June 17, 2024 • 15 mins
Chrishon Lampley, founder and CEO of Love Cork Screw, stops by the 75th episode of the Brilliantly Black podcast!
Love Cork Screw was born out of this desire to not only provide an enjoyable wine experience, but also to support underrepresented communities and promote sustainable practices. From its very beginning, Love Cork Screw has been a brand that is dedicated to making a positive impact on the world and fostering a welcoming and inclusive community for all.
“Love Cork Screw is more than just wine. It’s a whole mood.” - Chrishon Lampley
For more information and to find a bottle of LCS near you, click here!
Love Cork Screw was born out of this desire to not only provide an enjoyable wine experience, but also to support underrepresented communities and promote sustainable practices. From its very beginning, Love Cork Screw has been a brand that is dedicated to making a positive impact on the world and fostering a welcoming and inclusive community for all.
“Love Cork Screw is more than just wine. It’s a whole mood.” - Chrishon Lampley
For more information and to find a bottle of LCS near you, click here!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Putting the spotlight on chicago Lands growingblack businesses. iHeartMedia Chicago presents the Brilliantly
Black Podcast. Here's our host,Jasmine Bennett. Hello everyone, welcome back
today. I'm here with Krishan ofLove cork Screw. How are you today?
I'm awesome? How are you today? I'm fabulous? Thank you for
coming in. And we just haveto dive right into Love Corkscrew and what
(00:24):
exactly is it for one, andthen tell me a little bit about the
inspiration behind it. Gosh, LoveCorkscrew is I always say it's a mood,
right, So I started Love Corkscrew. I can't believe it's been eleven
years now. But we are awine brand, so I'm classified in the
industry as a negosient. What theheck is a negosient? That is a
wine maker. I've been doing thisfor a long time. Over three million
(00:46):
bottles sold. Wow, And Iwas the first African American woman to ever
go national with a wine brand inthe entire Midwest. So Congratulationships stores everywhere,
you name it, Whole Foods,Myers, Marion was, Jewel,
Osco, Bennis, you name it, We're all over. That's amazing.
Thank you. Wow. Okay,So where where did the inspiration come from
(01:07):
to make a wine brand? Itreally came from people. I always loved
people. I have a background insales and marketing for over twenty five years,
so I always used to to beon the avenue I worked in high
end retail, and I would seepeople doing these big deals or having these
great discussions over a glass of wine. Right, So I knew it was
something special. And I was onethat when I was in college, I
(01:32):
didn't do what everyone else did withthe Apple martinis and the cosmos. I
was always into tasting something different andnew and an experience. So it was
the lack of seeing us in thisindustry that really really wanted me made me
want to like really dive in.So worked in distribution to owned a bar
as well here in Chicago, andI said, you know, I want
(01:55):
to make this bigger and greater,and I wanted to do everything that everyone
told me I couldn't do. Andthat started wine brand and that's what I
did. Wow. So when youwere first starting with the idea of the
wine brand, how did you goabout, like what were the first steps
you had to do? It wasthere were so many right, because it's
so many moving parts. But Iwill say when I developed the brand,
it was really wanting to touch onto the wine novice, right. The
(02:17):
wine nof its is someone who enjoyswine but gets confused when they walk down
the wine awl. And I knewfrom working in distribution and owning a bar
that people buy wine number one offthe label number two, the price number
three, the taste. People willgo back for one in two and really
just manage their expectations of what wineis supposed to taste like because it's so
(02:39):
confusing and intimidating. So I knewthere was again a lack of us so
I said, okay, got it. I want to make wine fun.
So first I developed the concept andthat was love cork, screw, something
edgy, fun, as well asthese great double entendres of names like head
(02:59):
over heels, good times, goodfriends, We're moving on up. People
may not remember something as a Cabernet, soon blanc or reasoning, but they'll
remember head over heels. They rememberwe're moving on up from the Jeffersons.
