March 17, 2025 • 38 mins
In this episode of the Demystifying Money podcast, Misty Lynch dives deep into the unique intersection of money and energy with guest April Hunter, founder of the Beacon Rock. Discover how understanding metaphysical elements and financial strategies can transform your business and personal wealth.
Where to find April Hunter
Where to find Misty
Websites:
Instagram: @mistylynchcfp
- Explore the origins of Beacon Rock and April Hunter's journey from eCommerce to financial empowerment.
- Learn about the challenges faced by online sellers and how tailored accounting practices can uncover newfound financial clarity.
- Understand the role of a fractional CFO and when it might be time to bring one into your business strategy.
- Discover how quantum soul alignment, human design, and astrology can influence and enhance your financial decisions.
- Delve into how innovative approaches can lead to significant transformations in business growth and personal prosperity.
Where to find April Hunter
- Website: thebeaconrock.com
- Facebook: @thebeaconrock
Where to find Misty
Websites:
Instagram: @mistylynchcfp
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to the Demistifying Money podcast, where each week you
will hear unforgettable conversations with expert guests about success, money, business,
and small steps you can take to elevate your life
and wealth. Now here's your host, Misty Lynch.
Speaker 2 (00:16):
Hi, everybody, thank you so much for joining us with
the Demistifying Money Podcast. I'm your host, Misty Lynch, and
today I am joined by April Hunter. She is the
founder of The Beacon Rock and we're going to talk
about money and energy today and how she helps people
with her business.
Speaker 3 (00:30):
So thank you April so much for joining me today.
Speaker 4 (00:33):
Thank you for having me. I'm so excited to be
on here because I feel like the podcast really really
speaks to what I do and what I've discovered about money.
Speaker 5 (00:42):
This episode of Demistifying Money with Misty Lynch is proudly
sponsored by Soundview Financial Advisors. Visit www dot Soundview financial
Advisors dot com to learn more.
Speaker 3 (00:56):
That's awesome.
Speaker 2 (00:56):
I'd love to hear a little bit more about your
backstory and how you you know, the journey that you
took to become the owner of the Beacon Rock and
kind of how you how you help your clients now
and in the future, you know, future clients with with
their money questions.
Speaker 4 (01:13):
I feel like it's kind of like an evolution story,
like Milling seven years ago, but through that long right,
We'll try to get that long story short. That wonderful
cliche that we all hate and still always use is
I started selling on Amazon and eBay about ten years ago,
(01:34):
and I discovered really quickly that there wasn't accountants who
really knew how to do the bookkeeping and accounting for
that kind of new market of seller, and so I
founded Beacon Rock really tailored to them. But in that
I started discovering not only my money wounds, but everybody
else's money wounds, and I started to really want to
(01:57):
figure out, like, what what is happening and collectively what's
happening personally that's really affecting our money. And as that
advanced and as businesses grew with me, I started focusing
less on bookkeeping, lass on accounting, and more on fractional
CFO growth profit for systems that really really are simple,
so that you can have the time and space to
(02:21):
work through your money wounds and grow your business and
scale without completely killing your business. And so it's really
kind of come full circle where right now we work
on the foundational aspects of you as a person and
the foundational aspects of your business financially with a whole
(02:43):
bunch of metaphysics, which include like human design, the a ching,
the kabbala, a lot of astrology, and we really really
work with a lot of planetary aspects to it and
how they're affecting what's going on collectively in you know,
society right now, as well as how do you use
those as an advantage to grow. So that's kind of
(03:04):
the short.
Speaker 2 (03:08):
All right, there's a lot first, I'll start with so,
I think it's interesting that you first found in the
business because you saw that there was a gap in
the market when it came to being able to do
the accounting. So when you're selling on Amazon, is it
because of the way that most accounants are used to
working with, like inventory of your own products and sales
or what was the complicated part that you felt like
(03:28):
some of the people who are working in newer, different
industries were kind of underserved.
Speaker 3 (03:34):
What was the disconnect there?
Speaker 4 (03:36):
So we have to remember, like the Internet hasn't been
around very long, so when there's a huge influx of
Internet businesses, a lot of times you'll just see the
sales come through. And what I kept seeing is that
there was a massive amount of fees and sales taxes
and all kinds of shipping charges be coming in, and
(03:56):
people were booking the sales as just like that's yoursel
sales number and it all nets out. But when you
get your ten ninety nine at the end of the year,
you are missing sometimes tens of thousands or hundreds of
thousands of dollars of what you paid in sales taxes,
and that disconnect, and then they weren't being reflected on
people's tax returns, and so they were missing off on
(04:17):
tens and hundreds of thousands of dollars of ride offs
because of the way that these accountants were doing the bookkeeping.
And this I ran into this because that's what happened
to me, and I was like, this a tax return
is not right, Like this is not how this should
be done. And so I was like, this is how
it really needs to be booked. Luckily, there's fantastic services
out there now that will like translate all of those things.
(04:40):
But at the time that I started, it like it
was a new frontier land of third party sellers. On Amazon.
Speaker 2 (04:46):
Yeah, I know it's interesting, and I do think, like
you said, business is evolving, and I think that there
are a lot of a lot of the industries, a
lot of finance, and like finance is just kind of
stuck in though this is how we've always done it
type of thing, and we're seeing a lot of change
just as the way businesses operate, and you know, even
just the introduction of different technologies and things to help
streamline that process and grow. But I think that that's
(05:09):
great that you kind of were able to then start
there but then move forward into helping people with that
fractional CFO growth and profit.
Speaker 3 (05:16):
Type of work.
Speaker 2 (05:18):
So tell me a little bit more about that, Like
when would somebody think that they may need to reach
out to somebody for a fractional CFO. What are some
of the signs there, Because a lot of people are
familiar with bookkeepers and CPAs, but they might not know
exactly what that can do to help them expand their business.
Speaker 4 (05:32):
So a fractional CFO comes into place, especially when you're
growing or scaling, or when you're thinking about taking yourself
out of the business and running it more as the
business owner rather than the you know, the business operator.
It's really really easy to run a business as an
operator and then forget to pay yourself. But when you're
(05:53):
starting to take yourself out as the business owner and
you're starting to scale it so that other employees are
really really taking over a lot lot of tasks, or
you're adding you know, extra vans if you're electrician, or
you're adding a ton of inventory. When you have those
really really big growth, big money spend differences in your business,
(06:14):
if you don't have a plan of how you're going
to save the money and transfer the money and charge
extra and build that into your pricing and then deal
with all the forecasts and how society is going to
spend their money over the next twelve months, eighteen months,
five years, then you really really just kind of are
like shooting and throwing money into a black hole and
you hope that it comes back as more money. So
(06:37):
if it really helps to eliminate a lot of that
stress of those growth moments. So it's a lot of
people will say that it's somewhere between like two hundred
and fifty to five hundred thousand dollars in sales, I
work with a lot of clients who actually have less
sales than that, and we just kind of set up
simple systems for them so that they have that growth
built in, because I don't feel like you have to
(07:01):
be at that two hundred and fifty thousand dollars a
year sales mark to grow. So that's part of why
I became a certified profit first professional was to help
build that growth into that profit first system that they
already have that really really helps you save for taxes
and you know, make sure that you pay yourself to.
Speaker 3 (07:20):
I think profit first is it's a concept I'm familiar with.
I read the book. I do really I like it, and.
Speaker 2 (07:27):
I think that there's some people that I talk to,
and I think that this is an interesting part because
when we are employees, we always care about how we
get paid, how much we get paid, when we get paid, all.
Speaker 3 (07:37):
Of those things. But a lot of times I've talk
to entrepreneurs or business.
Speaker 2 (07:41):
Owners who are not paying themselves or they're not paying
themselves properly or at all. And so, can you briefly
describe what the profit first you know technique is and
how it helps business owners who maybe feel like they're
making money. It's coming in, it's going out the door.
But they're not exactly feeling like they're making what they
did before they left their regular paying job.
Speaker 4 (08:03):
Yeah, so uh. Profit First is a book written by
Mike mccallowitz. He kind of had a seven hundred million
dollar business and ran it into the ground because he
wasn't paying himself and he wasn't preparing for taxes in
any of these big growth expenses. So he created this
system that works similarly to like small plates for dieting,
whereas if you have a smaller plate, you won't eat
(08:25):
more than what's on that plate and you still feel full.
