Cracker Barrel CEO Julie Felss Masino reveals new WOKE logo after 47 years

Episode Transcript

Speaker 1 (00:01):
But Jesse Kelly Show, let's have some fun on a Thursday.
The week is all most over.

Speaker 2 (00:14):
Smile. It is a wonderful time to be alive. There
are amazing things happening out there. I'm in such an
incredible mood, and we are going to talk about those things.
I'm gonna churn through a bunch of emails and stuff tonight.
That's gonna come too. But we are going to discuss
their loss of credibility and how wonderful that is. We're
going to discuss why these corporations, these institutions, why they

(00:40):
can't possibly get it right even though they want to.
Sometimes they can't get it right. We're apparently gonna flood
Boston after their mayor ran her fat mouth. We have
a US Navy sailor who's been bribed by China. All that,
so much more coming up tonight on the World Famous
Jesse Kelly's. Now, I'm about to talk to you about something.

(01:06):
You are aware that I have the diet of a
teenage boy. I can't help it. I'm white trash. I
like bad for you foods. I am a cheeseburger and
Kraft Mac guy. I'm a waffle house man. I can't
help it. Now. It's not just that I like it.

(01:30):
It's a central part of me, a central part of me.
I can tell you where to eat in any city.
You know the menu, whisper. I know where I can
get the best cheese sticks here. I know I know
where to go. Now, what if? What if I decided
I wanted six pack abs, six pack abs, and I

(01:54):
start working out for it and working out for it.
I'm just doing sit ups all day long so I
can get a washboard six pack abs. But I don't
change my central thing, which is food, bad for you food.
I still eat chips, I still eat cheese, steaks, I
still eat pizzas, I still eat this. I'm never going

(02:17):
to get six pack abs, am I A central pillar
of who I am is eating fat, terrible for you
delicious foods. Because that is a central pillar of who
I am. The six pack abs are never going to come.
The only six pack I'm ever going to have would

(02:40):
be one eye buy from the gas station because it's
never going to happen for my stomach. Because central to
who I am is the bad for you food. Now,
let's talk about culture. What has happened happening in this country.
Why it is happening? Why can't they get things right?
I saw this headline Disney Disney's boy trouble. The studio

(03:07):
seeks original ip to win back gen Z men. That's
men thirteen to twenty eight years old, amid Marvel and
lucasfilm struggles. Disney, this massive, massive company. They even went
out and they bought Marvel, you know all the superhero movies.
They went out and they bought Star Wars. You know

(03:28):
the lightsabers. That's the sound of the lightsabers make Chris.
I do my own sound effects here on the show.
I don't know if you know, but they do it
out and bought these things because you need men, especially
young men. Did you know young men in virtually every field,
not every field, but almost every field are the most
prize demographic. Do you know why? It comes down to

(03:49):
simple dollars and cents. If you can get somebody hooked
on your product, whatever that product may be, you get
them hooked as a young man. Then as that young
young man grows older and Lord Willing, his income increases,
he doesn't change his buying habits. You have essentially hooked
a buyer for life. So young men are precious every brand.

(04:13):
Everybody wants them. You want their eyeballs because you want
their money. This gigantic entertainment company, they've lost them. Young
Men don't watch these movies anymore, and so now they're
trying to hire people to figure it out. Heyway, how
do we need We need to bring in more men.

(04:34):
But this is the problem, for this isn't about Disney.
This is about America's Communists. This is about the Democrat Party.
This is about America's left. Men have left them, completely
left them. The gen Z numbers, the younger generation numbers
are they're staggering. It will it will mean the Democrat

(04:55):
Party will cease to exist in a matter of twenty
thirty years as these men get old and the sixty
five plus slowly die off. I know it's a terrible
way to discuss it, Sorry, but I'm just speaking about
it that way. The Democrat Party will cease to exist
that they continue to have these numbers with men, and
they're all terrified. The left is terrified. Democrats don't have them.
Disney doesn't have them. They don't have them. We can't

