Episode Transcript
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Speaker 1 (00:05):
Welcome back to the Jim Colbert Show, Real Radio. What
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the ep O s I t slide over to Real
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one thousand bucks.
Speaker 2 (00:16):
Welcome back on Jim. There's deb Hello, Jack is here
as well. There.
Speaker 1 (00:19):
This gentleman has been a buddy for a while now,
and I have to tell you has really given me
some incredible life experiences. Really has you, guys, give it
up good laugh for the owner operator the big dog
over at Curne of Cigar, mister Jeff Bortzawitz.
Speaker 2 (00:32):
Yeah, yills, friends, So I love it right.
Speaker 3 (00:36):
Well, thanks for having me back on the show. I
always love being here and it's a hoot. You're a
man full of energy, so I gotta try and keep
up with you for however, what time we got, I.
Speaker 2 (00:44):
Gotta tell you you you don't even bother. You gave
me one of the you know.
Speaker 1 (00:48):
The thing is Jeff obviously is the purveyor of the
greatest cigars you can find in this area by a million,
you know close and of course if you go to
his website Curnisigar dot com, all of that becomes open
to everybody listening to us throughout the nation, which is great.
Speaker 2 (01:00):
Right.
Speaker 1 (01:01):
You have given me one of my most one of
my coolest life experiences.
Speaker 2 (01:05):
And I wonder if you remember what it was.
Speaker 3 (01:07):
Probably having a whiskey and a cigar when we did
one that event the cars Cigars and cars or something.
Speaker 1 (01:12):
Well, we did one downtown and we did one in
the square there on Church Street, which was amazing. People
still asked to have that going in that It's the
time that makers Mark came into the store when I
was there, we were I was there hanging out. We
were just talking about the plan, and your rep for
Maker's Mark came through. And what you were doing was
is you were building one of these proprietary bottles that
(01:33):
only sells with the Corona Cigar label. And she had
this entire case of all these samples and eat sample
represented a barrel in the in the storage area. And
I learned so much about bourbon and that forty to
fifty minute encounter that day. And do you remember what.
Speaker 2 (01:49):
You did for me?
Speaker 4 (01:50):
I do remember.
Speaker 3 (01:51):
So here's the thing that was early on in our
our single barrel program, because it was Maker's Mark was
one of the earlier adopters to it, and I always
as if you ever want to do those again, because
you learned so much. When these guys are talking about
all their different you know, different rick houses and different
floors and all the different flavor components would come from
different areas on the in the actual barrel houses. But
(02:14):
anytime you want to do that again, we'll let you
pick one out. We'll actually call it your pick if
you want. I'm serious, that's serious about this. We'll smoke cigars,
we'll pair it up in my office while we're smoking it,
and literally I'll let you pick one.
Speaker 5 (02:26):
Jim Colbert's show Corona Cigar.
Speaker 1 (02:29):
I would have to, but you actually that day you
asked me my kid's birthdays, and I told you the
kid's birthdays, and you drew the barrel from that number
and blended and blended it right there. For me, it
was one of I tell that story more that I
tell most stories about my actual life because it was
one of the coolest experiences I've never and that whiskey
is still one of my favorites.
Speaker 2 (02:49):
That's awesome. I don't know if I can do the
birthdays again. No, no, no, I'm not joking with you, but
I think.
Speaker 3 (02:53):
Seriously, if you if you want to do that and
have your own pick, we can do that.
Speaker 4 (02:57):
Yeah, let me know.
Speaker 1 (02:58):
I would love to, and again I will. Relationship goes
back quite a while. We've done each other for a
long time, and I was just telling you when you
came in. I was like, man, you've given me so
many killer experiences like the one that we're featuring this week.
The cigar we're featuring this week, I've never had before.
And I open it up this morning, I snip it
and I've go out on my back patio, I got
my phone, I got my cup of coffee, which is
one of my favorite things to enjoy with a cigar,
(03:18):
by the way, literally one of my favorite things. And
I go back there and I take one draw, and
I was like, god, he does it every single time.
Speaker 2 (03:25):
I catch so much crap from.
Speaker 1 (03:27):
My listeners, like then, you never don't like a cigar, Well,
he never gives me a bad cigar.
