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September 24, 2025 • 34 mins
Today, Doug Pike interviews Dr. Faith Atai about healthy aging.
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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Remember when it was impossible to misplace the TV remote
because you were the TV remote. Remember when music sounded
like this, Remember when social media was truly social?

Speaker 2 (00:17):
Hey John, how's it going today?

Speaker 1 (00:20):
Cool? This show is all about you, only the good die.
This is fifty plus with Doug Pike. Helpful information on
your finances, good health, and what to do for fun.
Fifty plus brought to you by the UT Health Houston
Institute on Aging, Informed Decisions for a healthier, happier life,

(00:42):
and now fifty plus with Doug Pike.

Speaker 2 (00:45):
All right, here we go.

Speaker 3 (00:47):
Welcome to fifty plus yet again, Thank you all for listening.

Speaker 2 (00:50):
If your first time, I hope you enjoy what we
do today.

Speaker 3 (00:54):
Got a good interview in the second segment coming up
on healthy eating, healthy aging, that kind of good stuff.
And you know, I thought we had done something about
that recently. It might have been a little while back.
I don't have a problem at all, even if we have,
I don't have a problem getting more and more and
more information on these things. So well, we'll do what

(01:17):
we can in that one. But on the way there,
there's plenty to talk about for now.

Speaker 2 (01:22):
Anyway.

Speaker 3 (01:23):
Here we sit on the dry side of this Wednesday.
All the weather sources I use say there will be
rain this afternoon, anywhere between a sixty and eighty percent chance.
But each of those forecasts, each of those forecasters, they
like to put their his or her own spin on

(01:45):
just how much rain and wear, and to consolidate all
their predictions based on living here nearly most of my
very long and generous life. Now I've already outlived my
father by five years, know that it's probably.

Speaker 2 (01:58):
Gonna rain either on you or near you, or.

Speaker 3 (02:03):
Over there where you can see it in the sky
maybe or maybe not with intensity, maybe or maybe not
with gusty wind maybe, or maybe not with thunder and lightning.
And that's how it is around here. I had to
meet my wife somewhere yesterday, true story.

Speaker 2 (02:18):
Had to meet her.

Speaker 3 (02:19):
Mid afternoon, clear sky all the way to where I
was going, which is about a thirty minute drive, clear
when I parked my car on the garage roof. But
from the time that I got out of my car
on the roof, got in the elevator, went down to
the ground floor, and turned to make the fifty foot
walk between the garage and the building we were meeting

(02:44):
at downpour, blowing forty miles an hour between the two buildings,
raining sideways. One side of me got pretty wet, the
other side dry as toast. So we go in there,
we have our meeting. We're in there maybe an hour,

(03:06):
maybe an hour and fifteen minutes or so. Come back,
blue sky again, blue sky, and the pavement was already
dry by the time I retrace those steps from the
building back over to the parking garage. Never seen crazier weather.
It may exist somewhere, but I'm not sure where that

(03:27):
would be. Welcome to Houston, by the way, quick look
at the markets through rose colored glasses, because that's all
there were is red across the indicators.

Speaker 2 (03:37):
I watch.

Speaker 3 (03:39):
Not a hard hit to Wall Street, but a consistent
hit across the board, and a reminder that if you
don't have anybody working with you on managing your money,
that unless you have the time to really study and
learn how to make money in the stock market, always

(03:59):
with the real of losing everything. If you don't know
much about it, don't try to do it yourself. You'll
just end up making a mess of things. And I
don't want that for anybody. It's just amazing how rapidly
most of the moves get made, not by people, not
by those old You remember the old videos of Wall
Street and whoever got to clang the bell to get

(04:22):
them going, and clang the bell again to tell them
it was time to go home. None of that happened.
Most of the trading happens in banks of computers here,
there and everywhere, all these big rooms full of high
speed algorithmic trading going on, and you and I don't

(04:43):
stand a chance of keeping up. The people who work
in this injury industry are really charged as much as
anything else, with keeping up with the algorithm as closely
as closely as possible, because that's the best way they're
going to have a shot at making you and me
some money. They make predictions, and the good ones make

(05:05):
more predictions than bad. The bad ones make almost as
many good predictions as bad. But you still end up
losing money, and that if you're not in it for
the long term, if you have to do something pretty quick,
you may end up making a knee jerk reaction and
leaving somebody that was pretty good who just missed once
or twice.

Speaker 2 (05:24):
I don't know.

