Josh Pastryk - Sierra Exteriors - 7/19/2025

Full show from the Donovan & Jorgenson Heating & Cooling Studio: Saturday, July 19th, 2025

Episode Transcript

Speaker 1 (00:00):
Welcome to the Creative Construction Wisconsin Home Improved, shown Fox
Sports nine twenty in your iHeart Radio app coming live
from the Donovan of Jordans and Heating and Cooling Studios.
We need them here now, Beno, I've never ever sat
this close to you, man. I appreciate you with me.

Speaker 2 (00:18):
I know there's a it was. I got a long
underwear on and I thought I thought it'd be the
only one. Look at Spencer, he's oh, yeah, he's got
a park on. You can just see.

Speaker 1 (00:26):
Like. We walked down to some of the other studios
here and I heard they're all very comfortable except this one,
Thank goodness. Our special guest had, like, you know, a
jacket to put on because it's cold in the studio.
Our special guest for the entire hour is the director
of sales and Marketing at Sierra Exteriors LLC's Josh Pastrick. Josh,

(00:48):
how you.

Speaker 3 (00:48):
Been doing pretty good yourself?

Speaker 1 (00:50):
Yeah? Doing good, man, It's good to see you. I'm glad.
I'm glad you had that jacket in the car.

Speaker 3 (00:55):
Yeah, that's great.

Speaker 1 (00:57):
The fact that you have gloves on and mask on
your face is a little bit much, but that's all right.
How is business for you over at Sierra.

Speaker 3 (01:06):
It's getting pretty busy. We're we're working out a lot
of people get the stuff done on their home.

Speaker 1 (01:10):
Here man, that's Saustin. Give me your background. How long
have you been at Sierra.

Speaker 3 (01:14):
I've been at Sarah since November of this year. I
came from the southern state and moved up to Wisconsin
and then switch companies and working every where. Did you
grow up I grew up in Illinois, Palatine.

Speaker 1 (01:28):
Would that make you a packer fan?

Speaker 2 (01:32):
Oh? No, you know. We Actually I was at a
networking thing yesterday and he's the only Bear fan because
we had a you know, a Bingo card. He's only
Bear fan in the whole room of forty people. He
was the only Bear fan because of me.

Speaker 1 (01:45):
We're going to Creative Construction of Wisconsin for the entire
hour after we kicked Josh here, Hey, do not hold
that against him. I've spent now a little time with Josh.
He's a good dude. And other than.

Speaker 2 (01:59):
Think about Josh, the reason why I know him is
because he does when you have a stuckle home or
East Holme, they do it correctly. And because you know,
we do the patching behind these guys. So that's that's
why he's on the air, because he's a company we trust.

Speaker 1 (02:10):
Man, that's awesome, give me an idea Sierra exterior. You
guys a lot of rough being, Siding and gutters are
the three things that you do the most well.

Speaker 2 (02:21):
And I got to point out because he's also a
thing for WAYI too. He does repairs. A lot of
companies won't do repairs. They want to sell you all
new windows, all new gutters, all new roofs. This guy,
their company will do repairs.

Speaker 1 (02:34):
That sets you, guys apart. The other thing, and we
had talked about it is you guys, don't you're you're
not going to stand anybody's kitchen until they sign the contract.
You're kind of a non non pressure kind of company. Correct.

Speaker 3 (02:47):
Yeah, We actually make it a point that we go there,
do an assessment of what the property needs, will get
the information that you want on your home, and we'll
price it first and then when you agree, we'll come
back and pick color and do all the fun stuff
after you're comfortable with everything.

Speaker 2 (03:03):
And I don't know a lot a lot of people
can relate. You know, there's a company that does Companies
come out there and they're like, hey, if you give
me a down payment today, I can hold the price.
I was like, can hold her for ten days? And
it make it sound like it's just on the edge.
You better make a decision right now, as otherwise you're out.

Speaker 1 (03:19):
Josh, I'm sure you've heard a million crazy stories, and
we have one with that bingo and I, in front
of my wife had a company come out, and he
kept saying, if I leave, I can't give you this discount.
And why wouldn't you want to do work with us?
We sponsored the Brewers and she's like, I don't even

(03:41):
like baseball. And you know that he was not out
of her driveway. He wouldn't leave her house and her
husband wasn't home, and he took advantage of that and
he wouldn't leave until she signed the contract. Kept saying,
you have twenty four hours to get out of it,
but you have to do this, and sold her a
bunch of stuff she didn't need. She called me before

(04:03):
he left the driveway and she was crying, yeah, and
she said, I'm I don't even know how I'm going
to tell my husband. But the guy wouldn't leave, and
I said, give me the phone number I cancel it.
The guy hadn't left her neighborhood yet, and we cancel it.
And then Bingo and the people that Creative Construction Wisconsin
went over and she said, I love my husband, but

(04:24):
I really love Bingo a lot too. And I said, really,
she goes what a good And they came and did
all the work, and when he went out there, he said,
why would you You don't need that?

Speaker 2 (04:36):
Well, that's whether they're gonna got the whole bathroom out
of there. She just needs some cocking to some flooring,
that's what you want to rite.

Speaker 1 (04:41):
And then the kitchen she wanted. They did a great
job on this kitchen, but he had this guy had
heard spending probably three times more than she had budgeted
because he just the pressure side of it. And I
like the fact that you bring that up really quickly.
When it comes to Sierra Exteriors LLC. As we're talking
to Josh, you can go to their website. It's one

(05:04):
word SI Sierra Exterior LLC dot com. That's hard for
me to say it.

Speaker 2 (05:10):
Mike is not drinking. He just can't.

Speaker 1 (05:12):
I haven't had a drink in twenty some years. Pals.
Maybe it's just that my lips are so cold. There
you go. That's how I'm sounded because you've moved away
from me. We're not cuddling anymore. Hey, Josh, let's talk
about the process. Somebody calls, somebody goes on your website,
looks for a fraid and signs up to get a

(05:33):
free estimate. Talk about the process. Are you the guy
that goes out and talks to them.

