August 21, 2025 • 19 mins
Alexander Movshovich - Owner, founder of KERATO | CEO's You Should Know
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Hi, everyone, the Steve Dollar sign and welcome to this
week's edition of CEOs. You should know I'm thrilled to
be joined by doctor Alexander Moskovich, the owner and founder
of Karato.
Speaker 2 (00:10):
Thank you very much for all having me here. It's
a really pleasure. I've already talked a little bit and
the Asoya Studios. It's just amazing. I'm telling you from
many perspectives, so we appreciate that. We're excited to jump into.
Speaker 1 (00:22):
Your journey and learn a little bit more about the
company too. So to kick things off, why don't you
tell us a little bit about your background and what
initially drew you to the field.
Speaker 2 (00:31):
Well, I'm a phomologist, obviously, and I'm pretty much double
trained because in Russia I did have medical school and
then I had PhD work, and then after that I
almost became a youngest professor. But I had three kids
already at this point, and we decided just to leave
and go to the United States. I was invited to
research in Cornell and that's what basically the first the
(00:56):
road which I did all right. When I came here.
We did two years of the research. I get the
first price for the best project which was like very
nice as well, and that's allowed me to get into
the Cornel residency and then fellowship and they was accepted
as the full time person. And after that, after like
several years, I decided to go my own to the office.
(01:17):
And you know, I was an eventing pretty much all
the time. Something. I had ten page patents in Russia
and at this point already have three here.
Speaker 1 (01:25):
Congrats, thank you. Impressive background. So you've been in the
field for over forty years. What really inspired that interest?
I know you just talk to talk to us through
that journey, right, but in particular to the eye and
vision science.
Speaker 2 (01:39):
Well, it's kind of strange, as usually things are. I
didn't do anything good during nine years of my school,
and the last year I decided that I need to
go to the medical schools. I started to learn more
and so I got sick, had miss stagmas because overworked,
and the stagmas is related to the eyes. So eventually
(01:59):
I ended up in one of the hospitals, which I
started to see all the machinery and I liked it.
My father was very great and known arthopedic surgeon, and
once I came to his operating room and he was
cutting the limb, I found myself on the floor and
from that point on no orthopedics. So I liked computer
things and like, you know, more kind of precise movements,
(02:21):
and that's why it's sophomology. That's awesome.
Speaker 1 (02:24):
I know you've conducted extensive research and rental disease and surgery.
How have those complex conditions really kind of shaped and
informed you around the areas and taking your approach to
the cosmetic eye approach?
Speaker 2 (02:37):
Well, you know, there's a big difference between alphamology in
the United States and Europe, and inclusing Russia and the
United States, is very structured. If you do cornea, you
cornel specialists, don't touch the redknif. If you're rental surgeon,
you're not going to be you know, like sending any patients.
So basically I'm a European type. In Russian community, people saying,
(03:00):
if you do RETNA, why don't you do the character right?
So I made a decision because I like it. I'm
pretty good in both of this, and RETNA taught me
how to fix problems which happened to other people and
myself as well, and that's why I started to go
research in different areas. Primarily it was retina. Then it
was like you know, complications of the of the other surgeries.
(03:23):
But they also had the friend in France who once
called me up and said, listen, Alex, I did something
which you don't expect me to do. What is it?
I changed the color of the eye. Like bullshit, I
cannot be that. So he sent me like you know,
some kind of like words from his patients. He's so happy,
like okay, I'm coming, let me take a look. So
(03:43):
we came with my wife Paulina there and I saw
like three cases like very impressive. You would see under
microscope something scary like what he's doing there? How's going
to end up? And then you see it like sitting
persons like well, it's beautiful. Actually. So I came back
and I start to get a research into it because
(04:04):
I do photography, and photography is also like pattern recognition
and the color of sensation and stuff, and that's what
brought me to this.
Speaker 1 (04:11):
Actually, that's awesome. Speaking of a photographer, you just mentioned
a little bit. I know that's one of your passions.
How did that really inspire you throughout this process a
little bit more?
Speaker 2 (04:19):
Well, I guess as I told you photography. It's to
some degree to big degree pattern recognition. You see something gorgeous,
it could be like a vanescent you can pass walking,
or it can pass on the bike and see all
of a sudden something and it's God gets into your heart.
Sometimes people ask what camera they use. It's not a camera,
it's an eye and a heart. So same thing here.