Right. So that's the short.Obviously, there's a lot more in compliance
and things that we had to getdone. But that it was just knowing
(03:20):
what was lacking in this industry,right, and for someone that was maybe
thinking of starting their own wine brand, like, what are some of the
first things they should do? Workfor someone like me, get into the
industry for real. Yes, wemake it look sexy. Yes you see
pictures of us drinking wine or withcelebrities and all this fun stuff, But
(03:42):
it's not what you think it is. It's not I have to travel NonStop,
I have to work non stop.There's so many moving parts, and
it's not as lucrative as people thinkit is. So it's really about enjoying
what you're doing. And I challengepeople to really get into the industry.
Understand why not just I like drinkingwine, so I'm gonna start my own
(04:05):
wine brand. Yeah, good luckwith that. I really want you to
study it, take the WSCT courses. Some people go as far as become
a song before they even know whatit really looks like. So there's so
much Really get to know the industryand work for brands like myself, even
interning or asking us questions. Beforeyou really go that deep, you're gonna
(04:28):
lose a lot of money. Yeah, Yeah, I've talked to a few
business owners on this podcast and they'vesaid the same thing. And you can
be afraid to reach out to someonethat is doing the same thing that you're
doing and they've been doing it fora while. It's not always about the
competition, because Chicago has that sobad, it's so ridiculous. Look,
yeah, this is one hundred andthirty billion dollar industry. There's enough room
(04:49):
for everyone. However, the spaceis so tiny right now for bipop it's
not even funny. And let mebreak it down just a little bit.
There's less than one percent of us, so less than one percent that are
African American women, negotients, vineyardowners or winery owners. That's sixty out
(05:09):
of one hundred and eleven thousand inthe world that do this. So we're
fighting non stop within this space.However, there's other avenues. There's other
moving parts to getting into this industry. Where it's the law side, whether
it's the distribution side, well,it's the marketing side. There's so many
other avenues to lift us all Upah, because I think people don't really they
(05:32):
get really confused with celebrity owned wines. They get really confused with how this
works. But I really want peopleto research, get to know us as
African American people in this industry,and really get to know what you're getting
into. Yes, that's great advicebecause research that's usually the number one thing
that you have to do exactly,exactly seriously. And when it comes to
(05:57):
the team behind Love Quarks, howdid you go about finding that good team
behind you? Let me say Iwill go off of energy for this one
because the people that are around me, that have worked for me for over
six years now and more, theyfound me. They saw Love Corkscrew.
They saw the bottles, whether itbe PR professionals, creative directors, key
(06:20):
accounts, managers, ambassadors, allthe people that I hire, they gravitated
towards Love Corkscrew and they haven't letme go. I remember years ago I
was trying to fire some people likeNope, we're not going anywhere. Nope,
not leaving you, Kashan. Sothe energy of Love Corkscrew is more
than anything. But the advice thatI give to entrepreneurs is really focus on
(06:42):
what you're not good at and youcan't do. I'm don't think of it
as what I don't want to do, because you have to do at least
six seven jobs as an entrepreneur tobe successful. But the things that you're
not that good at. Really writethat down and say, Okay, got
it, this is what I neednow, what I want, what I
need, and you'll figure out sometimesthat the people around you will be a
(07:08):
fantastic within that need. Right inthat industry. There's friends that you may
have that you have no idea reallywhat they do for their nine to five.
But if you really delve into thatand say, okay, these are
the parts that I'm missing, you'llbe surprised who's around you that can feel
that space. Yeah, exactly.The resources are there. They're there.
So I need entrepreneurs, business owners, I need everyone to realize that the
(07:31):
resources are there. So you haveto use them. You have to do
your research and you have to collaborate. You have to also when you get
to a certain point mentor like youcan you tell me a little bit more
about your menstorship? Gosh, youknow what? It keeps me going with
the hustle and bustle of this industry. I'm non stop on a plane.
I leave five am tomorrow morning foranother stop. So I'm traveling at least
(07:54):
two thirds of the year. Sowhen it comes to mentoring, it's my
space to just release, relax,energize and help the next person. They'll
be mentor sessions where I'm the onecrying, right, because it's almost like
that therapeutic feeling of Okay, I'mgoing to tell you everything that I did
wrong. I'm going to tell youthings that I did right. But I'm
(08:18):
also not going to lie to you, and I'm not going to give you
information that surface. I'm going todelve into it. If I feel this
makes no sense for you, I'mgoing to say I think you need to
think about that because you're about tolose a lot of money. I tell
people it costs six figures to getinto this industry. So rethink that.