Speaker 3 (05:25):
I've got people, I've got people who manage what money
I have and they seem to do a pretty good
job for me. We've had the same My wife and
I have had the same people overlooking our little piggy
bank for probably the better part of fifteen twenty years.

Speaker 2 (05:41):
Now we trust them.

Speaker 3 (05:43):
I'm giving you two weeks notice on something. An event
started recently by a two guys named John actually Won.
John Sasma publishes the Fort ben Independent newspaper and John
McMillan owns Upfront Magazine, and they have invited me to
come out and do a live broad cast at a
little thing they call the Fifty Plus Expo on Wednesday,

(06:05):
October eight. It was funny when I came across this,
I thought, man, I thought of that first. I'm pretty
sure because I started this show ten or eleven years ago.

Speaker 2 (06:14):
Well, as it turns out, I did.

Speaker 3 (06:16):
But it's just, honestly, it's not that big a deal
because they and I both are kind of on the
same path of trying to help seniors, help all of
us who are in that fifty plus age category.

Speaker 2 (06:29):
And if you're fifty.

Speaker 3 (06:30):
To sixty or fifty to sixty five or seventy whatever,
and you don't consider yourself a senior, more power to you.
Identify however you want, but just know that this expo,
just like fifty plus this.

Speaker 2 (06:43):
Radio show I'm doing, are here to help.

Speaker 3 (06:48):
They have I think they've gathered up something like seven
dozen exhibitors, all of whom are in businesses or who
provide services that help us to make more money, to
be healthier, to get pieces of our house taken care
of one at a time. This is not their first

(07:08):
effort at this. They're pretty good at it, actually, and
I was. I went to one of them maybe a
year almost a year ago. It might have been the
earlier version of this one, and it was really good.
It's very simple too. It's just nine in the morning
to two in the afternoon. Nine to two. There are
gonna be some snacks out there because I know it's
lunch hour and all that, and I will probably I'll

(07:28):
probably be out front early and then I might kind
of duck away in to a corner to do that show.
It depends on the setup of the room and whatnot,
and where I can bet. I like to sit with
my back against the wall anyway. The October eighth at
Smart Financial Center in Stafford off Murphy Road. The Astros

(07:50):
don't have a daytime playoff game that day, which probably
not gonna happen. See you out there, as basically, I'll
Cober eight Smart Financial Center off Murphy Road in Stafford.

Speaker 2 (08:02):
Nine A to two. Pe come out.

Speaker 3 (08:04):
I'm gonna be walking around talking to people. If you
see me, talk to me too. Ut House Institute on
Aging is an amazing collaborative.

Speaker 2 (08:14):
It really is.

Speaker 3 (08:14):
It truly is this thing that is just like a
snowball rolling downhill. It's just gotten bigger and bigger and
bigger in the ten or eleven years it's been around.
They've been a sponsor of this program for almost their
entire lives, and certainly of this show since very very early.
And I'm truly glad to have them aboard because what

(08:36):
they do is gather up men and women who are
providers in every medical field you can imagine, and probably
a few you don't even realize exist. And all of
those people, in addition to all the education it took
them to get the diploma on the wall, they've gone
back and gathered more information and learned how to apply

(08:59):
their level of expertise specifically to us. That's one heck
of a benefit we have here, one heck of an
asset that's not available in but maybe maybe a handful
of places around the country. Otherwise, it's right here, mostly
in the medical center. Sometimes most of these providers take
a day or two to run out to outline clinics

(09:21):
and hospitals and whatnot, so people who don't want to
go to the medical center don't have to. But the
bottom line is access to better care. Go to the
website uth dot edu slash aging. Go there, look around,
and then start your search for a provider in like
I said, any discipline, a provider throughout medicine who knows you,

(09:43):
probably better than you know yourself.

Speaker 2 (09:45):
Ut dot edu slash aging.

Speaker 1 (09:50):
Now they sure don't make them like they used to.
That's why every few months we wash them, check his fluids,
and spring on a fresh coat of wax. This is
fifty plus with Doug Pike. Come back to fifty plus.
Thank you all for listening. I certainly do appreciate that
we in this segment.

