December 6, 2024 • 47 mins
If you're not in tune with your business numbers, you're simply keeping a hobby—hard truth incoming.
In this episode, I teach you which metrics you must know before the year ends so you can track your business progress over time and set tangible goals. And to make this easier, I've got a free worksheet to help you stay on track. You can download it and use it while you listen or after, but definitely take advantage of it!
Download this episode's Action Guide Here -> https://bit.ly/yearreviewpodcast
Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed
Want details on SBS? Email info@seizinghappy.com to apply
Time codes:
00:00 Introduction and Importance of Knowing Your Numbers
00:56 Free Worksheet to Help You Track Metrics
01:52 The Reality of Small Business Success Rates
02:21 Introduction to the Podcast and Host
03:08 Setting Realistic Goals and Celebrating Wins
06:22 Financial Metrics: Revenue vs. Profit
07:25 Understanding Customer Lifetime Value (LTV)
10:25 Cost Per Acquisition and Conversion Rates
17:19 Client Metrics: Retention and Loyalty
21:54 Visibility and Engagement Metrics
24:47 Personal Metrics and Business Satisfaction
26:07 Embracing Business Challenges
27:00 Redefining Success
27:11 Personal Stories of Burnout
28:14 Finding Your Own Success
32:00 Progress Over Perfection
33:51 Intuitive Business Alignment
35:48 Gratitude and Reflection
38:08 Setting Aligned Goals
42:41 Tracking and Adjusting Goals
44:50 Conclusion and Resources
In this episode, I teach you which metrics you must know before the year ends so you can track your business progress over time and set tangible goals. And to make this easier, I've got a free worksheet to help you stay on track. You can download it and use it while you listen or after, but definitely take advantage of it!
Download this episode's Action Guide Here -> https://bit.ly/yearreviewpodcast
Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed
Want details on SBS? Email info@seizinghappy.com to apply
Time codes:
00:00 Introduction and Importance of Knowing Your Numbers
00:56 Free Worksheet to Help You Track Metrics
01:52 The Reality of Small Business Success Rates
02:21 Introduction to the Podcast and Host
03:08 Setting Realistic Goals and Celebrating Wins
06:22 Financial Metrics: Revenue vs. Profit
07:25 Understanding Customer Lifetime Value (LTV)
10:25 Cost Per Acquisition and Conversion Rates
17:19 Client Metrics: Retention and Loyalty
21:54 Visibility and Engagement Metrics
24:47 Personal Metrics and Business Satisfaction
26:07 Embracing Business Challenges
27:00 Redefining Success
27:11 Personal Stories of Burnout
28:14 Finding Your Own Success
32:00 Progress Over Perfection
33:51 Intuitive Business Alignment
35:48 Gratitude and Reflection
38:08 Setting Aligned Goals
42:41 Tracking and Adjusting Goals
44:50 Conclusion and Resources
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
I'm just going to go straight into it, and I
know I may piss some people off, but if you
don't know your numbers in your business, you're not running
a business. You're keeping a hobby. I said what I said,
and I know that's going to trigger some people. But
if you don't know what your margins are, if you
don't know what your conversion rates are, if you don't
know all the data that we're going to talk about
(00:20):
in this episode, then yeah, you're exchanging a service for money,
but you're not really running a business. Because in order
to run a successful and powerful business, you need to
know where you were three six months, twelve months ago,
tangibly knowing these numbers. It needs to be a measurable
piece of knowledge of data so that you can measure
(00:41):
your success and so that you can create tangible goals
that then you can compare with where you were three
six twelve months ago, and then where you want to
go three six twelve months from then, from now, from
the next time you measure. Okay, so I know that
this episode might feel a little bit heavy for some people,
but one way that I'm going to make it easier
(01:03):
for you is I have a free worksheet that you
can download to help you through this episode. So it's
going to have all of the measurements on there and
a little extra so that you can fully utilize that
and it doesn't become so overwhelming. So you can either
go straight to that and fill it out, download it
and fill it out yourself. You can fill it out
as you listen to the episode, or you can listen
(01:25):
to this episode now, download the worksheet later and run
the worksheet after the fact. But make sure you take
advantage of that worksheet because it's a really, really phenomenal resource. So, yeah,
I know that this episode can feel kind of heavy,
but it's necessary.
Speaker 2 (01:40):
Okay.
Speaker 1 (01:40):
So if we're doing business, let's do business, baby, that
means we're going to do all of it. We're going
to do all the fun parts of it, we're going
to do all the nitty gritty parts of it, and
we're going to do the metrics and the numbers and
the data parts of it. And so I just want
to tell you about eighty percent of small business owners.
They don't hit their goals. They don't hit their goals,
and it's not because they can't, it's not because they're
(02:02):
not talented. It's not because they're not amazing at what
they do. It's because they never really reflect on what's
working and what's not working. So if you want to
be part of the twenty percent of small businesses that
do hit their goals, this episode is for you. This
is Chats with gg a podcast for women who are
(02:25):
ready to step into their power, get unstuck, and create
more freedom in all areas of life. I'm your host, GGDZ,
certified life and business coach, media personality and multi passionate entrepreneur.
I've helped hundreds of women find the necessary clarity, confidence,
(02:46):
and courage to build their dream life and achieve success
with less stress. If you're seeking weekly motivation, practical and
spiritual advice, and tangible resources to scale in life and
in business, then you're in the right place.
Speaker 2 (03:04):
Are you ready? Here we go.
Speaker 1 (03:08):
So I'm gonna walk you through a really powerful process
that is going to help you to close your year.
Or maybe you're finding this like mid quarter or something.
That's fine, you can still utilize all everything I'm gonna
teach you here. It's gonna help you to close your year,
your quarter with clarity. It's gonna get you really aligned
with the realistic goals that you can set and meet
(03:31):
for next year. And it's gonna get you to celebrate
your wins a little bit, because we deserve that we
work really hard at our businesses, and we deserve to
celebrate the wins. And so I'm gonna share really really
actionable tips that are gonna help you to track your progress,
that are gonna help you to know when to pivot.
And this is huge, huge, it's gonna help you to
(03:54):
know how to reframe and refocus if this year did
not turn out as plays and I know that that
is the case for a lot of people, I'll tell
you I'm on that list. Twenty twenty four did definitely
did not turn out the way that I planned on
so many levels. A lot of it had to do
with the fact that I'm still adjusting to what it's
(04:16):
like to be a business owner, a multi business owner,
and a mom. That's a big that's been a huge
shift for me. But I think also there were many
elements in this year that kind of threw curveballs at
a lot of businesses, okay, and so the year definitely
did not go the way I planned, And I know
that that's the truth for a lot of business owners, right.
(04:39):
And so before you can move forward with intention, you
need to pause and you need to honor your journey.
We need to look at what has worked, We need
to look at what has not worked. We need to
look at what felt aligned in business and what felt forced.
And so a year end review like this one is
(05:00):
going to give you that kind of clarity so that
you can build a business that is intuitively led and
that is going to give you not just massive profits, right,
which we want that, but also joy. And this isn't
just about the numbers. I don't want you to go
through this process that I'm gonna share with you today,
(05:21):
which is the same process that I use for myself
and for my clients. I don't want you to go
through this thinking like, oh my god, it could have
done so much better, it could have been this. I
don't want you to go through this punishing yourself.
Speaker 2 (05:29):
Okay.
Speaker 1 (05:30):
I want you to go through this with excitement and
with curiosity, because it's not just about the numbers, and
it's definitely not about punishing yourself for whatever goals you
did not meet. This is about knowledge and integration. This
is about awareness of what is actually going on inside
your business and applying the data so that you can
integrate and you can shift, and you can make the
(05:51):
adjustments that are necessary. Okay, because when you and your
business values are aligned, and I talk about this all
the time, when you're in that that level of integrity,
the business creates profits, absolutely, but it also creates peace,
it also creates joy, and that's why we want to
(06:11):
do this. Okay, So let's talk about Let's get into
the metrics. Let's get into Let's get into it. I've
done enough introductions here, this is long enough, Okay. So
the first set of metrics that I want to focus
on are your financial metrics. Yeah, yeah, Yeah, Let's get
into the money right away, because I know that if
I don't get into the money right away, you're not
(06:32):
gonna listen to the rest of it anyway. So we
want to think about the difference between your revenue and
your profit, because we really look at our sales right
when we get on the dashboards, like when you get
on your Cajabi dashboard or on your Stripe dashboard, whatever
payment processor you use, a Thriver cart, whatever it is,
you go on there and you see your sales and
(06:52):
you're like, yes, fifty thousand dollars a month.
Speaker 2 (06:54):
The fuck Yeah.
Speaker 1 (06:55):
Then you're looking at your year and you're like, I'm
getting closer almost breaking that Melian babe, and you're so excited.
But how much of that is profit? How much of
that is actually staying in your pocket?
Speaker 2 (07:07):
Right?
Speaker 1 (07:07):
And so we don't just want to celebrate those big
revenue numbers. We want to focus on how much of
that money, how much of those sales stayed in your
back account?
Speaker 2 (07:16):
Right?
Speaker 1 (07:16):
So, looking very specifically at that, I want you to
measure what are your profit margins in your business?
Speaker 2 (07:23):
Right now? Right?
Speaker 1 (07:25):
You want to also look when we're talking about financial metrics,
you want to take a look at things like your
lifetime customer value. Right, So, in the entire customer journey
that each client is staying with you, are they just
buying and dropping off or are they buying and staying right?
(07:46):
Do you have a unique profit map that allows your
clients to continue to grow with you within your company?
Speaker 2 (07:54):
Right?
Speaker 1 (07:54):
And if you don't have a good lifetime customer value
on LTV, then it's maybe something to consider to adjust
your business model a bit so that you can increase
your LTV. Okay, that's a really really interesting number that
not a lot of coaches talk about, not a lot
of business conversations in open spaces like this, like a
(08:19):
podcast or whatever, dive deep into LTV, but it is
huge in your business profits, right, because if you have
a client that comes in and buys your destination offer
for let's say your main program, right, let's say it's
priced at like twenty five hundred dollars, three thousand dollars
something like that, is you do like the average cost
for a signature program in any offer suite or as
(08:40):
we like to call them, unique profit maps, which is
what I teach inside SBS. If the person comes in,
buys that program and then leaves, you have to constantly
be filtering in new clients and new clients and new clients,
and that becomes really exhausting. Versus, if you come in
and you develop a business model that is built around
(09:01):
increasing LTV continuing to serve the client as they journey
through their business expansion, then you have a significantly more
profitable business model because yes, this person is going to
come and buy your three thousand dollars program, but then
perhaps after that they're going to jump into your mastermind
(09:21):
right for another ten twenty thousand dollars where they're going
to jump into your graduates program, where they're going to
have some sort of certification or something like that. That's
going to happen, right and so you want to be
mindful of what is your LTV right now and what
can you do strategically and intentionally within your business model
to increase your LTV. Okay, another number that's really really important,
(09:45):
and you know what before I before I go into
this other number, if this is confusing to you, it's okay,
shoot me a DM, we'll talk about it. This is
exactly what I teach inside Simple Business System is how
to build a unique profit map that helps you to
get more visibility, more sales, and more time in your business.
