Heidi Shepherd; Nina Lato; Dr. Lesley Clark-Loeser; Dr. Daisy Ayim

Episode Transcript

Speaker 1 (00:00):
The following is a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.

Speaker 2 (00:09):
Welcome to a Moment of Zen. Time to sit back
and relax. As model, actress, mentor and super mom, Zen
SAMs takes you on a sexy and wild ride covering
the latest in film, fashion, pop culture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host,

(00:29):
Zen SAMs.

Speaker 3 (00:30):
You're listening to a Moment of Zen right here on
seven ten. Woar the voice of New York iHeartRadio. I'm
your host, Zen SAMs. Welcome to episode two hundred and fifteen.
We're now celebrating our fifth year on the air. Here's
to another exciting episode. It's always such a pleasure to
spend my time with you on the airwaves. Thank you
for tuning in every Saturday night and engaging with me

(00:52):
on social media.

Speaker 4 (00:53):
That truly does make it all worthwhile.

Speaker 3 (00:55):
Please continue to follow me at Zen SAMs. That's Zen
with an X, not a z X E N S
A M S. And remember all of our episodes are
available on our YouTube channel that we upload Sundays at
two pm via digital streaming, and you can also check
us out on your home TV platform at mox dot
yourhometv dot com. In the Hydration with Heart segment, brought

(01:17):
to you by One supont of Coconut, Hydration with purpose,
passion and personality, Today, we are joined by the electrifying
Heidi Shepherd.

Speaker 4 (01:25):
She's the front.

Speaker 3 (01:26):
Woman of the genre defying metal band Butcher Babies. She's
also an advocate for holistic wellness and a proud ambassador
for One Supont of Coconut. We're gonna chat how she
went from Mormon misfit to metal queen. We're chatting how
she became the genre busting powerhouse rock wasn't ready for,
but so desperately needed. In the Going Deep segment, brought

(01:48):
to you by Co two Lift, we're featuring Nina Lato,
a Forbes named marketing Unicorn and the powerhouse CEO behind
La FM, the agency that produces the La Fashion magazine. Today,
the topic is Silenced by compliance, how social media is
censoring doctors, brands, and the truth about beauty. This week,

(02:09):
on the Better Brighter You segment, brought to you by Saespera.
We're unpacking something that many of us, especially those who
split time between the Northeast and the Sunshine State, don't
talk about enough.

Speaker 4 (02:19):
Geographies impact on our skin.

Speaker 3 (02:21):
We're going to be joined by Board certified dermatologist, doctor
Leslie Clark Losser, a South Florida native and founder of
Precision Skin and Body Institute.

Speaker 4 (02:31):
In our Express Polish Beauty.

Speaker 3 (02:32):
Segment, regular co contributor doctor Daisime, triple Board certified cosmetic
surgeon and obgin and founder of the Polish Beauty podcast,
chats about cryotherapy, the cool cure, once reserved for elite athletes,
now trending in wellness clinics for everyday users. Stay tuned
for Heidi Shepherd coming up next in the Hydration with

(02:53):
Heart segment, brought to you by One Spawned a Coconut.

Speaker 4 (02:55):
We'll be right back after this.

Speaker 2 (02:56):
A Moment of Zen is brought to you by the
Fieldhouse in north Vale, New a vibrant and fresh take
on youth and adult sports and family fun and home
to the New Jersey Thunder Softball program. Plan unforgettable birthday
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(03:17):
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Speaker 3 (03:27):
Welcome back, beautiful Tri State Area. You're listening to a
moment of Zen right here on seven ten War, the
voice of New York iHeartRadio. I'm your host, Zen Sam's
welcome back to the Hydration with Hearts segment brought to
you by Once Upon a Coconut hydration with purpose, passion,
and a ton of personality. Now, when we think of
metal music, we don't often think of mindfulness, movement.

Speaker 4 (03:50):
Or mentorship.

Speaker 3 (03:51):
But today's guest is rewriting that narrative with unapologetic boldness.
In an industry where women are often underrepresented and un estimated,
She's carved out space with her sheer vocal power, emotional intelligence,
and creative agility. According to a twenty twenty three report
from Luminate, women made up less than ten percent of

(04:12):
headlining acts in heavy metal festivals globally. But today's guest
is here to remind us that glass ceilings don't exist
when you come in swinging with a mic in one
hand and your truth in the other. Joining us is
the electrifying Heidi Shepherd, front woman of the genre defying
metal band Butcher Babies.

Speaker 4 (04:31):
She's born in Provo, Utah. She's transformed her early.

Speaker 3 (04:34):
Dreams of Olympic gold into a globe trodden career as
a vocalist, actress, broadcaster, and unapologetic trailblazer. She's graced the
stages of major music festivals, starred in TV and film,
and redefined what it means to be both fierce and
feminine in the world of rock. She's also an advocate
for holistic wellness and a proud ambassador for Once Upon

(04:56):
a Coconut, proving that even the loudest voices have room
for stillness, sustainability, and soul. Today we're chatting from Mormon
misfit to metal queen. How she became the genre busting
powerhouse rock wasn't ready for, but most desperately needed. Welcome
to the show, superstar.

Speaker 4 (05:14):
Oh my goodness, thank you so much.

Speaker 3 (05:15):
So let's rewind for a second. You were a junior olympian,
a competitive cheerleader, and a college athlete. Before you ever
picked up a mic, So that's a lot of athletes there.
What kind of discipline, drive, and stage presence did it take.
I mean, that doesn't just disappear, it evolves, right, And
in fact, many experts now say that athletic training can

(05:37):
foster the type of mental toughness needed for creative leadership.
So how did your background in sports and even broadcasting
shape the way you perform and lead today, especially in
a genre as physically and emotionally demanding as metal.

Speaker 5 (05:50):
I think that growing up in sports created a work
ethic at a young age that I needed to succeed.

Speaker 4 (05:59):
In anything in life.

Speaker 5 (06:01):
And I think that proves in the many ventures that
I've been so lucky to be a part of throughout
the years, and I especially.

Speaker 4 (06:10):
Here in metal. It is it is an.

Speaker 5 (06:14):
Incredible uh athletic event, I guess I'll say I always
call an athletic event to jump on stage and you know,
run back and forth, jump around, scream and seeing and
all these things without missing a beat.

Speaker 4 (06:30):
It is an athletic event. And doing it night after night,
I have.

