August 26, 2025 • 17 mins
Jennifer DiLandro - CEO of Dolce Aesthetics NY | CEO's You Should Know
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Transcript
Episode Transcript
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Speaker 1 (00:00):
Everyone.
Speaker 2 (00:00):
This is Steve Dollason and welcome to this week's edition
A see as you should know. I'm thrilled to be
joined by Jen Delandra, the CEO of Adult Aesthetics.
Speaker 1 (00:08):
Jen, thanks for being here.
Speaker 3 (00:09):
To that nice Steve, thank you so much for having
me here today.
Speaker 2 (00:12):
We're excited to have you and we're excited to dive in.
So to kick things off, why don't you tell our
listeners a little bit about your background and.
Speaker 1 (00:19):
What led you to Dultay Aesthetics. Oh God, I know
where to begin, way to begin.
Speaker 3 (00:25):
Let's let's do like maybe a quick synopsis. I was married,
I was had again as a single mom, got married,
was a nursing school. I started working in Labourn's delivery
and you know, Laburn's delivery runs hand in hand with
(00:46):
women's health and runs hand in hand with plastic surgeons.
And one of my friends, who was a plastic surgeon
through a g y N that I knew, was like, hey,
Jen Hatty, would you like to go to this botox
class for this company elegant? I go, wow, I read
about it. This was in two thousand and one. I'm like, sure,
let's go. What loved it? This is great, and the
(01:06):
rest was history. So started doing botox two thousand and one.
I was working for a plastic surgeon. I was probably
one of the first nurses who did botox in New
York City.
Speaker 1 (01:16):
That's awesome.
Speaker 3 (01:16):
When I was an R and yep, and then you know,
was doing that for a few years, and then I
worked on you know, I worked as a nursing director,
and then I always did botox and fillers throughout that
time time frame. And I'm like, you know what, I'm closed.
I'm going to try to open up my own shop. Yeah,
and I did. I took my eight weeks that they
(01:37):
owed me vacation, and I said, I'll see you guys
in the fall, opened up shop, called them in the
fall and said listen, I'm not coming back, and and
the rest was history. So I opened up my first
place in two thousand and.
Speaker 1 (01:50):
Nine, ingrats, Yeah, look at me.
Speaker 3 (01:53):
Now. There was a lot of stuff that happened in
the interim.
Speaker 1 (01:56):
And we'll dive into that, don't worry. Uh.
Speaker 2 (01:58):
So you've been doing it for almost twenty five years now.
Speaker 3 (02:01):
Right, Yeah, long time.
Speaker 2 (02:02):
What has kept you passionate about it and excited about
it for so long?
Speaker 3 (02:07):
I mean, I guess because I'm good at it, and
you know, it makes people happy.
Speaker 1 (02:13):
You know, it's awesome.
Speaker 3 (02:14):
Yeah, it makes people happy. I used to think it
was trivial, and I'm like, I'm not saving lives. I'm not,
you know, a neurosurgeon. I'm not a heart I'm not
a heart surgeon. But you know, when somebody is just
getting over cancer and they come to me and they're like, Jen,
you know what, you made me feel so much better
about myself today. You know, that's that's what it's all about.
Speaker 1 (02:33):
I love that.
Speaker 3 (02:34):
Yeah.
Speaker 2 (02:34):
So you said you started off in two thousand and nine, right,
we're in a small office, and now fast forward, you're
operating with five large practices all throughout New York and
New Jersey. What were those pivotal moments across that journey?
Speaker 3 (02:47):
Oh my god. I mean, it's it's funny because I
didn't know at that point in time it was going
to be this big I was we were taking a
big chance, and I uh, it was like it was
like basically like Russian Roulette. I didn't know what was
going to happen. I was like, so I just dove
(03:10):
all in and I said, I just got to do
this I had to. I had to take the chance.
I had a you know, I had a big trauma
in my life. My husband got at the time, was
arrested and went to prison. So it was me by
myself taking care of my children. I had to take
my children. Yeah, and I said, well, you know what
am I going to do? I was only I was
a nurse working on the on the floor, you know,
(03:32):
and it wasn't enough to cut the bills and pay
for my mortgage. And I said, you know what, let
me try this and see what happens. And I did it.
I just jumped in. So that was I guess the
pivotal moment of me deciding to take a chance.
Speaker 2 (03:46):
That's awesome, take a chance on yourself and paid off
any You recently earned your doctorate in nursing DPN. What
motivated you to get that to career at the stage
and career.
