April 21, 2025 • 23 mins
Mahisha Dellinger, star of “Mind Your Business with Mahisha,” a business show on Oprah Winfrey’s Network, pioneered the natural hair care market when she launched CURLS in 2002, a leading organic hair care company that took the natural hair movement by storm. Her journey to the top didn’t come without its own set of challenges. Riding the wave of her success seemed effortless from the outside looking in.
The taxing demands of entrepreneurship coupled with the stressors of trying to balance it all, while having it all resulted in her search for a way to “power through.” “Like millions of women, I often drank to cope. As life continued to happen & my day-to-day pressure increased...so did my drinking. This daily habit was beyond what any medical professional deemed safe. I knew I needed to make a change for not only me, but for my children. I have this large family that Iove, I have to be around for them…I want to be around for my grandkids. I began to search for a non-alcoholic, functional cocktail that I could enjoy when I needed to wind down.
More importunately I was looking for a cocktail that would protect and repair my liver, aide in gut health, and detoxify my body. Impossible right? Not at all…the rest was Huzzy history!” Dellinger crafted Huzzy Smart Sips with a curated list of liver protecting properties, detoxifying antioxidants, and a proprietary blend will help of euphoric enhancing ingredients that'll keep you in high spirits all night long. Every Huzzy sip was made to rejuvenate & protect your liver, cleanse your system, aide your gut and invigorate your vitality. Now she drinks Huzzy Smart Sips to relax and revitalize her body, naturally.
Dellinger is an official member of the Forbes Business Council and was appointed a Small Business Advisor for their entrepreneur community. Black Enterprise awarded Dellinger the 2023 Business Disruptor award. Entrepreneur named her 1 of 100 Powerful Women in the US. She served as a keynote speaker for a host of organizations across the nation including Yelp, AT&T, PepsiCO, Black Enterprise Women of Power & their Vision 20/20 Entrepreneur Conference, Essence Fest, Fast Money, Entrepreneur Magazine, and more.
Dellinger has also been featured on several television shows throughout the nation and has been seen on OWN, BET, Revolt TV, Good Morning America, etc. Mahisha’s mantra, “To whom much is given, much is required” led to the founding of her MBA style program & non profit, Black Women Making Millions Academy, that is set to help 25,000 businesses scale with over $450 million dollars’ worth of free resources to African American women all over the nation.
The taxing demands of entrepreneurship coupled with the stressors of trying to balance it all, while having it all resulted in her search for a way to “power through.” “Like millions of women, I often drank to cope. As life continued to happen & my day-to-day pressure increased...so did my drinking. This daily habit was beyond what any medical professional deemed safe. I knew I needed to make a change for not only me, but for my children. I have this large family that Iove, I have to be around for them…I want to be around for my grandkids. I began to search for a non-alcoholic, functional cocktail that I could enjoy when I needed to wind down.
More importunately I was looking for a cocktail that would protect and repair my liver, aide in gut health, and detoxify my body. Impossible right? Not at all…the rest was Huzzy history!” Dellinger crafted Huzzy Smart Sips with a curated list of liver protecting properties, detoxifying antioxidants, and a proprietary blend will help of euphoric enhancing ingredients that'll keep you in high spirits all night long. Every Huzzy sip was made to rejuvenate & protect your liver, cleanse your system, aide your gut and invigorate your vitality. Now she drinks Huzzy Smart Sips to relax and revitalize her body, naturally.
Dellinger is an official member of the Forbes Business Council and was appointed a Small Business Advisor for their entrepreneur community. Black Enterprise awarded Dellinger the 2023 Business Disruptor award. Entrepreneur named her 1 of 100 Powerful Women in the US. She served as a keynote speaker for a host of organizations across the nation including Yelp, AT&T, PepsiCO, Black Enterprise Women of Power & their Vision 20/20 Entrepreneur Conference, Essence Fest, Fast Money, Entrepreneur Magazine, and more.
Dellinger has also been featured on several television shows throughout the nation and has been seen on OWN, BET, Revolt TV, Good Morning America, etc. Mahisha’s mantra, “To whom much is given, much is required” led to the founding of her MBA style program & non profit, Black Women Making Millions Academy, that is set to help 25,000 businesses scale with over $450 million dollars’ worth of free resources to African American women all over the nation.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
M and T Bank prison CEOs. You should know.
Speaker 2 (00:04):
Power ad by iHeart Media.
Speaker 1 (00:06):
Let's meet Mahisha Dillinger. She is the founder of Hussy
Smart SIPs, which are a non alcoholic beverage that are
intended to be a healthy alternative to alcohol. Before we
talk more about Mahesha's fantastic products, I first asked her
to talk a little bit about herself, where she's from
and her origin story.
Speaker 3 (00:21):
I'm from northern California, Beautiful Sacramento aka col Town Ben.
Speaker 2 (00:28):
I lived there most of.
Speaker 3 (00:29):
My life and I moved to Dallas, Texas about fourteen
years ago. I graduated from California State University Sacramento with
my undergrad and moved on and had four beautiful children
and got married to my husband, John Dillinger, and have
been knee deep in birthing more than just children, but
(00:50):
babies do my multiple businesses.
Speaker 1 (00:52):
Well, it's great that you're a wonderful family person. So
on mine a lot of people that listened to this series,
But I don't know how you've had time to start companies,
but you had a real successful one in the last
couple of decades with Curls, and I just want to
hear the Ordin story about how that started. That's going
to lead us into the current company that we were
talking about when it comes to Housie smart STIPs. But
when you were coming out of school, were you entrepreneurial?
(01:14):
Did that come from your parents, from people that you
were hanging out with, something you wanted to do? What
was it kind of the epiphany you had that you
wanted to be an entrepreneur because you're an author, you're
TV host, entrepreneurial? What did you want to do? Coming out?
Speaker 3 (01:27):
Interestingly enough, I was not set to be an entrepreneur.
I actually worked for Intel Corporation. I'm a marketing major,
and so I was marketing compion chips. Well, not so
fun or flashy or my alley, but I really was
impressed with Intel, and I was so happy to be
the Intel employee.
Speaker 2 (01:45):
I learned so much and so many brilliant people there.
Speaker 3 (01:49):
I did have a bad stint with one bat Apple
that gave me a very hard time in corporate America
and made my life absolutely miserable. And that situation and
where I was felt with corporate racism and being targeted.