Speaker 5 (06:34):
To be in the best shape possible to do so,
I have to make sure that I'm healthy on the road.
These are all things that I had to do as
an athlete growing up as well.

Speaker 3 (06:47):
Well, what you're describing is elite level stamina, but also
emotional precision, right. It's that rare mix of discipline and
disruption that allows you to command both a crowd and
a band. And it's really a refreshing reminder that performance
isn't just talent, it's training and I believe that now.
But your babies was born from rebellion and raw energy,

(07:07):
and yet what you've built is full on business savvy
in my opinion. You've gone from club gigs to international
tours with acts like Marilyn Manson and Megadeth. And when
you look at the stats, according to Billboard pro only
three percent of music industry executives in metal are women,
and even fewer front their own business entity. So what

(07:28):
are some of the biggest lessons in learning how to
be both an artist and entrepreneur And what would you
say to other women trying to own all sides of
their creativity.

Speaker 4 (07:38):
It's a really great question.

Speaker 5 (07:39):
I think that as an artist, a lot of times
we can be pulled into decision making with our hearts
and which is one hundred percent okay, you need that
side of you. You need that human side of you.
But of course, first things first, this is the music industry.
It's a business, and realizing that this business has to

(08:02):
be run in that regard is kind of letting your
brain also guide your heart. And that's something that over
the last sixteen years in this band has been an
interesting toggle. I've gone back and forth between you know,
certain decisions that I've had to make where you know,

(08:25):
it hurts my heart, but I know that for the
better of the business, things have to move in a
certain direction, or things have to decisions have to be
made in a certain way that benefit the business in
order for long term success and longevity.

Speaker 4 (08:41):
So this is it's it's definitely been a learning curve.

Speaker 5 (08:49):
I think that you know, mistakes create success, and I
think failures create success, and so I look back at
my failures as learning experiences and I'm great full for
those as well because it's helped us learn.

Speaker 4 (09:04):
How to navigate the music industry as a business.

Speaker 3 (09:08):
Now, let's talk about voice, because your voice, both literally
and figuratively, is unmistakable. I mean, you've you've got this,
You've got this scream that could tear down a stadium,
and this presence that feels shockingly grounded. And when you
look at Berkeley College of Music, they've done research on
this and they show that vocalists often struggle with longevity

(09:29):
because they don't prioritize recovery or wellness. So how do
you care for your voice and your mental health while
performing at such an intense level And how has your
relationship with wellness evolved over the years.

Speaker 4 (09:41):
Well, I used to party hard when we first started
this band.

Speaker 5 (09:44):
I was in my early early twenties, and I was like,
this is the.

Speaker 4 (09:48):
Rock star lifestyle, Bob Luvieger here every single night.

Speaker 5 (09:54):
But now as it's evolved, and I've realized that the
recovery for my vocals is the most important thing.

Speaker 4 (10:02):
I sleep. I sleep, and I do not party on
the road.

Speaker 5 (10:06):
It is It is water, coconut water, and lots and
lots of sleep. Sometimes you'll find me sleeping into mid
afternoon just to make sure that my boys can handle
all the transitions throughout the show that evening.

Speaker 4 (10:21):
I truly believe that the recovery of the vocal cords is.

Speaker 5 (10:26):
The most important thing that a vocalist can do, rather than,
you know, even getting on stage and giving it your all,
if your vocal cords are not well rested, it could
be an opportunity lost.

Speaker 3 (10:38):
Now as an ambassador for Once Upon a Coconut, and
it's it's so on brand for you. Yes, it's purpose driven,
mission aligned and unexpected. Right, So what drew you to
Once Upon a Coconut? How does it tie into your
personal mission, especially as someone who's constantly challenging what rock
Star living looks like.

Speaker 4 (10:58):
Yes, well, I mean Once Upon a Coconut.

Speaker 5 (11:00):
I've been a fan of the company before I even
got involved. I just I love the different flavors, I
love the das, I love the people that run the
business as well and what they represents.

Speaker 4 (11:10):
And I truly believe that.

Speaker 5 (11:12):
Once Upon a Coconut isn't just for hydration and delicious
coconut water.

Speaker 4 (11:18):
It's also a giving back to the people.

Speaker 5 (11:21):
And you know, ten percent of every.

Speaker 4 (11:25):
Box sold goes to different charities.

Speaker 5 (11:29):
And me getting involved with Once Upon a Coconut, I
think that I want to It has been something that
I want to bring a lot of attention to, as
you said, self care and mental health, and I believe
that you know, putting the alcohol bottle down at night
for me on tour and picking up a can of

(11:50):
coconut water has helped shift my mindset into a healthier
living as well, not just my body, but my mind.
I can think clear. Everything that I do, I do
with better purpose. And you know, going from where the
lifestyle used to be sex, drugs and rock and roll,

(12:11):
now it's workout routines, protein shakes, coconut water, heavy metal,
and that has become really the lifestyle.

Speaker 3 (12:21):
It's not just about selling a product, it's about telling
a story. And what you're doing is helping redefine what
rock culture can look like. Then, to your point, one
that's hydrated, one that's heart, heart, lad and wholly authentic,
not just the days of drug, sex and rock and roll.
Right now, your brand is beloved, your voice is iconic,
your story is just getting started. But your legacy clearly

(12:44):
goes beyond the music. According to Rolling Stone culture piece
that I just read, fans are now looking to artists
for deeper connections and leadership. So you have that community
that follows you. How do you hope people how do
you hope people remember more about your work and your voice?
So what's the impact you hope to leave behind, both

(13:04):
in metal and in life.

Speaker 5 (13:06):
Well, I hope that people can look back at what
I do, or look at it now and say that
I was a nice person.

Speaker 4 (13:14):
I truly believe that as I started learning.

Speaker 5 (13:19):
That I was becoming a role model back in the day,
like right when we first started, I saw this happening
and I started living my life in a more positive way.
And so I truly think that this is something that

(13:41):
saved me as much as it can anybody else. I
think that it is an important thing for me to
look at what I can influence with other people and
take responsibility for the things that I do influence.

Speaker 4 (13:56):
You know. I get up on stage and I get
to say one of our songs.

Speaker 5 (14:00):
It's called Last December, and it's about It's about a
moment in time it was incredibly difficult for me where
I nearly took my own life and I tell that
story on stage and it's the most vulnerable thing that
I've ever done. And the more and more that I've
been able to play this song over around the world.