So what it does is it kind of flips the
normal accounting equation where you have your income come in
and then you have your expenses and you have your
profit at the end of the day, and it flips
it so that you think about your profit and your
owners pay first. And what that really really does is
it just leaves after you pay yourself, and after you
(08:46):
pay your profit, you then have room for your expenses.
And so it really really makes you tighten your budget
and not have those impulse in decisions spending that we
all get as entrepreneurs of like, oh it's a shiny option,
and I don't have to work as hard where it's
like can I actually afford this shiny object? Is it
going to grow? And then you have to make the
(09:06):
decision or whether you're going to actually pay yourself less
to get that or if you really really like to
pay yourself But it also saves for taxes, which is
a huge, huge, huge thing right now of like do
we have the money to pay for taxes? And implementing
it in businesses, you see them going from these huge
tax bills where they're like, oh my gosh, like I
(09:27):
think I'm going to lose my house just so I
can pay this tax bill to you know, their cash
flow is so good that they have all this money
save for taxes and then they don't owe that much
taxes with all the you know fractional CFO and tax
plane that you do, and then they get to pay
themselves a bonus instead of pay the government taxes. And
(09:48):
it's such a cool transformation to see.
Speaker 2 (09:51):
Yeah, I think that's something that a lot of business
owners are. You know, they especially that first year in
business where that tax you know, the tax event could
be a big surprise, it could be something that they
weren't accounting for all year. They could be like, wait, what,
I don't understand because you know, I didn't make that
(10:13):
much or I didn't pay myself that much, and so
I think it can be something that a lot of
business owners are very surprised by. But I do feel
like once you have a system in place, there are
definitely things that you could do to build that tax strategy.
I have talked to some people that are having a
little bit of difficulty, like getting tax strategy from their
you know, from their CPI or somebody who maybe has
(10:34):
a very intense busy workload and so they feel like
they are uploading their documents, but they're not getting that
tax strategy. Is that something where you feel like, I know,
I help a lot of people with the type of
retirement accounts that they could potentially set up in order
to start to move some of that money, you know,
into a retirement plan that works for their particular business,
and how that's set up to kind of help reduce
the taxes. But is that where the fractional CFO can
(10:57):
really help somebody who is looking for that tax strategy
versus just you know, just kind of that little amount
of contact they might be getting.
Speaker 4 (11:07):
It really helps to have a CFO who does have
some tax planning or some background. A lot of CFOs
don't have that. They just have the looking forward, the
projections and the budgeting and all of that, but they
don't necessarily have the tax planning. If your cp is
not getting back to you on your tax planning, they
really really should be as the tax returns that I do.
(11:29):
I enjoy the tax planning way more than doing the taxes.
For me, taxes has always been like this puzzle of
like figuring out where the pieces go and where we
could do better and how we could save people money.
And so it's just really this game for me that
I really enjoy doing and helping people see the fuller
(11:49):
pictures see how they can really really use the tax
codes for their advantage. So if your CPA isn't getting
back to you, there are just playing tax plans. You
don't have to have your CA do that there. You know,
a lot of financial planners are also tax planners, and
a lot of CFOs or fractional CFOs will also do
(12:09):
tax planning. But taxes should be on your mind three
hundred and sixty five days or not, you know.
Speaker 2 (12:15):
Two Yeah, No, I agree, and I think that that
is something that most business owners, if they haven't come
to that realization yet, will at some point understand that.
And the tax laws are consistent, they're you know, they're
changing and evolving just like businesses. So I think that
that could be something that you want to make sure
that you have on your radar and that you understand
(12:35):
not only so you know what you're going to oh,
but also so you could take advantage of certain things
that might benefit you that maybe you haven't been aware
of or maybe they haven't been around for too long.
So very very important on that side of it. So
I think the fractional CFO piece is really you know,
that makes.
Speaker 3 (12:50):
Sense, But I would love to hear a little bit.
Speaker 2 (12:52):
More about how you bring in that quantum soul alignment
that you mentioned before, because we are typically thought of
a people who are working in the spreadsheets and the numbers. However,
I do think it's really interesting to think about how
all of this energy and how all of you know,
the things that we've lived through that godess where we
are today impact.
Speaker 3 (13:13):
The decisions that we make in the future.
Speaker 2 (13:14):
So when did you decide to bring that into your
business and how well was it received when you first
decided to do that.
Speaker 4 (13:22):
So I am probably seen as a you know, a
pariah to many many accountants of keepers and black and
white financial people. I really started looking at my own
finances and really really was looking at like how I
was manifesting my own money, how I was manifesting my
own future, how I was really really growing my own business,
(13:43):
and how the language that I was using was was
really affecting how I presented myself to the world. And
in that I discovered human design and quantum human design,
and how the language that you use literally changes realities.
So if you tell water that you love it before
you freeze it, it will turn into a snowflake. But if
(14:05):
you tell water that it makes you sick before you
freeze it, it will turn into slush. And so the
same concept applies to money. If you start talking about abundance,
abundance is having your basic needs met, is what I
have discovered. So when you start seeing ad copy for
We're going to make you so abundant, I personally want
(14:28):
more than abundance. I would love prosperity, opulence, luxury. And
you think back to the words that you used for
the kids who were richer than you when you were
growing up, and then you start to build this scale
of what is your money reality and where do you
actually want to be with your money and you start
(14:50):
implementing those words into your everyday practice and it is
drastically life changing what happens to your bank balance. So
on a spreadsheet, I then started becoming really really obsessed
with the astrological transits and this thing called the ephemers
(15:13):
and it ties into human design, the itaching Pickabala and
human design. And so what I did in this spreadsheet
is I started assigning every gate what that place was
astrologically and looking at what are the planets actually trying
to tell us about our money and how we can
(15:36):
heal our money wounds and what we should be looking
at so that we can grow our wealth. So for
the remainder of March, which is funny that our stock
market is falling so badly, is that we are really
really having this reflection period and this anxiety while Venus
(15:58):
is in retrograde, and then we're going to be started
to be asking to look at self acceptance, like how
do we accept ourselves? How do we love ourselves? Through
all of April and so when we really really start
to look at these little aspects of how does me
loving myself affect whether or not I can attract clients,
(16:21):
And you start to realize like, oh, my mom told
me this when I was little, and so I've never
been able to present myself this way publicly. And you
start to heal that on a psychological level, then you're
able to attract more clients in and your balance grows.
So when you follow these transits and you follow the
energy that everything is asking you to look at, money
(16:41):
becomes really really magical.
Speaker 2 (16:45):
Yeah, I think that that's an interesting way to present money.
A lot of people would think that, you know, and
even the words that I ask people when I ask
them to describe their relationship with money, it's very stressful, frustrating,
in embarrassing, anxious, all of these things that if you
think about, if you are describing like your child that
(17:07):
way or your.
Speaker 3 (17:07):
Friend, it wouldn't be a very healthy relationship.
Speaker 2 (17:11):
So it's one of those areas that I feel like
we all have experience.
Speaker 3 (17:15):
It's hard.
Speaker 2 (17:15):
Everyone has thoughts and feelings and stories about money that
go back to when we were you know, very very young.
So I think it's interesting to think about how you
can understand that better to have a more compassionate relationship
with money and the way that maybe, you know, maybe
there are general times where there is a you know,
(17:37):
there's a certain amount of irritation in the world or
frustration or this kind of you know, And I think
that we've seen that in the first part of this year,
this like undercurrent of just anxiety. And I hear clients
talk about this all the time, and they might now
know how to explain it or where it's coming from,
(17:58):
so they might look to things like politics or other
things that they can say, see, this is why, this
is why bad things are happening. This is why I
can't make any money, this is why. And so I
think it's interesting, like you said, to be a little
bit more introspective about how we have our thoughts and feelings.
So how do you take somebody through that? If somebody
finds you and they just want help growing their business,
(18:20):
and now all of a sudden you are asking for
their birth and you know time, where are you born?
And I love that And I'm a six to generator,
so I know that I know that enough about myself
because I find this all very fascinating, and I think
people do like to learn more about themselves.