Speaker 3 (03:56):
I did it because I wanted to have the doctor title.
Speaker 1 (03:59):
You know, that makes sense.
Speaker 3 (04:00):
So yeah, a vanity project, that's what it was yesterday. Vanity.
So it's like Hollywood stars do these like like you know,
like the last hurrahs in a movie, and it's like
a vanity product, which really they pretty much stuck. But
they're going to do it anyway because it's a vanity product.
But that's why I did it. I said I wanted
to have the doctor title, and I did it. So
there I am. I mean it's not, uh, it's it's
(04:23):
really not going to do much for you know.
Speaker 1 (04:26):
I appreciate the honesty.
Speaker 3 (04:28):
It's true, it's not you know.
Speaker 2 (04:30):
So obviously, growing across multiple locations, how do you balance
that clinical excellence across all five locations when you physically
camp be in five places at once.
Speaker 3 (04:39):
Oh my god, Well I have I have nurses who
work for me, and they were trained very well. Most
people obviously want me when they come through the doors.
They're asking on social right, they want I want gen
I want I want doctor Jen. So I have good
I have a good staff. I do try to allot
my time and I try to, you know, make sure
(05:02):
I'm in every day. I'm in a different practice, which
is pretty cool.
Speaker 1 (05:07):
That's awesome.
Speaker 2 (05:08):
You recently achieved expert level five injector across the top
multiple ranks and aesthetic brands.
Speaker 1 (05:15):
How do you always stay.
Speaker 2 (05:16):
At the forefront of the industry and what's next when
it comes to innovation?
Speaker 3 (05:21):
Well, I mean, I think for this industry, there's always
something new that's coming out, So you got to kind
of like just be leery of like different procedures, different things.
You have to kind of pick and choose because there's
always the next best thing, and always the next best
thing isn't always the best thing. Yeah, so you just
got to kind of, you know, kind of navigate through that.
(05:41):
I mean when I started, it was like there was
no classes. They were like, here, take the product and
figure it out. So, you know, now there's all these
different training classes and there's also a lot of a
lot of people that are trying to do it that
should not be doing it. That's another problem. That is
a very scary part.
Speaker 2 (06:02):
You know.
Speaker 3 (06:03):
You people don't realize how you know, it is very
very it could be very dangerous. You have to know anatomy. Obviously,
you have to know what you're doing. I make it
look easy, you know, and people look at me like, yeah,
I could do that. No, No, it doesn't work that way.
It's very you know, you have to I believe that
there should be especially in New York State, because it's
(06:24):
become so overblown with what injectives now, there should be
a cap. You have to have at least five years
clinical experience before they could even take an injectable course.
And you have to I mean now it is R
and level, but I think it should go up to
MP level that you have to be at least an MP,
A PA or a doctor to do it. So because
you need that clinical experience, you need that didactics. Because
(06:46):
how you come out of nursing school and just be like, hey, yeah,
I'm just going to start injecting people in the face.
You know, you don't know, you don't know one hundred percent.
Speaker 2 (06:54):
Speaking of that, what makes you guys different than the competition?
Why should someone if they want to get botox or
another precise you're done, come to doctor Jen versus the
other other guys that are out.
Speaker 3 (07:03):
There well close, Because I'm the best. I mean, I mean,
I think we're real. I think when people see us,
like on our social media, they see me doing my
silly skits, they see me doing fun stuff, and they
come in they're like, you know, you're exactly how you
are on your social media. And I'm so comfortable because
(07:24):
maybe because I don't talk down to patients or at patients,
I talk to them and they appreciate that because I'm real.
You know, some place you go in and they're snooty
patuity and they're like and half the time you're like
sitting there going why am I in this place? Like
I don't belong? Yeah, let me get out of here.
So I guess it's it's personality, you know, and I
(07:44):
make people.
Speaker 2 (07:45):
Feel comfortable, absolutely, And I think it's also your guys
reputation and the experience, like you said, and obviously you
guys know what you're doing, which is really important. If
someone's trusting their face and their appearance.
Speaker 3 (07:54):
With you, Thank you. I appreciate that.
Speaker 1 (07:57):
Yeah.
Speaker 2 (07:57):
So let's talk a little bit about the mission of
the company, right boy. So the is to make every
person feel and look beautiful. And I think you said
it earlier that that's one of the reasons you stayed
within this How do you take that mission and really
scale it out to all your followers on Instagram and
all the patients that walk through that door every single day.