(14:23):
It's a ballad, and we're a heavy metal band and
we're still on some of the heaviest tours. And the
second I start talking about this and making it less
taboo in my eyes on stage, I can see in
the crowd people's faces are Oh.

Speaker 4 (14:41):
I can relate. Oh I can relate. Oh I can relate.
And then when I speak to people afterwards, oh I
can relate.

Speaker 5 (14:46):
I think that my message pushing things like that and
inspiring people to understand that they're not alone in certain
aspects of their lives. There are certain feelings they may have,
and understanding that people in my position and go through
the exact same things and emotions that they go through.
I think that that has become very important for an

(15:09):
artist or somebody in any type of spotlight to show,
is that people aren't alone.

Speaker 4 (15:15):
I'm just like you.

Speaker 3 (15:17):
I'm getting goosebumps because that's the difference between being an
entertainer and a transformer. Now my last question is how
has being Mormon shaped your trajectory?

Speaker 4 (15:28):
Well, I grew up Mormon, but I haven't lived in
that lifestyle for you know, twenty something years now, so
get twenty two three years. But you know, I grew
up with a lot of morals.

Speaker 5 (15:46):
I guess you can say, you know the Mormon religion,
they you know, they they don't drink, they don't smoke,
they don't even drink caffeine.

Speaker 4 (15:55):
But I think what really it.

Speaker 5 (15:58):
Was for me, and my heart is opened to everything now.
But really I think what it is for me is
that I recognize other people having their values, and that's
a beautiful thing.

Speaker 4 (16:10):
I think anybody's values. People can you know, live in
any type of world that.

Speaker 5 (16:16):
They want to, and we can all respect each other
and still live harmoniously together.

Speaker 4 (16:22):
And even though it's not a part of my life now,
I still completely respect to people whose.

Speaker 5 (16:27):
Life it is a part of. And absolutely yeah that
and any religion to be to be fair or you know,
demographic or any type of person equality all around for
everything is something I truly believe in, and so I
really think that maybe growing up in that religion helped me.

Speaker 3 (16:51):
I was going to say that I was going to
say the same thing, Well, we are officially out of time.
You redefined what it means to be a woman in
mettle and a woman in wellness. And whether it's on
stage or on set, or in a or in a
sip of coconut water, Yes, your story inspires hydration in
its most radical form. I'm talking about hydration of the soul.

(17:13):
And it's so fitting because this hydration with Heart segment
is brought to you by One Supon of Coconut, and
we are here to hydrate more than just your body,
one mission at a time, and you are the perfect ambassador.
So thank you, thank you so much, and I really
appreciate it. Guys, definitely had to Heidi Shepherd's website. You
can go to Butcherbabies dot com check her out on
the ground. She's extremely active at Heidi the Butcher, and

(17:36):
you can also check out her band on the ground
that Butcher Babies. You're listening to a Moment of Zen
right here on seven to ten WR the voice of
New york iHeartRadio. That was the Hydration with Heart segment,
brought to you by one Supon of Coconut.

Speaker 4 (17:49):
We'll be right back after this. A Moment of Zen
is brought to you by Once upon a Coconut.

Speaker 3 (17:53):
Discover the refreshing taste of one hundred percent pure coconut
water that actually tastes great match the sweet nortificial flavors
or added sugar. It's packed with electrolytes to keep you
hydrated throughout your day, and with ten percent of profits
going to charity, every sip makes a difference. Pure taste
pure goodness, experience Nature's gatorye, visit Once Upon a Coconut

(18:15):
or Nature's Gatorade dot Com.

Speaker 2 (18:17):
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Speaker 2 (18:50):
Tune into a Moment of Zen Saturday nights from nine
to ten pm on seven to ten WOR The Voice
of New York.

Speaker 4 (18:57):
Welcome back, beautiful Tri State Area.

Speaker 3 (18:58):
You're listening to a Moment of Zen right here on
seven to ten WR the Voice of New York iHeartRadio.
I'm your host Zenzam's Straight from iHeart Headquarters today and
the Going Deep segment brought to you by CO two
Lift the medical grade, non invasive carboxy therapy solution for
skin and intimate wellness, trusted by top practitioners worldwide. Now

(19:19):
in an age where nearly eighty five percent of consumers
say they trust a doctor or expert more if they're
active on social media, and that's according to Real Self
Consumer Report, the ability to speak freely online has never
been more valuable or more dangerous today. The collision of
medicine marketing and misinformation has created a regulatory minefield, and

(19:40):
according to the FDA's annual Enforcement Summary, over one two
hundred warning letters were sent out alone in twenty twenty
four and still counting double for twenty twenty five, with
a rising number targeting Instagram.

Speaker 4 (19:53):
Posts, tiktoks, and YouTube content.

Speaker 3 (19:56):
Add the FTC's tightened grip on influencer partners, ships and
testimonial claims, and we have a reality where even truthful,
peer reviewed statements can become legal liabilities. To help us
decode this, I'm joined by a woman who lives at
the intersection of strategy and regulations. Bernardina Nina Lato is
a Forbes name marketing unicorn. She's the powerhouse CEO behind LAFM,

(20:21):
the agency that produces the La Fashion magazine with a
specialty in high growth beauty and wellness and in the
medical esthetics brands. She guides her clients, including the Science
back Soo, to lift brand through global scaling, all while
navigating the legal landmines of the FDA, the FTC, and
those harsh medical boards. Nina doesn't just do PR, she engineers.

(20:42):
Trust Nina. Welcome to the show, Superstar.

Speaker 6 (20:45):
Hi, thank you for having me today. I'm so excited.

Speaker 3 (20:48):
Okay, this is my favorite topic and I am chatting
with truly one of expert on the microphone. I mean
this fits perfectly into the narrative of what you do
and where your expertise is.

Speaker 4 (20:58):
So before we get into the current climate, let's start
with your lens.

Speaker 3 (21:02):
Most people think of PR as red carpets and product placement,
but in your world, it's a legal chess game. So
can you describe your work in the PR space and
why regulated industries like beauty and medical aesthetics require such
a specific strategy.

Speaker 6 (21:17):
There's a lot of strategy that goes behind it.

Speaker 7 (21:19):
Because when you think of a brand, you immediately say
that's my child, that's my baby.