And I was a single young mother at the time,
and I saw that this manager was looking to get
(02:11):
rid of me, and I was really really beyond stress.
Speaker 2 (02:14):
I had no one to fall back on.
Speaker 3 (02:16):
And after I got through that process and he actually
moved on to a different company and I was able
to get out of the stress of having this person
target me, I reshifted and rethought about how I wanted
to run my life and how I was going to
make money. I knew that I could run into another
bad apple. In the world are many people of all kinds,
(02:36):
and of course I could have that happen again. It
didn't feel good to not have control. It was a
short amount of time, but it felt just so uncomfortable
that I said, if I'm going to work this hard,
that I might need to work this hard for myself.
And when I got through that issue in that situation,
I started to look at other business ideas and where
I could launch and be an entrepreneur, and I instantly
(02:59):
thought of of naturally curly hair products. I was a
newly natural mother with a young baby who also was
looking for natural products to use, and I knew I
needed to burst something that I would be comfortable putting
on her hair. So that's how Curls was born. It
was out of the need of my own and also
desire to own my financial destiny. And I put those
(03:19):
two passes together and that's how Curls was born.
Speaker 1 (03:23):
Well, you're talking about so many keywords that we talk
about in the series of your passion and not only
to be your own boss, but to control your own destiny.
And I think that's most important when you're starting your
own company. And I'm going to have you impart some
leadership advice down the road for our future entrepreneurs who
listen to this series. But in the early odds, you know,
you started your own company. You've had a lot of success,
(03:44):
and I think that would be great for a lot
of people to just ride into the sunset or have
a comfortable life. But you reinvented yourself and reinvented a
new product when it comes to Huzzy smartsip. So i'd
love to hear over the maybe the last couple of years.
Maybe you have the origin of the idea, why you
came up with it first, and then we'll talk about mission,
your vision and what the product is. But can you
(04:05):
kind of share with us the origin about why you
wanted to start a new company.
Speaker 3 (04:08):
Absolutely, I actually sold Curls about almost four years ago,
and that was that brand. I burned from ideation to
creation to launch a multi million dollar brand, and when
I sold it, I lost a piece of my identity.
I didn't know at first. It was a joyful time.
I traveled for six months, I had a great time.
(04:29):
I thought I was going to retire and run off
into the sunset, and that wasn't really the end of
my story. I found that after I got I was
done traveling, done lunching and shopping and all the things.
Speaker 2 (04:42):
Well, I needed more.
Speaker 3 (04:44):
And I realized that I started to get depressed because
I kind of left the piece of me behind. And
when I let go of that company, I didn't realize
it was going to be so hard.
Speaker 2 (04:56):
That's something we don't talk about when you sell a brand.
Speaker 3 (04:59):
Usually you think it's joy, which it was, but it
made me sad too, to the point where I started
to get depressed and I started to self medicate, and
I was medicating with alcohol. And that's what got me
to where we are. After I got out of that
thunk and I had to get through that. I wanted
(05:19):
to create something I can use instead of alcohol, and
I created a husty smart SIPs because and the flavors
are all inspired by traditional cocktails are alcohol based. But
I knew that I had to add key into oxidens
and key ingredients that when prebiodicts I would be good
for my liver and my guts. Because anyone that drinks,
I know, no matter what level, if it's daily, weekly, monthly,
(05:41):
you impact both your liv and your gut. So I
had to have a low carb, low calorie, good for
my waistline drink that would give me nice to forkfilling
in place of alcohol, but also do greatness for my
liver and my gut.
Speaker 2 (05:54):
And that's how I was born.
Speaker 1 (05:55):
Well that's fantastic. So what's the mission statement of the company.
Speaker 3 (05:58):
The mission is to rate at fabulous social time without
the pressures of alcohol, join the circle of your friends,
celebrating without damaging your liver and your gut, do social
and jink responsibly and less regrettably.
Speaker 1 (06:13):
I love that a lot. So you've kind of talked
about it. But if you could do us a fever again,
if you were to give us a thirty thousand foot
view of what the product is and the products you have,
what would you tell everybody?
Speaker 3 (06:23):
I would tell Hassi Smart SIPs is your non alcoholic
cocktail of choice that's functional, that'll give you a ford
filling and a buzz about the fuzz from alcohol.
Speaker 1 (06:33):
So I don't want to assume that this is a
competitive space and you've got a really great idea, but
if there's anybody that you are competing against, and you're
out in this market, and as we know, when it
comes to just all sorts of drinks out there, when
it comes to restaurants and grocery stores and convenience stores,
it is really competitive out there. How do you differentiate
yourself from said competition, Well, there.
Speaker 3 (06:54):
Is actually competition in this It is a new space.
It's a functional not alcoholic cocktails. And some people call
them mocktails, but in our world that's a bad words
like no, mocktails are just sugary, sweet, very cute drinks.
I look good, great in the glass, but no functional benefits.
We're a functional beverage with nutopacent adaptogens that give you
(07:16):
a nice and fork filling without the fuzz from alcohol.
Speaker 2 (07:19):
So in that.
Speaker 3 (07:20):
Category functional beverages not alto functional beverages. There's a set
of other brands that are there and we are all
Kipeding in the same space. The difference with Hussy and
the others in the space is not only are we
giving you a better buzz with the functional ingredients, but
one thing that is not talked about or addressed with
my competition is liver and gut health. Again, no matter
(07:43):
how much you drink or how little, you impact your
liver in your gut, so we add it because of
that purpose. We added prebroducts we add it, and liver antioxidants,
the chickory ginger, tumor lions maine, all those are great
for your liver. So they're cleansing the liver, protecting a liver,
repairing the liver.
Speaker 1 (08:01):
I think it makes a lot of sense. I think
so many people in twenty twenty five are health conscious
that you're actually making those extra efforts. I imagine the
feedback you're getting from people that are either purchasing the
drink to sell or direct to somebody out there. They're
pretty excited about what you're offering here.
Speaker 2 (08:15):
Yes, absolutely, we are getting great buzz.
Speaker 3 (08:18):
And we just came back from the Natural Products Spo
West show and everyone the first thing they do, and
I know the rule of marketing is if you're on
the shelf. You have to really capture someone's attention. And
our branding is like in your face, like, okay, what's this?
