Jason York - E-Z Window Cleaning - 7/26/2025

Full show from the Donovan & Jorgenson Heating & Cooling Studio: Saturday, July 26th, 2025

Episode Transcript

Speaker 1 (00:00):
Welcome into the Creative Construction of Wisconsin. Home in Prouma
show on Fox Sports Night twenty and your iHeart Radio
app coming live as always from the Donovan and Jorgansen
Heating and Cooling Studios. Gonna get really warm again early
next week. Any issues you have with your air conditioner
HVAC system go to Donovan Jorgensen dot com. So Bingo

(00:22):
emans out of town this weekend. Ray Hoffman is sitting
in as my co host, Raymond, How you been?

Speaker 2 (00:28):
I am fantastic excited for your show today?

Speaker 1 (00:30):
Well, I am too. Our special guest, Jason York Easy
Window Cleaning is en route in route and he is
running a little bit late, so you got caught up
through traffic and we will talk a lot about Easy
Window Cleaning when Jason gets here. They got a new
location in Madison. They're celebrated, I think their twenty fifth anniversary,

(00:52):
and we will talk a lot about not only the
commercial side, but residential side and number of services that
they that they offer at Easy Window, claiming that people
might not know that they offer. And we'll talk to
Jason when he gets here. How are things over at
Creative Construction Wisconsin? Things are going, well, good busy.

Speaker 2 (01:12):
It's uh, they're always busy, which is a fantastic thing.
But I thought, Mike, we are going to talk about
NASCAR's and that what we say.

Speaker 1 (01:18):
We may get to that later the show, probably not,
since Big Os sent thes a bunch of pictures. Well,
I'll tell you what. You can't get much closer to
the race cars than Bigo.

Speaker 2 (01:28):
No, it's a wonderful thing that his sister works with them.

Speaker 1 (01:33):
Hey, one thing, when when Bingo's here, he always says,
Sam tells me, I can't say that we have time
for any more jobs, you know, especially inside until maybe
at the end of the year. Now that he got here,
do you want to say, hey, give Creative Construction of
Wisconsin a call. They can get to you next week.

Speaker 2 (01:51):
Nope, I'm not going to get Sam.

Speaker 3 (01:53):
I'm not going to get Sam either, not even a chance,
because she might drive over and take over for Jason
to go.

Speaker 1 (02:00):
No, that's not happening.

Speaker 2 (02:02):
I think she's got me on speed dial like you
do them.

Speaker 1 (02:04):
Yeah, you know what, and Aaron is with U with Bingo,
so it Sam would would uh, Sam would maybe take
one of her horses and come out over here and
say to you knock it off, we cannot. I love
the fact that they're that busy, and the reason they're
busy is because of the work that they do at
Creative Construction of Wisconsin.

Speaker 2 (02:25):
This quality, the quality they provide, the customer service they provide.
I pay very close attention to their Google reviews, and
their Google reviews are always talking about some employee that
did a fantastic job, how great the office is, how
great Devin sam are to talk to, how great Bingo
is to go out and do the quotes, and how

(02:46):
very customer customer focused he is, and that's huge in
this industry.

Speaker 1 (02:51):
Look, we personally used have used Creative Construction. And that
whole speed Dow joke is my wife's got Zach at
speed dial. Anytime I try to do a little fixing,
you know, myself at home, she just calls Zach and says, look,
just see you know, my husband's attempting to do this,
and get ready because he'll be calling you in the
next ten minutes. And so we have that and I've

(03:14):
sent them out to just a number of people. My
favorite story is a friend of my wife's had a
competitor of theirs out and the sales guy would not
leave until she signed the contract. I wouldn't leave, and
she called, like he wasn't even out of the parking lot,
and she called and she was crying and said, the
guy refused to leave until I signed it, and I

(03:37):
have twenty four hours to cancel it. And I said,
give me the guy's name and number and I'll cancel it.
In twenty four hours. I canceled it, and Binga went
over and she and he just came back next time
I saw him, said he would not leave and sold
her a bunch of stuff that she didn't need, and
then they took the job over. And this woman, I'm
telling you, she has recommended Creative Instruction in Wisconsin to

(04:01):
everybody in your neighborhood. And they come over and see
this new kitchen they did and the job they did,
and just our tickle pink with the work that Creative
Construction did.

Speaker 2 (04:11):
Absolutely and unfortunately stories like that are in our industry
running rapid and you know, I've actually heard stories where
they've actually had to call the police to get a
contractor out. That's why it's really important to work with
a contractor that has the ethical standards of like an
MBA member or an AIRY member. Correct, it's very important.

Speaker 1 (04:28):
Yeah, I agree, Hey, looking at once Jason gets here,
we'll have a conversation with him. But on their website
again Easy Window Cleaning dot com. When you take a
look at some of the that servant leadership heart that
this company has, and and and some of the causes
that they believe in that I'm on that page now.
One of them is very close to home for you.

(04:48):
The Operation Finally Home giving back to our heroes is
something that you're a part of as well.

Speaker 2 (04:53):
Absolutely, I've been owning Jason and Michael, the two partners
and Easy Windows for years and UH ask to one
day if they would help us out with Operation Filing
Home in twenty fifteen when David started it here in Wisconsin,
and they jumped they said absolutely, And they have been
providing window They've been taking care of the windows of

(05:14):
our veterans' homes for five years after the home gets
transferred to the veteran. But they also participate in all
of our events. They're there all the time and they're
always talking about it.

Speaker 1 (05:26):
So you know, Ray, will, you and I have had
this conversation a lot over the years. You can kind
of get to find out what the soul of a
company is on when you take a look at what
they do, kind of like Current Electric to the foundation
right when you were working there, and they've carried that
on the foundation. You know, they go back and they

(05:46):
give back to nonprofits in our community, and that's kind
of what they believe in. When you look at Easy
Window Cleaning and you see that they're involved with Kathy's House,
which is a home away from home for people that
have curious illness. They're involved in the Adopted Highway, They're
evolved in the operation Finally Home and Sara do for

(06:07):
the soul, there's a number of community causes that they're
very much involved in, and I think that tells you
a little bit about Jason and Michael and their organization
that they're willing to put on their website. Here are
the causes that we support and hear the reasons.