Speaker 3 (10:07):
Are going to talk about food, which, frankly, I'm already hungry,
so it's going to be a little bit difficult for me.
I eat a decent breakfast, but this morning, racing out
the door, I grabbed a protein, drink a banana, and
there was something else. I can't remember exactly what it was,

(10:29):
but it wasn't clearly, it wasn't notable. But anyway, I'm
running on about a half empty tank and that's no good.
To help us get through this and describe and define
what good healthy aging looks like at our ages, I'm
going to bring in board certified Family and Geriatric Medicine physician,

(10:50):
doctor Faith a tie and welcome aboard.

Speaker 4 (10:53):
Doctor, thank you for having me.

Speaker 2 (10:56):
How are things going at mcgoverned Medical School?

Speaker 5 (11:00):
There going well, they're going well, yes, wonderful.

Speaker 3 (11:03):
So so what is what's your definition of healthy aging
and what does that kind of look like?

Speaker 5 (11:09):
So healthy aging is not the absence of a chronic condition.
It's the ability to make healthy adjustments and adapt, in
other words, to be resilient. Yeah, yeah, so healthy aging
it means different things to different people. For instance, if

(11:30):
a person's vision has changed, they might have to limit
night driving. That's healthy aging. It doesn't mean you're unhealthy
because you can no longer drive at night. Night. If
you do drive at night and you end up running
into problems, then you will be even less healthy.

Speaker 2 (11:47):
So a problem than a telephone poll.

Speaker 4 (11:50):
Doctor, I agree with you.

Speaker 5 (11:53):
So that's what healthy aging is, you know. And as
we as you get all, the bodies change and bodies.
You know, I always say get all that. We need
to listen to our bodies. When we were younger, our
bodies listen to us. And if you argue with your body, you're.

Speaker 4 (12:07):
Not going to win anyway.

Speaker 5 (12:08):
So adaptability is very important and healthy aging.

Speaker 3 (12:13):
That was very well put what you said about resilience.
And it's not that you don't get anything. It's not
that you're in the same health you were when you
were seven years old and not a care in the world.
It's just that you were able to adapt and work
with what you've got at the time, even if it
does include something that's somewhat limiting or debilitating.

Speaker 4 (12:33):
Right, exactly, exactly right, I've.

Speaker 2 (12:37):
Already learned something. This is so good.

Speaker 3 (12:39):
So let's let's set the table here, No pun I
guess pun intended. How do we prepare ourselves to age
healthily by making the right food choices?

Speaker 2 (12:48):
How do those two work hand in hand?

Speaker 5 (12:51):
Well, you know, we already know what I mean. You
most of us already know what to eat and what
not to eat. You know, that you know that do
not is more for pleasure than for help.

Speaker 4 (13:02):
True, we know.

Speaker 5 (13:03):
That there are very few people that get to eat
certain things because they have to. It's usually because we
want to. And so as we get older and we
develop our own individual health needs, with the help of
our you know, physician or provider or whatever, we might
have to make some modifications. Maybe increase certain types of fiber,

(13:24):
increase proteins, decrease proteins, decrease certain types of carbohydrates. There's
really not a one size fits all. Just hopefully if
we've established good habits earlier in life, what we're doing
is we're just building on that foundation. And if we didn't,
it's never too late to start eating healthy. I was
going to ask about it that grains.

Speaker 3 (13:46):
I was going to ask whether it's too late to start,
and I guess going back to the resilience saying it's
never too late to make a good decision, is it?

Speaker 4 (13:55):
No, it's not.

Speaker 2 (13:55):
Yeah, So, at.

Speaker 3 (13:57):
What age should this audience mind, which probably runs like
there's there are some thirty fives and forties in here,
and then there's eighties and a few people nineties I've
heard from, at what age should we start considering focusing
on diet for healthy aging.

Speaker 5 (14:15):
So my answer would be that if you're thinking about it,
then it is time.

Speaker 2 (14:19):
No.

Speaker 4 (14:20):
And if you think about.

Speaker 5 (14:21):
It, you know a lot of the things we ate
and all of the bad habits we did, you know
when we were younger, we do pay for them later.
It might just doesn't show up immediately.

Speaker 4 (14:31):
So it's never too early.

Speaker 3 (14:32):
If somebody puts something I really really like on a plate,
do can I just have like selective amnesia for five
or ten minutes.

Speaker 2 (14:40):
Just eat it.

Speaker 5 (14:42):
What most of us do. And you know, it's also
about moderation, because we also want to enjoy ourselves, right,
And you know, if you don't make it a habit
of eating some of these I like to call them
naughty food. When you do eat them, they're actually it
takes some you know, it's more of a novelty, you know,
like there's at foods I only eat on weekends. I

(15:04):
don't eat them during the week so I look forward
to eating them on the weekends. And sometimes I won't
forget I'm allowed.

