Episode Transcript
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Speaker 1 (00:01):
Entrepreneurship is not meant to be easy. If it was easy,
everybody would do it. But the majority of people are
not entrepreneurs. The majority of people are incorporate.
Speaker 2 (00:11):
And not to say that.
Speaker 1 (00:13):
Corporate is easy, but it certainly is easier by means
of the ideas come from upstairs and.
Speaker 2 (00:22):
You just need to execute right.
Speaker 1 (00:24):
And if something doesn't work out company wide, it's the
company's problem, right And if the company goes up or down, like,
you're not the one carrying any of that way. And
come five o'clock you can shut your computer and go
live your life. And then you are back next morning
or you know, two days later if it's the weekend.
(00:45):
It has its challenges. If you're incorporate, don't hate me.
But in entrepreneurship, you are responsible for the idea. You're
responsible for the gathering of the tools and resources to
execute the idea. You are responsible for test driving the idea.
You're responsible for them executing the idea, and you're responsible
(01:06):
for when the idea flops. And you're responsible for expanding
and becoming a better, stronger, and more capable version of
yourself to be able to hold and sustain the idea
if it succeeds, it is a lot more pressure because
all of the weight of the entire thing, every part
of the project, is on you. In corporate you have
(01:26):
a slight separation, right, So, like the salespeople worry about
the sales, the marketing people worry about the marketing. The
other people that do that other thing worry about that
other thing. As an entrepreneur, you worry and execute.
Speaker 2 (01:38):
On all of those levels.
Speaker 1 (01:39):
And if you are lucky enough for advanced enough rather
in business to already have a team small, medium, or large,
and you have teams that are executing in those different areas.
Speaker 2 (01:52):
You're still the leader.
Speaker 1 (01:53):
You're still to some degree, the person responsible for the
whole thing.
Speaker 2 (01:59):
Right. Entrepreneurship is challenging, is It is not.
Speaker 1 (02:05):
An easy feat. In fact, I keep hearing this. I
don't really know if this is from a book or what,
but it feels like it should be.
Speaker 2 (02:13):
It probably is.
Speaker 1 (02:14):
And it's something along the lines of, like, entrepreneurship is
the number one self improvement path, right because and you've
heard me say this one five hundred and seventy eight
million times, your business is a reflection of you, and
so it requires in order for it to grow that
you continue growing, and so it requires that in order
(02:37):
for it to heal the things that aren't working because
it is a reflection of you. They're likely not working
because they are reflecting something in you that is that
is not healed. And I can go on and on
forever about ways in which this entrepreneurship is the greatest
path of self improvement because it requires that you are
(02:58):
in constant growth as a person so that then the
business can grow.
Speaker 2 (03:03):
And so.
Speaker 1 (03:05):
In this episode, I want to talk about the difference
between when somebody like me will tell you, well, entrepreneurship
is not necessarily meant to be easy, and choosing for
entrepreneurship to be harder than it needs to be. This
is a very blurry line on the sand that I
(03:30):
feel we often don't know how to walk well, especially
if you're coming from corporate, especially if you have some
corporate experience like I do, like most of my clients do.
And so that's what we're going to talk about in
this episode, and I hope it serves you. This is
(03:52):
Chats with GG, a podcast for women who are ready
to step into their power, get unstuck, and cate more
freedom in all areas of life. I'm your host, GGDS
certified life and business coach, Media personality and multi passionate entrepreneur.
I've helped hundreds of women find the necessary clarity, confidence,
(04:16):
and courage to build their dream life and achieve success
with less stress. If you're seeking weekly motivation, practical and
spiritual advice, and tangible resources to scale in life and
in business, then you're in the right place.
Speaker 2 (04:34):
Are you ready?
Speaker 1 (04:35):
Here we go. So let's start by setting the table
here and getting clear on some definitions. What I mean
when I say entrepreneurship is not meant to be easy?