(05:17):
get them. We can't get them. But here is the problem.
The central pillar, central things on America's left, men hate them.
And unless unless I stop eating junk food, I can't
get six pack abs. And if you are an American

(05:39):
communist in one of these institutions right now, whether you
make movies or whether you're just part of the Democrat
Party or whatever you are, men don't want female empowerment
crap shoved in their faces every single time. They don't
want it. They don't want gay things stuffed and absolutely
everything every single time. You know how easy it is

(06:00):
to make movies for men. I could write you a
movie right now. In fact, I we don't have to
write a thing here. Make a superhero movie where a big,
strong guy goes and beats the crap out of a
lot of bad guys and does a whole lot of
brave things. No, no female spin kicks, No female protagonist
who has to be the brains because the big stupid
man can't manage to tie his shoes. Make a movie,

(06:23):
Make a John Wayne movie all over again. Make a
John Wayne movie where some stud fast with his guns
has to go out and fight bad guys. Men will
flock to the movie theaters, But that would mean they
would have to change their central belief system. You see,

(06:44):
make a movie, make look to make this, make this
about politics, Run a political campaign without stuffing rainbow crap
into everything. Men don't want to hear it. I know
we're all supposed to be tolerant of everything today, but
I'm sorry. You can't change the nature of man. Men
don't want to hear it. They don't want to see it.

(07:05):
They don't want to be told they're stupid, they're lower,
they're lesser, they should be gay, they don't. Men don't
want to hear these things. No matter how much you
browbeat it into them. They will never accept these things
en mass. And this is why the Democrat Party in
the United States of America and so many other entities
in this country are doomed to failure because it would

(07:28):
involve changing a central plank of their belief system. Remember
that cracker barrel stuff from yesterday wasn't super important, but
we talked about it briefly. Cracker barrel. They put this
crazy woman in charge of cracker barrel. Her name's Julie
fels Messino. They put her in charge of cracker barrel.
She of course gets rid of the old dude and

(07:48):
the barrel on the cover. They gave the whole thing up.
There's rainbow rocking chairs now at Cracker Barrel. And remember
yesterday when I said this, We'll go ahead and write
this one down. It won't be long, and we will
hear about Cracker Barrel's sales declining, Cracker Barrel trying to
figure out what went wrong. Just go ahead and write
that one down. Cracker Barrel CEO Julie Fels Messino's decision

(08:12):
to quote decolonize the company, starting by removing the old
fashioned country gentlemen meant to evoke nostalgia and Americana from
the logo, is hammering the stock, wiping out two hundred
and fifty million dollars in value. Since Fels became CEO,
the stock price is down thirty four percent, erasing five

(08:35):
hundred and eighty seven million dollars in value. Why did
that happen? How did that happen? Because these communists who
are entirely hostile to whatever institution they're taking over, they
take over the institution and they attack it from within.
They attack it and instead of trying to sell things

(08:56):
that people want, instead it becomes all about control and manipulation.
The Disney couldn't make a movie young men want to see.
If they tried, they really couldn't. You know why they
couldn't because the people who made the movie would be
a bunch of feminists, It'd be a bunch of race communists.

(09:20):
And they couldn't sit down and write and produce and
direct a movie that's just fun, it's just an adventure.
It's not humanly possible for them. They have to try
to control, to manipulate, to twist human nature. They have
to inject their sick, demonic religion into everything. And so

(09:42):
what do they do? They light more money on fire,
going out to hire a new consulting firm. How do
we win back?

Speaker 3 (09:49):
Men?

Speaker 2 (09:49):
I don't understand. Maybe I should be able to take
my kids to a cartoon movie without seeing lesbians kissing
in the park five minutes into it? Which happen? What
I swore was that super Pets or something like that.
Sorry gone, I'll never be back. The Left could save itself,

(10:12):
they really could, but it would involve giving up their religion,
and that that is very, very difficult for most people
to do. Can you turn and walk away from your
religion if you're a communist? If you cannot, you've lost
men forever. Isn't that glorious?

Speaker 1 (10:35):
It is the Jesse Kelly Show on a fantastic Thursday.