Speaker 4 (15:09):
To eat them on the weekends.

Speaker 2 (15:11):
Sometimes you forget what don't you? I'm the same way, doctor.

Speaker 3 (15:18):
I can assure you are food sensitivity tests worth the
money they cost.

Speaker 5 (15:26):
Not for everybody. Not for everybody. Yeah, if you have
someone who's having a lot of problems, has eliminated a
lot of things from their diet and still having problems, it.

Speaker 4 (15:38):
Might be worth it.

Speaker 5 (15:39):
But a lot of people undergo those tests and it's
really not in the grand scheme of things, you know,
very helpful.

Speaker 2 (15:48):
Yeah, I know, my.

Speaker 3 (15:49):
Wife got one done a while back, and there are
a couple of things that she really likes and was
liking them just fine kind of until she got that
test done, and now she's kind of scared to eat them.

Speaker 4 (15:59):
Yeah.

Speaker 5 (16:00):
Yeah, and you know that's the problem when you do
too much, you know.

Speaker 3 (16:05):
Yeah, So along that same line, and we're down to
about a minute and a half or so. But along
that same line, how accurate, And I'm gonna let you
just run with this. How accurate are all the information
that we're inundated with on the internet about food?

Speaker 5 (16:21):
Oh there's a lot of you know, so we we're
talking about junk food.

Speaker 4 (16:24):
There's a lot of.

Speaker 5 (16:25):
Junk information and junk science out there now. Because I mean,
there are not really a lot of restrictions on what
people can and cannot put in terms of you know,
scientific or you know yes, so it's not a very
I think the safest place to be is with your
dietitian or your you know, provider, healthcare provider who knows

(16:46):
your history and knows what's best for you. But yeah,
it's it's it's a jungle out there.

Speaker 4 (16:52):
It's very confusing.

Speaker 3 (16:55):
Yes, yes, yeah, doctor Faith, Thank you so very much.

Speaker 2 (17:00):
I'm I'm inspired.

Speaker 3 (17:02):
I don't know how long I can stay on this wagon,
but I'm trying really really hard.

Speaker 2 (17:06):
I promise we.

Speaker 5 (17:08):
Always start afresh as all this room you know to
you know, you fall and you get back off and
you know you yeah yeah, so I'm sure you'll do great.

Speaker 2 (17:19):
Tomorrow can always be day one. All right, thank you,
thank you so very much.

Speaker 3 (17:26):
All Right, we got to take a little break here
on the way out. Champions Tree Preservation. Been talking about
them through storm season here and knock on wood. We've
been spared so far. It's still not over, but the upcoming.
If we can get through this one without having an issue,
then you got to start thinking about winterizing your trees.
And I'm not talking about buying them a fur coat

(17:47):
or anything like that. I'm talking about making sure that
their root systems and their canopies are completely healthy, so
that if we do get another one of those really
blush three two three four five day freezes, those trees
will be okay.

Speaker 2 (18:05):
One thing that I learned when Irwin.

Speaker 3 (18:07):
Costallanos came to my house, and I've talked about it before,
but I'm going to talk about it again, is the
fact that oak trees, these big oak trees we have
in our yards during the summer, we just water and
water and water. We're watering the lawn, We're watering the shrubbery,
the flowers, everything in that front yard needs water, water, water,
And then there's that big oak tree, and it must

(18:27):
need way more water than all those plants. Well, that's
not true. Irwin Costallanos, a certified arborist, told me that
as many or more than half of the of the
oak trees in our region probably are getting overwatered, probably
getting overwatered. And my hand kind of sheepishly went into

(18:47):
the air when he said that, because I didn't know it.
Overwatering an oak tree makes the roots get a fungus,
and that fungus weakens the roots and potentially kills them,
and all of a sudden, a big blow comes along
and that's this mighty, mighty oak tree that had all
these big giant roots going way down into the soil
tips and falls over onto your house or something. Champions

(19:08):
Tree Preservation will come out and make sure those trees
are ready for winter, whether that means a little pruning,
whether that needs they need a deep feeding to encourage
a little more growth, put on a few pounds before winter,
so to speak, or even up to it. Including They
never like to do this, but if they have to
take a tree out, they own a tree farm and

(19:29):
they'll select a native Texas tree from that tree farm
just for your yard. Championstree dot com is the website.
You can start there if you want and see some
of their work and what they do. And note that
they own all the equipment they need to take care
of anything and everything related to your trees. Give them
a call. Two eight one three two zero eighty two

(19:50):
zero one two eight one three two zero eighty two
zero one.

