November 19, 2024 • 21 mins
Maegan Griffin, Nurse Practitioner, Founder & CEO of Skin Pharm
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Episode Transcript
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Speaker 1 (00:00):
Iheard Media presents CEOs you should know. Welcome to b
I heart Media Charles and CEOs you should know.
Speaker 2 (00:05):
Where we highlight innovative leaders in business from around the
Low Country. Today we have Megan Griffin, founder and CEO
of skin Form. She has much better skin than me
for a very good reason. Skin Farm being a beauty brand,
it's very modern that inspires confidence in each patient through
effective treatments, expert skins care and the meaningful relationships being cultivated.
Speaker 1 (00:26):
Welcome Megan, Thank.
Speaker 3 (00:28):
You so much for having me. What a great intro.
Speaker 1 (00:31):
Thanks for joining us.
Speaker 2 (00:32):
Look, I try to summarize the best I can, but
skin Form being such a dynamic brand, I'd like to
just hear from you at a high level.
Speaker 1 (00:39):
Like what is the brand about? Tell us a little
bit about the clinics.
Speaker 3 (00:42):
Yeah, totally, I mean you touched on it.
Speaker 4 (00:45):
It's definitely about confidence and I think that what I
really like to highlight is the emotion that comes with it.
Speaker 3 (00:51):
Right, So we do.
Speaker 4 (00:52):
We are very specialized in skilled and safe and have
the artistic eye to deliver these treatments. But at the
end of the day, it's really about how you feel
when you're leaving and.
Speaker 3 (01:01):
It's that confidence boost.
Speaker 4 (01:02):
And what we've seen, and I can say this confidently
after doing this for over ten years, is that the
you know, boost in your skin health.
Speaker 3 (01:13):
Not only it's not limited to just skin health, but
it ends up rippling into.
Speaker 4 (01:18):
Like total body right because you're like, Okay, well my
skin looks good, maybe I want to take better care
of my body. And I improved my workout routine and
my sleep and I think it's really cool because it
ends up being this like holistic total health improvement.
Speaker 2 (01:32):
So that's that's interesting. You talk about the holistic a
lot and everything that I've looked at. So you also
talk about creating the brand based on a patient experience
you were looking for. So yeah, talk a little bit
about that, Like what problems did you solve in your journey?
Speaker 4 (01:46):
Yeah, So, so I started in the ICU at the
very beginning of my nursing career and quickly moved to
plastic surgery just for a little bit of background, And
during my time in plastic surgery, I had the opportunity
to also work in dermatology simultaneously, So this is really
broad perspective of seeing. I would go to the o
(02:07):
R and assist with reconstructive surgery, and then I would
go back to the clinic and do pre and post
op and total headed toe skin exams and removed moles
and skin cancers. But I was drawn to aesthetics, and
so I was doing aesthetics at the same time where
you know, we were doing injectibles, botox, filler, laser skincare.
Speaker 3 (02:26):
And I was just like the room was like a magnet.
Speaker 4 (02:29):
Like when I would have that patient, I just was like,
I really want to go in there, and I'm excited
about that treatment. And then I personally got injected with
botox at the age of twenty four. I had just
had my first child, which we know that that that
sleep deprivation can really take a toll.
Speaker 3 (02:49):
On you, so I think that a little bit. It's
just extra exciting.
Speaker 4 (02:52):
For me when it when it could safely be done
after having baby number one, and from there it's again,
it just really ignited this wellness journey for me. Like
looking back, it's wild to think of how much it's
improved my like overall just day to day how I
think of myself and self care and self love.
Speaker 3 (03:11):
So you know, it was it was a.
Speaker 4 (03:13):
Little selfish in a way, and that like I liked it.
Speaker 3 (03:15):
I was the consumer.
Speaker 4 (03:16):
But then I was like, oh, this could be like
a really great experience. And I started here in Nashville,
which is where I'm based, and I had a really
great group of people of client tele that were coming
to me and.
Speaker 3 (03:32):
They were trusting me, and I.
Speaker 4 (03:33):
Was like, I just want to make this experience better
for them. So hence skin Farm we started, and Well
Companies started twenty seventeen, opened our first clinic in twenty nineteen.
And you know, we're speaking about Charleston. That's number ten,
which is so crazy, but we're just kind of right
in the wave of the demand is there and people
(03:55):
are excited about the experience, so we're just happy to grow.
Speaker 1 (04:00):
You aren't growing, So what do you? How do you?
How do you frame the expansion?
Speaker 2 (04:04):
Like did did you did you envision having more than
one location or did it just the demand was there?
Speaker 1 (04:10):
You found great markets? How did that product process start?
Speaker 4 (04:14):
Too many people know the answer, the honest answer this question,
so I have to be honest. The answer is no,
like I did not. I truly I started. I had
a genuine passion for aesthetics, as I mentioned, but I
didn't necessarily enter any of this with that business mindset
or I mean, I guess there's a lot of entrepreneurs
(04:34):
in my family. So now when I look back, I'm like,
this makes sense.
Speaker 3 (04:37):
I think it's in my blood. But I definitely didn't
plan on one clinic. I did not plan on ten.
Speaker 4 (04:44):
But I'm so happy that we that we're here and
that we can do it. I think that the impact
is amazing and it's so cool to see the testimonials
just every day, and we have a really awesome team,
so which I would not be doing without everyone.
Speaker 3 (04:58):
So yeah, it wasn't the plan. All happened organically.
Speaker 2 (05:02):
That's interesting because you talk about the entrepreneurs in your family.
Was there anybody in particular that had, you know, an
effect on your leadership or was a mentor to you.