Speaker 2 (08:32):
Everyone stops. I'm watching the attention of the.
Speaker 3 (08:34):
Buyer, the walker buyers, the passer buyers as they're going
by the booth and they're like, oh, what's that? And
then they draw in and they see that this what
it is and learn about it. So we have to
get them on site and then on taste.
Speaker 1 (08:46):
So we're going to give the website at the end
of the interview. It's a gorgeous website. It's easy to navigate.
But I always like to ask a question when the
name of a company gets my attention, I'm excited about that,
and I might not know the origin of the name,
So what is the origin because it's a really cool name,
But what's the origin behind that?
Speaker 2 (09:05):
And another show stoppers people want to know why. That's
a good question.
Speaker 3 (09:09):
So hussey was a word or is a word that's
typically reserved for a woman of low more value, or
of approach. But we are redefining that word, like just
like what we're defining what a cocktail is.
Speaker 2 (09:21):
No longer does a cocktail have to be alcohol based.
Speaker 3 (09:23):
It could be non alcoholic based with functional gradients, it
still give you a good feeling. And now hussey means
a strong, courageous boat woman taking charge of her life
and her health.
Speaker 1 (09:34):
One of the things I've seen you do, and as
I researched talking with you today, is that you are
very very on point when it comes to social media,
and you're on all platforms, and I imagine that's by design,
and you know, even with you know all the platforms
that are getting to young people as well as all
demos out there, because of course it's for all demos
(09:55):
out there. But maybe if you can impart some advice
to an entrepreneur in twenty five when it comes to
marketing yourself and also the product about the things that
you have to do, realizing that your journey specific to you,
but to see if you could give general advice in
that area when it comes to marketing.
Speaker 3 (10:10):
I like to mentor if you notice on my page,
I do a lot with helping minority women also who
have less resources and access achieve success of a nonprofit
that does that.
Speaker 2 (10:22):
And I also do it you know formally too.
Speaker 3 (10:25):
I've always been at one that people know they can
tap into they need assistance, especially getting into retail, which
is a beast, and so I'd love to help with
my key notes that I like to say. And I notice,
even like on my show on own, that nine out
of ten business owners, female or not that doesn't matter,
do not have a business plan. And that is a
(10:48):
that's a clear path to get to fail because we're
already at a disadvantage. Eighty percent of businesses failed within
the first five years, as we know. So if you
don't have a roade map and a plan to get
you through to success, how do you know how you
can get there? How do you plan for something if
you don't even have it written down and document it
and strategize and being intentional, you have to fail in
(11:12):
the plan is planning to fail. So do that step
number one. If you don't know or have never written
a business plan and you're not sure where to go
and it's daunting experience.
Speaker 2 (11:23):
There are so many resources.
Speaker 3 (11:24):
One that I went to when I first started love
score score dot org like score a goal. Score dot
org is such a great organization. They offer free business
writing classes, marketing plan writing classes. They even connect you
with a mentor in your industry. Free of choice and
they're ever major city. They have chapters everywhere, and I
(11:45):
was in little Sacramento, California. We had a chapter, so
you can find score everywhere. That was a resource for
me to help me get where I needed to be.
Tap into resources because you don't.
Speaker 2 (11:56):
Want to go to loan.
Speaker 3 (11:58):
You can go it alone, but you're in still of money,
make more mistakes and possibly not get to where you
want to be.
Speaker 2 (12:03):
So don't be afraid to stop and ask for advice
and assistance.
Speaker 3 (12:09):
I think if you don't have anyone in your in
your immediate circle and your family or your sphere of influence,
SCORE is there. And then lastly, I want to make
sure people understand that knowing going into businesses more more
than just having a great product.
Speaker 2 (12:24):
People need to know that it exists. So that's part
of the marketing part, right.
Speaker 3 (12:28):
So I think a lot of us are in this
Internet stage where we think we go to market, we'll
go on Instagram and TikTok and then we're going to
blow up.
Speaker 2 (12:35):
It's more to it than that.
Speaker 3 (12:37):
You need to have the full comprehensive marketing strategy and
plan to be successful. So social is a part of it,
of course, but there's also ads, there's SEO, there's outdoor
indoor advertising marketing, there's press that can come with it,
sampling and engage in activations with the end customer. But
(12:57):
having someone that can assist and that's to help you
build a marketing plan is super important.
Speaker 2 (13:03):
And again you can go back to score for that.
Speaker 3 (13:05):
So doing your due diligence, understanding that you have a
roadmap for success, planning ahead and making sure you are
marketing it to your audience, understanding who that audience is,
and then ensuring that when they touch your product or
your service they enjoy it.
Speaker 2 (13:21):
And then you give the best you can give.
Speaker 1 (13:23):
Well, really great advice. I appreciate you sharing all that.
I want to circle back to the product because this
is what we're here to talk about. If we could
get into the weeds a little bit, how many different
products do you have when it comes to flavors or
types of styles and what are you offering right now
that everybody can get excited about.
Speaker 3 (13:38):
Yes, so we actually have six traditional we have six
cocktails in the under the Hot Smarttips umbrella and they're
all inspired by the traditional cocktails are a call inspired
So helly our honeypop limit Drop is our version of
a Limon Drop. We have a Mastow Mule. We have
a bury Banger Margarita. We have a Cssip sank Kria.
(14:00):
We have a Spill the Tea Loong Islands our version
of Long Island Iced tea. And then we have a
Golden and Lixur Whiskey Fixer, our version of whiskey Sour.
And so all these six cocktails are all low carb
thirty five thirty five calories, low carb, locale, gluten free,
non GMO, vegan, no refined sugar, no caffeine. So they're
(14:21):
gonna be good for your liver and your gut because
as I mentioned, we added prebodics and liver antoxidants, so
we're gonna not only give you a better buzz, but
also give some goodness to your every step.
Speaker 2 (14:33):
You have a little goodness.
Speaker 1 (14:34):
May sure we have joke in this series that's not
always unicorns and rainbows when we're talking to CEOs and
founders and companies that are doing well, because I know
there are some challenges from time to time. Currently in
your industry, what challenges are you facing.
Speaker 3 (14:46):
Well, I'm transitioning from b to to beverages, so that
challenge is really connecting in a new space. I still
am making my connections, and it's really about getting our
products on the shelf.
