Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
College baseball fans and locals alike, they need to go
to Rocos to get themselves a jello shot, put one
up for the team that they're cheering for onto the
big board, and have themselves a grand old time at
the CWUS And joining us, it's a guy who knows
a thing or two about these jello shots at Rocos.
Pat McAvoy joining us on the phone line today, Pat,
(00:20):
thanks so much for being on the show today.
Speaker 2 (00:22):
Hey, thank you so much for having me. I always
always love to talk about it, and yeah, spread the
spread the.
Speaker 1 (00:27):
Love, yeah, man. And here's the thing. I don't do
a lot of interviews with people who are, you know,
at bars, restaurants and things of that nature. But what
you've done with this is completely usurped just what a
regular bar or restaurant does. This is now something that
is quite literally a must do for anyone who comes
to Omaha during the College World Series. How did this
(00:48):
thing pop up and become what it's become?
Speaker 2 (00:52):
So initially, you know, it was just a fun way
to measure fan bases. Everybody thinks they have the best
fan base, and so, you know, early early, and you know,
the twenty eleven was the first series down here and
it was the old Bar. It was good night at
the time. And so we we made Florida and South Carolina,
the two teams that were in the finals, we made
them a shot, you know that, you know, because they
(01:13):
needed rally shots. You know, win one, lose one, you
got to take some rally shots. And they thought it
was a pretty cool deal. And then, you know, we
decided to do it. Well, well, let's I'll make you know,
I'll make individual shots for all eight teams and just
see and just keep track to see how many they
sell it. You can quantify a fan base with love
for their team by how many how many shots they're
willing to take for them. And we, uh, you know,
so we rolled it just that, no social media, nothing,
(01:35):
you had to be here to know about it type
of deal. And then in twenty nineteen, when when Kevin
and Bonnie took the bar over and renamed it Rock Hoos,
Kevin was like, hey, why don't we just do these
pre made jello shots that way? It's it's way, you know,
it's a lot easier for you. You don't have to
set out shot glasses, you don't have to worry about
that stuff, and so that's that was the that's when
we became the Jello Shot Bar. And you know, after
(01:57):
that and then through a couple of different distributors, and
you know, the numbers at first were you know, four five,
six hundred, eight hundred was a big year, and then
you know, Mississippi State comes through and goes twenty nine
hundred and sixty five, you know, saying they would never
be touched. The next year, I start the Twitter for it,
and you know, I had seventeen followers on Monday and
seventeen thousand by the end of the weekend, and you know, everyone,
(02:18):
everyone's going nuts, and it's on ESPN and it blows
up nationally. And when that happened. The owner is Kevin
and Bonnie. They you know, they they're big contributors to
the Food Bank of the Heartland to begin with, but
they decided to do something cool and make the thing
really what it is by by donating a portion of
the proceeds to charity. So dollar for each shot sold
goes to that food bank, and then that school is
(02:40):
on campus food bank and then fifty cent stays here
local in Omaha. So last year, the Food Bank of
Creighton U and O and Iowa Western all got you know,
all got the fifty cents from from every team split
through way. So yeah, it's just a it's a cool deal.
And it started as a fun competition and now we've
you know, we've turned it into a you know, one
(03:00):
of the largest fundraisers to fight in security, prudent security
in the nation.
Speaker 1 (03:04):
It's unbelievable. And we're speaking with Pat McAvoy from Rocos
Pizza and Cantina downtown right across the street from Charles
schwab Field and the CWS Jello Shot Challenges the name
of the Twitter account and fifty thousand followers right now.
I remember when this was going viral and how this is,
(03:26):
you know, I was just like, Wow, what a cool idea.
And the first thing I thought of is I need
to go there. Like I hadn't even moved to Omaha yet.
I was just like, when I moved to Omaha, I
gotta go to Rocos and get like a shot on
the board somehow. So what, like, how do you personally
feel like social media has impacted this in a way
(03:47):
that has outgrown I think what anybody ever thought an
idea would be like this? And why why could you
be one of the few examples, I guess of social
media being like the coolest thing in the world.
Speaker 2 (04:00):
I think, yeah, I think without the social media, it's
not you know, it wouldn't it wouldn't be what it is,
you know. And I'm I'm in truth, I'm not a
big social media user generally, So I when I started
the Twitter account for it, I was like, oh, yeah,
like some I know some some you know, uh, different
affiliates we're talking about it, especially some like SEC you know,
teams and schools and reporters and stuff, and so I
(04:23):
was like, all right, I'll start it just to just
to see. And yeah, we had no idea that it
would it would expand like it did. But it's it's,
you know, it is a blessing and a curse because
you know, you do you know, I get you know,
there's there's a anytime you get popular, you're gonna have
a lot of naysayers and a lot of haters and
everything and that. So that's that's the downside of it.