Speaker 3 (05:12):
Yeah, I mean definitely in my family.
Speaker 4 (05:14):
I have several family members, including both of my parents,
who are entrepreneurs. And then I think that that pace
the base of clients that I mentioned earlier really encouraged me.
So when I kind of started talking about I wanted
to curate the experience. I was very encouraged by a
few female entrepreneurs here in Nashville who told me to
(05:36):
go for it and it's so fun. We're obviously still
in touch and there's like it's so crazy when we
like wrote ideas down on a post it and now
we're here.
Speaker 3 (05:46):
But a lot of great women have inspired me for sure.
Speaker 2 (05:49):
So when you look at the clinics and I know
here in Charleston you have an awesome team, talk a
little bit about the team that you have and kind
of that team is what separates you from others, that
environment that you're so passionate about with in the clinics.
Speaker 4 (06:00):
Correct, Yeah, yeah, I think we in Charleston. A lot
of the dialogue right now is around the amazing views
because the clinic is stunning and it is, no doubt,
but I'm like, I don't want that to overshadow the
fact that this team is even better than the views
and there.
Speaker 3 (06:17):
So our philosophy is.
Speaker 4 (06:18):
That we we hire all NPS and PA, so that
means providers who have extensive education, and then there's our
internal training as well that every provider goes through to
make sure that we're all aligned on our philosophy and
to make sure that we're providing that skin farm experience
that we've become known for. But on top of that,
(06:41):
the provider team in Charleston is so good, and they
came with experience and aesthetics, but then joined skin Farm
because they wanted to refine their practice and how they
do things and and also practice under our philosophy, which
I can speak to, and that's very much so proceeding
(07:02):
with trustworthy care, so integrity and never doing any procedure
on anyone that we would not do on our mother,
or on our sister, or on our best friend. And
I think that in an industry that's really exciting right now,
that's really important. It should always be top of mine,
but I think right now it's probably more important than
(07:23):
ever that.
Speaker 3 (07:25):
Injectors and providers are.
Speaker 4 (07:28):
Maintaining antigrity and not overtreating, because at the end of
the day, we're really just here to balance the face
and the natural features of someone's face and not distorted.
So that's what we're all about at skin Farm, and
the Charleston team is so good that there's a lot
of excitement around them, and it's been really cool to
see the impact that they've already had on the community
(07:49):
and what we opened last month, So just a few weeks.
Speaker 2 (07:52):
Are there any new techniques or any new products that
you're particularly excited about.
Speaker 4 (07:56):
Yeah, so I'll speak to So we're we have a
really mindful minu of services and we keep it minimal.
We don't want to be upwhelming for the consumer or
the provider because I think that you need to do
a specialized menu of things all day every day to
be a specialist.
Speaker 3 (08:15):
We don't want to be a jack of all trades.
But with that, we are constantly vetting new treatments.
Speaker 4 (08:21):
There are so many treatments that we have trialed that
we have never picked up and it's proven that it's
a good thing.
Speaker 3 (08:28):
We haven't because they've been pulled from the market since.
Speaker 4 (08:32):
And then there's there's just some tried and true like
micro needling and botox and photo facials.
Speaker 3 (08:37):
Those have been around for a really long time.
Speaker 4 (08:39):
They can safely be done their classics because they work,
and that's part of our menu of services, including traditional filler.
And then some of the newer treatments that we're offering
really fall under that regenerative medicine. So where we it's
called autologous, which just means that it comes from you.
Speaker 3 (08:57):
It's your blood.
Speaker 4 (08:58):
We do a simple blood draw and then it's PRP
and we inject it. And actually, it's funny that you asked,
because the Charleston Clinic is doing a lot of it,
which I think is.
Speaker 3 (09:07):
Provider driven, but I think that Charleston also really loves it,
which makes it right. Yeah, yeah, that's kind of what
I saw.
Speaker 4 (09:16):
I went to the opening there and it was so
great to meet people in the community and it really clicked.
Speaker 3 (09:21):
Like I already felt good about Charleston.
Speaker 4 (09:23):
We obviously did our due diligence on the front end,
but it's really cool to see it come to life
and meet everyone.
Speaker 3 (09:28):
And I did feel.
Speaker 4 (09:29):
That there was just that consistent a lot of creative
females who are into health and wellness, and they were
looking for a way to just you know, develop a
maintenance plan and not necessarily change the way that they look,
but just.
Speaker 3 (09:43):
Get a grip on the aging process.
Speaker 4 (09:46):
So yeah, that's our I think our menu of service
is a nice is a nice balance of that, like
plastic traditional has been around for so long, tried and true,
but then also modern and regenerative, and I think when
you balance those that's when you get that really nice
result where it's kind of like undetectable, you know, people
are like, you look good.
Speaker 3 (10:04):
I'm not sure what you did, but.
Speaker 2 (10:07):
Yeah, your services, in your holistic view kind of matches
the market, really will, because I've you know, I've I'm
not originally from Charleston, but it's the most outdoor health
and wellness, kayaking, running, you know. I see people that
have their kids on the back of a bicycle taking
them the school the morning. I've never seen that before.
So I think what you do match is perfectly with
the market.
Speaker 3 (10:28):
Yes, no, we totally noticed that.
Speaker 4 (10:29):
My husband and I visited a couple of falls ago,
and part of that trip was scouting the location which
we are now at, and that was a pretty easy yes,
but also just checking out the culture of the community,
and we were like, this is so perfect for us.
And we did notice really everyone's just so happy and
active and going.
Speaker 3 (10:49):
Out on their boats.
Speaker 4 (10:50):
And you know, we are very very rooted in Nashville
with our family and our business.