Is it necessarily that it's meant to be hard? And
this is the discrepancy that I see a lot of
my clients battle with, right, And so what I mean
(04:58):
by that is it it's hard in the sense of
you've got to develop a massive set of ovaries, right,
a massive set of balls if you're in entrepreneurship, because
you need the courage to follow your dream, right, to
follow that purpose that lights you up inside. And the
truth is a lot of times that little seed that
(05:18):
gets planted in our heart by God or whatever you believe,
put that seed there, your highest self, your future self,
whatever the idea is it's in your heart. And the
truth is a lot of times, especially in the beginning,
nobody understands it. A lot of people you don't even
trust enough to tell them that that seed is there
because you know that they're not going to help you
(05:40):
water it. They're not going to help you fertilize that
soil so that that seed can grow. And so there
is a lot of work that gets done in solitude
and entrepreneurship. There is a lot of courage that is
required in entrepreneurship, both to share the story, to share
the thing right like the idea, the seed, and to
(06:01):
ask for help, to ask for help fertilizing it, and
to ask for help watering it, and to ask, you know,
how much water does a seed like this even need
to those people who have potentially planted a seed like
that before and now have a tree in its place. Right,
So it requires courage, and courage can be challenging to
(06:25):
invoke right, invoke or evoke, invoke whatever, to draw to
tap into you know what I'm trying to say, don't
play with me. The other thing about entrepreneurship that is
challenging is that it requires self trust. See and I
talk about this a lot too. A lot of times
we get into entrepreneurship and we just want somebody to
(06:46):
tell us what to do, just like they did incorporate.
We leave corporate because we want more creative freedom, because
we want to have our own time, and we want.
Speaker 2 (06:55):
To la la lah.
Speaker 1 (06:56):
And then we end up just going to somebody and
being like, oh, just tell me what to do.
Speaker 2 (07:01):
Make this work right.
Speaker 1 (07:03):
And nine times out of ten, that's not the greatest
path to success in entrepreneurship. The greatest path to success
in entrepreneurship, I believe, and I'm totally biased for two reasons.
One this is what I do and two this is
what I coach in.
Speaker 2 (07:17):
But three.
Speaker 1 (07:19):
It is extremely successful and I have a lifetime amproof
to a lifetime of proof to show that it works
right and several hundred clients who also will die on
the same sword as me. And that is entrepreneurship needs
to be intuitively led and then systems supported, not the
other way around. A lot of times people just want
to throw systems into a business instead of allowing first
(07:42):
for their intuition to.
Speaker 2 (07:43):
Say, you know what, what we really need to do
is this, Because intuition be crazy. Sometimes your intuition.
Speaker 1 (07:50):
Will give you hits that you're like, what, pack up
all your things and move to Indonesia?
Speaker 2 (07:55):
What the fuck are you talking about it? Are you crazy?
I have a job here and I have a property
and blah blah blah blah blah.
Speaker 1 (08:01):
And it's like, yeah, well, I believe that when you
get those intuitive hits, what you're required to do, what
is going to set you on your highest timeline, What
is going to lead you to your greatest, most unimaginable
Holy crap, I cannot believe this is happening. Success is
when you say, okay, well I got the intuitive hit.
(08:22):
I got to get to Indonesia. What systems do I
need to put in place? What actions do I need
to take? What people do I need to talk to
to make that dream come true? To make that intuitive
guidance be the direction in which I begin to walk.
And a lot of times it's the other way around.
It's like, oh, I want to go to Indonesia, and
(08:42):
it's like, well, you get the intuitive hit to go
to Indonesia, And instead of looking for the system to
support that outcome, you're like, well, but what I really
need to do is build a business here.
Speaker 2 (08:50):
So that then I can go to Indonesia.
Speaker 1 (08:52):
And so everybody's telling me that in order to open
a business here, I have to do X, Y and Z.
And now you're implementing something from the exterior that is
not necessar necessarily conducive to the immediate guidance and the
clarity of guidance that you've received, right, So I feel
that that requires a lot of self trust. You got
to really trust yourself. You gotta trust that voice, that
(09:15):
inner voice that whispers truth. Right, And it's easy to
let the mind get in the way and start to logic.