Speaker 6 (21:23):
I'm going to grow it.

Speaker 7 (21:24):
So you start putting emotion into it, and a lot
of people are driven to businesses based on emotion. But
when you start looking at something that's more like skincare medical,
there's a few rules and regulations you have to follow
because you have to stay compliant. It doesn't mean you
can't still put that passion behind it. You just have
to kind of take a few steps back, slow it down,
and then be able to know what you can and

(21:45):
cannot say or how do you say it. You can
still kind of walk find lines with it, but you
need to pas somebody that can really walk you through
what is susceptible, what is not, and just how to
go about it. There's just a little bit more strict
rules when it comes to skincare and anything that's in
a medical field.

Speaker 4 (22:00):
Exactly.

Speaker 3 (22:00):
It's so much more than storytelling, right, It's that what
you just described that structured visibility, and in this space,
visibility without strategy is actual risk, not a reward. So
you have to really plan and roadmap and I love
that you do that.

Speaker 4 (22:14):
Now.

Speaker 3 (22:14):
A lot of brands, even those with integrity, unintentionally cross lines.
Right A doctor shows a before and after a Medspah
mentions FDA quote unquote approved collagen stimulation and suddenly proof
they're facing violations. So what are the most common marketing
mistakes that lead doctors or brands to get flagged on
social media?

Speaker 7 (22:35):
One, it's making claims that are not true or that
you don't have the clinical to back it up. You
have to make sure that when you are making a
statement on anything that you're marketing, whether it be a
beauty product that is FDA or not FDA, that you
have the clinicals to back it up. I think the
most important thing is making sure you have the right
data to use and the right items to help support

(22:56):
the claims you're making, and that you're not going and
saying stuff like instant results or instant gratification, or it's
going to target and help something that it's not designed for.
You don't have the medical claim to say it or
to stand for it.

Speaker 6 (23:09):
You shouldn't. When it comes to as far as anything further.

Speaker 7 (23:12):
When there comes a medical doctor that's involved, there's a
whole other rule book that you need to follow. Because
you're not just being this ambassador or this kol which
is a key opinion leader. You're actually still got to
remember first and foremost you are a doctor. You can't
make claims to support brands just because you genuinely like it.
You can't just take testimonials because somebody said it. There's

(23:33):
a thing that everybody talks about, hippa. It is true
and it's real, and it's very very strict. So you
have to walk that fine line of protecting the science
that goes on things, but also protecting the patients to
the people you work with. Just because somebody gave you
a raving review does not mean you can use it.
You still have to ask for permission. You still need
to be able to put it out there. Just because
somebody posted you on social media doesn't mean you can

(23:56):
run wild because it's there. There's things like ip is
to be able to use it, licensing, the ability to
use it for marketing. There's a lot of steps that
need to happen. But people get excited, and that excitement
makes people want to move fast with and you know,
fast and easy.

Speaker 6 (24:11):
They try to kind of cut corners.

Speaker 3 (24:13):
You just can't do that, which brings us to the
issue of language. So certain words like safe, reversus aging,
or non invasive or clinically proven carry regulatory weight.

Speaker 4 (24:24):
Now, even the world. Even the word natural has gotten
brands in hot water.

Speaker 3 (24:30):
What are the red flag What are the red flag
words or claims that brands need to either avoid or
substantiate with real data.

Speaker 6 (24:37):
No, of course, so you mentioned a few of them.
The other one is curing.

Speaker 7 (24:41):
You cannot cure things, permanent changes, anything that's going to
say it's reversing. Those type of words get flagged, not
just from FDA products, which just in general you've got
a very very careful when it goes there. The best
rule of thumb is if you have rock solid science
to back it up, and the actual dedicated clinical that
you have uses those words, chances are you can. But

(25:03):
if it's not in your clinical study and it's not proven,
just scare clear of it. You want to use some
softer words. You want to be able to say that
it helps with but you cannot claim that it does
use that solution. Same thing when you are using like
a before and after just because they've worked on one person,
you want to make the claim that the results may vary,

(25:23):
because if not, that's another liability. You get a liability
from just misrepresenting your brand, but you're also giving false
claims to what somebody can use, and then somebody can
come and raise their voice, and then that's a whole
other legal situation you'll have because your claims don't match
what you're representing.

Speaker 8 (25:39):
Right.

Speaker 4 (25:39):
And then there's the professional side.

Speaker 3 (25:41):
So medical license holders from dermatologists to surgeons are held
to even stricter standards. One misleading claim can cost them
their entire livelihood. So what limitations do medical professionals face
when promoting treatments and products or services online, even if
they're the creators?

Speaker 6 (25:59):
So fine line with medical practice and how that applies.

Speaker 7 (26:02):
As a creator, You've got to be very careful that
you are recommending an item, but you're not making it
the only source. If you're going to have a product,
you have to have other options for patients to be
able to find. You don't want to be where you're
the medical provider that's saying this is the only product
that you should use, because then that goes against the
license that you assigned for and we are representing. The

(26:23):
other thing too, is things that are with kickbacks as
you see and you'll never see a doctor. You shouldn't
see a doctor that's recommending medications and they're posting it
all over their items they might say this is something
that is offered in our practice, this is something that
has shown heavy and positive results. But you'll never say
I stand behind this product without having something with claims

(26:44):
behind it.

Speaker 6 (26:45):
And then if they do say I stand behind.

Speaker 7 (26:47):
This product, they have to be very clear that they
are in fact representing the brand as an endorsement. The
thing with the license is you have to make sure
that you are giving that bias opinion there. You cannot
say I only stand by this product and not that product.
You have to make sure that you're representing the right items,
and then just making sure that you're using your authority properly.

(27:07):
You're not using it to boost something to make money
off of it. You're at the end of the day
as a doctor, you're a doctor first, as I mentioned earlier,
so your main focus should be to take care of patients.
So if you're out there just to promote items, you
can't and then if your making comments, that's the same
thing I always say, if you can't write it in
your medical chart, don't put it on a post.

Speaker 4 (27:25):
That's a great point.

Speaker 3 (27:26):
And to touch on something on the defense side, right,
because you deal with a lot of medical professionals that
are amazing at what they do, and they're very.

Speaker 4 (27:34):
Careful with their posts.

Speaker 3 (27:35):
But it's ironic the people most qualified to speak are
often the most silenced.

Speaker 4 (27:41):
Right.