Speaker 3 (05:38):
It really depends. So we do have guys that do insurance,
like the More for roofing as well. So we're either
going to come out if you think that there's something
wrong with your roof and he wants to take a
look for insurance, we will give you an honest answer.
I can give you a handful of homes of references
where we've actually walked down from a roof and said,
there's no real hail damage that we see. We don't
want to waste your time and we'll walk away. So

(06:00):
you'll truly get a full twelve point inspection if you
want to make sure that if we're doing insurance, but
if you're doing any retail, we're preferred contractors in all
for the big companies that we use, So that's all
one's Corny Malarkey for roofing, and that's LP and James
Hardy for citing. So being preferred means that malarky.

Speaker 2 (06:19):
What kind of malarkey is that? Yeah?

Speaker 1 (06:22):
I knew that was coming, but I let you, I
let you take that one.

Speaker 3 (06:27):
Well, the only reason with malarkey is it's a well
priced Class four roof that gets you a discount on
your homeowners insurance most of the time. So we always
want to offer something that can So.

Speaker 2 (06:34):
Is that what you tell customers we can always do
this malarkey? And they're like, really, that's a that's a
real that's a real product.

Speaker 3 (06:40):
It's actually the guy's last name. It owns the company.
Unfortunately for you know what I mean, for his high
school days. But uh so, so, how.

Speaker 1 (06:50):
So what we teach had fun with that, there's no doubt.

Speaker 3 (06:53):
Yeah, like Buehler, uh you know, probably said it fifteen times.
But so what we do is we go in, I
do an assessment, make sure if you want the trim,
how do you want the siding, what type of siding
you want? We do vinyl as well, and basically we'll
do almost anything you want. You want us to source
something special, We'll go find it for you whatever you need.

Speaker 1 (07:12):
Hey, what's the biggest part right now? Is it? Is
it the siding? Is it roughing? Is it gutters? What
are you most busy with right now?

Speaker 3 (07:20):
Right now? It's sighting because we we officially partner with
James Hardy this year and with LP we come down
and then we're just getting siding because I don't I
just feel like there's not maybe as much competition or something.
But I'm not sure if.

Speaker 2 (07:35):
That don't do it correctly. There's a lot of people.
I mean, I'm one of those people because I get
stuck because you Thief's and the LP and all that's
and Hardy Siding, they're in stonework. They're always together on
a job and as it just a lot of things
are just not done. They're not done properly. Hey, that's
and that's because of that. They last like six seven
years and then now they're calling me up asking me

(07:57):
what to do.

Speaker 1 (07:58):
Yeah, that's that's said. And and you got to be
careful with who you're using in that in that in
that that lane, right, because if there are guys that
that say, listen, we were what we normally do is
paint houses. But we can certainly do siding, and they look,
you just got to be careful. If you think you're
saving a hundred bucks, it's going to cost you that

(08:20):
in the long run. And I know that you guys
are involved with there, You're involved with a number of
associations and and that tells me something about your company,
right that you guys are involved with with the best
of the best, and if there's any issues that you have,
there can be a mediator involved. And and because you
guys have been involved in this kind of business for

(08:40):
a long time, you don't normally have to do that obviously.
What materials are used? What what what materially used for
home siding with you guys, is it?

Speaker 3 (08:51):
Uh? We actually, well, the big thing is using the
proper building paper. It seems like the most mundane thing
to talk about, but when you do something like LP
or Hardy, you have to make sure it's weather locked
behind because you've got to make sure that water can
rain out.

Speaker 2 (09:05):
That's why I'm in That's why I'm in business because
all the eaves jobs, they don't use their drainage. That's
proper drainage in the background, and that's it caused all
the problems. There's actually a big difference too, between LP
smart siding and hardy plank. People don't know this all
the time. And I see this, I see this. I
go to house and a guy that is installing LP
starts he's gonna hardy plank. So the guy puts his

(09:27):
big gaps in there like you do with with LP
smart side, and you're not supposed to have the gaps.
And then there's and then the LP smart side. You
see a guy going there and you'll poo, bought all
the ends together. He's big sixteen foot pieces. He butt
the ends together and the whole horse is all warped.
There's they have rules, they very simple rules. They got
that even LP will give you the tool for the

(09:47):
proper spacing.

Speaker 1 (09:48):
And you got to use it. I mean that's the key.

Speaker 3 (09:51):
Yeah, the key is, well, LP does one so within
four seasons it expands once and Hardy doesn't expand at
all because it's cement. So and you get so if
you make sure you flash, Hardy can look like the
wood cabin immediately where LP it'll look just like Hardy.
It'll look just like real wood. But it takes about
a year before the gaps get filled.

Speaker 2 (10:11):
And then what happens is somebody will like, well, I
don't like those gaps when they cock them.

Speaker 4 (10:14):
I just I told you about the cock thing that
we had talked about prior to the show going live,
and you just shook your head and said, I don't
know why people would ever cock that.

Speaker 3 (10:25):
But out out of all things at home, I'm not
saying you shouldn't cock. Like when you're between you want
to do joyce, you know you do a cock, right,
that's where it's designed and then there's specific cock for it.
But cock is like designed to be like the end
all finishing product that's not designed to be like I think.
I feel like people use cock like duct tape when
I go to people's homes, and.

Speaker 1 (10:45):
Like I said, that's a really good point exactly they
use They use it like like other people use duct tape.
The the change in the siding world over the years
is pretty incredible. And look, you're a younger guy than
than I am, and and bingo, but it used to
every house there there'd be two or three colors and

(11:07):
there'd be one size or maybe two and and it seems.

Speaker 5 (11:11):
To me now the colors, textures, textures all not just
I mean just things that is, you know, then you
got pre finishes and then you can paint them, and
then you can you can this it's unlimited what they
what they can match.

Speaker 1 (11:25):
Now, it really is. And and the different colors that
are available in today's world. What are you seeing that? Look?
When I was younger, every all the sighting was was
was probably twelve was it? Or eight? How how long?
How thick? Right? How so you can you see some

(11:45):
really very very narrow siding now or when when I
was younger, everybody had the real big, real long one.

Speaker 2 (11:54):
Look at the cedar siding. They did the imitation theater siding.
Let's looks real well from the ground anyways.