Speaker 4 (18:42):
So the first thing we do is we look at
both your birth chart and we look at your business's
birth chart. And I have been able to channel messages
from people's businesses that helps them really start working as
a team instead of against each other. So a lot
of times when we create a business where like it
is us start to understand that there are things that
(19:04):
your business cannot do that you do, and there are
things that you do that your business cannot do. Then
you start to hire the right people, you start to
create the right teamwork and the right networks, and you
start to really really work with your business as its
own energetic entity so that you can both achieve the
same dream that you have in life and the same
(19:26):
like soul mission that you have in life. And so
the other aspect of it is there are these shadow
aspects that each of these profiles tend to have. You know, like,
if you have a three to five profile for your business,
then at some point in time, your business is probably
going to need to transform into a different piece of
(19:47):
itself or you know, it's going to learn to really
really work with those qualities. But that one profile tends
to have a lot of really really hard times as
a business, and if you don't understand that going into it,
then you don't know how to maximize the gifts that
it really really has. So that's the first foundational piece.
Then we start to figure out, Okay, like what are
(20:08):
your goals. How much money is it going to cost
to build out this framework, what are your offers that
will be magic for both you and your business and
attract the people that you want and attract you know,
the kind of money that you want to come in
so that you are also fulfilling your mission. And it
just it flows so much quicker. A process that used
(20:31):
to take me five or six years with a business
is taking me twelve to eighteen months of like really
growing your business. And it's because while you're growing your business,
you're also doing all that shadow work and healing instead
of like just shoving it down and then it causes
an explosion and then you have to like completely pivot
your business later. Is like, if you work with it, it's
(20:52):
more like working up and around a boulder, or around
a boulder with water then trying to like just keep
bumping into the boulder, and you really it's it's just
magic when you start working with it. I have no
other words.
Speaker 2 (21:05):
Yeah, No, it's really it's it's fascinating because I talk
to a lot of people who do get to points
where they've tried something and then they they want to
move to something else and they want to like burn
the whole business to the ground, they want to change
everything about it. And I'm just I'm wondering if that
could have been at some point, maybe they stopped working
with it and like that that tension or that you know,
(21:29):
just that that feeling that everything they've done, everything that
they've worked on now has to go back to the studs,
when that might not be the case at all. It
might just be you know, subtle shifts or different things
that you could do to make things feel better.
Speaker 3 (21:40):
But I feel like we do get to that where.
Speaker 2 (21:42):
We don't understand or we don't know and we just think, oh,
it's because I need to go do that or that
or that, which can be very tempting, but also, you know,
can be very difficult to find success if you continuously
do that.
Speaker 4 (21:55):
H So, if we're talking about human design, a lot
of business owners are projectors, so there's and processes people
and a lot of times they'll be like, I don't
know why the system and process isn't working, and they
keep trying to run into that wall, and it's because
they're a solo preneur and they're trying to figure out
why the system and process isn't working. And all they
really need to do is hire three different people, even
(22:15):
as subcontractors, and it will completely change how their business friends.
If they hire you know, a manifestor to help them
be creative and then the generators to do the work
that they are exhausting themselves doing, then that's really the
subtle change that needs to happen in their business.
Speaker 3 (22:32):
Yeah.
Speaker 2 (22:33):
No, I think that's such an interesting way to put that,
because we are kind of, like you said, we all
have our own gifts, and we have our own, you know,
work that we need to do, and sometimes we do
feel like we're supposed to be able to do it
all or do everything ourselves, and some of these things
might feel very natural, where for me doing the actual.
Speaker 3 (22:49):
Work, I enjoy it.
Speaker 2 (22:50):
So if I was to say hand that off, I
would mount that back, you know.
Speaker 3 (22:54):
So there might be certain things that make.
Speaker 2 (22:55):
Sense for some of us business owners to hold on to,
and then other things that makes a ton of sense
to outsource as quickly as possible because they don't they
either they don't match your skill set or they really
just don't feel very enjoyable to.
Speaker 3 (23:10):
Do or good.
Speaker 2 (23:11):
So I kind of love looking at it from that perspective,
which also aligns very closely to what you said about
the expenses and the FRACTIONALCYF and kind of understanding because
we might think, Okay, I need that tool, I need
that tool, I need that system, where maybe we need
a different we need a person to help us, maybe
we need something completely different instead of just trying to
find a quick solution, or maybe a coach who could
(23:34):
tell us what to do if that person isn't going
to be able to really tell us the right answer
or the answer sheet, and then we can go fix it.
So really interesting how you help people in that way.
Speaker 4 (23:44):
Yeah, it's it's it's very non traditional but very just
it's it's worked. And since I kind of brought this
into my practice, you know, like the lives of my
clients are a lot richer, they're a lot more meaningful,
and they just have so much more joy in their
(24:05):
business and wanting to go to work instead of like, oh,
my gosh, I have to walk into a pilot of
problems today.
Speaker 2 (24:10):
Can you give any examples of any businesses or any
clients that you've worked with that you've seen make a
certain change that really did shift their business in a
positive direction or maybe help them achieve goals that they
might not have thought would have been realistic before.
Speaker 3 (24:23):
Yeah.
Speaker 4 (24:23):
So non holistic business, because that's who you would expect
me to totally be working with. But one of my
clients who who has really done the most work in
this area is actually an electrician. Okay, So they started
off as a solopreneur. It was basically them and their
(24:44):
wife and they were just kind of running and they,
you know, they were like, I don't know what I'm
doing because I just you know, like I quit my
job and I started my own electric pract you know, electrician,
you know, trade service. And so we started with the
basics of like here's you're accounting, here's your this, and
then we started bringing in his human design into it
(25:04):
of like, hey, you're a projector, and so your soul
much in this business, like your queen Bee role if
you want to go back to like clockwork, is that
you are here to create the systems and processes and
network and find the clients and the communities that are
going to grow your business best. And so he ended
(25:24):
up hiring a manifestor to run one of his vans.
But we didn't know he was a manifestor at that time.
And so he was running this van and he was
doing the work that he needed to do, but he
was always exhausted, and you know, there were some problems,
and so I was like, well, if you can get
him to give us his birth chart information, because he
(25:47):
hears you talk about this all the time, it could
be really really beneficial for your company. And so his
manifestor has become his office manager slash customer service representative
because he excelled at sales and customer service relationships, like
that's where he's able to be most creative and create
those end goals that the company needs. So now we
(26:11):
have somebody who's creating, and now we have somebody who
is doing all of the systems and processes. So his
wife is a manifesting generator, so she's able to take
the creatives and that systems and processes and she's able
to be like, Okay, are here is the software that
we need to make sure that my tribe survives, which
is what her kind of life purposes is like she's
(26:31):
here to make sure that her tribe is through whatever
happens in their life and how it really really helps
them succeed. So now we have these three people and
we've gone through and we've hired four different van type
teams now of all generators who just like to go out,
get the job done, come home, clock out, and they're
(26:53):
happy and as long as they have like the system
to work in and the process to work in and
the software to work in, and it really really helps
the whole business click. And the wealth that they've been
able to create from this is they've bought four rental
houses this year. And it just yeah, like.
Speaker 2 (27:13):
Because like you mentioned a few times where I think
it could feel like this just this is just too much,
it's too frustrating or I'm.
Speaker 3 (27:20):
Not good at that, so I don't want to be
here anymore.
Speaker 2 (27:23):
And so I think that's a lot of times, and
we don't look at other types of you know, maybe
the the solutions that we're aware of might not be working,
you know, the different tools or the you know, hiring
somebody and that person's frustrated too, or they don't know
what to do. And so I think that's such an
interesting way to kind of look at a team in
a very you know kind of as far as putting
(27:44):
a team together, you know, you got to hire the
right people, but how that could have an impact.
Speaker 3 (27:50):
I think it's it's it's fascinating.
Speaker 2 (27:52):
And I love the fact that you know, granted it
is you know electric, it's it's all energy, right.
Speaker 4 (27:58):
There's energy.
Speaker 2 (27:58):
Yeah, they still they kind of got it, but they
get it in the very literal sense of comments. So
I think that's that's so fun. So tell me about
how your you know, how your business is changing. So
when you look at you know, this year coming up,
when you're looking at the different patterns or the different
things that you're seeing, you know, how do you operate
differently in these types of environments If you feel like
(28:19):
we are you know, going to be in a period
of reflection or a period of you know, massive growth, Like,
how do you how do you incorporate that into your
business and how you market?
