Episode Transcript
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Speaker 1 (00:00):
Welcome to another edition of CEOs.
Speaker 2 (00:02):
You should know. My name is Eric Lemieux, and I
have the honor of being here with Steve Levine, the
president and CEO of at Missair Solutions. Welcome, thanks for
joining us today.
Speaker 1 (00:13):
Thank you for having me Eric.
Speaker 3 (00:14):
It's a pleasure to be here and glad we can
share our technology with everyone today.
Speaker 2 (00:20):
Yeah, without a doubt, I've been doing a lot of research.
I was telling you this before the cameras went going
the mic went hot, and I'm kind of just blown
away by this, and I'm excited to really dive in
right now. I read this stat the other day and
they say that indoor air can be one hundred times
more polluted than outdoors, which one blows me away, and
(00:40):
two that as humans, most people spend ninety percent of
their day indoors.
Speaker 3 (00:46):
Absolutely, it's the indoor air quality because of people, because
of contaminants, because of your carpets, and the indoor air
is much worse than the outdoor air.
Speaker 1 (00:57):
And here we are bringing in.
Speaker 3 (00:59):
That outdoor air and every building and every home. And
when you think about what's happening in the world today
with wildfires and floods and things like that, and when
you bring in that bad contaminated air, it just makes
the indoor air that much worse.
Speaker 2 (01:16):
And it's interesting because we all, like everybody obsesses about
what's in our food and the water that we drink,
but not always the air you're breathing, you know, And
like this is a kind of a forgotten wellness trend.
Speaker 1 (01:28):
I feel right because it's invisible.
Speaker 3 (01:30):
Right as you know, cleaning water became so prevalent when
you I don't know if you remember the days when
the Flint water crisis woke up everybody about clean water.
Because air is invisible, we have the same type of issue.
How do we turn the invisible visible and show people
(01:52):
what they're breathing and then be able to help them
take those bad contaminants out of the air.
Speaker 2 (01:58):
I like that term the invisible. So those that aren't
familiar with it, give us some layman terms. Tell me
about atmosare.
Speaker 3 (02:06):
So we started, we started back twenty two years ago
in the air testing business. We used to go into
all types of buildings, schools, hospitals, and we would test
the air quality and we would good or bad, write
the report, this is what your air quality is. And
a lot of people were concerned even so much that
(02:28):
maybe they didn't want to test it because if it's bad,
what are they going to be able to do about it.
So after looking around the world at different filters and
UV lights and electronic air cleaners, we found a technology
in Sweden. We got our arms around. It was called
bipolar ionization and a specific type dielectric barrier discharge. I
(02:51):
don't want to get technical on you, but it was
a tube like technology that put these negative and positive
ions into the air. Almost what you go when you
go to the mountaintop environments and you breathe that clean,
healthy air, there's that natural ionized air that's taking all
(03:14):
that bad stuff out of the air in higher elevations,
and so this technology really is doing the same thing,
is actually bringing back nature, and we're using that nature
to take all the bad contaminants in particulates out of
the air.
Speaker 2 (03:30):
That's amazing. We got to figure out a way to
get you involved in New York transit. I wrote a
subway this morning discusting.
Speaker 1 (03:36):
Terrible you know and underground.
Speaker 3 (03:39):
First of all, all kinds of contaminants, all kinds of particulates,
all kinds of smells and odors and bacteria viruses and germs.
And the idea is any indoor environment could use this
technology because the contaminants that people are breathing and not
seeing every day, and by putting this technology into any
(04:01):
heating and air conditioning system and distributing these ions will
actually take out all the bad contaminants that you're breathing.
Speaker 2 (04:10):
And you're working with, you know, airports, different arenas, Crypto
dot Com in La Arena, Sofi stadium. Global brands like
Hilton and Google are embracing this now, Like, think what
that does for the everyday work environment. How that must
you know, not as many sick days like people are
(04:30):
a little bit more productivity is a lot bigger there, right.
Speaker 1 (04:34):
It is? It is.
Speaker 3 (04:35):
And the way we started the business, where we wanted
to go first was if we could make a major
difference in professional sports. Everybody goes to watch those games
and you know, twenty thousand people or one hundred thousand
people in a venue. And so if we could take
all those professional sports facilities and make them cleaner and
(04:56):
healthier environments, it would translate down to colleges. Colleges want
to create those cleaner, healthier environments as well, and then
schools and then eventually the consumers. So we focused on sports,
and today we have most of the NFL and NBA
and NHL that's using our technology for their players, for
(05:20):
the fans, and for the employees as well that work there.