Speaker 1 (19:56):
Aged to Perfection. This is fifty plus US with Doug Pike.

Speaker 3 (20:01):
All right, welcome back to fifty plus. Thanks for listening.
Certainly do appreciate it. By the way, yesterday in.

Speaker 2 (20:06):
Case you if.

Speaker 3 (20:08):
You were listening and you heard me say, dog gone,
I can't find this one particular piece of paper.

Speaker 2 (20:12):
Well, it's because.

Speaker 3 (20:13):
Somebody moved it. Because somebody moved it off of the
the printer area where papers come out. They moved it
somewhere and turn it upside down, and it was in
a stack of papers that probably by any later today
would have been tossed. I am not ignoring the fact
that the Ryder Cup is this week as a golfer,

(20:35):
and I know I got a lot of golfers in
this audience. They're gonna be up there at be Well,
they are up there at Bethpage Black, and I will
fully cover that tournament over the weekend on the Doug
Pike Show over on KB and ME Saturday and Sunday mornings.

Speaker 2 (20:50):
I will, I will.

Speaker 3 (20:52):
Once the leaderboard gets up there, I'm gonna start talking
a little bit about that. I'll bring updates, but I
won't go into it in depth like I will over
the weekend. So anyway, I'm not ignoring it. Breaking news
from Dallas this morning, and I'm sure most of you
have heard it, but the most recent fact to come
out after this gunman shot three people this morning up

(21:15):
there one of them fatally and then turned a gun
on himself. The cartridges that were found where he was
contained anti ICE messaging. That's where he shot up, shot
up an ICE facility up there. And this is just
yet another case in which the incendiary rhetoric being spewed

(21:36):
by people on the far left on TV and on
social media. It's pushing some genuinely instable people over the edge.
They're somehow hearing you have to do something about this.
When the people who are saying these things are saying, oh,

(21:56):
we're just we're just saying we don't like them. We're
just saying we want to do something different. Well, no,
that's not really what they're saying. And this is a
result of that. It's very frustrating. People who keep calling
for any action whatsoever that would interfere with the jobs
being done by these ICE agents need to just shut

(22:17):
their mouths.

Speaker 2 (22:18):
Their words are getting people killed. They're shouting fire.

Speaker 3 (22:21):
In theater and then not wanting to take blame if
somebody gets trampled on the way out. You can disagree
with somebody all you want. I don't have a problem
with that. That's the way this country works. Shout it
from the rooftop says, I don't like what that person's doing.
I don't like what that person's saying, but don't put
ideas about doing something physical in retaliation in the heads

(22:47):
of questionably with it people. What a mess indoctrinated celebrities,
children news.

Speaker 2 (22:57):
By the way, Violet.

Speaker 3 (22:59):
Affleck, yes of those ATHLETs, Yes, actually was allowed to
speak to representatives of the United Nations yesterday and she
told them that we all on the planet need to
go back immediately to wearing masks. And she was wearing

(23:19):
a mask in goggles for her whole speech. She's a
freshman in college and she's trying to tell leaders of
the world, shaming them through some implication, that we should
all apologize, apologize to our children because and here's what
she said, we knew how to protect you.

Speaker 2 (23:42):
She thinks we should tell these kids and we didn't
do it. End quote.

Speaker 3 (23:47):
But it wasn't actually the children who mostly made it
through the It was kids that made it, okay, it
was the kids that made it. It was the older people,
the adults, the older adults with comorbidities, that's who was dying.
The greatest disservice we heaped on the kids during the
pandemic was taking them out of school, which cost them

(24:10):
a couple of years of normal development years of education,
two or three years of education, depending on which studies
you see. If she weren't the offspring of two very
high profile actors, she wouldn't have even gotten in the building.
But I and I believe she believes what she's saying.
But I have to wonder just how much independent research

(24:32):
she did, open minded research she did to draw those conclusions.
Somebody told her that, and it was somebody she trusts
enough to feel like she had to go talk about
it at the un almost like she was reading from
Greta Thunberg's handbook.

Speaker 2 (24:53):
That's That's kind of what it sounded like to me.
Jasmine Crockett.