Speaker 3 (08:15):
Oh that's a good question. I mean I think I
just go and I go patient by patient and I
say to the patient, what is your vision? What do
you want to feel better about? You know, it is subjective.
I can't tell somebody what's going to make them feel better.
I can't tell you. I can't tell you you. You
(08:35):
have to be able to tell me and verbalize what
you want to accomplish. So I could provide it to you,
but you have to tell me what's going to what's
going to matter to you in the in the grand
scheme of things, and if you're whatever treatment that you
want to do.
Speaker 1 (08:49):
Love that.
Speaker 2 (08:50):
Yeah, what's your long term vision for adulta esthetics?
Speaker 3 (08:53):
Oh, to be in every to be in every big city.
I love that, you know. I mean, I don't want
to be a chain. I mean, honestly, I can't splice
myself to be in every place because I am the business,
so it's kind of hard. I guess, you know, I
want to. I want to be I'm actually opening up
a place in Red Bank, Jersey now, so I'm going
(09:14):
to Jersey. I have my Jersey girls coming to me.
But yeah, I mean I just wanted to I guess
expand to maybe maybe up to maybe like eight or
nine places. I actually we could do and see how
it goes from there and eventually, you know, pass it
off to my daughter. She's also a nurse. And she
(09:35):
went back to school to be a nurse a esthetist.
So we'll see if she'll take over one's I hope so,
I hope. So, I hope I didn't build this and
I have to sell it off. It would be really
it would be really sad.
Speaker 1 (09:49):
I hope you don't.
Speaker 2 (09:51):
If your daughter's listening, make sure you continue to continue
to going. I know that in your personal endgame, right,
I think productions thing of interest down the line.
Speaker 3 (10:01):
If I'm not, uh, yeah, so I am. You know,
I currently am involved in some production products, products, production products,
products I'm thinking about. I'm thinking about protox and filler
in my brain all the time. So yeah, I I've
always been I've always been interested in production and inner
workings of like you know, obviously behind the scenes of
(10:24):
you know, uh, movies and TV shows and things like that.
So now I'm like involved with it. Now I'm working
with a couple of a couple of other production companies
and I'm getting some experience behind the scenes. I don't,
I don't. I can't. I can't. I can't, you know,
I can't release the shows that I'm working with.
Speaker 1 (10:43):
Now anything on the entertainment side.
Speaker 3 (10:47):
Well, one of them is probably gonna be on Netflix,
so that'll be pretty cool. Another one I can talk
about it's called Great Kills and it's set in Staten
Island and it's about a a hit man who's like
the Fredo of the hit man world. So it's always something.
It's like a daw comedy, but it's said as a
reality show of something. It's always something's always happening to
(11:09):
this guy and everything nothing ever goes his way. He
becomes friends with the hits, you know, he his his
trigger finger breaks, like it's just everything. He's like fort
He's like the Forest Gump of the hit man world,
which is really funny. And then so I'm involved in
that project. And then there's another one that is we're
actually writing the script now and it's about a true
(11:31):
life crime that happened in nineteen eighty so it's it's
called the Pizza Connection. So what kind of like now
going through all like the documentation, getting some of the
people who are involved in the actual crime that are
going to be involved in it, because that's awesome. So yeah,
well everybody loves mafia movies. What can I say? The
(11:53):
time I'm on my mind is always working I'm like
a shock. If I killed it, I don't stop moving,
I'm gonna die.
Speaker 2 (11:58):
So so obviously being that single mom to being the
CEO and running a successful business for the last twenty
five years and having those five locations and being able
to expand, I'd love for you to give for those
that are tuning in that want to start their own
business or want to be an entrepreneur some advice you
wish you gave yourself twenty five years ago.
Speaker 3 (12:19):
Start when you're younger, don't start as you can, not
as young as you can. But you know, you just
keep grinding. You got to get out there every day
and do the work. If you don't, you know, it's
not going to happen for you. Nothing's going to come
to you. You have to make it happen.
Speaker 2 (12:35):
Were there any moments or setbacks or moments of self
doubt across those twenty five years that you look back
on and it was a moment that you learned from.