But the upside is that again that over the last
four years, we've raised three hundred and fifty thousand dollars
(04:45):
for you know, for on campus food bank. So that's
that's the that's the cool part of it. Social Media definitely, uh,
you know, keeps it, keeps it going, and we you know,
we're we we always try to come up with new
and fresh stuff. But honestly, I think the reason that
it that it's as the staying power that it does
is because we don't mess with it too much. You know,
it's a forty dollars white board and a couple of
(05:07):
pictures a couple of times a day that to let
people know what the what the numbers are, and we
don't really you know, it's there's no bells and whistles.
We're not selling advertisement on the board. People have offered
us money for that and you know, doing this and
no we want we want to do this, but we
we try to keep it as simple and straightforward as
possible and and you know, just be as transparent as
we can be about you know, about how many we're
(05:28):
selling and where the money's going. So I think it's uh, yeah,
the fact that that we yea that we don't try
to do too much or we don't try to squeeze
the life out of the thing is what makes you know,
what makes it really lasting and cool.
Speaker 1 (05:41):
Yeah, we're speaking with Pat McAvoy from Rocos Downtown and
uh Man. So yeah, it's literally the same whiteboard. It
looks like it's super low budget, which I think adds
to the charm. I have to wonder, you know, I
look at last year's board and you know, like just
quick mental math, or even the year before that one
else you it up like sixty eight thousand or something
(06:01):
like that. You know, you got over one hundred thousand
jello shots that are being made. Two questions about this,
How on earth are you making that many jello shots?
There's got to be some sort of system, and how
on earth are you keeping track of the actual accurate score.
Speaker 2 (06:16):
So yeah, the the shots we're using this year brand
new shots. It's a company called shot Shots and they
make prepackaged yellow shots. They'll be they'll have the Roccos
label and everything on them, so they're our own branded shots.
They come in four different flavors. They taste delicious. I
made sure I taste testing them all several times this week,
so just to make sure that they're you know, they're
(06:37):
they're consumable, but now taste great. And they Yeah, they
have one hundred and twenty thousand, uh made for us
and then if you know, if we if something goes
hey wire, well we can always get some more. But yeah,
one hundred and twenty thousand, you know factor produced their
field uh and and and you know, and and the
and labeled. So everything's everything's pretty easy there like that
(06:58):
that that's that part's done and they're here and they're made,
and then we're happy about that. In terms of keeping track,
what we do is the computer. Every Jello show, every
team shot is is its own individual item in the computer.
So the computer keeps track for us, like you know,
we know that we sold fifty pizzas last Saturday because
we can just look, you know, look at our product
(07:19):
mits report and see what you know, what what's selling
and whatnot. So literally the computer keeps track of it
for me. Luckily it's not me with an advocates in
back trying to trying to do math. That's that wouldn't
be good for anybody.
Speaker 1 (07:31):
I just it's crazy to keep track that accurately. But
it makes a lot of sense. I know that there
have been a lot of people pat that have just
kind of thought about, you know, how this would work
if you've not been there when I first got there,
and it was twenty twenty three and I just moved
to town. I went there, made sure I got a
jello shot, and you just went up to the bar
(07:53):
and you asked for a jello shot, and then if
you didn't know any better, you would get sit right
behind you. There was like a different kind of bar
that was set up just for the jello shots. Last
year I went down to Rockos and now there's a
room for this sort of thing. So so talk to
me about the evolution of even how people are served,
because people are like, how on earth am I supposed
to wait in line for like an hour and a
(08:13):
half to get one of these jello shots. You got
actually a pretty solid system that you've been able to develop.
Speaker 2 (08:18):
Over the years. It's yeah, it's ever ever changing, for sure.
But to the owner, Kevin and I, we've been doing
this for a long time, and so every year we
tried to just make it more efficient and yeah, we
you know, you know, we started just selling them behind
the bar, and then everybody you know that was that
was too much. We're like, hey, we need a dedicated area.
So we built a seventeen foot bar for the LSU
(08:40):
year and it was right in the middle of the
bar and there's so many people lined up at it
that no one could move, you know, to and from
the bathrooms or anything. So we decided, you know, just
to literally, you know, before on Sunday, we all came down.