Speaker 2 (05:24):
And you started out. I'm a big New York Giants fan,
but you started out with the Cowboys.
Speaker 1 (05:27):
I read.
Speaker 3 (05:27):
We started out with the Cowboys because it was interesting.
We got invited to do a survey and presentation at
their training center in Valley Ranch and at the time,
Stephen Jones, who was one of the owners of the Cowboys, said,
why don't you show this technology to our head trainer,
(05:50):
And we did, and he said he'd liked to try
it in part of the building. And after he tried it,
and they noticed a significant difference in over air quality.
Steven Jones suffered from allergies, and every time you walked
into that side of the facility, he noticed that he
was breathing a better air. And he really said, I
(06:12):
need this not just for the rest of the building,
but I want it in my house and I want
it in our training center. And that's where it started.
But to your New York Giants, they caught on as
well and they said, well, we wanted it in our
training center as well. So they we now have it
throughout their whole training facility as well.
Speaker 2 (06:30):
Hopfully that brings them more than six wins this year.
We'll see what happens, we hope. So and so going
back to atmas Are, it's a family run environment. You
have your son's working there, son in law. Correct, yes,
So that must be great to be on. You know,
you have such a great mission and you've got your
family there with you every step of the way.
Speaker 3 (06:47):
And in my prior business, it was all about It
was in the security alarm business, okay for twenty years
of my life, and that business was all about creating
peace of mind and helping people and life safety situations.
Speaker 1 (07:01):
And we sold that business.
Speaker 3 (07:04):
I was partnered with my dad in that business, and
when we said what do we want to do next,
it was all about how do we help people, and
cleaning air was really on the top of our list.
We said, let's create a business about improving indoor air quality.
And so my family is part of that business, but
(07:29):
we also have sixty people that I called my business
family part of the business. And everybody does such an
amazing job because it's not just selling or educating, it's
technically designing, it's implementing, it's fulfilling. And so yes, it's
a family organization, but it's a bigger family organization, and
(07:54):
we really appreciate our people and we're always asking for
new ideas. How can we take this technology to even
another level.
Speaker 2 (08:03):
It's interesting you came from home security, but you're still
in a way, it is home security.
Speaker 1 (08:08):
It is.
Speaker 3 (08:09):
It's not too different from creating a life safety you
know where at night when you turn on that alarm,
you get that peace of mind. And in this business,
it's about creating a better breathing experience. And when people
can breathe better and less contaminants, they actually live longer.
(08:30):
People live longer in the mountain environments, and they live
longer next to you know, the seashore and whatnot, because
there's this natural ionization process and people are breathing in
less contaminants and they're sick a lot less, and so
we're just trying to emulate that nature.
Speaker 2 (08:50):
So I was down at the Jersey Shore last weekend
and the air was just you know, fresh and just amazing.
And you come back to New.
Speaker 3 (08:57):
York City, it's a different deal. I mean, we had
I don't know if you remember, was a couple of
year ago or so when all the issues about the
wildfire smoke coming in from Canada. You know, when you
have our system inside the building and it's cleaning the air,
(09:19):
you can actually tell what the outside air quality index
is and then you can measure against the indoor air
quality index and when you can see that difference. We
have one one big customer turner Construction that put this
in there. They're headquarters and one of the key reasons why,
(09:40):
you know, during COVID, the ownership wanted to get people
back to the office. You know, how do we show
our office personnel. They had three hundred people that it's
safe and it's sanitized and it's healthier to actually.
Speaker 1 (09:54):
Come back to the office. And so when you go
into their reception area and.
Speaker 3 (10:00):
You can see a big display that the indoor air
is so pristine and the outdoor air is what it is.
We're really creating that enhancement inside every office building. You know,
it's and it's really rewarding to see people really passionate
about indoor air quality and clean air specifically.
Speaker 2 (10:22):
Yeah, I could imagine that I'm going to be on
this mission to try to get iHeartMedia to install that
here so we can.
Speaker 3 (10:28):
Have that Well, it's it's to me, it's it's it's
commercial buildings, it's hospitals, it's hotels, it's schools.
Speaker 2 (10:37):
Casinos as well, which is refreshing. Not that I'm a
big gambler, but going into a casino with the smoke smell.