Speaker 3 (12:45):
I learned not to marry the wrong person. That's definitely
definitely pick your pardon, you know, right, because you know
it's very important if you you know, if you are
in a relationship with somebody, you want them to be
able to stand behind you and be able to lift
you up and not drag you down. You know, it's
so important to have a man a woman. You know,
(13:07):
whatever is involved in your life, it's somebody that's gonna
you know, that's gonna let you be you and and
and help you succeed because if there's somebody there that's
not helping you, it's gonna drag you down.
Speaker 1 (13:18):
Absolutely.
Speaker 2 (13:19):
And speaking of that, I'm sure your team is extremely
important to the success of the company. Right we talked
about earlier. You can't be in all five spots at once,
but obviously you want to maintain that fun, that collaborative
atmosphere across the team. How do you do that as
CEO by managing your full team?
Speaker 3 (13:38):
Well, I mean I do have people that work for me.
A lot of people can't navigate this, but I have
friends and family that work for me. And it's very
hard to work with friends and families, so and you
have to weed out the ones that can and cannot.
So I think that helps because they they treasure my
business as I as I treasure it and they and
(13:58):
they treat it like it's theirs, so they respect it.
So that's important, and I think that obviously if you
have people that have the same goals as you, that want,
you know, to succeed. And I think today it's really
hard because the wor work ethic is not what it
used to be. I can tell you that, great, how
old are you? You can't be that.
Speaker 2 (14:18):
I've been working radio for seventeen years, but could you
could ask me how I am?
Speaker 1 (14:22):
I'm thirty eight years old.
Speaker 3 (14:24):
Well, you know what, you are very mature thirty eight.
Thank you, because I could tell you that it's like
at least a decade behind in this day and age.
I was married with children and had a career at
twenty seven years old. You know. Yeah, today it's just
these I have people come in like, yeah, you know,
(14:44):
I'm a snowbird and I go to Florida for half
the year, so I can only work for you for
six months. I'm like, snowbird, Yeah, snowbird. I go, I'm
for five and I'm not a snowbird. I go, how
does that work? Yeah? How old are you are? Twenty five?
Really a snowbird? I'm like, all right, next seal. But
these are these are the things.
Speaker 2 (15:02):
Yeah, you know, it's very hard to find people with
the same like work ethic and insane mindset nowadays, It's.
Speaker 3 (15:08):
It's true, it's it's hard. So you know, everybody thinks
that they want to be it's either they want to
be Instagram famous and they think they're going to be famous,
or they think they're going to find somebody that's going
to take care of them. One or the other. Well,
their parents are going to take care of them for
the rest of their life.
Speaker 1 (15:23):
I have we have that, and I heard too. Trust me.
Speaker 2 (15:25):
I interview people and I say, why do you want
to work at iHeart and they're like, well, I have
ten thousand followers on TikTok. I'm like, well, that's not
really uh what we do here, but thank you.
Speaker 1 (15:34):
So I hear you.
Speaker 3 (15:34):
Jen, Yeah, it's it's it's difficult, it's it's a it's
it's difficult.
Speaker 2 (15:39):
But that's awesome that you've been able to You've been
able to build such a strong team that you trust
and not obviously that you're able to depend on.
Speaker 3 (15:46):
Yeah, thank god. And my daughter, my oldest is my
I call her my colonel. So she's she carries out
the detail. So she's good. Thank God I have her.
She's really good and you know, she's she watches out
for me, she watches out for the business. So you know,
I guess family legacy. It's good to keep it.
Speaker 1 (16:05):
In the family, absolutely right.
Speaker 2 (16:07):
One last thing before we sign off. If anyone wants
to learn more information about you, more information about dulcea Aesthetics,
what's the first thing they should do.
Speaker 3 (16:14):
Well, definitely go to my social media, go to ij
so it's Dolce. It's Dolce Aesthetics New York on TikTok.
And if they would like to go to my website,
it's dol Cha Aesthetics and y dot com so you
could see all the services and locations. But if you
really want to see my personality and see me, you
got to follow my Instagram at TikTok.
Speaker 1 (16:34):
Page absolutely with the handle on Instagram.
Speaker 3 (16:35):
Again Adultcha Aesthetics and why.
Speaker 1 (16:38):
Perfect both of them.
Speaker 2 (16:39):
Well, Jen, thank you so much for sitting down with us.
Thank you so much for sharing your journey telling us
more about dulcea Aesthetics. And I'm excited to see what's next.
Speaker 3 (16:47):
Thank you so much for having me. Finally, thank you
so much for having me.