(04:41):
When you do the surgery for the color change, well
basically scare outa dot com guys if you're interested, you
can take a look on the results and like all
the frequent test questions as there as well, so they
can just learn of this. But nevertheless, your first part
you create the tunnel in the cornea which you feel
with the pigment. The second part already becoming artistic. You
(05:02):
need to do even pigmentation in one eye. You need
to do correspondence between two eyes. And it needs to
be looked as the great pattern of beauty because people
doesn't come to you to be not blind, they come
to be more beautiful. And that's what it is. That's
why I use it. Doctor.
Speaker 1 (05:17):
It's like an artist.
Speaker 2 (05:18):
It's a combination. Yeah, that's awesome. I know.
Speaker 1 (05:21):
Permanent eye color changed to be a bold concept. What
were some of the early challenges you faced when you
came over from Russia and started introducing it to the
United States.
Speaker 2 (05:30):
Well, in the United States, there is like in any
other country, there are a couple of problems. One is
official people need to give you some kind of permission.
So in the United States have DA. But if DA
doesn't give you the permission, it just doesn't interfere with this.
It's not contradictory for anything. But it's on your own.
It's not malpractice coverage. It's your own, you know, like responsibility.
(05:55):
So that's one part of it. Second part of it,
you basically take the person who ready beautiful and you already
have twenty twenty vision and basically the only thing which
you can do not to spoil it. You can make
it beautiful, but you cannot make it better, right, Okay,
So that's one challenge. You need to do the work
which is very meticulous, very safe, and very beautiful at
(06:18):
the end. So that's a combination of things that makes sense.
Speaker 1 (06:22):
That's awesome, and I know that to your point. Obviously,
you guys are really known for your safety and aesthetics, right,
how do you balance those two things? Right, you want
to be that artist, but you also want to make
sure that the patients are extremely safe. Just to your point,
you don't want to ruin their vision or anything like that.
How do you find that balance during that process?
Speaker 2 (06:41):
Well, the most important thing actually to talk to the people.
You know, my father, who I had mentioned was the
very great doctor, told me talk to the person eighty
percent of the time you will know who is he
and what she wants.
Speaker 1 (06:51):
Yep.
Speaker 2 (06:52):
I spend enough time with every patient talking to see
what really she wants. But before that, she's going to
the line of machinery which we have, and I probably
our combination of machinery is like level of university because
you really need to know what's going on there. You
need to see what's going to be contradictory for the
surgery and percentage which I would say no, probably maybe
(07:14):
one or two percent, it should be some kind of
problem with the cornea or maybe the chronic disease. So
basically one part of the medical when I just you know,
oversee the whole pattern of whatever with the eyes, with
the psychology, because sometimes people is good anatomically but psychologically
completely not ready. And I you know, you cannot take
(07:35):
these people on the table because you're not going to
be happy anyway. So I tell them go home, sleep
with the decision. Come back again. The doors are opened,
but you're not ready right now. Sorry.
Speaker 1 (07:44):
I like that.
Speaker 2 (07:45):
Yeah. The third part of it is actually technically technical itself. Sure,
you need to use properly the technology, setting up the
certain patterns of the power and stuff like that, But
most of all you need instrument because the cornea it's
actually elliptical. It's like melon. It's not a watermelon, and
the computer does watermelon, it does completely round things. So
(08:08):
you need to adjust the size to the size of
the cornea. For that, you need instruments. And that's the
actually the way where he did his special instruments, which
I get the patents for that. Wow, that's awesome, very good.
Speaker 1 (08:20):
I know. In twenty twenty three you actually co founded
the Coroado Pigmentation Club International. What inspired this initiative and
what role does it really play in the future.
Speaker 2 (08:32):
That's the very first step when it really became kind
of official in the world and it's combined for people.
One is the father of the whole procedure is doctor Allion.
Second was doctor Ferrari, who was actually my friend of
mine who I visited in France. Yeah, and was another
(08:52):
person who is not practicing right now anymore, doctor Boikoff,
but he also was very good inventor and worst one
was me. So we combine our efforts and the mission
was just you know, bring to the world best technology,
best approaches, and best results using all this. And that's
why we just trademarked our club. And at this point
(09:14):
it's become society and that's why we already have two
congresses with this. So it's very interesting.
Speaker 1 (09:19):
That's awesome.