Speaker 2 (06:24):
Why absolutely, And I mean it's not just Michael and
Jason Jason handing over a check or doing any kind
of donation. It's their entire team. The way I've known
Jason and Michael since I don't even know if they
had a truck wrapped when I met Jason and Michael.
Yet now they have four locations, just opened up a fifth,
and they built that by constraint on customer service, contrating

(06:46):
on employee education, concentrated on employee safety. And really the
fascinating thing that I've seen over the years is they've
never lost that family touch with their employees. It's a
family organization. It's run by Michael and Jason, yes, but
they really treat their employees as family, and the family

(07:06):
actually goes out and helps these groups, not just donates.

Speaker 1 (07:10):
Well, you know, a year ago when Jason was in,
he was talking about they're going to hopefully be opening
a new location in Madison, and that's happened. They're in Sheboygan, Walkershop,
Burlington and Mechwon and the Madison one was coming last
time he was in and he said, it's kind of

(07:30):
breaking news. It looks like this is going to happen,
and it has so now and you know that again Sheboygan, Walkshop,
Burlington and Mechwan, but they've included Madison now and a
company that's growing. And again, when you look at that
company and some of the things they believe in, and
you go on their website at easy Window, cleaning dot com.

(07:52):
And if you go to about us and look at
their mission statement and what their commitment is, it's really
interesting to me when you have a company that's will
to put on their website and I say this a lot.
You can't run from it when you put your mission
statements treat every customer, employee and business partner as we
would like to be treated, using the guiding principle with

(08:13):
every decision we make to create a winning situation for
all involved with our company. They can't run from that
now because people can say, hold on a second. Right
on your website, it says you want to treat me
really well as a customer, or as an employee, or
as a business partner. And I know that about your
company because you have it right on page one of
your website. I think that says a lot about Jason

(08:37):
and about Michael and that whole organization that, look, we're
not afraid to tell you what our mission statement is,
and we will we will then keep ourselves accountable.

Speaker 2 (08:46):
With that absolutely. And Jason and Michael believed that since
the get go, since I met them, and before it
was even on their website or they even had a
mission statement saying it. They always have believed and always
will believe that you give the same treatment that you
would expect to be treated to all customers, and that's
wider customer service and water readings and reviews are so great.

Speaker 1 (09:08):
Yeah, and when you go again go on their website,
they do a great job of basically taking the curtain
back and saying, look, you can look at what we do,
the areas we serve, the services that we offer, and
then about us with a mission statement and what their
commitment and then the causes that they believe right on
the website. And I think Easy Window Cleaning is a

(09:29):
company that whether it's as residential or it's commercial, because
they do both. They do new construction window cleaning as
well mirror mirror and light fixture cleaning. And I think
Easy Window Cleaning is a company that if you need
help and you're looking for somebody to at least ask
the questions about what the process looks like. And we'll

(09:51):
talk to Jason Yorke about that when he gets here,
I'm sure before segment two, and talk a little bit
about some of the things that have changed for them
over the last year or so since the last time
he's been in and one of them is opening that
that new location in Madison, which I think is awesome.
And when you look at the areas that they serve,

(10:13):
you know, from Bayside to Ceedar Grove to Dusman, they're
all over. They're all over the state of Wisconsin. Nina,
New Berlin, Oak Creek, Oakfield, Richfield. I don't know if
they do they do Coler. We're Spencer, our producer is
from I'm a little surprised they do Coler, but you
know they might come out there and help. But if

(10:33):
if Spencer needs the windows cleaned it you know where
he lives, they certainly will be willing to do that.
And he's Spencer's happy. I'm talking about downtown Cohler at
this point because nobody really talks Coler.

Speaker 2 (10:45):
Well, now we know why he's such a big NASCAR fan,
because he's up in the race area of Wisconsin.

Speaker 1 (10:50):
Yeah, he is. He he wanted to take over for
the show and before Jason got here to talk about Nascar,
and they said, no, we're not doing that because unless
you want to talk about Colt true and that that
NASCAR movie that I watched a bunch of times where
we are not going to uh we're not going to
be able to do that. Hey, when you when you
go on that the website for again Easy Window Cleaning,

(11:13):
you take a look at the services and the areas
that they serve, and you'll find out a little bit
too about them because not only are they doing residential
and they're doing a bunch of commercial, but the Cedar
Grove window cleaning, so they're they're they're in the the
business part of it too. McFarland, uh, Monona Grove and Madison.

(11:36):
I mean they do a ton of Oakfield. Not only
are they doing that this for commercial and residential, but
they're in with with the government, the local governments to
make sure the buildings and the windows are cleaned in
those buildings.

Speaker 2 (11:48):
Absolutely. And I mean the great thing about another great
thing about Jason and Michael, and I can't say enough
about them because I've just had so much respect for
them over the years. They take their certifications, they take
their associate for the window cleaners. I can't remember exact
name of it, but to wring a window cleaners Association.
Jason and Michael have both been presidents not only teaching

(12:09):
local but also teaching nationwide. And I think that's tremendous
that they would do that.

Speaker 1 (12:14):
Yeah, and look when each week when bingos here, we uh,
we talk about that part because it's really important to
him that people continue to to to through their education
process and any certificates that that you know you need
to go to you need to do some educational part
of it. Obviously important to everybody involved. Over an easy

(12:36):
window cleaning. It's funny because the first time that Jason
was coming in, I thought, Man, how are we going
to spend an hour talking about cleaning windows? Well, there's
so much to it there, you know. I I again,
maybe I don't do it, but my wife will get
out and clean their windows, and I think, well, you
know how much to it? But when when he's here,
he's so passionate about the field that he's in and

(13:00):
the company that he has, there's a lot to talk about,
a lot of questions to talk about how they go
about it, what the process is, what the cost is,
and why they continue to grow And when you're opening
a new location in Madison not the time when a
lot of companies are looking to expand they're looking to survive,

(13:21):
and this company is expanding again into the Madison market
because they've had so much success in the other areas
that they're working in.