And we definitely increase your LTV through the way that
(10:06):
we build your business's model. So your sales model, your
unique profit map will help you to build that in there.
Speaker 2 (10:12):
Okay.
Speaker 1 (10:12):
So if this is confusing, it's okay, sit through this.
If you feel resistance, it's okay, sit through this with me. Okay,
I promise you this is valuable, This is important, This
is so important.
Speaker 2 (10:24):
Okay.
Speaker 1 (10:25):
So the next number that's really really good to know
is what is your cost per acquisition?
Speaker 2 (10:32):
Okay?
Speaker 1 (10:33):
How much money are you spending to get each client?
So this is especially important for example, if you are
if you're doing ads, right, like, what is your cost
per click? What is your uh when you when they click?
When you let me? Let me start from the beginning,
what is your cost per click? And once you bring
(10:54):
them into your ecosystem, how well are you converting?
Speaker 2 (10:57):
Okay? So that leads up into.
Speaker 1 (11:02):
What I like to call like the business machine, right,
like the mechanism that actually sells the thing inside your business.
And so now we're talking about your epl So what
is your earning per lead? So the best way to
do that is like whatever your earnings are over the year,
you divide that by the number of leads that you got, right,
(11:22):
and then you want to know what was each lead worth? Right,
So how much are you paying per leads? What is
your cost per acquisition? And then we want to know
what the conversion rate is around that amount, right. So
conversion rates can be tricky because a really high conversion
(11:42):
rate might sound overwhelming if you have a very large audience.
And then a really large conversion rate might also not
really be a lot of money if you have a
small audience, right, and so I don't want you to
become like super obsessed about this, but I do want
you to know what your conversion rate are. So, for example,
let's say you're selling from stage at an event. What
(12:05):
was your conversion rates there? So how many people showed
and how many people bought?
Speaker 2 (12:09):
Right, and so the easiest way to do that is
you want.
Speaker 1 (12:13):
To divide the total amount of units that you sold.
So whatever it is you were pitching from that stage,
divided by the number of people.
Speaker 2 (12:21):
Who registered, right, So who was there.
Speaker 1 (12:23):
So, for example, let's say you're running a webinar, you
have one hundred registrations, all one hundred people show up, which,
by the way, this never happens. Usually when you're doing
a free webinar, you can expect about forty to fifty
percent of the people who registered showing up. But we're
not going to get into that because that's just that's
too much. I'm just trying to give you some clean
numbers right now. So you have one hundred registrations, one
(12:44):
hundred people show up, and you sell. You pitch your
thing after you do your webinar, and you sell let's
say ten That is a ten percent conversion rate. I
just want to say, a good conversion rate is three
percent for anything that costs about one thousand.
Speaker 2 (13:02):
Dollars or up.
Speaker 1 (13:04):
Okay, three percent, So that means in a room of
one hundred, if you sold three of something that is
valued at one thousand dollars or the price point is
one thousand dollars are up, that is actually considered good.
That is considered a good conversion rate. And so obviously
a lot of different things apply when we're looking at
conversion rates, like was it a warm audience that was
(13:26):
in there, or was it like a bunch of strangers.
You did a huge ad and you had a bunch
of people in the room, but none of them really
know who you are, you know, so colder, warm audiences
will make a really really big impact. Also if you
have a low number of people showing up, right, So
if you don't have a lot of people in the room,
obviously you know you're going to sell less. But you know,
(13:47):
three percent of one hundred and three percent of fifty
are two completely different numbers. And three percent of two
thousand people in the room is also a completely different number,
but it's still three percent. And so I don't want
you to obsess about whether you have one percent conversion
rate right now or a twenty percent conversion rate right now.
I want whatever it is. I just want you to
know what it is so that this way you can
(14:12):
just focus on making it better next year. Because understanding
what the numbers are, Understanding what these percentages, and all
the others that we're going to talk about later, Understanding
all of this is what's going to help you to know, like, oh,
I just need to polish my sales. I'm not very
good at selling. Like I can get them to show up.
They're loving my content. I'm filling these rooms. You know,
(14:34):
I'm attracting. My messaging is amazing. I'm attracting the right people.
But when I start to sell, my selling is not
closing them. Okay, then maybe what we need to focus
on is improving your sales, or maybe you just need
to bring a closer into your team, right, somebody who
you're going to do all of the attracting of the audience.
You're gonna do all that stuff, but then when it
comes to closing, put them on a sales call, right,
let them close and give them a commission or some
(14:55):
sort of incentive to work with you.
Speaker 2 (14:57):
You guys negotiate that on your own.
Speaker 1 (14:59):
But understanding the numbers is really important because that's how
you're going to see what's working and what's not working. Right,
sales alone is not it. You need to understand how
is your business performing as a whole, right, all the
parts of your business.
Speaker 2 (15:14):
And so.
Speaker 1 (15:16):
In understanding your EPL and understanding your conversion rates and
understanding how the sales part of your business is working,
then you get to know what part of the business
needs to be diagnosed. Right, So a whole process to
convert a client will include like an email so like
(15:37):
they'll opt in for something, right, you have a registration page,
you have a sales page, you're going to have a
think you page, You're going to have the webinars, you're
going to have checkout pages. Right, And so it's crazy
how many different elements, how many assets are necessary to
complete a single sale for a single product.
Speaker 2 (15:54):
And so.
Speaker 1 (15:56):
If you're not looking at the machine as a whole,
if all you're looking at is like I sold ten, great,
but did you have the potential to sell thirty? And
you have no way of knowing where you left money
on the table because you sold ten congratulations, this is
definitely something to celebrate.
Speaker 2 (16:15):
But then.
Speaker 1 (16:19):
If you look at the machine, if you look at
the whole process, like what is the entry point into
your business, and who's signing up and who's showing up
and how much are you closing, then you can tell like, oh,
it's the registration we're not getting a lot of registrations.
Speaker 2 (16:31):
Maybe the registration page needs a little tweaking.
Speaker 1 (16:33):
Or it's the webinar, like people aren't completing the webinar
because it's fucking boring, right, Okay, then we need to
do something about that. Or they're registering by the loads.
They're going through this webinar, but then these last like
ten minutes that I'm pitching the thing, everybody falls off
and we don't buy. Okay, then it's the sales, right,
it's your pitch. It needs to be improved. And so
(16:54):
I won't sit on this much longer because I think
you get the point. But it's important that we focus
not just on on your sales, but on your profit margins,
on your cost per acquisition, on your conversion rates, on
your epls, because this is how you're going to know
what exactly in your sales process. In all of the
(17:15):
parts of your sales process needs to be tweaked and
improved for the next year. The next set of metrics
that we want to look at are your client metrics, right,
and so you want to think about things like retention.
And I talked a little bit about this with your
Lifetime Customer value, so your LTV just a few moments ago.
Because I do put that, I do put that in
(17:35):
the financial metrics, but it's also I also consider it
in my client metrics because then that lets me understand
if clients are not coming back for more, then there's
something I want to look at, right, So is it?
Speaker 2 (17:48):
You know, client.
Speaker 1 (17:49):
Loyalty is a really really good indicator of a healthy business.
And you know, one of the things that I I
am so so proud of inside Seizing Happy is our
client loyalty.
Speaker 2 (18:01):
Right.
Speaker 1 (18:02):
We have our clients not only come and stay, but
they highly refer our services, right, Like there was a
point that I was like, I need to give something
back to my clients for all the referrals that they
send my way, right, And so this is why we
have such a hot and generous affiliate program.
Speaker 2 (18:19):
And I'll link to that also in the show. Notes.
Speaker 1 (18:22):
But when it comes to client metrics, you want to
talk about or you want to look into your culture
of your business. You want to look into things like
the interaction of your clients. You want to look at
things like the engagement of your community. Are people writing
back to your emails? Are people conversating with you in
the dms? Are you receiving testimonials maybe even without even
(18:45):
requesting them when you request testimonials? Is it easy to
get them back?
Speaker 2 (18:49):
Right? It's not.
Speaker 1 (18:51):
Let me rephrase that, it's never, like absolutely easy to
get back testimonials because sometimes people don't want to be
on camera or blah blah blah blah blah.
Speaker 2 (18:57):
But are you getting them back right?
Speaker 1 (19:00):
So this will help you even though this is a
little bit of an intangible metric, this will also help
you to gauge the culture and the essence within your community,
with your tribe, your like you know your people, your people,
your clients, right the pool that you're swimming in with
these incredible people that you want to serve, and so
look at things like that. And if you're finding that
(19:22):
the engagement, the conversations are lower, not really very intimate,
or that you feel distant from your clients you feel
distant from your community, then definitely look at what can
you do to create more connection and intimacy with your clients.
Maybe that is getting back into those email conversations with them.
(19:43):
Maybe that is sending a hand raising email that's going
to say like, hey, I haven't heard from you in
a while. I want to know what are you working
on in your business right now to see how I
can support you. And this also really helps you to
create like market research within your tribe, because if everybody
come back and is like, oh, I just really want
to do XYZ for this year, then you know that
(20:05):
xyz is something in which you can serve them. Then
do that offer that you know, because now you know
you already have people who are interested in that service
and that support from you. Perhaps it's not something that
you can perhaps it's not something that you can offer,
Perhaps it's outside of your area of expertise. Well, is
(20:26):
there somebody that you can partner with right through maybe
a powerful affiliate program? Do you have a business bestI
that does that? A business bestI that is the bomb
dot com at offering that particular service that you got
Twenty thirty people in your community replied to your hand
raising email, and they all said, like, man, this is
a big part of my focus right now, and I'm
just lacking the support that I need to be able
(20:47):
to succeed in that part of my business. Can you
create an affiliate opportunity that allows you to support your clients,
allows you to help out your business besty, and is
going to make you profitable in the process.
Speaker 2 (20:58):
Throughout the referral process.
Speaker 1 (21:00):
There is a really cool episode of Extraordinary where I
talk about this, and here's what we're going to do.
I'm going to give you just because you're part of this,
just because you've listened this far, Just because you've listened
this far, I'm going to give you. Let me write
this down, because I'll forget this is not part of
(21:20):
the plan for this episode, and if I don't write
it down, I'll keep talking and forget that I said it.
But I'm going to give you free access to that
episode of Extraordinary.
Speaker 2 (21:29):
Let me write this down.
Speaker 1 (21:31):
All you need to do is take a look at
the show notes and there's going to be a link
on there for you to check out that free episode
so you can know exactly how to set that up
and how it could work to be a huge stream
of income in your business and in the business of
your business besties. And again, you're building community, you're serving
your clients, and that's always a good thing, right, Like,
(21:53):
that's why we're doing what we're doing. So the next
set of metrics that I think is really really important
is your visibility and engagement. I can't talk about this
shit enough. Like you hear me talk about visibility and
engagement in social media and all those things all day,
every day. If you're in my world, this is literally
every other word that comes out of my face is this, right.
