July 10, 2025 • 34 mins
In this episode, I'm getting real about "profitable simplicity" and how it completely transformed my business - and honestly, my life. I used to be trapped in that endless one-to-one cycle, constantly booked but never building something bigger than myself.
Sound familiar?
When I found out I was pregnant, my entire business model suddenly felt terrifying. How could I maintain income while needing more flexibility and energy? That's when everything shifted. I'm sharing exactly how I transitioned from exhausting one-to-one work to a one-to-many approach that increased my impact, income, and freedom.
We'll cover how to package your unique methodology into a high-ticket offering and sell it authentically (none of that pushy stuff!). Because here's what I believe: you shouldn't have to choose between financial success and a life you love. Your business should support your dreams, not consume them. Ready to build something that works as beautifully as you do?
00:00 Introduction: Rethinking Income and Impact
00:37 Identifying the Problem: Feeling Capped and Exhausted
01:06 The Importance of Time Freedom
02:38 Understanding the Service-Based Entrepreneur
03:27 The Trap of One-to-One Coaching
04:55 Personal Story: Realizing the Need for Change
14:12 The Shift to One-to-Many
24:19 Creating a Profitable and Simple Business System
30:57 Conclusion: Embracing Entrepreneurial Freedom
33:59 Closing Remarks and Call to Action
Learn more about Simple Business System™ - www.seizinghappy.com/sbs
Use the code CHATS for a $200 savings ;)
Not ready for a whole business restructure but still seeking support? Check out the Seizing Happy Hybrid Community with weekly live coaching by GiGi Diaz, workshops and a beautiful community or Legacy Makers like you. www.seizinghappy.com/community
Sound familiar?
When I found out I was pregnant, my entire business model suddenly felt terrifying. How could I maintain income while needing more flexibility and energy? That's when everything shifted. I'm sharing exactly how I transitioned from exhausting one-to-one work to a one-to-many approach that increased my impact, income, and freedom.
We'll cover how to package your unique methodology into a high-ticket offering and sell it authentically (none of that pushy stuff!). Because here's what I believe: you shouldn't have to choose between financial success and a life you love. Your business should support your dreams, not consume them. Ready to build something that works as beautifully as you do?
00:00 Introduction: Rethinking Income and Impact
00:37 Identifying the Problem: Feeling Capped and Exhausted
01:06 The Importance of Time Freedom
02:38 Understanding the Service-Based Entrepreneur
03:27 The Trap of One-to-One Coaching
04:55 Personal Story: Realizing the Need for Change
14:12 The Shift to One-to-Many
24:19 Creating a Profitable and Simple Business System
30:57 Conclusion: Embracing Entrepreneurial Freedom
33:59 Closing Remarks and Call to Action
Learn more about Simple Business System™ - www.seizinghappy.com/sbs
Use the code CHATS for a $200 savings ;)
Not ready for a whole business restructure but still seeking support? Check out the Seizing Happy Hybrid Community with weekly live coaching by GiGi Diaz, workshops and a beautiful community or Legacy Makers like you. www.seizinghappy.com/community
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
What if more income did not equal more hours. What
if more impact, more reach, more transformation for your clients,
and a bigger legacy didn't require more work. This episode
(00:23):
is for that legacy maker, that woman entrepreneur who is
already doing the thing. You already have a special methodology
that you're using with your coaching clients. You're already helping them.
You are making money, but you're starting to feel capped.
You're starting to feel like the way that you are
(00:49):
being asked to show up by your business is training
you and making more feels like an exhausting possible, a possibility, nonetheless,
but an exhausting one. This episode is for the woman
entrepreneur who is revisiting her business structure and remembering that
(01:14):
the reason she got into entrepreneurship in the first place
was to have more access and more control of her time.
But suddenly your business is taking up all of that time.
This episode is for the woman entrepreneur who understands that
(01:36):
bringing your laptop to work on vacation is not time freedom.
It's working all the time. So, if this is you,
in this episode, we're going to talk about profitable simplicity.
This is Chats with Gigi a podcast for women who
are ready to step into their power, get unstuck, and
(02:00):
create more freedom in all areas of life. I'm your host,
GGDS certified life and business coach, media personality and multi
passionate entrepreneur. I've helped hundreds of women find the necessary clarity, confidence,
and courage to build their dream life and achieve success
(02:21):
with less stress. If you're seeking weekly motivation, practical and
spiritual advice, and tangible resources to scale in life and
in business, then you're in the right place. Are you ready?
Here we go. So most of the listeners of this
podcast are service based entrepreneurs, a lot of them probably
(02:44):
probably also most are either consultants or coaches, some sort
of coach. And I know that you guys are all profitable,
right because the women in my ecosystem, for the most part,
even though we have a few beginner entrepreneurs, the majority
of you have been in business for three to five years.
You are profitable, but you've come to that point in
(03:05):
entrepreneurship that we all reach between that three to five
year mark where one of two things happens. Either you
burn out right, which happens to a lot of businesses.
You've heard the statistics before where most businesses don't make
it past the five year mark, or you begin to
plateau because something in the structure of your business keeps
you from scaling. In the case of service based entrepreneurs
(03:30):
like myself probably like you listening, the common trap is
serving one to one, and the reason is because it's
how it is most recommended that we start, which I
agree with. But nobody really talks about how easy it
(03:52):
is to get capped as one to one, And most
coaches don't do a very good job at teaching you
how to trend position from one to one to one
to many without you feeling like you're compromising the quality
of your work and the integrity of the transformation that
you offer. Also, most coaches don't really guide you through
how to create a powerful program. Most will teach you
(04:16):
how to create a course and tell you that that's
enough and it's not so one to one it will
fill your calendar fast, especially if you're a little good
at the marketing and you're a little good at you
know your sales calls, and you're a little good at
creating content. Maybe you've jumped into Captivate and you know
(04:39):
how to develop a brand that magnetizes your followers, but
as one to one fills your calendar fast, it fills
your soul less and less over time. I will share
my personal story with you, and you might know little
(05:00):
piece of this story because you've heard me talk a
lot about how I never planned on becoming a mom
and I really didn't. That was not that was not
on my ambition list, but or and my entire business
structure was set as my my Like I want to
(05:22):
say some absurd number, like ninety percent of my income
from my business was one to one and I absolutely
loved it. Okay, I learned what I am teaching you
the hard way, and I learned it before I got capped.
