Kyle Sulerud is the founder of AdLeg, a Google Premier Partner. Find his Facebook group "AdWords Marketing Strategy" where he is very active. Go to group.adleg.com to join. His first experience with AdWords was advertising his own small business. After months of running the same ad with minimal results, he decided to beef up his campaign and see how much business AdWords could really produce. He increased his budget and added all the bells and whistles Google recommended. The next month his AdWords bill was TEN TIMES more than normal and his business had not increased AT ALL! Something was wrong, and he became obsessed with cracking the AdWords code. He discovered that the AdWords "default" and "recommended" settings were primarily in place to benefit Google. It was easy to follow these suggestions to build a campaign, but the results were horrendous. Through persistent study, implementation, and testing of different strategies (with his own money on the line) Kyle was able to turn his campaign around and start profiting from AdWords. Building on this success, he started his own AdWords management agency to help other business owners do the same. Today, his company manages AdWords campaigns for a wide variety of businesses, producing impressive and profitable results for his clients.
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