All Episodes

February 27, 2024 17 mins
Founder Dedra Simmons has a long history with crack cakes -- she grew up eating them! Remembering how delicious they were and how they made her feel, she decided to start baking her own right out of her kitchen.

Now in 2024, Pookie Crack Cakes sell extremely fast, and are made fresh daily. You know what they say - "one bite and you're addicted!" Visit Dedra and the Pookie Crack Cakes team at 105 E. 47th Street in the Bronzeville area, and find more information here.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Putting the spotlight on chicago Lands growingblack businesses. iHeartMedia Chicago presents the Brilliantly
Black Podcast. Here's our host,Jasmine Bennett. Hello everyone, and welcome
back today. I am here withDdra Simmons of Pooky crack Cakes and yes
they are like crack. How youdoing today, I'm doing amazing. I'm
so happy you're here. Thank youfor coming on the Brinley Black Podcast.

(00:23):
So first we have to get backinto a little bit of the history behind
poogy crack cakes. So tell methe story of like where it came from,
how what inspired it? So?Okay, so my great grandmother when
I was a kid, she usedto make crack cakes all the time.
So she used to make the crackcakes when I you know, want coming
up. And a crack cake isnothing but a bunt cake that when the

(00:46):
cracks form at the top of thecakes, you pull holes in the cake
and you pour your buttered wine,rum sauce or whatever kind of OUI guy
sauce that you want to put init. You let it seep all into
the cracks and into the whole,and henceforth the crack cake is created.
Right, and so now We're gonnafast forward it to when I started selling

(01:07):
cakes. So I had started intwenty fourteen. I was selling cakes out
of my home and people used tomake the joke all the time. They
were like, you have a pookycrack line out outside of your house because
you know, we lived on aresidential neighborhood. You know, we were
in a residential neighborhood. People wouldbe coming up on the weekends picking up

(01:30):
their cakes and they would block offtraffic. Wow, Like people would be
honking their horns, like, what'sgoing on? Why is the you know,
why is the traffic stopped up?You know, this is on a
residential old street. And so peoplethat's where like that word play came into
play, Like and then pooky beforeany movie or anything came out, Pooky

(01:53):
has always been a term of endearment. Yeah. So it's just a cute
nickname that you give your loved one. It's nothing to be associated with anything
negative. It's just a cute nicknamethat you would give somebody that you care
about. You know, it couldbe a family member, it could be
your significant other, it could beyour pet, it could be whoever.

(02:15):
But and then that's how I puttogether Pooky and then the crack cakes.
So that's it's just you know,now that I have your attention, I
know that it was an attention grabbingname. Oh it's like, now that
I have your attention, come andget some of this delicious cake. And
yeah, apparently it's very delicious.Because you said you started selling them out
of your house in twenty fourteen,so let's fast forward. This is ten

(02:36):
years twenty twenty four so congratulations onthat. Thank you someone to take me
through like that process from your hometo now you're selling them outside. So
we started. I had gotten tothe point where I was selling them.
The volume had increased so much forme at home, where I was burning
out stove after stove. Our stoveturnaround was like six months, so every

(03:01):
six months we were getting a newstove delivered to our home. And then
finally my husband said, okay,enough is enough, like we got to
get you out of this house.And I fought it tooth and nail because
of course, you know, justcomfortable with doing it. I had been
doing it for so long. Andhe said, you know, I see

(03:22):
something so much bigger for you.You know, let's not just keep it
here. I think this is likestunting your growth. I want to see
you grow. I want to seethis grow into something beautiful. And I,
you know, let's let's look foryou a brick and mortar. And
then we looked and he said,well, if there's any neighborhood that you
would want to work in, oryou know, if you would want to

(03:45):
have your bakery in, what wouldthat neighborhood be. I said, if
we can't do it in Bronzeville,and I don't want to do it.
And so we found a place inBronzeville and the rest is history. You
know. We opened up last yearin July of twenty twenty three, and
we've been sold out every single daysince. The lines have been up the

(04:08):
street, up the block. Youknow, people have tag us, people
have took pictures like what are theyselling in there? Why is the line
white way up the street? Soyeah, so that's how we beat That's
how we got to Bronzeville because myhusband forced me to get out of that
house. That's amazing. I loveto see the growth. That's what it's

(04:30):
all about at the end of theday. So what would you say is
the mission of Pooky crack cakes.Oh my god. It just to bring
back the homemade goodness that your greatgrandmother, that your aunt, your great
aunt, or you know, likeon the holidays we used to go we
would go over to our relative's house, and even though the food was delicious,

(04:53):
everybody looked forward to the desserts.Oh yeah, they looked forward to
that pound cake, that cake thatthey didn't get every day, that they
only got around the holidays, ifthey only got around special occasions, right,
birthdays and celebrations. So I justwanted to bring back delicious homemade cakes,

(05:14):
you know, something that you canbe proud of. I am not
a commercial bakery. We make ourcakes and very small batches. We make
roughly five hundred plus cakes a day, and so we make them fresh and
so everything is baked the night before. And we just want to bring the
quality back into the product. Andthat's why we make in small batches.

