March 4, 2024 • 15 mins
Susan Beall Bio
Susan Beall is the Co-Founder and CEO of Nue Information Solutions (Nue), a SAAS-based financial planning & analysis (FP&A) company. Nue is designed for product-based companies, with an emphasis on government contracting. Nue provides the information that leaders depend on to make informed decisions, evaluate alternatives, and achieve desired outcomes. Susan has started and grown other businesses and incorporates an owner’s perspective in Nue’s design. She incorporated her technology experience with her management background that includes financial modeling, raising debt and equity rounds, business case analysis, and strategic planning.
Susan is also the Co-Founder and CEO of WSL Consulting, d/b/a CAVU Advisors (CAVU), a financial management company providing outsourced accounting and financial consulting with a focus on early- to mid-stage companies in the technology and government markets.
Susan has vast experience in the government contracting industry, helping to grow, add value and sell companies. Susan brings over 30 years of financial leadership, skills, and capabilities to help clients build their unique value. In 2004, Susan and her partners sold Trios Associates, a systems engineering firm, to SAIC. After this integration, the management team formed WSL Consulting.
This management team also co-founded Base2, a hardware & software engineering design firm focusing on intelligence, space, defense, aviation, and other government markets, which was acquired by BlueHalo in 2020. One of her first roles as CFO was with an intel-based company, CSSi, that eventually grew and sold to Nichols Research and later to CSC. She later joined CSSi’s CEO at iJET International.
Susan has significant practical experience in business valuations and financial modeling. Throughout her career, she has completed numerous M&A transactions for government contractors and has spent several years working with a high-tech company (Mentor Technologies) raising debt and equity rounds. Susan was CFO during a period of 100% CAGR in revenue, with over 600% increase in valuation over a two-year period. Susan has a strong technology focus such as innovating a company’s virtual information system that provides web-based forecasting and graphical performance reporting.
This information system provides clear visibility into key financial and operating metrics throughout the organization. In addition, Susan has also directly supported government agencies such as NOAA/NWS, the Intelligence Community, the DOD, the FAA, among others to assist with acquisition decisions and business case analysis. Susan holds a master’s degree in finance from Johns Hopkins University and a bachelor’s degree in accounting from the University of Maryland and received a Certified Public Accountant certification.
Susan Beall is the Co-Founder and CEO of Nue Information Solutions (Nue), a SAAS-based financial planning & analysis (FP&A) company. Nue is designed for product-based companies, with an emphasis on government contracting. Nue provides the information that leaders depend on to make informed decisions, evaluate alternatives, and achieve desired outcomes. Susan has started and grown other businesses and incorporates an owner’s perspective in Nue’s design. She incorporated her technology experience with her management background that includes financial modeling, raising debt and equity rounds, business case analysis, and strategic planning.
Susan is also the Co-Founder and CEO of WSL Consulting, d/b/a CAVU Advisors (CAVU), a financial management company providing outsourced accounting and financial consulting with a focus on early- to mid-stage companies in the technology and government markets.
Susan has vast experience in the government contracting industry, helping to grow, add value and sell companies. Susan brings over 30 years of financial leadership, skills, and capabilities to help clients build their unique value. In 2004, Susan and her partners sold Trios Associates, a systems engineering firm, to SAIC. After this integration, the management team formed WSL Consulting.
This management team also co-founded Base2, a hardware & software engineering design firm focusing on intelligence, space, defense, aviation, and other government markets, which was acquired by BlueHalo in 2020. One of her first roles as CFO was with an intel-based company, CSSi, that eventually grew and sold to Nichols Research and later to CSC. She later joined CSSi’s CEO at iJET International.
Susan has significant practical experience in business valuations and financial modeling. Throughout her career, she has completed numerous M&A transactions for government contractors and has spent several years working with a high-tech company (Mentor Technologies) raising debt and equity rounds. Susan was CFO during a period of 100% CAGR in revenue, with over 600% increase in valuation over a two-year period. Susan has a strong technology focus such as innovating a company’s virtual information system that provides web-based forecasting and graphical performance reporting.