Eise is that that's definitely not a word, start to
bring logic to what intuition is saying. But a lot
of times intuition isn't necessarily logical or black and white.
And so it is important that we trust the self,
(09:37):
that we know that within those gut feelings, that within
that intuitive guidance, that is the voice of God, that
is the voice of your soul telling you, babe, this
is the best way to get there, This is the
best way to achieve our dreams, right to fulfill the
purpose that we set out for to s to fulfill
(10:01):
when we decided to have this human experience, and so
the self trust is key. And then there is capacity, right.
I talk a lot about capacity, especially in my private podcast.
I have a private podcast for you pretty much for
my legacy makers out there who can't get enough of
(10:21):
me and my thoughts in the way my brain works,
and it's called Extraordinary. I'll link it in this show notes.
But I talk a lot about capacity in there and
how to increase it. And what I mean by capacity
is if you're already For example, let's say you're already
a mom, right, you got a husband, you got two kids.
Adding entrepreneurship means that you need to increase your capacity
(10:47):
to hold all of those things, or else you're going
to start to drop the ball, right if you are,
If you're essentially it's when you're I don't know why
this is the visual that I got in my head
right now, but like it's essentially, like you want to
wear another hat.
Speaker 2 (11:06):
You can't switch hats.
Speaker 1 (11:08):
When it comes to entrepreneurship, right, You just got to
grow another head, because you don't stop being a mom
just because you open the business.
Speaker 2 (11:15):
Right, you don't stop being.
Speaker 1 (11:19):
A wife just because you had kids, right, Like, you
continue to be all of these other roles and essentially,
as you add more quote unquote hats, you just got
to grow more heads. You have to expand your capacity, right,
So if you're somebody who is unable to expand capacity,
(11:44):
then like your capacity as a person, and this is
this is a big part of where the personal development
elements of successful entrepreneurship come in.
Speaker 2 (11:55):
Then you start to drop the ball.
Speaker 1 (11:56):
You either drop the ball in your marriage, or you
drop the ball with your kids, drop the ball with clients,
or you drop some sort of ball and something shadows
on the floor and then you end up having to
pick that up too.
Speaker 2 (12:06):
So it's a lot of different things.
Speaker 1 (12:09):
And I'm sure that you can even think of some
other examples right of where entrepreneurship is very challenging and
it requires a lot of the entrepreneur. But even just
on those three, right, it requires a lot. So this
is what I mean when I say that it is
(12:31):
it can be hard, right, Entrepreneurship is hard, it requires
a lot of you. But there's a difference between that,
like that what's the what I'm looking for. There's a
difference between that challenge and then you choosing to make
it harder on yourself just because you want to take
the entrepreneurship as hard to the extreme right, and what
(12:54):
that can look like is leading into entrepreneurship with, for example,
too many offers. That's like, that's the one that I
made this mistake. I'm not even pointing fingers. I did
this for a while in the beginning of seizing Happy,
because that's what a lot of people will tell you
to do, but they don't tell you why, and they
don't teach you how to do it in a way
that is without burnout. And so what they end up
(13:16):
telling you is something like, you need a really big
offer suite.
Speaker 2 (13:19):
You need to have a.
Speaker 1 (13:19):
Whole lot of programs and things so that people can
buy and you can sell the whole suite for you know,
seven thousand dollars.
Speaker 2 (13:25):
And it's like, dude, that doesn't work that way.
Speaker 1 (13:27):
Number one, not a lot of people have thirty thousand
different things that they that they teach. Most people I know,
most successful entrepreneurs are just most entrepreneurs period. Those even
aspiring entrepreneurs, they have one thing that they know that
they're really freaking good at. They may not necessarily have
ten different things. So now you end up wasting time
(13:49):
trying to learn new things that you're assuming that your
audience wants trying to learn those things to make random programs.