Speaker 4 (03:30):
You know what.
Speaker 3 (03:31):
We try to make sure we don't bring in brands
that are if they're not good, because we smoke everything right,
so if it's not good, it's not going to come
in the store because you know, people walking across a
cigar there happened. There be so many cigars, there's like
thousands of them. I said, that's just the ones we carry.
There's a ton that we say no, right, you know,
there's like a million other brands out there, but if
they're not good, we're not going to carry.
Speaker 1 (03:49):
Yeah, yeah, and and clear something else as well. We
talk about Cuban pre embargo cigars and stuffing. I know
that you had those, and I got ragged on the
other day so I said, well, you know, tell me
about the embargo stuff.
Speaker 2 (03:58):
I go, well, you know, the embargo was.
Speaker 3 (04:00):
In what year sixty one is when I believe the
products were not brought back in the country. But there's
there's a long history on this stuff. When it comes
to pre embargo cigars. We could do like an hour
show on this, really, but there's believe it or not.
There was actually two embargos to Cuban tobacco. The first
one was during the Spanish American War because we had
a blockade on Havana Harbor when they blew up the
(04:22):
USS main and then Ebor City was getting almost all
of its tobacco from Havana, so we actually had a
first embargo back then. Then you had the one when
Kennedy was the president, So you know, it's there's so
much history involved in that.
Speaker 2 (04:36):
It really is.
Speaker 1 (04:37):
And the fact that you can even have those in stock,
and you do have those occasionally and tell ya, it's
I mean really amazing that, glad. No, it is is
that they have a special case and I go up
there and stand in front of it sometimes I'm like,
I just want to smell.
Speaker 2 (04:51):
Can I just smell it?
Speaker 3 (04:52):
And you know what, they keep getting more expensive. Yeah,
because there's a global market on that. You know, the
number one market where they like to buy them is
in China.
Speaker 2 (04:59):
Is it really? Absolutely, It's like a status symbol.
Speaker 4 (05:01):
Yeah. And listen there's more billionaires in China than anywhere else.
Speaker 3 (05:05):
Yea. They that the market price on those keep like
the prem Barber Cuban cigars that we have most of
the time, the replacement value on that is it costs
more for the replacement value than we're actually selling them for.
Speaker 4 (05:17):
Going up a lot.
Speaker 2 (05:18):
Wow, amazing. You know I didn't, by the way, for.
Speaker 4 (05:20):
Listeners, because they're not they don't.
Speaker 3 (05:22):
We have some pre embargoed Cuban cigars, like especially could
Dave it off the Don Perryana stuff that's actually a
Cuban davodof after them Bargo. But they're like a cigar
like that used to be nine hundred dollars for one. Now, yeah,
that's what I'm saying. Now almost two thousand.
Speaker 2 (05:36):
Dollars a single cigar. Well, you don't even smoke that.
Speaker 1 (05:41):
I'm just saying you're two thousand dollars.
Speaker 4 (05:44):
That's what I'm saying.
Speaker 3 (05:45):
That that a lot of the prices have gotten crazy.
And by the way, just Cuban cigars in general, since
that whole Chinese market is where most of them are going.
Let's say, like like a Cuban coheba that used to
be around seventy five eighty dollars is now approaching two
three hundred for one, right, so the price of these
cigars have gone up tremendously.
Speaker 1 (06:06):
Effort If somebody comings from the Islands and they say, hey,
I've got some Cuban Joanna, come and grab one, I said,
you don't have a fake Yeah, you don't have.
Speaker 4 (06:12):
A Cuban buttery beat rolls or whatever.
Speaker 2 (06:14):
You don't have a Cuban yeah.
Speaker 1 (06:16):
Because if you paid one hundred and twenty dollars for
five cubans.
Speaker 2 (06:19):
You don't have cuban.
Speaker 3 (06:20):
Unless they go to constant Harmonos store, which is and
even then you gotta be careful because the prices are
so high on these things that that even then you
can get a fake get fake ones out of a
legitimate store. But yeah, yeah, you know. But if you
go to a duty free in the airports, that are
the harmonous ones. Those are those are legit. But I'm
just telling you people are sticker shock how expensive.
Speaker 2 (06:38):
God, I have no idea. Oh yeah, it's ridiculous, and
it's been that way for a while.