(05:39):
Yeah, and you know, Ijust want to bring that goodness back.
Well, I can say that youhave because I've had it. Hear it,
I heard, and I can seewhy you're sold out every day.
I see it. I thank you. So when you first opened the brick
and mortar, what were some ofthe challenges you faced, if any,
and how did you overcome them.Well, the number one biggest challenge was

(06:00):
the name. You know, peoplejust automatically, instead of just doing the
research, instead of just seeing whatwe were about, what kind of people
we were, our background, andwhat we promote, they just saw Pooky
and then they just saw crack cakes. So they associated the word Pooky with
the city, with the movie NuJack City and the character Pooky that was

(06:26):
in that, you know, whowas of course addicted to crack cocaine,
not knowing that there is an actualsuch thing as a crack cake, that
this is a Southern staple. InTexas, they call it a Texas crack
cake. My great grandmother was fromClayton, Louisiana, So I was so
used to crack cakes. I meanI've literally been eating them. I have

(06:47):
been eating them since I was akid, and so I thought everybody knew
what a crack cake was. Ihad no idea that a lot of people
just did not know, you know, what they were. And so,
you know, we've took in thetime to just educate people on what that
is, what it's associated with,and also the word pooky we're like,

(07:08):
you know, Pooky was around waybefore New Jack City came out, Like
you know, our loved ones andfamily members and everybody has been called Pooky
for forever, you know. Andso it had nothing to do with any
kind of drug use or drug promotionor anything like that. And I think
we have changed the narrative around sincewe've been there because people were not educated.

(07:32):
They just did not know. Yeah, and so we take the time
we explain. We have the signageup and our bakery when you come into
our bakery, we have the signageup explaining what Pooky is and what it
means and what a crack cake is. So so yeah, So that was
like our biggest challenge. Other thanthat, the neighborhood, the people,

(07:55):
they just really embraced us. Bronzevillehas showed us so much love in that
neighborhood. I couldn't be more blessedto be in that area. That's amazing.
I'm glad to hear that. Andsince you started, you know,
in your kitchen making these crack cakes, I know there are tons of people
that you know are in their kitchenand maybe thinking of opening their own business.

(08:18):
What kind of advice would you havefor them, Like, what should
they do first? I would say, write out your vision and make it
plain. Make it plain to yourself, make it plain to God. Let
him know what you are going todo. Ask him to guide you in
the right direction. Because everything wedid, we talked about it, we
prayed about it, and we didnot move until we got that okay and

(08:41):
that sign from God that it wasokay to move. Yeah, and everything
has been so successful because of it. And step out on faith. I
don't care what nobody. So manypeople told us that you're not marketable.
That's that's no the word the namePooky crack Cake, who's gonna, Who's

(09:03):
gonna? That's not a marketable name. You need to change the name.
So many people told us that youneed to change the name, you need
to change it to something else.And we were like, well why,
and no one could explain why.So stay true to yourself, stay true
to your mission. Know that yourheart is in the right place. We

(09:24):
knew that our heart was in theright place, and so we press forward
with it and it has become sucha positive thing. People come to us
all the time, they say,man, you guys inspire us. You
have inspired me to step up mybusiness to go to finally get out there
and do what I want to doto pursue my passion. And so I'm

(09:46):
telling anybody, don't let anybody tellyou that what you can and cannot do.
You can do anything that you putyour mind to as long as your
heart, your intentions, and everythingis in the right place. You can
see that again, because I wasthinking while you said that, like,
you really can't listen to people becausethey will try to tell you like your
dream is too big or your ambitionsare just too far fetched, and it's

(10:09):
like, no, no, Igot this. I believe that. Yeah,
you have to believe in yourself andjust do what you have to do
to succeed. You know, youhave your vision, your dream is placing
your heart for a reason. I'ma firm believer in that. Yes,
So thank you for saying that.Thank you. So now let's get to
work life balance. I always askthese entrepreneurs, how do you guys manage
that? Because I know it's differentfor everyone. So we literally only have

(10:33):
a day and a half off.So okay, it's just for instance,
like this past weekend, so meand my husband we work together like we're
together every single day, so wework together. So he does his part.
He does the marketing, He doesall the marketing for Pooky crack Cakes.
He does all the store runs.Him and my brother, they do

(10:56):
all the store runs for Pooky CrackCake. I am in the kitchen and
I'm running the kitchen. I'm organizingeverything. I'm making sure the kitchen is
ran correctly and that part of thebusiness, right. Yeah, And so
on our one and a half dayoff, we just make sure we do
something that is for ourselves. Andsince yesterday we went to the spa,