And it's exhausting because now, let's say you want to
launch this like third program, you need a whole new
sales page, you need a whole new marketing set of assets, right, so, like,
how are you gonna promote this? You gotta make reals,
you gotta make matters, you gotta make posts, you gotta
(14:09):
make stories, you gotta do all these things, and then
you know you're gonna sell however many Let's say you
sell five, you sell ten.
Speaker 2 (14:15):
Shit, let's say you sell a thousand, it doesn't.
Speaker 1 (14:17):
Matter if next quarter you're gonna go ahead and have
to sell something else. And then now next quarter you
have to do a whole other set of assets, a
whole other thing of marketing.
Speaker 2 (14:26):
Dude, it's exhausting.
Speaker 1 (14:27):
And then not only is it exhausting, but it confuses
the crap out of your clients because it's like, I
can't tell if GG is selling podcasting or business coaching
or content creation of no idea what she's doing right,
And so it dilutes you as an expert. It dilutes
(14:49):
you as the pro I am the best choice. I
know exactly what I'm talking about. You can consistently hear
speak of this genius over and over and over again,
it dilutes that, right Versus if you're like, look what
I'm really good at is this, and that's what they
(15:09):
hear you say, and that's what you talk about, and
that's what you embody, and that's what you do. That's
what builds the trust that you're the go to, right.
I use this example all the time where it's like,
if I ask you right now, what does Nike sell?
You're gonna say shoes, right, But the truth is that
(15:30):
Nike also sells T shirts and socks and shorts and
all sorts of shit. But they establish themselves so much
so as the experts in athletic footwear that when I
ask you what does Nike sell, you say shoes.
Speaker 2 (15:47):
Now.
Speaker 1 (15:48):
What I teach inside simple business system, for example, which
is our main program, is you become Nike right with
whatever your shoes are, whatever your zone genius is, that's
what you market, that's what.
Speaker 2 (16:01):
You lead with.
Speaker 1 (16:02):
That is at the forefront, that is your flagship, that
is your everything.
Speaker 2 (16:06):
Right, you become the authority, the main voice in that
and then.
Speaker 1 (16:15):
Once you have people in your ecosystem, once you've brought
them into your world privately inside your ecosystem, you can
sell them all those other things that you have if
you have those other things. So let's say that you're
not like most entrepreneurs that have like one really phenomenal
zone of genius.
Speaker 2 (16:32):
Let's say that you're like me.
Speaker 1 (16:34):
Right, So, I've been in television since I was five,
so I have a very deep understanding of things like,
for example, delivering on camera, being more camera confident, speaking
in public. I've been podcasting for over ten years. I've
had people like Chrissy Mets on my podcast. I've had
a phenomenal guest like Jason Derulo was even on my podcast.
(16:57):
And also I'm a top five percent rated or top
five percent ranked the podcast. So it's like I can
teach you how to launch a profitable podcast, right.
Speaker 2 (17:06):
I know how to do that. I'm really good at it.
I've been doing it for ten years now.
Speaker 1 (17:09):
I can also teach you how to develop a profitable
social media personal brand. You've seen me partner with companies
like Amazon and Truist and Subaru.
Speaker 2 (17:19):
And make money with these posts. Right.
Speaker 1 (17:21):
But if I lead With all that, you're not going
to know exactly what I do, and I'm not going
to be an authority in any of it, because every
single day I'm switching my expertise. Even though I'm switching
the messaging around my expertise, my expertise isn't changing. I
really truly do know how to do all these things,
and I know how to do them very well. But
the best way to do it is you create what
(17:42):
we teach inside SBS to be an inner sales map,
and so you have your main think of this literally
like as a map, like as a paper map, or
if you're too young for paper maps, then open your
map app and like zoom out a little bit and
finds like a main point. That main point is your
destination offer. What I teach you is once you have
(18:05):
people in your ecosystem, inside your ecosystem, once they've become
your clients, once they have already built trust with you,
they've already given you money, and they've already experienced how
freaking amazing you are at what you do, then it's
so much easier and less confusing to those who are
not necessarily your clients yet once they're in your ecosystem
(18:26):
to say to them, Hey, by the way, I know
that inside SBS we talked about how to create new
leads and make more money in your business. I can
teach you how to do that via a podcast. So
if you've been wanting to podcast and you want to
find out the way to do it profitably, quickly and easily,
I got you, right.