Speaker 2 (10:40):
Reminding you that tomorrow tomorrow is ask doctor Jesse Friday,
all three hours belong to you and whatever questions you
email into Jesse at Jesse kellyshow dot com. This is
from Zachary Danini. At the heart of the Democratic collapse,
young white men are registering as Republicans in unprecedented numbers.

(11:05):
Gen Z is on track to be the most pro
GOP generation since the Great Depression. And wrap your mind
around this. Wrap your mind around this. Young people are
tired of the nonsense, tired of being scolded, tired of
being lectured, tired of having everything destroyed intentionally by the communists,

(11:31):
including fun, including jokes, tired of having all that destroyed.
And if you're a Democrat in the United States of America,
in fact, at any level, I don't just mean politicians.
I'm talking about the corporate world, Hollywood or anything. I know.
These people are all really, really stupid, but they can
also read. They can read the exact same polls I mean.

(11:52):
This is a New York Times article showing Democrat registration
evaporating across the United States of America. Democrats can see this,
they know that, yet they can't change. You know, we
brought this up before, but one of the things that
is being completely rejected, it has been rejected finally by

(12:13):
the United States of America, by the grace of God,
is the race baiting race communist crap. For most of
my forty four years, that was a very very effective
way for communists to politic in the country. Start slapping
white guilt onto people, start bringing it, well, what about slavery,

(12:34):
and you immediately get the right to start navel gazing
and looking around. I mean, I guess it was really bad.
Blah blah blah. But then the communists couldn't control themselves.
George Floyd dies. They destroy every police department in the
United States of America. We have to get black lives
matter this and black lives matter that. And they're taking
poor aunt Jemimha off the pancake mix. And now the

(12:58):
last of the credibility is gone. They're looking at the
numbers showing young men are leaving. They're done with this crap,
and they still can't get these people to shut up.

Speaker 3 (13:08):
Oh, it's very dystopian to see. It's funny because I
used to watch like The Handmaid's Tail, right, I never finished,
and I can't watch it because it is too close
to reality. And so what we're seeing is this militarization.
And obviously it started in your state, going to your state,
going to a black woman mayor's city first, and now

(13:33):
we are in yet another black woman led city and
taking over. And to me, it goes again to the
level of racism and hate that is constantly spewed out
of this an.

Speaker 2 (13:47):
You have any idea how effective that was for most
of my life. If you're young enough, you don't realize
that normally for most of my life, that would have
people on the right scrambling to defend themselves. On hold on,
I'm not racist. My brother's black, my best friend, I'm
not a racist. I mean, yeah, we have that a lot.

(14:07):
That would immediately have the right scrambling. Oh my gosh,
I'm so sorry. No more. Now everyone's like, shut up,
you filthy communists, But they can't change. This is Texas
repping the cool Collier chairman.

Speaker 4 (14:21):
Are you aware that during the slavery times, blacks fled,
they ran away.

Speaker 2 (14:26):
I can't hear you very well. Are you aware.

Speaker 3 (14:30):
That when there was slavery times, blacks fled during the Nazi.

Speaker 2 (14:35):
Times, Jewish extremely effective. It has been extremely effective. Now rejected, mocked, ridiculed. Oh,
she was about to bring up the Nazi thing too.
It's another thing that's been extremely effective in my lifetime
on the right. Bring up the Holocaust, bring up Nazis.

(14:57):
Nobody wants to be associated with that. So the can
they do?

Speaker 1 (15:00):
What?

Speaker 2 (15:00):
You start defending yoursel I'm not an anti Semitic. What
do you mean my mom's Jewish? I didn't, but it
doesn't work anymore.

Speaker 5 (15:10):
I built a Holocaust museum. One thing about that experience.

Speaker 2 (15:13):
By the way, this is Illinois Governor JB. Pritzker, who
wants to be president.

Speaker 5 (15:17):
I built a Holocaust museum. One thing about that experience
that I can tell you, and I worked with Holocaust
survivors for more than a decade to build this museum.
One thing I learned in the process of that is
that it doesn't take very long to tear apart a
constitutional republic. Indeed, the Nazis did it in fifty three days,

(15:37):
and our democracy is almost as fragile, and we're seeing
it right now.