Speaker 2 (16:53):
It was an absolute pleasure, and thank you all for
tuning in. Tune in next week for next week's edition
of CEOs. You Should Know
Everyone.
Speaker 2 (00:00):
This is Steve Dollason and welcome to this week's edition
A see as you should know. I'm thrilled to be
joined by Jen Delandra, the CEO of Adult Aesthetics.
Speaker 1 (00:08):
Jen, thanks for being here.
Speaker 3 (00:09):
To that nice Steve, thank you so much for having
me here today.
Speaker 2 (00:12):
We're excited to have you and we're excited to dive in.
So to kick things off, why don't you tell our
listeners a little bit about your background and.
Speaker 1 (00:19):
What led you to Dultay Aesthetics. Oh God, I know
where to begin, way to begin.
Speaker 3 (00:25):
Let's let's do like maybe a quick synopsis. I was married,
I was had again as a single mom, got married,
was a nursing school. I started working in Labourn's delivery
and you know, Laburn's delivery runs hand in hand with
(00:46):
women's health and runs hand in hand with plastic surgeons.
And one of my friends, who was a plastic surgeon
through a g y N that I knew, was like, hey,
Jen Hatty, would you like to go to this botox
class for this company elegant? I go, wow, I read
about it. This was in two thousand and one. I'm like, sure,
let's go. What loved it? This is great, and the
(01:06):
rest was history. So started doing botox two thousand and one.
I was working for a plastic surgeon. I was probably
one of the first nurses who did botox in New
York City.
Speaker 1 (01:16):
That's awesome.
Speaker 3 (01:16):
When I was an R and yep, and then you know,
was doing that for a few years, and then I
worked on you know, I worked as a nursing director,
and then I always did botox and fillers throughout that
time time frame. And I'm like, you know what, I'm closed.
I'm going to try to open up my own shop. Yeah,
and I did. I took my eight weeks that they
(01:37):
owed me vacation, and I said, I'll see you guys
in the fall, opened up shop, called them in the
fall and said listen, I'm not coming back, and and
the rest was history. So I opened up my first
place in two thousand and.
Speaker 1 (01:50):
Nine, ingrats, Yeah, look at me.
Speaker 3 (01:53):
Now. There was a lot of stuff that happened in
the interim.
Speaker 1 (01:56):
And we'll dive into that, don't worry. Uh.
Speaker 2 (01:58):
So you've been doing it for almost twenty five years now.
Speaker 3 (02:01):
Right, Yeah, long time.
Speaker 2 (02:02):
What has kept you passionate about it and excited about
it for so long?
Speaker 3 (02:07):
I mean, I guess because I'm good at it, and
you know, it makes people happy.
Speaker 1 (02:13):
You know, it's awesome.
Speaker 3 (02:14):
Yeah, it makes people happy. I used to think it
was trivial, and I'm like, I'm not saving lives. I'm not,
you know, a neurosurgeon. I'm not a heart I'm not
a heart surgeon. But you know, when somebody is just
getting over cancer and they come to me and they're like, Jen,
you know what, you made me feel so much better
about myself today. You know, that's that's what it's all about.
Speaker 1 (02:33):
I love that.
Speaker 3 (02:34):
Yeah.
Speaker 2 (02:34):
So you said you started off in two thousand and nine, right,
we're in a small office, and now fast forward, you're
operating with five large practices all throughout New York and
New Jersey. What were those pivotal moments across that journey?
Speaker 3 (02:47):
Oh my god. I mean, it's it's funny because I
didn't know at that point in time it was going
to be this big I was we were taking a
big chance, and I uh, it was like it was
like basically like Russian Roulette. I didn't know what was
going to happen. I was like, so I just dove
(03:10):
all in and I said, I just got to do
this I had to. I had to take the chance.
I had a you know, I had a big trauma
in my life. My husband got at the time, was
arrested and went to prison. So it was me by
myself taking care of my children. I had to take
my children. Yeah, and I said, well, you know what
am I going to do? I was only I was
a nurse working on the on the floor, you know,
(03:32):
and it wasn't enough to cut the bills and pay
for my mortgage. And I said, you know what, let
me try this and see what happens. And I did it.
I just jumped in. So that was I guess the
pivotal moment of me deciding to take a chance.
Speaker 2 (03:46):
That's awesome, take a chance on yourself and paid off
any You recently earned your doctorate in nursing DPN. What
motivated you to get that to career at the stage
and career.