Speaker 3 (10:56):
But we were like, should we move here, but you know, we'll.
Speaker 2 (10:59):
Just I was about to say, that's how it hapen
is most people vacation is at once and say I
don't care, I'm moving.
Speaker 3 (11:04):
Yeah, I can understand why it happens.
Speaker 1 (11:08):
So you talk about balance a lot.
Speaker 2 (11:09):
So the biggest question, you have three children, three young children.
Of that, how do you balance having ten locations, being CEO, founder,
nurse practitioner with the family life.
Speaker 3 (11:19):
Yeah, for sure.
Speaker 4 (11:22):
So much support, I mean, and I try to be
transparent about it. I have a husband who's very modern,
he's very involved, he's very hands on, which I think
should be the standard, by the way, and we do together.
Speaker 3 (11:37):
By the way.
Speaker 4 (11:38):
He's really the co founder of skin Farm and has
helped since the very early days. We have family here,
we have parents who helped, we hire child care we
need it, we have a full time nanny. And then
I think it's on top of that, because I think
it would be a disservice for me to not share
that and be transparent.
Speaker 3 (11:56):
On top of that, it's just having.
Speaker 4 (11:59):
Constantly check in with yourself and having the family meetings
and saying is this working for our family unit?
Speaker 3 (12:04):
Okay, what do we need to say yes to? What
do we need to say no to?
Speaker 4 (12:06):
So it's it's really mindfulness, and I think that without
that it could feel even more chaotic.
Speaker 3 (12:13):
But that's not to say that it doesn't. I mean
it is. My days are rather unpredictable, but I've learned.
Speaker 4 (12:19):
That that's kind of just expected for a founder, CEO
and mother.
Speaker 3 (12:24):
And I think it's a wild season for us.
Speaker 4 (12:26):
But I try to approach it all with gratitude and
I think that that has helped so much too, rather
than you know, I have to do this, and you know,
viewing everything as.
Speaker 3 (12:37):
A problem or yeah, a problem.
Speaker 4 (12:40):
Instead you just think of it as this is an opportunity,
this is a challenge, and there's going to be a
learning and I'm grateful that we have sports and that
we have active, healthy kids, and I.
Speaker 3 (12:50):
Think that's really helped a lot.
Speaker 4 (12:52):
So I I journal frequently, and I I've noticed that
if I, you know, if I can decrease caffeine and
have a healthy diet and incorporate movement, all of that
really helps you're which I think is important to keep
in check during this crazy season.
Speaker 2 (13:08):
Do you think you're passing on that entrepreneurial spirit to
your children the way your family did to you.
Speaker 4 (13:13):
I do think I am specifically my eight year old daughter.
She's very interested in the fact that that we have
created skin Farm.
Speaker 3 (13:23):
I think she's mesmerized. And then my son also.
Speaker 4 (13:27):
Has started noting it which is cute and they love. Yeah,
they love talking about skin Farm and the clinics and visiting.
So we'll see, we'll see if it struck a chord
with them.
Speaker 1 (13:40):
They can't wait for a career day at school, can they, right? Yeah,
I don't think they even do that anymore.
Speaker 2 (13:45):
By the way, So, is there anything that you read, watch,
listen to that formulates your business planning forward or inspires you?
Speaker 4 (13:53):
I think for me I like to as far as
like branding and spo so I'd like to get inspiration
from jacent and just yeah industries or even sub industries,
but still within the beauty business, but you know.
Speaker 3 (14:05):
Hair care and workout brands.
Speaker 4 (14:09):
I am just like the I'm a great consumer when
it comes to health and wellness, so I am like naturally.
Speaker 3 (14:15):
So in it and constantly viewing other brands.
Speaker 4 (14:20):
And as far as the experience, I think a lot
of it does just come from how we want to
be treated, and thankfully that resonates with our clients. You know,
I'm I'm how old am I at thirty six thirty
seven in January?
Speaker 3 (14:36):
So I think I can just truthfully.
Speaker 4 (14:38):
Speak to like, oh my gosh, I woke up one
day and I felt like I aged ten years. So
it was so nice to have the resources of skin
Farm where you know, we just we just did a
little a touch up with some botox and filler, and
I think that me sharing my journey has really guided
(14:59):
like how we treat people at skin Farm. So a
lot of it's internal. We have a really passionate team.
Speaker 3 (15:05):
Too, who is active as far as guiding our brand.
Speaker 4 (15:12):
And then you know, we do a lot of polling
people on socials.
Speaker 3 (15:16):
So it's what I did in the early days and
we still do it.
Speaker 4 (15:21):
I think that it is the brand's responsibility.
Speaker 3 (15:25):
If you expect people to.
Speaker 4 (15:27):
Consume your product and consume your treatments, then you should
probably ask them what they want and you should probably
get their feedback.
Speaker 3 (15:33):
So we're huge on serving our community and I.
Speaker 4 (15:36):
Actually I would say that that is absolutely our number
one inspiration for our brand direction.
Speaker 2 (15:45):
Well, it's funny because a lot of the leaders we
talk to are most successful talk a lot or most
about culture, about not just the product, but the environment,
what you're creating internally in externally.
Speaker 3 (15:55):
Yeah, totally. Yeah.
Speaker 4 (15:57):
For us, I mean, the priority is you have to
think that when people came to you to discuss skin.
Speaker 3 (16:02):
Depending on their skin.