Speaker 3 (10:44):
Yes, So the technology when you when you go into
a casino, there's typically two things going on from smoke
and smoke is a particulate in the air, but smoke
is also what they call a VOC of volatile organic compound.
And so if you're going to really make the casino
(11:04):
fresh and healthier for people.
Speaker 1 (11:07):
To come in and gamble and be entertained, you've.
Speaker 3 (11:09):
Got to take that particulate out of the air, and
you've got to break down that odor and that VOC
because you don't want to come out of there with
your clothes smelling right, and you don't want to be
sitting next to somebody that's blowing smoke in your face
and it's you know, it's not good. So by cleaning
up that environment really helps the casino attract more people
(11:32):
and they stay longer. And they gamble more. You know,
it's it's self fulfilling.
Speaker 2 (11:37):
I get it's a wind, yeah, and it keeps people
awake more exactly more energy. So you know, you judge
this live experience event, you know which I'm blown by,
blown away by by like the sight lines, the sound
that you get from it. Imagine we can also include
you know, think about the clean air that you're breathing
(11:57):
in too. That's going to really enhance everything that people
are doing.
Speaker 3 (12:00):
When you think about I always equate it to sustainability.
You know, sustainability is so important today, and whether it's
the water you're drinking, or the air that you're breathing,
or the carpet that you're ordering for your building, or
the paint.
Speaker 1 (12:16):
That you're using. You know, we try to be sustainable,
and in our world, it's.
Speaker 3 (12:22):
If we can create this cleaner, healthier environment and actually
recycle that clean air so you don't have to bring
in as much outside air. If you think about that,
every building has to bring in so much outside air
per code. Usually it's about twenty percent. But if you
(12:43):
can clean the air so well and recycle clean air,
you can actually reduce the amount of outside air you
bring in which saves energy, which reduces the carbon footprint
and creates a better environment for people. And so we
really feel it's not just cleaning the air, it's it's
all these sustainability initiatives that we touch, which is I
(13:06):
think making us a very high topic of conversation when
people are designing a building, or or moving into a
new space, or just thinking about how we can help
the health of our employees.
Speaker 2 (13:20):
Typeting, well, you know you've talked about this work family
of sixty plus people that you have. As the founder
and CEO of this company. You're you're the father here,
you're the head honcho. What type of challenges have you
been facing, you know, bringing clean air tech to the mainstream.
Speaker 3 (13:38):
So in the beginning, it was about do people really
care about clean air? They can't see it. How how
one day you know, it's it's nice to have it,
but it's a nice to have, it's not.
Speaker 1 (13:50):
A must have.
Speaker 3 (13:51):
And so we over the years we got involved in
legislation and the ash Ray committees. The ash Ray is
a societ that tells you how much outside air you
have to bring into a building. So it was getting
involved in those early initiatives to make it more of
a focal point, and then we had the challenges when
(14:14):
all of a sudden, this COVID issue happened.
Speaker 1 (14:18):
It was.
Speaker 3 (14:20):
Everybody wanted the technology. We took the technology down to MICROCIM,
which is a place where you test your technology to
see if it would have an effect against coronavirus, and
it came back that it was ninety eight percent reduced
by having this technology in and all of a sudden,
(14:44):
our sales just kept coming in from all over the place.
Keeping up with production at that time was very, very difficult.
We were able to do it, but that taught us
that you really have to be prepared. Look at your
supply chain, make sure you're forecasting correctly, make sure you
have the right engineers on staff. When you have a
(15:06):
client like Norwegian Cruise Line walked into our office and said,
we heard about your technology. We're really concerned about the
cruise industry right now. How can we use your technology?
Would you do a free trial for us? We went
and we did our trial. They came back in four
(15:28):
days and they said, we want this technology on every.
Speaker 1 (15:31):
Ship that we have.
Speaker 3 (15:33):
How can you get that technology installed in the next
ninety days With twenty six ships around the world. But
we strategized, we work with partners, and we were able
to implement that, and so it was incredible time. But
it taught us that you always have to be prepared,
(15:53):
you always have to be communicating, and we worked really
hard at that in our office to really strategize with
each other.
Speaker 2 (16:01):
Yeah, I don't think anyone was prepared for a pandemic
like that, you know.
Speaker 3 (16:06):
It was it was just earth shattering. It was so devastating.
But you think about being in a business where now
we're on a mission of really helping people they needed
us at that point, and that really opened up the
eyes to everyone on what indoor air quality is all about.