Speaker 2 (09:19):
Congrats, thank you.
Speaker 1 (09:21):
I know we talked about this earlier before we jumped
down the podcast. You just opened recently an office in
Miami as well. Are there any other future plans of
expansion or really what's next?
Speaker 2 (09:32):
Well, at this point we called Karata dot Com, which
basically umbrella for both offices. At this point, we have
in mind expanding this by teaching people who will want
to be well, not franchising, but licensing or something, but
be under this umbrella. Sure, and again, as I told you,
we have trademarking not only this but the technology itself. Yep.
(09:55):
And my plan is actually to maybe teach people tyfically
how to use it the best approaches to this and
that way they will be under the same umbrella, and
I hopefully it will be more you know, for more
affordable for the people as well.
Speaker 1 (10:11):
Yeah. Absolutely, speaking about the future, obviously very innovative surgery
already in a procedure already. What do you foresee is next?
Are there going to be any upcoming innovations within the space,
anything new that we should be looking out for.
Speaker 2 (10:25):
I have three directions which I'm actually envisioning. One is
actually laser technology, which we will create more acceptable shape
and characteristic of the tunnel, so you will not need
that much of the work with a knife, so people
who doesn't have like extra surgical expertise would be able
(10:47):
to do it. It's good and bad like and it's a
double sided sword. Yeah, that's the reason for me not
to give the instruments right now, because they're so sharp.
You can not only do good, but if you only
can't do bad as well. That's why the plan is
actually too improve the laser technology. Sure, still I see
some rooms for the instrumentation. The third is would be
(11:09):
I want to make it reversible at this point is
partially reversible because I invented the instrumentation which can remove
up to eighty percent something between fifteen and eighty percent
of the pigment.
Speaker 1 (11:20):
If they change their mind and any point, right, yeah.
Speaker 2 (11:22):
And substitute with something else. It's actually very interesting as well,
because you know, as usually when you have something interesting,
it's sometimes accidental. So the person who I told him
don't use this high intensity, no, I want it because
I'm paying money kind of thing, like you know, in
the year, she carries out to say, okay, doctor, you're right,
now remove it, Like how are you going to remove it?
(11:43):
So my wife at that point, who is doing like
our internet access and media, she was doing something and
she's like, what are you doing with the hammer? Doing
something with the needle, Like, I'm not preparing instrumentally what
I mean instrumentally, I need to do the surgery for
this lady. I need to remove it. So basically I
was creating instrument on the spot sterilize it. And from
that point on I started to remove more and more.
(12:04):
I just invented more and more shape and stuff, and
I got the two patterns for that actually nice. So
the next thing I in mind is to make it
more reversible, and I have a couple of things in mind.
We'll see how it's going to work. Well.
Speaker 1 (12:18):
Excited to see what's next. I'm sure along the way,
obviously launching a brand new category within the vision space,
there may have been some hurdles or some bumpsy had
to overcome, which I'm sure have been lessons for you.
What in particular stands out as maybe one of those
hurdles and what was your takeaway that you were able
to grow from?
Speaker 2 (12:38):
Well? Number one, Unfortunately, you know, in this industry, people
want to be presented on the screen all the time,
and at that point, there's some not professional people who
just you know, commenting on something which I really do
not understand. There's some professional people who commenting again on
something which do understand partially. And there's some really very
(13:00):
professional people unfortunately, who doesn't even respond to my questions.
Because one person said that we have replacement of the
corny after this procedure, and I read the letter here
pleased that you know, enlighten me. What was it, who
did it, what kind of technology was it? Yeah, she
never returned me a call because it was definitely not
carecter pigmentation. There was something different. So basically I would
(13:21):
suggest to everyone who is interested in this not just
to go to the frontline of the presentation, not just
see one presentation. I would just go a little deeper,
Like in the beginning, would say American Academy of Automology warning,
it's very respectable, obvious society, it's warning, it's like really
something threatening. People don't read after that. It's a lot
(13:42):
of mistakes there. Unfortunately we already wrote the letter, you know,
converting all this back. Didn't respond to this. But my
suggestion it's read deeper into this no more and maybe
look on the results before to say it's not bad
or good, just the research.
Speaker 1 (14:00):
Absolutely, Alex, I always love asking this question to everybody
that comes on the show. For anyone that's tuning in
that might be thinking about starting their own business or
inventing something new, or being innovative in a particular field,
what advice would you give them?