Speaker 4 (16:03):
Concern naturally there's there's going to be some degree of
vulnerability that takes place there. So it's really important for
us that we always come from like a warm and
supportive stance, and then we take that culture and we
also say that that we apply that to how we
treat each other. So I think that overall the culture
(16:25):
is just again warm and supportive. Obviously it's a workspace,
so we're not perfect, but it's it's very top of
mind for me. And as my job has evolved, which
has sometimes feel like it evolves every six weeks but
maybe every six or twelve months, that has always remained
a priority for me, and that's that I'm constantly in
(16:46):
touch with and overseeing brand and culture and the experience
because again, that's what we've become known for, and I
think that's what makes us stand out. So I think
that as long as I keep mine, that's kind of
our worth star, and I think that's what will keep
like our soul intact is you know, we are, we're
growing faster than we were at one point, So I
(17:08):
think that special sauce is there and it's never going
to change, and I think that's what it's like hard
to articulate.
Speaker 3 (17:14):
It's one of those things that people just feel when
they come in, They're like, I don't know what it is,
but I get it and I see what you guys
are doing, and that's when they.
Speaker 2 (17:21):
Fall in love with skin fun Well, speaking of the
Secret Sauce, if there's someone listening that has an idea
of a business, they want to start a product, they
want to create, what advice would you give someone?
Speaker 3 (17:31):
Yeah, I pretty consistent.
Speaker 4 (17:35):
Advice that I like to give is that if you
are if you have an idea or you're you're considering
a startup, I would absolutely confirm that it is coming
from a place of passion because when it gets hard,
and it will get hard, you'll want to be able
(17:57):
to be energized by the challenge, right like be like, Okay,
I'm going to fight and I'm going to fix this
and I'm excited to.
Speaker 3 (18:04):
Figure it out.
Speaker 4 (18:05):
And I think if I think, if the passion isn't there,
it could be easy to throw in the towel. Because again,
it's not just this industry, but I have learned that
just through.
Speaker 3 (18:17):
Through ownership and leadership and.
Speaker 4 (18:19):
You know, managing all the things that come with a
startup and then scaling a company. It is challenging, but
I think as long as it's coming you're coming from
a good place, then it can be really exciting. So
I absolutely encourage it if you're doing it for the
right reasons.
Speaker 1 (18:37):
So is do what you love and you never work
a day? Is it actually true?
Speaker 3 (18:40):
No?
Speaker 4 (18:41):
No?
Speaker 1 (18:43):
Yeah?
Speaker 3 (18:45):
Sure?
Speaker 1 (18:45):
Yeah.
Speaker 2 (18:46):
One last question, So when you're not working, what do
you enjoy doing. What's your hobby, what's your thing?
Speaker 4 (18:51):
Yeah, I love working out or I'd even summarize that
as movement, because that looks different depending on the chapter
of my life. For a while, I was good about
going to a fitness class three to four times a week.
It's not really happening right now, so it might look
like a walk or you know, I'm trying to lift weights.
Speaker 3 (19:08):
As I get older. I know it's important for women.
Speaker 4 (19:11):
And then even a big thing that I have started
doing recently is single tasking rather than multitasking, and I
think women can really struggle with that. I think sometimes
we pride ourselves at being good multitaskers, but single tasking
has really helped me slow down but speed up at
the same time, if that makes any sense. But slow
down to really give that task the focus that it deserves,
(19:35):
and then it just helps you kind of operate at
this like manageable pace to where honestly to where you
avoid burnout. And now I'm talking about working because you
asked me about the things that I like doing.
Speaker 3 (19:47):
Outside of work, which are movement. I love reading both
fiction and non fiction, and I love spending time with
my family. I'm a really hands on parent.
Speaker 4 (19:58):
The kids are at such an ex age, so it's
really important to me because I am busy in my
career when I'm with them, I try to make sure
that I have that quality time. And I think that's
the best way to not have that guilt of being
busy with your Career's just whenever you're working or working,
whenever with your kids, you're with your kids. I won't
(20:19):
say that that's always a perfect balance. It can definitely
bleed into one another, but that is the typical intention,
the usual.
Speaker 1 (20:27):
Until chasting with three children is nearly impossible.
Speaker 3 (20:30):
Yeah, you know this, Ia, So tell us.
Speaker 1 (20:34):
Where to find you.
Speaker 2 (20:34):
Tell us how to get in touch with you, your
social media, your web website.
Speaker 3 (20:40):
Yeah, for sure.
Speaker 4 (20:41):
I mean to speak specifically to the Charleston location.
Speaker 3 (20:47):
We are downtown Morson Yards area. We're basically right on.
Speaker 4 (20:52):
The other side of the bridge that will connect you
to Mount Pleasant, right off of the marsh right there.
And our website is skinfarm dot and we are on socials.
You can find us at skin Underscore Farm and I.
Speaker 3 (21:07):
Would also love to connect with people.
Speaker 4 (21:09):
And I'm also on socials and my Instagram is my
name Megan Griffin m E G A N G R
I three S I N.
Speaker 3 (21:19):
I have not been able to get the proper spelling
for my handles, so that is what we have right now.
Speaker 2 (21:23):
Well, I tell you what, so great views from the clinic.
You've got great products. It sounds like the culture is
amazing and it's more of a holistic view than just
skincare and beauty.
Speaker 1 (21:32):
So, Megan, it's been great to have you on.
Speaker 2 (21:34):
We look forward to seeing where you go from here
and how you expand. And thanks for joining us today.
Speaker 3 (21:38):
Thank you so much. I'm excited to have you. And Andrew, Hey, I'll.
Speaker 1 (21:40):
Come in great is not as good as my wife's.
You need earn there.
Speaker 3 (21:45):
We'll take care of you.
Speaker 1 (21:46):
You've been listening to iHeart radios CEOs.