If you're telling me you have onehundred followers, rethink this because it's about
(08:41):
a CpG, a customer product good. You really a consumer product good?
You really have to think about it. So I love mentoring because it again
helps me help the next person,the next generation, and that to me
is key, and that's lifting otherpeople because you'll be amazed what great energy
comes to you when you help thenext person. Oh you can say that
again, Yes, not only isthat just good karma? But it's a
(09:05):
blessing to be able to pass thatalong to the next generation. It is,
it is. It has warmed myheart. It's felt so good.
And when they come back to meand say that that they're either rethinking things
or now they know how to succeedand get to the next level, it
warms my heart watching them grow.That's a beautiful thing. And what would
you say? This is you knowsomething that a lot of entrepreneurs say they
(09:28):
struggle with. They say it's anongoing thing. But the work life balance,
right, I've heard a few laughsabout that too. So how do
you go about that? Krishan,So I'm the controversial answer. I'll say,
there's no such thing. When you'rean entrepreneur, you're in. You're
in there. You're crazy. Tobe successful in whatever that looks like,
(09:50):
you have to be all in.I am lucky to have a husband that
is there for me. I'm luckyto have friends that get at family that
understand. I'm lucky to have thesupport around me. But I am love
corkscrew. At the end of theday, I know people will say they'll
take time and meditate and turn thephone off and turn the laptop off.
(10:11):
I'd be lying if I tell youI did that. If there's an opportunity
that comes, I need to respond. And one of the things about me
is people always give me kudos onthe fact that I'm the first to respond
to something. I'm the first tosubmit the paperwork, I'm the first to
give them a photo that they need, I'm the first to fill out a
form. And that, being againa minority in this industry and such a
(10:35):
tiny percentage, you gotta be quickbecause someone's going to take your spot absolutely,
period, So move period. Soyeah, no, there's no My
life is love Corkscrew. But Imean, you're you're doing an amazing thing.
You're mentoring others, You're putting outa great product. I can't wait
to try it. I can't waitfor you to try it either. Yes,
okay, So another thing, whenyou first started just with that idea
(11:00):
right of the wine brand, didyou have any self doubt or like doubt
from other people when you first toldthem, and how did you kind of
get Yeah, people laughed at me. People still don't think that I own
the company or and I'm just aface of the brand. So yeah,
there was doubt non stop. Peopledidn't think I was going to get my
liquor license involved. People didn't thinkI was gonna get tt be permitted.
People didn't think I was going tobe in stores or get a distribution deal.
(11:24):
So there was doubt non stop.And that's the stigma and the being
in Chicago all these years. It'sgot to stop. The crab in a
barrel philosophy has to stop. Insteadof talking about the entrepreneur, actually just
lift them up. I think weare so quick to spread bad news,
but when it comes to success withinour community, we don't spread it.
(11:46):
I've been in the Hyde Park NorthKinwood area for a long time and there
was so much doubt. But alsoon the flip side, there was so
many great people that supported we havethe support now if Sophie Hotel, Bronzeville
just amazing small businesses that have supportedjoh Grill, supported Love Quirkscrew from the
very beginning. So there's so muchthat I tend to ignore because at the
(12:13):
end of the day, yes,I do believe the philosophy. If they're
talking about you good or bad,then you're relevant, right, But also
that there's more than just your neighborhood. There is so much more out there,
right, and that's what keeps megoing, being able to travel the
world and see so many things thatI didn't even know that I'm learning.
(12:33):
I don't pay attention to the negativeand you shouldn't matter. Nope, not
worth it. As you said,So between the traveling, the people,
the mentorship, what would you sayyou love the most about Love Quirkscrew.
Love Quarkscrew. I love the factthat it's bigger than me. Oh I
like that, so much bigger thanme. I think when I leave this
earth, there's so much that's goingto be left to know and see and
(12:58):
what Love Quirkscrew has done. AndI always say I'm here to break every
glass ceiling till there's no more tobe broken. So Love Corkscrew is bigger
than me, and that's what keepsme going. I'll never forget. I
was walking down the street one dayand this young lady she came up to
me and she just started crying.And it was so funny because I was
thinking about all the bad things inmy life, for all the things I
(13:20):
had to do for the day,and oh, I was just frustrated.