But then I realized, holy crap, if I'd been capped,
this would have been so much worse. So let me
(05:45):
tell you what happened. My business was structured where ninety
percent of my income was one to one clients. I
had a couple courses here and there that were good,
and I'd launched them once in a while. They were priced,
I don't know, somewhere like four ninety I think one
of them was selling for like seven hundred bucks. And
(06:05):
there were really good, really good programs, but they also
required a live delivery and so but they weren't even
you know, they weren't even not even a quarter of
what I was making. Ninety percent of my income was
coming from one to one. I love one to one.
If you've ever been a one to one client with me,
you know how much I pour into our sessions. You know,
(06:28):
the level of support that I offer my VIP clients
is superb. You guys have access to my phone number.
I mean, we have we have hours, we have office hours,
so to speak when you can when I will respond
to your messages. But you get that voice note support.
You get access to the community, so you have you
get all, you get all my bells and whizzles. Anyways,
(06:50):
I had this for several clients. I was making good money,
very good money, and I freaking loved it. And then
one day I am on the phone with one of
my business besties, a business bestie with whom I was
spending a lot of time. We were doing a really
big project together, something outside of seizing Happy, and our
(07:13):
periods were synced and it was always funny because we
would always like check in with each other, you know,
like something funny, like you know, do you have those
crazy cravings yet, because like one of us, I would
always get crazy cravings for meat. When I tell you crazy,
I mean like I could bite into a live cow
and be happy, right like I just needed the red meat.
And she would get these like like obscene chocolate cravings.
(07:36):
Like she could sit through our meetings when we would
have like our little one to one like business planning sessions,
and she could eat an entire box of chocolates and
then want to get up and get another and buy
a box, I mean like one of those like two dozens.
And it was just like, all right, here you go,
(07:57):
you bring the chocolate. I'll make a steak, and we're
going to this meeting. So I'm on the phone with
her and she's like all right, here I go. And
we're eating, she's eating her chocolates, and she's like, how
are you doing, and I'm like, hmm, I'm okay, everything's fine,
and I realize I'm not craving any sort of meat.
(08:18):
And then, you know, a couple days later, she's like, yep,
here it is here, it is I'm on my bleed.
So we're just gonna I'm just gonna slow everything down
and you know, like honor what my body needs right now.
And she's like, how's your bleed going? And I'm just like, ah,
it's fine, and she's like, OI, what, Like, I don't know,
(08:42):
I gotta go. I'll call you back. I never called
her back. I mean I did, but definitely not that
week because I never got my period, and I knew immediately.
I was like, fuck, I'm pregnant, Like I had no
doubt in that instant because my period was always and
still is now when I you know, after getting it
back from my son, clockwork right. So I have a
(09:07):
whole blog post about that feeling, that moment when I
took that pregnancy test, and how I immediately knew that
everything in my life had to immediately change because if
I was now going to be a mom, nothing about
my life structure supported the life that I knew I
(09:29):
would want as a mother. One of the reasons I
never planned on being a mom, it was never like
on my list, is because I helped to raise my brother,
and I know all the hard work that goes into
mothering because I've worked with kids for over twenty years
in my first business, my dance studio, and I know
the efforts, the time and the cost of raising healthy,
(09:50):
strong children, right. And I was always like, dude, that's
a lot, it's a lot of work, and I just
don't know. And I had a lot of limiting beliefs
around what parenting was and mother and we're not going
to get into those now. You know, maybe I should
do an episode on those, you guys, tell me hit
me up on Instagram at Seizing Happy. Let me know
if you'd like me to do an episode on the
mindset and believes that I had around motherhood that really
(10:13):
kept me from realizing that they weren't my beliefs. That
it wasn't my beliefs that kept me from wanting to
become a mom. It was the preconceived notions of what
I witnessed growing up that gave a definition to motherhood,
that gave a definition to what it meant to be parents, right.
And so it's what I witnessed, not necessarily what my
(10:34):
reality was, that determined for me my feelings around having kids,
And so I was very aware of that. I was
also very aware of the type of mom that I
would have wanted to be, and I would have wanted
to be a present mom. I would have wanted to
be a mom that was very involved with her kids.
I knew I wasn't going to want to put my
(10:56):
kids in daycare at three or five months. I understand
and honor the mom's who have or who have needed to,
but I know in my heart I didn't want that
for me, right, And so I also knew how much
how successful your business needs to be financially and time wise,
and how the structure of your life needs to be
(11:16):
in order to be a mom who stays at home
with the kids most of the time and still pursues
passions and dreams, which is something I also knew I
never was going to be able to give up. Right.
I'm a high achieving woman, I am a firstborn daughter,
I am an immigrant. I don't know how to not achieve.
It is in my DNA, and I fucking love it,
(11:38):
and I'm not going to sacrifice that right for anyone right, husband, kids, dogs, parents, nobody,
because who I am is important to me, and who
I am comes first so that I can be the
best version of that to all the people who matter, right, husbands, kids, dogs, parents, whoever.
So anyway, I find out I'm pregnant, and I immediately
(12:01):
knew everything had to change. I knew that I was
going to be medically considered a high risk pregnancy because
I was over thirty five. Did I subscribe to over
thirty five means your pregnancy is going to be shit? No?
But did I know for sure that I was going
to have a super smooth, super cool pregnancy. Of course not.
(12:22):
Nobody knows that, right, So immediately I started thinking, well,
what if I have a rough three months? Well, what
if I have, you know, a complicated birth? Well, what
if I want to take three months off? What the
hell am I going to do with my one to
one clients if I have a rough pregnancy and I
can't show up for these one to ones? What the
hell am I going to do with my one to
(12:42):
one clients if I need to take or want to
take three months off from maternity leave. What if something
goes wrong and I need to take more than three
months off from maternity leave. What happens to my business?
What happens to my income? Income that I really like
to have, income that my husband and I needed me
(13:06):
to have, even if his business was successful, our standard
of living needed my income to be a part of
the sauce right. And so even though my calendar wasn't
even yet capped out, I still have room to take.
I still had room to take more one on one clients.