This information system provides clear visibility into key financial and operating metrics throughout the organization. In addition, Susan has also directly supported government agencies such as NOAA/NWS, the Intelligence Community, the DOD, the FAA, among others to assist with acquisition decisions and business case analysis. Susan holds a master’s degree in finance from Johns Hopkins University and a bachelor’s degree in accounting from the University of Maryland and received a Certified Public Accountant certification.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
M and T Bank presents CEOs YouShould Know Power ad by iHeartMedia in celebration
of Women's History Month. Let's meetSusan Bell. She is the co founder
and CEO for New Information Spelled NUEand offering many programs and capabilities, including
financial forecasting and scenario planning system forproject based companies in the gov con space.
(00:22):
Before we talk more about Susan's company, I first asked her to talk
a little bit about herself, whereshe's from and her origin story. Well,
mine is pretty straightforward. I livedand grown up in Maryland my whole
life. I went to school inMaryland. My undergraduate was at University of
Maryland and graduate was at Johns Hopkins. Well that's wonderful, and I don't
(00:42):
think you'd be surprised by this,but in this series we talked to a
lot of lifers from the DMV anda lot of terps on this program too.
And football has been doing okay,and your men's and women's basketball program
has been doing pretty good over thelast couple of years on the Big Ten.
And when I was going to school, they were doing outstanding. Well
they'll do outstanding again because it's thatkind of school and they're winners there.
And I've been following Maryland for along time, so very cool that you
(01:03):
went there and you're from the area. So we do want to talk about
new information, and you know,I think before we do that, we
love to give our listeners context aboutwhat they did out of school, their
interest and you know, where theywere to other companies maybe they started.
Just to give a little context aboutwhat you did before you started this company
(01:25):
as co founder and CEO six yearsago. So coming out of school,
what did you do? I wentright into government contracting and very shortly out
of coming out of school, Ibecame a CFO for a government contractor that
dealt with the intel area and helpthat company. They've since sold and moved
(01:46):
on. I ended up working withthat same CEO and founder again in another
company. So through my experience,I've been largely in the finance area three
years plus with a little bit oftechnology with a tech company that was growing
preparing for IPO. All throughout,I think I've focused primarily on helping companies
(02:09):
grow to a point even from infancyto their readiness to sell and be positioned
with an understanding of how they areready to sell for more, so really
looking at enterprise value, what makesa company more valuable than another company,
and what are those decisions you consistentlymake and build upon so that you're getting
(02:32):
to where you want to go andnot losing ground. So prior to what
I'm doing now, I actually hada management team. We sold a company
to SAIC, and after we departedthat SAIC, we founded WSL which is
Cavio Advisors, and it's a consultingfirm that guides companies in accounting, out
(03:00):
sourcing and financial consulting and helping themmake those smart decisions getting the accounting done,
but spending more time looking forward sothey can make those informed decisions.
And I think that is the biggeststepping point for starting the software company new.
So we found that we're helping executiveswith the things they need to know
(03:21):
and getting information in their hands andlooking forward and having a software model that
wasn't available in the market to dojust that that's really tailored to government contracting.
So I saw an unmet market needand realized I had been wanting to
do this for years and years andyears and bring a software product to the
(03:42):
market to fill that need. Outstandingwell, thanks for sharing all that,
and I know all our listeners arealready googling already. It's spelled anue information
new information. And we're going totalk about your programs, your capabilities.
But before we do any of thatand start to get into the weeds on
what you do with the company,what's the mission steam in the overall mission
statement, it's to provide information thatleaders depend on to make informed decisions,
(04:06):
evaluate their alternatives, and achieve theirdesired outcomes fast. Susan, We have
a lot of listeners that are hearingabout your company for the first time.
If you could give them a quicksoundbiting and tell them kind of the thirty
thousand foot view about what new informationis, what would you tell them what
you do? So we're a SaaSbased financial forecasting and scenario planning system for
(04:30):
project based companies, with a particularemphasis on the compliance for government contractors.