Speaker 3 (12:00):
Yeah, LP actually picked up on that pretty well. They
sell six and eight inch and eight where you know,
and obviously there's percentages off, so seven and a quarters
normally the profile that you see, but you know, kind
of hardy went in the middle. LP went to match
the actual seater. So it's kind of what you're looking at.
But each one comes with shakes, and you know, ship

(12:21):
lap like that office we have an office building. We're
doing an all ship lap, a brand new nickel gap
that's going to look way better than it was at
the same.

Speaker 1 (12:28):
Look, do you do more business in residential or commercial?
At this point?

Speaker 3 (12:34):
Right now, it's more residential. We're getting we're getting into commercial.
It's more of what I always let it go. It's like,
who's going to call us and how can I help you?
And then we'll figure it out.

Speaker 2 (12:45):
Yeah, because I know he's doing an office building. Now
we're a part we're doing eas on it. He's doing
the LP smart side and it's a huge office building.
You know, a smaller amount are my works with tiny
gemparir to what he's got to do. But you know,
when you do talk about commercial condos and apartment complexes
and stuff that's that's labeled as commercial. Now it's not
residential anymore.

Speaker 1 (13:04):
Yeah. Do you do much in the condo world.

Speaker 3 (13:06):
Yeah, we're we're starting to partner up with some of
these you know, condo associations that need help and it's
kind of a work in progress getting that process down,
but we're we're really close.

Speaker 1 (13:20):
Yeah, I'm involved in that right now.

Speaker 2 (13:23):
And you know it.

Speaker 1 (13:26):
You go to board meetings and look for me anytime
that I have to address a board. If there's you know,
ten people on the board, seven don't care two are
really love it, and one doesn't like it at all,
And the one that doesn't like it at all is
the one that's the loudest. And yeah, and you've been
you're laughing, you've seen this.

Speaker 3 (13:46):
I was found the one that doesn't like it has
an brother or a neighbor or one of their friends
that does the that doesn't work. And I'm like, I'm
you know, I'm one of the ones that go around
like even Ryan then, and I see competitors as friends.
There's there's no way to treat people badly. You know.
I always put positive in the world, and you should

(14:07):
get positive out.

Speaker 1 (14:08):
Do you know that that? That was one of the
things I was shocked with Nary is that I went
to my first after five live thing that they were doing,
and I was watching guys that compete. I'm a I
was a basketball coach for thirty six years and I
have friends that are coaches. But if we're competing against
each other, I'm not talking to that dude, right, I'm
just not. And you guys are like, hey, did you

(14:31):
get are you going to bid on this job? Because
here's what I went yesterday, And they're like talking to
each other and giving each other.

Speaker 2 (14:39):
But you don't understand you because I belonged to I mean,
I belonged to the associations like that, and they're not
they're not competitors. They're more of a support group. You
got to consider a support group. I mean, this is
not work for everybody. Yeah, and then's sometimes you know,
I mean, you know it's not price fixing, but sometimes
just customers out there, you go, you know, I'll go
to sometimes then I'll say, you know what, I've been
to like seven different you know, leave you to condo associations, right, right,

(15:02):
I've been there, like after seven years, I've been there
seven different times. Right, every time they got a new
person like you, right to come out there and do
this hoping that they can find a different solution. And no,
you're gonna have to replace it. Right. They keeputting band
aids on it. And every time I looked as more
patches and more patches. Sooner or later I got to
rip it off and do it again.

Speaker 1 (15:20):
Yeah. We we were in the house we lived on
eighty eighth in Townsend. The third time the guy came
out to paint the house, he goes, this is it
can't do that anymore? Like this will last a little bit,
but the next time, don't call me. You got to
have siding, and he might want to look at the roof.
And so we got it all done at one point
and this guy painting said, this is it. Can't do

(15:45):
it anymore. This is what you're going to have to
get siding, and we ended up getting it before we
get to a break. If somebody asks you how long
does siding normally last on a house, what's you tell them?

Speaker 3 (15:56):
So, if you're doing siding, vinyl sightings all of them
because we use point four to four and above, which
is considered premium of the millimeter. So those are all
lifetime warranties if you do. Hardy and LP both had
the fifty year warranties on them. On the material. The
difference is on the paints. You know, if it comes
from the factory. Hardy it just has a little longer,

(16:18):
but LP has fifteen years, so you won't have to
paint for fifteen years and not every five anymore.

Speaker 2 (16:22):
And then but then it has to be done by
someone who knows what they're doing, because like when you
make a cut, they gotta paint the edges. There's things
that they gotta do that because because if you try to,
when you try to do your own project.

Speaker 1 (16:33):
Then we call Zach, we call his son, and we
do a un.

Speaker 2 (16:37):
Your mom calls, your wife calls, He calls Zach and says, hey,
he's taken down mirrors and he's cutting himself.

Speaker 1 (16:44):
We're gonna, I'm gonna I'm gonna bring that commercial back
because it's true. She's got Zach on speed out. When
I try to do stuff on my own, she's got
she's sitting there watching it, and my wife Terry.

Speaker 2 (16:56):
Will Yeah, he's put he's when he's putting the band
aids on thee.

Speaker 1 (17:00):
Yeah, because it's going to cost us more money if
I just try to do it on my own and
some people.

Speaker 2 (17:05):
Just can't do it. Because I went to the Sun's
house and he said, oh, he's got chimney leak. He said,
you just cocked out yourself. He goes, he goes, we didn't.
Your dad. He does a home poomery, does hetrit cocky.
He taught me how to dribble my left hand.

Speaker 1 (17:16):
That's it, that's all. Hey, I quit laughing at the
Illinois boy. That's and he was really good at going left.
Just so you know, just you know, hey quickly. How
long does does it take for siding to fade over time?
Is that? Is that different depending on the product.

Speaker 3 (17:34):
I think there was more fade on some of the
older stuff, like Wisconsin is very popular. On the aluminum
that's going to fade real quick. Cheaper vinyl, like the
contractor is going to fade within a you know, ten
twenty years.

Speaker 2 (17:45):
And my favorite I'm talking about fading. A person has
one of those those shiny windows, like almost like a
mere window in a neighbor's house, and that shines back
in someone's siding. It literally it looked like they had
a grill. You're like, man, what are you burning stuff
back here? That'll you'll neighbors can melt your sighting.

Speaker 3 (18:02):
No. Yeah, if they get cheap windows and they have
a like a low E coding instead of a low
E process in the glass, depending on how cheap the glasses,
it can shine the sun so bright under your sighting
in a melt vinyl.