(13:27):
I knew right away that my business structure had to change. Now,
what's funny is that I had already made some changes
to my business structure before finding out I was pregnant,
because my husband and I were planning on moving to
Europe for at least a year. We wanted to explore
through Europe. We loved going. When he proposed that's where
he took me. He took me to several different places
(13:48):
in Europe and I loved it and he loved it,
and it was a fantastic and blah blah blah. So
I had already rearranged my business structure once and was
just starting to get into the implementation process of that
restructure when I found that I was pregnant. Immediately, now
I'm like, fuck me. I just restructured the innards of
(14:10):
my business and now I gotta do it again. Right,
And so this is where I realized, you know that
one to one is just not scalable, because I did
have I'll be honest with you, I did have a
few moments where I was like, well, what the hell,
you know, like this is going to be such a
big change, and blah blah blah blah blah. I could
have should have would have kept growing my business and
(14:32):
had more clients. And that's when I also realized what
I'm telling you, where it's like, well, but how much
more could I have really scaled my business? You know,
if I wanted to still have a life where I
could you know, grab lunch randomly with my husband on
a given Tuesday, or you know, take off for a
couple of days to vacation with him somewhere, just go
(14:54):
away for you know, a couple of days during the
week or whatnot. If I have a certain number of
clients on my calendar, I can no longer do that
because I just simply don't want to see four or
five clients a day either. That's exhausting. You know, One
to one, especially when you offer the deep level of
support and transformation that I offer one to one is taxing, right,
(15:16):
and so having many clients in your phone on your
calendar can very quickly drain you. And so I realized
I was like, wait, this business was going to cap anyway,
baby or no baby. Eventually, I was going to need
to restructure. I was going to have to shift what
I was doing, because you got to call it what
(15:37):
it is. You know, like a full one to one
calendar is not really freedom, it's it's calendar prison. With
cute branding and dollar signs. It is nearly impossible to
hit consistent six to seven figures on one on one
alone without burning out. I'll give you a perfect example,
(16:02):
just you know, to make it tangible, because I know
I have some number people that listen to this. Let's
say that you charge five hundred dollars a session, which,
let's be real, most coaches do not charge that much
per session. Okay, but let's say you did. You would
need to book two hundred sessions just to reach six figures.
(16:27):
If we're looking at this yearly, that's four sessions every
single week. Now, you may be thinking, Gigi, four sessions
a week, that ain't shit. But when you factor in
things like the time it takes to market, admin, content creation,
rest or just life. You factor into that the fact
(16:48):
that you still need to go to events and network.
Now we're talking about a lot more time that goes
into your business. Than just those four sessions. But let's
talk about some more realistic numbers, because, like I said,
most people are not charging five hundred dollars per session.
Most people who are charging percession or who do want
(17:09):
to one, charge somewhere around two hundred bucks. When you
break down the way that everything, like the way that
the price points are set up, they're just about give
or take two hundred dollars a session. So that's about
let's say it's like one fifty to two hundred. That's
about six hundred sessions a year, which to hit six figures,
(17:33):
that's about twelve sessions a week. That is exhausting. Okay,
now this is where that shift comes in. Okay, if
you're already in that position where you're like, you know what,
not only are you not? Only am I understanding what
(17:54):
you're saying, Gigi, I am feeling it right now. I
am understanding and fear fe that as I require more
one to one clients if I want to meet my
new and higher revenue goals, I slowly see these one
to one bookings starting to take up the time that
I initially, when I started entrepreneurship, wanted to dedicate to
(18:16):
my husband, my kids, my dog, my fitness, my meditation,
my spiritual practice, my travel, whatever the fuck matters to
you right now. Another thing to consider is not all
your clients are going to be able to sit with
you one to one when you want to, right, So
there's going to be clients who can only sit with
you at seven pm. And if you depend on one
(18:37):
to one, you have to say yes to that, right
And so now it's taking up your family time. Now
it's taking up your personal time. Like, what are you
going to do when you have clients that are international? Right?
I have clients that aren't in the States. I have
clients that are in the States, just in different time zones,
and that's hard enough to coordinate. Sometimes I have clients
(18:58):
that are international that require the adjustment of my calendar
to be kind of funky sometimes when we have to
do our one to one sessions. But there's a difference
between having one international client like that because I choose
to work with her because she's just fucking amazing, you
know who you are, and it's exciting to get that
extra income as a perk from working with her, then
(19:22):
I have to have I have to say yes to
all the clients that come to me because one to
one is the only way that I can pay my bills.
And then now I have multiple clients who want my
attention at obscene hours of the night or the morning
in order for us to be able to meet at
a time that makes sense for both of us. Right,
it can be tough, and so imagine instead having a
(19:42):
business where you can still have that kind of impact
that you offer to your one to one clients, but
you can increase the reach of that impact. So in
the time that you serve one client, you can serve
five or ten or twenty more open calendar with space
to create, with time to just be right. Imagine having
(20:10):
a business structure that gives you space for aligned creative projects.
You've always wanted to launch a podcast, you don't have
the time. You want to build a more elaborate brand.
You want to really be able to sit into thinking
about and planning, plotting out what does the next level
of your business look and feel like, what does it
smell like? You don't have the time, right and if
(20:33):
you do have a little bit of that time, perhaps
you're just burnt out from serving others. You want to
have more aligned creative projects like write that book that
you've been thinking about for three years, that maybe you
have a couple of notes in a scrap book here,
notes on your phone there. You just don't have the
time or the energy to be able to put those
aligned creative projects into play in your life and in
(20:57):
your ecosystem. About what about the opportunities for visibility that
you give yourself when you shift from one to one
to one to many. I'm talking about becoming a speaker.
I'm talking about being able to get on stages. I'm
(21:17):
talking about the possibility of developing a personal brand also
in addition to your business brand without it feeling overwhelming,
because you have the time, the space, and the income
to be able to either hire the support, to outsource
the support that you need to do something like this,
(21:38):
whether that means hire a speaking coach, or hire a
social media brand developer or whatever. It is right to
be able to have aligned partnerships and collaborations with other brands,
to be able to go on a podcast tour to
share your genius in a way that is profitable. So
if you've taken my Profitable Podcast Playbook, I teach you
(22:01):
how guesting on a podcast has a strategy It's not
just about going on there and sharing your story and
you think that people are going to come buy your
services like that, That's not how it works. There's a
way to answer the questions that serves the audience of
the person who's interviewing you and brings them back to
become your clients, right, which is the point being able
to grow as a person by I don't know. Do
(22:27):
you want to take up a hobby, do you want
to work out? Do you want to join a course
to learn something new, whether it's for your business or
it's for pleasure. I know I have a couple nerds
in my ecosystem that are just like me who love
to just learn shit for the sake of learning it,
because you're just a life long student and you love it.