So I want you to look at things like which
platforms drove the most traffic and engagement. I want you
(22:16):
to focus on what worked and then double down on
that instead of chasing every single platform. You may not
have the capacity right now or the team right now
to be on every single social media platform, So look
at where you are and then double down on what's working.
Right And then if you want to get really detailed
about this, you want to take a look at like
(22:36):
what were your top performing reels, what were your top
performing posts, what were the topics, what were the angles,
what was it like? What kind of videos were they?
Were they funny, Were they educational? Were they valuable? Take
a look at what is working the most and the
best in your social media and then double down on that.
Speaker 2 (22:52):
Right.
Speaker 1 (22:53):
The other thing that you want to look at that
is so so so important and a lot of people
don't take enough advantage of this, and it's why I
decided to include it inside SBS inside Simple Business System
is your email marketing. If you've not gotten serious about
your email marketing this year, it is time to do
it next year, or like I said, if you found
(23:13):
this episode going into next quarter, this is something to
focus on.
Speaker 2 (23:17):
Okay, take a.
Speaker 1 (23:18):
Look at your open rates, right, So, I'm really excited
that right now, when I went through this process myself
for my business, we have a fifty nine Like we
average at around fifty seven to fifty nine percent open rates.
That's huge, that's amazing, Right, So take a look at
your open rates and so thank you, thank you so
much for opening my emails.
Speaker 2 (23:36):
I appreciate that. Take a look at your click throughs,
take a look.
Speaker 1 (23:39):
At how often people are unsubscribing, and then see if
the messages that you're sending, the things that you're sending,
are they resonating or not right, This is a great opportunity.
Email marketing isn't just for selling stuff. So don't just
get in people's emails in their inbox when you're selling
them something. Use your email to create intimacy connection and communication.
Share stories with them, tell them what's going on, you know,
(24:02):
give them access to something you know. Be vulnerable in
the way of in a way that serves them, right,
So you don't want to I talk about vulnerability all
the time, and there is a way to be vulnerable professionally,
And there's a way to be vulnerable in a.
Speaker 2 (24:17):
Way that serves your client.
Speaker 1 (24:19):
Not that just makes them your like vocals, right, like
you're just going to go invent to them every single
time something goes wrong, like they are not your therapist.
There is a way to do this that is profitable
and beneficial to your client, so profitable to you, beneficial
to your client that you're not just dumping all your
shit on somebody else.
Speaker 2 (24:36):
So those are three.
Speaker 1 (24:38):
Really important metrics that I look at when it comes
to doing these year end reviews. So your financial metrics,
your client metrics, and your visibility and engagement metrics. Now
it is equally as important. And you know that this
is a huge part of what we believe in inside
Seizing Happy, we believe that we need to nurture the
business and the woman behind the business equally so. So
(25:00):
because of that, personal metrics are a huge part of
what I like to measure in the year also, and
this part can get a little uncomfortable, but it matters, right,
It matters because if you're not happy with your business,
then what are we even doing here?
Speaker 2 (25:16):
Right?
Speaker 1 (25:16):
If you're not happy with your business, if you're not
finding joy in the to do's, then what are we
doing here?
Speaker 2 (25:22):
Right?
Speaker 1 (25:23):
And so I want you to take a look at like,
if the year didn't go as planned, Number One, you
need to know that you're not alone. Right, Every single
entrepreneur has faced a tough year this year. More so,
every business has seasons of I don't want to even
call them ups and downs because I don't necessarily think
(25:44):
they're downs. I think that they're almost like your business
needs to hibernate, right, There are times that your business
just needs to pause, and sometimes that is determined by
the type of service that you offer, right, and when
is your client most likely to want to purchase the
service that you offer? And so you know, just normalize
the fact that businesses aren't always an upward spiral. Okay,
(26:07):
sometimes it'll stall a little bit in the same place
and that's okay. And so you want to be really
deeply connected to your goals, the goals that you set
and know what did I learn?
Speaker 2 (26:20):
Right?
Speaker 1 (26:20):
And again, this is why doing inventory in your business
is so important. And so Number one is normalize the
fact that it's not always going to be rainbows and
butterflies in business and that that is okay, that that
is normal, that that is part of your expansion, that
is part of your learning, that is part of what
makes you courageous, and that is part of the growth process.
(26:42):
And that is why these kinds of assessments of your
business are so important because they give you an opportunity
to say, Okay, well I didn't meet my goals? Cool,
which ones? And why didn't you meet them? And again
like what are the numbers? What is the data that
is going to show you where the leak is in
the business?
Speaker 2 (27:00):
Right.
Speaker 1 (27:00):
The other thing that's really important is I want you
to really think about success. Like, if we're defining the
year as successful, I want you to be really clear
about what success means. When I was pursuing my previous
definition of success. I ended up burnt out in a hospital.
I lost my vision while I was driving, and I
could hear cars zooming past me. I've said the story
(27:22):
a million times, but it was terrifying. I lost my
vision driving because I was doing radio in the mornings,
I was doing sports reporting at night, I was running
the dance studio. I was doing television in between, and
I was just running on protein bars and energy drinks.
Because everybody's definition of success was, well, if you're in
(27:42):
media and you're doing radio, then the morning show is
the thing, and if you're doing television, then it's either
sports or the news. Like that's the definition of success
in that industry, right, And then my mom's definition of
success is school and degrees and shit. So I went
back to school to get my master's and then I
was running the business.
Speaker 2 (27:58):
The first business.
Speaker 1 (28:00):
My first business is a dance studio that I opened
twenty one years ago, and I was doing a lot
of things in there, so event coordination and choreographies and
putting together recitals, and it was just exhausting, you know,
because I was pursuing everybody else's definition of success, and
so I want you to a be really clear on
what is your definition of success and how do you
(28:20):
want that to feel? Because success isn't just about what
you've achieved. It's about how you feel with those accomplishments,
and it's about how you have evolved in the process
of achieving those accomplishments. So maybe you didn't achieve a
particular number, right, or a particular goal, but you grew
(28:43):
in your resilience. Maybe you deep into that relationship with
your clients that I was talking about earlier. Maybe you
polished a skill that's preparing you for the next step. Right,
none of it is wasted. So I want you to
you really find a reframe that serves you when it
(29:06):
comes to what is your definition of success, Because if
you did hit all your numbers and all of your
goals and you still don't feel successful, then your definition
of success still needs to be reevaluated, right, and find
where that definition of success lies within your heart. So
I realized, for example, that for me, the definition of
success wasn't doing the morning show and the sports and this,
(29:29):
and that it was in feeling calm and peaceful with
my life on the day to day basis. And that
led me to realize that I didn't want to do
morning shows. And I was pitched for multiple morning shows
and I would always turn them down with really great
pay too, But I was like, this doesn't make me happy.
Waking up at four thirty in the morning does not
make me happy. Right, And so my definition of success
(29:51):
was I loved when I was on mid days. I
was on air from ten to three, and mind you,
this is one of the least glamorous shifts in right,
you right, And I loved it. Oh, I loved being
on air from ten to three.
Speaker 2 (30:06):
Right.
Speaker 1 (30:06):
I knew that I was keeping company to people that
were either like the stay at home moms or the
work from home moms, and I was keeping I was
like the company and the women that were working in offices,
and like I would get their calls and like, oh
my god, I love this. And I loved it right
until it was time for me to move on and
I quit. But I think that if we are only
(30:29):
defining success by what is determined as successful in our
industries or by our peers, there's a lot of joy
that we're going to be missing out on, because even
if we achieve those definitions of success, your heart is
still not going to feel joyful because it is not
your definition of success. Find a mantra that works for you.
Speaker 2 (30:48):
You know.
Speaker 1 (30:48):
It could be something like I didn't fail, I evolved, right,
It could be something like I am learning every day.
Every instance in my life and in my business is
an opportunity to keep growls and keep becoming my most
extraordinary self. Of course, somebody use that word I'm biased
right In case you don't know, that's our private podcast.
We have a private podcast called Extraordinary that is amazing,
(31:10):
and the goal of it is it's set up like
voice notes from me to you, and this is where
I share how we can become the most extraordinary versions
of ourselves. This is how I teach you to think
like the most extraordinary version of yourself. And so yes,
I share a lot of my personal tools and resources,
but they're not so that you can implement them my way.
(31:32):
They are so that you can learn to think about
how to develop your own tools and resources your way.
So it's really powerful. Don't worry, no fomo. Here you
get that free episode I mentioned earlier, You get to
check that out that's also inside Extraordinary, So you get
to check out what that offer feels like it's really
intimate and fun. So anyway, that's that's something else, right,
(31:52):
So normalize the experience. Entrepreneurship is going to have its
ebbs and flows. Number two, reframe what's acts means to you.
Number three, focus on your progress, not on perfection. Nothing
is ever going to be perfect. Okay, nothing is ever
just going to go exactly as you expected. That's just
not what business.
Speaker 2 (32:10):
Is, period. Right.
Speaker 1 (32:11):
So even if you didn't hit your revenue goals or
your whatever goals, did you build momentum?
Speaker 2 (32:17):
Right?
Speaker 1 (32:17):
Did you refine the offer, did you rewrite the sales page?
Did you find the leak?
Speaker 2 (32:24):
Right?
Speaker 1 (32:24):
Did you find where the problem was and you fixed it? So, progress,
not perfection, that is the key to long term success.
And I also want to add to this how important
it is to approach business not just seeking the success,
like not just like I have to make it better
all the time. I have to make it better all
the time. Like Okay, let's say that you got away
from the perfection thing and that's not a problem for
(32:46):
you anymore, and you're like, oh, it's just progress progress.
I have to always be progressing. I have to be
doing it better. How do I improve it. Dude, that's
fucking exhausting. That's not the vibe.
Speaker 2 (32:54):
Okay. Approach your business with curiosity and excitement. Right.
Speaker 1 (32:57):
So hmm, I wonder how I can make this? Bet,
I wonder how. And this is a challenge. I dare
you to ask yourself every single time you're doing something
for your business.
Speaker 2 (33:06):
I dare you.
Speaker 1 (33:07):
I challenge you to ask yourself, I wonder how I
can make this more fun? I wonder how I can
make this more fun. Whether it's a sales call, whether
it is a content day, whether it is an email
you're writing, whether it is whatever it is that you're doing.
I challenge you to ask yourself, I wonder how I
can make this more fun? Okay, So that's really important. Okay,
(33:32):
focus on progress, make it fun. Focus on progress, not perfection.
Something else that I think is really important is when
you're disappointed at something, when you know when something doesn't
go the way that you wanted it to go, and
you quote unquote failed right, like something quote unquote didn't
work out. I want you to really sit with it,
(33:52):
and I want you to use it. I want you
to learn to look at these things as a sign,
because sometimes it's the strategy right, like I was saying earlier.