Speaker 2 (13:29):
Yeah. Absolutely, they're just a fantastic group. And when I
first met them, they were only doing window cleaning. Now
they offer six different services, I believe total.

Speaker 1 (13:38):
Yeah.

Speaker 2 (13:39):
I actually learned a couple of things preparing for the
show that I didn't know they were doing yet.

Speaker 1 (13:43):
Mirror and light fixture cleaning.

Speaker 2 (13:44):
I did not know that.

Speaker 1 (13:45):
No, there you go, exterior cleaning, gut or cleaning. And
they sell a product easy window Cleaner five bucks. Get
a case of twelve for fifty something like that if
you want more. And I just love the fact that
they're expanding into different areas, different services. And again, when
Jason York gets here, I should be here in a
few minutes, we will continue to talk about that.

Speaker 2 (14:09):
Hey, when I've actually used that window cleaner, it's phenomenal.

Speaker 1 (14:12):
It's great you've used it.

Speaker 2 (14:13):
Oh yeah, they would also donate a case of that
window cleaner to every home.

Speaker 1 (14:17):
Oh so, but Mary would use it at your house? No, no,
you do that.

Speaker 2 (14:22):
No, I had to try it once.

Speaker 1 (14:23):
Oh, there you go.

Speaker 2 (14:24):
When I clean the cars, I use it and it
works great.

Speaker 4 (14:27):
Yeah, yeah, I need Jason, if you're listening and bring
one of these in if you got what I need
one from my car, that's for sure. Hey, the stuff
that you're helping out bengoing the people that creative construction
with Scottstin, you're doing a lot of social stuff for them, correct, Yep.

Speaker 2 (14:44):
I do a lot of your social media, do a
lot of promoting of the show. I also take care
of their Google reviews, do a lot of back end
stuff on their website, write their blogs. It's just it's
a lot of fun to work with a team that
is so passionate about the industry. It's so passionate about
taking care of customers. Uh, makes it pretty easy.

Speaker 1 (15:04):
Hey, so you're still really involved with Nary people and stuff.

Speaker 2 (15:09):
Nary people. I'm not a Nary member anymore.

Speaker 1 (15:11):
Right, but the Narry people you're you're really involved in.

Speaker 2 (15:14):
Oh yeah, some of them have become some great friends
of mine. So they'll never go away.

Speaker 1 (15:18):
You know, it's interesting.

Speaker 2 (15:19):
I probably want a couple of them to the there
you go. Actually, that's just I'm just joking. Don't yell
at me, don't yell at Ray.

Speaker 1 (15:25):
He's just joking. You smiling and all of that. You know,
I'm as you are a big fan of Michelle and
the people over at the front office, huge fan and
and certainly n b A. You're still pretty involved in there, absolutely, Yeah.

Speaker 2 (15:38):
Yeah, I talked to Toby over there and Pam all
the time.

Speaker 3 (15:43):
Yeah.

Speaker 1 (15:43):
They they're some of my favorite people. They I've gotten
a chance to em see their awards maker. I think.
I think I've done it three years and it's probably
run its course for them, and that I'm okay with that.
If they want to bring somebody else in, you know,
I know you do some EMC and stuff for him, so.

Speaker 2 (16:00):
I do so, you know, but you're more important. You're
better than me.

Speaker 3 (16:04):
Oh, I have no idea about that. If you want
to go back to the neary one I did. Nobody
would say always better than anybody, including my wife on
that one.

Speaker 2 (16:12):
But I think they're going to be here in the
next couple of weeks because they have prayed to homes
coming up.

Speaker 1 (16:15):
Correct, Yeah, and and they will.

Speaker 3 (16:17):
Then.

Speaker 1 (16:17):
It's interesting. I've known Pam a long time, but what
I didn't know about her she sings like an angel.
My Kathy Lamfa and Todd the MafA, my my sister
in law, brother in law, go to church with Pam,
and all of a sudden, there is the connection. And
my sister in law said, you understand like she she
sings like an angel, And I go, really, I had

(16:39):
no idea, And I mentioned to tour She's like, not
like an angel. I just happened to sing at church
a little bit, but really good people and.

Speaker 2 (16:48):
Her sing at an event. Yet we've been trying.

Speaker 1 (16:50):
Yeah, according to my sister in law, Kathy Lamfa, you
should make sure you get her to sing out at
one of these.

Speaker 2 (16:56):
Right, So, Pam, if you want me to m see
a show, you have to sing the national anthem, then I.

Speaker 1 (17:00):
Guess I'll be doing it again. Hey, when people ask you,
why is it important for companies, you know, like Easy
Window Cleaning to be involved with with NARY and MBA
and to be involved in that, what would you tell them?

Speaker 2 (17:15):
It's the ethical standards. I mean, it's the education. Knowing
that you're fellow people in your industry, working with the
people in your industry. That the great thing about all
these associations Narry, MBA, there is no real competition. When
you're at one of these events. They're all friends and
they all pass Yeah, they pass information back and forth

(17:37):
about the new laws coming down, the new permitting requirements.
They help each other, they don't fight each other, which
is a fantastic thing.

Speaker 1 (17:46):
Yeah, I totally agree with that. And that was and
I've told this story a lot. That was one of
the the AHA moments for me when I went to
my first after five Live and there were guys that
were actually had PI a house pitched to an owner
of a home to redo their kitchen, and they were

(18:07):
they were going back and forth, Hey, did did she
tell you this? And they were waiting for the homeowner's
answer on which they were the only two that had
gone in. One of them was going to get the job,
and they were comparing notes and talking about, Hey, if
you get the job, here's one thing that I saw
when and I don't know if you saw this, but

(18:28):
you need to make sure you fix this first. And
I shook my head because I came to that meeting
as a high school basketball coach and I would never
do that, but you know, I'm competing with you. You
know I would. I'm not going to tell you what
I'm running against you, but that's what they were doing.
And I walked away and I went right up to
somebody who was on the board of Neary and I said,

(18:49):
is this like the standard? Yep, I said, because this
shocks me. And they said, no, that's just how we
do things here.