(22:48):
But you don't have the time. But you could have
the time. You could have the ability, once you shift
your business from one to one to one to many,
to have that ability to serve more women, to serve
more clientslients without putting in more personal output. You can
serve more people with less personal output. When your offer
(23:12):
is bigger than your schedule, you scale not just your
income but your impact. And I know I know that
this is what the women in my ecosystem are all about. Yeah,
we want to get paid for the thing we do,
(23:32):
and we want to get paid well for the thing
we do because we're all really good at what we
do and we know it, we see it, and when
we forget it, our clients remind us. Because every once
in a while I still forget, but I have clients
that will take a moment to send me the text
and say, man, that session we had earlier this week
just hit me like the most delicious pie in a
(23:57):
ballet and I'm just so grateful. Or you know, I
was finally able to break my revenue goals by x percent,
you know, or you guys make it a point to
let me know and to remind me. Right. And so
we are out here changing the world with our gift, Right,
(24:17):
why not develop a business structure that allows us to
have what I like to call profitable simplicity, A way
to have more impact, a way to have more income
while still giving ourselves more room in our life to be.
(24:39):
And this is exactly what I talk about inside the
Simple Business System right. So SBS is that bridge between
the one to one hustle and burnout and the one
too many harmony of entrepreneurial flow right inside SBS. I
(25:01):
teach you how to package your genius. So think about
what you help your clients with. What is the specific transformation,
the overarching theme that you cover with all of your clients.
What is the thing that every single one of your
clients walks away with that they're just like, damn, that
(25:22):
should change my life, Thank you so much? Right, what
is that thing? Because I know that when we start coaching,
we usually start coaching on a very open format. It's
especially if you're certified, like my certification is with the ICF.
I went to the University of Miami to learn coaching
strategies and coaching skills whatever. And you know coaching is
(25:44):
very open, right. But as you do more and more
of it, your natural essence and your expertise in other
areas of life and you acquire further training, whether it's
in business or well being or postpartum or finances or fitness,
whatever it is, you end up polishing your skill and
(26:06):
as you infuse it with your unique experience and your
unique essence, you start to develop your own your own genius,
your own formats, your own strategy, your own methodologies of
how you do what you do right. And so inside SBS,
what I teach you to do is how to grab
that methodology and create your own high ticket what I
(26:30):
like to call destination offer. This is your one offer
that aligns with your genius and your life. This is
the one offer that you're going to lead with right,
the one that showcases that you are the best choice
for your sole client to get the solution that they desire.
(26:53):
You are the best choice for your sole client to
get the solution that they desire. If your current business
structure does not paint you and your offer in that way,
you're going to struggle to stand out in a crowd
of other service providers, in a crowd of other coaches,
(27:18):
And so I teach you how to do that inside SBS,
so that your brand becomes magnetic, so that your message
becomes clear, and so that your expertise is clearly highlighted
via the transformation you give your soul clients, so when
they land on your content, whether that is a blog,
a post, a LinkedIn post, an email, whatever they feel
(27:45):
you in their soul. Scientifically proven people make buying decisions
with the emotional part of the brain don't let anybody
tell you that they make logical buying decisions. Science says bullshit.
People make buying decisions with the emotional part of the brain.
If you don't know how to develop a brand and
(28:07):
offer that aligns with your genius and serves the lifestyle
that you want and that easily sells by speaking to
the soul to the emotion of your client, it's just
not going to be enough for your business. And I
teach you exactly how to do that inside SBS. The
next thing that you learn how to do is how
to sell it. I teach you the sharp launch method,
(28:29):
which is a proven method that gets people into your
ecosystem and converts them from followers to buyers and then
inside SBS. Aside from helping you to develop your destination offer,
aside from teaching you how to sell it successfully, you
get my support. This is not just a course. You're
(28:52):
not just gonna sit there and watch videos. You get me.
You get access to me coaching you through the process
step by step live coaching sessions. Vox r access an
intimate community of women who get it just like you,
women who understand that entrepreneurship does not have to be
(29:13):
all consuming, draining, or exhausting women who are done with
hustling through one more client, one more client, one more client,
and are ready to step into the version of themselves
that increases impact, income, and freedom. Real freedom. The freedom
(29:34):
that means that you can walk away from your business
and stay profitable. The freedom that means your computer does
not come with you to vacation. The freedom that means
that you are spiritually, mentally, and physically in alignment with
the thing that you do with the thing that you sell.
(29:56):
The transformation that you bring fills your and your bank account.
This is what happens inside sbs. This is the thing
that changes business structures. And this is exactly what I
want for you, because it works, and I don't want
(30:17):
you to have to change your business structure in a
hurry on a thirty something week countdown, like I did
when I got pregnant, or when you want to have
your second baby, or when you know something else happens
in your life that you're like, oh my god, I
have to do it in a hurry. Do it by choice,
do it because you want to do it because it
(30:38):
feels good, Do it because it turns you on. To
think of a life when you don't have to be
in your business all the damn time, and you don't
have to sacrifice the quality of what you offer or
the reach and impact of your service to have more
free time. So I wanted to share this episode because
(31:02):
I've had so many conversations with women lately around what
it means to have that true entrepreneurial freedom and what
it really can feel like to have a multi six
figure or seven figure business, which is what we all
really desire when it comes to the financial part of
(31:24):
a definition of success, not because of the money, but
because of what the money can do right, because of
what the money can give us. The opportunity to retire
our parents, the opportunity to stay home and maybe homeschool
our kids, or to be able to take our kids
to visit a different country every summer for the length
of the summer together with us, to make unforgettable memories,
(31:45):
and to teach them how privileged they are, to be
able to live the life that we have worked so
hard to provide for them without them becoming entitled, because
they'll be able to see the alternative outside in another place,
in another culture, in another language, with other history, and
it'll make them realize the richness and the uniqueness of
their lives while also honoring the richness and uniqueness of
(32:06):
the lives of others and other cultures. All of these
are things that in order to accomplish them, really truly
and deeply, money makes the process easier, right, And so
we're not even going to get into whether or not
you're struggling with the idea of money being freaking amazing
right because it is. We're not going to get into
money mindset right now, but it is. Money is power.