Speaker 1 (18:13):
Yeash really quickly. What's your background?

Speaker 3 (18:16):
My background, I've been in different types of in home
sales for over twenty years, for as young as I am,
but I've been doing this for a little over ten years.
Off the ripping siding windows.

Speaker 1 (18:26):
If I asked you as a junior in high school
and some you know, some Rundown high school and no, Illinois,
is this what you what you thought you'd be doing?

Speaker 3 (18:34):
No? I was a shy kid in high school, believe
it or not. Like I didn't start like talking or
being like this until I got to college and I
did the government in college, like the student government, and
it kind of pulled me out of where'd you go
to show?

Speaker 1 (18:46):
Where'd you go to college.

Speaker 3 (18:47):
Western Illinois University?

Speaker 1 (18:49):
Yeah, of course you did.

Speaker 3 (18:50):
Yeah, it's the only other one that's leather necks. And
we're big on veterans.

Speaker 1 (18:54):
Hey, man, we got I.

Speaker 2 (18:55):
Want toscite for them. They walk around high school, walk
around like our football team is horrible.

Speaker 3 (19:01):
On our team?

Speaker 1 (19:03):
There you go.

Speaker 3 (19:03):
Yeah, we had Scott Tolzan was our quarterback in high school.

Speaker 1 (19:05):
Played in the NFL. That's awesome, Hey, for the entire hour.
What a good guy he is. Josh Pastrick. He's the
director of sales and Marketing Sierra Exteriors, LLC. They're located
in Delvan, but they handle southeast Wisconsin. You can go
to Sierra Exteriors LLC dot com Sierra Exteriors LLC dot com.

(19:30):
This is the Creative Construction Wisconsin Home Improvement Show on
Fox Sports ninet twenty in your iHeartRadio app. Welcome back
to the Creative Construction of Wisconsin Home Improvement.

Speaker 3 (19:40):
Chick.

Speaker 2 (19:41):
What are you doing? You're painting bills on lang where
you're doing a radio show.

Speaker 1 (19:43):
No, I'm sending Tim Scott, the program director, in email,
asking if they can please fix the fix. Call Downavan, Jordan.

Speaker 2 (19:53):
You're gott Transford to frost bite.

Speaker 1 (19:54):
I'm I know the fact that our special guest has
a park on is just a little bit much for me. Again.
Welcome back to the Creative Construction of Wisconsin Home Improvement show,
coming live from the Donovan and Jorganson Heat and Coolian Studios.
I'm Mike McGivern alongsidn Bingo. It's a meat locker, which
is awesome. It's logo, Yeah, it is logo here. It

(20:17):
is Sierra Sierra Exteriors LLLC. He is Josh Pastrick. Pastrick,
I got that one right there. You go, Director of
Sales and Marketing. You can go to Sierra Exteriors LLC
dot com. They're located in Delavan. They handle all the
southeast Wisconsin. Do you guys go as far as the border?

(20:38):
What is the territory that you'll go to?

Speaker 2 (20:40):
Le goes a long way from here. You can all
the way down to border Mexico's a long way from.

Speaker 1 (20:44):
Oh no, no, no, the other the other border, the
border where he told.

Speaker 3 (20:49):
When you go only on all the roads where you
go fast, there you go. So you go from Madison
all the way to Milwaukee, we go all the way down.
We'll go into We usually try to stick in the southeast.
So if you go straight down on those counties all
the way across.

Speaker 1 (21:04):
How about to the north, your boy, again, that might
be a little far We're watching it.

Speaker 3 (21:09):
Well. If we have a job that we know that
someone needs help or they call us specifically, and you
know it's it's a job we could do like like
we might not do repairs like too far away. That's
just hard to coordinate. But if it's a full build,
we've we've gone a little farther.

Speaker 1 (21:24):
If we and and talk about you guys do do roughing.
You do windows, pellow windows, and you do roughing, siding, gutters,
gutter guards, things like that. Yes, talk about being a
preferred contractor. I think when when companies ask, hey, what
sets you apart from from from your competitors, that's certainly

(21:46):
one thing that really sets you guys.

Speaker 3 (21:48):
Apart, right, Yeah, So preferred contractors have well a few things. One,
we have actual resources with the manufacturers on your preferred contractor,
so we have a number of a production specialists and
the and a REP that helps us get products and
different things. And we have to register every job so
when everybody's worried about their warranty. So like let's say

(22:08):
we put an LP job up or a James Hardy
job up. When we put it in, we register it
on their website, so they have your name, email address,
so you're already registered in their system. And then it
motivates us because when people ask about James Hardy in
the area or LP, they'll give us the leads to
call you. So it's a motivation both ways.

Speaker 1 (22:28):
Both ways.

Speaker 3 (22:29):
But also, so let's say we haven't put a signing
up or we're using a newer crew, we could send
James Hardier LP out there to go help them, you know,
learn how to do it right on the job. So
that's an advantage.

Speaker 1 (22:42):
Hey, as I'm on your website and again Sierra EXTERIORSLLC
dot com. There's a couple of things about different charities
that you guys are involved and what that tells me
about your company is that servant leadership part from the top.
But why is it important for Sierra Exteriors to give

(23:03):
back to the communities.

Speaker 3 (23:05):
Yeah, we get back to a few charities like the
Wisconsin Man Society, Polaris, which is sex trafficking like helping
prevent sex trafficking, and wounded warriors. We're really big on
veterans every year for the first and we do this annually.
The first bill that we do every year is a
free roof for a veteran. So we did it last
year in Milwaukee. He was actually a veteran and an

(23:25):
ex police officer, so we put a free roof on
for him with our sponsors at Beacon Nock XO and
Owens Corning. So and then I forgot to mention on
the last one that even with roofing, we're preferred contractors
as well for Owens Corning.

Speaker 1 (23:41):
Hey, I'm your boy, And getting back to the thing
that you did last year, there is a place on
your website for somebody to nominate. Yes, and I think
that that's really important that people can can go and
nominate a veteran to be able to get a free roof. Correct.

Speaker 2 (23:58):
Yes, And I'm watching you go through your computer. Is
this crashing on you?