Speaker 4 (28:28):
So I really really use my schedule to my advantage
and looking and being able to see when certain aspects
are coming up astrologically, it really helps me understand when
I need to schedule challenges, when people are going to
be more receptive to taking challenges. It really helps me
understand times where I need to just not spend money
(28:50):
and maybe wait a week before I make a big purchase,
or if I need to be really really careful with
how I am empowering my subcrntractors and my preferred bookkeepers,
or if I need to take time away and focus
on something that is a generator task for me. Am
(29:13):
I in a creative period right now, based upon like
the lines that you're going through, or am I supposed
to just be doing the work? And so when you
take it and you look at it instead of just
like your type and your authority according to human design,
and then you start like really building in like those
like is today a creative period? Is today a work period?
Is today just a day I need to take off
(29:33):
completely and sit and have like a couch rot day
and you know, let my team do their do their
thing and then evaluate if there was any issues at
the end of the day. You know, like it really
really helps to bring in all of those aspects that
we normally just fight against every day, but because we
go to work from nine to five and do the stuff. No.
Speaker 2 (29:56):
I think, yeah, that's very interesting, and I think there's
a lot of people that know when they're feeling those
things or where they wish they could have the stay off,
and then we forget that. We you know, if we
own our own business or we run things like we're
kind of in control of our calendar, and a lot
of times we kind of lose that that that mindset and.
Speaker 3 (30:13):
Just force ourselves to go through.
Speaker 2 (30:15):
Things where we could actually be very much in control
of our of our time and our you know, our
calendar and when people can set up meeting when we're
available and when we're not. So I like that you
help people kind of reinforce that and feel more confident
making those types of decisions, even if it sounds like
but I can't do that.
Speaker 3 (30:32):
That's not productive when it might.
Speaker 4 (30:34):
Be yeah, it's you know, it's it's it's hard when
you know, like every Wednesday there's this networking event and
you're like, hey, I needed to be there every Wednesday.
But if you look at it and you're like, okay, well,
these are the five days this year where collaboration is
really really activating. Not only my chart but everybody else's charts.
So these are going to be the first five most
(30:56):
maximumum days that I'm going to have to network. Instead
of going in fifty two times, you can cut it
down only going in five times and let the magic
work in your favor.
Speaker 3 (31:06):
Yeah. I think that's interesting.
Speaker 2 (31:07):
There's a lot of times we do kind of just
do what's on the calendar, even though we could look
at our calendar differently and maybe free up a little
bit more time before we keep going to these things
and they start to feel painful and not productive.
Speaker 3 (31:19):
And who's going to go and want.
Speaker 2 (31:21):
To, you know, meet you and learn more about you
if you're there unwillingly.
Speaker 3 (31:26):
Yeah.
Speaker 4 (31:26):
Yeah. It also helps if you are not necessarily a
generally collaborative person, if you're a generator and you are
supposed to be doing the work, and it takes a
lot of energy for you to go out and network
and be with other people and be in other people's energy,
and you know, okay, five, these are the five days
that I have that collaborations are working in my favor.
(31:48):
Then that is, you know, a whole bunch of opportunity
that you have where you can work in your authority,
where you're just going to work and doing your thing,
whereas you know, then you get to maximize those clubs oberations.
Speaker 3 (32:01):
I think that's very very interesting.
Speaker 2 (32:03):
I know there are some times where I am not
for networking, you know, I'm not much of a new
and you know what times of day or certain things
that you just feel like you just don't have that
energy left. And so I think that's a it's an
interesting way to look at your time and your and
your effort and these things that we can't really put
a dollar amount on, but we also can't get back.
(32:24):
So yeah, tell me about you know, how you work
with clients? Do people sign up with you? Do you
work with people for a year, do you do consultations?
How do you help people if they're listening and they're thinking, gosh,
this is something that would really helpful for me for
my team to know, how how do you you know,
how do you help your clients? And what is the
package or the sessions typically look like?
Speaker 4 (32:45):
So I create any magic framework. So the first thing
that we do is we help you manifest your dreams,
like what do you actually want to achieve in life?
And does it kind of match with what everything in
your chart is telling you to do and your business,
and then we align you and your business, and that
is all of the figuring out like how you operate,
(33:05):
how your team operates, how your business operates. And then
we go into alignment and growth and that's when we
do all of your systems and processes. So we really
bring in the fractional CFO at that level or the
profit for systems to help you really get set up
for growth. Then we integrate everything, make sure everything is
going back, so we kind of reevaluate everything, and then
(33:29):
we turn you onto creative mode, and that's where we
start scaling you not just with this business, but like
your whole entire like enterprise dream of like I'm going
to have rental properties and I'm going to have all
of these different things. So we kind of walk you
through this framework so that you don't get ahead of
yourself and you have those really good foundational pieces and
then you're really really set up to grow when you
(33:51):
need it.
Speaker 3 (33:52):
I think that's I.
Speaker 2 (33:53):
Love that you have a system in place for that.
I think that it's it's very interesting, and you're also
bringing in not just the business growth goals, but also
the other things that might be outside of the business
that the business is going to help to fund, or
the business is going to then be a part of
it a different way, such a healthy way. I think
to look at what we're doing and how we, you know,
all of us get into, you know, whatever we're doing,
(34:15):
especially if we're entrepreneurs. There was a part of us
that really felt like we were going to make an
impact in a difference that the work we did mattered.
And I feel like you're kind of helping people hold
onto that and just kind of look at it from
a different lens, especially when they get to those times
which all of us will where there might be some
challenges or difficulties or things that we need to adjust.
So I think that's really cool. How can people find
(34:36):
you if they want to connect with you and learn more.
Speaker 4 (34:39):
There's two places that's super easy to find me. You
can find me on my website www dot Thebeacon rock
dot com. I also write about the energy of the
day all weekdays on substack at Metaphysical Money, So you
can google April Hunter or search on substack April Hunter
or Metaphysical Money. And then we do do ef T tapping,
(35:03):
which really helps to like work through that shadow work.
We do that every four days and then bi weekly
we work through the collective energies and just kind of
like what are we feeling with money today and really
work through those money blocks. Yeah.
Speaker 2 (35:16):
No, that's That's one of the things that I saw
on your website that we don't bring up, that the
you have tapping I think is a very interesting and
I think I was exposed to it a few years
ago and a woman that I knew that was a
money coach and she did do that, and it was
interesting how we would for anybody who's not familiar with it,
Like she would lead through a tapping exercisory literally tapping
(35:37):
on different parts of your body of forehead, you know,
temple things like that, and she would see like how
we felt before and then like give an assessment of
how we felt after.
Speaker 3 (35:47):
And it was fascinating.
Speaker 2 (35:49):
Yeah, how this very non evasive, somewhat you know, relaxing.
I guess at that point simple thing could take our
thoughts about something from like a nine on two six
been like a short amount of time. So very very
interesting work. Yeah, yeah, powerful and it is just really
(36:11):
releasing energy and really I don't exactly know how it works.
Speaker 3 (36:16):
And I just felt like it works.
Speaker 4 (36:18):
You know, I had all those courses and read all
the science books and so scientifically I know how it works.
But I still think that there's an elemental of magic
to it that we just don't totally get. And it's
it's this connection between your mind and body and past
(36:38):
experiences and future and it's just you know, it all
kind of like meshes together in these little electrical taps.
And I mean they're not electrical because it's just your hands,
but it really does bring up so much pinpointed realizations.
Like I was in there be for many many years,
(37:01):
ten years, because everybody should be in therapy in my opinion,
and a lot of the things that I spent just
spinning my wheels in therapy on I worked through with
e FT tapping while I was doing my certifications, and
I was like, holy how just I just changed years
of therapy in months.
Speaker 2 (37:22):
Yeah, it's a super interesting but I love that. Yeah,
and thank you for sharing that everybody. Yeah, the metaphysical
money if you want to, if you want to follow
along read these, I think that is such that you
can find it on substack or go to the website. April,
thank you so much for joining me.
Speaker 3 (37:38):
Today.
Speaker 2 (37:38):
This was really cool. I really appreciate the way that
you help people. The way that you look at business
and money I think is refreshing because we can only
stare at the numbers and look at the so much
without thinking that maybe there is something that we can
tap into that is a little bit bigger than ourselves
and try to, you know, try to help us, you know, thrive,
(38:00):
like you said, you know, have that prosperity, not just
the meeting the needs and getting by. So thank you
so much coming on the show, and thank you everyone
for listening. If you're interested in connecting or learning more,
please head over to my website, Missdylynch dot com. You
can find a copy of my book, Demistfying Money, or
listen to former episodes of the podcast. I would love
to hear some of your thoughts and you could follow
(38:20):
us on social media at miss Lynch CFP. Thank you
so much and we'll talk again next week. Thank you
for joining us on another insightful episode of Demist Buying Money.