And when she came up to meand started crying and said, you inspired
me to be great and to dobetter and whatever that is. I knew
Love Corkscrew was bigger than me,So I said, you know what,
got it? Time to get outof my own head and know that this
is bigger and greater, bigger,greater than who I am. And that's
(13:41):
showing that you can make it inan industry that doesn't look like you keep
going. It's stressful, it's different, difficult, it's take. It takes
time. Oh yeah, it's notgoing to be that. They always say,
what to have a one hit wonder, it takes like ten years,
right hit? So that's how itis, how it feels. But I've
(14:03):
been patient and the growth that I'veseen and love Corkscrew from Billboards to Times
Square to Forbes Maggage, we havebeen there and it's been eleven years.
So I look forward to seeing whatmore it brings. Oh yeah, I
can't wait to see you too.And now I have to ask you,
Krishan, my favorite question. Brilliantlyblack, What does that mean to you?
Brilliantly black means moving forward and knowingthat no matter what, you have
(14:28):
to work ten times as hard andthat's okay because this life was given to
us for whatever reason. And Ithink if you push through ten times more
than your counterpart, you will bebrilliantly black. Wow, that was you
put a nice bow on that.That was a great answer. Okay,
(14:48):
So definitely where can people find moreinformation? I see you have a ted
Talk as well I do, andof course all the social media where they
can follow you guys. Love Corkscrewsimply those three words put them on altogether,
no commas, no dots in between. On Instagram, Love Corkscrew,
Facebook, Lovecorkscrew of course my websitelovecorkscrew dot com. And yes, please
(15:09):
take a look at my Ted Talk. I get a lot of people telling
me that that had made them cry. It's called how how success screwed me?
So definitely take a look at myted talk as well. But lovecorkscrew
dot com. Chrishan, thank youso much for this conversation. It has
been enlightening and I love everything thatyou are doing, so please keep up
the great work. Thank you,thanks for having me anytime. Thanks for
(15:33):
listening to The Brilliantly Black Podcast producedby Jasmine Bennett and Ryan Linc. Executive
produced by Eco Robinson and Derek Brown. If you're a Black business and would
like to be featured, register yourbusiness or service now at rock ninety five
to five dot com slash brilliant.The Brilliantly Black Podcast is a production of iHeartMedia's Chicago
Putting the spotlight on chicago Lands growingblack businesses. iHeartMedia Chicago presents the Brilliantly
Black Podcast. Here's our host,Jasmine Bennett. Hello everyone, welcome back
today. I'm here with Krishan ofLove cork Screw. How are you today?
I'm awesome? How are you today? I'm fabulous? Thank you for
coming in. And we just haveto dive right into Love Corkscrew and what
(00:24):
exactly is it for one, andthen tell me a little bit about the
inspiration behind it. Gosh, LoveCorkscrew is I always say it's a mood,
right, So I started Love Corkscrew. I can't believe it's been eleven
years now. But we are awine brand, so I'm classified in the
industry as a negosient. What theheck is a negosient? That is a
wine maker. I've been doing thisfor a long time. Over three million
(00:46):
bottles sold. Wow, And Iwas the first African American woman to ever
go national with a wine brand inthe entire Midwest. So Congratulationships stores everywhere,
you name it, Whole Foods,Myers, Marion was, Jewel,
Osco, Bennis, you name it, We're all over. That's amazing.