Speaker 2 (18:56):
And it is the standard. I mean even the even
Michelle Brown every but it's involved. The board promotes that.
The board for both organizations. One of my friends, actually
you know him, Randy Miller.

Speaker 1 (19:07):
Oh yeah, I went all right yesterday or three days ago.

Speaker 2 (19:11):
He does windows. Guess when I met him when I
worked for a window company and him and I became
friends because of that in those interactions. So it's a
fantastic thing. And I you and I met, yes, because
of that long time ago, long time ago.

Speaker 1 (19:28):
He's Ray Hoffman. He is my co host for this
week with Creative Construction Wisconsin Jason York from Easy Window Cleaning.
Hopefully he is in the parking lot during the break,
I'll go take a look, and if not, I've got
some questions for you on the other side of the
break regarding operation filing home and talk a little bit
about that. Again. He is Ray Hoffman representing Creative Construction

(19:51):
Wisconsin and this is the Creative Construction Wisconsin home improvement
show on Fox Sports nine twenty and your iHeart Radio App.
Welcome back to the Creative Construction of Wisconsin Homie Provacho
on Fox Sports nine twenty in your iHeart Radio App.
Coming live from the Donovan and Jorgensen Heating and Cooling Studios,
the largest employee owned HVAC company in the state of Wisconsin.

(20:15):
I'm Mike McGivern alongside my co host for this week.
He's Ray Hoffman representing Creative Construction Wisconsin. And look who
showed up? Look who showed up. I think you're sitting
in the parking lot. I wanted to know what Ray
and I would say about him behind his back, but
it was all good. He is Jason York own her
Easy Window Cleaning. Go to easy window Cleaning dot com. Jason,

(20:37):
it's first of all, it's good to see.

Speaker 3 (20:38):
How you've been to do as well. That's always good
to be here.

Speaker 1 (20:41):
Business is good.

Speaker 3 (20:42):
Business is good.

Speaker 1 (20:43):
Tell me about the Madison location. Congratulations. A year ago
you were you were like, gave us some breaking news.
This thing's gonna happen. We're gonna we're gonna expand into
Madison and been a good move for you guys.

Speaker 3 (20:55):
It yes, it is. It's a it's a whole different
world in Madison. Yeah, on the other side of the country,
I think, right, Yeah, it's funny.

Speaker 1 (21:03):
I just talked to this story yesterday. It was yesterday,
I guess. I was having a cup of coffee with
the guy and we're talking about the difference between the
Milwaukee market and the Chicago market, and I said, might
as well be on the other side of the world.
It's just totally different. I think Madison is the same.
What years and years little years and years ago, I
was driving I call up in Madison and people kept

(21:27):
beeping at me and flipping me off, and I was
using a friend of ice car, right, and I'm like,
I didn't cut anybody off, What is your problem? And
I went into the parking lot and I went into
the trunk to grab my bag, and the guy had
a George W. Sticker, Like I had no idea why
people were so mad at me, and I now then

(21:48):
it all made sense, and I just cracked up. I'm like, Okay,
I wasn't cutting people off. I wasn't losing my mind here.
But it's just a whole different market. And look, you
got to figure it out, right.

Speaker 3 (22:00):
You just got to drive a super room new blend in. Yeah,
that's a that's a really good point. I was not
driving the super room.

Speaker 2 (22:07):
By the way, window cleaning trucks.

Speaker 3 (22:09):
Uh super U No, but you know, maybe maybe they
will after this radio show.

Speaker 1 (22:15):
Hey, so when you go into a new market, and
I'm sure you guys did all your work and and
and the research before, is the business in Madison more
residential at this point?

Speaker 3 (22:26):
Are more commercial? We're always more residentially focused. There's plenty
of opportunity I think in both worlds, but we really do
key in on the on the homeowner and residential. To
be honest, our guys don't want to go off a
ten story twenty story building. They're more they're more happy
on a forty foot les.

Speaker 1 (22:45):
They will they will, yes, but it's not not their preference.

Speaker 3 (22:49):
Correct.

Speaker 1 (22:50):
And then do you have salespeople now in the Madison
market or how do people know that you guys are
now there?

Speaker 3 (22:57):
Uh? We do a great job of internet marketing. I'll
say that.

Speaker 1 (23:01):
Good for you.

Speaker 3 (23:02):
And we beat the bush and we participate in the community.
To us, being part of the community, it's a big
part of it. And having our staff participate in the
community and give back, it's it's it's critical to every
location we have. We want to genuinely be part of
that community.

Speaker 1 (23:18):
And you guys opened up in wake Shock, correct, you've
been serving Wakshat since two thousand, Burly in twenty seventeen,
then the Mechwan Sheboy again, and now in Madison again.
Different markets for sure. But first of all, how many
employees we're.

Speaker 3 (23:38):
In that fifty to sixty range this year? Yeah? Yeah,
never never dreamed that we'd be more than just two
of us. And when we first started out.

Speaker 2 (23:46):
No, I remember four or five. Yeah, when I first
met you, I think there was like four at the time.

Speaker 1 (23:51):
Orson.

Speaker 3 (23:51):
Yeah, it's been neat to build a family.

Speaker 1 (23:53):
The really need which location and you I can ask
you dollar wise, but which location keeps you the busiest?

Speaker 3 (23:59):
Oh? Walker shot hands down, and that's because you've been
there for twenty five years. Yeah, we've been congratulations by
the way, celebrating twenty five years your business. Thank you.
I never would have dreamed it. I never would have
thought it, but things happen, and momentum is just a
beautiful thing.

Speaker 1 (24:14):
Hey, if somebody asks you what sets you apart? You
have a lot of competition, and there's more competition coming
all the time, and guys that did that have a truck.
Probably the way you guys started, right, what sets you
apart from the competition.

Speaker 3 (24:27):
Systems and training one hundred percent? You know, Yes, we
were bucket bob as we call them, along talking about
but we decided that, you know, hey, there's a lot
of liability, there's a lot of opportunity to get hurt,
so we really lean into training. In addition to our
twenty fifth year and celebrating it and opening a new location,
we revamped our whole training program this last winter and

(24:50):
it made a considerable difference. I mean, and we had
a good training program and what we implemented this year
made it even better.