If you enjoyed this episode, please subscribe, rate and leave
a review. Stay tuned for more engaging conversations on our
next episode, and remember knowledge is the key to financial empowerment,
Welcome to the Demistifying Money podcast, where each week you
will hear unforgettable conversations with expert guests about success, money, business,
and small steps you can take to elevate your life
and wealth. Now here's your host, Misty Lynch.
Speaker 2 (00:16):
Hi, everybody, thank you so much for joining us with
the Demistifying Money Podcast. I'm your host, Misty Lynch, and
today I am joined by April Hunter. She is the
founder of The Beacon Rock and we're going to talk
about money and energy today and how she helps people
with her business.
Speaker 3 (00:30):
So thank you April so much for joining me today.
Speaker 4 (00:33):
Thank you for having me. I'm so excited to be
on here because I feel like the podcast really really
speaks to what I do and what I've discovered about money.
Speaker 5 (00:42):
This episode of Demistifying Money with Misty Lynch is proudly
sponsored by Soundview Financial Advisors. Visit www dot Soundview financial
Advisors dot com to learn more.
Speaker 3 (00:56):
That's awesome.
Speaker 2 (00:56):
I'd love to hear a little bit more about your
backstory and how you you know, the journey that you
took to become the owner of the Beacon Rock and
kind of how you how you help your clients now
and in the future, you know, future clients with with
their money questions.
Speaker 4 (01:13):
I feel like it's kind of like an evolution story,
like Milling seven years ago, but through that long right,
We'll try to get that long story short. That wonderful
cliche that we all hate and still always use is
I started selling on Amazon and eBay about ten years ago,
(01:34):
and I discovered really quickly that there wasn't accountants who
really knew how to do the bookkeeping and accounting for
that kind of new market of seller, and so I
founded Beacon Rock really tailored to them. But in that
I started discovering not only my money wounds, but everybody
else's money wounds, and I started to really want to
(01:57):
figure out, like, what what is happening and collectively what's
happening personally that's really affecting our money. And as that
advanced and as businesses grew with me, I started focusing
less on bookkeeping, lass on accounting, and more on fractional
CFO growth profit for systems that really really are simple,
so that you can have the time and space to
(02:21):
work through your money wounds and grow your business and
scale without completely killing your business. And so it's really
kind of come full circle where right now we work
on the foundational aspects of you as a person and
the foundational aspects of your business financially with a whole
(02:43):
bunch of metaphysics, which include like human design, the a ching,
the kabbala, a lot of astrology, and we really really
work with a lot of planetary aspects to it and
how they're affecting what's going on collectively in you know,
society right now, as well as how do you use
those as an advantage to grow. So that's kind of
(03:04):
the short.
Speaker 2 (03:08):
All right, there's a lot first, I'll start with so,
I think it's interesting that you first found in the
business because you saw that there was a gap in
the market when it came to being able to do
the accounting. So when you're selling on Amazon, is it
because of the way that most accounants are used to
working with, like inventory of your own products and sales
or what was the complicated part that you felt like
(03:28):
some of the people who are working in newer, different
industries were kind of underserved.
Speaker 3 (03:34):
What was the disconnect there?
Speaker 4 (03:36):
So we have to remember, like the Internet hasn't been
around very long, so when there's a huge influx of
Internet businesses, a lot of times you'll just see the
sales come through. And what I kept seeing is that
there was a massive amount of fees and sales taxes
and all kinds of shipping charges be coming in, and
(03:56):
people were booking the sales as just like that's yoursel
sales number and it all nets out. But when you
get your ten ninety nine at the end of the year,
you are missing sometimes tens of thousands or hundreds of
thousands of dollars of what you paid in sales taxes,
and that disconnect, and then they weren't being reflected on
people's tax returns, and so they were missing off on
(04:17):
tens and hundreds of thousands of dollars of ride offs
because of the way that these accountants were doing the bookkeeping.
And this I ran into this because that's what happened
to me, and I was like, this a tax return
is not right, Like this is not how this should
be done. And so I was like, this is how
it really needs to be booked. Luckily, there's fantastic services
out there now that will like translate all of those things.
(04:40):
But at the time that I started, it like it
was a new frontier land of third party sellers. On Amazon.
Speaker 2 (04:46):
Yeah, I know it's interesting, and I do think, like
you said, business is evolving, and I think that there
are a lot of a lot of the industries, a
lot of finance, and like finance is just kind of
stuck in though this is how we've always done it
type of thing, and we're seeing a lot of change
just as the way businesses operate, and you know, even
just the introduction of different technologies and things to help
streamline that process and grow. But I think that that's
(05:09):
great that you kind of were able to then start
there but then move forward into helping people with that
fractional CFO growth and profit.
Speaker 3 (05:16):
Type of work.
Speaker 2 (05:18):
So tell me a little bit more about that, Like
when would somebody think that they may need to reach
out to somebody for a fractional CFO. What are some
of the signs there, Because a lot of people are
familiar with bookkeepers and CPAs, but they might not know
exactly what that can do to help them expand their business.
Speaker 4 (05:32):
So a fractional CFO comes into place, especially when you're
growing or scaling, or when you're thinking about taking yourself
out of the business and running it more as the
business owner rather than the you know, the business operator.
It's really really easy to run a business as an
operator and then forget to pay yourself. But when you're
(05:53):
starting to take yourself out as the business owner and
you're starting to scale it so that other employees are
really really taking over a lot lot of tasks, or
you're adding you know, extra vans if you're electrician, or
you're adding a ton of inventory. When you have those
really really big growth, big money spend differences in your business,
(06:14):
if you don't have a plan of how you're going
to save the money and transfer the money and charge
extra and build that into your pricing and then deal
with all the forecasts and how society is going to
spend their money over the next twelve months, eighteen months,
five years, then you really really just kind of are
like shooting and throwing money into a black hole and
you hope that it comes back as more money. So
(06:37):
if it really helps to eliminate a lot of that
stress of those growth moments. So it's a lot of
people will say that it's somewhere between like two hundred
and fifty to five hundred thousand dollars in sales, I
work with a lot of clients who actually have less
sales than that, and we just kind of set up
simple systems for them so that they have that growth
built in, because I don't feel like you have to
(07:01):
be at that two hundred and fifty thousand dollars a
year sales mark to grow. So that's part of why
I became a certified profit first professional was to help
build that growth into that profit first system that they
already have that really really helps you save for taxes
and you know, make sure that you pay yourself to.
Speaker 3 (07:20):
I think profit first is it's a concept I'm familiar with.
I read the book. I do really I like it, and.
Speaker 2 (07:27):
I think that there's some people that I talk to,
and I think that this is an interesting part because
when we are employees, we always care about how we
get paid, how much we get paid, when we get paid, all.
Speaker 3 (07:37):
Of those things. But a lot of times I've talk
to entrepreneurs or business.
Speaker 2 (07:41):
Owners who are not paying themselves or they're not paying
themselves properly or at all. And so, can you briefly
describe what the profit first you know technique is and
how it helps business owners who maybe feel like they're
making money. It's coming in, it's going out the door.
But they're not exactly feeling like they're making what they
did before they left their regular paying job.
Speaker 4 (08:03):
Yeah, so uh. Profit First is a book written by
Mike mccallowitz. He kind of had a seven hundred million
dollar business and ran it into the ground because he
wasn't paying himself and he wasn't preparing for taxes in
any of these big growth expenses. So he created this
system that works similarly to like small plates for dieting,
whereas if you have a smaller plate, you won't eat
(08:25):
more than what's on that plate and you still feel full.
So what it does is it kind of flips the
normal accounting equation where you have your income come in
and then you have your expenses and you have your
profit at the end of the day, and it flips
it so that you think about your profit and your
owners pay first. And what that really really does is
it just leaves after you pay yourself, and after you
(08:46):
pay your profit, you then have room for your expenses.