Thank you. Wow. Okay,So where where did the inspiration come from
(01:07):
to make a wine brand? Itreally came from people. I always loved
people. I have a background insales and marketing for over twenty five years,
so I always used to to beon the avenue I worked in high
end retail, and I would seepeople doing these big deals or having these
great discussions over a glass of wine. Right, So I knew it was
something special. And I was onethat when I was in college, I
(01:32):
didn't do what everyone else did withthe Apple martinis and the cosmos. I
was always into tasting something different andnew and an experience. So it was
the lack of seeing us in thisindustry that really really wanted me made me
want to like really dive in.So worked in distribution to owned a bar
as well here in Chicago, andI said, you know, I want
(01:55):
to make this bigger and greater,and I wanted to do everything that everyone
told me I couldn't do. Andthat started wine brand and that's what I
did. Wow. So when youwere first starting with the idea of the
wine brand, how did you goabout, like what were the first steps
you had to do? It wasthere were so many right, because it's
so many moving parts. But Iwill say when I developed the brand,
it was really wanting to touch onto the wine novice, right. The
(02:17):
wine nof its is someone who enjoyswine but gets confused when they walk down
the wine awl. And I knewfrom working in distribution and owning a bar
that people buy wine number one offthe label number two, the price number
three, the taste. People willgo back for one in two and really
just manage their expectations of what wineis supposed to taste like because it's so
(02:39):
confusing and intimidating. So I knewthere was again a lack of us so
I said, okay, got it. I want to make wine fun.
So first I developed the concept andthat was love cork, screw, something
edgy, fun, as well asthese great double entendres of names like head
(02:59):
over heels, good times, goodfriends, We're moving on up. People
may not remember something as a Cabernet, soon blanc or reasoning, but they'll
remember head over heels. They rememberwe're moving on up from the Jeffersons.
Right. So that's the short.Obviously, there's a lot more in compliance
and things that we had to getdone. But that it was just knowing
(03:20):
what was lacking in this industry,right, and for someone that was maybe
thinking of starting their own wine brand, like, what are some of the
first things they should do? Workfor someone like me, get into the
industry for real. Yes, wemake it look sexy. Yes you see
pictures of us drinking wine or withcelebrities and all this fun stuff, But
(03:42):
it's not what you think it is. It's not I have to travel NonStop,
I have to work non stop.There's so many moving parts, and
it's not as lucrative as people thinkit is. So it's really about enjoying
what you're doing. And I challengepeople to really get into the industry.
Understand why not just I like drinkingwine, so I'm gonna start my own
(04:05):
wine brand. Yeah, good luckwith that. I really want you to
study it, take the WSCT courses. Some people go as far as become
a song before they even know whatit really looks like. So there's so
much Really get to know the industryand work for brands like myself, even
interning or asking us questions. Beforeyou really go that deep, you're gonna
(04:28):
lose a lot of money. Yeah, Yeah, I've talked to a few
business owners on this podcast and they'vesaid the same thing. And you can
be afraid to reach out to someonethat is doing the same thing that you're
doing and they've been doing it fora while. It's not always about the
competition, because Chicago has that sobad, it's so ridiculous. Look,
yeah, this is one hundred andthirty billion dollar industry. There's enough room
(04:49):
for everyone. However, the spaceis so tiny right now for bipop it's
not even funny. And let mebreak it down just a little bit.
There's less than one percent of us, so less than one percent that are
African American women, negotients, vineyardowners or winery owners. That's sixty out
(05:09):
of one hundred and eleven thousand inthe world that do this. So we're
fighting non stop within this space.However, there's other avenues. There's other
moving parts to getting into this industry. Where it's the law side, whether
it's the distribution side, well,it's the marketing side. There's so many
other avenues to lift us all Upah, because I think people don't really they
(05:32):
get really confused with celebrity owned wines. They get really confused with how this
works. But I really want peopleto research, get to know us as
African American people in this industry,and really get to know what you're getting
into. Yes, that's great advicebecause research that's usually the number one thing
that you have to do exactly,exactly seriously. And when it comes to
(05:57):
the team behind Love Quarks, howdid you go about finding that good team
behind you? Let me say Iwill go off of energy for this one
because the people that are around me, that have worked for me for over
six years now and more, theyfound me. They saw Love Corkscrew.