Speaker 2 (15:45):
Doesn't work anymore, doesn't move the needle even one little bit,
and I love it. I love it again. I want
to stress that we have not won anything. That now
is not the time to stand on the field of
battle and bang your spear against your shield and celebrate.
Because the enemy is on the run. Now is the

(16:08):
time for the cavalry to ride them down and mow
them down like grass. They are afraid, they are scrambling,
they are losing ground. It's time to press press because
they're still everywhere. They're everywhere in corporate America, in the
financial district, and in our government institutions they are. But

(16:32):
obviously Hollywood, they are everywhere still dug in, trying to
dig in further. So we don't root them out. We
must root them out. That means you have to run
for local office. Get involved in local politics now, just
like when Joe Biden was running things. Now we conquer

(16:55):
our community first, then we expand from there. Let's get
to emails next. The Jesse Kelly Show. It's weird you
would play that back in the USSR song, Chris, because
we're actually not talking about Boston right now. We're gonna
get to that in a minute. Now, listen, Boston as
you know, I'm a big fan. Just went with me,

(17:17):
Chris Corey. We just went. But their mayor sucks. She's
really bad. It's you know, it saddens me because that's
in a way our most historic city, that's the birthplace
of freedom all that. How does the birthplace of freedom

(17:38):
have a communist mayor?

Speaker 3 (17:40):
You know what.

Speaker 2 (17:40):
I'm not getting into that right now. We're doing some emails, Jesse.
I was listening to your show and I heard you
say that the illegal truck driver who killed that family
deserves the death penalty. I'm not in disagreement with that,
but what can be done to the California DMV worker
who passed his test which gave him the license. Seems

(18:00):
to me that person should also be arrested and sent
to prison as well. I love the show. The Communist
Anti Communist Manifesto is my favorite book by any right
wing personality. Also, I know you don't like Van Haven.
I just wanted to say, it's okay if you're gay. Okay, Well, look,

(18:23):
this comes back to what we've been talking about, that
that we have. I'll use the building analogy again for
what the Communists managed to accomplish in this country. If
you think about the United States of America as a skyscraper, right,
And the higher you go, the higher you go, the

(18:45):
the more senior the offices are, right, the presidents sitting
at the top, and the vice presidents below, and the managers,
and so you get the idea, right. Well, the communists
originally when they infiltrated this country, they were all on
the ground and they kept bashing into our institutions as

(19:07):
they tried to push and promote a communist revolution in America,
because our institutions were I can't stress that enough were
American and America the love of freedom, the idea that
people should be free, that government shouldn't be able to

(19:27):
tell you this and tell you that the American institutions
were built to withstand communism, and they did. We don't
realize we were very, very successful rejecting communism in this
country for years and years and years and years and years.

(19:48):
They would try to get a foothold here, and try
to get a foothold there. They'd get in with this
union or get in with that, and then they would
just kind of die. The movement would peter out as
they slammed into our institutions. And so they've figured out,
not just American institutions, the institutions of Western civilization. They

(20:11):
had to be conquered first. You can't conquer a country
without conquering its institutions if your plan is to conquer
it from within. The institutions are what make a country.
Our institutions produce citizens of whatever kind you're trying to produce.
Your schools should be producing patriotic, smart citizens, that's what

(20:37):
they should be producing. Your your entertainment institutions should be
promoting good values, promoting things like morality and brave that's
an institution. Your institutions produce your citizens. So if you're
trying to destroy it from within, you must conquer the

(20:57):
institutions first. Otherwise the institutions will defeat you. Now, they
did this in a variety of ways, but they wormed
their way through politics at the local level and then
up to the state level in blue states, and it's

(21:18):
been insanely successful for them. So America as a whole,
America as a whole will still reject the most bonkers
kami things that are out there. It will, it will.
We are not that. We're not that country yet, and
I'm doubtful we ever will be. I don't know. Maybe
we will one day, but I'm doubtful we ever will be.