Speaker 1 (24:59):
What made did you guys decide? Again? We talked about
it in the first first segment where Ray talked about
your company and the people at Easy Window Cleaning and
how furthering education, making sure that you're on top of
any trends, any new products, things like that. Why did
you guys sit back and go, Okay, we need to
revamp our training part of it?

Speaker 3 (25:23):
If you watch pay attention to any business, the numbers
tell you everything. When you have more breakage, let's say,
when you have dissatisfaction from your employees. It really almost
always circles back to are they trained, do they have
the right information in their heads? Anyone can give them
a good tool in their hand, but you got to
give them a tool in their head before you give

(25:44):
them a tool in their hand. And to get value
in what you're doing, whatever you're doing, whether you're hosting
a radio show, you're working in marketing, you're you're a
window cleaner. You need the educational foundation to be successful.
And when you're successful, everything's good, right, everything feels right.

Speaker 1 (26:03):
Hey, where do you find employees that have that that
passion and interest to put sweat equity into your company?
What do you know? Is it? Is it a kid
that's that's at a high school looking for a career.
Is it somebody that's been in the business. Is it
when you when you interview somebody to be a part
of your team. It's more than just giving them a

(26:25):
squeeze and saying go and clean windows? Obviously, but what
makes the perfect employee for a place like yours?

Speaker 3 (26:31):
Gosh, everything I mean, and that's probably we've been so
open minded to whomever walks in the door. I think
that's the key is the diversity. You want an older guy,
you want a younger guy, you want a little of everything.
Any good team has diversity, has a mixture of personalities
all one thing, it doesn't work. And we see that
in our different stores. They all have their own personalities.

(26:52):
We've got one store that's all Type AS. It's kind
of a tough that's a real tough monsitor to manage,
but they've self managed really well. We have another store
that's all Type B personalities. I'd like to say it's
this one little box, but it really isn't. It's being
open minded to everyone who walks in the door. I'd
quite honestly say I'd prefer not to have somebody with

(27:14):
experience because I don't feel our competition creates the same
culture that we do. So they come in with the
pre loaded, you know, frame of mind, and we'd rather
have somebody who goes, I never thought about doing this,
and now they love it.

Speaker 1 (27:27):
You know, Ray, That's really interesting because a lot of
companies will will say, look, we don't want to spend
the money to train the guy. So when once they
they spend a year or two at our competitor, we'll
try to go get them. So that now, Jason's whole
deal is what he just said. Look, we would prefer
to have somebody without the experience so that we train
them in the way that we do and we go

(27:49):
to market because we're different than our competitor.

Speaker 2 (27:53):
I think it's great, Jason. Jason just said it. The
culture that Michael and Jason created at Easy Windows is
final nomenal. I mean, you can hire people and you
can educate them, but for them to want to stay,
you have to have to write culture.

Speaker 3 (28:05):
Right.

Speaker 2 (28:05):
We've talked about that on the past shows, and Jason
and Michael have created a phenomenal culture that people want
to stay because their family. Like you said earlier, we're
taking our family to fond Lact for a team building
exercise to day, he said, he didn't say his employees.
He said, we're taking our family up right, And that's

(28:25):
that's a kind of culture that Jason and Michael create.

Speaker 1 (28:28):
What do you guys doing in Final Act Today?

Speaker 3 (28:31):
We're going to a park that has an obstacle course
on the water Man, and so everyone gets to go
through these obstacle courses and it's it's a fun team
building thing. We try to do two events a year.
Is it going to be competitive, No, but it's going
to be a lot warmer than last year sixty five.
It was cool to trust me, it'll be unless you
bring that water park into this studio where I have

(28:52):
a space heater blowing right now.

Speaker 1 (28:54):
Yeah, it's going to be one. We're good for you
to understand that. The culture side of it. You know,
as a former basketball coach, I just had this conversation
NIL now has come to the state of Wisconsin high
school athletics. I'm so glad I'm retired because that's going
to cause such culture problems in the locker room. Right
If your fourth or fifth best player gets an NIL

(29:16):
deal because his dad works at a company that wants
to do that, and your two best players aren't getting
those can you imagine that culture? And I love the
fact that the owner of the company says, look, we
do two of these a year, bring our family together
to make sure that everybody is you know, is on
the same page and we and they understand that we
care about them. And that's kind of what you're doing today.

Speaker 3 (29:37):
Yeah. Yeah, And it's neat because some of these people
never meet each other except for these events. Because you know,
a person working on a Burlington location doesn't get to
Sheboygan very often, and a person in Sheboygan doesn't get
the Madison very often. So it's the one time that
they all get to come together and realize that they're
doing the same thing, just in a totally different world.

Speaker 1 (29:56):
He is Jason York again, owner of Easy Window Cleaning,
and there's so much that goes into this, and we're
going to get into that here in this segment and
spend the next segment into some of the things in
the process that they utilize. And let's start with that
if we can. Jason, Actually, the first question is how
much repeat business do you have? And do you have

(30:18):
people that are on a contract or a maintenance program
with you or is it a monthly deal or how
does that work today? If somebody wants to have you
come out once a month, once a quarter to clean
their windows, is it they just call you or do
you have them like on a maintenance program.

Speaker 3 (30:35):
I'd love to say we got them by the short hairs,
but no, it's a handshake and a commitment, verbal commitment,
that's it. Some companies do like those contracts, but let's
face it, if you're in a contract that you don't
want to be in. That's not a place anyone wants
to be. So if you want us, that's when. That's
the type of person we want to service. If you
don't want us, we don't want to be there. We've
had awkward situations. We've all had awkward situations in life.

(30:59):
We don't want to make anyone feel compelled to be there.

Speaker 1 (31:03):
Hey, when you when you when you do one or
two houses in a neighborhood, do you guys, do you
guys put signs out?

Speaker 3 (31:10):
Do you guys? Do they see your day? They see
your trucks or what it is? We have red trucks
for a reason that people they stand out. When we
had one or two trucks, people would say, oh, I
see your trucks everywhere. You got a big fleet. It's like, no,
we only have one or two.