Speaker 1 (24:02):
Yeah, that's all right because it's so cold.

Speaker 2 (24:04):
It's it's supposed to be listening to the radio show.

Speaker 1 (24:07):
It's absolutely frozen. That's the reason my computer's doing that. Hey,
let's talk. I got a couple of questions regarding regarding roofing,
and again, that's that's a category that's that's really kind
of changed over the years as well. When somebody says, look,
I we we bought the house. We don't know how

(24:29):
long the roof has been there. What are some of
the signs that people should notice that they need a
new roof.

Speaker 3 (24:37):
So some of the easy ones are like if your
riff is kind of shining at you like a crystal ball.
So how a riff is design is at the bottom,
it's asphalt like the like the streets, right, Then it's fiberglass,
then it's asphalt again. Then it's granules, which I really
just fancy rocks that prevent the asphalt from being eaten up. Okay,
And so if the granules leave and the sun starts

(24:58):
eating the top layer of fault, you're gonna see the
granules underneath the other ones. Is if you look at
the gutter line and it looks like that your actual
shingles are folded into the gutter, that's kind of given
it that the age at the team.

Speaker 2 (25:13):
Or if you have a downspout and you see nothing
with graniles coming on that side.

Speaker 3 (25:17):
That's not good, right, no, because then it starts eating
the asphalt. Once the granules are gone. You're roof is
so the roof like any chart that I've seen for
roofing where they go into how it's like for twenty
years it goes up like this and then the granule
loss goes higher and then it just goes like this
goes down. Yeah, like after the granule loss you have
a year or two.

Speaker 1 (25:36):
Because you're shown me with your hands here and we're
doing radio. So let me oh, I'm mind heal the
eater of the mind is what radio is? Hey, can
do you guys install a new roof over and older?

Speaker 3 (25:50):
You don't want to do that. I actually have a
picture that that I've shown where this uh, this lady
she had a rough you know, put on right before
they bought it. It was putting on at the same time.
Half a roof. It was put on with one layer,
the other half was put on with two. And within
ten years. The difference of the look is insane.

Speaker 2 (26:08):
Time we roofin, it used to be that was the
thing to do. Yeah, And then where I get involved
in as when you get a roof, there's like three
layers on there, you take it off. Now you got
that big gap all around with a stuff. They built
it up for so many years.

Speaker 1 (26:23):
When we had ours done, we had three there's and
it we had water coming in our kitchen. And this
was like the morning at four in the morning the
night before, my wife and I were at the kitchen
table and we had our spreadsheets out and we just
got done. We have two kids and we got done
paying for college and we're high five. And then that

(26:45):
was the night and I said, Lord, your sense you
was great, but I man, you know, I appreciate your
patience and hold it off until we could get these
But now right away, like the first morning, and we
had to have all that taking care of him. And
at the same time we had siding and gutters and
got it all done. But we had three layers up there,

(27:07):
and we had we had a hole in it, and
we had shingles that were in the backyard.

Speaker 3 (27:12):
And well, here's the import thing about roofing. Roofing, just
like everything else the process, you got to use the
right materials. So when we go down to the decking,
we put ice and water shield on the edges. If
you doble layer of roof, you don't do that. We
put synthetic around the rest of the roof to make
sure that no water and it allows the wood to
be breathable if you don't have that stuff down. So
imagine if you had three layers, You've had over a

(27:34):
century almost of roofing on there. They didn't use the
right materials underneath, so you're just putting stuff on bad materials.
That's like, that's literally like making a sandwich with the
bottom layers of moldi bread.

Speaker 1 (27:45):
You know, if you don't want to do that.

Speaker 2 (27:47):
And another thing is still if you don't realize the
first layer of tar paper that's done actually has a
lifespan itself. It doesn't last forever, and it happens a
lot with clay tile roofs. I got a clay tile
roof last five hundred years. Yeah, but the felt underneath, won't.

Speaker 1 (27:59):
He tell them? When when you do roughings there look
people like metal roofing. Did you do some of that
stuff as well?

Speaker 3 (28:07):
Yeah, we do metal roofing as well.

Speaker 1 (28:09):
Yeah, yeah, I did. I hear And you tell me
if this is true or not that that like cell
phone and internet service is affected by that.

Speaker 3 (28:19):
It could very well be like if you had bad
service to begin with, it's just gonna It's not like
if you had great service, you're not going to really tell.
But if you had kind of you're in the outskirts
of nowhere and you already were struggling to get.

Speaker 2 (28:32):
The five gigus back in the back in the days,
if you had a plaster home, three g wasn't working
right right? But what the what the way the waves are?
Someone's explained to the size of the waves. They guess
it gets through stuff, It.

Speaker 1 (28:43):
Gets through it. What what's the best for you when
it When people ask what type of roughing material? Like
what should I be using? What? What? What do you
tell them and what what's your go to?

Speaker 3 (28:55):
Well? I was telling me you always go based on
the people putting it on, and the warranty can provide you.
So if you come to us, we put a fifty
year warranty on the Owens corning because we're preferred contractors
and Malarkey's a Class four. So if you want to
go extreme and make sure that no hail's going to
damage your roof, you don't want to do this again,
then go that route.

Speaker 2 (29:13):
But you should when you brought it up, you should
talk to your insurance companies. Now they're they're looking at
roofs that are ten years old. Insurance company to town
customers that do you, guys, get into rol or we're
not going to assure you anymore.

Speaker 3 (29:24):
Yeah, that's a new thing. Yeah, insurance I call it
sent out the blue screen letter, where they send you
a letter saying if you don't have your roof for
sighting done by this day, you're not gonna have insurance.
And the problem is that goes to the state. So
let's say that you get dropped from one and you
try to get another, it's going to affect your ability
to get another one.

Speaker 1 (29:43):
Hey, dude, people that are just looking for a new roof,
don't ask you the kind of questions about insurance or
what types of material, right, They're just looking for a
new roof. And it's up to you when you when
you're sitting at that kitchen table to give them all
of their to give them as much information as they need.

(30:09):
And I would assume that that you go through all
of this stuff with people when you go out and
meet with them.