Speaker 3 (27:41):
It creates this chilling effect where bad actors shout louder
while the credible voices stay quiet out of fear.

Speaker 4 (27:47):
So I love that you're really.

Speaker 3 (27:48):
Giving our professionals who are tuning in and are experts
and those doctors those guidelines that will help them in
their posts, not just for the brands that you work for,
but for the brands listening into this segment, because the
information that you are putting out there is priceless to
most brands and could be they could be paying hefty

(28:11):
prices otherwise from these fines directly from the FDA. Right correct, Now,
let's spotlight a brand getting it right. Co two Lift
its signs forward but never salz. It's skincare but medically rooted.
And I know your hand is in that messaging.

Speaker 4 (28:28):
So how do you support.

Speaker 3 (28:30):
Brands like CO two Lift in promoting transformation and efficacy
while staying within the legal lines.

Speaker 7 (28:37):
No, of course, I think the important thing is slow
it down, take the time to really see what your
message is going to be. I always tell everybody put
the whole message out there and then scale back and
make sure that you follow the rules on where it is.
What I like about CO two Lift is it is global.
It is a global brand, but they also make sure
that they follow the rules in every single place that
it is distributed. And that's something that's so hard to

(28:59):
do in the space. But it's about making sure that
when they do partner with different professionals, they do the
right They take the extra steps. Yeah, it takes a
little bit longer, but it's the payoffs correct. They have
the full conversations, they let them test the product, they
share the clinicals, and they do take the feedback. If
somebody doesn't want to stand behind it, they go ahead
and ask the whys. And the whys are so queer

(29:21):
important because even though it slows down items, it makes
sure that what you're putting out there is correct.

Speaker 3 (29:26):
But then there's the big question, right are the rules outdated?
So in an era of evidence based innovation, it can
feel like regulators are still stuck in the nineties playbook.
So do you think current regulations are outdated and are
they limiting innovation or hurting honest founders?

Speaker 4 (29:43):
Trying to educate the public.

Speaker 6 (29:45):
The rules are rules for a reason.

Speaker 4 (29:47):
They're there.

Speaker 6 (29:47):
It's what build our entire.

Speaker 7 (29:48):
Groundwork, and I think it's something where we have to
take it as a challenge and a fine line. But yes,
they are outdated, they're not keeping up, and we scale
so quickly. By the time somebody gets familiar with the
new innovation, the new items, something else is released and
being able to keep with how fast the industry is
moving and how fast we are moving just on a
platform of marketing options.

Speaker 6 (30:10):
Medical boards are not up to date.

Speaker 7 (30:12):
They're still really still navigating it and they navigate by state,
which is even more robust than people realize. While you
might say, oh, I can't believe the medical board is
not up to date, Well, it's not up to you.
The board still has the ultimate ruling on what it is.
You just have to figure out how to navigate. And
I think the important thing is don't do it by yourself.
Go to a professional, somebody who lives and breathes everything.

Speaker 3 (30:34):
And for the entrepreneurs listening, I mean the solo estheticians,
the startup serum founders, the doctors with vision but no
legal team.

Speaker 4 (30:43):
What's your golden rule?

Speaker 3 (30:44):
I mean, what advice would you give to new medical
or beauty brands trying to grow online ethically and compliantly
from day one?

Speaker 6 (30:53):
Again, stick true to the story.

Speaker 7 (30:55):
You want to educate about the product, and you want
to really stay true to the brand's esos. The biggest
challenge I do see is brands get lost in the trends.
They see a trend, Oh my gosh, this is trending.
I have to jump on it because it's going to
be great. But if it doesn't apply to your brand,
or there's a fine line where it could get picked
up by the wrong thing, just sit it out and

(31:15):
make sure that you just kind of take it slow.
At the end of the day, is you want to
build the trust. You want to make sure that what
you're doing and the claims you're saying are true and
items that you can stand behind, and you don't want
to be questioned. So think of it from different angles.
Think of it as your consumer, think of it as
when people are speaking about the brand, and then think
of it from a professional side. Does it really do

(31:36):
what people are claiming? Just because it worked for you
doesn't mean that it's going to work for everybody. So
you want to make sure that you're being very clear
about the messaging. And remember that everything you say nowadays
it's once you say it, it's out there.

Speaker 6 (31:48):
You can't really take it back.

Speaker 7 (31:50):
And if you did claim it, is it something that's
going to stand true tomorrow or the next day. And
if somebody who doesn't know your brand picks it up
and here's that statement, are they going to see and
feel the same kind of results? And if not, do
you already have enough marketing out there or have you
noted that it can actually protect you and say, hey,
this is what we've seen so far, but it does not.

Speaker 6 (32:10):
Apply to everybody, but go ahead and try it.

Speaker 4 (32:13):
Well, we are officially out of time. Thank you so much.

Speaker 3 (32:16):
I learned, I learned a ton listening to you, and
you are really good at what you do. And I'm
so glad that we had the chance to interview here
today at headquarters.

Speaker 6 (32:24):
Thank you, Thank you so much.

Speaker 3 (32:26):
And for those of you listening, Yes, you can visit
Nina Lacto dot com or you can explore co two
lift dot com where signed strategy and skin Health do
converge and follow her on the gram at Nina B.

Speaker 4 (32:38):
Vargas.

Speaker 3 (32:39):
That was our going deep segment brought to you by
Co two Lift, where beauty meats integrity. You're listening to
a moment of Zen right here on seven to ten Wore,
the voice of New york iHeartRadio.

Speaker 4 (32:48):
We'll be right back after this.

Speaker 6 (32:49):
A moment of Zen is brought to you by Co
two Lift.

Speaker 9 (32:52):
As we age, our skin loses moisture and elasticity, causing
wrinkled skin. You can reverse this aging process with CO
two Lift. CO two Lyft utilized the powerful benefits of
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You will see reduction in wrinkles, increase aluminosity, and improve pigmentation,
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Speaker 3 (33:16):
For more information or towards Co two Lift, ask your
skincare professional or go to Co two lift dot com.

Speaker 4 (33:22):
Welcome back, beautiful Tri State Areas.