Speaker 3 (24:57):
Now in never Mind, she's self destructed every time she
opens her and she doesn't even realize it. She needs
to ditch politics, I think, and become a social media influencer.
Say something crazy, then pick up a skincare product and
hold it in front of the camera, or maybe I
don't know, fake lashes, something like that she could endorse
and then just sell it with the same zeal, the

(25:17):
same passion you put into hating people who don't agree
with you. Let's take a break on the way out.
I'll tell you about Country Boys Roofing Man. I agree
with John Eittman with almost everything he talks about, everything,
especially roofing. Everything about roofing he tells me. I believe
because he's been in the business a darned long time

(25:38):
and knows what he's doing. We're so far I'll do
it again working well with storm season, that's okay, But
there's no time like the present now to get that
roof of yours checked out before we possibly do get something.
And once a good roof inspection is done, unless there's
some major event, you don't have to worry about doing
it again for a couple of years. Country Boy's Roofing

(26:01):
has been doing this for a very long time, and
they're very good at it, and John Eitman, to his credit,
recognizes that not everybody's just rolling in dough these days.
If you are an educator, if you are past or
present military, if you are a law enforcement a first
responder of any kind, he will offer you a fifteen

(26:22):
hundred dollars discount on a complete roof.

Speaker 2 (26:27):
Roof replacement. If you don't qualify for any of that.

Speaker 3 (26:31):
Like I've been telling you, you can get one thousand
dollars off just for dropping my name and know you
can't stack them up. We've talked about that before too.
He's got his son, Zach working with him.

Speaker 5 (26:39):
Now.

Speaker 3 (26:39):
Zach has learned from the best and he's out there
helping along with a finance company that's there. Like I
mentioned earlier, not everybody can just write a check for
a full roof replacement. And if your your hand goes
in the air on that one, that finance company can
help you make sure you've got a good lid on
your house in case we do get kind of issue.

(27:01):
Countryboys Roofing dot Com family owned and operated for as
long as it's been in business. Country with a K,
Boys with a Z or for my boomers, feel free
to just write it out the traditional way and Country
Boys Roofing will get to exactly You'll get you exactly
where you need to be.

Speaker 2 (27:19):
Countryboysroofing dot Com. What's life without a net? I suggest
you go to bed, sleep it off, just wait until
the show's over.

Speaker 1 (27:27):
Sleepy. Back to Doug Pike as fifty plus continues.

Speaker 2 (27:32):
All right, welcome back to fifty plus.

Speaker 3 (27:33):
Thanks for listening. Certainly to appreciate it. Thanks to Will
for being in here, Thanks to all of you for listening.
I can't do this stuff without him or without you guys.

Speaker 2 (27:43):
Just know that night. I know it certainly, and I
appreciate it.

Speaker 3 (27:46):
By the way, if I've asked before, I'll ask again
if any of you know anyone who whose business night
might benefit from reaching this audience of mine.

Speaker 2 (27:54):
And if yeah, just tell them to get in touch
with me. You don't have to call anybody else.

Speaker 3 (28:01):
There's some numbers you could dial that'll get you put
in touch with people who don't even live here. But
if you call me or you email me, then I
can take it from there. You don't have to go.
I don't have to hand off anybody to anybody.

Speaker 2 (28:16):
It's all just.

Speaker 3 (28:17):
You and me, Me and that person who wants his
or her business to grow.

Speaker 2 (28:22):
And I'm happy to help do that.

Speaker 3 (28:24):
I've been doing this for twenty five years and I
feel like I've helped quite a few people.

Speaker 2 (28:28):
Does it work for everybody?

Speaker 3 (28:29):
No, But if we do it right, it's got about
a ninety percent chancey, I think it's ninety two percent
of people who of clients who come on board, I
saw this research years ago, around ninety percent ninety two
something like that, of clients who just hold their nose
and say, okay, I'll I'll do that schedule right there

(28:49):
for a year, even if it's a fairly small schedule.

Speaker 2 (28:52):
I'll do it for a year.