Speaker 3 (03:56):
I did it because I wanted to have the doctor title.
Speaker 1 (03:59):
You know, that makes sense.
Speaker 3 (04:00):
So yeah, a vanity project, that's what it was yesterday. Vanity.
So it's like Hollywood stars do these like like you know,
like the last hurrahs in a movie, and it's like
a vanity product, which really they pretty much stuck. But
they're going to do it anyway because it's a vanity product.
But that's why I did it. I said I wanted
to have the doctor title, and I did it. So
there I am. I mean it's not, uh, it's it's
(04:23):
really not going to do much for you know.
Speaker 1 (04:26):
I appreciate the honesty.
Speaker 3 (04:28):
It's true, it's not you know.
Speaker 2 (04:30):
So obviously, growing across multiple locations, how do you balance
that clinical excellence across all five locations when you physically
camp be in five places at once.
Speaker 3 (04:39):
Oh my god, Well I have I have nurses who
work for me, and they were trained very well. Most
people obviously want me when they come through the doors.
They're asking on social right, they want I want gen
I want I want doctor Jen. So I have good
I have a good staff. I do try to allot
my time and I try to, you know, make sure
(05:02):
I'm in every day. I'm in a different practice, which
is pretty cool.
Speaker 1 (05:07):
That's awesome.
Speaker 2 (05:08):
You recently achieved expert level five injector across the top
multiple ranks and aesthetic brands.
Speaker 1 (05:15):
How do you always stay.
Speaker 2 (05:16):
At the forefront of the industry and what's next when
it comes to innovation?
Speaker 3 (05:21):
Well, I mean, I think for this industry, there's always
something new that's coming out, So you got to kind
of like just be leery of like different procedures, different things.
You have to kind of pick and choose because there's
always the next best thing, and always the next best
thing isn't always the best thing. Yeah, so you just
got to kind of, you know, kind of navigate through that.
(05:41):
I mean when I started, it was like there was
no classes. They were like, here, take the product and
figure it out. So, you know, now there's all these
different training classes and there's also a lot of a
lot of people that are trying to do it that
should not be doing it. That's another problem. That is
a very scary part.
Speaker 2 (06:02):
You know.
Speaker 3 (06:03):
You people don't realize how you know, it is very
very it could be very dangerous. You have to know anatomy. Obviously,
you have to know what you're doing. I make it
look easy, you know, and people look at me like, yeah,
I could do that. No, No, it doesn't work that way.
It's very you know, you have to I believe that
there should be especially in New York State, because it's
(06:24):
become so overblown with what injectives now, there should be
a cap. You have to have at least five years
clinical experience before they could even take an injectable course.
And you have to I mean now it is R
and level, but I think it should go up to
MP level that you have to be at least an MP,
A PA or a doctor to do it. So because
you need that clinical experience, you need that didactics. Because
(06:46):
how you come out of nursing school and just be like, hey, yeah,
I'm just going to start injecting people in the face.
You know, you don't know, you don't know one hundred percent.
Speaker 2 (06:54):
Speaking of that, what makes you guys different than the competition?
Why should someone if they want to get botox or
another precise you're done, come to doctor Jen versus the
other other guys that are out.
Speaker 3 (07:03):
There well close, Because I'm the best. I mean, I mean,
I think we're real. I think when people see us,
like on our social media, they see me doing my
silly skits, they see me doing fun stuff, and they
come in they're like, you know, you're exactly how you
are on your social media. And I'm so comfortable because
(07:24):
maybe because I don't talk down to patients or at patients,
I talk to them and they appreciate that because I'm real.
You know, some place you go in and they're snooty
patuity and they're like and half the time you're like
sitting there going why am I in this place? Like
I don't belong? Yeah, let me get out of here.
So I guess it's it's personality, you know, and I
(07:44):
make people.
Speaker 2 (07:45):
Feel comfortable, absolutely, And I think it's also your guys
reputation and the experience, like you said, and obviously you
guys know what you're doing, which is really important. If
someone's trusting their face and their appearance.
Speaker 3 (07:54):
With you, Thank you. I appreciate that.
Speaker 1 (07:57):
Yeah.
Speaker 2 (07:57):
So let's talk a little bit about the mission of
the company, right boy. So the is to make every
person feel and look beautiful. And I think you said
it earlier that that's one of the reasons you stayed
within this How do you take that mission and really
scale it out to all your followers on Instagram and
all the patients that walk through that door every single day.