Speaker 3 (33:24):
You're listening to a moment of Zen right here on
seven to ten wr the voice of New York iHeartRadio.
I'm your host, Zen Sam's this week on the Better
Brighter Youth segment brought to you by Cispera we're unpacking
something that many of us, while especially those who split
time between the Northeast and the Sunshine State, don't talk
about enough geography's impact on your skin. Joining me is

(33:47):
Board certified dermatologist Doctor Leslie Clark Loosser, a South Florida
native and founder of Precision Skin and Body Institute. She
has a background that includes George Washington University, NYU Medical
School and a specialized dermatopharmacology fellowship. Doctor Clark brings over
two decades of clinical experience.

Speaker 4 (34:08):
She's led more than thirty clinical.

Speaker 3 (34:09):
Trials, launched community driven skin healing initiatives, and as a
deep understanding of how UV exposure shapes aging. Today, we're
chatting sun skin and secrets, how Florida's heat is accelerating aging,
and what you can actually do about it.

Speaker 4 (34:25):
Welcome to the show, Superstar. Hi, how are you? I'm great?
So as staggering.

Speaker 3 (34:31):
Ninety percent of visible skin aging is attributed to sun exposure,
and this is according to the Skin Councer Foundation.

Speaker 4 (34:36):
But sun damage isn't just about wrinkles or spots.

Speaker 3 (34:39):
It can influence everything from collagen loss to pigmentation changes,
Which leads to me to when you treat patients for
age related aesthetics. How does hyperpigmentation fit into the equation.
It's really a part of it. It's part of this
bigger picture that you describe wrinkling, change in skin elasticity,
but hyperpigmentation from most individuals and how the pigment is

(35:03):
changing is lying in the background, and it's something that
you are going to assess and really look at your
options in terms of treating. And I think anything that
we are if there's anything we've learned over time, it's
how you benefit from approaching things like hyper pigmentation or
just photo aging in general.

Speaker 4 (35:24):
From multiple angles and with multiple modalities.

Speaker 8 (35:27):
You're always going to win if you employ different ways
of addressing an issue, and hyper pigmentation is definitely no different.
And looking at your toolbox and what you can use
to really optimize outcomes is going to best surview as
a doctor and then patients obviously will benefit.

Speaker 3 (35:45):
Now, practicing dermatology in a high UV climate like Florida
must bring a unique set of challenges.

Speaker 4 (35:52):
When we look at the studies.

Speaker 3 (35:53):
The study and the Java dermatology reveal that residence and
sun intense geographies have higher rates of.

Speaker 4 (36:01):
Damage as early as age thirty. I mean, how does
being a dermatologist in Florida shape your practice?

Speaker 3 (36:07):
Is geography, like especially sun intensity, shaping your patient population
a specific way.

Speaker 8 (36:13):
Absolutely zen, you know, it doesn't surprise me. I hadn't
heard that statistic, so I really think that's interesting. At
least these residents are getting outside, not that we want
them to have actinic damage, but you know, being in
South Florida, there's a few things that do impact issues
of pigmentation in a practice down here. One of which
is the obvious, is that people are spending time outside

(36:36):
more of the year than they are probably anywhere else
that isn't similar in climate. So they are engaging in
outdoor activities all year round, walking, biking, pickleball.

Speaker 4 (36:47):
Now, you name it. They're doing it outdoors for longer
periods of time.

Speaker 8 (36:51):
So we do see that type of photo damage and
hyper pigmentation related to that. But added to that, South
Florida is a melting pot, you know, not so just
similar than to New York City, but we have ethnicities
that really span the globe here in South Florida, and
so we also take that into account in terms of,

(37:12):
you know, different issues of pigmentation. We see malasma, you know,
more often in different ethnicities than we do in others.
And then those that maybe have more Northern European Western
European skin, that's a lot fairer.

Speaker 4 (37:26):
We see different.

Speaker 8 (37:27):
Issues in those individuals. Maybe less malasma, but more of
this really sun induced photo aging, so different types of
hyper pigmentation. The good news is that your toolbox, whether
it's an energy based device, whether you're using chemical peels
or topical applications, they can really serve most of these

(37:47):
issues or even oral medications in you know, the case
of malasma or other types of hyper pigmentation.

Speaker 4 (37:53):
Yeah, so climate literally dictates protocol.

Speaker 3 (37:55):
It's wild to think that our zip code plays such
a big role in our skin trocheck.

Speaker 10 (38:00):
Yeah.

Speaker 3 (38:01):
Now, when it comes to treating some damage, especially in
aging patients, you often see a cocktail of concerns solar lentigenes, lasma,
post inflammatory pigmentation. I mean, the list goes on and on.
But Sispera is one of the few agents on the
market clinically shown to improve both solar and cnele lentogenes
without causing hypo the hypopigmentation or rebound effects. When when

(38:22):
treating sun related damage, what do you prioritize when choosing
treatments and products, is diagnoses often straightforward or usually managing
malt or overlapping conditions.

Speaker 4 (38:33):
Yeah, you bring up a good point.

Speaker 8 (38:34):
Oftentimes there's multiple issues that are overlapping one another, and
you know, for example, you bring up you know, what
you would use as a topical you know, a product
like Cispera, which is a topical system I mean, which
is in fact a very you know, potent anti accident.
We make our own system. Mean, this is just a
formulated system. I mean, when I talk to my patients about,

(38:56):
you know, what I'm going to choose to use for
them topically, fentimes the first thing they go to is
is it going to be hydroquinone? Because that's what we
kind of often think of when we think of a
skin lightning agent. Well, that comes with its own set
of kind of conversation points, you know, is it safe
to use, is it mutagenic? Is it going to cause
hypopigmentation like you said, or any type of rebound or

(39:19):
undesired hyper pigmentation. The difference with the system mean is
again this is something that we naturally make and it
is affecting pigmentation. Will specifically melanogenesis or pigment production, lots
of different points in its pathway, very different than other topicals.

Speaker 4 (39:39):
So it's remember.

Speaker 8 (39:40):
We're talking about those two different forms of pigment that
eumlan and fiomlan. It's actually shifting and driving more pigment
production towards that lighter melanin. So it's one way in
which it's help. It's helping, it's also blocking, you know,
a pigment production process that all the other.

Speaker 4 (39:57):
Ones do it. So it's doing lots of different things.