(32:30):
Money is the power to be able to influence the
causes that matter to you. Money is having the ability
to donate to organizations that are moving the world in
the direction that you consider to be better, healthier, stronger,
less toxic for our children and their children. And the
(32:50):
best way to make more money if your service based
is to switch from one to one to one to money.
The easiest, most powerful way to scale income without intensity,
more time, with whatever matters to you, a business that
you're proud of, not imprisoned by. And so if your
(33:11):
business could truly finally support your lifestyle, what would that
look like for you? And if you're ready for that,
I'd love to have you inside SBS. It's open doors
right now. We can get started this week and you
(33:33):
would have me with you every step of the way.
So check out the show notes or just head on
over to Seizinghappy dot com slash SBS and jump in.
And if you have any questions, you always know you
can find me at Seizing Happy on Instagram. I'm always
all up in my dms talking to you, so let
me know and I can't wait to continue to expand
(33:56):
with you. I'll talk to you soon. Thank you. Thanks
so much for listening to this episode of the Chat
with ggpodcast. If you loved what you heard, it would
light me up inside. If you rate, review and share
this episode with a business bestie who you think will
benefit from tuning in. Sharing this podcast is the best
(34:19):
way to help it grow and to continue to grow
our tribe as well. In the meantime, join me on
Instagram at ggd as Live, or check out our latest
courses and programs for personal and business growth at Seizinghappy
dot com.
What if more income did not equal more hours. What
if more impact, more reach, more transformation for your clients,
and a bigger legacy didn't require more work. This episode
(00:23):
is for that legacy maker, that woman entrepreneur who is
already doing the thing. You already have a special methodology
that you're using with your coaching clients. You're already helping them.
You are making money, but you're starting to feel capped.
You're starting to feel like the way that you are
(00:49):
being asked to show up by your business is training
you and making more feels like an exhausting possible, a possibility, nonetheless,
but an exhausting one. This episode is for the woman
entrepreneur who is revisiting her business structure and remembering that
(01:14):
the reason she got into entrepreneurship in the first place
was to have more access and more control of her time.
But suddenly your business is taking up all of that time.
This episode is for the woman entrepreneur who understands that
(01:36):
bringing your laptop to work on vacation is not time freedom.
It's working all the time. So, if this is you,
in this episode, we're going to talk about profitable simplicity.
This is Chats with Gigi a podcast for women who
are ready to step into their power, get unstuck, and
(02:00):
create more freedom in all areas of life. I'm your host,
GGDS certified life and business coach, media personality and multi
passionate entrepreneur. I've helped hundreds of women find the necessary clarity, confidence,
and courage to build their dream life and achieve success
(02:21):
with less stress. If you're seeking weekly motivation, practical and
spiritual advice, and tangible resources to scale in life and
in business, then you're in the right place. Are you ready?
Here we go. So most of the listeners of this
podcast are service based entrepreneurs, a lot of them probably
(02:44):
probably also most are either consultants or coaches, some sort
of coach. And I know that you guys are all profitable,
right because the women in my ecosystem, for the most part,
even though we have a few beginner entrepreneurs, the majority
of you have been in business for three to five years.
You are profitable, but you've come to that point in
(03:05):
entrepreneurship that we all reach between that three to five
year mark where one of two things happens. Either you
burn out right, which happens to a lot of businesses.
You've heard the statistics before where most businesses don't make
it past the five year mark, or you begin to
plateau because something in the structure of your business keeps
you from scaling. In the case of service based entrepreneurs
(03:30):
like myself probably like you listening, the common trap is
serving one to one, and the reason is because it's
how it is most recommended that we start, which I
agree with. But nobody really talks about how easy it
(03:52):
is to get capped as one to one, And most
coaches don't do a very good job at teaching you
how to trend position from one to one to one
to many without you feeling like you're compromising the quality
of your work and the integrity of the transformation that
you offer. Also, most coaches don't really guide you through
how to create a powerful program. Most will teach you
(04:16):
how to create a course and tell you that that's
enough and it's not so one to one it will
fill your calendar fast, especially if you're a little good
at the marketing and you're a little good at you
know your sales calls, and you're a little good at
creating content. Maybe you've jumped into Captivate and you know
(04:39):
how to develop a brand that magnetizes your followers, but
as one to one fills your calendar fast, it fills
your soul less and less over time. I will share
my personal story with you, and you might know little
(05:00):
piece of this story because you've heard me talk a
lot about how I never planned on becoming a mom
and I really didn't. That was not that was not
on my ambition list, but or and my entire business
structure was set as my my Like I want to
(05:22):
say some absurd number, like ninety percent of my income
from my business was one to one and I absolutely
loved it. Okay, I learned what I am teaching you
the hard way, and I learned it before I got capped.
But then I realized, holy crap, if I'd been capped,
this would have been so much worse. So let me
(05:45):
tell you what happened. My business was structured where ninety
percent of my income was one to one clients. I
had a couple courses here and there that were good,
and I'd launched them once in a while. They were priced,
I don't know, somewhere like four ninety I think one
of them was selling for like seven hundred bucks. And
(06:05):
there were really good, really good programs, but they also
required a live delivery and so but they weren't even
you know, they weren't even not even a quarter of
what I was making. Ninety percent of my income was
coming from one to one. I love one to one.
If you've ever been a one to one client with me,
you know how much I pour into our sessions. You know,
(06:28):
the level of support that I offer my VIP clients
is superb. You guys have access to my phone number.
I mean, we have we have hours, we have office hours,
so to speak when you can when I will respond
to your messages. But you get that voice note support.
You get access to the community, so you have you
get all, you get all my bells and whizzles. Anyways,
(06:50):
I had this for several clients. I was making good money,
very good money, and I freaking loved it. And then
one day I am on the phone with one of
my business besties, a business bestie with whom I was
spending a lot of time. We were doing a really
big project together, something outside of seizing Happy, and our
(07:13):
periods were synced and it was always funny because we
would always like check in with each other, you know,
like something funny, like you know, do you have those
crazy cravings yet, because like one of us, I would
always get crazy cravings for meat. When I tell you crazy,
I mean like I could bite into a live cow
and be happy, right like I just needed the red meat.