Speaker 3 (08:15):
Oh that's a good question. I mean I think I
just go and I go patient by patient and I
say to the patient, what is your vision? What do
you want to feel better about? You know, it is subjective.
I can't tell somebody what's going to make them feel better.
I can't tell you. I can't tell you you. You
(08:35):
have to be able to tell me and verbalize what
you want to accomplish. So I could provide it to you,
but you have to tell me what's going to what's
going to matter to you in the in the grand
scheme of things, and if you're whatever treatment that you
want to do.
Speaker 1 (08:49):
Love that.
Speaker 2 (08:50):
Yeah, what's your long term vision for adulta esthetics?
Speaker 3 (08:53):
Oh, to be in every to be in every big city.
I love that, you know. I mean, I don't want
to be a chain. I mean, honestly, I can't splice
myself to be in every place because I am the business,
so it's kind of hard. I guess, you know, I
want to. I want to be I'm actually opening up
a place in Red Bank, Jersey now, so I'm going
(09:14):
to Jersey. I have my Jersey girls coming to me.
But yeah, I mean I just wanted to I guess
expand to maybe maybe up to maybe like eight or
nine places. I actually we could do and see how
it goes from there and eventually, you know, pass it
off to my daughter. She's also a nurse. And she
(09:35):
went back to school to be a nurse a esthetist.
So we'll see if she'll take over one's I hope so,
I hope. So, I hope I didn't build this and
I have to sell it off. It would be really
it would be really sad.
Speaker 1 (09:49):
I hope you don't.
Speaker 2 (09:51):
If your daughter's listening, make sure you continue to continue
to going. I know that in your personal endgame, right,
I think productions thing of interest down the line.
Speaker 3 (10:01):
If I'm not, uh, yeah, so I am. You know,
I currently am involved in some production products, products, production products,
products I'm thinking about. I'm thinking about protox and filler
in my brain all the time. So yeah, I I've
always been I've always been interested in production and inner
workings of like you know, obviously behind the scenes of
(10:24):
you know, uh, movies and TV shows and things like that.
So now I'm like involved with it. Now I'm working
with a couple of a couple of other production companies
and I'm getting some experience behind the scenes. I don't,
I don't. I can't. I can't. I can't, you know,
I can't release the shows that I'm working with.
Speaker 1 (10:43):
Now anything on the entertainment side.
Speaker 3 (10:47):
Well, one of them is probably gonna be on Netflix,
so that'll be pretty cool. Another one I can talk
about it's called Great Kills and it's set in Staten
Island and it's about a a hit man who's like
the Fredo of the hit man world. So it's always something.
It's like a daw comedy, but it's said as a
reality show of something. It's always something's always happening to
(11:09):
this guy and everything nothing ever goes his way. He
becomes friends with the hits, you know, he his his
trigger finger breaks, like it's just everything. He's like fort
He's like the Forest Gump of the hit man world,
which is really funny. And then so I'm involved in
that project. And then there's another one that is we're
actually writing the script now and it's about a true
(11:31):
life crime that happened in nineteen eighty so it's it's
called the Pizza Connection. So what kind of like now
going through all like the documentation, getting some of the
people who are involved in the actual crime that are
going to be involved in it, because that's awesome. So yeah,
well everybody loves mafia movies. What can I say? The
(11:53):
time I'm on my mind is always working I'm like
a shock. If I killed it, I don't stop moving,
I'm gonna die.
Speaker 2 (11:58):
So so obviously being that single mom to being the
CEO and running a successful business for the last twenty
five years and having those five locations and being able
to expand, I'd love for you to give for those
that are tuning in that want to start their own
business or want to be an entrepreneur some advice you
wish you gave yourself twenty five years ago.
Speaker 3 (12:19):
Start when you're younger, don't start as you can, not
as young as you can. But you know, you just
keep grinding. You got to get out there every day
and do the work. If you don't, you know, it's
not going to happen for you. Nothing's going to come
to you. You have to make it happen.
Speaker 2 (12:35):
Were there any moments or setbacks or moments of self
doubt across those twenty five years that you look back
on and it was a moment that you learned from.
Speaker 3 (12:45):
I learned not to marry the wrong person. That's definitely
definitely pick your pardon, you know, right, because you know
it's very important if you you know, if you are
in a relationship with somebody, you want them to be
able to stand behind you and be able to lift
you up and not drag you down. You know, it's
so important to have a man a woman. You know,
(13:07):
whatever is involved in your life, it's somebody that's gonna
you know, that's gonna let you be you and and
and help you succeed because if there's somebody there that's
not helping you, it's gonna drag you down.