They saw the bottles, whether itbe PR professionals, creative directors, key
(06:20):
accounts, managers, ambassadors, allthe people that I hire, they gravitated
towards Love Corkscrew and they haven't letme go. I remember years ago I
was trying to fire some people likeNope, we're not going anywhere. Nope,
not leaving you, Kashan. Sothe energy of Love Corkscrew is more
than anything. But the advice thatI give to entrepreneurs is really focus on
(06:42):
what you're not good at and youcan't do. I'm don't think of it
as what I don't want to do, because you have to do at least
six seven jobs as an entrepreneur tobe successful. But the things that you're
not that good at. Really writethat down and say, Okay, got
it, this is what I neednow, what I want, what I
need, and you'll figure out sometimesthat the people around you will be a
(07:08):
fantastic within that need. Right inthat industry. There's friends that you may
have that you have no idea reallywhat they do for their nine to five.
But if you really delve into thatand say, okay, these are
the parts that I'm missing, you'llbe surprised who's around you that can feel
that space. Yeah, exactly.The resources are there. They're there.
So I need entrepreneurs, business owners, I need everyone to realize that the
(07:31):
resources are there. So you haveto use them. You have to do
your research and you have to collaborate. You have to also when you get
to a certain point mentor like youcan you tell me a little bit more
about your menstorship? Gosh, youknow what? It keeps me going with
the hustle and bustle of this industry. I'm non stop on a plane.
I leave five am tomorrow morning foranother stop. So I'm traveling at least
(07:54):
two thirds of the year. Sowhen it comes to mentoring, it's my
space to just release, relax,energize and help the next person. They'll
be mentor sessions where I'm the onecrying, right, because it's almost like
that therapeutic feeling of Okay, I'mgoing to tell you everything that I did
wrong. I'm going to tell youthings that I did right. But I'm
(08:18):
also not going to lie to you, and I'm not going to give you
information that surface. I'm going todelve into it. If I feel this
makes no sense for you, I'mgoing to say I think you need to
think about that because you're about tolose a lot of money. I tell
people it costs six figures to getinto this industry. So rethink that.
If you're telling me you have onehundred followers, rethink this because it's about
(08:41):
a CpG, a customer product good. You really a consumer product good?
You really have to think about it. So I love mentoring because it again
helps me help the next person,the next generation, and that to me
is key, and that's lifting otherpeople because you'll be amazed what great energy
comes to you when you help thenext person. Oh you can say that
again, Yes, not only isthat just good karma? But it's a
(09:05):
blessing to be able to pass thatalong to the next generation. It is,
it is. It has warmed myheart. It's felt so good.
And when they come back to meand say that that they're either rethinking things
or now they know how to succeedand get to the next level, it
warms my heart watching them grow.That's a beautiful thing. And what would
you say? This is you knowsomething that a lot of entrepreneurs say they
(09:28):
struggle with. They say it's anongoing thing. But the work life balance,
right, I've heard a few laughsabout that too. So how do
you go about that? Krishan,So I'm the controversial answer. I'll say,
there's no such thing. When you'rean entrepreneur, you're in. You're
in there. You're crazy. Tobe successful in whatever that looks like,
(09:50):
you have to be all in.I am lucky to have a husband that
is there for me. I'm luckyto have friends that get at family that
understand. I'm lucky to have thesupport around me. But I am love
corkscrew. At the end of theday, I know people will say they'll
take time and meditate and turn thephone off and turn the laptop off.
(10:11):
I'd be lying if I tell youI did that. If there's an opportunity
that comes, I need to respond. And one of the things about me
is people always give me kudos onthe fact that I'm the first to respond
to something. I'm the first tosubmit the paperwork, I'm the first to
give them a photo that they need, I'm the first to fill out a
form. And that, being againa minority in this industry and such a
(10:35):
tiny percentage, you gotta be quickbecause someone's going to take your spot absolutely,
period, So move period. Soyeah, no, there's no My
life is love Corkscrew. But Imean, you're you're doing an amazing thing.
You're mentoring others, You're putting outa great product. I can't wait
to try it. I can't waitfor you to try it either. Yes,
okay, So another thing, whenyou first started just with that idea
(11:00):
right of the wine brand, didyou have any self doubt or like doubt
from other people when you first toldthem, and how did you kind of
get Yeah, people laughed at me. People still don't think that I own
the company or and I'm just aface of the brand. So yeah,
there was doubt non stop. Peopledidn't think I was going to get my
liquor license involved. People didn't thinkI was gonna get tt be permitted.