Speaker 3 (30:14):
Correct, I go over at the second meeting, So what
I like with the first I kind of get like
what the rooughing, what process? We go down all the
way and then we send them over a price, and
our price is usually pretty close to what insurance pays for.
So you know, we try to keep it fair to
the customers because we don't do that high pressure. So

(30:34):
you know, when you do a high pressure sales, you're
going to have to add more because there's gonna be mistakes.
So the fact that we take our time lessens the
mistakes and making sure. And then yeah, after they're ready
and they want to pick colors, I will show them
every layer. I got a backpack in my car that
literally breaks down. You could touch what why ice water
shield is, you could touch what the felt is. I'll

(30:54):
show you decking. I'll show you what a ridge vented
regular vent is, and make sure that you know one
hundred percent what's on your roof? And then but if
you are looking for a contradict, should they answer your
questions right? And then make sure they have something to
show you because if they're really partnered with the roofing
that they do, they have the resources. So I got
it back back with the Owens Corning logo because Owens

(31:15):
Corning sent it to me.

Speaker 2 (31:16):
I want to bring up up my favorite mistake. The
roofers make you see ride vent right, and you still
they got a moisture problem. You know what happens, especially
in a plaster home. The bathroom ceilings are always peeling
up right. And you look in the attic and you
look and they actually have a ridge vent on and
they never never cut the vent open. It's they put
tar paper over it and they put the vent on,

(31:38):
but it's not open.

Speaker 1 (31:39):
Yeah. I can tell you that the amount of people
that I talked to you, because what will happen is
I'll be the golfighting or whatever and some of you
will go, hey, so on that home improvement show. Let
me tell you what happened with my A lot of
it's and get in a new roof. Is not this
sexy thing where you're going to bring your neighbors over
to say, hey, look at look at this new kitchen

(32:02):
that we had done, or look at what we do
with our bath. It's not one of those buys in
one of those things you got to spend money on,
but it's obviously in necessity.

Speaker 2 (32:11):
Well you have to pay to it. Because seventy percent
of all lawsuits are rough related. I mean that's a
huge number. Stay grain number.

Speaker 1 (32:19):
That's a that's a huge time. I didn't know that.

Speaker 3 (32:21):
Yeah. Yeah. And so another thing is it's not always
about you know, how it's built, about how the company
reacts to when something happens. You know, construction is construction.
Something's gonna you know, not everything goes perfectly. And so
like let's say it's a ridge vent and they forgot
to cut it in. If you called us and say, hey,
you forgot the cut in the ridge vent, like our

(32:42):
company will go fix it for free with not even
any questions asked within a week.

Speaker 2 (32:45):
So well there's a lot of rough companies do that.
They won't they won't come and a fix it for
free because they change names of business in a couple
of years storm chasers.

Speaker 1 (32:54):
Storm Chasers, Yeah, and make sure that when when a
storm comes through, if if you need help on your road,
find out where the company.

Speaker 3 (33:03):
If North Carolina, I could really get into that.

Speaker 1 (33:07):
So if you're from Illinois you want no, well.

Speaker 3 (33:12):
They most likely like you can publicly look up someone's
dwelling contractor you know, like you have to have a
dwelling license to put up a rough So if you're
from an Illinois company or Oklahoma, like when that Edgetin
big storm hit earlier this year, there's people from Missouri, Oklahoma, California,
Colorado all going to knocking on the home. Who do

(33:32):
you think they're going to hire to actually put up
the roofs? You're paying a premium. So if you have
a company, that's why you know there was no Oklahoma
people that just put it up for the same price
as insurance. They charge you more. So a company like
us in Wisconsin, we pride ourselves on insurance is we
only charge what the deductible is and we do the
work that the insurance wants us to do. So if

(33:52):
they want us to do repair, we'll do repair. If
they want us to build this roof and these pieces
of siding, will do it and you only pay us
a deductible. The only time you pay about the deductible
is if you want an upgrade or something new or
something different, or do another side that they didn't pay for.

Speaker 1 (34:07):
Do you know that sets your part too. You know,
we talked a little bit about the preferred customer and
and how that sets your part. But the Idea and
Bingo started the show by saying, look, they're willing to
do repair and not sell you all new stuff if
that's not what you need. And now and to take
that one more step when you follow what the insurance

(34:29):
company is asking you to do.

Speaker 3 (34:31):
Yeah, as far as we can. Like, we don't do
garage doors, so if the garage door gets bought, we
subtract that out of it. But you know, if your
house gets hit and we see that there's issues with it,
we're gonna recommend doing the full replacement. But you're to us.
We treat it like you're the homeowner. If you want
to replace the rest of your siding, it's your decision.
I'm not gonna sit here and twist your arm going well,
we're not even going to do this. We'll do whatever

(34:52):
you want, but we'll give you the positives negatives like
I just had a customer that you know, we want
to go just do trim work because they had woodpeckers.
So we put the hardy trim and all of a
sudden we noticed that boards were rotted. So we told her,
we said, you have three options. You can either do
just the boards that we'll paint them for you. Well do,
but the problem is what we just paint the boards,
it's going to look different from old paint, new paints.

(35:13):
So second, actual paint the whole thing, or third thing,
while we praise all the boards, you don't have to
worry about it. But what's best for you.

Speaker 1 (35:19):
You know, on your website, when somebody puts something on
the website, they're not running from it, and and and
customers can go back and go hold on a second.
On your website, it says Frankie's vision for Sierra Exterias
is simple to offer the highest quality roofing and siding
solutions while maintaining complete transparency with our customers. And that

(35:42):
line I highlighted because that that says, look, we're going
to and you can come back if you don't feel
like we're doing what we're saying we're going to do
on our website, which is offer the highest quality of
roofing siding solutions while maintaining complete transparent currency with our customers.
When you just talked about look, that's that's what we

(36:04):
talked about in our second meeting, because our first meeting
is we just have to figure out what's the best
solution for this customer and then offer them those solutions.
I think, again, with some of the horror stories that
you've heard that I've heard that Fingo has told me
about that part of it, you can't run from it
because it's sitting on your website.

Speaker 3 (36:26):
Yeah, we don't. We don't run for much. If you
know the worst parts. I don't pick up the phones
because I'm busy. I'll call it, you know, we'll call
you back, but we'll always try to keep you in
the loop on what's going on, and we'll always try
to work a solution because you know, we always want
to make sure that you're happy with the home by
the time we're out of it. You know, construction is
very hard because you know, there's just a lot of

(36:47):
moving parts.