(11:18):
we went and got water massages,we went out to dinner. You know,
we just spent some quality time togetherthat didn't have anything to do with
the business. And so it's veryimportant to keep that personal connection between you
and your spouse. Like if youguys work together especially and people think,

(11:41):
well, you guys see each otherevery day, but no, it's all
business like. Even though we're togetherevery day, it's predominantly business. We
don't have those intimate moments where we'rejust it's just me and him and we're
doing things that we enjoy outside ofour business. So whatever time that you

(12:01):
have left or whatever time that youhave, take that moment and those times
to get back reconnected with each other. Great advice. Almost everyone that I
have access said, like take whatevertime you can for like some self care,
like do something for you. Yeah, outside of the business, because
it will take over and then you'llend up burnt out. You can't pour

(12:24):
it from empty cup. So that'sright. Mm hm. And I wanted
to ask you, so you sayyou were embraced by their neighborhood and everybody
loves it. You're sold out everyday, which y'all love for you.
But what is something that you lovethe most about Pooky Crack Cakes. Man.
I love the people that we see. We see people from all walks
of life, all nationalities come intoour store. They're from all over,

(12:48):
not just from Chicago. We havepeople that have flown in from out of
the country, from Dubai. We'vehad people have flown in from Ghana.
That's like we saw you on totalk. You know, man. The
people that embrace us like you know, we have people that contact us from
Atlanta, like you need to openup a Pooky Crack Cakes in Atlanta.

(13:11):
We love you guys down here inAtlanta. And people who work at the
airports, they're like, man,you know TSA is trying to take y'all
cakes through TSA because you know,so we hear so many different stories and
so many different people come in andjust like like people are waiting on like

(13:31):
a celebrity to walk in their storeright to like, like our customers are
our celebrities. We treat them likethey are our celebrities. So we as
far as we concern, we seecelebrities every day all day because those are
the people who support us the most. Like they come in, they tell
us our stories, they tell ushow delicious our cakes are. They give

(13:54):
us suggestions, they tell us howto run our business. Look if you
all kind of stuff going on comein. So I think it's it's the
people. You have so many differentmixes of personalities that you see every day,
and I think it keeps us onour toes, you know, it

(14:15):
keeps us thinking, It keeps thewheels turning. And we've had some great
ideas walk through that door. We'vehad some people that have made us restructure
the way that we do things becauseof some of their suggestions. So we
appreciate that. Yeah, and that'samazing that you're open to that. Well
love that. So now for myfinal and favorite question, Britantly black deedro

(14:35):
what does that mean to you?Oh, my god. First of all,
to even be considered, I meangrowing up as a black woman.
I come from the West Side ofChicago. I grew up in k Town.
Like I am from the West Side, I grew up in k Town.
I went to Marshall High School,and you know, all my life

(14:56):
and just due to the circumstance andthe that we grew up in right like
I grew up in you know,I've been told in certain points in my
life, this is all that youcould be, this is what you're limited
to. And so to be justyou know, a brilliantly black woman in

(15:18):
America, in the world period,it's an amazing it's an amazing accomplishment.
Yeah, and it is something thatI definitely I don't take it for granted
and I don't take lightly. AndI am appreciative of every accolade that is
coming my way, you know,So, man, I appreciate it,

(15:39):
I love it, and I appreciateyou for having me. I really do.
Absolutely, and lastly, definitely weneed the social medias you were talking
about the tiktoks. We need everythingabout Pooky crack Cakes and how to contact,
where to go, all that goodstuff. So you guys can email
us at Pooky Crackcakes at gmail dotcom. We are everywhere. We are

(16:00):
on TikTok, we are on Instagram, we are on Facebook. Facebook is
probably the most quickest way to reachus because we get DMS all day,
like we're getting inbox messages all day, and we're not one of those pages
that we don't interact with our customers, like my husband is literally interacting with
customers all day, answering questions,answering emails, answering you know. So

(16:26):
we're very interactive and you know,any way that we can accommodate, we
try to. And yeah, sowe can be reached pretty much through any
one of those platforms, but Facebookis like the place to go and ig
and please follow us, yes,please make sure you follow us and keep
us Pooky crack Cakes And we're locatedat one oh five East forty seventh Street

(16:52):
in the Bronzeville neighborhood. Okay,amazing thez thank you so much for joining
me today on the Black Podcasts,And I'm so happy for you and all
your success, wishing you continue success. Thank you so much. I appreciate
you guys for having me. Thankyou so much anytime, Thanks for listening
to The Brilliantly Black Podcast. Producedby Jasmine Bennett and Ryan Lee. Executive

(17:15):
produced by Eco Robinson and Derek Brown. If you're a Black business and would
like to be featured, register yourbusiness or service now at rock ninety five
to five dot com slash brilliant.The Brilliantly Black Podcast is a production of iHeartMedia's Chicago
Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.