Anheuser-Busch Won Creative Marketer Of The Year Award

Anheuser-Busch won the creative marketer of the year award at the "Oscars of the advertising industry" despite losing record numbers of sales due to their partnership with Dylan Mulvaney.

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Episode Transcript

Speaker 1 (00:00):
We need transition music. We can't. We can't just go
on to anything from that. Do we have you know,
cue it up? Michael, oh classic, I haven't done this
one on?

Speaker 2 (00:12):
Oh this is really the grandfather of transition music, is it?

Speaker 1 (00:20):
And it erased what we were talking about. We can
move on to other fans. No no, no, no no
no no no no.

Speaker 2 (00:26):
No, that's my favorite part. Yeah, that's nice. That's fantastic.
All right, turn it off, turn it off.

Speaker 1 (00:37):
Oh my god.

Speaker 2 (00:40):
A great day for Anheuser Busch. They just won the
huge the Important Creative Marketer of the Year.

Speaker 3 (00:48):
What the on lo?

Speaker 1 (00:51):
They did need?

Speaker 2 (00:52):
Advertising industries biggest annual event, popularly dubbed the Oscars for
Advertising Anheiser Bush Creative Marketer of the Year.

Speaker 1 (01:02):
Is that a joke? Congratulations an irony award for the
worst advertising campaign in the history of capitalism, which it
actually might be. That might not be lost.

Speaker 2 (01:13):
Them twenty seven billion dollars.

Speaker 1 (01:16):
The headline yesterday bud Light sales take steepest hit yet
since Dylan mulvaney fiasco. You thought that they had dropped
a lot week by week by week, it suffered its
worst weekly sales drop since the whole thing started. For
the week. For the weekending June tenth, bud Light sales
drop by twenty six point eight percent according to the

(01:37):
last data. That's after twenty four percent, twenty five percent,
twenty three percent all the previous weeks. They keep dropping
by like a quarter or more per week.

Speaker 2 (01:49):
One of the hazards of this job is sometimes we
forget that not everybody's as into this as we are,
and not aware of this stuff as quickly as we are,
and y'all are, and so yeah, people are still finding
out about this. The acceptance speech was steeped in the
humble apologies. I'll have that for you after break.

Speaker 1 (02:09):
Oh my god.

Speaker 2 (02:10):
So Anheuser Busch wins this gigantic marketing award Creative Marketer
of the Year.

Speaker 1 (02:16):
How is that even possible? Obviously not around the Dylan
mulvaney campaign. It was a different campaign, and I wonder whether.

Speaker 2 (02:23):
The voting happened before that occurred. But it's a global award.
They lost twenty seven billion dollars so far through their
horrible marketing.

Speaker 1 (02:32):
I think it is literally the most disastrous marketing campaign
in the history of advertising.

Speaker 2 (02:37):
I think it is. Yeah, and he got no award.
So the head guy got up and he said, uh
er uh. In times like this, when things get divisive
and controversial so easily, I think it's an important wake
up called all of us marketers, first of all, to
be very humbled. We should really be reminding ourselves of
what we should do best every day, which is to

(02:59):
really understand Dan Dark consumers.

Speaker 1 (03:02):
Wow.

Speaker 3 (03:04):
Yeah, Union, Maybe not hire people who have like a
crazy agenda and and don't know anything about it consumers.

Speaker 2 (03:15):
Try not to do that, folks, take it from me.

Speaker 1 (03:18):
You could have picked ten of your customers at random
and asked them about this idea, and ten for ten
of them would have said are you crazy? And you
didn't do that? Yeah, yeah, and man, they lost customers
that will never come back. I guarantee you people that
have been drinking bud Life bud Light since they were

(03:40):
fifteen years old will never drink one again because of
your stupid, stupid advertising campaign.

Speaker 2 (03:46):
Yep, but congratulations on that shiny piece of plastic sitting
on your shelf there that looks great there, Oh, right
next to the picture of the Clydesdales.

Speaker 1 (03:55):
I can't believe they dropped another twenty seven percent or whatever.
In a week. You wouldn't think that, you wouldn't think
that even be possible