners or plugs or groundsor brands of earthing or grounding shoes,
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or like me, if you justgo outside in the morning and stand barefoot.
These are all ways that you canenhance the anti inflammatory effects of grounding.
It's also fantastic, by the way, for jet leg So I'm Ben
Greenfield from Ben Greenfieldlife dot com.And that was the Hydration with Heart Express
segment sponsored by Once Upon a Coconut. If you want more tips, check
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