So we will do financial planning,take care of all the nuts and bolts,
allow them to look forward in amulti year and we tie all of
our planning to an enterprise value calculator. So the big portion of the software
(04:54):
is the calculation engine to do allthe heavy lifting. Have it centralized where
two disciplines can see the same informationand view decisions. And when I'm talking
about decisions, it's always those canwe should we questions Owners really need to
know. With all the abundance ofinformation, We'll grab it out of their
accounting system and their CRMs, We'lldo our calculations. But what does that
(05:16):
mean? What happens if we losethis program? What does that do to
my top line, my bottom line, my cash flow, my indirect rates?
What do I tell my banker?What happens if and government acquisitions are
very common for this, what happensif everything pushes back ninety days? Well,
we can run that scenario, writein a conference room or write on
(05:40):
a meeting with them, and theycan see the impact and really understand the
sensitivity. What happens if they wina new program, how many people can
they hire? What can they reinvestin? And most importantly, based onlines
of business, do I choose thisinvestment over this other investment? And how
does that lead towards the best enterprisevalue at the end of the day.
(06:04):
So it's making those smart decisions withinformation that's available at a snap and be
able to run the different scenarios,and I think that's what takes it from
a basic financial planning tool to atrue decision support tool to a strategic tool
that owners can use Susan part ofthe series is we'd like to really go
(06:25):
into the mind of the co foundersand the CEOs and leaders about why you
do what you do and how faryou spread to yourself. Your company is
obviously very sustainable and now you've beengrowing over the last six years. With
all that said, I know youknow the gov con space really well.
When it comes to clients. Arethey mostly in the DMV and do you
like to stretch yourself domestically? Isthere any international possibilities? Tell us about
(06:47):
your setup and who you work with. It's primarily US based companies dealing with
the federal government. There is asensitivity to security. We're very focused on
that, on making sure we havethat compliance on our side when we deliver
our services, and consistent with oneof some of our clients need to promote
(07:08):
as well. So we're US based. We would like to sell to any
government contract or project based company inthe US to start, and I think
any of them can benefit from softwareregardless of where they're located. Okay,
I don't want to assume that there'sother companies that do exactly what you do.
But if you were to differentiate yourselffrom any kind of competition out there,
(07:30):
whether somebody's company you or you're tryingto sell yourself on them, how
do you do that by talking aboutthe software as it is a planning tool
that integrates with government compliance issues andit's not Excel. And a lot of
me with my tenure, I usedto Excel that was the go to solution.
(07:53):
When you have complex, changing needsand one agency needs this and one
agency needs that. It's very easyto kick it off one off through Excel,
and that becomes decentralized, it becomeshard to share. So I think
I would focus on the ability totake this into a software SaaS based program
(08:16):
and get it out to more peoplevery rapidly and have it very shaable,
and that would differentiate what I'm doingright now in the marketplace with that niche
kind of going in with the govcon niche Susan. I know that depending
on the size of the government contractoror the business that you're working at,
small, medium, or large,that everybody has different needs out there.
(08:37):
But with all that said, maybesome of the programs and capabilities that you're
most proud of that you offer anddo really well, but also that your
clients need and use. What wouldthose be right now? Well, if
we're talking about government contracting specifically,there's some unique aspects. One is the
Defense Contract Audit Agency DCA has arequirement for forward pricing rates for rate impact
(09:01):
assessments and proposals, and there's alsoaudit routines for estimating system criteria. So
right now, our system, andwe have a promotional piece on our website,
can satisfy the audit criteria checklist forDCAA for all indirect rate impact and
indirect rate forecasting. And that's somethingunique that you can plug in and brag
(09:24):
about that in a management volume.It can either give you a credential for
your estimating system and sometimes it willgive you extra credit in an acquisition.
So that's a unique characteristic in additionto be able to do those types of
request from DCA for what will yourrates be in the future, So we
really have a whole section of theapplication it's geared to indirect rate analysis.
