Episode Transcript
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Speaker 1 (00:00):
Buy from higher Top Monroe Center in downtown Grand Rapids.
Speaker 2 (00:04):
We're talking about.
Speaker 1 (00:05):
What matters most to you when West Michigan joined the Conversation.
Now at six one six seven seven four, twenty four
twenty four. At six one six seven seven four twenty
four twenty four, it's West Michigan Live with Justin Barklay
on Wood Radio.
Speaker 2 (00:21):
Well, well, well we made it all the way into Friday,
and man, oh man, what a week. And I don't
think it's gonna calm down anytime soon. But all the
big breaking news, all the wild things happening across the world,
oceans away, but you know they're big things happening right
here in our own backyard as well. And that's one
of the reasons why we wanted to make sure we
were on top talking about what matters. Though sometimes that's
(00:45):
in your backyard we're any place else. Our good friend
Kyle Olson, the Midwestern of the Midwestern Dot is on
top of the coverage in your backyard, across the state
and beyond. We appreciate you being here with us today. Kyle,
Good morning, how are you.
Speaker 3 (01:00):
I'm doing great? Good morning.
Speaker 2 (01:02):
So lot's going on in Lancing, In fact, ever since
Republicans took control and this probably more than anything, really
cements the importance of elections. They have consequences. Ever since
the Republicans took control here of the House, Speaker Matt
Hall has been on a tear and getting quite a
(01:23):
bit done. We've seen quite a bit of progress this
week in fact, with hearings and oversight in action. What
break it down, what's different and why are we getting
a taste of some of this accountability all of a
sudden now?
Speaker 3 (01:40):
Yeah, So, the the Speaker, Matt Hall created an oversight
Committee and created six subcommittees, and because they he wanted
for really, for the last two years plus, there has
been very little oversight into the executive branch Gretchen Whitmer,
in A Nessel and Joscelyn Benson, and so the oversight
(02:04):
committees subcommittees have been hard at work holding hearings looking
into you know, allegations, et cetera. And so this week
the Corporate Subsidies Committee held a hearing on corporate welfare,
particularly when it comes to Goshen, which you and I
(02:25):
have talked about a lot, because what we're seeing is
the state of Michigan. The Gretchen Whitmer administration is handing
out millions and millions of dollars to these companies promising jobs.
Some of some of the money is tied to the jobs,
so it's not like all of the money is going
out up the door, but some of it is just cash.
(02:46):
And so, but as we have the Midwesterners reported, Capital
Confidential has reported, et cetera, there is very little to
show in terms of jobs for the money that's being
and so there was an interesting hearing on Wednesday about that.
There's going to be I think a very interesting hearing
(03:08):
next week with the Election Integrity Committee is looking into
the nine million dollars that Jocelyn Benson, the Secretary of State,
spent on this quote unquote transparency website that doesn't work,
and it's actually less transparent than what than the previous
site that she had. So the oversight subcommittees are really
(03:32):
doing a lot of work and we're trying to cover
as many of these things as we possibly can because
it's critical because finally Matt Hall and the Republicans, finally
someone is scrutinizing exactly what the Democrats have been doing
since they've been in power.
Speaker 2 (03:51):
You know, it's interesting to see this too a little
right now joined with good friend Kyle Olson at the
Midwest of the Midwestern or Not News. But you know,
these stories about transparency, particularly we've been Benson and whatnot.
I mean, is it, you know, just it's incredible. But
(04:13):
you think about the lack of transparency, how long they've
gotten away with it having to be subpoened for documentations
and things. They just try to hide everything from the
light of day. They don't they don't want us to know.
I guess we don't deserve to know the truth. All
the while they were out there and a lot of
(04:34):
these media organizations are carrying water for them in terms
of covering this up.
Speaker 3 (04:42):
Right, And and Gretchen or Jocelyn Benson, she's the one
that has claimed she's the most transparent Secretary of State
in the history of Michigan. She wants, you know, financial disclosures,
she wants campaign finance disclosures, she wants all of these things.
But speak Matt Hall. He had a press conference on Tuesday,
(05:03):
and he pointed out that the site doesn't work. Elected
officials are attempting to input their information and the site crashes,
et cetera. And it's so bad there's a deadline when
elected officials and candidates have to file these these personal
financial disclosures, and that deadline's coming up, and the situation
is so bad that the Senate Majority Leader Winnie Brinks
(05:29):
and Matt Hall are now negotiating and extending the deadline
because Joscelyn Benson's website doesn't work. I mean, that's how
dysfunctional this is. So now, of course you've got Joscelyn Benson.
She's claiming, oh, she runs a great operation, she's you know,
she's a very efficient department, et cetera. And now she
wants to be governor. But she's got this nine million
(05:50):
dollar website that doesn't work. And in our reporting has
shown that the company that she's hired, the vendor that
she's hired, has a sketchy background. They've they've been involved
in class action lawsuits involving data breaches. They have they've
(06:11):
been accused of adding junk fees onto invoices in California.
So there's a lot of questionable things about this company,
which I think probably will also be a part of
that hearing next week.
Speaker 2 (06:24):
Yeah, so so there you have it. I mean, that
sketchy pass boy that that color me surprised. I can't imagine, uh,
these deals, these things that get done behind the scenes.
You know, we really do need a Michigan doges. We
need some of that actually taking place right now with
the oversight and accountability that's coming out of the House.