And so it really really makes you tighten your budget
and not have those impulse in decisions spending that we
all get as entrepreneurs of like, oh it's a shiny option,
and I don't have to work as hard where it's
like can I actually afford this shiny object? Is it
going to grow? And then you have to make the
(09:06):
decision or whether you're going to actually pay yourself less
to get that or if you really really like to
pay yourself But it also saves for taxes, which is
a huge, huge, huge thing right now of like do
we have the money to pay for taxes? And implementing
it in businesses, you see them going from these huge
tax bills where they're like, oh my gosh, like I
(09:27):
think I'm going to lose my house just so I
can pay this tax bill to you know, their cash
flow is so good that they have all this money
save for taxes and then they don't owe that much
taxes with all the you know fractional CFO and tax
plane that you do, and then they get to pay
themselves a bonus instead of pay the government taxes. And
(09:48):
it's such a cool transformation to see.
Speaker 2 (09:51):
Yeah, I think that's something that a lot of business
owners are. You know, they especially that first year in
business where that tax you know, the tax event could
be a big surprise, it could be something that they
weren't accounting for all year. They could be like, wait, what,
I don't understand because you know, I didn't make that
(10:13):
much or I didn't pay myself that much, and so
I think it can be something that a lot of
business owners are very surprised by. But I do feel
like once you have a system in place, there are
definitely things that you could do to build that tax strategy.
I have talked to some people that are having a
little bit of difficulty, like getting tax strategy from their
you know, from their CPI or somebody who maybe has
(10:34):
a very intense busy workload and so they feel like
they are uploading their documents, but they're not getting that
tax strategy. Is that something where you feel like, I know,
I help a lot of people with the type of
retirement accounts that they could potentially set up in order
to start to move some of that money, you know,
into a retirement plan that works for their particular business,
and how that's set up to kind of help reduce
the taxes. But is that where the fractional CFO can
(10:57):
really help somebody who is looking for that tax strategy
versus just you know, just kind of that little amount
of contact they might be getting.
Speaker 4 (11:07):
It really helps to have a CFO who does have
some tax planning or some background. A lot of CFOs
don't have that. They just have the looking forward, the
projections and the budgeting and all of that, but they
don't necessarily have the tax planning. If your cp is
not getting back to you on your tax planning, they
really really should be as the tax returns that I do.
(11:29):
I enjoy the tax planning way more than doing the taxes.
For me, taxes has always been like this puzzle of
like figuring out where the pieces go and where we
could do better and how we could save people money.
And so it's just really this game for me that
I really enjoy doing and helping people see the fuller
(11:49):
pictures see how they can really really use the tax
codes for their advantage. So if your CPA isn't getting
back to you, there are just playing tax plans. You
don't have to have your CA do that there. You know,
a lot of financial planners are also tax planners, and
a lot of CFOs or fractional CFOs will also do
(12:09):
tax planning. But taxes should be on your mind three
hundred and sixty five days or not, you know.
Speaker 2 (12:15):
Two Yeah, No, I agree, and I think that that
is something that most business owners, if they haven't come
to that realization yet, will at some point understand that.
And the tax laws are consistent, they're you know, they're
changing and evolving just like businesses. So I think that
that could be something that you want to make sure
that you have on your radar and that you understand
(12:35):
not only so you know what you're going to oh,
but also so you could take advantage of certain things
that might benefit you that maybe you haven't been aware
of or maybe they haven't been around for too long.
So very very important on that side of it. So
I think the fractional CFO piece is really you know,
that makes.
Speaker 3 (12:50):
Sense, But I would love to hear a little bit.
Speaker 2 (12:52):
More about how you bring in that quantum soul alignment
that you mentioned before, because we are typically thought of
a people who are working in the spreadsheets and the numbers. However,
I do think it's really interesting to think about how
all of this energy and how all of you know,
the things that we've lived through that godess where we
are today impact.
Speaker 3 (13:13):
The decisions that we make in the future.
Speaker 2 (13:14):
So when did you decide to bring that into your
business and how well was it received when you first
decided to do that.
Speaker 4 (13:22):
So I am probably seen as a you know, a
pariah to many many accountants of keepers and black and
white financial people. I really started looking at my own
finances and really really was looking at like how I
was manifesting my own money, how I was manifesting my
own future, how I was really really growing my own business,
(13:43):
and how the language that I was using was was
really affecting how I presented myself to the world. And
in that I discovered human design and quantum human design,
and how the language that you use literally changes realities.
So if you tell water that you love it before
you freeze it, it will turn into a snowflake. But if
(14:05):
you tell water that it makes you sick before you
freeze it, it will turn into slush. And so the
same concept applies to money. If you start talking about abundance,
abundance is having your basic needs met, is what I
have discovered. So when you start seeing ad copy for
We're going to make you so abundant, I personally want
(14:28):
more than abundance. I would love prosperity, opulence, luxury. And
you think back to the words that you used for
the kids who were richer than you when you were
growing up, and then you start to build this scale
of what is your money reality and where do you
actually want to be with your money and you start
(14:50):
implementing those words into your everyday practice and it is
drastically life changing what happens to your bank balance. So
on a spreadsheet, I then started becoming really really obsessed
with the astrological transits and this thing called the ephemers
(15:13):
and it ties into human design, the itaching Pickabala and
human design. And so what I did in this spreadsheet
is I started assigning every gate what that place was
astrologically and looking at what are the planets actually trying
to tell us about our money and how we can
(15:36):
heal our money wounds and what we should be looking
at so that we can grow our wealth. So for
the remainder of March, which is funny that our stock
market is falling so badly, is that we are really
really having this reflection period and this anxiety while Venus
(15:58):
is in retrograde, and then we're going to be started
to be asking to look at self acceptance, like how
do we accept ourselves? How do we love ourselves? Through
all of April and so when we really really start
to look at these little aspects of how does me
loving myself affect whether or not I can attract clients,
(16:21):
And you start to realize like, oh, my mom told
me this when I was little, and so I've never
been able to present myself this way publicly. And you
start to heal that on a psychological level, then you're
able to attract more clients in and your balance grows.
So when you follow these transits and you follow the
energy that everything is asking you to look at, money
(16:41):
becomes really really magical.
Speaker 2 (16:45):
Yeah, I think that that's an interesting way to present money.
A lot of people would think that, you know, and
even the words that I ask people when I ask
them to describe their relationship with money, it's very stressful, frustrating,
in embarrassing, anxious, all of these things that if you
think about, if you are describing like your child that
(17:07):
way or your.
Speaker 3 (17:07):
Friend, it wouldn't be a very healthy relationship.
Speaker 2 (17:11):
So it's one of those areas that I feel like
we all have experience.
Speaker 3 (17:15):
It's hard.
Speaker 2 (17:15):
Everyone has thoughts and feelings and stories about money that
go back to when we were you know, very very young.
So I think it's interesting to think about how you
can understand that better to have a more compassionate relationship
with money and the way that maybe, you know, maybe
there are general times where there is a you know,
(17:37):
there's a certain amount of irritation in the world or
frustration or this kind of you know, And I think
that we've seen that in the first part of this year,
this like undercurrent of just anxiety. And I hear clients
talk about this all the time, and they might now
know how to explain it or where it's coming from,
(17:58):
so they might look to things like politics or other
things that they can say, see, this is why, this
is why bad things are happening. This is why I
can't make any money, this is why. And so I
think it's interesting, like you said, to be a little
bit more introspective about how we have our thoughts and feelings.
So how do you take somebody through that? If somebody
finds you and they just want help growing their business,
(18:20):
and now all of a sudden you are asking for
their birth and you know time, where are you born?
And I love that And I'm a six to generator,
so I know that I know that enough about myself
because I find this all very fascinating, and I think
people do like to learn more about themselves.
Speaker 4 (18:42):
So the first thing we do is we look at
both your birth chart and we look at your business's
birth chart. And I have been able to channel messages
from people's businesses that helps them really start working as
a team instead of against each other. So a lot
of times when we create a business where like it
is us start to understand that there are things that
(19:04):
your business cannot do that you do, and there are
things that you do that your business cannot do. Then
you start to hire the right people, you start to
create the right teamwork and the right networks, and you
start to really really work with your business as its
own energetic entity so that you can both achieve the
same dream that you have in life and the same
(19:26):
like soul mission that you have in life. And so
the other aspect of it is there are these shadow
aspects that each of these profiles tend to have. You know, like,
if you have a three to five profile for your business,
then at some point in time, your business is probably
going to need to transform into a different piece of
(19:47):
itself or you know, it's going to learn to really
really work with those qualities. But that one profile tends
to have a lot of really really hard times as
a business, and if you don't understand that going into it,
then you don't know how to maximize the gifts that
it really really has. So that's the first foundational piece.