Speaker 2 (14:15):
You know, before you cross the line, you need to
know the line. Before you change the rule, you need
to know the rule. Safety is still first, and it's
not just you know, obviously you need to try to
do something like experimental first. You need to figure out
really what you you know what your outcome you're looking for,
and then you know, like when you're building the building,
(14:37):
you need to base first. If your background is not good,
get the background first, because your building may a collapse
if it's not a good breakund I would suggest if
you if you already have some interest in something which
already introduced, maybe you talk to the people who know more.
If you're introducing something new at this point. Sometimes even
(14:57):
child GPT can give you some advance. You need to
check what she's saying. But the information is so quick.
You know he recently did the search for me. It
would be taking like probably a couple of months, twenty minutes.
Deeper search is like I was like shocked. That's what
I would use carefully, but definitely would use in order
to get find the foundation for going forward.
Speaker 1 (15:18):
Great advice, Well, we covered a lot of grounds about you,
about the company. Is there anything that we might have
missed that you want our listeners to know?
Speaker 2 (15:28):
Well? Again, my suggestion if you decided to do something
including color change, first ask yourself you really want to
do it or not? Now? The second question would be
do you agree to accept that's nothing as perfect? When
you asking for God to do something which you're not
(15:48):
going to deliver, You're going to be unhappy. So first
match what you want with the possibilities, because some people
ask you something which you cannot deliver, and be honest,
I'm honest to the people. If you cannot delivered, just say, listen,
you asking me for something which I cannot do. And
actually after that, I'm telling them if somebody will propose
you doing it, I think twice because if somebody refuse
(16:12):
to do surgery, especially if it's paid surgery, there's a
reason for this. Yeah, just listen to your heart. I
think it should be a combination of brain, heart and
hands and preferably art understanding. It's not easy, but acceptable stuf.
Speaker 1 (16:26):
No, it speaks. It speaks volumes by your integrity too, right, Yeah,
that's awesome. Well, if someone's tuning in that's interested in
the procedure, what is their first step to find out
more information?
Speaker 2 (16:36):
Well, number one, I would suggest to go to our website.
It's Karata k E R A t O dot com
and you're going to have a lot of frequently asked
questions and explanations and you know before and after examples.
Also Instagram also it's Karata the same name, but Karata
n YC. Because people unfortunately mimicking us, they trying to
(16:58):
they you know, some people still our content without their mission.
Even we have the case when one French person converted
with e men to women, women to men and say
that that's their patients. My gosh, it is yeah, yeah,
it's crazy. It is crazy. But that's what happens when
people jump to this train, especially if they don't have
(17:19):
enough expertise, they use somebody's expertise saying that they're them.
So be careful, Just to be careful when you just
kind of like estimating somebody's ability see numbers, because numbers
quantity comes to the quality anyway regardless. So that would
be my advice. And also I would say expect that
(17:42):
it's not clipping of the nails. Sure, it's something which
is more serious. It's the eyes. And despite of the
fact the surge is only twenty five minutes, it quick
to you. It's like, you know, my son asked me once,
what's the difference between good driver and very good driver?
And so a good driver can escape from the city
and very good driver doesn't get in. You need to
(18:03):
predict thing of that. There's one one step forward. Now,
the karate people break the brick because they see the
fist behind the brick already, So see the next step
before you make any decision.
Speaker 1 (18:15):
Great advice, Alex. Well, if you're interested, make sure you
check out Karata and you get to meet Alex himself
hopefully within that process and be able to get the
procedure done by the absolute best.
Speaker 2 (18:25):
Yeah, if they want to a phone number, of course
I don't remember it. I'll tell you still eight six
six four to six five six seven to one eight
six six four to six, four to six five six
seven one. Girls that have very knowledgeable in asking the questions.
If they cannot answer the question, I will talk to them.
Speaker 1 (18:44):
Actually, awesome, Well, Alex, thank you so much for being
here today. Thank you for sharing your background, your story
very impressive, and of course for telling us a little
bit more about Karata and the impressive technology.
Speaker 2 (18:56):
Thank you for having me. I'm very happy like me.
You know, I really saw you surrounding. Your air is
so good here for your energy so nice.
Speaker 1 (19:04):
Thank you right back as you really appreciate you coming on.