Speaker 1 (06:42):
And yeah, I do want to make the move over
to the FSG thing, because I think one of the
unique things about about the corona is that you guys
actually have like not just skinning the game as stocking
and selling cigars, you actually produce tobacco, which is so ballsy.
In Florida, I mean, obviously, right our lines are known
for their tobacco.
Speaker 2 (07:01):
Of course that's where it was grown.
Speaker 1 (07:03):
This I've not heard that this is a really conducive
environment nor soil for growing tobacco, but you did it.
And that when we say FSG, that's Florida sun grown
right there. In Claremont, Florida.
Speaker 4 (07:13):
Yeah, so what here's what's interesting.
Speaker 3 (07:15):
Crown Cigars like a farm to the table, a true
farm the table concept, where we grow this tobacco at
the farm, we make cigars and they're sold to the
in the stores. But there's a there's three hundred hands
that touches tobacco from the time we start to the
time you get in your hand. So it's a long
drawn out process. It takes many, many years. But Florida
(07:35):
was actually the second largest cigar tobacco growing state in
America after Connecticut. So this was I didn't reinvent this.
This was a big thing that was going on from
before the Civil War up until at nineteen seventy seven
was the last crop that was grown, and it was
primarily grown up in the Tallahassee area.
Speaker 4 (07:52):
There's a there's a Gadson County.
Speaker 3 (07:54):
Yeah, and there's a town if you keep going up
twenty seven past Tallahassee, and it's called Havanah.
Speaker 2 (08:00):
Yeah, right, you ever know, used to call it what else?
Speaker 4 (08:06):
There's no Cubans there.
Speaker 2 (08:07):
That's why they call it Havana.
Speaker 4 (08:09):
No, I'll tell you why.
Speaker 3 (08:11):
So there used to be an import duty on cigar tobacco,
and so what the guys in Florida got wise, They're like,
this is back in the eighteen hundreds, by the way,
So they incorporated that town the city of Havana, you know,
because when they sold the tobacco to the factories up
in Pennsylvania North. Yeah, and then they charged a premium
(08:32):
price even though it was growing in Florida. That's what
I'm saying. When you go to Havana, you're not going
to see a Cuban restaurant selling you know, many and
no chase and stuff.
Speaker 4 (08:39):
And it happened. So it's and the other thing.
Speaker 3 (08:42):
There's another town further west called Sumatra, which was the
second country that imported to tobacco was imported and it
was all done so it could be shipped up north,
saying it was from Sulacha, Havana and it was out
of Florida.
Speaker 1 (08:55):
So is it aren't aren't premiums and premium wines two
of the most counterfeited products in America.
Speaker 3 (09:04):
I would say Cuban cigars for sure. I don't know
much about the faked wine. But there was a problem
too going on with there was some old scotches too.
The yeah, they remember you're ready because that wine guy.
There was some old stuff sold auction, Yeah, like Christie's.
Speaker 1 (09:17):
Auction, right, like jetos that were supposed to be like
ten k a bottle or something.
Speaker 2 (09:21):
It was like a one point eight million dollars deal
or something.
Speaker 4 (09:24):
Yeah.
Speaker 3 (09:24):
And there was also a single Scotch old one that
that got.
Speaker 2 (09:28):
Ripped off really like on the calland or something.
Speaker 3 (09:31):
It was in a glass blown mccount and I think
it was called eighteen forty one because there was was
in like a purple bottle and it was hand blown,
had the bubbles in it and all that stuff. That's
one that got counterfitted and then the the unfortunately gets
sold right. Yeah, dude, it turned out this wasn't legit
crazy anyway.
Speaker 1 (09:46):
So it as a guy who owns a cigar store, obviously,
I know that when you go into a corona, all
of the employees are usually chugging on a smoke of
some sort.
Speaker 2 (09:53):
They're all walking around the cigar. They love it. So
like when you pick up I mean.
Speaker 1 (09:59):
If our look at you, I would be like, okay,
this gentleman has smoked like so many different like variations
of cigars are. The cool thing is is you guys
work with like drew a state to create, you know,
and dab it off to create cigars come with them
for you. Yes, Like when you pick up a cigar,
what do you look for in a smoke?