Speaker 1 (13:18):
Absolutely.
Speaker 2 (13:19):
And speaking of that, I'm sure your team is extremely
important to the success of the company. Right we talked
about earlier. You can't be in all five spots at once,
but obviously you want to maintain that fun, that collaborative
atmosphere across the team. How do you do that as
CEO by managing your full team?
Speaker 3 (13:38):
Well, I mean I do have people that work for me.
A lot of people can't navigate this, but I have
friends and family that work for me. And it's very
hard to work with friends and families, so and you
have to weed out the ones that can and cannot.
So I think that helps because they they treasure my
business as I as I treasure it and they and
(13:58):
they treat it like it's theirs, so they respect it.
So that's important, and I think that obviously if you
have people that have the same goals as you, that want,
you know, to succeed. And I think today it's really
hard because the wor work ethic is not what it
used to be. I can tell you that, great, how
old are you? You can't be that.
Speaker 2 (14:18):
I've been working radio for seventeen years, but could you
could ask me how I am?
Speaker 1 (14:22):
I'm thirty eight years old.
Speaker 3 (14:24):
Well, you know what, you are very mature thirty eight.
Thank you, because I could tell you that it's like
at least a decade behind in this day and age.
I was married with children and had a career at
twenty seven years old. You know. Yeah, today it's just
these I have people come in like, yeah, you know,
(14:44):
I'm a snowbird and I go to Florida for half
the year, so I can only work for you for
six months. I'm like, snowbird, Yeah, snowbird. I go, I'm
for five and I'm not a snowbird. I go, how
does that work? Yeah? How old are you are? Twenty five?
Really a snowbird? I'm like, all right, next seal. But
these are these are the things.
Speaker 2 (15:02):
Yeah, you know, it's very hard to find people with
the same like work ethic and insane mindset nowadays, It's.
Speaker 3 (15:08):
It's true, it's it's hard. So you know, everybody thinks
that they want to be it's either they want to
be Instagram famous and they think they're going to be famous,
or they think they're going to find somebody that's going
to take care of them. One or the other. Well,
their parents are going to take care of them for
the rest of their life.
Speaker 1 (15:23):
I have we have that, and I heard too. Trust me.
Speaker 2 (15:25):
I interview people and I say, why do you want
to work at iHeart and they're like, well, I have
ten thousand followers on TikTok. I'm like, well, that's not
really uh what we do here, but thank you.
Speaker 1 (15:34):
So I hear you.
Speaker 3 (15:34):
Jen, Yeah, it's it's it's difficult, it's it's a it's
it's difficult.
Speaker 2 (15:39):
But that's awesome that you've been able to You've been
able to build such a strong team that you trust
and not obviously that you're able to depend on.
Speaker 3 (15:46):
Yeah, thank god. And my daughter, my oldest is my
I call her my colonel. So she's she carries out
the detail. So she's good. Thank God I have her.
She's really good and you know, she's she watches out
for me, she watches out for the business. So you know,
I guess family legacy. It's good to keep it.
Speaker 1 (16:05):
In the family, absolutely right.
Speaker 2 (16:07):
One last thing before we sign off. If anyone wants
to learn more information about you, more information about dulcea Aesthetics,
what's the first thing they should do.
Speaker 3 (16:14):
Well, definitely go to my social media, go to ij
so it's Dolce. It's Dolce Aesthetics New York on TikTok.
And if they would like to go to my website,
it's dol Cha Aesthetics and y dot com so you
could see all the services and locations. But if you
really want to see my personality and see me, you
got to follow my Instagram at TikTok.
Speaker 1 (16:34):
Page absolutely with the handle on Instagram.
Speaker 3 (16:35):
Again Adultcha Aesthetics and why.
Speaker 1 (16:38):
Perfect both of them.
Speaker 2 (16:39):
Well, Jen, thank you so much for sitting down with us.
Thank you so much for sharing your journey telling us
more about dulcea Aesthetics. And I'm excited to see what's next.
Speaker 3 (16:47):
Thank you so much for having me. Finally, thank you
so much for having me.
Speaker 2 (16:53):
It was an absolute pleasure, and thank you all for
tuning in. Tune in next week for next week's edition
of CEOs. You Should Know
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