And she would get these like like obscene chocolate cravings.
(07:36):
Like she could sit through our meetings when we would
have like our little one to one like business planning sessions,
and she could eat an entire box of chocolates and
then want to get up and get another and buy
a box, I mean like one of those like two dozens.
And it was just like, all right, here you go,
(07:57):
you bring the chocolate. I'll make a steak, and we're
going to this meeting. So I'm on the phone with
her and she's like all right, here I go. And
we're eating, she's eating her chocolates, and she's like, how
are you doing, and I'm like, hmm, I'm okay, everything's fine,
and I realize I'm not craving any sort of meat.
(08:18):
And then, you know, a couple days later, she's like, yep,
here it is here, it is I'm on my bleed.
So we're just gonna I'm just gonna slow everything down
and you know, like honor what my body needs right now.
And she's like, how's your bleed going? And I'm just like, ah,
it's fine, and she's like, OI, what, Like, I don't know,
(08:42):
I gotta go. I'll call you back. I never called
her back. I mean I did, but definitely not that
week because I never got my period, and I knew immediately.
I was like, fuck, I'm pregnant, Like I had no
doubt in that instant because my period was always and
still is now when I you know, after getting it
back from my son, clockwork right. So I have a
(09:07):
whole blog post about that feeling, that moment when I
took that pregnancy test, and how I immediately knew that
everything in my life had to immediately change because if
I was now going to be a mom, nothing about
my life structure supported the life that I knew I
(09:29):
would want as a mother. One of the reasons I
never planned on being a mom, it was never like
on my list, is because I helped to raise my brother,
and I know all the hard work that goes into
mothering because I've worked with kids for over twenty years
in my first business, my dance studio, and I know
the efforts, the time and the cost of raising healthy,
(09:50):
strong children, right. And I was always like, dude, that's
a lot, it's a lot of work, and I just
don't know. And I had a lot of limiting beliefs
around what parenting was and mother and we're not going
to get into those now. You know, maybe I should
do an episode on those, you guys, tell me hit
me up on Instagram at Seizing Happy. Let me know
if you'd like me to do an episode on the
mindset and believes that I had around motherhood that really
(10:13):
kept me from realizing that they weren't my beliefs. That
it wasn't my beliefs that kept me from wanting to
become a mom. It was the preconceived notions of what
I witnessed growing up that gave a definition to motherhood,
that gave a definition to what it meant to be parents, right.
And so it's what I witnessed, not necessarily what my
(10:34):
reality was, that determined for me my feelings around having kids,
And so I was very aware of that. I was
also very aware of the type of mom that I
would have wanted to be, and I would have wanted
to be a present mom. I would have wanted to
be a mom that was very involved with her kids.
I knew I wasn't going to want to put my
(10:56):
kids in daycare at three or five months. I understand
and honor the mom's who have or who have needed to,
but I know in my heart I didn't want that
for me, right, And so I also knew how much
how successful your business needs to be financially and time wise,
and how the structure of your life needs to be
(11:16):
in order to be a mom who stays at home
with the kids most of the time and still pursues
passions and dreams, which is something I also knew I
never was going to be able to give up. Right.
I'm a high achieving woman, I am a firstborn daughter,
I am an immigrant. I don't know how to not achieve.
It is in my DNA, and I fucking love it,
(11:38):
and I'm not going to sacrifice that right for anyone right, husband, kids, dogs, parents, nobody,
because who I am is important to me, and who
I am comes first so that I can be the
best version of that to all the people who matter, right, husbands, kids, dogs, parents, whoever.
So anyway, I find out I'm pregnant, and I immediately
(12:01):
knew everything had to change. I knew that I was
going to be medically considered a high risk pregnancy because
I was over thirty five. Did I subscribe to over
thirty five means your pregnancy is going to be shit? No?
But did I know for sure that I was going
to have a super smooth, super cool pregnancy. Of course not.
(12:22):
Nobody knows that, right, So immediately I started thinking, well,
what if I have a rough three months? Well, what
if I have, you know, a complicated birth? Well, what
if I want to take three months off? What the
hell am I going to do with my one to
one clients if I have a rough pregnancy and I
can't show up for these one to ones? What the
hell am I going to do with my one to
(12:42):
one clients if I need to take or want to
take three months off from maternity leave. What if something
goes wrong and I need to take more than three
months off from maternity leave. What happens to my business?
What happens to my income? Income that I really like
to have, income that my husband and I needed me
(13:06):
to have, even if his business was successful, our standard
of living needed my income to be a part of
the sauce right. And so even though my calendar wasn't
even yet capped out, I still have room to take.
I still had room to take more one on one clients.
(13:27):
I knew right away that my business structure had to change. Now,
what's funny is that I had already made some changes
to my business structure before finding out I was pregnant,
because my husband and I were planning on moving to
Europe for at least a year. We wanted to explore
through Europe. We loved going. When he proposed that's where
he took me. He took me to several different places
(13:48):
in Europe and I loved it and he loved it,
and it was a fantastic and blah blah blah. So
I had already rearranged my business structure once and was
just starting to get into the implementation process of that
restructure when I found that I was pregnant. Immediately, now
I'm like, fuck me. I just restructured the innards of
(14:10):
my business and now I gotta do it again. Right,
And so this is where I realized, you know that
one to one is just not scalable, because I did
have I'll be honest with you, I did have a
few moments where I was like, well, what the hell,
you know, like this is going to be such a
big change, and blah blah blah blah blah. I could
have should have would have kept growing my business and
(14:32):
had more clients. And that's when I also realized what
I'm telling you, where it's like, well, but how much
more could I have really scaled my business? You know,
if I wanted to still have a life where I
could you know, grab lunch randomly with my husband on
a given Tuesday, or you know, take off for a
couple of days to vacation with him somewhere, just go
(14:54):
away for you know, a couple of days during the
week or whatnot. If I have a certain number of
clients on my calendar, I can no longer do that
because I just simply don't want to see four or
five clients a day either. That's exhausting. You know, One
to one, especially when you offer the deep level of
support and transformation that I offer one to one is taxing, right,
(15:16):
and so having many clients in your phone on your
calendar can very quickly drain you. And so I realized
I was like, wait, this business was going to cap anyway,
baby or no baby. Eventually, I was going to need
to restructure. I was going to have to shift what
I was doing, because you got to call it what
(15:37):
it is. You know, like a full one to one
calendar is not really freedom, it's it's calendar prison. With
cute branding and dollar signs. It is nearly impossible to
hit consistent six to seven figures on one on one
alone without burning out. I'll give you a perfect example,
(16:02):
just you know, to make it tangible, because I know
I have some number people that listen to this. Let's
say that you charge five hundred dollars a session, which,
let's be real, most coaches do not charge that much
per session. Okay, but let's say you did. You would
need to book two hundred sessions just to reach six figures.