Speaker 2 (18:41):
And so.
Speaker 1 (18:45):
That system creates simplicity that is profitable, right, we literally,
that's like the whole idea behind this coaching style is
like profitable simplicity, and that will make make your business flow.
And that is the alternative, right. The alternative is like, oh,
(19:06):
well I just want business.
Speaker 2 (19:07):
To be easy.
Speaker 1 (19:07):
Well, it's not going to be easy. A lot is
going to be required of you. But what it can
be is in flow. There will still be challenges, there
will still be demands of you of your time, of
your expansion, of your self improvement, all of that, but
you can choose to do it in a way that
is going to flow, that is going to be simpler, right,
(19:29):
That is going to give you room on your calendar,
that is going to give you time to get better
and better at it, to get more and more confident
at entrepreneurship, which then feeds the other beast that I
was talking about in the beginning, right, developing your confidence,
getting over all of our bs right, the self worth issues,
(19:49):
and the are.
Speaker 2 (19:50):
People ever really going to pay me for this?
Speaker 1 (19:52):
And all of that is built into when you stay
consistent with the thing that you do, versus jumping from
shiny object to shiny object, trying to keep it simple.
I just want to keep it simple. I just want
it to be easy. I just want it to be easy.
It's not necessarily going to be easy. So if you
want easy, trust me. As hard as corporate is, corporate
is in my opinion, going to be easier than entrepreneurship. Right,
(20:16):
So if you want easy, just you know, I can't
help you. I don't know how to do easy. I
know how to do flow. I know how to have
and teach so much flow in business that even the
hard parts will not overwhelm you or burn you out.
Speaker 2 (20:31):
And so just you know. With this episode, I invite
you to think.
Speaker 1 (20:36):
About what parts of your business might you be choosing
to make harder than they need to be, and what
parts of your business do you think you might be
able to bring some more flow into them. If you're
curious about how I coach doing this inside Simple Business System,
(20:56):
what it is is, this is a high transformation offer, right.
This is a program where you come in and I
will teach you how to turn your genius into a
digital program, not a random course that no one's going
to finish, a digital program that can be valued and
priced at anywhere from three to ten thousand dollars right,
(21:17):
depending on your money, mindset and how much juice you
want to put in there, right, and your business structure
and how you want to deliver, which I help you
to decide, decipher, get clarity on, and determine. The second
session of SBS is then I teach you exactly how
to sell it. I teach you exactly what to say,
(21:40):
when to say it, and how to say it and
what platforms to say it on. And then in the
third part of the program, I walk you through your
first lunch and I teach you my proprietary methodology for
having a launch that feels good and inflow. And so
that's what we do inside SBS. If you have something
that you know really well, that you can teach really well,
(22:01):
that you feel confident about your knowledge in that thing,
and you want to turn it into a profitable program.
Speaker 2 (22:07):
That helps other people to master that as well.
Speaker 1 (22:10):
I would love to have a chat with you and
answer all your questions about SBS, and I'll put the
link for that in the show notes as well. So
it can be challenging entrepreneurship, but you owe it to
yourself and to your family and to your business to
keep entrepreneurship in flow. You don't need to make it
(22:31):
any harder then it can already prove itself to be.
Thank you so much for listening to this episode of
the Chat with gg podcast. If you loved what you heard,
it would light me up inside. If you rate, review
and share this episode with a business bestie who you
(22:52):
think will benefit from tuning in. Sharing this podcast is
the best way to help it grow and to continue
to grow our tribe as well. In the meantime, join
me on Instagram at ggdas Live, or check out our
latest courses and programs for personal and business growth at
Seizinghappy dot com.