Speaker 2 (10:15):
Is it a mood thing for you?
Speaker 1 (10:16):
Or is it always the same kind of You want
something stronger, medium, light?
Speaker 3 (10:20):
Well, there's two things. So if I'm looking at it,
like for what for the consumer base? Right, you want
to make sure you filled each area, because you got
people want mild cigars, medium cigars, and strong cigars. Now,
on a personal level, I don't smoke strong cigars, but
we have guys that smoke them, right, So we have
blends that are intentionally made for those people that want
a full bodied, strong cigar. But like I say, personally,
(10:41):
I like mile to medium cigars. But it all depends.
It's like when we're talking like the single barrel picks too,
single barrel bourbons are kind of the same way. We
got somebody want a little sweeter, a little more calmel
and vanilla, and then we people that like I'm a.
Speaker 4 (10:53):
Little hotter and a little higher in the rise.
Speaker 3 (10:55):
So it said that when you come into the store,
That's what I say, when you walk in and they're
there's a thousand different cigars because people have never had cigars.
Speaker 4 (11:02):
They're like, how do you have a thousand difference brands
in France?
Speaker 3 (11:06):
And they're all made out of tobacco, and it's like yeah,
because they're all from different parts of the world. There's
different parts of the plants, there's different seed varieties, different
and everything, right, And so then our staff are instructed
just simply ask what are you doing for?
Speaker 4 (11:19):
You want something mild?
Speaker 3 (11:19):
I mean you're strong, and from there we can we can.
That really puts out the direction that we go north,
southeast or west.
Speaker 4 (11:24):
Then we get you in the right area.
Speaker 1 (11:26):
And I'm the same as you. I like mild or
medium cigars. I actually talked about it last week when
we did the INTENSA I'm like, look, man, if you's
a little strong, little yeah, I'm like like, when you
like one of these things up, understand.
Speaker 2 (11:37):
You're going to punch you in the face. Yes, you
about Hence is a good name, all right?
Speaker 4 (11:41):
We tried to tell them by the name right.
Speaker 1 (11:44):
Well, when you lift the box up and you see them,
they're all dark as sin, and you know, light in
one of those things. It takes about two puffs to understand,
and you better be ready for it because it is
a full blown experience.
Speaker 3 (11:53):
And by the way, that's got tobacco from our farm.
So what's interesting is that you can take it's all
on how we blend it. We can take tobacco from farm,
and then we can blend it with other tobaccos where
we can have a mild blend, meetium or full body.
It all depends on what goes in it. And people
that don't smoke cigars, the best way to understand this,
it's like, let's say you had a big foot long
sub right, and you can depend the outer tobacco would
(12:15):
be the bread, and then what goes inside it could
be the roast beef, you can put hammy, put turkey,
your chicken or whatever. And with type of cheese you
got salama. You know, there's a you can probably create
fifty different subs by the ingredients restor am. So making
a cigar is somewhat similar. We got all these different
varieties of tobacco, except there's a lot more than fifty
choices of it, and that's how you come up with
the different blends where we want it mild, meeting or strong.
(12:36):
And when you're working with tobacco, you know it's you
know what tobacco strong? You know which one's what isn't right,
And we work with here's the key. We work with
the best factories in the world, right, and then each factory.
The way this works is the guys that actually blend
the cigars are more like a master chef. So imagine
a factory being this amazing restaurant and then they have
(12:57):
these amazing ingredients. But every factory is a different backstock
of what ingredients do they work with. So when we
give him FSG to work with, we let that chef.
It's like, hey man, that's that's we supplied the lobster
that you're gonna jore with whatever in your dish.
Speaker 4 (13:11):
And so that's how it comes about.
Speaker 1 (13:13):
And you know, in one of the cigars we've pushed
for a while and you just had a new variation
come out as the Army of Angels, Angel Benitez, who
is the GM one of the greatest dudents. If you
ever go there, please go to the downtown one.
Speaker 2 (13:24):
Is he still downtown.
Speaker 4 (13:25):
He bounces between all of them.
Speaker 1 (13:27):
But you get the medium, you'll understand, and that's exactly
what that is. I mean we talk about Jeff gave
him fs, she gave him some other stuff. He created
a beautiful blend. And I have to tell you that
is right on the edge of where I go. What's
that new one though?