Speaker 2 (21:48):
You should know heard every Tuesday and Saturday morning, right
here on this iHeart radio station.
Iheard Media presents CEOs you should know. Welcome to b
I heart Media Charles and CEOs you should know.
Speaker 2 (00:05):
Where we highlight innovative leaders in business from around the
Low Country. Today we have Megan Griffin, founder and CEO
of skin Form. She has much better skin than me
for a very good reason. Skin Farm being a beauty brand,
it's very modern that inspires confidence in each patient through
effective treatments, expert skins care and the meaningful relationships being cultivated.
Speaker 1 (00:26):
Welcome Megan, Thank.
Speaker 3 (00:28):
You so much for having me. What a great intro.
Speaker 1 (00:31):
Thanks for joining us.
Speaker 2 (00:32):
Look, I try to summarize the best I can, but
skin Form being such a dynamic brand, I'd like to
just hear from you at a high level.
Speaker 1 (00:39):
Like what is the brand about? Tell us a little
bit about the clinics.
Speaker 3 (00:42):
Yeah, totally, I mean you touched on it.
Speaker 4 (00:45):
It's definitely about confidence and I think that what I
really like to highlight is the emotion that comes with it.
Speaker 3 (00:51):
Right, So we do.
Speaker 4 (00:52):
We are very specialized in skilled and safe and have
the artistic eye to deliver these treatments. But at the
end of the day, it's really about how you feel
when you're leaving and.
Speaker 3 (01:01):
It's that confidence boost.
Speaker 4 (01:02):
And what we've seen, and I can say this confidently
after doing this for over ten years, is that the
you know, boost in your skin health.
Speaker 3 (01:13):
Not only it's not limited to just skin health, but
it ends up rippling into.
Speaker 4 (01:18):
Like total body right because you're like, Okay, well my
skin looks good, maybe I want to take better care
of my body. And I improved my workout routine and
my sleep and I think it's really cool because it
ends up being this like holistic total health improvement.
Speaker 2 (01:32):
So that's that's interesting. You talk about the holistic a
lot and everything that I've looked at. So you also
talk about creating the brand based on a patient experience
you were looking for. So yeah, talk a little bit
about that, Like what problems did you solve in your journey?
Speaker 4 (01:46):
Yeah, So, so I started in the ICU at the
very beginning of my nursing career and quickly moved to
plastic surgery just for a little bit of background, And
during my time in plastic surgery, I had the opportunity
to also work in dermatology simultaneously, So this is really
broad perspective of seeing. I would go to the o
(02:07):
R and assist with reconstructive surgery, and then I would
go back to the clinic and do pre and post
op and total headed toe skin exams and removed moles
and skin cancers. But I was drawn to aesthetics, and
so I was doing aesthetics at the same time where
you know, we were doing injectibles, botox, filler, laser skincare.
Speaker 3 (02:26):
And I was just like the room was like a magnet.
Speaker 4 (02:29):
Like when I would have that patient, I just was like,
I really want to go in there, and I'm excited
about that treatment. And then I personally got injected with
botox at the age of twenty four. I had just
had my first child, which we know that that that
sleep deprivation can really take a toll.
Speaker 3 (02:49):
On you, so I think that a little bit. It's
just extra exciting.
Speaker 4 (02:52):
For me when it when it could safely be done
after having baby number one, and from there it's again,
it just really ignited this wellness journey for me. Like
looking back, it's wild to think of how much it's
improved my like overall just day to day how I
think of myself and self care and self love.
Speaker 3 (03:11):
So you know, it was it was a.
Speaker 4 (03:13):
Little selfish in a way, and that like I liked it.
Speaker 3 (03:15):
I was the consumer.
Speaker 4 (03:16):
But then I was like, oh, this could be like
a really great experience. And I started here in Nashville,
which is where I'm based, and I had a really
great group of people of client tele that were coming
to me and.
Speaker 3 (03:32):
They were trusting me, and I.
Speaker 4 (03:33):
Was like, I just want to make this experience better
for them. So hence skin Farm we started, and Well
Companies started twenty seventeen, opened our first clinic in twenty nineteen.
And you know, we're speaking about Charleston. That's number ten,
which is so crazy, but we're just kind of right
in the wave of the demand is there and people
(03:55):
are excited about the experience, so we're just happy to grow.
Speaker 1 (04:00):
You aren't growing, So what do you? How do you?
How do you frame the expansion?
Speaker 2 (04:04):
Like did did you did you envision having more than
one location or did it just the demand was there?
Speaker 1 (04:10):
You found great markets? How did that product process start?
Speaker 4 (04:14):
Too many people know the answer, the honest answer this question,
so I have to be honest. The answer is no,
like I did not. I truly I started. I had
a genuine passion for aesthetics, as I mentioned, but I
didn't necessarily enter any of this with that business mindset
or I mean, I guess there's a lot of entrepreneurs
(04:34):
in my family. So now when I look back, I'm like,
this makes sense.
Speaker 3 (04:37):
I think it's in my blood. But I definitely didn't
plan on one clinic. I did not plan on ten.
Speaker 4 (04:44):
But I'm so happy that we that we're here and
that we can do it. I think that the impact
is amazing and it's so cool to see the testimonials
just every day, and we have a really awesome team,
so which I would not be doing without everyone.
Speaker 3 (04:58):
So yeah, it wasn't the plan. All happened organically.
Speaker 2 (05:02):
That's interesting because you talk about the entrepreneurs in your family.
Was there anybody in particular that had, you know, an
effect on your leadership or was a mentor to you.
Speaker 3 (05:12):
Yeah, I mean definitely in my family.