Speaker 1 (31:23):
We only got one or two, but they see them
all over the place. How how long is a typical house?

Speaker 3 (31:30):
Right?

Speaker 1 (31:30):
I guess there's not such a thing.

Speaker 3 (31:32):
Nope. But if there's you know, a typical house where
it's you know, upstairs, downstairs and there and they have
seventeen windows, how long does that take you guys to do?
I'll just say a few hours. We very rarely have
any jobstacle over a day. There are some pretty extravagant
homes that can take a while, but generally speaking, a

(31:54):
couple hours to a day is our turnaround time on
most homes.

Speaker 1 (31:59):
And the pro is to give you guys a call
and and again there's five locations, so pick the location.
But when I'm talking about the areas that you service,
I mean we talked from Nina Tech. I mean they're
really southern Wisconsin and the valley, and I mean you
guys travel a little bit for sure. The process is

(32:20):
if they if somebody gives you a call, do you
guys offer free estimates?

Speaker 3 (32:24):
Yep, yep. Generally speaking, we go out to the property
every time, very rarely that we don't to give an estimate.
So we come out, they call email, we come out,
we take a look. Within twenty four hours, typically twenty
four to forty eight business hours, we'll go out, take
a look at the property, whether it's commercial or residential.
We'll walk it, we'll see safety concerns. We'll get our
numbers together and get an answer within Like I said,

(32:47):
a day or two business day or two.

Speaker 1 (32:49):
Do people need to get an estimate or can they
call you and say, let me send an appointment for
you to come cleaner windows.

Speaker 3 (32:56):
They can do that, but we're still going to give
them an uestment before we show up on the py
because for everyone's good. You know, you want to know
what you're getting into.

Speaker 1 (33:04):
Hey, your day to day now again? Five offices? Are
you just traveling between offices? Do you do you stay
in one location to do zoom calls? Well, give me
your day to day.

Speaker 3 (33:14):
Me I'm unique within our company. I could put two
hundred and fifty miles on a day easily. I could
be a madisone one part of the day shaboy and
the other part Metkwan Burlington, sometimes a combination of them.
I try to work remotely and not move for two
days a week. The rest of the week, I'm out

(33:34):
of each of our locations.

Speaker 1 (33:36):
So you're you know, the management part of it now
is completely different twenty five years ago from what you
were doing back then. Trying to keep the doors open,
keep the lights on, climbing ladders, climbing ladders. Do you
miss that part of it at all? I do.

Speaker 3 (33:51):
Actually, the to me, I'd rather be noson glass Washington
windows any day of the week than no offense talking
to you. We're gonna get to a break and we're
talking Nascar after this.

Speaker 1 (34:07):
Is all happy? Uh, kicking him own studio? You want
to be here? No wonder if he was late? Right?
It's gray, isn't it? As soon as you find out
finger wasn't hear you?

Speaker 3 (34:17):
You drove on the radio station for a half hour saying, Hey,
I'm stuck in traffic.

Speaker 2 (34:23):
I've spent years promoting Jason.

Speaker 1 (34:26):
Yes, yes, and you you you you missed. There's a
lot of guys that don't miss that swinging hammer type
thing anymore.

Speaker 3 (34:34):
And it you know, there's something therapeutic about window clean
believe it or not, and and just getting into your
head and doing the task and then the instant gratification
of sitting back and going, look at I did that.
You know a couple hours later. No, any window cleaner
would appreciate exactly what I said, even if they own
a company of four hundred window cleaners, they probably still

(34:55):
miss it.

Speaker 2 (34:55):
And I have to point out because it's very rare
you find a person it says it's very therapeutic clean windows.
So that's why that's how you know easy windows is
a great company to work to come out and do
your windows because they think it's therapy.

Speaker 1 (35:10):
Yeah. So hey, I don't know if you were listening
to the first segment, but you sell a product that
that race says is great, and uh yeah, I got
to get I have to get some of that. So
I got to find out for myself. If he said
he used it in his car, that's where I need it,
because cleaning the inside of a car window is the worst.

Speaker 3 (35:26):
I actually what I would recommend for that nothing but
pure water, really pure water, just one hundred percent. You
get some distilled water and a towel that'll be perfect
for your for your wind till hunt.

Speaker 1 (35:38):
Well, and look the last time when when we had
you in and I asked you one of the things
that sets you apart, and you talked about the water
part of it. And we're going to get to that
on the other side of the break, because that sets
your part as well.

Speaker 3 (35:53):
You know.

Speaker 1 (35:53):
One of the questions when the lady at my condo
heard that you were coming in, said what did they
just use soaping water or what? And I said, well,
I'm gonna ask him, and we'll ask you that question
on the other side of the break. He is Jason
York Easy Window Cleaning. You can go to easy Window
Cleaning dot com. They've got locations in Sheboygan, Walkshop, Burlington,
mechwand new location in Madison. But trust me, if you

(36:16):
go to that website and you look at the areas
that they cover, man pretty much a lot of the
state of Wisconsin, and they Jason. If you call there,
the people can answer any of the questions you have.
Pick the location that's closest. But if you have overall questions,
you can reach out and ask for Jason to give
you a call back and he will certainly do that.

(36:38):
This is the Creative Construction of Wisconsin Homiproven Show on
Fox Sports nine twenty and your iHeart Radio App. Welcome
back to the Creative Construction of Wisconsin Homie Proven Show
on Fox Sports ninet twenty and your iHeart Radio App.
Coming from the Donovan and Jorgansen Heating and Cooling Studios.
I'm Mike McGivern alongside Ray Hoffman, representing Creative Construction Wisconsin

(37:00):
and our special guest in studio. He made it. That's good.
He made it. Jason York Easy Window Cleaning. Go to
Easy Window cleaning dot com.

Speaker 3 (37:09):
Hey.

Speaker 1 (37:09):
At the end of the last segment, we talked a little
bit about the water part. For for how you guys
go to go to town with this right, how you
how you go to the somebody's house and what sets
you apart? And one of them and a woman at
my kind of said that they just put some soap
and water and clean my I don't think they use
soap and and you do not, correct, We do, but.