Speaker 1 (36:48):
Right, So a lot of moving parts. And I love
the fact that the owner of this company, and again
where we're talking about Sierra Exteriors LLC. He was a
subcontractor in the construction industry for a long long time,
like twenty years, and so he has seen a lot
of He's seen all the good, the bad, and the ugly.

(37:09):
And when he started Sierra, I love the fact that
that that's his vision, right. The vision is can we
not have people, you know, not sleep that night because
you're worried is there contractor going to come back and
finish the job?

Speaker 3 (37:24):
Well? No, it's more like so when you're a subcontractor,
you get a contract from the contracting company and it
tells you exactly what to do a to z and
after a certain amount of time looking at that where
a to z and you're out of order on a
few of these or they're not right or it's not
vented properly. And he knows it's going to go bad.
You know, he you know, he wants it done right.
I've never met a person that cared more about getting helping,

(37:48):
you know, getting more on roofs instead of like, oh
I want you know, it's not about wealth to him,
it's about helping and getting stuff done and the wealth
will come.

Speaker 1 (37:56):
Yeah. Look that that on the website. When you look
at the Free Veteran Roof programer the charity partners that
you guys give back to. That says a lot. But
then when you read about what the mission statement is
for Sierra Exteriors LLC, you'll be impressed. And if you
get a chance to meet Josh, other than being a

(38:16):
Bears fan, he's not a bad guy and you can
you can trust him. I can do the Hey, the
Aaron Rodgers kind of championship belt. If you want me
to do that, I can show that to you.

Speaker 3 (38:28):
That's fine. I don't I don't hate anything, so I
could be a fan of.

Speaker 1 (38:33):
Two nice of a guy about that. He is Josh Pastrick.
He is the sales and manage your director for Sierra
Exteriors LLC. I've got some some gutter questions for you
coming up on the other side of the break. This
is the Creative Construction Wisconsin Home Improvement Show on Fox
Sports ninet twenty and your iHeart Radio App. Welcome back

(38:54):
to the Creative Construction Wisconsin Home improvement Show on Fox
Sports ninety twenty and your iHeart Radio app. Coming live
from the Donovan to Jorgensen Heating and Cooling Studios. Any
issues you have it's gonna get really warm again this week.
Make sure your AC is running well. Be part of
their maintenance program for under two hundred bucks for the year.

(39:14):
They come out twice a year. Make sure your furnace
is ready to go. Make sure you're AC.

Speaker 2 (39:19):
Other Polar service announcement for them is people. They're number
one problem they have what furnaces or HVAC any of
that stuff is their filters. Especially when you see the
when you see the sun or orange from the smoke
that goes in your filter, Eventually it does. It erects them.
And those guys are there a lot of times when
they go there, you know, look, get some kind of air.

(39:40):
They're going in there, they'll change the filter, push the reset
button their back end. You can save yourself a ton of.

Speaker 1 (39:44):
Money, save yourself a ton of money. I can tell
you that I signed out for it. I've got both
of my kids and their family.

Speaker 2 (39:52):
Get their service deal that take care of that for you.

Speaker 1 (39:54):
Take care of it. And if you've got to call
them at three in the morning, you don't get charged.
You don't get charge anything extra because if you're part
of the maintenance program, which that's.

Speaker 2 (40:04):
What that's our furnaces are they don't they break on
weekends and nights, you know, they don't. They don't break
on them on a Monday afternoon.

Speaker 1 (40:10):
No. Never, never, Hey, Josh, we're talking sier exteriors here
with Josh Pastor. Key is the director of sales and Marketing.
We've talked roofs, We've talked siding. You guys do a
lot in gutters. What type of gutters do you guys utilize?

Speaker 3 (40:29):
Uh, Well, we have access to the different kinds of steel,
the copper or anything that you would need, but we
use five or six and seamless because we take the
coil out there and we cut it on site.

Speaker 1 (40:39):
And and so when you talk about copper, aluminum, vinyl steel.

Speaker 2 (40:45):
We starts aluminum mostly. Yeah, but they cut them. You know,
they're not going to start buying lengths and then bring
them in there. They actually cut them to the length
that you need them on your job site. They're not
these are something like you know that they buy and
they bring them in.

Speaker 1 (40:58):
So you bring out all the material only cut it
right there.

Speaker 3 (41:01):
Yeah, So we cut it to the exact size and
then we use the oversized down spouts just to make
sure that the water flows out, because there's nothing more
important the foundation and longevity of your siding and roofing
than having proper gutters. It's the least expensive thing to
change on your home, but it does a lot of
the work to keep everything around. So if you don't
have gutters, or a lot of people on garages and stuff,

(41:22):
and then the garages falling apart and they're like, oh,
well it's too far gone. Well if you would have
put gutters on it.

Speaker 2 (41:28):
And people don't like those big down spells hang and wait,
you know, sticking away in the middle of the yard.
But if Chris Mankusu was here right keep the water
away from the house. The number one, the one number
one basement problem is is the other dream come right
there and then you want the water. They want a
big downspout hanging away from the house, and it just
causes problems.

Speaker 3 (41:45):
And there's an arm that you could put at the
end of it, Like if you have something that's going
across the sidewalk, or if there's something I like to
going into your lawn that you don't want to go,
there's a piece that will actually fold right back up
into your gutters temporarily, and then you can mow around
and put it right back down and it'll drain either.

Speaker 1 (42:00):
Way, nice and easy. How to when when somebody says, look,
we have we this is leaking or it's not coming
out and we've cleaned it out and it's still not
doing it. How do people know when they need new
gutters or if they need something repaired. Well, it's yeah,
I mean when you see it.

Speaker 2 (42:21):
I'll tell it right because it's my number one into
your plaster patch. The gutters are not working properly right
when you come in, especially like ice damming, you know,
gutters right, we can stand in the yard. I'll look
at it right here and say, well, look at your
gutters are like tipping the wrong way right, or they're
bolt in the middle. They get a kink in the middle.
Some leans are you know some of the higher painter
guy he puts his ladder against, he puts a couple

(42:42):
of wrinkles in it. Now it's not flowing properly. And
it's great for me though, because I get a lot
of the gutters are not installed properly, or they're they're
they're saying they're older, you know, straps are broke, they
need they need new stuff.