Speaker 4 (05:14):
I have several family members, including both of my parents,
who are entrepreneurs. And then I think that that pace
the base of clients that I mentioned earlier really encouraged me.
So when I kind of started talking about I wanted
to curate the experience. I was very encouraged by a
few female entrepreneurs here in Nashville who told me to
(05:36):
go for it and it's so fun. We're obviously still
in touch and there's like it's so crazy when we
like wrote ideas down on a post it and now
we're here.
Speaker 3 (05:46):
But a lot of great women have inspired me for sure.
Speaker 2 (05:49):
So when you look at the clinics and I know
here in Charleston you have an awesome team, talk a
little bit about the team that you have and kind
of that team is what separates you from others, that
environment that you're so passionate about with in the clinics.
Speaker 4 (06:00):
Correct, Yeah, yeah, I think we in Charleston. A lot
of the dialogue right now is around the amazing views
because the clinic is stunning and it is, no doubt,
but I'm like, I don't want that to overshadow the
fact that this team is even better than the views
and there.
Speaker 3 (06:17):
So our philosophy is.
Speaker 4 (06:18):
That we we hire all NPS and PA, so that
means providers who have extensive education, and then there's our
internal training as well that every provider goes through to
make sure that we're all aligned on our philosophy and
to make sure that we're providing that skin farm experience
that we've become known for. But on top of that,
(06:41):
the provider team in Charleston is so good, and they
came with experience and aesthetics, but then joined skin Farm
because they wanted to refine their practice and how they
do things and and also practice under our philosophy, which
I can speak to, and that's very much so proceeding
(07:02):
with trustworthy care, so integrity and never doing any procedure
on anyone that we would not do on our mother,
or on our sister, or on our best friend. And
I think that in an industry that's really exciting right now,
that's really important. It should always be top of mine,
but I think right now it's probably more important than
(07:23):
ever that.
Speaker 3 (07:25):
Injectors and providers are.
Speaker 4 (07:28):
Maintaining antigrity and not overtreating, because at the end of
the day, we're really just here to balance the face
and the natural features of someone's face and not distorted.
So that's what we're all about at skin Farm, and
the Charleston team is so good that there's a lot
of excitement around them, and it's been really cool to
see the impact that they've already had on the community
(07:49):
and what we opened last month, So just a few weeks.
Speaker 2 (07:52):
Are there any new techniques or any new products that
you're particularly excited about.
Speaker 4 (07:56):
Yeah, so I'll speak to So we're we have a
really mindful minu of services and we keep it minimal.
We don't want to be upwhelming for the consumer or
the provider because I think that you need to do
a specialized menu of things all day every day to
be a specialist.
Speaker 3 (08:15):
We don't want to be a jack of all trades.
But with that, we are constantly vetting new treatments.
Speaker 4 (08:21):
There are so many treatments that we have trialed that
we have never picked up and it's proven that it's
a good thing.
Speaker 3 (08:28):
We haven't because they've been pulled from the market since.
Speaker 4 (08:32):
And then there's there's just some tried and true like
micro needling and botox and photo facials.
Speaker 3 (08:37):
Those have been around for a really long time.
Speaker 4 (08:39):
They can safely be done their classics because they work,
and that's part of our menu of services, including traditional filler.
And then some of the newer treatments that we're offering
really fall under that regenerative medicine. So where we it's
called autologous, which just means that it comes from you.
Speaker 3 (08:57):
It's your blood.
Speaker 4 (08:58):
We do a simple blood draw and then it's PRP
and we inject it. And actually, it's funny that you asked,
because the Charleston Clinic is doing a lot of it,
which I think is.
Speaker 3 (09:07):
Provider driven, but I think that Charleston also really loves it,
which makes it right. Yeah, yeah, that's kind of what
I saw.
Speaker 4 (09:16):
I went to the opening there and it was so
great to meet people in the community and it really clicked.
Speaker 3 (09:21):
Like I already felt good about Charleston.
Speaker 4 (09:23):
We obviously did our due diligence on the front end,
but it's really cool to see it come to life
and meet everyone.
Speaker 3 (09:28):
And I did feel.
Speaker 4 (09:29):
That there was just that consistent a lot of creative
females who are into health and wellness, and they were
looking for a way to just you know, develop a
maintenance plan and not necessarily change the way that they look,
but just.
Speaker 3 (09:43):
Get a grip on the aging process.
Speaker 4 (09:46):
So yeah, that's our I think our menu of service
is a nice is a nice balance of that, like
plastic traditional has been around for so long, tried and true,
but then also modern and regenerative, and I think when
you balance those that's when you get that really nice
result where it's kind of like undetectable, you know, people
are like, you look good.
Speaker 3 (10:04):
I'm not sure what you did, but.
Speaker 2 (10:07):
Yeah, your services, in your holistic view kind of matches
the market, really will, because I've you know, I've I'm
not originally from Charleston, but it's the most outdoor health
and wellness, kayaking, running, you know. I see people that
have their kids on the back of a bicycle taking
them the school the morning. I've never seen that before.
So I think what you do match is perfectly with
the market.
Speaker 3 (10:28):
Yes, no, we totally noticed that.
Speaker 4 (10:29):
My husband and I visited a couple of falls ago,
and part of that trip was scouting the location which
we are now at, and that was a pretty easy yes,
but also just checking out the culture of the community,
and we were like, this is so perfect for us.
And we did notice really everyone's just so happy and
active and going.
Speaker 3 (10:49):
Out on their boats.
Speaker 4 (10:50):
And you know, we are very very rooted in Nashville
with our family and our business.
Speaker 3 (10:56):
But we were like, should we move here, but you know, we'll.