Speaker 3 (37:32):
In limited doses. Most of the time we clean with
nothing but pure water, pure water. If we do use soap,
it's it's similar to Dawn. In fact, a lot of
people used on We use an actual soap that's very
similar to don The big difference is it doesn't have
animal fat in it, whereas donner Joy does, and that's

(37:52):
where your streaks come from. But the majority of time
we clean windows with nothing but pure water. We have
systems that that clean the water per se and gets
it down to less than nine parts per million.

Speaker 1 (38:06):
That's particular.

Speaker 3 (38:07):
And now I remember a year ago, because I was
just your throwing numbers. I went to Mesmer, I did
Catholic schools. These none didn't teach me math very well,
So you were talking all these numbers, which is pretty
again sets you apart from a lot of your your competitors. Yeah. Yeah.
If you think of the spot free rents when you
go through the car wash, Yeah, that's what we used
to clean windows. Basically, is that same water. If you

(38:30):
get over nine parts per million, you get spots.

Speaker 1 (38:33):
Hey, talk to me a little bit. When somebody has
you guys, come out. What does what does your service include?

Speaker 3 (38:41):
Right?

Speaker 1 (38:41):
Are you guys cleaning screen taking screens off? Are you
tell me about what you guys include in this process?

Speaker 3 (38:48):
Well, well, somebody's car and polish their shoes if they want.

Speaker 1 (38:52):
Do you come to Pewaukee?

Speaker 3 (38:54):
Yah?

Speaker 2 (38:56):
Maybe I can bring my five cars over here.

Speaker 3 (38:58):
Car collectors look out. No, a typical cleaning. As we
clean inside it out. We open up all the windows,
we clean out the cill areas, we clean the screens.
I usually try to talk people into removing some of
their screens, because people put screens in every window, and
you don't need them in a window if you're not
opening it, if you don't open a window, take that
screen out. I preach that, and I'm glad to have

(39:20):
a big audience today that I can say this is
so loud. If you don't open that window, take that
screen out. It just impedes your view, It makes your
window dirtier over time, It just holds allergens. There's no
reason for it. More passive solar heat comes in your
window in the window time if you take them out.
If you open the window, absolutely leave a screen in it.

(39:42):
But if that window in your living room just sits
there and never get to open, take that screen out.

Speaker 1 (39:47):
Jason, how much? And I would assume that you have
people on both sides. I think people that have you
all may be way more than you think they need
you monthly, and people that probably don't have you out enough.
How often would you recommend that people get their windows cleaned?

Speaker 3 (40:05):
Our average customer does it twice a year. Spring and fall.
I never understood the spring and fall thing because to me,
that's like the worst time to have your windows done,
because that's because that's when we have the most unstable weather.
We have brain non rain, this, that and the other thing.
Pollen's leaves falling in the fall. To me, the middle
of the summer and when in a little winter make
the most sense. But you know, I'm just the window cleaner.

(40:26):
I don't pick people's people take that advice. Some do,
but most springall and you do.

Speaker 1 (40:33):
Have some Look, I would I would believe that once
somebody has you, guys come out. They they want it
more than twice a year, right, because they they love
the end product. People that call you monthly, do.

Speaker 3 (40:47):
You just go?

Speaker 1 (40:48):
Are you sure you want us out here?

Speaker 3 (40:49):
Mon? We do have monthly customers, and and to be honest,
I'm always scared. It's like, gosh, are we gonna leave
worse than when we got there? You know, we're gonna
leave a streak in this otherwise clean window. But yeah,
some people, well that's a real priority. And so monthly
is not uncommon. It's not super common, but it's not uncommon.
But yeah, semi annually. If you have a lake home,
they they typically go three times a year because you

(41:12):
got the spiders, the insects, all the you know.

Speaker 1 (41:15):
Yeah, and once you once you have a really clean
view view of the lake.

Speaker 3 (41:20):
Correct, there's something to be said about it's hard to
go back, so to speak. Yeah, I agree, those are
My favorite customers. Is somebody who went twenty five years
and then all of a sudden they saw the light
so to speak. After we clean their windows and then
they become regulars and a huge difference, huge difference. It's
huge difference.

Speaker 1 (41:37):
How much repeat business do you have and it is
is that part of your business growing at this point.

Speaker 3 (41:44):
One hundred percent? That's that's the secret sauce. That's that's
that's what keeps us around. We average between seventy five
and eighty percent retention, So every huge number. I so
we're looking for twenty five percent new customers and percent
or there year after year after year after year. We
have customers that we've done for over twenty years. Still.

Speaker 1 (42:06):
Hey, when somebody calls and they want an estimate, you
don't go do that any do something? Oh you get
some of those We had talked in the first segment
about a friend of my wife's who had a salesperson
out for you were to redo kitchen and would not
leave until we got the contract signed. This is not

(42:28):
a pressure type sales.

Speaker 3 (42:29):
Not at all. We'll give you a number. If you
like it, great, we'll we'll do it. If not, we'll
move on. I mean, there are so many windows in
this in this world. We don't we don't need to
really push people. Either you want our service or you don't.
And we've just kind of lived with that. When we
do trade shows, it's funny you see, you get like
people cattle calling into their their trade show booth. We

(42:49):
know when somebody wants our services that you can see
black eyes from across the room and boom, they be
line right to us. We don't need to shake the
tree hard per se, because either you want window cleaner
you don't. We don't ever want somebody to feel pressured
at all.

Speaker 1 (43:05):
Do you find that after somebody has you out for
the first time, they, like you said, they sells itself.

Speaker 3 (43:10):
It sells it, Yeah, it does. You know again, I
look at it like having a house cleaner. You know,
sure you can clean your house yourself, anyone can, but boy,
there's something nice to come home and just go, oh,
it's done well.

Speaker 1 (43:24):
There's something different about somebody who has the right equipment. Yes, utilizing.
Look again, when you talk about having water being the key,
talk to me about how you guys get.

Speaker 3 (43:37):
The water to clean the house. First, I gotta share
a story. Yes, a homeowner did an him a few
years ago. He was so excited to tell me that
he did the new construction cleaning before we got there,
and he went out and bought a ladder so he
could go thirty feet in the air and do his
own windows to make sure that they're ready for us.
And I'm like, you didn't have to do that. We
could have done. He just turned white as a ghost.