Sometimes it's the sales page or the marketing or the messaging. Yes,
absolutely that could be the case. But other times it's alignment.
Sometimes we jump into a creative process and we create
(34:17):
like an offer or something because it was inspired by
somebody else doing it and it's going really well for them,
and we're like, oh shit, that's amazing. That could fit
my business model really well. I'm gonna go do that
and that's fantastic, right, And maybe this isn't just like
I'm not talking about like going and copying somebody else's offer.
I'm saying like, oh they're doing vip days. Oh, I'm
(34:37):
gonna do a vipda too. Oh they're doing like they built.
They're offering like new funnels and funnels or working for
so and so. So I'm gonna go and build a funnel
like whatever it is that you grabbed out of that
external inspiration. Sometimes those things don't go well because they're
not from within. We talk about this all the time
inside Seazing Happy, especially with my VIP one on one
coaching clients. Developing your intuitive compass as an entrepreneur is
(35:01):
the most important tool or practice that you can keep
happening all the time in your business as you grow.
Your intuitive compass is never going to let you down, right,
And so sometimes yes, it's the strategy, right, it's the
messaging or the funnel or whatever. But other times it's alignment.
And so sometimes what feels like a failure isn't really
(35:21):
a failure. It's just your business letting you know, like, hey,
this is not in alignment with us. We need to redirect.
This is not really what our essence is, This is
not what we're about, and we need to reframe or
just toss this shit out altogether because it's just not
the vibe. Okay, So really utilize your intuitive compass when
(35:43):
it comes to that, because it's very important for you
to know when it's strategy and when it's misaligned. And
then the other thing is, you know, ground and gratitude. Dude,
you're still in your business. Yeah, maybe it's not going
exactly how you wanted it to. Maybe you fell short
a little bit of your goals or a lot of it,
it doesn't matter. You're still in business. Remember that, because
how many times have we not all thought like, oh,
(36:06):
maybe I should just go back to corporate I've thought it.
Speaker 2 (36:09):
I've definitely thought it.
Speaker 1 (36:10):
There have been times in my business that I'm like, damn,
maybe I shouldn't have quit radio.
Speaker 2 (36:15):
I was getting pay good, right, Like, maybe I shouldn't
have done.
Speaker 1 (36:18):
That, right, because sometimes business is hard and that's okay.
But then I remember, no, I wasn't happy when I
was there.
Speaker 2 (36:26):
I wasn't in my purpose.
Speaker 1 (36:27):
It was no longer aligned with me, and my intuative
compass said, go back to full time entrepreneurship like you've
done your whole life, because that's just how I'm built, right,
I'm not built to be in a boxer.
Speaker 2 (36:36):
To be told what to do.
Speaker 1 (36:37):
And so I want you to really ground into that gratitude.
So when you're disappointed, when things feel heavy, when it's
just not going exactly the what you want, when it
feels like it's moving too slow, whatever it is, anchor
yourself in gratitude. Write down three things that you've accomplished
that quarter, not even that year, right like this quarter alone.
(37:00):
I want you to write three things you've accomplished, And
then I want you to write three things other things
that you've accomplished this year, no matter how small they are. Right,
did you make one more podcast episode this year than
you did last year. Did you launch one more really
powerful things, did you have one amazing client that you
brought in, did you sign one person back in? Whatever
it is, right, your gratitude is going to really truly
(37:22):
shift your focus and it's going to clear up the
space for more intuitive clarity so that you can move forward. Okay,
all right, So to recap this part, we already talked
about nurturing the business. This part is nurturing the woman
behind the business. So we talked about normalizing the experience,
really normalizing the ebbs and flows of business, because that's
(37:43):
just what it is. Reframe what success means to you. Okay,
focus on progress, not perfection. Be really really good at
developing and honing in on that intuitive compass so that
you can know if it's strategy or if it's miss
alignment that's happening in your business, and really ground into gratitude. Okay,
(38:07):
So let's talk about actionable tips so that you can
set goals for next year.
Speaker 2 (38:12):
Okay, this episode's long.
Speaker 1 (38:15):
I feel like maybe I should have made this into
two episodes, but I'm not because I'm already on a
roll and I don't want to make two episodes about this.
You can pause it, drink some coffee, and come back
if you need to. Okay, So actionable tips for setting
aligned goals. First, reflect, get really really clear and really
really honest with yourself about what are the top three
(38:37):
wins and lessons, What challenges did you face? What are
you walking away from and walking into between last year
and this year. This is going to give you clarity
to set a solid foundation so that.
Speaker 2 (38:51):
Your goals are clear.
Speaker 1 (38:54):
Right, I don't want you to set goals, and so
this takes me to number two. You know what smart
goals are, right, So you want to make them specific.
You want to make them measurable, achievable, relevant, and time bound.
So this means that you're not going to say I
want to increase my sales. You're going to say, I
want to increase my sales by ten percent, and I
want to do it by this date, and I want
(39:17):
to do it specifically in this area, right and now,
Achievable is key here. Sometimes you're like, I want to
bring my first million, but you're currently making one hundred
thousand dollars. Can you break a million in twelve months
if you're currently making one hundred thousand dollars abs so
fucking lutely yes you can.
Speaker 2 (39:33):
Is it very very likely?
Speaker 1 (39:35):
No? But can you set another achievable goal that's also high,
and say, perhaps I want to three x my income,
so I want to be between three hundred and four
hundred thousand dollars at the end of the year. That's
a lot more achievable, right, And so you're going to
give yourself goals that are attainable, that are achievable, because
otherwise you're just constantly setting yourself up for that feeling
(39:57):
of like, man, I didn't meet my goals. Man, I
didn't meet my goals. Man I didn't me my goals.
Manitn't me my goals, And that doesn't feel so good either. Okay,
So number one, reflect and know exactly where you are,
where you're starting from. So that's where that first section
of this podcast episode was for get that data in right,
get very clear on that, and then get very clear
on what you want to achieve. Number two, set those
goals to be smart, right, So make sure that in
(40:21):
addition to smart goals, that they are smart goals, yes,
but with a heart, make sure that they're intuitively led.
So your goals shouldn't just sound good, they should feel good.
Your intuitive compass is going to guide you toward goals
that are going to light you up. So if you're
setting goals just because you think that's the goal that
you should be setting up I want to triple my income,
I want to you know, and that doesn't light you
(40:43):
up inside, then that's not the goal you should be setting.
Perhaps the goal that you should be setting is I
want to start working four days a week instead of five, right,
and restructuring your business model so that even if you
don't necessarily increase sales, you increase free time, and that's
going to in turn increase your joy, it's going to
increase your creativity, it's going to increase your rest and
(41:04):
that is equally as important, if not more important, than
increasing sales. Okay, So make sure that, yes, you're setting
smart goals, but set intuitively lad smart goals. And then
the last thing is to fine success. And so in
these goals, to find the success beyond the numbers. So
not just the part of your business, like the goal
setting in your business that's like, oh, increase my open
(41:26):
and click through rate by five percent, or increase my
sales by twenty percent, it's how is your business supporting
your well being? How is it supporting your relationships? How
is it supporting your values?
Speaker 2 (41:38):
Right?
Speaker 1 (41:38):
And so you also want to set goals around how
do you want your business to support you personally? So
again maybe that is going to work for four days
out of the week instead of five, right, And so
maybe make sure you incorporate some personal goals into the
goals that you're setting for the business. Okay, and then
the last thing that I want to talk about is
(42:01):
tracking your goals. And in that free resource that I'm
giving you, the link is in the show notes where
I'm going to give you a worksheet to help you
through all of this, so you can go back to
it and really dive into the numbers and dive into
the tracking and all that stuff.
Speaker 2 (42:16):
You know, do the work. Don't just listen to.
Speaker 1 (42:19):
This podcast episode and be like, oh my god, that
podcast episode is so good. I mean, if you think
it's good, definitely do tell me because it feels my
heart every single time one of you sends me a
screenshot or you tag me online like oh I love
this episode?
Speaker 2 (42:28):
Do do do?
Speaker 1 (42:28):
Do?
Speaker 2 (42:28):
Do do that?
Speaker 1 (42:30):
Leave me a review? This is how we get these
episodes to more people. Share this episode with the business besty,
But listen, the more important thing than all that is
to the damn work. If you don't take action, nothing
is going to change.
Speaker 2 (42:41):
Okay.
Speaker 1 (42:41):
So number one, when it comes to tracking and to
adjusting your goals, Number one, create some sort of tracking system.
I'm giving you that worksheet that you can use. If
you're more like the digital person, you can use asana,
you can use notion, you can just have a journal,
whatever it is. I like to keep a lot of
these things in my notes in my phone because that's
always accessible. It's also where I do a lot of
(43:03):
my idea and brain dumping, so that might be something.
Number Two, there's a difference between quitting and pivoting. You
don't want to quit or pivot too soon, but because
sometimes you just need to try things over and over
and over and over and over and over, and you
need to just repeat it for volume. But look for
signs that something isn't working right. So if the engagement
(43:24):
is just staying low, if the conversion rates are just
staying low, then it's time to pivot. It's time to
make an adjustment, right, It's time to look at again,
where's the leak, where's the thing that's not really clicking?
Where are people falling off? So you go back and
you examine the machine again. Right, Pivoting is not failing.
Pivoting is wisdom in action. You take information, you take
(43:47):
the data of what is not working that makes you wiser,
that makes you stronger, and you take action based on
that data. Okay, that's all it is. That's all pivoting is.
And then the third thing when it comes to tracking
is commit to being consistent not perfect. I know it's
like I want to show.
Speaker 2 (44:02):
Up every single day. Well I also.
Speaker 1 (44:05):
Have a nineteen month old I'm tired, he stood doesn't
sleep through the night, and I don't always want to
be on camera every day. So maybe I'm not going
to commit to that level of perfection. But I am
going to commit to consistency and what that means for
me might be going to do content every Tuesday, so
one day out of the week, I'm gonna, you know,
put my face on and do the things. And that
(44:26):
is something that I can commit with with consistency. Right,
So it may not be perfect where you're always live
all the time and present, like I don't have time
for that. I don't even I don't think I would
do that even if I didn't have the baby. It's
just not it, right. But I am going to be
consistently present by doing it in a way that works
for me. Right, So strategize these ways to track your
(44:47):
goals and all that stuff in a way that works
for you and the life that you're trying to build.
Speaker 2 (44:50):
Okay, So I know this was a lot.
Speaker 1 (44:54):
I have a feeling if I was listening to this episode,
I would listen to this episode in like three parts.
But if if you sat through it all, that means
you haven't done any of the work yet. That means
your brain right now is probably going wa wa wa.