Speaker 2 (10:59):
Just I was about to say, that's how it hapen
is most people vacation is at once and say I
don't care, I'm moving.
Speaker 3 (11:04):
Yeah, I can understand why it happens.
Speaker 1 (11:08):
So you talk about balance a lot.
Speaker 2 (11:09):
So the biggest question, you have three children, three young children.
Of that, how do you balance having ten locations, being CEO, founder,
nurse practitioner with the family life.
Speaker 3 (11:19):
Yeah, for sure.
Speaker 4 (11:22):
So much support, I mean, and I try to be
transparent about it. I have a husband who's very modern,
he's very involved, he's very hands on, which I think
should be the standard, by the way, and we do together.
Speaker 3 (11:37):
By the way.
Speaker 4 (11:38):
He's really the co founder of skin Farm and has
helped since the very early days. We have family here,
we have parents who helped, we hire child care we
need it, we have a full time nanny. And then
I think it's on top of that, because I think
it would be a disservice for me to not share
that and be transparent.
Speaker 3 (11:56):
On top of that, it's just having.
Speaker 4 (11:59):
Constantly check in with yourself and having the family meetings
and saying is this working for our family unit?
Speaker 3 (12:04):
Okay, what do we need to say yes to? What
do we need to say no to?
Speaker 4 (12:06):
So it's it's really mindfulness, and I think that without
that it could feel even more chaotic.
Speaker 3 (12:13):
But that's not to say that it doesn't. I mean
it is. My days are rather unpredictable, but I've learned.
Speaker 4 (12:19):
That that's kind of just expected for a founder, CEO
and mother.
Speaker 3 (12:24):
And I think it's a wild season for us.
Speaker 4 (12:26):
But I try to approach it all with gratitude and
I think that that has helped so much too, rather
than you know, I have to do this, and you know,
viewing everything as.
Speaker 3 (12:37):
A problem or yeah, a problem.
Speaker 4 (12:40):
Instead you just think of it as this is an opportunity,
this is a challenge, and there's going to be a
learning and I'm grateful that we have sports and that
we have active, healthy kids, and I.
Speaker 3 (12:50):
Think that's really helped a lot.
Speaker 4 (12:52):
So I I journal frequently, and I I've noticed that
if I, you know, if I can decrease caffeine and
have a healthy diet and incorporate movement, all of that
really helps you're which I think is important to keep
in check during this crazy season.
Speaker 2 (13:08):
Do you think you're passing on that entrepreneurial spirit to
your children the way your family did to you.
Speaker 4 (13:13):
I do think I am specifically my eight year old daughter.
She's very interested in the fact that that we have
created skin Farm.
Speaker 3 (13:23):
I think she's mesmerized. And then my son also.
Speaker 4 (13:27):
Has started noting it which is cute and they love. Yeah,
they love talking about skin Farm and the clinics and visiting.
So we'll see, we'll see if it struck a chord
with them.
Speaker 1 (13:40):
They can't wait for a career day at school, can they, right? Yeah,
I don't think they even do that anymore.
Speaker 2 (13:45):
By the way, So, is there anything that you read, watch,
listen to that formulates your business planning forward or inspires you?
Speaker 4 (13:53):
I think for me I like to as far as
like branding and spo so I'd like to get inspiration
from jacent and just yeah industries or even sub industries,
but still within the beauty business, but you know.
Speaker 3 (14:05):
Hair care and workout brands.
Speaker 4 (14:09):
I am just like the I'm a great consumer when
it comes to health and wellness, so I am like naturally.
Speaker 3 (14:15):
So in it and constantly viewing other brands.
Speaker 4 (14:20):
And as far as the experience, I think a lot
of it does just come from how we want to
be treated, and thankfully that resonates with our clients. You know,
I'm I'm how old am I at thirty six thirty
seven in January?
Speaker 3 (14:36):
So I think I can just truthfully.
Speaker 4 (14:38):
Speak to like, oh my gosh, I woke up one
day and I felt like I aged ten years. So
it was so nice to have the resources of skin
Farm where you know, we just we just did a
little a touch up with some botox and filler, and
I think that me sharing my journey has really guided
(14:59):
like how we treat people at skin Farm. So a
lot of it's internal. We have a really passionate team.
Speaker 3 (15:05):
Too, who is active as far as guiding our brand.
Speaker 4 (15:12):
And then you know, we do a lot of polling
people on socials.
Speaker 3 (15:16):
So it's what I did in the early days and
we still do it.
Speaker 4 (15:21):
I think that it is the brand's responsibility.
Speaker 3 (15:25):
If you expect people to.
Speaker 4 (15:27):
Consume your product and consume your treatments, then you should
probably ask them what they want and you should probably
get their feedback.
Speaker 3 (15:33):
So we're huge on serving our community and I.
Speaker 4 (15:36):
Actually I would say that that is absolutely our number
one inspiration for our brand direction.
Speaker 2 (15:45):
Well, it's funny because a lot of the leaders we
talk to are most successful talk a lot or most
about culture, about not just the product, but the environment,
what you're creating internally in externally.
Speaker 3 (15:55):
Yeah, totally. Yeah.
Speaker 4 (15:57):
For us, I mean, the priority is you have to
think that when people came to you to discuss skin.
Speaker 3 (16:02):
Depending on their skin.