Speaker 2 (13:38):
The blue label?
Speaker 3 (13:39):
What is that the that's the Connecticut, the Connecticut. So
that's awesome, made in the same factory where the intensa
is right. And that's a good example how you can
take different rappers where the lighter rapper the darker rappers
to get Maduro's Connecticut shade and different fillers, and we
can we can make a cigar that can be mild, medium,
or strung even out of the same factors. By again,
it's like if you had a sub right, Let's say
(14:00):
we had rye bread, white bread, and wheat bread, right,
They're all different flavors, absolutely.
Speaker 4 (14:04):
So there's a million different combos that we come up with.
Speaker 1 (14:07):
Yeah, And the good thing is one of the things
we sell as much as the cigars here is the
experience of going one of the lounges. I never say store,
by the way, it is so much more than that.
I'm like, yeah, they sell they sell cigars, no question,
they sell everything you need for a cigar. They'll sell
you some of the best whiskeys and bourbons and scotches
and wines, and they'll get you something nice from tequila.
All of those things they'll do for you. But really
(14:29):
the idea is to come in there and just chill out,
relax and really enjoy a couple of hours without.
Speaker 2 (14:34):
Anything else on your mind, rather than just having a
great smoke.
Speaker 1 (14:37):
And your people do such a fantastic job at directing
people into something they'll be comfortable with. And that's really
that's an attribution to you, my man, because you've hired
the right people.
Speaker 3 (14:47):
We try and and the thing is too that a
lot of you know, if people aren't out of cigars.
You hear the word experience a lot, and it is
an experience because you're you're you're enjoying a great cigar,
you got your whatever you're pairing it with. But then
normally what happens is there's camaraderie involved. There's people they're
gonna meet, you're gonna talk to you, you're gonna have
you know, whatever. And that's one of the things that
(15:09):
I always say that the cigar store is the environment
with the lost art of communication and discussion and talking right,
because even the coffee shops, people are just looking at
their phone and sure they don't talk to each other.
Speaker 4 (15:22):
A lot of times people think.
Speaker 3 (15:24):
You're weirdo if you talk to somebody and it's like
in a cigar shop is normal.
Speaker 4 (15:28):
You know, Hey, what's going on? It is our talking, right.
Speaker 2 (15:30):
That's sand Lake Store, dude.
Speaker 1 (15:31):
If you ever pull up that sand Lake Store, there's
gonna be a crowd out front on that sidewalk, and
it's gonna be a loud conversation and they're.
Speaker 2 (15:37):
Not afraid they get in there. Last of normal.
Speaker 1 (15:40):
Last time I rolled up there, there was a path
about eight dudes out there and they were having a
lively conversation.
Speaker 4 (15:46):
But that's normal.
Speaker 3 (15:47):
We can have you know, people can talk about whatever
and whatever.
Speaker 4 (15:50):
So that's the thing.
Speaker 3 (15:51):
It actually builds social skills. You'll be surprised how many
times younger people have come to the store and they
came out of their shell because they'll end up sitting
next to somebody body that's you know, sixty seven years
old and owns some big business or whatever, and it's
like wow, you know, they were kind of nervous or
intimidating talking to like different generational people or different uh
(16:11):
you know, wealth classes or whatever. And it's and it's
really I see it as a it's it's like a
building of us, almost like a social experience experiment where
it's like, this is something cool that can't be taught
in too many college classes.
Speaker 2 (16:25):
It used to be what we did.
Speaker 5 (16:27):
It's so weird now to see a group of teenagers
hanging out and nobody is talking to each other.
Speaker 3 (16:32):
Yeah, because what happens is there they they have courage
to talk to each other through a text or something, yep,
but they get nervous if they have to face to
say something to each other.
Speaker 4 (16:40):
And it's like, wow, that's weird. Right.
Speaker 5 (16:42):
They even talk about like that eye contact thing with
the Zoomer generation. Go to Corona Cigar Company and you'll
feel all of that.
Speaker 2 (16:49):
That well, the interesting thing, you know.