Speaker 2 (14:57):
So we are going to Sprouts.
Speaker 3 (14:59):
We have that, which Liba, congratulations, that's fantastic, thank you,
thank you. So right now we're on Amazon and huysmartships
dot com. We're going to Sprouts this year, and so
it's really about the distribution, increasing that that's where we're
up against now and making that grow because that's going
to be important for scaling.
Speaker 1 (15:16):
So I always like to talk about great stories, but
I realize you're still in the infancy stages with the company.
Lots of growth is going to be happening. But if
you were to share something that may be positively surprised
you about getting into this part of the business with
this company, or maybe there was a great story beside
the Sprouts and Amazon that you've had chance for distribution.
Is there something that either a guy you're really excited
(15:38):
maybe surprised you or said, you know what, this is
why we get up every day. Something really cool happened here.
Speaker 3 (15:43):
Well, you know, I would have to say, so far
it has to be the Sprouts.
Speaker 2 (15:47):
Yeah, opportunity.
Speaker 1 (15:49):
Can you do this. Share how that happened, because I
think the real cool thing is that the work to
get into a grocery store is very, very difficult for
any product. So if you could maybe just quick sure
how that partnership came about.
Speaker 2 (16:02):
That's a great question.
Speaker 3 (16:03):
Well, we were at the Utopia Now show and we
were displayed and the buyer walked by and like everyone else,
stopped in their tracks and said, what is this?
Speaker 2 (16:13):
We love it?
Speaker 3 (16:13):
And so she came in and she tasted it. She said,
we would be honored to add this to our store.
She thought it would be great refreshing alternative because it's
shaking up the look of the space a bit. We're
not cutter like the rest, and that's the on intention
and it's very intentional while we're doing this, and that's
how it started, and we have it's like it's our
(16:36):
dream because Sprouts is very intentional about the non alcoholic
space they've created and crafted out. It is carved out
and it's very clear and they're head of the curve
than others because they're doing it right. They actually have
the signage, they have multiple players, and they made it
a destination and.
Speaker 1 (16:55):
I think that's really important to point out that when
your values aligned with somebody that big. That's really big
for both of you, isn't it.
Speaker 2 (17:03):
Yes, it is for us the biggest thing. For me.
Speaker 3 (17:06):
That was the most exciting thing to date because it's
worth six months officially going and.
Speaker 2 (17:13):
That's quite unheard of.
Speaker 3 (17:15):
That's why I was amazed and so so happy. In
my previous world, it took me years to get in
retail years. This is probably the best news we've had
so far.
Speaker 1 (17:26):
Well, I want to put a pin in the company,
even though it might affect it indirectly. We do like
to talk to our founders and our CEOs and people
that are running companies. And I know you have a
very busy life when it comes to either some philanthropic
or charity work. You talked about paying it forward to
to future entrepreneurs out there. What do you like to
be a part of.
Speaker 2 (17:43):
I love too.
Speaker 3 (17:44):
For me, I feel too much is given much as required,
And that's my motto all my life. My mother taught
me about giving and the importance of giving. And there's kara.
There's a karmic law. As you sow, so you reap,
and you reap and you sew. And I believe that
and I was taught that. So giving to others, as
I've learned, has been.
Speaker 2 (18:04):
My It has been a passion of mine.
Speaker 3 (18:05):
That's something I like to do, so really it's me
in any organization however, I can give back and sow
a seede to help others that have challenged and want
to be an entrepreneur, I love to step up there
because if I have the answers, I have the connections,
I have the resources, I have to know how I
want to help someone else.
Speaker 1 (18:24):
So we talked a little bit about that. At the
beginning of you being an entrepreneur, you've had two companies,
you're an author, your TV host on owned. It's a
lot and a family too. How do you juggle everything
because it's just a lot.
Speaker 3 (18:37):
You're right, and you should probably ask my husband this question. Well,
you know, the work life balance. I've always I've always
known that I was a driven person who wanted more
in life. That's always in my DNA. But I always
manage and I always wanted a family. Family is super
important and number one, and I have a ructure of
(19:00):
God first, family, second, business third.
Speaker 2 (19:03):
Do I get that right every time?
Speaker 3 (19:04):
Absolutely not, And sometimes it's not in sync or it's
out of balance. I do have to lean into my husband,
who is phenomenally success supportive when I'm out of whack
or out of sync, out of balance, for him to
step up and so that I can't do what I
need to do for the business. So it is about partnership,
finding the right person that believes in your purpose and
(19:26):
your mission, that's.
Speaker 2 (19:27):
Willing to support it.
Speaker 3 (19:29):
And so what I try to do is while they're
at school, I get a lot done right, and I
managed to work from home most of the time with
my warehouse and office staff. Working at the office warehouse,
I go in when my kids with school, but I'm
home when they're home, and I make sure that anything
after hours I take in my home office. And I
(19:50):
try to just schedule my days where if I have
to do something like a four o'clock track meet, I'm
not on a call. I'm getting done at three. And
it's really balancing. And really, I think women mothers, we
tend to be master jugglers, yes, and I think that
it's become second nature. I have four kids, so I
(20:10):
think it's comes second nature now. When they were younger,
it was more of a struggle. But I think I'm
mastered now and plus they're older, so I think it's
been a juggle. But I think I know without a
doubt that my partner is the reason why.
Speaker 2 (20:24):
I was able to do it.
Speaker 3 (20:26):
So, ladies, when you choose, if you're an entrepreneur or
even men with entrepreneurs, your mate matters, Oprah said to me,
I remember that your spouse can either help grow you.
Speaker 2 (20:37):
Or can help or lead your demise in business. So
choose wisely.
Speaker 1 (20:41):
Yeah, it's great advice from her and you too, and
summing My wife and I and we only have the
one child who's twenty two now, but we always said
go with your strings, divide and conquer, and that's how
you usually make through it. And it sounds like you've
done that as well.
Speaker 2 (20:53):
Too, Divide and conquer.
Speaker 1 (20:55):
Yes, so listen, I want to give some final thoughts
from you, and I've really enjoyed the conversation. But you know,
let's recap everything that we've talked about for our listeners,
our future entrepreneurs, current CEOs and founders are also listening
to the show. And he shared the floor is yours.