Speaker 1 (42:55):
Hey, do you go ahead?

Speaker 3 (42:56):
I would say, I would say a repair is when
something happened, like the nail popped out of collapsed or
something happened. But if if like it was installed all
the way wrong, you're gonna want to replace it, Like
there's a certain point where it's not right and you know.

Speaker 1 (43:11):
It's gonna do more harm than than anything.

Speaker 3 (43:14):
Yeah, it all depends on if it was a gutter
installation issue, which ninety nine point nine percent of the
time it is coming up.

Speaker 1 (43:21):
Probably in August September, you'll start seeing a bunch of
commercials for gutter guards or you know, gutter protection and
to make sure that guys like me didn't want to
get up and have to clean out the gutters all
that often there's a lot of competition in that that category.

(43:42):
Is there a certain product that you guys use for that,
We use.

Speaker 3 (43:46):
A couple we have, like a rain drop, and then
depending on so it all depends on what type of
leaves you have in your home, is depending on what
gutter guard we recommend. So the difference between us and
like a gutter guard company is they have one. There's
not one solution to anything in the pine needles.

Speaker 2 (44:01):
I'm talking about pine needles. That made a lot of
money for us because that those fillip gutter is pretty good.

Speaker 1 (44:05):
Nobody has ever said that before where we're you know,
depending on the type of leave, at least to me
or on the show, I don't think. Depending on the
kind of leaves you have, is the kind of gutter
guard or the kind of gutter protection that we would recommend.
That's interesting to me. Depending on the type of leak what.

Speaker 2 (44:26):
You think about. They all get different slots. Those little
helicopter things. I see, they get ring guard and it's
actually catching those things and it's helping the water not work,
go work. They they will make little dams.

Speaker 1 (44:39):
Yeah, and then and if you have dams, that's just
gonna the water just sitting there is gonna ruin that gutter. Yeah.

Speaker 3 (44:45):
No, And well it's the weight of it. You got
to remember water's not light. When the last said, you know,
like you need a cart most of the time to
carry multiple bottles of you know, packages a bottle of water. Right,
So imagine that amount of weight sitting on one section
of your gutter with one nail holding it in. So
that's what I mean by collapsing. If we have to
put it back in, but it could be an overall
solution to replace it.

Speaker 2 (45:05):
But yeah, you ain't no water, say everyone, you stole
my case of water from water Doctors.

Speaker 1 (45:09):
I did not steal. You left it here and I
figured the mcgiffern family would enjoy it rather than the
people here at Ieheart.

Speaker 2 (45:16):
Do you know it's the wait when you're putting it
in your car. Yeah, and I regret regarta ways like that. That's
gonna be.

Speaker 1 (45:22):
The second case that that that our boys at water
at John at Water Doctors gave me. I lifted and
put in your truck. I remember how I have you?
That was he's calling me a thief. You heard that,
didn't you.

Speaker 2 (45:34):
Just trying to use it? For example, clear Josh.

Speaker 1 (45:36):
All of a sudden you moved away from the mic
and you're not talking. I get it, hey really quickly.
If somebody asked you about maintenance for for gutters, is
it just strictly cleaning them out and making sure they're
they're they're clean a couple of times a year.

Speaker 3 (45:52):
I would say. One of the big things is like,
so if you don't have gutter guards, make sure, yeah,
you do clean your gutters because it will drain it,
especially in the leaf falling season in the fall. But
if you get new gutter guards, like throw a ladder
out there and make sure the gutter guards aren't really
letting anything in. It'd be pretty easy to tell because
every gutter guard has some sort of hole where you
can see through and just stick a ladder, go up
and down the ladder. I'm not telling you go on

(46:13):
anything and just see if it's working, because you know,
most of the time everything's warrantied. So if you tell
us within the first year, the warranties are way easier
to go through.

Speaker 2 (46:22):
An easy way to tell is like if you're pulling
up in your driveway and you see a tree growing
out of your gutter, right, there's a good chance that's.

Speaker 1 (46:29):
The easy part right there. For sure. Hey, Josh, I
really appreciate you coming in. It's really good to meet you.
Bringos said nothing but really good things about you and
this company. And I love the fact that on your
website the mission statement is right there, and the fact
that that you guys give back and have that servant
leadership hard as a company. You know, companies like Creative

(46:51):
Construction Wisconsin and Donovan Jorgan. It's in a current electric
You know, these are all guys that believe that, and
and I like that because there's something different from a
company that says, look, we we need to make a
profit so we can feed our families, but we're going
to also give back to our community. So congratulations with that.
Can you give me one go pack go before we

(47:11):
go or you're not gonna get do that? Are you
fare down Chicago?

Speaker 2 (47:15):
Next time you'll be doing a show with a cheese
hat on. You won't see it. We're taking pictures.

Speaker 3 (47:21):
That's fine, just mente.

Speaker 2 (47:24):
What're hey?

Speaker 1 (47:26):
By the way, I used to work for a sports
marketing company a zillion years ago and Jim McMahon one
of the worst humans of all time. Yeah, I'm telling
you I just spent a few days with that guy
and uh uh never again. Hey Josh, it's good to
meet you, and uh we will be in touch all right.

Speaker 3 (47:42):
Well, it was very nice to meet you. Thanks for
having on the scow.

Speaker 1 (47:44):
Yeah you got to Bingo. Have a good weekend.

Speaker 2 (47:46):
Don't forget dover this weekend.

Speaker 1 (47:48):
Yeah you know what I was. I was watching Days
of Thunder last night. Cold Trickle still my favorite driver
in all of racing.

Speaker 2 (47:58):
Yeah, that's actually does actually Jeff, what I and that
when I first or talked about it in the first race.
Yeah yeah, but those are actually all that days of thunder.
It was actually two stories of stuff that really happened
with you know, Harry Hog is the story was original
about Harry Hog the pit guy.

Speaker 1 (48:10):
Well, cold Trickle my favorite, and I got ripped on
that when I when I said that on a different
show for sure. Guys, thank you very much, Spens your
great job. This is the Creative Construction Wisconsin home improvement
show on Fox Sports nine twenty in your iHeartRadio app.