That means I probably sound like wow. Also, but go
back to the show notes, download the worksheet, and do
(45:16):
the work. You can have your best year yet. If
you found this at the end of a quarter, you
can have your best quarter yet. And I am here
to support you every single step of the way. In
the show notes, you're going to find the link to
download the worksheet that accompanies this episode so that you
have everything readily available for you. You're also going to
find the link so that you can check out that
(45:37):
free episode of Extraordinary Up. That's my little one awake
from his map. So we got to wrap this up.
And the last thing you're going to find in the
show notes is the link to Simple Business System, which
is my program to help you create a unique profit
map within your system so that all of these numbers
that we talked about today work in your favor and
(45:57):
make your business more profitable with more visibilit.
Speaker 2 (46:00):
And with more free time.
Speaker 1 (46:02):
I can't wait to hear from you because I know
every single time that you come across an episode that
is valuable to you, you reach out.
Speaker 2 (46:08):
To me and you let me know.
Speaker 1 (46:09):
So if this is one of them, tell me, tell
me what you found, tell me what you found in
your metrics, tell me what you liked the most, tell
me what you're working on, and know that I am
here to support you the whole way through. Thank you
so much for listening to this episode of the.
Speaker 2 (46:25):
Chat with ggpodcast. If you loved what you heard, it
would light me up inside.
Speaker 1 (46:30):
If you rate, review and share this episode with a
business vestie who you think will benefit from tuning in.
Sharing this podcast is the best way to help it
grow and to continue to grow our tribe as well.
In the meantime, join me on Instagram at ggdas Live,
or check out our latest courses and programs for personal
(46:52):
and business growth at seizinghappy dot com.
I'm just going to go straight into it, and I
know I may piss some people off, but if you
don't know your numbers in your business, you're not running
a business. You're keeping a hobby. I said what I said,
and I know that's going to trigger some people. But
if you don't know what your margins are, if you
don't know what your conversion rates are, if you don't
know all the data that we're going to talk about
(00:20):
in this episode, then yeah, you're exchanging a service for money,
but you're not really running a business. Because in order
to run a successful and powerful business, you need to
know where you were three six months, twelve months ago,
tangibly knowing these numbers. It needs to be a measurable
piece of knowledge of data so that you can measure
(00:41):
your success and so that you can create tangible goals
that then you can compare with where you were three
six twelve months ago, and then where you want to
go three six twelve months from then, from now, from
the next time you measure. Okay, so I know that
this episode might feel a little bit heavy for some people,
but one way that I'm going to make it easier
(01:03):
for you is I have a free worksheet that you
can download to help you through this episode. So it's
going to have all of the measurements on there and
a little extra so that you can fully utilize that
and it doesn't become so overwhelming. So you can either
go straight to that and fill it out, download it
and fill it out yourself. You can fill it out
as you listen to the episode, or you can listen
(01:25):
to this episode now, download the worksheet later and run
the worksheet after the fact. But make sure you take
advantage of that worksheet because it's a really, really phenomenal resource. So, yeah,
I know that this episode can feel kind of heavy,
but it's necessary.
Speaker 2 (01:40):
Okay.
Speaker 1 (01:40):
So if we're doing business, let's do business, baby, that
means we're going to do all of it. We're going
to do all the fun parts of it, we're going
to do all the nitty gritty parts of it, and
we're going to do the metrics and the numbers and
the data parts of it. And so I just want
to tell you about eighty percent of small business owners.
They don't hit their goals. They don't hit their goals,
and it's not because they can't, it's not because they're
(02:02):
not talented. It's not because they're not amazing at what
they do. It's because they never really reflect on what's
working and what's not working. So if you want to
be part of the twenty percent of small businesses that
do hit their goals, this episode is for you. This
is Chats with gg a podcast for women who are
(02:25):
ready to step into their power, get unstuck, and create
more freedom in all areas of life. I'm your host, GGDZ,
certified life and business coach, media personality and multi passionate entrepreneur.
I've helped hundreds of women find the necessary clarity, confidence,
(02:46):
and courage to build their dream life and achieve success
with less stress. If you're seeking weekly motivation, practical and
spiritual advice, and tangible resources to scale in life and
in business, then you're in the right place.
Speaker 2 (03:04):
Are you ready? Here we go.
Speaker 1 (03:08):
So I'm gonna walk you through a really powerful process
that is going to help you to close your year.
Or maybe you're finding this like mid quarter or something.
That's fine, you can still utilize all everything I'm gonna
teach you here. It's gonna help you to close your year,
your quarter with clarity. It's gonna get you really aligned
with the realistic goals that you can set and meet
(03:31):
for next year. And it's gonna get you to celebrate
your wins a little bit, because we deserve that we
work really hard at our businesses, and we deserve to
celebrate the wins. And so I'm gonna share really really
actionable tips that are gonna help you to track your progress,
that are gonna help you to know when to pivot.
And this is huge, huge, it's gonna help you to
(03:54):
know how to reframe and refocus if this year did
not turn out as plays and I know that that
is the case for a lot of people, I'll tell
you I'm on that list. Twenty twenty four did definitely
did not turn out the way that I planned on
so many levels. A lot of it had to do
with the fact that I'm still adjusting to what it's
(04:16):
like to be a business owner, a multi business owner,
and a mom. That's a big that's been a huge
shift for me. But I think also there were many
elements in this year that kind of threw curveballs at
a lot of businesses, okay, and so the year definitely
did not go the way I planned, And I know
that that's the truth for a lot of business owners, right.
(04:39):
And so before you can move forward with intention, you
need to pause and you need to honor your journey.
We need to look at what has worked, We need
to look at what has not worked. We need to
look at what felt aligned in business and what felt forced.
And so a year end review like this one is
(05:00):
going to give you that kind of clarity so that
you can build a business that is intuitively led and
that is going to give you not just massive profits, right,
which we want that, but also joy. And this isn't
just about the numbers. I don't want you to go
through this process that I'm gonna share with you today,
(05:21):
which is the same process that I use for myself
and for my clients. I don't want you to go
through this thinking like, oh my god, it could have
done so much better, it could have been this. I
don't want you to go through this punishing yourself.
Speaker 2 (05:29):
Okay.
Speaker 1 (05:30):
I want you to go through this with excitement and
with curiosity, because it's not just about the numbers, and
it's definitely not about punishing yourself for whatever goals you
did not meet. This is about knowledge and integration. This
is about awareness of what is actually going on inside
your business and applying the data so that you can
integrate and you can shift, and you can make the
(05:51):
adjustments that are necessary. Okay, because when you and your
business values are aligned, and I talk about this all
the time, when you're in that that level of integrity,
the business creates profits, absolutely, but it also creates peace,
it also creates joy, and that's why we want to
(06:11):
do this. Okay, So let's talk about Let's get into
the metrics. Let's get into Let's get into it. I've
done enough introductions here, this is long enough, Okay. So
the first set of metrics that I want to focus
on are your financial metrics. Yeah, yeah, Yeah, Let's get
into the money right away, because I know that if
I don't get into the money right away, you're not
(06:32):
gonna listen to the rest of it anyway. So we
want to think about the difference between your revenue and
your profit, because we really look at our sales right
when we get on the dashboards, like when you get
on your Cajabi dashboard or on your Stripe dashboard, whatever
payment processor you use, a Thriver cart, whatever it is,
you go on there and you see your sales and
(06:52):
you're like, yes, fifty thousand dollars a month.
Speaker 2 (06:54):
The fuck Yeah.
Speaker 1 (06:55):
Then you're looking at your year and you're like, I'm
getting closer almost breaking that Melian babe, and you're so excited.
But how much of that is profit? How much of
that is actually staying in your pocket?
Speaker 2 (07:07):
Right?
Speaker 1 (07:07):
And so we don't just want to celebrate those big
revenue numbers. We want to focus on how much of
that money, how much of those sales stayed in your
back account?
Speaker 2 (07:16):
Right?
Speaker 1 (07:16):
So, looking very specifically at that, I want you to
measure what are your profit margins in your business?
Speaker 2 (07:23):
Right now? Right?
Speaker 1 (07:25):
You want to also look when we're talking about financial metrics,
you want to take a look at things like your
lifetime customer value. Right, So, in the entire customer journey
that each client is staying with you, are they just
buying and dropping off or are they buying and staying right?
(07:46):
Do you have a unique profit map that allows your
clients to continue to grow with you within your company?
Speaker 2 (07:54):
Right?
Speaker 1 (07:54):
And if you don't have a good lifetime customer value
on LTV, then it's maybe something to consider to adjust
your business model a bit so that you can increase
your LTV. Okay, that's a really really interesting number that
not a lot of coaches talk about, not a lot
of business conversations in open spaces like this, like a
(08:19):
podcast or whatever, dive deep into LTV, but it is
huge in your business profits, right, because if you have
a client that comes in and buys your destination offer
for let's say your main program, right, let's say it's
priced at like twenty five hundred dollars, three thousand dollars
something like that, is you do like the average cost
for a signature program in any offer suite or as
(08:40):
we like to call them, unique profit maps, which is
what I teach inside SBS. If the person comes in,
buys that program and then leaves, you have to constantly
be filtering in new clients and new clients and new clients,
and that becomes really exhausting. Versus, if you come in
and you develop a business model that is built around
(09:01):
increasing LTV continuing to serve the client as they journey
through their business expansion, then you have a significantly more
profitable business model because yes, this person is going to
come and buy your three thousand dollars program, but then
perhaps after that they're going to jump into your mastermind
(09:21):
right for another ten twenty thousand dollars where they're going
to jump into your graduates program, where they're going to
have some sort of certification or something like that. That's
going to happen, right and so you want to be
mindful of what is your LTV right now and what
can you do strategically and intentionally within your business model
to increase your LTV. Okay, another number that's really really important,
(09:45):
and you know what before I before I go into
this other number, if this is confusing to you, it's okay,
shoot me a DM, we'll talk about it. This is
exactly what I teach inside Simple Business System is how
to build a unique profit map that helps you to
get more visibility, more sales, and more time in your business.
And we definitely increase your LTV through the way that
(10:06):
we build your business's model. So your sales model, your
unique profit map will help you to build that in there.
Speaker 2 (10:12):
Okay.
Speaker 1 (10:12):
So if this is confusing, it's okay, sit through this.
If you feel resistance, it's okay, sit through this with me. Okay,
I promise you this is valuable, This is important, This
is so important.
Speaker 2 (10:24):
Okay.
Speaker 1 (10:25):
So the next number that's really really good to know
is what is your cost per acquisition?
Speaker 2 (10:32):
Okay?
Speaker 1 (10:33):
How much money are you spending to get each client?
So this is especially important for example, if you are
if you're doing ads, right, like, what is your cost
per click? What is your uh when you when they click?
When you let me? Let me start from the beginning,
what is your cost per click? And once you bring
(10:54):
them into your ecosystem, how well are you converting?
Speaker 2 (10:57):
Okay? So that leads up into.
Speaker 1 (11:02):
What I like to call like the business machine, right,
like the mechanism that actually sells the thing inside your business.