Speaker 3 (21:09):
So you know, I'm so excited to be in this
new industry. I transition from beauty and now I'm in
beverages with a new purpose.
Speaker 2 (21:17):
People are drinking.
Speaker 3 (21:18):
Less and less, and we're seeing the decline in alcohol
sales and the rise of sober, curious and mindful drinkers.
And so where I am, I'm happy to say, is
on the cusp of the emerging market that is offering
options for those who don't want to be pressured to
drink in social environments, to have them have another option
(21:41):
to choose to enjoy while they're out at home during
the day after long day out with their friends. So
us the smart tips can give you a better buzz
without the fuzz from alcohol and natural neotropics adoptogens that
will give you that nice and forkfilling, but you also
not only have that filling, but you're also be protecting
your liver and your guts and all with under thirty
(22:04):
five calories. So I look forward to where this market
is going to take us. It's still new and we're
still throw growing and it's still evolving, but I'm happy
to say that.
Speaker 2 (22:14):
Hussey is a part of this new booming industry.
Speaker 1 (22:18):
Let's give the website to everybody and also where they
can get it currently right now, so you.
Speaker 3 (22:22):
Can purchase Hussey Smart SIPs on our website at husseysmartsips
dot com. You know, also buy a click on Amazon
and search Hassey Smart SIPs and we're coming to Spotson
to stay tuned for Sprouts.
Speaker 1 (22:34):
Outstanding Mehisia, It's such a wonderful story. I mean, it's
kind of like a second act after Curls and what
you've done now with SIPs. It's just really an extraordinary
I know you're still in the beginning stages, but it
sounds like between Amazon Sprouts and what the future looks
like for you and your team is just wonderful news.
So thank you so much for joining us on CEOs.
You should know we really appreciate your time.
Speaker 2 (22:54):
Thank you, it was a pleasure.
Speaker 1 (22:56):
Our community partner, M and T Bank supports CEOs, you
should know, as part of their ongoing commitment to building
strong communities, and that starts by backing the businesses within them.
As a bank for communities, M and T believes in
dedicating time, talent, and resources to help local businesses thrive
because when businesses succeed, our communities succeed.
M and T Bank prison CEOs. You should know.
Speaker 2 (00:04):
Power ad by iHeart Media.
Speaker 1 (00:06):
Let's meet Mahisha Dillinger. She is the founder of Hussy
Smart SIPs, which are a non alcoholic beverage that are
intended to be a healthy alternative to alcohol. Before we
talk more about Mahesha's fantastic products, I first asked her
to talk a little bit about herself, where she's from
and her origin story.
Speaker 3 (00:21):
I'm from northern California, Beautiful Sacramento aka col Town Ben.
Speaker 2 (00:28):
I lived there most of.
Speaker 3 (00:29):
My life and I moved to Dallas, Texas about fourteen
years ago. I graduated from California State University Sacramento with
my undergrad and moved on and had four beautiful children
and got married to my husband, John Dillinger, and have
been knee deep in birthing more than just children, but
(00:50):
babies do my multiple businesses.
Speaker 1 (00:52):
Well, it's great that you're a wonderful family person. So
on mine a lot of people that listened to this series,
But I don't know how you've had time to start companies,
but you had a real successful one in the last
couple of decades with Curls, and I just want to
hear the Ordin story about how that started. That's going
to lead us into the current company that we were
talking about when it comes to Housie smart STIPs. But
when you were coming out of school, were you entrepreneurial?
(01:14):
Did that come from your parents, from people that you
were hanging out with, something you wanted to do? What
was it kind of the epiphany you had that you
wanted to be an entrepreneur because you're an author, you're
TV host, entrepreneurial? What did you want to do? Coming out?
Speaker 3 (01:27):
Interestingly enough, I was not set to be an entrepreneur.
I actually worked for Intel Corporation. I'm a marketing major,
and so I was marketing compion chips. Well, not so
fun or flashy or my alley, but I really was
impressed with Intel, and I was so happy to be
the Intel employee.
Speaker 2 (01:45):
I learned so much and so many brilliant people there.
Speaker 3 (01:49):
I did have a bad stint with one bat Apple
that gave me a very hard time in corporate America
and made my life absolutely miserable. And that situation and
where I was felt with corporate racism and being targeted.
And I was a single young mother at the time,
and I saw that this manager was looking to get
(02:11):
rid of me, and I was really really beyond stress.
Speaker 2 (02:14):
I had no one to fall back on.
Speaker 3 (02:16):
And after I got through that process and he actually
moved on to a different company and I was able
to get out of the stress of having this person
target me, I reshifted and rethought about how I wanted
to run my life and how I was going to
make money. I knew that I could run into another
bad apple. In the world are many people of all kinds,
(02:36):
and of course I could have that happen again. It
didn't feel good to not have control. It was a
short amount of time, but it felt just so uncomfortable
that I said, if I'm going to work this hard,
that I might need to work this hard for myself.
And when I got through that issue in that situation,
I started to look at other business ideas and where
I could launch and be an entrepreneur, and I instantly
(02:59):
thought of of naturally curly hair products. I was a
newly natural mother with a young baby who also was
looking for natural products to use, and I knew I
needed to burst something that I would be comfortable putting
on her hair. So that's how Curls was born. It
was out of the need of my own and also
desire to own my financial destiny. And I put those
(03:19):
two passes together and that's how Curls was born.
Speaker 1 (03:23):
Well, you're talking about so many keywords that we talk
about in the series of your passion and not only
to be your own boss, but to control your own destiny.
And I think that's most important when you're starting your
own company. And I'm going to have you impart some
leadership advice down the road for our future entrepreneurs who
listen to this series. But in the early odds, you know,
you started your own company. You've had a lot of success,
(03:44):
and I think that would be great for a lot
of people to just ride into the sunset or have
a comfortable life. But you reinvented yourself and reinvented a
new product when it comes to Huzzy smartsip. So i'd
love to hear over the maybe the last couple of years.
Maybe you have the origin of the idea, why you
came up with it first, and then we'll talk about mission,
your vision and what the product is. But can you
(04:05):
kind of share with us the origin about why you
wanted to start a new company.
Speaker 3 (04:08):
Absolutely, I actually sold Curls about almost four years ago,
and that was that brand. I burned from ideation to
creation to launch a multi million dollar brand, and when
I sold it, I lost a piece of my identity.