(43:59):
He's like, I didn't have to buy that ladder.

Speaker 2 (44:04):
And I won't go on ladders anymore, So you guys
are welcome to it.

Speaker 1 (44:07):
I've had a few mishaf time ladders, so.

Speaker 3 (44:10):
I think we all have. I think we all have.
And again that's back to training. We don't want to
have them. In twenty five years, we've had three time
loss incidents because of our training program, and that's hundreds
of employees. Twenty five years. Only three people have really
gotten hurt. And unfortunately they just made some poor decisions.
It wasn't because of training, it was they made a
bad decision. He came back to the water part of it.

(44:32):
Where do you get your water from and how does
that work? You get it right out of the spicott
on the side of your house and then we run
it through a filtration system.

Speaker 1 (44:40):
That's the filtration part is the part I want to
get to you. Because you take the water from somebody's
spicott at home. But it's not like you use their
hose and just spray the water right on the windows.

Speaker 3 (44:51):
No. In fact, we like those products that people buy
at home, deepot and minards that spray all over their
own windows and then they call us right afterwards, going, god,
that didn't work really well, yeah, no, we we take
it right from your bigot and you know, you know
you're in Milwaukee. You say, I guess again, back to
those numbers, it probably comes out three hundred to four
hundred parts per million of stuff in the water, and

(45:12):
then we take it down to zero. Well, John the
wider nerd from water Doctors could tell you all that,
oh yeah, he's got over my house and Dad, I
walked out of the conversation him and my wife for
having But he's he's kind of like you when it
comes to comes to that, Hey, last question, and we've
got to we've got to get going.

Speaker 1 (45:31):
When when somebody gives you a call it easy window cleaning.
Can we talk a little bit about what a cost
is for if there is an average cost for an
average home, is there.

Speaker 3 (45:40):
Such a gosh I'd like to say that there's a
magic number, but the homes are so different, windows are
so different. After twenty five years, I'm still finding windows
I've never seen before. And you know, if you got
a combination storm, that's going to take a lot longer
than just a simple casement one piece of glass. So
I'd love to give you a magic number, but there
is no magic number. Every home is different. You can

(46:00):
go to a small home in the middle of Milwaukee
and it can cost twice as much as a house
that's a giant home and a subdivision in Artland.

Speaker 1 (46:06):
Do people get charged more for time or for how
many windows?

Speaker 3 (46:10):
Really, it's all we're doing is time. Okay, the number
of windows is almost relevant. We're just trying to when
we do an estimate, we're just trying to figure out
how long it's going to take us to do it.
All we do is sell time. That's all we do.
It's a service industry, so you're just selling blocks of time.

Speaker 1 (46:24):
Yeah. I like that. Actually, Hey, last question, if people
have you come out, is there things that they need
to do and be prepared for you guys to come out?
Where the guys should look. I did all this work
for you before you get there. It's like people that
clean their house before that, the cleaners all their homes
just came.

Speaker 3 (46:40):
All we ask is you just move anything that's an
air loom next to the windows. We don't move Harley
Davidson's and we don't move pianos. Those are hard rules.
Other than that, we can we can move things around.
But boy, if you've got that ming va vas right
in front of your window, it's probably better that you
move it than we move it.

Speaker 1 (46:55):
Yeah, that just makes common sense, right. But I'm sure
you've seen some things that.

Speaker 3 (46:59):
Oh boy, have I seen some things. But other than that,
we just want people to sit back and just let
us do our thing and get it done for them.
And we don't want to make work for anyone else.
That's our job. Our jobs to do the work.

Speaker 1 (47:11):
You can go to easy window Cleaning dot com. Easy
window Cleaning dot com. They've got five offices, five locations,
but boy, they cover a lot of the state of Wisconsin.
They've got offices in Mechwon, Burlington, Waukesha, Sheboygan, and their
newest office up in Madison. I love the fact that
Jason said every market's a little bit different every market.

(47:32):
I've got a client that they've got an office in Sheboygan,
and they said, look, we can charge way more. But
if our office in Sheboygan, for the people in Sheboygan,
that's really important to have a local company with an
office that if there's an issue, they can walk right
in and say this didn't work for me and can
you help me? And I think I think you're right
with all that. Ray hooffen have a good day today.

(47:55):
I might have great pleasure, might have some plans today.

Speaker 2 (47:58):
We are actually going smissing July on the water.

Speaker 1 (48:01):
There you go, oh really, there you go.

Speaker 2 (48:02):
Yeah, we didn't.

Speaker 1 (48:04):
We didn't talk any NASCAR today. Sorry about that.

Speaker 2 (48:07):
No, once we found out that you actually that you
thought NASCAR people actually wiped their windows, yeah, we pretty
much knew.

Speaker 1 (48:12):
When I tell you, tell you cold Cold Trickle is
still my favorite NASCAR driver from the movie of Daves
of Thunder and it's Tom Cruise. You understand where I'm coming.

Speaker 2 (48:22):
He's my favorite actor.

Speaker 3 (48:23):
In the There you go, But Dick Trickle was the
most winning NASCAR driver of all time.

Speaker 1 (48:28):
What am I doing in this? You've got three guys.
I could just talk about it. Guys on the other
side of Frank forget my high school sports show. We're
not talking high school of sports. Today were the first hour.
We're talking to three guys in their seventies still playing
baseball in One of them is my brother Tim. He's
a catcher and he'll he'll go and catch two games

(48:48):
in the day and I said, hey, can you still
throw guys out? He goes, they're seventy. Yeah, I could
one hop it and get these guys.

Speaker 2 (48:55):
So I'm impressed that you can get down to be a.

Speaker 3 (48:59):
Yeah.

Speaker 1 (48:59):
You and me both. Oh, you and me both. Jason's
great to see you again. Ray Hoffin, It's always great
to see you. Thanks for listening. This is the Creative

Speaker 3 (49:07):
Construction, Wisconsin home improvement show on Fox Sports nine twenty
in your iHeart Radio app.