(21:39):
But a blue, centrally controlled blue area, whether it is
a city or a state, a centrally controlled blue area
has no such guardrails. Every single institution is gone. And
not only are they gone as the communists work their
way up to the top floor of that building. Not

(22:01):
only are they gone, the institutions themselves are now actively
hostile in participating in the revolution. That's why you have
major police departments who won't report how many murders they
have to the FBI because they don't want to make
Democrats look bad. That's what you get when you conquer
the institutions. Now, this is our problem, and it's going

(22:23):
to be a very tough nut for us to crack.
As we began to put the communists on their heels
and we began to push back, there are areas where
we simply do not have any institutional power, and those
areas are powerful, very powerful. You mentioned the state of California. California.

(22:47):
I know it's fun for people to dog on it.
I personally adore it. It's paradise. I would never live there.
It's two taxed and regulated I can't live in a
place where I can't have guns and shoot bad guys
when they try to hurt me. But California used to
live there. As you know, California is controlled from top
to bottom by communists who don't have guardrails anymore because

(23:11):
there's no there's no too far left once the communists
have taken over every single institution, so they now have
to one up each other to be more commed than
the next comedy. I want to be more commed than
the next comedy. We'll all be more commy than him.
We'll all be more comedy than him. But that doesn't

(23:33):
just affect California. California is our largest, most powerful state. Comfortably,
California starts handing out drivers' licenses. It was the politicians
who chose that starts handing out driver's license to illegals,
handing out CDLs to illegals. Well, look, we are one country.

(23:55):
There aren't going to be There isn't going to be
a big border wall with checkpoints between California and the
rest of the country. As much as you may want that,
that's not something that's going to happen. You can't you
can't be one nation and have something like that. So
if California hands a CDL to some scumbag who doesn't
read English, doesn't know traffic laws, and he decides he

(24:18):
wants to drive his semi down to Florida and murder
an entire family with that semi, well, there's precious little
we can do about it. And the truth is, yes,
the the illegal committed the crime, but the politicians, the
people who handed him a license, they didn't. Because they

(24:41):
took over the institutions who made the laws. They have
made the revolution lawful in blue parts of the country.
We're gonna talk. Look, we're gonna talk briefly here in
just a moment. We're gonna talk about Boston. But Boston's mayor,

(25:03):
the mayor of one of our great cities, Boston's mayor,
is on camera announcing that illegals, people who have violated
the immigration laws of the sovereign United States of America
are to be protected in her city. That is a

(25:24):
level of subversion that it's going to take us a
long time to unpack. That. You have a Chris go
ahead play.

Speaker 4 (25:33):
On official letterhead from the federal government threatening to prosecute
city officials and withhold federal funds unless we cooperate with
carrying out mass deportations at a time when this federal
administration is already causing so much fear and harm in
our communities. These threats are serious and consequential. But our

(25:58):
same communities have told me loud and clear that silence
in the face of oppression is not an option.

Speaker 2 (26:08):
That's not some whacked out, green haired lady on the
street corner. That's the mayor of Boston, and that affects
us all. You know, Boston protects an illegal today. That
illegal kills your whole family tomorrow. We have a lot
of work to do. That's my point. We have a

(26:29):
lot of work to do. We'll get to it now.
Let's talk. Let's touch on this for a moment, the
attitude change on the right, which has been wonderful, and
then we'll get back two more emails and things. Uh.
It is the Jesse Kelly Show on a wonderful Thursday.
The week is almost over and you need to email
your ask doctor Jesse Questions in for tomorrow, always a

(26:53):
good time on a Friday, Jesse at Jesse kellyshow dot com.
Let's dig through some of these before we talk about
Boston and all the other insanity going on in the country. Bronco.
I've been a New England Patriots fan for thirty years
now and I think I'm done. Ooh. I'm not sure
how many teams now have men with their cheerleaders, but

(27:15):
it's time to finally draw the line. It's sad what
the NFL has turned into. His name is Matthew, but
this goes to what we were just discussing. It's Hollywood,
it's a cracker barrel, it's bud Light, it's the university system,
it's our federal institutions. The Communist worked his way from