Then we start to figure out, Okay, like what are
(20:08):
your goals. How much money is it going to cost
to build out this framework, what are your offers that
will be magic for both you and your business and
attract the people that you want and attract you know,
the kind of money that you want to come in
so that you are also fulfilling your mission. And it
just it flows so much quicker. A process that used
(20:31):
to take me five or six years with a business
is taking me twelve to eighteen months of like really
growing your business. And it's because while you're growing your business,
you're also doing all that shadow work and healing instead
of like just shoving it down and then it causes
an explosion and then you have to like completely pivot
your business later. Is like, if you work with it, it's
(20:52):
more like working up and around a boulder, or around
a boulder with water then trying to like just keep
bumping into the boulder, and you really it's it's just
magic when you start working with it. I have no
other words.
Speaker 2 (21:05):
Yeah, No, it's really it's it's fascinating because I talk
to a lot of people who do get to points
where they've tried something and then they they want to
move to something else and they want to like burn
the whole business to the ground, they want to change
everything about it. And I'm just I'm wondering if that
could have been at some point, maybe they stopped working
with it and like that that tension or that you know,
(21:29):
just that that feeling that everything they've done, everything that
they've worked on now has to go back to the studs,
when that might not be the case at all. It
might just be you know, subtle shifts or different things
that you could do to make things feel better.
Speaker 3 (21:40):
But I feel like we do get to that where.
Speaker 2 (21:42):
We don't understand or we don't know and we just think, oh,
it's because I need to go do that or that
or that, which can be very tempting, but also, you know,
can be very difficult to find success if you continuously
do that.
Speaker 4 (21:55):
H So, if we're talking about human design, a lot
of business owners are projectors, so there's and processes people
and a lot of times they'll be like, I don't
know why the system and process isn't working, and they
keep trying to run into that wall, and it's because
they're a solo preneur and they're trying to figure out
why the system and process isn't working. And all they
really need to do is hire three different people, even
(22:15):
as subcontractors, and it will completely change how their business friends.
If they hire you know, a manifestor to help them
be creative and then the generators to do the work
that they are exhausting themselves doing, then that's really the
subtle change that needs to happen in their business.
Speaker 3 (22:32):
Yeah.
Speaker 2 (22:33):
No, I think that's such an interesting way to put that,
because we are kind of, like you said, we all
have our own gifts, and we have our own, you know,
work that we need to do, and sometimes we do
feel like we're supposed to be able to do it
all or do everything ourselves, and some of these things
might feel very natural, where for me doing the actual.
Speaker 3 (22:49):
Work, I enjoy it.
Speaker 2 (22:50):
So if I was to say hand that off, I
would mount that back, you know.
Speaker 3 (22:54):
So there might be certain things that make.
Speaker 2 (22:55):
Sense for some of us business owners to hold on to,
and then other things that makes a ton of sense
to outsource as quickly as possible because they don't they
either they don't match your skill set or they really
just don't feel very enjoyable to.
Speaker 3 (23:10):
Do or good.
Speaker 2 (23:11):
So I kind of love looking at it from that perspective,
which also aligns very closely to what you said about
the expenses and the FRACTIONALCYF and kind of understanding because
we might think, Okay, I need that tool, I need
that tool, I need that system, where maybe we need
a different we need a person to help us, maybe
we need something completely different instead of just trying to
find a quick solution, or maybe a coach who could
(23:34):
tell us what to do if that person isn't going
to be able to really tell us the right answer
or the answer sheet, and then we can go fix it.
So really interesting how you help people in that way.
Speaker 4 (23:44):
Yeah, it's it's it's very non traditional but very just
it's it's worked. And since I kind of brought this
into my practice, you know, like the lives of my
clients are a lot richer, they're a lot more meaningful,
and they just have so much more joy in their
(24:05):
business and wanting to go to work instead of like, oh,
my gosh, I have to walk into a pilot of
problems today.
Speaker 2 (24:10):
Can you give any examples of any businesses or any
clients that you've worked with that you've seen make a
certain change that really did shift their business in a
positive direction or maybe help them achieve goals that they
might not have thought would have been realistic before.
Speaker 3 (24:23):
Yeah.
Speaker 4 (24:23):
So non holistic business, because that's who you would expect
me to totally be working with. But one of my
clients who who has really done the most work in
this area is actually an electrician. Okay, So they started
off as a solopreneur. It was basically them and their
(24:44):
wife and they were just kind of running and they,
you know, they were like, I don't know what I'm
doing because I just you know, like I quit my
job and I started my own electric pract you know, electrician,
you know, trade service. And so we started with the
basics of like here's you're accounting, here's your this, and
then we started bringing in his human design into it
(25:04):
of like, hey, you're a projector, and so your soul
much in this business, like your queen Bee role if
you want to go back to like clockwork, is that
you are here to create the systems and processes and
network and find the clients and the communities that are
going to grow your business best. And so he ended
(25:24):
up hiring a manifestor to run one of his vans.
But we didn't know he was a manifestor at that time.
And so he was running this van and he was
doing the work that he needed to do, but he
was always exhausted, and you know, there were some problems,
and so I was like, well, if you can get
him to give us his birth chart information, because he
(25:47):
hears you talk about this all the time, it could
be really really beneficial for your company. And so his
manifestor has become his office manager slash customer service representative
because he excelled at sales and customer service relationships, like
that's where he's able to be most creative and create
those end goals that the company needs. So now we
(26:11):
have somebody who's creating, and now we have somebody who
is doing all of the systems and processes. So his
wife is a manifesting generator, so she's able to take
the creatives and that systems and processes and she's able
to be like, Okay, are here is the software that
we need to make sure that my tribe survives, which
is what her kind of life purposes is like she's
(26:31):
here to make sure that her tribe is through whatever
happens in their life and how it really really helps
them succeed. So now we have these three people and
we've gone through and we've hired four different van type
teams now of all generators who just like to go out,
get the job done, come home, clock out, and they're
(26:53):
happy and as long as they have like the system
to work in and the process to work in and
the software to work in, and it really really helps
the whole business click. And the wealth that they've been
able to create from this is they've bought four rental
houses this year. And it just yeah, like.
Speaker 2 (27:13):
Because like you mentioned a few times where I think
it could feel like this just this is just too much,
it's too frustrating or I'm.
Speaker 3 (27:20):
Not good at that, so I don't want to be
here anymore.
Speaker 2 (27:23):
And so I think that's a lot of times, and
we don't look at other types of you know, maybe
the the solutions that we're aware of might not be working,
you know, the different tools or the you know, hiring
somebody and that person's frustrated too, or they don't know
what to do. And so I think that's such an
interesting way to kind of look at a team in
a very you know kind of as far as putting
(27:44):
a team together, you know, you got to hire the
right people, but how that could have an impact.
Speaker 3 (27:50):
I think it's it's it's fascinating.
Speaker 2 (27:52):
And I love the fact that you know, granted it
is you know electric, it's it's all energy, right.
Speaker 4 (27:58):
There's energy.
Speaker 2 (27:58):
Yeah, they still they kind of got it, but they
get it in the very literal sense of comments. So
I think that's that's so fun. So tell me about
how your you know, how your business is changing. So
when you look at you know, this year coming up,
when you're looking at the different patterns or the different
things that you're seeing, you know, how do you operate
differently in these types of environments If you feel like
(28:19):
we are you know, going to be in a period
of reflection or a period of you know, massive growth, Like,
how do you how do you incorporate that into your
business and how you market?
Speaker 4 (28:28):
So I really really use my schedule to my advantage
and looking and being able to see when certain aspects
are coming up astrologically, it really helps me understand when
I need to schedule challenges, when people are going to
be more receptive to taking challenges. It really helps me
understand times where I need to just not spend money
(28:50):
and maybe wait a week before I make a big purchase,
or if I need to be really really careful with
how I am empowering my subcrntractors and my preferred bookkeepers,
or if I need to take time away and focus
on something that is a generator task for me. Am
(29:13):
I in a creative period right now, based upon like
the lines that you're going through, or am I supposed
to just be doing the work? And so when you
take it and you look at it instead of just
like your type and your authority according to human design,
and then you start like really building in like those
like is today a creative period? Is today a work period?