We took all the tables out of the party room.
We built a twenty two foot bar and that's the
jello shot bar. The only thing you can get back
(09:01):
there is you know, you can get jello shots and
then we have a we have a nick Ultra neutral,
you know, like a couple of things, but no yeah,
no liquor, no cocktails, no sodas, nothing else. That's that's
all you can get. And we put a double door
in so it's a little bit easier to get into
the room and see the room. But it's yeah, that
linel form and you know it, it's jello shots. So
(09:21):
they go. The line goes pretty quick luckily, because we
can we can rip through it. You know, three four
bartenders back there, we can rip through quite a few
of them, so no one, no one's waiting too long
to get their jello. But yeah, we just have to
keep doing it, you know, and keeping it you know,
keeping keeping evolving, just to make it a little bit
more efficient because otherwise, you know, you know, you don't
get like you said, you don't want anyone waiting an
hour to get a jello shot.
Speaker 1 (09:43):
Yeah, so if you go to CWUS Jello Shot Challenge
on Twitter, you'll be able to follow along. A last
question for you, Pat, and I really appreciate carving some
time out for us today. And I've got a couple
of friends from Tennessee. My my wife and I are
welcoming to town and we're going to go down there
on Saturday all day, and you certainly are to be
seeing me pop in. I'm always kind of interested. LSU
(10:03):
being here makes them, I think, the obvious favorite on
the board this year, but you have some some I
think local favorites like Coastal Carolina or Murray State that
might actually do a little better than usual. Is there
any specific kind of group or school that you are
excited or interested to see how they perform on the
board this year.
Speaker 2 (10:24):
I'll tell you that Arkansas is definitely ls USE the
clear favorite, which I think everyone believes. I think Arkansas
is easily the number two. They you know, it's it's
a six hour, six and a half hour drive from
say though, so that's a that's an easy trip for
a lot of people to come up. And they've they've
got really good, really really good trance. We were just
(10:44):
down there two weeks ago for regionals, so we yeah,
it's a it's a good it's a good fan base.
They love Hogs baseball, so they they're they're really good
folks and so I think that that's going to be
a fun one to see. But also, yeah, like you said,
I think Omaha is gonna you know, in twenty sixteen
when when Coastal Carolina, you know, barnstormed and won the
whole thing, everybody was in teel, you know what I mean,
(11:06):
which was fun. And I think this year with the
Murray State coach, you know, being being at the grounds
keeper of the of the stadium, an eight hundred first
and you know, uh, you know, I think I think,
you know, Omaha loves an underdog, and I think they'll
jump on Murray State and coast a little bit too.
So it'll be interesting. I don't know what to expect,
but I do I do agree with you that that
LSU has got to be the clear favorite at this.
Speaker 1 (11:26):
Point, do you think they can be sixty eight thousand.
Speaker 2 (11:29):
I think it. I think it'll be tough. I think
it's it's doable. You know, the last time they were here, uh,
you know, we had we had some big you know,
some big you know, Shane Morrison, Gordon McKernin, you know, obviously,
Todd Graves. You know, we had we had some guys
make really big purchases and we don't necessarily allow that anymore.
(11:52):
We'll allow it, but it's just a little bit different
because the Liquor Commission doesn't want to see us selling
eight thousand yellow shots in a bar that that only
seats three Our three hundred and fifty people makes now,
so it's one of those things that they cordially invited
us down for a meeting after that year. So it'll
be interesting. It'll take take a lot of hard work
to get to sixty eight eight eighty eight, but were
I mean, we're hoping they can do it. Obviously that
(12:14):
it's been a pretty down year for the food banks
with the USDA cuts. I know that there are a
lot of their fundings have been cut. They they've been
reaching out to us, and so they're hoping for a
big year. You know, they're hoping for us to have
a big year, which in turn gives them gives them
a big year.
Speaker 1 (12:30):
Yeah, it makes a lot of sense. Pat McAvoy, you
guys do such great work, especially tying this into charity.
Thanks so much for the time today. Can't wait to
see you. Can't wait to bring our friends to come
and see you on Saturday in all College World Series
long and get the shots on the board. Really appreciate
the time. Have some fun over the next week and
a half.
Speaker 2 (12:47):
Hey, thank you very much.
Speaker 1 (12:48):
Man, all right, how cool is that? Again? The Twitter
account CWS Jello Shot challenge and the money a big
chunk of it going to good causes just makes it
even a better story as well. Out three twenty on
the clock right now on news radio eleven ten kfab