Thank you everyone for tuning in. Tune in next week
for next week's edition of CEOs you should know
Hi, everyone, the Steve Dollar sign and welcome to this
week's edition of CEOs. You should know I'm thrilled to
be joined by doctor Alexander Moskovich, the owner and founder
of Karato.
Speaker 2 (00:10):
Thank you very much for all having me here. It's
a really pleasure. I've already talked a little bit and
the Asoya Studios. It's just amazing. I'm telling you from
many perspectives, so we appreciate that. We're excited to jump into.
Speaker 1 (00:22):
Your journey and learn a little bit more about the
company too. So to kick things off, why don't you
tell us a little bit about your background and what
initially drew you to the field.
Speaker 2 (00:31):
Well, I'm a phomologist, obviously, and I'm pretty much double
trained because in Russia I did have medical school and
then I had PhD work, and then after that I
almost became a youngest professor. But I had three kids
already at this point, and we decided just to leave
and go to the United States. I was invited to
research in Cornell and that's what basically the first the
(00:56):
road which I did all right. When I came here.
We did two years of the research. I get the
first price for the best project which was like very
nice as well, and that's allowed me to get into
the Cornel residency and then fellowship and they was accepted
as the full time person. And after that, after like
several years, I decided to go my own to the office.
(01:17):
And you know, I was an eventing pretty much all
the time. Something. I had ten page patents in Russia
and at this point already have three here.
Speaker 1 (01:25):
Congrats, thank you. Impressive background. So you've been in the
field for over forty years. What really inspired that interest?
I know you just talk to talk to us through
that journey, right, but in particular to the eye and
vision science.
Speaker 2 (01:39):
Well, it's kind of strange, as usually things are. I
didn't do anything good during nine years of my school,
and the last year I decided that I need to
go to the medical schools. I started to learn more
and so I got sick, had miss stagmas because overworked,
and the stagmas is related to the eyes. So eventually
(01:59):
I ended up in one of the hospitals, which I
started to see all the machinery and I liked it.
My father was very great and known arthopedic surgeon, and
once I came to his operating room and he was
cutting the limb, I found myself on the floor and
from that point on no orthopedics. So I liked computer
things and like, you know, more kind of precise movements,
(02:21):
and that's why it's sophomology. That's awesome.
Speaker 1 (02:24):
I know you've conducted extensive research and rental disease and surgery.
How have those complex conditions really kind of shaped and
informed you around the areas and taking your approach to
the cosmetic eye approach?
Speaker 2 (02:37):
Well, you know, there's a big difference between alphamology in
the United States and Europe, and inclusing Russia and the
United States, is very structured. If you do cornea, you
cornel specialists, don't touch the redknif. If you're rental surgeon,
you're not going to be you know, like sending any patients.
So basically I'm a European type. In Russian community, people saying,
(03:00):
if you do RETNA, why don't you do the character right?
So I made a decision because I like it. I'm
pretty good in both of this, and RETNA taught me
how to fix problems which happened to other people and
myself as well, and that's why I started to go
research in different areas. Primarily it was retina. Then it
was like you know, complications of the of the other surgeries.
(03:23):
But they also had the friend in France who once
called me up and said, listen, Alex, I did something
which you don't expect me to do. What is it?
I changed the color of the eye. Like bullshit, I
cannot be that. So he sent me like you know,
some kind of like words from his patients. He's so happy,
like okay, I'm coming, let me take a look. So
(03:43):
we came with my wife Paulina there and I saw
like three cases like very impressive. You would see under
microscope something scary like what he's doing there? How's going
to end up? And then you see it like sitting
persons like well, it's beautiful. Actually. So I came back
and I start to get a research into it because
(04:04):
I do photography, and photography is also like pattern recognition
and the color of sensation and stuff, and that's what
brought me to this.
Speaker 1 (04:11):
Actually, that's awesome. Speaking of a photographer, you just mentioned
a little bit. I know that's one of your passions.
How did that really inspire you throughout this process a
little bit more?
Speaker 2 (04:19):
Well, I guess as I told you photography. It's to
some degree to big degree pattern recognition. You see something gorgeous,
it could be like a vanescent you can pass walking,
or it can pass on the bike and see all
of a sudden something and it's God gets into your heart.
Sometimes people ask what camera they use. It's not a camera,
it's an eye and a heart. So same thing here.