(16:27):
If we're looking at this yearly, that's four sessions every
single week. Now, you may be thinking, Gigi, four sessions
a week, that ain't shit. But when you factor in
things like the time it takes to market, admin, content creation,
rest or just life. You factor into that the fact
(16:48):
that you still need to go to events and network.
Now we're talking about a lot more time that goes
into your business. Than just those four sessions. But let's
talk about some more realistic numbers, because, like I said,
most people are not charging five hundred dollars per session.
Most people who are charging percession or who do want
(17:09):
to one, charge somewhere around two hundred bucks. When you
break down the way that everything, like the way that
the price points are set up, they're just about give
or take two hundred dollars a session. So that's about
let's say it's like one fifty to two hundred. That's
about six hundred sessions a year, which to hit six figures,
(17:33):
that's about twelve sessions a week. That is exhausting. Okay,
now this is where that shift comes in. Okay, if
you're already in that position where you're like, you know what,
not only are you not? Only am I understanding what
(17:54):
you're saying, Gigi, I am feeling it right now. I
am understanding and fear fe that as I require more
one to one clients if I want to meet my
new and higher revenue goals, I slowly see these one
to one bookings starting to take up the time that
I initially, when I started entrepreneurship, wanted to dedicate to
(18:16):
my husband, my kids, my dog, my fitness, my meditation,
my spiritual practice, my travel, whatever the fuck matters to
you right now. Another thing to consider is not all
your clients are going to be able to sit with
you one to one when you want to, right, So
there's going to be clients who can only sit with
you at seven pm. And if you depend on one
(18:37):
to one, you have to say yes to that, right
And so now it's taking up your family time. Now
it's taking up your personal time. Like, what are you
going to do when you have clients that are international? Right?
I have clients that aren't in the States. I have
clients that are in the States, just in different time zones,
and that's hard enough to coordinate. Sometimes I have clients
(18:58):
that are international that require the adjustment of my calendar
to be kind of funky sometimes when we have to
do our one to one sessions. But there's a difference
between having one international client like that because I choose
to work with her because she's just fucking amazing, you
know who you are, and it's exciting to get that
extra income as a perk from working with her, then
(19:22):
I have to have I have to say yes to
all the clients that come to me because one to
one is the only way that I can pay my bills.
And then now I have multiple clients who want my
attention at obscene hours of the night or the morning
in order for us to be able to meet at
a time that makes sense for both of us. Right,
it can be tough, and so imagine instead having a
(19:42):
business where you can still have that kind of impact
that you offer to your one to one clients, but
you can increase the reach of that impact. So in
the time that you serve one client, you can serve
five or ten or twenty more open calendar with space
to create, with time to just be right. Imagine having
(20:10):
a business structure that gives you space for aligned creative projects.
You've always wanted to launch a podcast, you don't have
the time. You want to build a more elaborate brand.
You want to really be able to sit into thinking
about and planning, plotting out what does the next level
of your business look and feel like, what does it
smell like? You don't have the time, right and if
(20:33):
you do have a little bit of that time, perhaps
you're just burnt out from serving others. You want to
have more aligned creative projects like write that book that
you've been thinking about for three years, that maybe you
have a couple of notes in a scrap book here,
notes on your phone there. You just don't have the
time or the energy to be able to put those
aligned creative projects into play in your life and in
(20:57):
your ecosystem. About what about the opportunities for visibility that
you give yourself when you shift from one to one
to one to many. I'm talking about becoming a speaker.
I'm talking about being able to get on stages. I'm
(21:17):
talking about the possibility of developing a personal brand also
in addition to your business brand without it feeling overwhelming,
because you have the time, the space, and the income
to be able to either hire the support, to outsource
the support that you need to do something like this,
(21:38):
whether that means hire a speaking coach, or hire a
social media brand developer or whatever. It is right to
be able to have aligned partnerships and collaborations with other brands,
to be able to go on a podcast tour to
share your genius in a way that is profitable. So
if you've taken my Profitable Podcast Playbook, I teach you
(22:01):
how guesting on a podcast has a strategy It's not
just about going on there and sharing your story and
you think that people are going to come buy your
services like that, That's not how it works. There's a
way to answer the questions that serves the audience of
the person who's interviewing you and brings them back to
become your clients, right, which is the point being able
to grow as a person by I don't know. Do
(22:27):
you want to take up a hobby, do you want
to work out? Do you want to join a course
to learn something new, whether it's for your business or
it's for pleasure. I know I have a couple nerds
in my ecosystem that are just like me who love
to just learn shit for the sake of learning it,
because you're just a life long student and you love it.
(22:48):
But you don't have the time. But you could have
the time. You could have the ability, once you shift
your business from one to one to one to many,
to have that ability to serve more women, to serve
more clientslients without putting in more personal output. You can
serve more people with less personal output. When your offer
(23:12):
is bigger than your schedule, you scale not just your
income but your impact. And I know I know that
this is what the women in my ecosystem are all about. Yeah,
we want to get paid for the thing we do,
(23:32):
and we want to get paid well for the thing
we do because we're all really good at what we
do and we know it, we see it, and when
we forget it, our clients remind us. Because every once
in a while I still forget, but I have clients
that will take a moment to send me the text
and say, man, that session we had earlier this week
just hit me like the most delicious pie in a
(23:57):
ballet and I'm just so grateful. Or you know, I
was finally able to break my revenue goals by x percent,
you know, or you guys make it a point to
let me know and to remind me. Right. And so
we are out here changing the world with our gift, Right,
(24:17):
why not develop a business structure that allows us to
have what I like to call profitable simplicity, A way
to have more impact, a way to have more income
while still giving ourselves more room in our life to be.