(27:36):
the bottom floor up to the top floor, and now
they're making the decisions. They haven't lost control of our institutions,
but they are learning to be quieter. They are learning
that we finally have teeth when it can look when
it comes to the NFL, I get a bunch of

(27:57):
these because I told you what I've gone through. Just
for those who may not remember, I honestly had an
unhealthy obsession with the NFL for a while. It was
therapeutic for me. When I got back from Iraq, I
got out of the marine grow very shortly after that,
and I wasn't doing great, and I was just very angry,

(28:19):
very violent. The one thing that really I looked forward
to was Sundays. I would just watch NFL football all
day long. I was that guy. I could name you
every player on the New York Giants roster. I was
that guy every Sunday, fantasy football, football, football, football, that

(28:40):
kind of guy. That's how into football I was. And
then all that Black Lives Matter stuff happened, and I
just couldn't take it anymore. I remember Drew Brees, it
was a great NFL quarterback wearing the name of a
rapist on his helmet because they tried to act like

(29:02):
the guy who was wrongfully accused wasn't wrongfully accused. Drew Brees,
one of the best quarterbacks in the NFL, wearing a
rapist on his helmet. Right before Drew Brees put out
a video apologizing that he defended the American flag, they
wouldn't come out for the ant and I just had enough.
I said, you know, I've had enough, Screw you, I've

(29:23):
had enough, and I walked away. And it is there
is one of the things, one of the communist things,
maybe the only thing no that in Oreos the NFL
and Oreos are the two Communist things I missed the most.
If I'm being honest with you, I do oreos went
full rainbow insanity. I won't do it anymore. And don't
tell me about your off brand Oreos because at this

(29:43):
point in time, I've tried every single one of them,
and none of them get nice and mushy when you
put them in milk like the Oreos do. So I can't.
I can't eat any of those, but I've gone through that.
But the NFL, unlike other parts of our country, other
other institutions the Communists took over, the NFL has been

(30:05):
able to withstand our anger because we didn't walk away.
We love football too much, and look, I believe that
we never will. I really do. As an organization. The
National Football League spit in our faces for at least
a solid year, if not two years. To this day,

(30:26):
there's end racism in the end zones and crap like that,
and we get mad. We don't walk away. Now there
is the most flaming male cheerleader for the Minnesota Vikings
out there. Oh, it's just awful. Watch there's a tranny
for the Carolina Panthers as a cheerleader a training all.

(30:47):
Just quit, Chris, Oh yeah, we must have. Must have
been a real pain in the rear end. Quit Why
don't you grow up? Both of you grew up. Quit
making immature jokes. Either way, we didn't quit when they
had that whole kneeling for the flag bit. I think,
if I remember right, and I may have this wrong,

(31:09):
I think the ratings were down for a week a week.
We can't help it. And I'm not blaming anybody. If
you still watch, I am not looking down my nose
at you. I'm the furthest thing in the world from perfect.
I still screw up. I still spend money with companies

(31:29):
I shouldn't. I try not to look I have Amazon.
Amazon's a disgusting, despicable company. I am not perfect. So
I'm not judging you at all. But we can't turn
it off. We can't let it go, and that that
gives the communists the freedom to do what they do.

(31:50):
Companies like to make movies. We brought up Disney at
the very beginning of the show. They're hemorrhaging millions in
millions and millions and millions of dollars. They always manage
to come up with more because Disney is such a gigantic,
multi billion dollar company. But that cannot go on forever.
That's why they're hiring these firms, trying to bring in

(32:13):
young men. At some point in time, even if the
whole corporate board or a bunch of filthy communists, which
they pretty much are, at some point in time, you're
losing shareholders money. You've got to come up with a
way to make profit. But we can't walk away from
some things. It is what it is. Some things we
can't walk away from a man. I no judgment if

(32:37):
you're listening to me in Minneapolis right now, no judgment
at all. But how do you take your kids to
a Minnesota Vikings game and watch that filth? Not me?
Not me,