And so now we're talking about your epl So what
is your earning per lead? So the best way to
do that is like whatever your earnings are over the year,
you divide that by the number of leads that you got, right,
(11:22):
and then you want to know what was each lead worth? Right,
So how much are you paying per leads? What is
your cost per acquisition? And then we want to know
what the conversion rate is around that amount, right. So
conversion rates can be tricky because a really high conversion
(11:42):
rate might sound overwhelming if you have a very large audience.
And then a really large conversion rate might also not
really be a lot of money if you have a
small audience, right, and so I don't want you to
become like super obsessed about this, but I do want
you to know what your conversion rate are. So, for example,
let's say you're selling from stage at an event. What
(12:05):
was your conversion rates there? So how many people showed
and how many people bought?
Speaker 2 (12:09):
Right, and so the easiest way to do that is
you want.
Speaker 1 (12:13):
To divide the total amount of units that you sold.
So whatever it is you were pitching from that stage,
divided by the number of people.
Speaker 2 (12:21):
Who registered, right, So who was there.
Speaker 1 (12:23):
So, for example, let's say you're running a webinar, you
have one hundred registrations, all one hundred people show up, which,
by the way, this never happens. Usually when you're doing
a free webinar, you can expect about forty to fifty
percent of the people who registered showing up. But we're
not going to get into that because that's just that's
too much. I'm just trying to give you some clean
numbers right now. So you have one hundred registrations, one
(12:44):
hundred people show up, and you sell. You pitch your
thing after you do your webinar, and you sell let's
say ten That is a ten percent conversion rate. I
just want to say, a good conversion rate is three
percent for anything that costs about one thousand.
Speaker 2 (13:02):
Dollars or up.
Speaker 1 (13:04):
Okay, three percent, So that means in a room of
one hundred, if you sold three of something that is
valued at one thousand dollars or the price point is
one thousand dollars are up, that is actually considered good.
That is considered a good conversion rate. And so obviously
a lot of different things apply when we're looking at
conversion rates, like was it a warm audience that was
(13:26):
in there, or was it like a bunch of strangers.
You did a huge ad and you had a bunch
of people in the room, but none of them really
know who you are, you know, so colder, warm audiences
will make a really really big impact. Also if you
have a low number of people showing up, right, So
if you don't have a lot of people in the room,
obviously you know you're going to sell less. But you know,
(13:47):
three percent of one hundred and three percent of fifty
are two completely different numbers. And three percent of two
thousand people in the room is also a completely different number,
but it's still three percent. And so I don't want
you to obsess about whether you have one percent conversion
rate right now or a twenty percent conversion rate right now.
I want whatever it is. I just want you to
know what it is so that this way you can
(14:12):
just focus on making it better next year. Because understanding
what the numbers are, Understanding what these percentages, and all
the others that we're going to talk about later, Understanding
all of this is what's going to help you to know, like, oh,
I just need to polish my sales. I'm not very
good at selling. Like I can get them to show up.
They're loving my content. I'm filling these rooms. You know,
(14:34):
I'm attracting. My messaging is amazing. I'm attracting the right people.
But when I start to sell, my selling is not
closing them. Okay, then maybe what we need to focus
on is improving your sales, or maybe you just need
to bring a closer into your team, right, somebody who
you're going to do all of the attracting of the audience.
You're gonna do all that stuff, but then when it
comes to closing, put them on a sales call, right,
let them close and give them a commission or some
(14:55):
sort of incentive to work with you.
Speaker 2 (14:57):
You guys negotiate that on your own.
Speaker 1 (14:59):
But understanding the numbers is really important because that's how
you're going to see what's working and what's not working. Right,
sales alone is not it. You need to understand how
is your business performing as a whole, right, all the
parts of your business.
Speaker 2 (15:14):
And so.
Speaker 1 (15:16):
In understanding your EPL and understanding your conversion rates and
understanding how the sales part of your business is working,
then you get to know what part of the business
needs to be diagnosed. Right, So a whole process to
convert a client will include like an email so like
(15:37):
they'll opt in for something, right, you have a registration page,
you have a sales page, you're going to have a
think you page, You're going to have the webinars, you're
going to have checkout pages. Right, And so it's crazy
how many different elements, how many assets are necessary to
complete a single sale for a single product.
Speaker 2 (15:54):
And so.
Speaker 1 (15:56):
If you're not looking at the machine as a whole,
if all you're looking at is like I sold ten, great,
but did you have the potential to sell thirty? And
you have no way of knowing where you left money
on the table because you sold ten congratulations, this is
definitely something to celebrate.
Speaker 2 (16:15):
But then.
Speaker 1 (16:19):
If you look at the machine, if you look at
the whole process, like what is the entry point into
your business, and who's signing up and who's showing up
and how much are you closing, then you can tell like, oh,
it's the registration we're not getting a lot of registrations.
Speaker 2 (16:31):
Maybe the registration page needs a little tweaking.
Speaker 1 (16:33):
Or it's the webinar, like people aren't completing the webinar
because it's fucking boring, right, Okay, then we need to
do something about that. Or they're registering by the loads.
They're going through this webinar, but then these last like
ten minutes that I'm pitching the thing, everybody falls off
and we don't buy. Okay, then it's the sales, right,
it's your pitch. It needs to be improved. And so
(16:54):
I won't sit on this much longer because I think
you get the point. But it's important that we focus
not just on on your sales, but on your profit margins,
on your cost per acquisition, on your conversion rates, on
your epls, because this is how you're going to know
what exactly in your sales process. In all of the
(17:15):
parts of your sales process needs to be tweaked and
improved for the next year. The next set of metrics
that we want to look at are your client metrics, right,
and so you want to think about things like retention.
And I talked a little bit about this with your
Lifetime Customer value, so your LTV just a few moments ago.
Because I do put that, I do put that in
(17:35):
the financial metrics, but it's also I also consider it
in my client metrics because then that lets me understand
if clients are not coming back for more, then there's
something I want to look at, right, So is it?
Speaker 2 (17:48):
You know, client.
Speaker 1 (17:49):
Loyalty is a really really good indicator of a healthy business.
And you know, one of the things that I I
am so so proud of inside Seizing Happy is our
client loyalty.
Speaker 2 (18:01):
Right.
Speaker 1 (18:02):
We have our clients not only come and stay, but
they highly refer our services, right, Like there was a
point that I was like, I need to give something
back to my clients for all the referrals that they
send my way, right, And so this is why we
have such a hot and generous affiliate program.
Speaker 2 (18:19):
And I'll link to that also in the show. Notes.
Speaker 1 (18:22):
But when it comes to client metrics, you want to
talk about or you want to look into your culture
of your business. You want to look into things like
the interaction of your clients. You want to look at
things like the engagement of your community. Are people writing
back to your emails? Are people conversating with you in
the dms? Are you receiving testimonials maybe even without even
(18:45):
requesting them when you request testimonials? Is it easy to
get them back?
Speaker 2 (18:49):
Right? It's not.
Speaker 1 (18:51):
Let me rephrase that, it's never, like absolutely easy to
get back testimonials because sometimes people don't want to be
on camera or blah blah blah blah blah.
Speaker 2 (18:57):
But are you getting them back right?
Speaker 1 (19:00):
So this will help you even though this is a
little bit of an intangible metric, this will also help
you to gauge the culture and the essence within your community,
with your tribe, your like you know your people, your people,
your clients, right the pool that you're swimming in with
these incredible people that you want to serve, and so
look at things like that. And if you're finding that
(19:22):
the engagement, the conversations are lower, not really very intimate,
or that you feel distant from your clients you feel
distant from your community, then definitely look at what can
you do to create more connection and intimacy with your clients.
Maybe that is getting back into those email conversations with them.
(19:43):
Maybe that is sending a hand raising email that's going
to say like, hey, I haven't heard from you in
a while. I want to know what are you working
on in your business right now to see how I
can support you. And this also really helps you to
create like market research within your tribe, because if everybody
come back and is like, oh, I just really want
to do XYZ for this year, then you know that
(20:05):
xyz is something in which you can serve them. Then
do that offer that you know, because now you know
you already have people who are interested in that service
and that support from you. Perhaps it's not something that
you can perhaps it's not something that you can offer,
Perhaps it's outside of your area of expertise. Well, is
(20:26):
there somebody that you can partner with right through maybe
a powerful affiliate program? Do you have a business bestI
that does that? A business bestI that is the bomb
dot com at offering that particular service that you got
Twenty thirty people in your community replied to your hand
raising email, and they all said, like, man, this is
a big part of my focus right now, and I'm
just lacking the support that I need to be able
(20:47):
to succeed in that part of my business. Can you
create an affiliate opportunity that allows you to support your clients,
allows you to help out your business besty, and is
going to make you profitable in the process.
Speaker 2 (20:58):
Throughout the referral process.
Speaker 1 (21:00):
There is a really cool episode of Extraordinary where I
talk about this, and here's what we're going to do.
I'm going to give you just because you're part of this,
just because you've listened this far, Just because you've listened
this far, I'm going to give you. Let me write
this down, because I'll forget this is not part of
(21:20):
the plan for this episode, and if I don't write
it down, I'll keep talking and forget that I said it.
But I'm going to give you free access to that
episode of Extraordinary.
Speaker 2 (21:29):
Let me write this down.
Speaker 1 (21:31):
All you need to do is take a look at
the show notes and there's going to be a link
on there for you to check out that free episode
so you can know exactly how to set that up
and how it could work to be a huge stream
of income in your business and in the business of
your business besties. And again, you're building community, you're serving
your clients, and that's always a good thing, right, Like,
(21:53):
that's why we're doing what we're doing. So the next
set of metrics that I think is really really important
is your visibility and engagement. I can't talk about this
shit enough. Like you hear me talk about visibility and
engagement in social media and all those things all day,
every day. If you're in my world, this is literally
every other word that comes out of my face is this, right.
So I want you to look at things like which
platforms drove the most traffic and engagement. I want you
(22:16):
to focus on what worked and then double down on
that instead of chasing every single platform. You may not
have the capacity right now or the team right now
to be on every single social media platform, So look
at where you are and then double down on what's working.
Right And then if you want to get really detailed
about this, you want to take a look at like
(22:36):
what were your top performing reels, what were your top
performing posts, what were the topics, what were the angles,
what was it like? What kind of videos were they?
Were they funny, Were they educational? Were they valuable? Take
a look at what is working the most and the
best in your social media and then double down on that.
Speaker 2 (22:52):
Right.
Speaker 1 (22:53):
The other thing that you want to look at that
is so so so important and a lot of people
don't take enough advantage of this, and it's why I
decided to include it inside SBS inside Simple Business System
is your email marketing. If you've not gotten serious about
your email marketing this year, it is time to do
it next year, or like I said, if you found
(23:13):
this episode going into next quarter, this is something to
focus on.
Speaker 2 (23:17):
Okay, take a.
Speaker 1 (23:18):
Look at your open rates, right, So, I'm really excited
that right now, when I went through this process myself
for my business, we have a fifty nine Like we
average at around fifty seven to fifty nine percent open rates.