(09:50):
Susan I know also that what youdo in the clients that you work with
that everything is fluid. Technology ismoving very quickly as you know. I
know we talk a lot about cybersecurityand AI with the life lot of our
CEOs and leaders on this series.As you look forward to the future and
say the next five to ten years, what do you think your clients are
going to want and what are yougoing to be offering them as you take
a look in the future, Well, we're definitely looking at AI, not
(10:13):
in the aspect of we're sharing anybody'sproprietary data, but maybe on the code
side. We're looking at AI forself directed implementation initiatives. But we also
have our I keenly on information portal. Right now, there are a number
of third party costs products and ittakes a long time and a lot of
(10:35):
customization for companies to get the datathey need when they need it. So
we are a repository for a vastquantity of information coming from a variety of
ERP systems, and we intend tomake it very easy for our clients to
connect to that data, parson outand be able to use it for all
kinds of analytic purposes that will extendinto multidisciplines. So become that easy to
(11:01):
get to hub for data information.You know, Susan, I be remiss
if I didn't talk about this becauseas we do this conversation, this is
Women's History Month, and I havea wife and a daughter, and I'm
always looking for role models for mydaughter of other women directors and writers in
her industry to look up to,and maybe de stry for that you own
a business and you've been doing thisvery well, and you've been in the
(11:22):
industry a very long time. Forall the future leaders out there, specifically
women, even we know that menand women and everybody need breaks and doors
open and lucky breaks and all thethings that go with starting your own business.
For women out there that we dowant to start their own business someday,
this may be some advice about leadershipabout starting a business. And you
know, everybody has their own journeyout there, and I know yours is
(11:43):
very specific to your journey. Butwith that said, maybe if you give
this some part of the little adviceto our listeners. Well, I think
what I'm doing today is a greatpiece of advice and it's one that put
me way out of my comfort zone. I mean, I became very proficient
at what I did, and Igraduated within that realm and then I started
the software company. So I thinkthe best advice is if you have a
(12:07):
dream of passion, like I hadto bring this to market. I saw
it on my need and I thought, if I ended my career and look
back, how much regret would Ihave to have not done this and how
much joy it's giving me to dothis. But it's hard, and it's
not for the faint of heart tostart a software company, and it may
not be an easy task for someoneelse to follow their dream. But if
(12:30):
you feel so strongly about it andyou see the benefit, persevere, have
that determination, do not give up. And on my whiteboard, I have
two words that say push on.I think the biggest advice is there are
so many times I thought should Ijust stop doing this and the answer quickly
comes no. So having that determinationto follow your dreams to keep going and
(12:52):
then apply the energy. Because thisworld will give you so many distractions to
take you off track. You constantlyhave to come back to your personal why
and then defeat the obstacles and thentrust, trust that it will come to
you that you're going to continue yourpath and you get there. You know
that's really good advice. And youknow you and I are just kidding to
(13:13):
know each other during this interview,but I can tell even though you went
out of your comfort zone, Ithink you're very satisfied with the result that
you did what you did. Icouldn't imagine not doing it. I'm so
happy I'm continuing and it is acontinued journey. Well, listen, I
want to wrap up with giving youthe floor, Susan, and maybe just
a few final takeaways about new informationfor our listeners about the company, about
(13:35):
what you offer, into some finalthoughts that you would like to leave them
with. Sure, our passion isto provide business leaders and executives with the
tools they need to make inform decisionsand allow it to carry the nuts and
bolts detail so that they can havethe decision support system that allows them to
focus on how that's increasing their company'svalue. And we'd love to show them
(14:00):
a demo see how it could workfor them and explore how we can delight
our customers and partners by using thesystem. Outstanding. Well, let's do
this. I know you've got awebsite, I know you're hiring them,
You're hiring the best of the best, so you're always looking out there.
And also there could be some newclientele that might be interested in working with
you. And New Information. What'sthat website for everybody? It's www.
(14:22):
New nue Information dot com. OutstandingWell, Susan, thank you so much
and it sounds like you've got verioussomething special there. You're proud of it,
you and your team and all thatyou're doing there. Thank you so
much for your valuable time because weknow how busy you are. We really
appreciate you joining us on CEOs youshould know, Oh, thank you.