Speaker 3 (28:54):
They come back and say, yep, let's do it again
and again and again. If you roll out after ten months,
eight months, six months, then the retention rate falls down. Accordingly,
it's just radio, especially the broadcast side of it, and
the streaming side takes a little bit longer to boil it,

(29:17):
but boil it will. If given the opportunity, with the
heat still on for long enough, you can make you
can make something happen pretty fast, but you have to
just overload the airwaves with your message. I prefer a
slow and steady growth for my clients, and I think
most of them would tell you that's working at UTA

(29:38):
Health been with me for ten years. That's a prime example.
And I've got others. A Late Health has been with
me for years. Just looking in this this lineup here,
Cedar Cove is in its first year. You yeah, yeah, Well,
these three of these are actually fairly new sponsors, so

(29:58):
that's not the best example, but a late, late, and
ut hell certainly are years for each of them. And
then same with most of my people over on the
Doug Pike Show on the weekends. They've they've got years invested,
the golf courses, the shooting facilities, the the gun stores,
all of these people that I've got over there who

(30:19):
are doing pretty well, even Kobe Stevens, my old buddy,
Kobe Kobe Galleck, the owner of Kobe Stevens's Golf Apparel
and outdoors Apparel. By the way he's been, he's been
with me. He's an on and off guy. You never
know with him. He gets a he gets a wild hair,
and he jumps in and he runs like a rabbit.

(30:40):
And I'm gonna be talking about him again this weekend,
and then he'll he'll go away for a little while
and he comes back. But what I like about him
is whether he's whether I'm talking for him personally or not,
every time I get in touch with him, he's at
another charity event doing something good for a great cause.
So I'll never I'll never fault him for not being

(31:02):
available because he was trying to help people raise money
for a good cost. Moving over by the way, I
had to see there's that I had that sheet yesterday,
and a lot of this stuff's made so much sense then,
and I talked to will about this one. I asked
him whether he carried his phone in his left pocket

(31:23):
or his right pocket.

Speaker 2 (31:25):
He said his right pants pocket.

Speaker 3 (31:27):
I carry mine in my left and it's a very
It's fifty seven percent in the right nineteen percent in
the left pocket, because duh, right handed people outweigh outnumber
left handed people. But the crew that he and I
are still trying to figure out are the five percent

(31:49):
who admitted that they carry their phone in their underwear.
So be careful who you are asked to borrow a
phone from it if you need to make a call home.
If you ever have to use my phone for some reason,
it's it will either have been in my pocket or

(32:10):
on the car seat based down, so I don't have
to worry about it. Uh. This is one eye titled
quit while You're ahead. Forty eight year woman in Florida
arrested after allegedly because she hadn't been convicted yet, but
she will be battering a thirty three year old man

(32:32):
with silly string. She battered this guy with silly string.
She should have stopped right there. She should have quit
while she was ahead, because after she'd sprayed that whole
can of silly string on him, she threw the empty
can at his face and cut him on the forehead.

(32:52):
And the drawing of blood is what God here arrested.
I think they could have all just hollered and ended
up having a pretty good laugh over it had she
not done that. But yeah she did. She felt compared
compelled to do that somehow. By the way, the top
selling beer in America right now is michelob Ultra. I
don't know what that says about us. Well, did you

(33:15):
ever see the movie Titanic?

Speaker 4 (33:18):
You didn't?

Speaker 3 (33:19):
Would you if I recommended it, knowing knowing that it's
kind of a it's a romantic thing, and it's this,
that and the other.

Speaker 2 (33:28):
But it's still a pretty well told story. Is that
enough to inspire you to go? Maybe I acknowledged that it.
I went kicking and screaming when I went with my wife.

Speaker 3 (33:39):
We were dating then, and I went and saw that
movie with my wife, and I thought, Man, this is
gonna be the most boring three and a half hours.

Speaker 2 (33:48):
Off we go. Oh, the ship's sinking. I thought that
was about it, but it wasn't.

Speaker 3 (33:54):
Okay, and one of the a fun fact to carry
around in case anybody else ever asks you about that
movie will is that song that the main the biggest
knockout song, My Heart Will Go On, almost didn't get
recorded and used in the movie because Celine Dion didn't

(34:14):
like it. I don't know who forced her hand on that.
That was a really really really good call, really good call.

Speaker 2 (34:23):
Uh.

Speaker 3 (34:23):
I have enough, man, I've got stories of plenty here
that I didn't get to today. So the good news
is I won't have to do that much prepping tomorrow
and says unless something else breaks there, how much time
do I have? Five?

Speaker 2 (34:36):
None? Zero, okay, five four three two one.

Speaker 3 (34:39):
I'm gonna get out of here and let will take
care of whatever he's got to do next.

Speaker 2 (34:42):
Thank you for listening. We'll see you tomorrow. Audios
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