(16:27):
So even though even though our sales came down a
little bit from that high of COVID, people are really
focused on indoor air quality more than they've ever have
been today, and I think that opened up a lot
of people's eyes.
Speaker 2 (16:44):
You know, you really keep me honest here. You haven't
done much much in terms of traditional advertising. It seems
like it's a lot of word of mouth because of
the effect that it's having on people.
Speaker 3 (16:56):
Right, It's all it's relationships, right, and you get those
relationships out there by being a thought leader in a
technology that can really help people, and whether it be
in sports or or hotels. Hilton wants to create a
hotel room that you have the best sleep experience. It's
(17:16):
the most healthiest hotel room, and they want to advertise
that to their to their guests. So it's it's to me.
It's creating the vision that this is a technology that
would really it's a proactive technology.
Speaker 1 (17:35):
You can be you can have a filter.
Speaker 3 (17:36):
A filter is good in your facility, but a filter
is only good at catching things. Of course, this technology
is more of an active technology. We're attacking the contaminants
rather than reacting to them, so it's a it's a
much more proactive means of cleaning the.
Speaker 1 (17:55):
Air than reactive.
Speaker 3 (17:58):
So what's next, Wow, Planes, trains, automobiles, I'm.
Speaker 2 (18:05):
Telling you a subways. We got to figure the subway then.
Speaker 3 (18:07):
Well, we do have to figure it out, and we're
a little bit ahead on that. So the ri Odd
Metro Center in Saudi Arabia has implemented our technology into
the metro Center there, so we are starting to get
a little nibbles. We believe that any indoor environment that
(18:30):
has a delivery system like a heating and air conditioning
system where we implement our technology and are able to
spread those ions out into the space.
Speaker 1 (18:42):
Even a car.
Speaker 3 (18:43):
I'm thinking that's down the road here. We implement this
into a car system and let them breathe that fresh,
clean air and recycle that clean air when you're sitting
in traffic. You don't have to be breathing in those
other cars fumes. Trying to do better at cleaning up
the world, and we're doing our part, you know, by
(19:05):
by doing it proactively.
Speaker 2 (19:07):
So where I heeartmedia here? What is something that might
clear your head every time? Like, is there a song
that you listen to or an artist that you like to?
Speaker 1 (19:17):
Oh jeez, I'm a country guy. Your country guy.
Speaker 3 (19:19):
Yeah, I like I like the country music, and I
have a lot of a lot of different artists.
Speaker 1 (19:25):
But I get into the words and.
Speaker 3 (19:27):
The meaning and and I really I love I love
just and it's not one artist, it's all artists.
Speaker 1 (19:35):
I just love the country.
Speaker 2 (19:38):
Vibe a storytelling behind it exactly.
Speaker 3 (19:40):
I think the we need to write a song on
on clean air and tell that story of you know,
how we can help people. One of my one of
my dreams. I haven't you know, We haven't done that yet,
but but you will.
Speaker 1 (19:53):
We will, we will.
Speaker 2 (19:54):
That's next. So for people who never think about like
the air they're breathing, What is one simple thing someone
like me can do to.
Speaker 1 (20:01):
Breath a little easier.
Speaker 3 (20:03):
Well, have a sensor, you know, put the sensor in
your home. Let that sensor measure CO two levels, contaminant
VOC levels, particle levels, temperature levels, and humidity levels. I
didn't announce this yet, but last Friday we have closed
(20:25):
on a sensor company that believe it or not, our
technology is called atmosh Aware and this company is called Aware.
So it's a sensor that you place in a space
and can measure and monitor all the things that you
want to be monitoring for your breathing. And so I
(20:49):
think it's so important to have the visibility of the
sensor to show people, hey, maybe there's an issue here,
and then have the solution of atmosphere to.
Speaker 1 (20:59):
Help clean it up.
Speaker 3 (21:01):
So how do we turn the invisible visible? That's how
we turn the invisible visible.
Speaker 2 (21:08):
There we go, Yeah, Steve, thank you so much for
coming by.
Speaker 1 (21:10):
Its great having you.
Speaker 2 (21:11):
I feel I'm walking out of here a lot more
educated about the air that I'm breathing every day.
Speaker 3 (21:16):
So thank you so much, Eric, thank you, and thank
you for giving us the opportunity to tell to tell
the world about our technology.
Speaker 1 (21:23):
Thank you