I didn't know at first. It was a joyful time.
I traveled for six months, I had a great time.
(04:29):
I thought I was going to retire and run off
into the sunset, and that wasn't really the end of
my story. I found that after I got I was
done traveling, done lunching and shopping and all the things.
Speaker 2 (04:42):
Well, I needed more.
Speaker 3 (04:44):
And I realized that I started to get depressed because
I kind of left the piece of me behind. And
when I let go of that company, I didn't realize
it was going to be so hard.
Speaker 2 (04:56):
That's something we don't talk about when you sell a brand.
Speaker 3 (04:59):
Usually you think it's joy, which it was, but it
made me sad too, to the point where I started
to get depressed and I started to self medicate, and
I was medicating with alcohol. And that's what got me
to where we are. After I got out of that
thunk and I had to get through that. I wanted
(05:19):
to create something I can use instead of alcohol, and
I created a husty smart SIPs because and the flavors
are all inspired by traditional cocktails are alcohol based. But
I knew that I had to add key into oxidens
and key ingredients that when prebiodicts I would be good
for my liver and my guts. Because anyone that drinks,
I know, no matter what level, if it's daily, weekly, monthly,
(05:41):
you impact both your liv and your gut. So I
had to have a low carb, low calorie, good for
my waistline drink that would give me nice to forkfilling
in place of alcohol, but also do greatness for my
liver and my gut.
Speaker 2 (05:54):
And that's how I was born.
Speaker 1 (05:55):
Well that's fantastic. So what's the mission statement of the company.
Speaker 3 (05:58):
The mission is to rate at fabulous social time without
the pressures of alcohol, join the circle of your friends,
celebrating without damaging your liver and your gut, do social
and jink responsibly and less regrettably.
Speaker 1 (06:13):
I love that a lot. So you've kind of talked
about it. But if you could do us a fever again,
if you were to give us a thirty thousand foot
view of what the product is and the products you have,
what would you tell everybody?
Speaker 3 (06:23):
I would tell Hassi Smart SIPs is your non alcoholic
cocktail of choice that's functional, that'll give you a ford
filling and a buzz about the fuzz from alcohol.
Speaker 1 (06:33):
So I don't want to assume that this is a
competitive space and you've got a really great idea, but
if there's anybody that you are competing against, and you're
out in this market, and as we know, when it
comes to just all sorts of drinks out there, when
it comes to restaurants and grocery stores and convenience stores,
it is really competitive out there. How do you differentiate
yourself from said competition, Well, there.
Speaker 3 (06:54):
Is actually competition in this It is a new space.
It's a functional not alcoholic cocktails. And some people call
them mocktails, but in our world that's a bad words
like no, mocktails are just sugary, sweet, very cute drinks.
I look good, great in the glass, but no functional benefits.
We're a functional beverage with nutopacent adaptogens that give you
(07:16):
a nice and fork filling without the fuzz from alcohol.
Speaker 2 (07:19):
So in that.
Speaker 3 (07:20):
Category functional beverages not alto functional beverages. There's a set
of other brands that are there and we are all
Kipeding in the same space. The difference with Hussy and
the others in the space is not only are we
giving you a better buzz with the functional ingredients, but
one thing that is not talked about or addressed with
my competition is liver and gut health. Again, no matter
(07:43):
how much you drink or how little, you impact your
liver in your gut, so we add it because of
that purpose. We added prebroducts we add it, and liver antioxidants,
the chickory ginger, tumor lions maine, all those are great
for your liver. So they're cleansing the liver, protecting a liver,
repairing the liver.
Speaker 1 (08:01):
I think it makes a lot of sense. I think
so many people in twenty twenty five are health conscious
that you're actually making those extra efforts. I imagine the
feedback you're getting from people that are either purchasing the
drink to sell or direct to somebody out there. They're
pretty excited about what you're offering here.
Speaker 2 (08:15):
Yes, absolutely, we are getting great buzz.
Speaker 3 (08:18):
And we just came back from the Natural Products Spo
West show and everyone the first thing they do, and
I know the rule of marketing is if you're on
the shelf. You have to really capture someone's attention. And
our branding is like in your face, like, okay, what's this?
Speaker 2 (08:32):
Everyone stops. I'm watching the attention of the.
Speaker 3 (08:34):
Buyer, the walker buyers, the passer buyers as they're going
by the booth and they're like, oh, what's that? And
then they draw in and they see that this what
it is and learn about it. So we have to
get them on site and then on taste.
Speaker 1 (08:46):
So we're going to give the website at the end
of the interview. It's a gorgeous website. It's easy to navigate.
But I always like to ask a question when the
name of a company gets my attention, I'm excited about that,
and I might not know the origin of the name,
So what is the origin because it's a really cool name,
But what's the origin behind that?
Speaker 2 (09:05):
And another show stoppers people want to know why. That's
a good question.
Speaker 3 (09:09):
So hussey was a word or is a word that's
typically reserved for a woman of low more value, or
of approach. But we are redefining that word, like just
like what we're defining what a cocktail is.
Speaker 2 (09:21):
No longer does a cocktail have to be alcohol based.
Speaker 3 (09:23):
It could be non alcoholic based with functional gradients, it
still give you a good feeling. And now hussey means
a strong, courageous boat woman taking charge of her life
and her health.
Speaker 1 (09:34):
One of the things I've seen you do, and as
I researched talking with you today, is that you are
very very on point when it comes to social media,
and you're on all platforms, and I imagine that's by design,
and you know, even with you know all the platforms
that are getting to young people as well as all
demos out there, because of course it's for all demos
(09:55):
out there. But maybe if you can impart some advice
to an entrepreneur in twenty five when it comes to
marketing yourself and also the product about the things that
you have to do, realizing that your journey specific to you,
but to see if you could give general advice in
that area when it comes to marketing.
Speaker 3 (10:10):
I like to mentor if you notice on my page,
I do a lot with helping minority women also who
have less resources and access achieve success of a nonprofit
that does that.
Speaker 2 (10:22):
And I also do it you know formally too.