(04:41):
When you do the surgery for the color change, well
basically scare outa dot com guys if you're interested, you
can take a look on the results and like all
the frequent test questions as there as well, so they
can just learn of this. But nevertheless, your first part
you create the tunnel in the cornea which you feel
with the pigment. The second part already becoming artistic. You
(05:02):
need to do even pigmentation in one eye. You need
to do correspondence between two eyes. And it needs to
be looked as the great pattern of beauty because people
doesn't come to you to be not blind, they come
to be more beautiful. And that's what it is. That's
why I use it. Doctor.
Speaker 1 (05:17):
It's like an artist.
Speaker 2 (05:18):
It's a combination. Yeah, that's awesome. I know.
Speaker 1 (05:21):
Permanent eye color changed to be a bold concept. What
were some of the early challenges you faced when you
came over from Russia and started introducing it to the
United States.
Speaker 2 (05:30):
Well, in the United States, there is like in any
other country, there are a couple of problems. One is
official people need to give you some kind of permission.
So in the United States have DA. But if DA
doesn't give you the permission, it just doesn't interfere with this.
It's not contradictory for anything. But it's on your own.
It's not malpractice coverage. It's your own, you know, like responsibility.
(05:55):
So that's one part of it. Second part of it,
you basically take the person who ready beautiful and you already
have twenty twenty vision and basically the only thing which
you can do not to spoil it. You can make
it beautiful, but you cannot make it better, right, Okay,
So that's one challenge. You need to do the work
which is very meticulous, very safe, and very beautiful at
(06:18):
the end. So that's a combination of things that makes sense.
Speaker 1 (06:22):
That's awesome, and I know that to your point. Obviously,
you guys are really known for your safety and aesthetics, right,
how do you balance those two things? Right, you want
to be that artist, but you also want to make
sure that the patients are extremely safe. Just to your point,
you don't want to ruin their vision or anything like that.
How do you find that balance during that process?
Speaker 2 (06:41):
Well, the most important thing actually to talk to the people.
You know, my father, who I had mentioned was the
very great doctor, told me talk to the person eighty
percent of the time you will know who is he
and what she wants.
Speaker 1 (06:51):
Yep.
Speaker 2 (06:52):
I spend enough time with every patient talking to see
what really she wants. But before that, she's going to
the line of machinery which we have, and I probably
our combination of machinery is like level of university because
you really need to know what's going on there. You
need to see what's going to be contradictory for the
surgery and percentage which I would say no, probably maybe
(07:14):
one or two percent, it should be some kind of
problem with the cornea or maybe the chronic disease. So
basically one part of the medical when I just you know,
oversee the whole pattern of whatever with the eyes, with
the psychology, because sometimes people is good anatomically but psychologically
completely not ready. And I you know, you cannot take
(07:35):
these people on the table because you're not going to
be happy anyway. So I tell them go home, sleep
with the decision. Come back again. The doors are opened,
but you're not ready right now. Sorry.
Speaker 1 (07:44):
I like that.
Speaker 2 (07:45):
Yeah. The third part of it is actually technically technical itself. Sure,
you need to use properly the technology, setting up the
certain patterns of the power and stuff like that, But
most of all you need instrument because the cornea it's
actually elliptical. It's like melon. It's not a watermelon, and
the computer does watermelon, it does completely round things. So
(08:08):
you need to adjust the size to the size of
the cornea. For that, you need instruments. And that's the
actually the way where he did his special instruments, which
I get the patents for that. Wow, that's awesome, very good.
Speaker 1 (08:20):
I know. In twenty twenty three you actually co founded
the Coroado Pigmentation Club International. What inspired this initiative and
what role does it really play in the future.
Speaker 2 (08:32):
That's the very first step when it really became kind
of official in the world and it's combined for people.
One is the father of the whole procedure is doctor Allion.
Second was doctor Ferrari, who was actually my friend of
mine who I visited in France. Yeah, and was another
(08:52):
person who is not practicing right now anymore, doctor Boikoff,
but he also was very good inventor and worst one
was me. So we combine our efforts and the mission
was just you know, bring to the world best technology,
best approaches, and best results using all this. And that's
why we just trademarked our club. And at this point
(09:14):
it's become society and that's why we already have two
congresses with this. So it's very interesting.
Speaker 1 (09:19):
That's awesome.
Speaker 2 (09:19):
Congrats, thank you.