People didn't think I was going tobe in stores or get a distribution deal.
(11:24):
So there was doubt non stop.And that's the stigma and the being
in Chicago all these years. It'sgot to stop. The crab in a
barrel philosophy has to stop. Insteadof talking about the entrepreneur, actually just
lift them up. I think weare so quick to spread bad news,
but when it comes to success withinour community, we don't spread it.
(11:46):
I've been in the Hyde Park NorthKinwood area for a long time and there
was so much doubt. But alsoon the flip side, there was so
many great people that supported we havethe support now if Sophie Hotel, Bronzeville
just amazing small businesses that have supportedjoh Grill, supported Love Quirkscrew from the
very beginning. So there's so muchthat I tend to ignore because at the
(12:13):
end of the day, yes,I do believe the philosophy. If they're
talking about you good or bad,then you're relevant, right, But also
that there's more than just your neighborhood. There is so much more out there,
right, and that's what keeps megoing, being able to travel the
world and see so many things thatI didn't even know that I'm learning.
(12:33):
I don't pay attention to the negativeand you shouldn't matter. Nope, not
worth it. As you said,So between the traveling, the people,
the mentorship, what would you sayyou love the most about Love Quirkscrew.
Love Quarkscrew. I love the factthat it's bigger than me. Oh I
like that, so much bigger thanme. I think when I leave this
earth, there's so much that's goingto be left to know and see and
(12:58):
what Love Quirkscrew has done. AndI always say I'm here to break every
glass ceiling till there's no more tobe broken. So Love Corkscrew is bigger
than me, and that's what keepsme going. I'll never forget. I
was walking down the street one dayand this young lady she came up to
me and she just started crying.And it was so funny because I was
thinking about all the bad things inmy life, for all the things I
(13:20):
had to do for the day,and oh, I was just frustrated.
And when she came up to meand started crying and said, you inspired
me to be great and to dobetter and whatever that is. I knew
Love Corkscrew was bigger than me,So I said, you know what,
got it? Time to get outof my own head and know that this
is bigger and greater, bigger,greater than who I am. And that's
(13:41):
showing that you can make it inan industry that doesn't look like you keep
going. It's stressful, it's different, difficult, it's take. It takes
time. Oh yeah, it's notgoing to be that. They always say,
what to have a one hit wonder, it takes like ten years,
right hit? So that's how itis, how it feels. But I've
(14:03):
been patient and the growth that I'veseen and love Corkscrew from Billboards to Times
Square to Forbes Maggage, we havebeen there and it's been eleven years.
So I look forward to seeing whatmore it brings. Oh yeah, I
can't wait to see you too.And now I have to ask you,
Krishan, my favorite question. Brilliantlyblack, What does that mean to you?
Brilliantly black means moving forward and knowingthat no matter what, you have
(14:28):
to work ten times as hard andthat's okay because this life was given to
us for whatever reason. And Ithink if you push through ten times more
than your counterpart, you will bebrilliantly black. Wow, that was you
put a nice bow on that.That was a great answer. Okay,
(14:48):
So definitely where can people find moreinformation? I see you have a ted
Talk as well I do, andof course all the social media where they
can follow you guys. Love Corkscrewsimply those three words put them on altogether,
no commas, no dots in between. On Instagram, Love Corkscrew,
Facebook, Lovecorkscrew of course my websitelovecorkscrew dot com. And yes, please
(15:09):
take a look at my Ted Talk. I get a lot of people telling
me that that had made them cry. It's called how how success screwed me?
So definitely take a look at myted talk as well. But lovecorkscrew
dot com. Chrishan, thank youso much for this conversation. It has
been enlightening and I love everything thatyou are doing, so please keep up
the great work. Thank you,thanks for having me anytime. Thanks for
(15:33):
listening to The Brilliantly Black Podcast producedby Jasmine Bennett and Ryan Linc. Executive
produced by Eco Robinson and Derek Brown. If you're a Black business and would
like to be featured, register yourbusiness or service now at rock ninety five
to five dot com slash brilliant.The Brilliantly Black Podcast is a production of iHeartMedia's Chicago
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