Jarrod Lopiccolo, CEO & Founder, Noble Studios

With one foot firmly in Reno and the other across the pond at our Bristol, UK office, Jarrod’s globetrotting nature has led him to make meaningful connections with people all over the world. His attention to listening first let’s him learn what makes people tick and, admittedly, helps him harness the insights to propel Noble’s success.

Over the last two decades Jarrod has grown our creative digital performance marketing agency from a single-laptop endeavor to an international company. To date, Noble partnered with brands like Visit Lake Tahoe, Santa Monica, Autodesk, The Islands of Tahiti, Niantic Inc., Adobe, Disney, Visa, Google and more. His passion for creating beautiful human experiences (and his architectural background) have helped Noble translate the best of the real world into virtual architecture.

Jarrod seeks inspiration from the world around him. An avid photographer and outdoorsman, he’s our original Wild Bear—hungry to see the world and always searching for a way to be better. On any given day that could mean sharing his experiences at national conferences, swapping stories with a client or hiking Patagonia with Season, his wife. (Everest is up next. Be better every day, right?)

A mentor, father, husband and visionary, Jarrod has held leadership roles with several non-profit and public-private initiatives in Nevada. He previously served as Co-Executive Director of the San Francisco/Silicon Valley Inc. Magazine’s Business Owners Council, was a board member for Northern Nevada Development Authority (NNDA) and an advisory board member for the Nevada Center for Entrepreneurship & Technology (NCET). He’s taken the stage around the world at Destinations International’s Annual Convention, Social Media Week Bristol, eTourism, DMA West, University of Nevada – Reno, University of Nevada – Las Vegas and Truckee Meadows Community College, just to name a few.

Outside of his office in Reno, Nevada, Jarrod likes to keep his hands busy. He prides himself on being an early adopter, trying any interesting technology that comes on the scene and attending CES in Vegas just for the fun of seeing into the future (and how it can be applied to digital marketing, of course). His passion for photography has led him to new horizons–Iceland, in the near future–and led him to form a group for agency photogs throughout the country.

Want to know more about Jarrod? Pull up a handmade chair, grab a glass of homemade beer, wine or mead, and come prepared to share a story of your own.

Episode Transcript

Speaker 1 (00:00):
This is CEOs you Should Know from iHeartMedia, America's number
one audio company.

Speaker 2 (00:05):
I would say that we effectively put the brands of
our companies in the hands of their customers and we
create loyalty between the two of them. And so that
could be in the form of web development and there's
a great experience of know you're on a website. It
could be in the form of campaign ad developments, but
they're relevant to you, right. I think that's the real
most distinctive point, is that you're not getting ads or

(00:26):
you're not getting served information that's not relevant. We use signals,
first party data, signals that really aligns what the customer's
interests are and what the actual clients and what they
provide for them. We're a creative digital performance agency, so
effectively bring brands to life and we connect to humans
to humans.

Speaker 1 (00:43):
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