(24:39):
And this is exactly what I talk about inside the
Simple Business System right. So SBS is that bridge between
the one to one hustle and burnout and the one
too many harmony of entrepreneurial flow right inside SBS. I
(25:01):
teach you how to package your genius. So think about
what you help your clients with. What is the specific transformation,
the overarching theme that you cover with all of your clients.
What is the thing that every single one of your
clients walks away with that they're just like, damn, that
(25:22):
should change my life, Thank you so much? Right, what
is that thing? Because I know that when we start coaching,
we usually start coaching on a very open format. It's
especially if you're certified, like my certification is with the ICF.
I went to the University of Miami to learn coaching
strategies and coaching skills whatever. And you know coaching is
(25:44):
very open, right. But as you do more and more
of it, your natural essence and your expertise in other
areas of life and you acquire further training, whether it's
in business or well being or postpartum or finances or fitness,
whatever it is, you end up polishing your skill and
(26:06):
as you infuse it with your unique experience and your
unique essence, you start to develop your own your own genius,
your own formats, your own strategy, your own methodologies of
how you do what you do right. And so inside SBS,
what I teach you to do is how to grab
that methodology and create your own high ticket what I
(26:30):
like to call destination offer. This is your one offer
that aligns with your genius and your life. This is
the one offer that you're going to lead with right,
the one that showcases that you are the best choice
for your sole client to get the solution that they desire.
(26:53):
You are the best choice for your sole client to
get the solution that they desire. If your current business
structure does not paint you and your offer in that way,
you're going to struggle to stand out in a crowd
of other service providers, in a crowd of other coaches,
(27:18):
And so I teach you how to do that inside SBS,
so that your brand becomes magnetic, so that your message
becomes clear, and so that your expertise is clearly highlighted
via the transformation you give your soul clients, so when
they land on your content, whether that is a blog,
a post, a LinkedIn post, an email, whatever they feel
(27:45):
you in their soul. Scientifically proven people make buying decisions
with the emotional part of the brain don't let anybody
tell you that they make logical buying decisions. Science says bullshit.
People make buying decisions with the emotional part of the brain.
If you don't know how to develop a brand and
(28:07):
offer that aligns with your genius and serves the lifestyle
that you want and that easily sells by speaking to
the soul to the emotion of your client, it's just
not going to be enough for your business. And I
teach you exactly how to do that inside SBS. The
next thing that you learn how to do is how
to sell it. I teach you the sharp launch method,
(28:29):
which is a proven method that gets people into your
ecosystem and converts them from followers to buyers and then
inside SBS. Aside from helping you to develop your destination offer,
aside from teaching you how to sell it successfully, you
get my support. This is not just a course. You're
(28:52):
not just gonna sit there and watch videos. You get me.
You get access to me coaching you through the process
step by step live coaching sessions. Vox r access an
intimate community of women who get it just like you,
women who understand that entrepreneurship does not have to be
(29:13):
all consuming, draining, or exhausting women who are done with
hustling through one more client, one more client, one more client,
and are ready to step into the version of themselves
that increases impact, income, and freedom. Real freedom. The freedom
(29:34):
that means that you can walk away from your business
and stay profitable. The freedom that means your computer does
not come with you to vacation. The freedom that means
that you are spiritually, mentally, and physically in alignment with
the thing that you do with the thing that you sell.
(29:56):
The transformation that you bring fills your and your bank account.
This is what happens inside sbs. This is the thing
that changes business structures. And this is exactly what I
want for you, because it works, and I don't want
(30:17):
you to have to change your business structure in a
hurry on a thirty something week countdown, like I did
when I got pregnant, or when you want to have
your second baby, or when you know something else happens
in your life that you're like, oh my god, I
have to do it in a hurry. Do it by choice,
do it because you want to do it because it
(30:38):
feels good, Do it because it turns you on. To
think of a life when you don't have to be
in your business all the damn time, and you don't
have to sacrifice the quality of what you offer or
the reach and impact of your service to have more
free time. So I wanted to share this episode because
(31:02):
I've had so many conversations with women lately around what
it means to have that true entrepreneurial freedom and what
it really can feel like to have a multi six
figure or seven figure business, which is what we all
really desire when it comes to the financial part of
(31:24):
a definition of success, not because of the money, but
because of what the money can do right, because of
what the money can give us. The opportunity to retire
our parents, the opportunity to stay home and maybe homeschool
our kids, or to be able to take our kids
to visit a different country every summer for the length
of the summer together with us, to make unforgettable memories,
(31:45):
and to teach them how privileged they are, to be
able to live the life that we have worked so
hard to provide for them without them becoming entitled, because
they'll be able to see the alternative outside in another place,
in another culture, in another language, with other history, and
it'll make them realize the richness and the uniqueness of
their lives while also honoring the richness and uniqueness of
(32:06):
the lives of others and other cultures. All of these
are things that in order to accomplish them, really truly
and deeply, money makes the process easier, right, And so
we're not even going to get into whether or not
you're struggling with the idea of money being freaking amazing
right because it is. We're not going to get into
money mindset right now, but it is. Money is power.
(32:30):
Money is the power to be able to influence the
causes that matter to you. Money is having the ability
to donate to organizations that are moving the world in
the direction that you consider to be better, healthier, stronger,
less toxic for our children and their children. And the
(32:50):
best way to make more money if your service based
is to switch from one to one to one to money.
The easiest, most powerful way to scale income without intensity,
more time, with whatever matters to you, a business that
you're proud of, not imprisoned by. And so if your
(33:11):
business could truly finally support your lifestyle, what would that
look like for you? And if you're ready for that,
I'd love to have you inside SBS. It's open doors
right now. We can get started this week and you
(33:33):
would have me with you every step of the way.
So check out the show notes or just head on
over to Seizinghappy dot com slash SBS and jump in.
And if you have any questions, you always know you
can find me at Seizing Happy on Instagram. I'm always
all up in my dms talking to you, so let
me know and I can't wait to continue to expand
(33:56):
with you. I'll talk to you soon. Thank you. Thanks
so much for listening to this episode of the Chat
with ggpodcast. If you loved what you heard, it would
light me up inside. If you rate, review and share
this episode with a business bestie who you think will
benefit from tuning in. Sharing this podcast is the best
(34:19):
way to help it grow and to continue to grow
our tribe as well. In the meantime, join me on
Instagram at ggd as Live, or check out our latest
courses and programs for personal and business growth at Seizinghappy
dot com.
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