Speaker 3 (10:25):
I've always been at one that people know they can
tap into they need assistance, especially getting into retail, which
is a beast, and so I'd love to help with
my key notes that I like to say. And I notice,
even like on my show on own, that nine out
of ten business owners, female or not that doesn't matter,
do not have a business plan. And that is a
(10:48):
that's a clear path to get to fail because we're
already at a disadvantage. Eighty percent of businesses failed within
the first five years, as we know. So if you
don't have a roade map and a plan to get
you through to success, how do you know how you
can get there? How do you plan for something if
you don't even have it written down and document it
and strategize and being intentional, you have to fail in
(11:12):
the plan is planning to fail. So do that step
number one. If you don't know or have never written
a business plan and you're not sure where to go
and it's daunting experience.
Speaker 2 (11:23):
There are so many resources.
Speaker 3 (11:24):
One that I went to when I first started love
score score dot org like score a goal. Score dot
org is such a great organization. They offer free business
writing classes, marketing plan writing classes. They even connect you
with a mentor in your industry. Free of choice and
they're ever major city. They have chapters everywhere, and I
(11:45):
was in little Sacramento, California. We had a chapter, so
you can find score everywhere. That was a resource for
me to help me get where I needed to be.
Tap into resources because you don't.
Speaker 2 (11:56):
Want to go to loan.
Speaker 3 (11:58):
You can go it alone, but you're in still of money,
make more mistakes and possibly not get to where you
want to be.
Speaker 2 (12:03):
So don't be afraid to stop and ask for advice
and assistance.
Speaker 3 (12:09):
I think if you don't have anyone in your in
your immediate circle and your family or your sphere of influence,
SCORE is there. And then lastly, I want to make
sure people understand that knowing going into businesses more more
than just having a great product.
Speaker 2 (12:24):
People need to know that it exists. So that's part
of the marketing part, right.
Speaker 3 (12:28):
So I think a lot of us are in this
Internet stage where we think we go to market, we'll
go on Instagram and TikTok and then we're going to
blow up.
Speaker 2 (12:35):
It's more to it than that.
Speaker 3 (12:37):
You need to have the full comprehensive marketing strategy and
plan to be successful. So social is a part of it,
of course, but there's also ads, there's SEO, there's outdoor
indoor advertising marketing, there's press that can come with it,
sampling and engage in activations with the end customer. But
(12:57):
having someone that can assist and that's to help you
build a marketing plan is super important.
Speaker 2 (13:03):
And again you can go back to score for that.
Speaker 3 (13:05):
So doing your due diligence, understanding that you have a
roadmap for success, planning ahead and making sure you are
marketing it to your audience, understanding who that audience is,
and then ensuring that when they touch your product or
your service they enjoy it.
Speaker 2 (13:21):
And then you give the best you can give.
Speaker 1 (13:23):
Well, really great advice. I appreciate you sharing all that.
I want to circle back to the product because this
is what we're here to talk about. If we could
get into the weeds a little bit, how many different
products do you have when it comes to flavors or
types of styles and what are you offering right now
that everybody can get excited about.
Speaker 3 (13:38):
Yes, so we actually have six traditional we have six
cocktails in the under the Hot Smarttips umbrella and they're
all inspired by the traditional cocktails are a call inspired
So helly our honeypop limit Drop is our version of
a Limon Drop. We have a Mastow Mule. We have
a bury Banger Margarita. We have a Cssip sank Kria.
(14:00):
We have a Spill the Tea Loong Islands our version
of Long Island Iced tea. And then we have a
Golden and Lixur Whiskey Fixer, our version of whiskey Sour.
And so all these six cocktails are all low carb
thirty five thirty five calories, low carb, locale, gluten free,
non GMO, vegan, no refined sugar, no caffeine. So they're
(14:21):
gonna be good for your liver and your gut because
as I mentioned, we added prebodics and liver antoxidants, so
we're gonna not only give you a better buzz, but
also give some goodness to your every step.
Speaker 2 (14:33):
You have a little goodness.
Speaker 1 (14:34):
May sure we have joke in this series that's not
always unicorns and rainbows when we're talking to CEOs and
founders and companies that are doing well, because I know
there are some challenges from time to time. Currently in
your industry, what challenges are you facing.
Speaker 3 (14:46):
Well, I'm transitioning from b to to beverages, so that
challenge is really connecting in a new space. I still
am making my connections, and it's really about getting our
products on the shelf.
Speaker 2 (14:57):
So we are going to Sprouts.
Speaker 3 (14:59):
We have that, which Liba, congratulations, that's fantastic, thank you,
thank you. So right now we're on Amazon and huysmartships
dot com. We're going to Sprouts this year, and so
it's really about the distribution, increasing that that's where we're
up against now and making that grow because that's going
to be important for scaling.
Speaker 1 (15:16):
So I always like to talk about great stories, but
I realize you're still in the infancy stages with the company.
Lots of growth is going to be happening. But if
you were to share something that may be positively surprised
you about getting into this part of the business with
this company, or maybe there was a great story beside
the Sprouts and Amazon that you've had chance for distribution.
Is there something that either a guy you're really excited
(15:38):
maybe surprised you or said, you know what, this is
why we get up every day. Something really cool happened here.
Speaker 3 (15:43):
Well, you know, I would have to say, so far
it has to be the Sprouts.
Speaker 2 (15:47):
Yeah, opportunity.
Speaker 1 (15:49):
Can you do this. Share how that happened, because I
think the real cool thing is that the work to
get into a grocery store is very, very difficult for
any product. So if you could maybe just quick sure
how that partnership came about.
Speaker 2 (16:02):
That's a great question.
Speaker 3 (16:03):
Well, we were at the Utopia Now show and we
were displayed and the buyer walked by and like everyone else,
stopped in their tracks and said, what is this?
Speaker 2 (16:13):
We love it?
Speaker 3 (16:13):
And so she came in and she tasted it. She said,
we would be honored to add this to our store.
She thought it would be great refreshing alternative because it's
shaking up the look of the space a bit. We're
not cutter like the rest, and that's the on intention
and it's very intentional while we're doing this, and that's
how it started, and we have it's like it's our
(16:36):
dream because Sprouts is very intentional about the non alcoholic
space they've created and crafted out. It is carved out
and it's very clear and they're head of the curve
than others because they're doing it right. They actually have
the signage, they have multiple players, and they made it
a destination and.
Speaker 1 (16:55):
I think that's really important to point out that when
your values aligned with somebody that big. That's really big
for both of you, isn't it.