That's huge, that's amazing, Right, So take a look at
your open rates and so thank you, thank you so
much for opening my emails.
Speaker 2 (23:36):
I appreciate that. Take a look at your click throughs,
take a look.
Speaker 1 (23:39):
At how often people are unsubscribing, and then see if
the messages that you're sending, the things that you're sending,
are they resonating or not right, This is a great opportunity.
Email marketing isn't just for selling stuff. So don't just
get in people's emails in their inbox when you're selling
them something. Use your email to create intimacy connection and communication.
Share stories with them, tell them what's going on, you know,
(24:02):
give them access to something you know. Be vulnerable in
the way of in a way that serves them, right,
So you don't want to I talk about vulnerability all
the time, and there is a way to be vulnerable professionally,
And there's a way to be vulnerable in a.
Speaker 2 (24:17):
Way that serves your client.
Speaker 1 (24:19):
Not that just makes them your like vocals, right, like
you're just going to go invent to them every single
time something goes wrong, like they are not your therapist.
There is a way to do this that is profitable
and beneficial to your client, so profitable to you, beneficial
to your client that you're not just dumping all your
shit on somebody else.
Speaker 2 (24:36):
So those are three.
Speaker 1 (24:38):
Really important metrics that I look at when it comes
to doing these year end reviews. So your financial metrics,
your client metrics, and your visibility and engagement metrics. Now
it is equally as important. And you know that this
is a huge part of what we believe in inside
Seizing Happy, we believe that we need to nurture the
business and the woman behind the business equally so. So
(25:00):
because of that, personal metrics are a huge part of
what I like to measure in the year also, and
this part can get a little uncomfortable, but it matters, right,
It matters because if you're not happy with your business,
then what are we even doing here?
Speaker 2 (25:16):
Right?
Speaker 1 (25:16):
If you're not happy with your business, if you're not
finding joy in the to do's, then what are we
doing here?
Speaker 2 (25:22):
Right?
Speaker 1 (25:23):
And so I want you to take a look at like,
if the year didn't go as planned, Number One, you
need to know that you're not alone. Right, Every single
entrepreneur has faced a tough year this year. More so,
every business has seasons of I don't want to even
call them ups and downs because I don't necessarily think
(25:44):
they're downs. I think that they're almost like your business
needs to hibernate, right, There are times that your business
just needs to pause, and sometimes that is determined by
the type of service that you offer, right, and when
is your client most likely to want to purchase the
service that you offer? And so you know, just normalize
the fact that businesses aren't always an upward spiral. Okay,
(26:07):
sometimes it'll stall a little bit in the same place
and that's okay. And so you want to be really
deeply connected to your goals, the goals that you set
and know what did I learn?
Speaker 2 (26:20):
Right?
Speaker 1 (26:20):
And again, this is why doing inventory in your business
is so important. And so Number one is normalize the
fact that it's not always going to be rainbows and
butterflies in business and that that is okay, that that
is normal, that that is part of your expansion, that
is part of your learning, that is part of what
makes you courageous, and that is part of the growth process.
(26:42):
And that is why these kinds of assessments of your
business are so important because they give you an opportunity
to say, Okay, well I didn't meet my goals? Cool,
which ones? And why didn't you meet them? And again
like what are the numbers? What is the data that
is going to show you where the leak is in
the business?
Speaker 2 (27:00):
Right.
Speaker 1 (27:00):
The other thing that's really important is I want you
to really think about success. Like, if we're defining the
year as successful, I want you to be really clear
about what success means. When I was pursuing my previous
definition of success. I ended up burnt out in a hospital.
I lost my vision while I was driving, and I
could hear cars zooming past me. I've said the story
(27:22):
a million times, but it was terrifying. I lost my
vision driving because I was doing radio in the mornings,
I was doing sports reporting at night, I was running
the dance studio. I was doing television in between, and
I was just running on protein bars and energy drinks.
Because everybody's definition of success was, well, if you're in
(27:42):
media and you're doing radio, then the morning show is
the thing, and if you're doing television, then it's either
sports or the news. Like that's the definition of success
in that industry, right, And then my mom's definition of
success is school and degrees and shit. So I went
back to school to get my master's and then I
was running the business.
Speaker 2 (27:58):
The first business.
Speaker 1 (28:00):
My first business is a dance studio that I opened
twenty one years ago, and I was doing a lot
of things in there, so event coordination and choreographies and
putting together recitals, and it was just exhausting, you know,
because I was pursuing everybody else's definition of success, and
so I want you to a be really clear on
what is your definition of success and how do you
(28:20):
want that to feel? Because success isn't just about what
you've achieved. It's about how you feel with those accomplishments,
and it's about how you have evolved in the process
of achieving those accomplishments. So maybe you didn't achieve a
particular number, right, or a particular goal, but you grew
(28:43):
in your resilience. Maybe you deep into that relationship with
your clients that I was talking about earlier. Maybe you
polished a skill that's preparing you for the next step. Right,
none of it is wasted. So I want you to
you really find a reframe that serves you when it
(29:06):
comes to what is your definition of success, Because if
you did hit all your numbers and all of your
goals and you still don't feel successful, then your definition
of success still needs to be reevaluated, right, and find
where that definition of success lies within your heart. So
I realized, for example, that for me, the definition of
success wasn't doing the morning show and the sports and this,
(29:29):
and that it was in feeling calm and peaceful with
my life on the day to day basis. And that
led me to realize that I didn't want to do
morning shows. And I was pitched for multiple morning shows
and I would always turn them down with really great
pay too, But I was like, this doesn't make me happy.
Waking up at four thirty in the morning does not
make me happy. Right, And so my definition of success
(29:51):
was I loved when I was on mid days. I
was on air from ten to three, and mind you,
this is one of the least glamorous shifts in right,
you right, And I loved it. Oh, I loved being
on air from ten to three.
Speaker 2 (30:06):
Right.
Speaker 1 (30:06):
I knew that I was keeping company to people that
were either like the stay at home moms or the
work from home moms, and I was keeping I was
like the company and the women that were working in offices,
and like I would get their calls and like, oh
my god, I love this. And I loved it right
until it was time for me to move on and
I quit. But I think that if we are only
(30:29):
defining success by what is determined as successful in our
industries or by our peers, there's a lot of joy
that we're going to be missing out on, because even
if we achieve those definitions of success, your heart is
still not going to feel joyful because it is not
your definition of success. Find a mantra that works for you.
Speaker 2 (30:48):
You know.
Speaker 1 (30:48):
It could be something like I didn't fail, I evolved, right,
It could be something like I am learning every day.
Every instance in my life and in my business is
an opportunity to keep growls and keep becoming my most
extraordinary self. Of course, somebody use that word I'm biased
right In case you don't know, that's our private podcast.
We have a private podcast called Extraordinary that is amazing,
(31:10):
and the goal of it is it's set up like
voice notes from me to you, and this is where
I share how we can become the most extraordinary versions
of ourselves. This is how I teach you to think
like the most extraordinary version of yourself. And so yes,
I share a lot of my personal tools and resources,
but they're not so that you can implement them my way.
(31:32):
They are so that you can learn to think about
how to develop your own tools and resources your way.
So it's really powerful. Don't worry, no fomo. Here you
get that free episode I mentioned earlier, You get to
check that out that's also inside Extraordinary, So you get
to check out what that offer feels like it's really
intimate and fun. So anyway, that's that's something else, right,
(31:52):
So normalize the experience. Entrepreneurship is going to have its
ebbs and flows. Number two, reframe what's acts means to you.
Number three, focus on your progress, not on perfection. Nothing
is ever going to be perfect. Okay, nothing is ever
just going to go exactly as you expected. That's just
not what business.
Speaker 2 (32:10):
Is, period. Right.
Speaker 1 (32:11):
So even if you didn't hit your revenue goals or
your whatever goals, did you build momentum?
Speaker 2 (32:17):
Right?
Speaker 1 (32:17):
Did you refine the offer, did you rewrite the sales page?
Did you find the leak?
Speaker 2 (32:24):
Right?
Speaker 1 (32:24):
Did you find where the problem was and you fixed it? So, progress,
not perfection, that is the key to long term success.
And I also want to add to this how important
it is to approach business not just seeking the success,
like not just like I have to make it better
all the time. I have to make it better all
the time. Like Okay, let's say that you got away
from the perfection thing and that's not a problem for
(32:46):
you anymore, and you're like, oh, it's just progress progress.
I have to always be progressing. I have to be
doing it better. How do I improve it. Dude, that's
fucking exhausting. That's not the vibe.
Speaker 2 (32:54):
Okay. Approach your business with curiosity and excitement. Right.
Speaker 1 (32:57):
So hmm, I wonder how I can make this? Bet,
I wonder how. And this is a challenge. I dare
you to ask yourself every single time you're doing something
for your business.
Speaker 2 (33:06):
I dare you.
Speaker 1 (33:07):
I challenge you to ask yourself, I wonder how I
can make this more fun? I wonder how I can
make this more fun. Whether it's a sales call, whether
it is a content day, whether it is an email
you're writing, whether it is whatever it is that you're doing.
I challenge you to ask yourself, I wonder how I
can make this more fun? Okay, So that's really important. Okay,
(33:32):
focus on progress, make it fun. Focus on progress, not perfection.
Something else that I think is really important is when
you're disappointed at something, when you know when something doesn't
go the way that you wanted it to go, and
you quote unquote failed right, like something quote unquote didn't
work out. I want you to really sit with it,
(33:52):
and I want you to use it. I want you
to learn to look at these things as a sign,
because sometimes it's the strategy right, like I was saying earlier.
Sometimes it's the sales page or the marketing or the messaging. Yes,
absolutely that could be the case. But other times it's alignment.
Sometimes we jump into a creative process and we create
(34:17):
like an offer or something because it was inspired by
somebody else doing it and it's going really well for them,
and we're like, oh shit, that's amazing. That could fit
my business model really well. I'm gonna go do that
and that's fantastic, right, And maybe this isn't just like
I'm not talking about like going and copying somebody else's offer.
I'm saying like, oh they're doing vip days. Oh, I'm
(34:37):
gonna do a vipda too. Oh they're doing like they built.
They're offering like new funnels and funnels or working for
so and so. So I'm gonna go and build a funnel
like whatever it is that you grabbed out of that
external inspiration. Sometimes those things don't go well because they're
not from within. We talk about this all the time
inside Seazing Happy, especially with my VIP one on one
coaching clients. Developing your intuitive compass as an entrepreneur is
(35:01):
the most important tool or practice that you can keep
happening all the time in your business as you grow.
Your intuitive compass is never going to let you down, right,
And so sometimes yes, it's the strategy, right, it's the
messaging or the funnel or whatever. But other times it's alignment.
And so sometimes what feels like a failure isn't really
(35:21):
a failure. It's just your business letting you know, like, hey,
this is not in alignment with us. We need to redirect.