Speaker 1 (09:21):
I know we talked about this earlier before we jumped
down the podcast. You just opened recently an office in
Miami as well. Are there any other future plans of
expansion or really what's next?
Speaker 2 (09:32):
Well, at this point we called Karata dot Com, which
basically umbrella for both offices. At this point, we have
in mind expanding this by teaching people who will want
to be well, not franchising, but licensing or something, but
be under this umbrella. Sure, and again, as I told you,
we have trademarking not only this but the technology itself. Yep.
(09:55):
And my plan is actually to maybe teach people tyfically
how to use it the best approaches to this and
that way they will be under the same umbrella, and
I hopefully it will be more you know, for more
affordable for the people as well.
Speaker 1 (10:11):
Yeah. Absolutely, speaking about the future, obviously very innovative surgery
already in a procedure already. What do you foresee is next?
Are there going to be any upcoming innovations within the space,
anything new that we should be looking out for.
Speaker 2 (10:25):
I have three directions which I'm actually envisioning. One is
actually laser technology, which we will create more acceptable shape
and characteristic of the tunnel, so you will not need
that much of the work with a knife, so people
who doesn't have like extra surgical expertise would be able
(10:47):
to do it. It's good and bad like and it's a
double sided sword. Yeah, that's the reason for me not
to give the instruments right now, because they're so sharp.
You can not only do good, but if you only
can't do bad as well. That's why the plan is
actually too improve the laser technology. Sure, still I see
some rooms for the instrumentation. The third is would be
(11:09):
I want to make it reversible at this point is
partially reversible because I invented the instrumentation which can remove
up to eighty percent something between fifteen and eighty percent
of the pigment.
Speaker 1 (11:20):
If they change their mind and any point, right, yeah.
Speaker 2 (11:22):
And substitute with something else. It's actually very interesting as well,
because you know, as usually when you have something interesting,
it's sometimes accidental. So the person who I told him
don't use this high intensity, no, I want it because
I'm paying money kind of thing, like you know, in
the year, she carries out to say, okay, doctor, you're right,
now remove it, Like how are you going to remove it?
(11:43):
So my wife at that point, who is doing like
our internet access and media, she was doing something and
she's like, what are you doing with the hammer? Doing
something with the needle, Like, I'm not preparing instrumentally what
I mean instrumentally, I need to do the surgery for
this lady. I need to remove it. So basically I
was creating instrument on the spot sterilize it. And from
that point on I started to remove more and more.
(12:04):
I just invented more and more shape and stuff, and
I got the two patterns for that actually nice. So
the next thing I in mind is to make it
more reversible, and I have a couple of things in mind.
We'll see how it's going to work. Well.
Speaker 1 (12:18):
Excited to see what's next. I'm sure along the way,
obviously launching a brand new category within the vision space,
there may have been some hurdles or some bumpsy had
to overcome, which I'm sure have been lessons for you.
What in particular stands out as maybe one of those
hurdles and what was your takeaway that you were able
to grow from?
Speaker 2 (12:38):
Well? Number one, Unfortunately, you know, in this industry, people
want to be presented on the screen all the time,
and at that point, there's some not professional people who
just you know, commenting on something which I really do
not understand. There's some professional people who commenting again on
something which do understand partially. And there's some really very
(13:00):
professional people unfortunately, who doesn't even respond to my questions.
Because one person said that we have replacement of the
corny after this procedure, and I read the letter here
pleased that you know, enlighten me. What was it, who
did it, what kind of technology was it? Yeah, she
never returned me a call because it was definitely not
carecter pigmentation. There was something different. So basically I would
(13:21):
suggest to everyone who is interested in this not just
to go to the frontline of the presentation, not just
see one presentation. I would just go a little deeper,
Like in the beginning, would say American Academy of Automology warning,
it's very respectable, obvious society, it's warning, it's like really
something threatening. People don't read after that. It's a lot
(13:42):
of mistakes there. Unfortunately we already wrote the letter, you know,
converting all this back. Didn't respond to this. But my
suggestion it's read deeper into this no more and maybe
look on the results before to say it's not bad
or good, just the research.
Speaker 1 (14:00):
Absolutely, Alex, I always love asking this question to everybody
that comes on the show. For anyone that's tuning in
that might be thinking about starting their own business or
inventing something new, or being innovative in a particular field,
what advice would you give them?