Is today just a day I need to take off
(29:33):
completely and sit and have like a couch rot day
and you know, let my team do their do their
thing and then evaluate if there was any issues at
the end of the day. You know, like it really
really helps to bring in all of those aspects that
we normally just fight against every day, but because we
go to work from nine to five and do the stuff. No.
Speaker 2 (29:56):
I think, yeah, that's very interesting, and I think there's
a lot of people that know when they're feeling those
things or where they wish they could have the stay off,
and then we forget that. We you know, if we
own our own business or we run things like we're
kind of in control of our calendar, and a lot
of times we kind of lose that that that mindset and.
Speaker 3 (30:13):
Just force ourselves to go through.
Speaker 2 (30:15):
Things where we could actually be very much in control
of our of our time and our you know, our
calendar and when people can set up meeting when we're
available and when we're not. So I like that you
help people kind of reinforce that and feel more confident
making those types of decisions, even if it sounds like
but I can't do that.
Speaker 3 (30:32):
That's not productive when it might.
Speaker 4 (30:34):
Be yeah, it's you know, it's it's it's hard when
you know, like every Wednesday there's this networking event and
you're like, hey, I needed to be there every Wednesday.
But if you look at it and you're like, okay, well,
these are the five days this year where collaboration is
really really activating. Not only my chart but everybody else's charts.
So these are going to be the first five most
(30:56):
maximumum days that I'm going to have to network. Instead
of going in fifty two times, you can cut it
down only going in five times and let the magic
work in your favor.
Speaker 3 (31:06):
Yeah. I think that's interesting.
Speaker 2 (31:07):
There's a lot of times we do kind of just
do what's on the calendar, even though we could look
at our calendar differently and maybe free up a little
bit more time before we keep going to these things
and they start to feel painful and not productive.
Speaker 3 (31:19):
And who's going to go and want.
Speaker 2 (31:21):
To, you know, meet you and learn more about you
if you're there unwillingly.
Speaker 3 (31:26):
Yeah.
Speaker 4 (31:26):
Yeah. It also helps if you are not necessarily a
generally collaborative person, if you're a generator and you are
supposed to be doing the work, and it takes a
lot of energy for you to go out and network
and be with other people and be in other people's energy,
and you know, okay, five, these are the five days
that I have that collaborations are working in my favor.
(31:48):
Then that is, you know, a whole bunch of opportunity
that you have where you can work in your authority,
where you're just going to work and doing your thing,
whereas you know, then you get to maximize those clubs oberations.
Speaker 3 (32:01):
I think that's very very interesting.
Speaker 2 (32:03):
I know there are some times where I am not
for networking, you know, I'm not much of a new
and you know what times of day or certain things
that you just feel like you just don't have that
energy left. And so I think that's a it's an
interesting way to look at your time and your and
your effort and these things that we can't really put
a dollar amount on, but we also can't get back.
(32:24):
So yeah, tell me about you know, how you work
with clients? Do people sign up with you? Do you
work with people for a year, do you do consultations?
How do you help people if they're listening and they're thinking, gosh,
this is something that would really helpful for me for
my team to know, how how do you you know,
how do you help your clients? And what is the
package or the sessions typically look like?
Speaker 4 (32:45):
So I create any magic framework. So the first thing
that we do is we help you manifest your dreams,
like what do you actually want to achieve in life?
And does it kind of match with what everything in
your chart is telling you to do and your business,
and then we align you and your business, and that
is all of the figuring out like how you operate,
(33:05):
how your team operates, how your business operates. And then
we go into alignment and growth and that's when we
do all of your systems and processes. So we really
bring in the fractional CFO at that level or the
profit for systems to help you really get set up
for growth. Then we integrate everything, make sure everything is
going back, so we kind of reevaluate everything, and then
(33:29):
we turn you onto creative mode, and that's where we
start scaling you not just with this business, but like
your whole entire like enterprise dream of like I'm going
to have rental properties and I'm going to have all
of these different things. So we kind of walk you
through this framework so that you don't get ahead of
yourself and you have those really good foundational pieces and
then you're really really set up to grow when you
(33:51):
need it.
Speaker 3 (33:52):
I think that's I.
Speaker 2 (33:53):
Love that you have a system in place for that.
I think that it's it's very interesting, and you're also
bringing in not just the business growth goals, but also
the other things that might be outside of the business
that the business is going to help to fund, or
the business is going to then be a part of
it a different way, such a healthy way. I think
to look at what we're doing and how we, you know,
all of us get into, you know, whatever we're doing,
(34:15):
especially if we're entrepreneurs. There was a part of us
that really felt like we were going to make an
impact in a difference that the work we did mattered.
And I feel like you're kind of helping people hold
onto that and just kind of look at it from
a different lens, especially when they get to those times
which all of us will where there might be some
challenges or difficulties or things that we need to adjust.
So I think that's really cool. How can people find
(34:36):
you if they want to connect with you and learn more.
Speaker 4 (34:39):
There's two places that's super easy to find me. You
can find me on my website www dot Thebeacon rock
dot com. I also write about the energy of the
day all weekdays on substack at Metaphysical Money, So you
can google April Hunter or search on substack April Hunter
or Metaphysical Money. And then we do do ef T tapping,
(35:03):
which really helps to like work through that shadow work.
We do that every four days and then bi weekly
we work through the collective energies and just kind of
like what are we feeling with money today and really
work through those money blocks. Yeah.
Speaker 2 (35:16):
No, that's That's one of the things that I saw
on your website that we don't bring up, that the
you have tapping I think is a very interesting and
I think I was exposed to it a few years
ago and a woman that I knew that was a
money coach and she did do that, and it was
interesting how we would for anybody who's not familiar with it,
Like she would lead through a tapping exercisory literally tapping
(35:37):
on different parts of your body of forehead, you know,
temple things like that, and she would see like how
we felt before and then like give an assessment of
how we felt after.
Speaker 3 (35:47):
And it was fascinating.
Speaker 2 (35:49):
Yeah, how this very non evasive, somewhat you know, relaxing.
I guess at that point simple thing could take our
thoughts about something from like a nine on two six
been like a short amount of time. So very very
interesting work. Yeah, yeah, powerful and it is just really
(36:11):
releasing energy and really I don't exactly know how it works.
Speaker 3 (36:16):
And I just felt like it works.
Speaker 4 (36:18):
You know, I had all those courses and read all
the science books and so scientifically I know how it works.
But I still think that there's an elemental of magic
to it that we just don't totally get. And it's
it's this connection between your mind and body and past
(36:38):
experiences and future and it's just you know, it all
kind of like meshes together in these little electrical taps.
And I mean they're not electrical because it's just your hands,
but it really does bring up so much pinpointed realizations.
Like I was in there be for many many years,
(37:01):
ten years, because everybody should be in therapy in my opinion,
and a lot of the things that I spent just
spinning my wheels in therapy on I worked through with
e FT tapping while I was doing my certifications, and
I was like, holy how just I just changed years
of therapy in months.
Speaker 2 (37:22):
Yeah, it's a super interesting but I love that. Yeah,
and thank you for sharing that everybody. Yeah, the metaphysical
money if you want to, if you want to follow
along read these, I think that is such that you
can find it on substack or go to the website. April,
thank you so much for joining me.
Speaker 3 (37:38):
Today.
Speaker 2 (37:38):
This was really cool. I really appreciate the way that
you help people. The way that you look at business
and money I think is refreshing because we can only
stare at the numbers and look at the so much
without thinking that maybe there is something that we can
tap into that is a little bit bigger than ourselves
and try to, you know, try to help us, you know, thrive,
(38:00):
like you said, you know, have that prosperity, not just
the meeting the needs and getting by. So thank you
so much coming on the show, and thank you everyone
for listening. If you're interested in connecting or learning more,
please head over to my website, Missdylynch dot com. You
can find a copy of my book, Demistfying Money, or
listen to former episodes of the podcast. I would love
to hear some of your thoughts and you could follow
(38:20):
us on social media at miss Lynch CFP. Thank you
so much and we'll talk again next week. Thank you
for joining us on another insightful episode of Demist Buying Money.
If you enjoyed this episode, please subscribe, rate and leave
a review. Stay tuned for more engaging conversations on our
next episode, and remember knowledge is the key to financial empowerment,
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!