Our community partner M and T Banksupports and CEOs you should know is part
(14:45):
of their ongoing commitment to building strongcommunities, and that starts by backing the
businesses within them. As a Bankfor communities, M and T believes in
dedicating time, talent, and resourcesto help local businesses thrive because when businesses
succeed, our communities succeed.
M and T Bank presents CEOs YouShould Know Power ad by iHeartMedia in celebration
of Women's History Month. Let's meetSusan Bell. She is the co founder
and CEO for New Information Spelled NUEand offering many programs and capabilities, including
financial forecasting and scenario planning system forproject based companies in the gov con space.
(00:22):
Before we talk more about Susan's company, I first asked her to talk
a little bit about herself, whereshe's from and her origin story. Well,
mine is pretty straightforward. I livedand grown up in Maryland my whole
life. I went to school inMaryland. My undergraduate was at University of
Maryland and graduate was at Johns Hopkins. Well that's wonderful, and I don't
(00:42):
think you'd be surprised by this,but in this series we talked to a
lot of lifers from the DMV anda lot of terps on this program too.
And football has been doing okay,and your men's and women's basketball program
has been doing pretty good over thelast couple of years on the Big Ten.
And when I was going to school, they were doing outstanding. Well
they'll do outstanding again because it's thatkind of school and they're winners there.
And I've been following Maryland for along time, so very cool that you
(01:03):
went there and you're from the area. So we do want to talk about
new information, and you know,I think before we do that, we
love to give our listeners context aboutwhat they did out of school, their
interest and you know, where theywere to other companies maybe they started.
Just to give a little context aboutwhat you did before you started this company
(01:25):
as co founder and CEO six yearsago. So coming out of school,
what did you do? I wentright into government contracting and very shortly out
of coming out of school, Ibecame a CFO for a government contractor that
dealt with the intel area and helpthat company. They've since sold and moved
(01:46):
on. I ended up working withthat same CEO and founder again in another
company. So through my experience,I've been largely in the finance area three
years plus with a little bit oftechnology with a tech company that was growing
preparing for IPO. All throughout,I think I've focused primarily on helping companies
(02:09):
grow to a point even from infancyto their readiness to sell and be positioned
with an understanding of how they areready to sell for more, so really
looking at enterprise value, what makesa company more valuable than another company,
and what are those decisions you consistentlymake and build upon so that you're getting
(02:32):
to where you want to go andnot losing ground. So prior to what
I'm doing now, I actually hada management team. We sold a company
to SAIC, and after we departedthat SAIC, we founded WSL which is
Cavio Advisors, and it's a consultingfirm that guides companies in accounting, out
(03:00):
sourcing and financial consulting and helping themmake those smart decisions getting the accounting done,
but spending more time looking forward sothey can make those informed decisions.
And I think that is the biggeststepping point for starting the software company new.
So we found that we're helping executiveswith the things they need to know
(03:21):
and getting information in their hands andlooking forward and having a software model that
wasn't available in the market to dojust that that's really tailored to government contracting.
So I saw an unmet market needand realized I had been wanting to
do this for years and years andyears and bring a software product to the
(03:42):
market to fill that need. Outstandingwell, thanks for sharing all that,
and I know all our listeners arealready googling already. It's spelled anue information
new information. And we're going totalk about your programs, your capabilities.
But before we do any of thatand start to get into the weeds on
what you do with the company,what's the mission steam in the overall mission
statement, it's to provide information thatleaders depend on to make informed decisions,
(04:06):
evaluate their alternatives, and achieve theirdesired outcomes fast. Susan, We have
a lot of listeners that are hearingabout your company for the first time.
If you could give them a quicksoundbiting and tell them kind of the thirty
thousand foot view about what new informationis, what would you tell them what
you do? So we're a SaaSbased financial forecasting and scenario planning system for
(04:30):
project based companies, with a particularemphasis on the compliance for government contractors.