Speaker 4 (16:03):
Concern naturally there's there's going to be some degree of
vulnerability that takes place there. So it's really important for
us that we always come from like a warm and
supportive stance, and then we take that culture and we
also say that that we apply that to how we
treat each other. So I think that overall the culture
(16:25):
is just again warm and supportive. Obviously it's a workspace,
so we're not perfect, but it's it's very top of
mind for me. And as my job has evolved, which
has sometimes feel like it evolves every six weeks but
maybe every six or twelve months, that has always remained
a priority for me, and that's that I'm constantly in
(16:46):
touch with and overseeing brand and culture and the experience
because again, that's what we've become known for, and I
think that's what makes us stand out. So I think
that as long as I keep mine, that's kind of
our worth star, and I think that's what will keep
like our soul intact is you know, we are, we're
growing faster than we were at one point, So I
(17:08):
think that special sauce is there and it's never going
to change, and I think that's what it's like hard
to articulate.
Speaker 3 (17:14):
It's one of those things that people just feel when
they come in, They're like, I don't know what it is,
but I get it and I see what you guys
are doing, and that's when they.
Speaker 2 (17:21):
Fall in love with skin fun Well, speaking of the
Secret Sauce, if there's someone listening that has an idea
of a business, they want to start a product, they
want to create, what advice would you give someone?
Speaker 3 (17:31):
Yeah, I pretty consistent.
Speaker 4 (17:35):
Advice that I like to give is that if you
are if you have an idea or you're you're considering
a startup, I would absolutely confirm that it is coming
from a place of passion because when it gets hard,
and it will get hard, you'll want to be able
(17:57):
to be energized by the challenge, right like be like, Okay,
I'm going to fight and I'm going to fix this
and I'm excited to.
Speaker 3 (18:04):
Figure it out.
Speaker 4 (18:05):
And I think if I think, if the passion isn't there,
it could be easy to throw in the towel. Because again,
it's not just this industry, but I have learned that
just through.
Speaker 3 (18:17):
Through ownership and leadership and.
Speaker 4 (18:19):
You know, managing all the things that come with a
startup and then scaling a company. It is challenging, but
I think as long as it's coming you're coming from
a good place, then it can be really exciting. So
I absolutely encourage it if you're doing it for the
right reasons.
Speaker 1 (18:37):
So is do what you love and you never work
a day? Is it actually true?
Speaker 3 (18:40):
No?
Speaker 4 (18:41):
No?
Speaker 1 (18:43):
Yeah?
Speaker 3 (18:45):
Sure?
Speaker 1 (18:45):
Yeah.
Speaker 2 (18:46):
One last question, So when you're not working, what do
you enjoy doing. What's your hobby, what's your thing?
Speaker 4 (18:51):
Yeah, I love working out or I'd even summarize that
as movement, because that looks different depending on the chapter
of my life. For a while, I was good about
going to a fitness class three to four times a week.
It's not really happening right now, so it might look
like a walk or you know, I'm trying to lift weights.
Speaker 3 (19:08):
As I get older. I know it's important for women.
Speaker 4 (19:11):
And then even a big thing that I have started
doing recently is single tasking rather than multitasking, and I
think women can really struggle with that. I think sometimes
we pride ourselves at being good multitaskers, but single tasking
has really helped me slow down but speed up at
the same time, if that makes any sense. But slow
down to really give that task the focus that it deserves,
(19:35):
and then it just helps you kind of operate at
this like manageable pace to where honestly to where you
avoid burnout. And now I'm talking about working because you
asked me about the things that I like doing.
Speaker 3 (19:47):
Outside of work, which are movement. I love reading both
fiction and non fiction, and I love spending time with
my family. I'm a really hands on parent.
Speaker 4 (19:58):
The kids are at such an ex age, so it's
really important to me because I am busy in my
career when I'm with them, I try to make sure
that I have that quality time. And I think that's
the best way to not have that guilt of being
busy with your Career's just whenever you're working or working,
whenever with your kids, you're with your kids. I won't
(20:19):
say that that's always a perfect balance. It can definitely
bleed into one another, but that is the typical intention,
the usual.
Speaker 1 (20:27):
Until chasting with three children is nearly impossible.
Speaker 3 (20:30):
Yeah, you know this, Ia, So tell us.
Speaker 1 (20:34):
Where to find you.
Speaker 2 (20:34):
Tell us how to get in touch with you, your
social media, your web website.
Speaker 3 (20:40):
Yeah, for sure.
Speaker 4 (20:41):
I mean to speak specifically to the Charleston location.
Speaker 3 (20:47):
We are downtown Morson Yards area. We're basically right on.
Speaker 4 (20:52):
The other side of the bridge that will connect you
to Mount Pleasant, right off of the marsh right there.
And our website is skinfarm dot and we are on socials.
You can find us at skin Underscore Farm and I.
Speaker 3 (21:07):
Would also love to connect with people.
Speaker 4 (21:09):
And I'm also on socials and my Instagram is my
name Megan Griffin m E G A N G R
I three S I N.
Speaker 3 (21:19):
I have not been able to get the proper spelling
for my handles, so that is what we have right now.
Speaker 2 (21:23):
Well, I tell you what, so great views from the clinic.
You've got great products. It sounds like the culture is
amazing and it's more of a holistic view than just
skincare and beauty.
Speaker 1 (21:32):
So, Megan, it's been great to have you on.
Speaker 2 (21:34):
We look forward to seeing where you go from here
and how you expand. And thanks for joining us today.
Speaker 3 (21:38):
Thank you so much. I'm excited to have you. And Andrew, Hey, I'll.
Speaker 1 (21:40):
Come in great is not as good as my wife's.
You need earn there.
Speaker 3 (21:45):
We'll take care of you.
Speaker 1 (21:46):
You've been listening to iHeart radios CEOs.
Speaker 2 (21:48):
You should know heard every Tuesday and Saturday morning, right
here on this iHeart radio station.
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