Speaker 1 (16:51):
I started playing golf because my dad told me it
was great for business. And my dad was a thousand
percent right, didn't tell me how addictive it was and
how it's gonna do. And I would think that coming
to one of the lounge and hanging out there and
starting conversations, you never know who you're gonna have a
conversation with and cigars are a language that certain people understand.
And you could get yourself into a really interesting business
scenario if you just knew a few things, and you
(17:13):
could learn that any one of these lounges.
Speaker 3 (17:14):
And that's it's this is not something new. That's why
they always talked about, you know, the smoke filled rooms
in politics or whatever in business because and actually you
go back further, what were they doing when they're with
the Indians with a peace pipe? It did that for
a reason. Shut out, Let's put the axes and guns away.
Let's talk about this, right right, right? Yeah, And so anyway,
so I don't think this is this, this culture of
(17:36):
that is ever gonna go away because it's a human
it's a human element.
Speaker 1 (17:41):
I hope not, dude, because I have to tell you
this is one of the best relationships we have. I
love I love endorsing the company. I love endorsing companies
and people like you. So I really do appreciate it.
Speaker 4 (17:51):
Jeff, how many time you got I wanted to tell
you about this. I brought you a gift.
Speaker 2 (17:54):
Let's what you're gonna have. Can you hang on first second?
Speaker 1 (17:57):
All right, we're up against the break right, and we
have another seg and on the other side, I'll tell
you what, give.
Speaker 2 (18:01):
Me two minutes? Yeah, go ahead, two minutes, go ahead,
fire away.
Speaker 3 (18:04):
Okay, all right, we got two minutes lest it. So
I was thinking, I'm like, man, what has he had
at that that? What do I have that Jim hasn't
smoked yet? And then that's why when I walked here
like yeah, I haven't seen that box before, I'm like, cool,
I think I got some here. Right, So this is
the Diamond Crown Tampa. Let me tell you a little story. Right,
So this has FSG filler in it. But this has
(18:25):
the longest journey on any of our tobacco that comes
out of our farm. So the farm is in Claremont, Florida.
From there, when we after we harvest it, it gets
exported to Nicaragua where it goes through the fermentation, the sorting,
and the aging. From there, some tobacco comes back to
Tampa to make the brand called the American And I'm.
Speaker 4 (18:44):
Sure you smile have the box of the house.
Speaker 3 (18:46):
So when you're at when you're in Ebor City, the
only cigar factory that's left there, and it says home
a questory cigars. That's the Jason Newman factory. They make
the American they use our wrapper on it.
Speaker 4 (18:56):
Well.
Speaker 3 (18:57):
They're also the distributors for Artur twenty cigars in the
United States, and they have the Diamond Crown brand, which
is sold our Maide in the Funday factory. So we
have a Diamond Crown lounge in Tampa. They said, man,
we'd like to make a cigar. We'll send them money
there sending you a tobacco to Carlito and the Dominican Republic.
(19:17):
We'll make a Diamond Crown. It's called Diamond Crown Tampa
and it's got Florida sun grown in it.
Speaker 4 (19:22):
Now.
Speaker 3 (19:22):
Tampa used to use a lot of Florida tobacco back
when it was grown. So this is pretty cool to
have a cigar that that pays homage to the city
of Tampa. It's from the Jason and Cigar Company, which
is the oldest cigar company Leone, and it's out of Tampa,
and it's got tobacco from our farm. So I brought
you some of those. Listen, they sit in the full boxes.
Speaker 4 (19:42):
I already been.
Speaker 2 (19:43):
Smoking it and I guess it.
Speaker 3 (19:44):
I'm smoking one on the way at home all right.
Speaker 2 (19:48):
Right. It's so good I couldn't give him all.
Speaker 4 (19:51):
That's it, so anyway, there you go.
Speaker 1 (19:53):
All right, Well, Jeff, I cannot begin to thank you
enough for coming across town and talking just for a
little bit. Love doing business with your dog, And if
anybody ever has chance to drop into one of these
beautiful lounges, please do. What you hear today is really
what built that. That's that common courtesy, that the idea
of quality and integrity and products that that you come
out and buy and enjoy.
Speaker 2 (20:10):
And I can't thank you enough. Dude. A good alloud
for Jeff. Guys Yeah.
Speaker 1 (20:16):
Dot com. We'll see you back in one second for
Primetime Kitchen