So we will do financial planning,take care of all the nuts and bolts,
allow them to look forward in amulti year and we tie all of
our planning to an enterprise value calculator. So the big portion of the software
(04:54):
is the calculation engine to do allthe heavy lifting. Have it centralized where
two disciplines can see the same informationand view decisions. And when I'm talking
about decisions, it's always those canwe should we questions Owners really need to
know. With all the abundance ofinformation, We'll grab it out of their
accounting system and their CRMs, We'lldo our calculations. But what does that
(05:16):
mean? What happens if we losethis program? What does that do to
my top line, my bottom line, my cash flow, my indirect rates?
What do I tell my banker?What happens if and government acquisitions are
very common for this, what happensif everything pushes back ninety days? Well,
we can run that scenario, writein a conference room or write on
(05:40):
a meeting with them, and theycan see the impact and really understand the
sensitivity. What happens if they wina new program, how many people can
they hire? What can they reinvestin? And most importantly, based onlines
of business, do I choose thisinvestment over this other investment? And how
does that lead towards the best enterprisevalue at the end of the day.
(06:04):
So it's making those smart decisions withinformation that's available at a snap and be
able to run the different scenarios,and I think that's what takes it from
a basic financial planning tool to atrue decision support tool to a strategic tool
that owners can use Susan part ofthe series is we'd like to really go
(06:25):
into the mind of the co foundersand the CEOs and leaders about why you
do what you do and how faryou spread to yourself. Your company is
obviously very sustainable and now you've beengrowing over the last six years. With
all that said, I know youknow the gov con space really well.
When it comes to clients. Arethey mostly in the DMV and do you
like to stretch yourself domestically? Isthere any international possibilities? Tell us about
(06:47):
your setup and who you work with. It's primarily US based companies dealing with
the federal government. There is asensitivity to security. We're very focused on
that, on making sure we havethat compliance on our side when we deliver
our services, and consistent with oneof some of our clients need to promote
(07:08):
as well. So we're US based. We would like to sell to any
government contract or project based company inthe US to start, and I think
any of them can benefit from softwareregardless of where they're located. Okay,
I don't want to assume that there'sother companies that do exactly what you do.
But if you were to differentiate yourselffrom any kind of competition out there,
(07:30):
whether somebody's company you or you're tryingto sell yourself on them, how
do you do that by talking aboutthe software as it is a planning tool
that integrates with government compliance issues andit's not Excel. And a lot of
me with my tenure, I usedto Excel that was the go to solution.
(07:53):
When you have complex, changing needsand one agency needs this and one
agency needs that. It's very easyto kick it off one off through Excel,
and that becomes decentralized, it becomeshard to share. So I think
I would focus on the ability totake this into a software SaaS based program
(08:16):
and get it out to more peoplevery rapidly and have it very shaable,
and that would differentiate what I'm doingright now in the marketplace with that niche
kind of going in with the govcon niche Susan. I know that depending
on the size of the government contractoror the business that you're working at,
small, medium, or large,that everybody has different needs out there.
(08:37):
But with all that said, maybesome of the programs and capabilities that you're
most proud of that you offer anddo really well, but also that your
clients need and use. What wouldthose be right now? Well, if
we're talking about government contracting specifically,there's some unique aspects. One is the
Defense Contract Audit Agency DCA has arequirement for forward pricing rates for rate impact
(09:01):
assessments and proposals, and there's alsoaudit routines for estimating system criteria. So
right now, our system, andwe have a promotional piece on our website,
can satisfy the audit criteria checklist forDCAA for all indirect rate impact and
indirect rate forecasting. And that's somethingunique that you can plug in and brag
(09:24):
about that in a management volume.It can either give you a credential for
your estimating system and sometimes it willgive you extra credit in an acquisition.
So that's a unique characteristic in additionto be able to do those types of
request from DCA for what will yourrates be in the future, So we
really have a whole section of theapplication it's geared to indirect rate analysis.