This is not really what our essence is, This is
not what we're about, and we need to reframe or
just toss this shit out altogether because it's just not
the vibe. Okay, So really utilize your intuitive compass when
(35:43):
it comes to that, because it's very important for you
to know when it's strategy and when it's misaligned. And
then the other thing is, you know, ground and gratitude. Dude,
you're still in your business. Yeah, maybe it's not going
exactly how you wanted it to. Maybe you fell short
a little bit of your goals or a lot of it,
it doesn't matter. You're still in business. Remember that, because
how many times have we not all thought like, oh,
(36:06):
maybe I should just go back to corporate I've thought it.
Speaker 2 (36:09):
I've definitely thought it.
Speaker 1 (36:10):
There have been times in my business that I'm like, damn,
maybe I shouldn't have quit radio.
Speaker 2 (36:15):
I was getting pay good, right, Like, maybe I shouldn't
have done.
Speaker 1 (36:18):
That, right, because sometimes business is hard and that's okay.
But then I remember, no, I wasn't happy when I
was there.
Speaker 2 (36:26):
I wasn't in my purpose.
Speaker 1 (36:27):
It was no longer aligned with me, and my intuative
compass said, go back to full time entrepreneurship like you've
done your whole life, because that's just how I'm built, right,
I'm not built to be in a boxer.
Speaker 2 (36:36):
To be told what to do.
Speaker 1 (36:37):
And so I want you to really ground into that gratitude.
So when you're disappointed, when things feel heavy, when it's
just not going exactly the what you want, when it
feels like it's moving too slow, whatever it is, anchor
yourself in gratitude. Write down three things that you've accomplished
that quarter, not even that year, right like this quarter alone.
(37:00):
I want you to write three things you've accomplished, And
then I want you to write three things other things
that you've accomplished this year, no matter how small they are. Right,
did you make one more podcast episode this year than
you did last year. Did you launch one more really
powerful things, did you have one amazing client that you
brought in, did you sign one person back in? Whatever
it is, right, your gratitude is going to really truly
(37:22):
shift your focus and it's going to clear up the
space for more intuitive clarity so that you can move forward. Okay,
all right, So to recap this part, we already talked
about nurturing the business. This part is nurturing the woman
behind the business. So we talked about normalizing the experience,
really normalizing the ebbs and flows of business, because that's
(37:43):
just what it is. Reframe what success means to you. Okay,
focus on progress, not perfection. Be really really good at
developing and honing in on that intuitive compass so that
you can know if it's strategy or if it's miss
alignment that's happening in your business, and really ground into gratitude. Okay,
(38:07):
So let's talk about actionable tips so that you can
set goals for next year.
Speaker 2 (38:12):
Okay, this episode's long.
Speaker 1 (38:15):
I feel like maybe I should have made this into
two episodes, but I'm not because I'm already on a
roll and I don't want to make two episodes about this.
You can pause it, drink some coffee, and come back
if you need to. Okay, So actionable tips for setting
aligned goals. First, reflect, get really really clear and really
really honest with yourself about what are the top three
(38:37):
wins and lessons, What challenges did you face? What are
you walking away from and walking into between last year
and this year. This is going to give you clarity
to set a solid foundation so that.
Speaker 2 (38:51):
Your goals are clear.
Speaker 1 (38:54):
Right, I don't want you to set goals, and so
this takes me to number two. You know what smart
goals are, right, So you want to make them specific.
You want to make them measurable, achievable, relevant, and time bound.
So this means that you're not going to say I
want to increase my sales. You're going to say, I
want to increase my sales by ten percent, and I
want to do it by this date, and I want
(39:17):
to do it specifically in this area, right and now,
Achievable is key here. Sometimes you're like, I want to
bring my first million, but you're currently making one hundred
thousand dollars. Can you break a million in twelve months
if you're currently making one hundred thousand dollars abs so
fucking lutely yes you can.
Speaker 2 (39:33):
Is it very very likely?
Speaker 1 (39:35):
No? But can you set another achievable goal that's also high,
and say, perhaps I want to three x my income,
so I want to be between three hundred and four
hundred thousand dollars at the end of the year. That's
a lot more achievable, right, And so you're going to
give yourself goals that are attainable, that are achievable, because
otherwise you're just constantly setting yourself up for that feeling
(39:57):
of like, man, I didn't meet my goals. Man, I
didn't meet my goals. Man I didn't me my goals.
Manitn't me my goals, And that doesn't feel so good either. Okay,
So number one, reflect and know exactly where you are,
where you're starting from. So that's where that first section
of this podcast episode was for get that data in right,
get very clear on that, and then get very clear
on what you want to achieve. Number two, set those
goals to be smart, right, So make sure that in
(40:21):
addition to smart goals, that they are smart goals, yes,
but with a heart, make sure that they're intuitively led.
So your goals shouldn't just sound good, they should feel good.
Your intuitive compass is going to guide you toward goals
that are going to light you up. So if you're
setting goals just because you think that's the goal that
you should be setting up I want to triple my income,
I want to you know, and that doesn't light you
(40:43):
up inside, then that's not the goal you should be setting.
Perhaps the goal that you should be setting is I
want to start working four days a week instead of five, right,
and restructuring your business model so that even if you
don't necessarily increase sales, you increase free time, and that's
going to in turn increase your joy, it's going to
increase your creativity, it's going to increase your rest and
(41:04):
that is equally as important, if not more important, than
increasing sales. Okay, So make sure that, yes, you're setting
smart goals, but set intuitively lad smart goals. And then
the last thing is to fine success. And so in
these goals, to find the success beyond the numbers. So
not just the part of your business, like the goal
setting in your business that's like, oh, increase my open
(41:26):
and click through rate by five percent, or increase my
sales by twenty percent, it's how is your business supporting
your well being? How is it supporting your relationships? How
is it supporting your values?
Speaker 2 (41:38):
Right?
Speaker 1 (41:38):
And so you also want to set goals around how
do you want your business to support you personally? So
again maybe that is going to work for four days
out of the week instead of five, right, And so
maybe make sure you incorporate some personal goals into the
goals that you're setting for the business. Okay, and then
the last thing that I want to talk about is
(42:01):
tracking your goals. And in that free resource that I'm
giving you, the link is in the show notes where
I'm going to give you a worksheet to help you
through all of this, so you can go back to
it and really dive into the numbers and dive into
the tracking and all that stuff.
Speaker 2 (42:16):
You know, do the work. Don't just listen to.
Speaker 1 (42:19):
This podcast episode and be like, oh my god, that
podcast episode is so good. I mean, if you think
it's good, definitely do tell me because it feels my
heart every single time one of you sends me a
screenshot or you tag me online like oh I love
this episode?
Speaker 2 (42:28):
Do do do?
Speaker 1 (42:28):
Do?
Speaker 2 (42:28):
Do do that?
Speaker 1 (42:30):
Leave me a review? This is how we get these
episodes to more people. Share this episode with the business besty,
But listen, the more important thing than all that is
to the damn work. If you don't take action, nothing
is going to change.
Speaker 2 (42:41):
Okay.
Speaker 1 (42:41):
So number one, when it comes to tracking and to
adjusting your goals, Number one, create some sort of tracking system.
I'm giving you that worksheet that you can use. If
you're more like the digital person, you can use asana,
you can use notion, you can just have a journal,
whatever it is. I like to keep a lot of
these things in my notes in my phone because that's
always accessible. It's also where I do a lot of
(43:03):
my idea and brain dumping, so that might be something.
Number Two, there's a difference between quitting and pivoting. You
don't want to quit or pivot too soon, but because
sometimes you just need to try things over and over
and over and over and over and over, and you
need to just repeat it for volume. But look for
signs that something isn't working right. So if the engagement
(43:24):
is just staying low, if the conversion rates are just
staying low, then it's time to pivot. It's time to
make an adjustment, right, It's time to look at again,
where's the leak, where's the thing that's not really clicking?
Where are people falling off? So you go back and
you examine the machine again. Right, Pivoting is not failing.
Pivoting is wisdom in action. You take information, you take
(43:47):
the data of what is not working that makes you wiser,
that makes you stronger, and you take action based on
that data. Okay, that's all it is. That's all pivoting is.
And then the third thing when it comes to tracking
is commit to being consistent not perfect. I know it's
like I want to show.
Speaker 2 (44:02):
Up every single day. Well I also.
Speaker 1 (44:05):
Have a nineteen month old I'm tired, he stood doesn't
sleep through the night, and I don't always want to
be on camera every day. So maybe I'm not going
to commit to that level of perfection. But I am
going to commit to consistency and what that means for
me might be going to do content every Tuesday, so
one day out of the week, I'm gonna, you know,
put my face on and do the things. And that
(44:26):
is something that I can commit with with consistency. Right,
So it may not be perfect where you're always live
all the time and present, like I don't have time
for that. I don't even I don't think I would
do that even if I didn't have the baby. It's
just not it, right. But I am going to be
consistently present by doing it in a way that works
for me. Right, So strategize these ways to track your
(44:47):
goals and all that stuff in a way that works
for you and the life that you're trying to build.
Speaker 2 (44:50):
Okay, So I know this was a lot.
Speaker 1 (44:54):
I have a feeling if I was listening to this episode,
I would listen to this episode in like three parts.
But if if you sat through it all, that means
you haven't done any of the work yet. That means
your brain right now is probably going wa wa wa.
That means I probably sound like wow. Also, but go
back to the show notes, download the worksheet, and do
(45:16):
the work. You can have your best year yet. If
you found this at the end of a quarter, you
can have your best quarter yet. And I am here
to support you every single step of the way. In
the show notes, you're going to find the link to
download the worksheet that accompanies this episode so that you
have everything readily available for you. You're also going to
find the link so that you can check out that
(45:37):
free episode of Extraordinary Up. That's my little one awake
from his map. So we got to wrap this up.
And the last thing you're going to find in the
show notes is the link to Simple Business System, which
is my program to help you create a unique profit
map within your system so that all of these numbers
that we talked about today work in your favor and
(45:57):
make your business more profitable with more visibilit.
Speaker 2 (46:00):
And with more free time.
Speaker 1 (46:02):
I can't wait to hear from you because I know
every single time that you come across an episode that
is valuable to you, you reach out.
Speaker 2 (46:08):
To me and you let me know.
Speaker 1 (46:09):
So if this is one of them, tell me, tell
me what you found, tell me what you found in
your metrics, tell me what you liked the most, tell
me what you're working on, and know that I am
here to support you the whole way through. Thank you
so much for listening to this episode of the.
Speaker 2 (46:25):
Chat with ggpodcast. If you loved what you heard, it
would light me up inside.
Speaker 1 (46:30):
If you rate, review and share this episode with a
business vestie who you think will benefit from tuning in.
Sharing this podcast is the best way to help it
grow and to continue to grow our tribe as well.
In the meantime, join me on Instagram at ggdas Live,
or check out our latest courses and programs for personal
(46:52):
and business growth at seizinghappy dot com.
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