Speaker 2 (14:15):
You know, before you cross the line, you need to
know the line. Before you change the rule, you need
to know the rule. Safety is still first, and it's
not just you know, obviously you need to try to
do something like experimental first. You need to figure out
really what you you know what your outcome you're looking for,
and then you know, like when you're building the building,
(14:37):
you need to base first. If your background is not good,
get the background first, because your building may a collapse
if it's not a good breakund I would suggest if
you if you already have some interest in something which
already introduced, maybe you talk to the people who know more.
If you're introducing something new at this point. Sometimes even
(14:57):
child GPT can give you some advance. You need to
check what she's saying. But the information is so quick.
You know he recently did the search for me. It
would be taking like probably a couple of months, twenty minutes.
Deeper search is like I was like shocked. That's what
I would use carefully, but definitely would use in order
to get find the foundation for going forward.
Speaker 1 (15:18):
Great advice, Well, we covered a lot of grounds about you,
about the company. Is there anything that we might have
missed that you want our listeners to know?
Speaker 2 (15:28):
Well? Again, my suggestion if you decided to do something
including color change, first ask yourself you really want to
do it or not? Now? The second question would be
do you agree to accept that's nothing as perfect? When
you asking for God to do something which you're not
(15:48):
going to deliver, You're going to be unhappy. So first
match what you want with the possibilities, because some people
ask you something which you cannot deliver, and be honest,
I'm honest to the people. If you cannot delivered, just say, listen,
you asking me for something which I cannot do. And
actually after that, I'm telling them if somebody will propose
you doing it, I think twice because if somebody refuse
(16:12):
to do surgery, especially if it's paid surgery, there's a
reason for this. Yeah, just listen to your heart. I
think it should be a combination of brain, heart and
hands and preferably art understanding. It's not easy, but acceptable stuf.
Speaker 1 (16:26):
No, it speaks. It speaks volumes by your integrity too, right, Yeah,
that's awesome. Well, if someone's tuning in that's interested in
the procedure, what is their first step to find out
more information?
Speaker 2 (16:36):
Well, number one, I would suggest to go to our website.
It's Karata k E R A t O dot com
and you're going to have a lot of frequently asked
questions and explanations and you know before and after examples.
Also Instagram also it's Karata the same name, but Karata
n YC. Because people unfortunately mimicking us, they trying to
(16:58):
they you know, some people still our content without their mission.
Even we have the case when one French person converted
with e men to women, women to men and say
that that's their patients. My gosh, it is yeah, yeah,
it's crazy. It is crazy. But that's what happens when
people jump to this train, especially if they don't have
(17:19):
enough expertise, they use somebody's expertise saying that they're them.
So be careful, Just to be careful when you just
kind of like estimating somebody's ability see numbers, because numbers
quantity comes to the quality anyway regardless. So that would
be my advice. And also I would say expect that
(17:42):
it's not clipping of the nails. Sure, it's something which
is more serious. It's the eyes. And despite of the
fact the surge is only twenty five minutes, it quick
to you. It's like, you know, my son asked me once,
what's the difference between good driver and very good driver?
And so a good driver can escape from the city
and very good driver doesn't get in. You need to
(18:03):
predict thing of that. There's one one step forward. Now,
the karate people break the brick because they see the
fist behind the brick already, So see the next step
before you make any decision.
Speaker 1 (18:15):
Great advice, Alex. Well, if you're interested, make sure you
check out Karata and you get to meet Alex himself
hopefully within that process and be able to get the
procedure done by the absolute best.
Speaker 2 (18:25):
Yeah, if they want to a phone number, of course
I don't remember it. I'll tell you still eight six
six four to six five six seven to one eight
six six four to six, four to six five six
seven one. Girls that have very knowledgeable in asking the questions.
If they cannot answer the question, I will talk to them.
Speaker 1 (18:44):
Actually, awesome, Well, Alex, thank you so much for being
here today. Thank you for sharing your background, your story
very impressive, and of course for telling us a little
bit more about Karata and the impressive technology.
Speaker 2 (18:56):
Thank you for having me. I'm very happy like me.
You know, I really saw you surrounding. Your air is
so good here for your energy so nice.
Speaker 1 (19:04):
Thank you right back as you really appreciate you coming on.
Thank you everyone for tuning in. Tune in next week
for next week's edition of CEOs you should know
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