(09:50):
Susan I know also that what youdo in the clients that you work with
that everything is fluid. Technology ismoving very quickly as you know. I
know we talk a lot about cybersecurityand AI with the life lot of our
CEOs and leaders on this series.As you look forward to the future and
say the next five to ten years, what do you think your clients are
going to want and what are yougoing to be offering them as you take
a look in the future, Well, we're definitely looking at AI, not
(10:13):
in the aspect of we're sharing anybody'sproprietary data, but maybe on the code
side. We're looking at AI forself directed implementation initiatives. But we also
have our I keenly on information portal. Right now, there are a number
of third party costs products and ittakes a long time and a lot of
(10:35):
customization for companies to get the datathey need when they need it. So
we are a repository for a vastquantity of information coming from a variety of
ERP systems, and we intend tomake it very easy for our clients to
connect to that data, parson outand be able to use it for all
kinds of analytic purposes that will extendinto multidisciplines. So become that easy to
(11:01):
get to hub for data information.You know, Susan, I be remiss
if I didn't talk about this becauseas we do this conversation, this is
Women's History Month, and I havea wife and a daughter, and I'm
always looking for role models for mydaughter of other women directors and writers in
her industry to look up to,and maybe de stry for that you own
a business and you've been doing thisvery well, and you've been in the
(11:22):
industry a very long time. Forall the future leaders out there, specifically
women, even we know that menand women and everybody need breaks and doors
open and lucky breaks and all thethings that go with starting your own business.
For women out there that we dowant to start their own business someday,
this may be some advice about leadershipabout starting a business. And you
know, everybody has their own journeyout there, and I know yours is
(11:43):
very specific to your journey. Butwith that said, maybe if you give
this some part of the little adviceto our listeners. Well, I think
what I'm doing today is a greatpiece of advice and it's one that put
me way out of my comfort zone. I mean, I became very proficient
at what I did, and Igraduated within that realm and then I started
the software company. So I thinkthe best advice is if you have a
(12:07):
dream of passion, like I hadto bring this to market. I saw
it on my need and I thought, if I ended my career and look
back, how much regret would Ihave to have not done this and how
much joy it's giving me to dothis. But it's hard, and it's
not for the faint of heart tostart a software company, and it may
not be an easy task for someoneelse to follow their dream. But if
(12:30):
you feel so strongly about it andyou see the benefit, persevere, have
that determination, do not give up. And on my whiteboard, I have
two words that say push on.I think the biggest advice is there are
so many times I thought should Ijust stop doing this and the answer quickly
comes no. So having that determinationto follow your dreams to keep going and
(12:52):
then apply the energy. Because thisworld will give you so many distractions to
take you off track. You constantlyhave to come back to your personal why
and then defeat the obstacles and thentrust, trust that it will come to
you that you're going to continue yourpath and you get there. You know
that's really good advice. And youknow you and I are just kidding to
(13:13):
know each other during this interview,but I can tell even though you went
out of your comfort zone, Ithink you're very satisfied with the result that
you did what you did. Icouldn't imagine not doing it. I'm so
happy I'm continuing and it is acontinued journey. Well, listen, I
want to wrap up with giving youthe floor, Susan, and maybe just
a few final takeaways about new informationfor our listeners about the company, about
(13:35):
what you offer, into some finalthoughts that you would like to leave them
with. Sure, our passion isto provide business leaders and executives with the
tools they need to make inform decisionsand allow it to carry the nuts and
bolts detail so that they can havethe decision support system that allows them to
focus on how that's increasing their company'svalue. And we'd love to show them
(14:00):
a demo see how it could workfor them and explore how we can delight
our customers and partners by using thesystem. Outstanding. Well, let's do
this. I know you've got awebsite, I know you're hiring them,
You're hiring the best of the best, so you're always looking out there.
And also there could be some newclientele that might be interested in working with
you. And New Information. What'sthat website for everybody? It's www.
(14:22):
New nue Information dot com. OutstandingWell, Susan, thank you so much
and it sounds like you've got verioussomething special there. You're proud of it,
you and your team and all thatyou're doing there. Thank you so
much for your valuable time because weknow how busy you are. We really
appreciate you joining us on CEOs youshould know, Oh, thank you.
Our community partner M and T Banksupports and CEOs you should know is part
(14:45):
of their ongoing commitment to building strongcommunities, and that starts by backing the
businesses within them. As a Bankfor communities, M and T believes in
dedicating time, talent, and resourcesto help local businesses thrive because when businesses
succeed, our communities succeed.
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