Speaker 8 (39:59):
So it's become really, you know, a force to be
reckoned with in terms of how many different issues of
pigmentation I can address with it. We talked about living
here in South Florida. Big thing that I'm passionate about
and doing my practice is use energy based devices. So
lasers not so different than burning yourself, right, but it's

(40:20):
just very controlled so I can induce unintentionally hyper pigmentation.
I don't want to in patients that are prone to
pigment with an energy based device, and specifically individuals who
are sun damage to begin with, those are the ones
that want to come in right for a resurfacing laser.
They're even more likely to hyper pigment as a result

(40:42):
of doing one.

Speaker 4 (40:43):
Of these treatments.

Speaker 8 (40:44):
So we pre treat these patients so system means become
a way for us to set these patients and ourselves
up for success when we do these procedures so that
we don't run into those hiccups like hyper pigmentation, and
then oftentimes we treat them afterwards as well. So it's
kind of a way to skin prep as well.

Speaker 10 (41:01):
I love it.

Speaker 3 (41:02):
And so many patients want a one time, you know,
one treatment fixed, but really they need a tailored approach
based on what's actually driving that pigmentation. Oh yes, Now,
bright even skin tone is often marketed as an aesthetic goal,
but is there more to it than that? And clinical
evidence yeah, clinical evidence suggests that an even skin tone

(41:23):
is perceived as more youthful than wrinkled reduction alone. And
that's according to a study by doctor Fink in Plastic
and Reconstructive Surgery journals. So do all patients benefit from
brightening or tone correction or are are there patient populations
that simply aren't focused on it?

Speaker 8 (41:39):
What that skin brightness is often reflecting is healthier skin.
And you know what is healthier skin? What we know
that you know your barrier function is great. Are I
optimize that? You know you have enough collagen and elastin
your tissue to write for a good dermis and there's
good light reflection, like why are all those things happening?

(42:02):
So what you use on your skin and what you
do in terms of treatments is going to reflect or
result in that skin brightness. And you know, we were
just talking about systemine which has these different mechanisms.

Speaker 4 (42:15):
So we talked about being an anti accident.

Speaker 8 (42:17):
Well we think about vitamin C, right, that's like the
anti accident we think of in terms of skin brightness,
but it's not the only one. There are other you know,
antioxidants that can impact skin brightness. And you know in
a compound like this is fair which has the system
mean but also has something called isobionicamide that is another

(42:40):
vitamin B three version. So we think of niacinamide nickedtinamide
being anti inflammatory and anti acids. This is yet another
and when we you know, I always I love listening
to all of the longevity doctors, and I think most
people listen to Peter Atia and different people who talk
about the different supplementations that are the buzzwords right now,

(43:04):
NAD glutathione, Well, compounds like this have the potential and
they do mechanistically increase intracellular glutathione levels, which we know
is uber important, and they also can play a role
in increasing NAD level. So we are making healthier skin,
which in turn is gonna look brighter.

Speaker 4 (43:25):
I love it. Roundabout way to get there, but yeah.

Speaker 3 (43:28):
Wow, that's such incredible information. And I'll tell you why
because it just made me realize and it was a
question I always had, do I really need a product
like SI Spera If I don't have any dark spots?
Molasma hyperflamentation will and can I just use it daily
to brighten my appearance in general? So I love that

(43:50):
you just reanchored a whole new demographic of Hey, you
could just have the better brighter you version. You don't
have to have all these issues and still use the
product with no side effects, which I love the no
side effects and it's interesting. Honestly, I think a lot
of people underestimate how transformative, transformative even tone can be,
especially when when they've tried everything else. Right now, lastly,

(44:12):
let's talk melasma the ultimate skin mystery.

Speaker 4 (44:15):
Research research shows.

Speaker 3 (44:17):
It's more prevalent than hot climates exasperated by heat and
visible light as much as you know UV and it's
notoriously stubborn.

Speaker 4 (44:26):
Why why is malasma.

Speaker 3 (44:28):
So difficult to treat, especially when you look at places
like Florida and South Florida again geography making it more persistent.

Speaker 4 (44:34):
Talk to me.

Speaker 8 (44:35):
It is a chronic and relapsing condition and the reason
for that we don't entirely know, but we do know
there's different components that play a role in you know,
its presence if you will. Hormone fluctuations are the one
I think most of us are most familiar with, you know,
during pregnancy, post pregnancy, perimenopause, menopause, you know, so what's

(45:00):
happening during those times of these hormonal shifts. But also
sun We know sun is a huge component of malasma,
but then or factor in terms of aggravating malasma bringing
it out. But then you have individuals who live in
a climate like Alaska, never seeing sunlight, yet their malasma

(45:24):
is triggered by lifestyle. And so what would that lifestyle
look like? Well, we under now understand that things like
hot yoga or you know, saunas which cause vasodilation, that
that vasodilation can actually be playing a role in aggravating
those individuals malasma. So it is multifactorial. It's hard to

(45:46):
keep it away. And so one approach, or one thing
that I share with my patients in our approach to
treating their malasma is you don't want to break the
bank if you know that this is something that can
come back when you are having, you know, an unintended
five minute conversation with a friend outside of Starbucks and

(46:07):
you didn't have appropriate sunscreen or some protection, and now
all that hard work and money you just spent to
treat your malasmus out the window because this stupid.

Speaker 4 (46:15):
Stuff comes right back.

Speaker 8 (46:16):
Try to find what's going to work for you that's
not going to break the bank.

Speaker 4 (46:21):
And I say that because we have access to.

Speaker 8 (46:24):
These great lasers, and I love my lasers, but they
are going to cost more in terms of your treatment
investment often than the topicals will right doing these creams
or even the oral medications that we utilize now, So
in my practice it's usually going to be a combination
of the three. But trying to make it so it
doesn't feel like a financial burden for the patient.

Speaker 4 (46:46):
Well, this is great information.

Speaker 3 (46:48):
You're helping a lot of people stay educated and make
the right choices in the dermatology office, and I love that.

Speaker 4 (46:53):
And Malassima is really the.

Speaker 3 (46:54):
Diva of pigment disorders, hard to predict, harder to treat.
So this adds a lot a lot of clarity to
why even diligent patients struggle with it.

Speaker 4 (47:04):
Thank you for that insight.

Speaker 3 (47:05):
Well, we are officially at the end of our date,
my friend, I can't even I can't thank you enough
for coming on and being our expert on the microphone
today and really educating us and helping us make those clear,
brighter choices for the summertime when it comes to our skincare.

Speaker 4 (47:19):
Well, this has been so much fun. Thank you for
having me.

