Kate Fox, Executive Director, Massachusetts Office of Travel & Tourism

Kate Fox is the executive director at the Massachusetts Office of Travel & Tourism in the Healey-Driscoll Administration. A seasoned tourism professional with 25 years of experience, Kate was previously the executive director of Destination Salem, the city’s Office of Tourism & Cultural Affairs, where she oversaw year-round destination marketing efforts for nearly two decades.  Fox spent five years as the Director of Cultural Heritage Tourism for the Essex National Heritage Area, developing collaborative programs including Trails & Sails. Kate also served as the President of the North of Boston Convention & Visitors Bureau Board of Directors, the Salem Chamber of Commerce Board of Directors, and Salem Main Streets Steering Committee. Fox holds a bachelor’s degree in English with a minor in Religious Studies from William Smith College and is a North Shore LEADS Fellow. She lives in Beverly with her husband Matt and is a proud mom to grown sons George and Nicholas.

Episode Transcript

Speaker 1 (00:01):
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Speaker 2 (00:07):
My name is Kate Fox. I'm the executive director of
the Massachusetts Office of Travel and Tourism. You know, it's
a highly competitive industry. We're competing with other states, other regions,
and the other countries. So being able to make the
investment to do the marketing and need the ability to
clearly communicate all of the assets we have in Massachusetts

(00:27):
in the ways that we can support visitors at all levels.
We have a couple of different focuses right now. One
is Made Possible in Massachusetts and it celebrates everything that
you can do in Massachusetts and really leans into the
historic firsts and the authenticity of the Massachusetts story. And
the other is the semi Quincentennial of the American Revolution,

(00:50):
which is coming up in twenty twenty six. Tourism thrives
in an environment of competitive collaboration, and you can't collaborate
if you don't know each other. So I was really
proud that we were able to bring that Governor's Conference
back and we'll be doing it again in twenty twenty five.
And this is an opportunity for the Massachusetts Travel industry
to come together, network and learn from each other and

(01:12):
build that statewide tourism family.

Speaker 1 (01:16):
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