Speaker 2 (17:03):
Yes, it is for us the biggest thing. For me.
Speaker 3 (17:06):
That was the most exciting thing to date because it's
worth six months officially going and.
Speaker 2 (17:13):
That's quite unheard of.
Speaker 3 (17:15):
That's why I was amazed and so so happy. In
my previous world, it took me years to get in
retail years. This is probably the best news we've had
so far.
Speaker 1 (17:26):
Well, I want to put a pin in the company,
even though it might affect it indirectly. We do like
to talk to our founders and our CEOs and people
that are running companies. And I know you have a
very busy life when it comes to either some philanthropic
or charity work. You talked about paying it forward to
to future entrepreneurs out there. What do you like to
be a part of.
Speaker 2 (17:43):
I love too.
Speaker 3 (17:44):
For me, I feel too much is given much as required,
And that's my motto all my life. My mother taught
me about giving and the importance of giving. And there's kara.
There's a karmic law. As you sow, so you reap,
and you reap and you sew. And I believe that
and I was taught that. So giving to others, as
I've learned, has been.
Speaker 2 (18:04):
My It has been a passion of mine.
Speaker 3 (18:05):
That's something I like to do, so really it's me
in any organization however, I can give back and sow
a seede to help others that have challenged and want
to be an entrepreneur, I love to step up there
because if I have the answers, I have the connections,
I have the resources, I have to know how I
want to help someone else.
Speaker 1 (18:24):
So we talked a little bit about that. At the
beginning of you being an entrepreneur, you've had two companies,
you're an author, your TV host on owned. It's a
lot and a family too. How do you juggle everything
because it's just a lot.
Speaker 3 (18:37):
You're right, and you should probably ask my husband this question. Well,
you know, the work life balance. I've always I've always
known that I was a driven person who wanted more
in life. That's always in my DNA. But I always
manage and I always wanted a family. Family is super
important and number one, and I have a ructure of
(19:00):
God first, family, second, business third.
Speaker 2 (19:03):
Do I get that right every time?
Speaker 3 (19:04):
Absolutely not, And sometimes it's not in sync or it's
out of balance. I do have to lean into my husband,
who is phenomenally success supportive when I'm out of whack
or out of sync, out of balance, for him to
step up and so that I can't do what I
need to do for the business. So it is about partnership,
finding the right person that believes in your purpose and
(19:26):
your mission, that's.
Speaker 2 (19:27):
Willing to support it.
Speaker 3 (19:29):
And so what I try to do is while they're
at school, I get a lot done right, and I
managed to work from home most of the time with
my warehouse and office staff. Working at the office warehouse,
I go in when my kids with school, but I'm
home when they're home, and I make sure that anything
after hours I take in my home office. And I
(19:50):
try to just schedule my days where if I have
to do something like a four o'clock track meet, I'm
not on a call. I'm getting done at three. And
it's really balancing. And really, I think women mothers, we
tend to be master jugglers, yes, and I think that
it's become second nature. I have four kids, so I
(20:10):
think it's comes second nature now. When they were younger,
it was more of a struggle. But I think I'm
mastered now and plus they're older, so I think it's
been a juggle. But I think I know without a
doubt that my partner is the reason why.
Speaker 2 (20:24):
I was able to do it.
Speaker 3 (20:26):
So, ladies, when you choose, if you're an entrepreneur or
even men with entrepreneurs, your mate matters, Oprah said to me,
I remember that your spouse can either help grow you.
Speaker 2 (20:37):
Or can help or lead your demise in business. So
choose wisely.
Speaker 1 (20:41):
Yeah, it's great advice from her and you too, and
summing My wife and I and we only have the
one child who's twenty two now, but we always said
go with your strings, divide and conquer, and that's how
you usually make through it. And it sounds like you've
done that as well.
Speaker 2 (20:53):
Too, Divide and conquer.
Speaker 1 (20:55):
Yes, so listen, I want to give some final thoughts
from you, and I've really enjoyed the conversation. But you know,
let's recap everything that we've talked about for our listeners,
our future entrepreneurs, current CEOs and founders are also listening
to the show. And he shared the floor is yours.
Speaker 3 (21:09):
So you know, I'm so excited to be in this
new industry. I transition from beauty and now I'm in
beverages with a new purpose.
Speaker 2 (21:17):
People are drinking.
Speaker 3 (21:18):
Less and less, and we're seeing the decline in alcohol
sales and the rise of sober, curious and mindful drinkers.
And so where I am, I'm happy to say, is
on the cusp of the emerging market that is offering
options for those who don't want to be pressured to
drink in social environments, to have them have another option
(21:41):
to choose to enjoy while they're out at home during
the day after long day out with their friends. So
us the smart tips can give you a better buzz
without the fuzz from alcohol and natural neotropics adoptogens that
will give you that nice and forkfilling, but you also
not only have that filling, but you're also be protecting
your liver and your guts and all with under thirty
(22:04):
five calories. So I look forward to where this market
is going to take us. It's still new and we're
still throw growing and it's still evolving, but I'm happy
to say that.
Speaker 2 (22:14):
Hussey is a part of this new booming industry.
Speaker 1 (22:18):
Let's give the website to everybody and also where they
can get it currently right now, so you.
Speaker 3 (22:22):
Can purchase Hussey Smart SIPs on our website at husseysmartsips
dot com. You know, also buy a click on Amazon
and search Hassey Smart SIPs and we're coming to Spotson
to stay tuned for Sprouts.
Speaker 1 (22:34):
Outstanding Mehisia, It's such a wonderful story. I mean, it's
kind of like a second act after Curls and what
you've done now with SIPs. It's just really an extraordinary
I know you're still in the beginning stages, but it
sounds like between Amazon Sprouts and what the future looks
like for you and your team is just wonderful news.
So thank you so much for joining us on CEOs.
You should know we really appreciate your time.
Speaker 2 (22:54):
Thank you, it was a pleasure.
Speaker 1 (22:56):
Our community partner, M and T Bank supports CEOs, you
should know, as part of their ongoing commitment to building
strong communities, and that starts by backing the businesses within them.
As a bank for communities, M and T believes in
dedicating time, talent, and resources to help local businesses thrive
because when businesses succeed, our communities succeed.
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