Speaker 3 (47:22):
That was the Better Brighter You segment brought to you
by Sispera, and that was the.

Speaker 4 (47:26):
Amazing doctor Leslie Clark Losser.

Speaker 3 (47:28):
Definitely check her out at Precision Skin Institute dot com
and follow her on the gram at Clarkloser and you
can also check them out at Precision Skin Institute. You're
listening to a moment of zen right here on seven
ten WR the voice of your iHeartRadio.

Speaker 4 (47:43):
We'll be right back After this, a moment.

Speaker 2 (47:45):
Of zen is brought to you by Cispera. If skin
discolouration is making it hard to find your zen, SISPA
can help stubborn pigmentation, dark spots, and uneven skin tone
concerns go beyond the surface, affecting both confidence and self expression.
In a sea of skincare choices, Sisperis stands apart, backed
by science and trusted by dermatologists worldwide. Cispera is powered

(48:07):
by the advanced systemine isobonic amid complex, delivering clinically proven
results and effectively targeting mile to persistent discoloration while restoring
the skin's natural glow. Unlike harsh treatments, CISPA is formulated
for all skin types, including sensitive areas, ensuring visible improvements
without irritation. Whether pigmentation is a new concern or a

(48:29):
long standing struggle, Cispera works in harmony with the skin
to bring balance, clarity, and renewed confidence. Cispera is science
driven skincare for confidence that shines. Find your skin zen
and restore your glow with Cispera today by heading to
cispera dot com.

Speaker 11 (48:46):
Welcome back to another episode of Polish beaut podcast.

Speaker 10 (48:49):
We're going to talk everything chotherapy.

Speaker 11 (48:52):
We're going to learn what it is, we're going to
talk about the benefits.

Speaker 10 (48:55):
So what is cryotherapy?

Speaker 11 (48:57):
Essentiallyotherapy means therapy, that's it. You can either do localized
meaning that you just do a foot or your arm,
or you can do a whole body which is stepping
into a chamber where your entire body.

Speaker 10 (49:16):
Is subjected to extreme cold weather. But where diet you
originate from.

Speaker 11 (49:21):
Actually ancient times they've been using this as a form
of healing. But in nineteen seventy in Japan it was
utilized to treat rhemotheric arthritis. So from there it has
expanded into a current state which is both for pro athletes,
for skin rejuvenation, wellness centers, pain centers is everywhere is

(49:46):
being utilized.

Speaker 4 (49:47):
In most sectors in our society.

Speaker 10 (49:51):
What are the benefits of crowd therapy?

Speaker 12 (49:54):
Reduce inflammation and paint your blood vessels physical strict, which
means that they tightening up and that tightening up helps
with any inflammation as in your system.

Speaker 11 (50:06):
Also your body releases endorphins. Endorphins as you know as
a happy hormone, but in this case it actually helps
relief pain. The second thing is that it spits up
muscle recovery. We all know, at least if you don't know, athletes,
whether they're pro or amateure, they utilize cryotherapy a lot

(50:27):
with recovery because you can just step into this treatment
wellness and it helps with the injury of muscles, whether
it's from hard training or injuries. The third benefit is
elevates your mood. As I mentioned, your body releases search
of endorphins when you step into this cryotherapy chamber or

(50:48):
particular area, and all that endorphins is happy hormones, so
your mood is instantly elevated when you do a cryotherapy.

Speaker 10 (50:56):
Another benefit it improves your sleep quality, so your.

Speaker 13 (51:00):
Skin glows, and the reason is because there's this boost
of collagen.

Speaker 10 (51:05):
And tightening of your skin.

Speaker 11 (51:07):
There are some risks with anything that's good, including cryotherapy.

Speaker 10 (51:12):
Number one cardiovasculates.

Speaker 11 (51:14):
You have heart condition, it may be a great idea
to consult your physician before utilizing or undergoing cryo therapy.

Speaker 4 (51:24):
If you're pregnant, I would definitely say do not.

Speaker 10 (51:29):
Go through cryotherapy.

Speaker 13 (51:31):
Talk to you of obstetrician to guide you through this process.
If you have other medical elements that you're unsure of
do not go through cryotherapy.

Speaker 4 (51:41):
The general recommendation I wish I tell my patients is
you should do cryotherapy, but two to three times a week.

Speaker 13 (51:47):
If you're a super athlete or pro athlete, you want
to do it every day, and you have the wit
and the stand and the clearance and your physician, go
right ahead.

Speaker 10 (51:55):
But the purpose of this podcast.

Speaker 13 (51:56):
If your new bie, I would say two to three
times a week is something that I generally recommend. Step
in into cole might just be the next power move
you need in your life.

Speaker 3 (52:06):
A moment of Zen is brought to you by the
Polish Beauty Podcast with Doctor Daisy aem Hey. Ambitious women
ready to shine on the inside and out. Tune into
the Polish Beauty Podcast where we talk about business, beauty,
brains and body all in one spot. Meet doctor DAISYIIM
Tripleboard certified cosmetic surgeon, proaging advocate, fitness enthusiast, and your

(52:28):
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Speaker 4 (52:32):
The Polish Beauty Podcast is your dose of ambition meets empowerment.

Speaker 3 (52:36):
For more information at the Polished Beauty podcast dot com.
Well that's a rap, My dear friends, remember to join
me right here on seven ten wor the Voice of
New York every Saturday night from nine to ten pm,
or you could head to seven ten WR dot iHeart
dot com forward slash a Moment of Zen. Also, remember
that we're live on Traverse TV Sundays at one pm Eastern.

(52:58):
You can download their free Traverse TV app directly on
your phone.

Speaker 4 (53:03):
It's absolutely free to you. YouTube.

Speaker 3 (53:06):
Sundays at two pm we upload our full episode, and
of course all of our episodes on a Moment of
Zen are available on your home TV and Kathy Ireland
worldwide streaming platform. You could head directly to mox dot
youorhometv dot com. Thank you for listening to us. It's
been an absolute pleasure being your host. Thanks again to
all of our sponsors that continue to make the show possible.

(53:26):
And remember that happiness is the only thing that multiplies
when you share it.

Speaker 4 (53:30):
We'll be back next week.

Speaker 1 (53:31):
The proceeding was a paid podcast. iHeartRadio's hosting of this
podcast constitutes neither an endorsement of the products offered or
the ideas expressed.