But it just underscores because this has been business as
(06:46):
usual for folks in Lansing, particularly Democrats, for years now.
Speaker 3 (06:51):
Sure, and this company in particular. You know, our reporting
shows what this company will do is they'll they will
give campaign contributions to Democrats who then are in charge
or have control over these sorts of contracts. And then
who gets the contract the company that helped to elect
the Democrat. So I mean, this is unfortunately, this is
(07:15):
the way government works a lot of times. But we
now are in a situation in Michigan where there's an
oversight committee that is attempting to get to the bottom
of the thing, the bottom of things, and I say
attempting because they issued a subpoena to Jocelyn Benson to
provide election training materials and she's refusing to comply with
(07:39):
the subpoena, which of course means the deadline was this week.
She didn't comply, so that of course means they're going
to end up in court, which is going to cost taxpayers,
actually cost taxpayers twice because we taxpayers will have to
put the legal bill not only her for her department,
but also for the houseover Committee. And so she's making
(08:02):
it very expensive. She's not transparent, and yet she wants
a promotion to governor.
Speaker 2 (08:08):
That's the most degregious part of this is that she's
failed spectacularly at this job. And I guess that's kind
of how it works on the left and bureaucracy in general,
is that you fail upward. But she's failed spectacularly at
this Job's kind of like Mayor Pete. He did nothing
but become the mayor of South ben Indiana, and then
all of a sudden he's the Secretary of Transportation, and
(08:33):
then now he wants to be the and he failed
to dead look at all the horrible things they Now
he wants to be the president. And that's why these
elections matter. I mean, coming up in twenty six, we
got some of these swigs again. They're gonna be on
the ballot again and again and again, and unless we
send them back, and they're going to continue every single
(08:53):
bit of this and worse.
Speaker 3 (08:56):
Right, And that's why people need to know the truth
about their record, because you know, a lot of candidates
are able to just paper over it or there aren't
media outlets that are really bringing attention to it. But
that's what the Midwesterner is trying to do, is to
point out what her record is. You know, going back
to the pandemic. I think everybody remembers when she created
(09:20):
this horrible scheme where you had to create an appointment
and it just was a nightmare. And this is her record,
and so this and I think that her record needs
to be scrutinized because when she wants a promotion, because
if she if she couldn't, if she had major failures
when she was running one agency, what is she going
(09:42):
to be like when she's running the entire state government?
Speaker 2 (09:44):
Yeah? Well, and to your point and thinking about this, look,
i'd Kyle Olsen with us right now for the Midwest
and the Midwestern or not.
Speaker 3 (09:52):
No.
Speaker 2 (09:52):
So we're talking about all the things happening around the
state and Lansing and why these elections matter so much
here in the next couple of years. Juscell and Benson,
from what I understand One of the things that we're
hearing nowt too, is that she has been not fulfilling
We just had this real ID discussion. She's not been
fulfilling all the obligations that she has for national security
(10:14):
purposes to check these people get these real IDs. One
of the things that this links into is folks who
are here illegally in the country, people that have received
driver's license, et cetera. And this is so bad that
I've heard Defense might have to come in and investigate.
Speaker 3 (10:32):
Right. But I was just in the Detroit airport last week,
and I don't know how many times I heard an
announcement from Joscelyn Benson, the Michigan Secretary of State, about
getting your real ID. And so she has no problem
promoting herself, doing some self promotion in the Detroit airport,
but then when it comes to actually executing, she's got glaring,
(10:56):
glaring problems.
Speaker 2 (10:58):
You know, let's take a quick moment and talk about
that trip, because it sounds like it was a spectacular time. Kyle,
What did you do? Where did you go? I hear
it was a big one.
Speaker 3 (11:10):
Yeah. So, my grandfather was a pow in World War Two.
His plane he flew up he was a tailgunner in
a B twenty four and was shot down over Germany
and became a POW in August in nineteen forty four
and was in a prison camp in what is now
(11:31):
northwest Poland. And so my dad and brother and I
have been talking for a few years about actually going
and physically seeing the camp, and so we went to
We stayed in Berlin and then we went to Poland
last Friday to actually see the camp. And it was
I mean it's on a personal level, on a family level,
(11:53):
to actually physically see the train station where he was
transported and then walked the two miles to the camp
and then to see you know, artifacts there was sort
of a caretaker who has sort of taken upon himself
to one hundred percent Polish. He had a translator with him,
(12:13):
but to see how he's really sort of they've they've
done excavations, they've you know, found personal items, they've created
sort of a memorial at the local high school. But
to see that, to see the actual prison camp location
was very interesting. But then also to talk to these
Polish guys about being next to Russia and next to
(12:38):
Germany and you know, in the struggles for liberty that
Polish people have had. It just it was a very
interesting trip. I'm glad we went.
Speaker 2 (12:49):
I can imagine that has to be one for the
record books. And to be able to take you say,
took your son with you too.
Speaker 3 (12:55):
Yes, yep. So we had three generations went to and
my grandfather was there August forty four until February forty five,
and then the camp was the Russians were moving from
the east, and so the Germans you know, disbanded the
camp and they went on this eighty three day death March,
(13:18):
and then he was finally liberated in May second of
nineteen forty five. But actually we also we had, you know,
my dad had i mean artifacts from my grandfather. It
was this booklet where he had traced the dog tags
of some of the other airmen in the camp in
(13:39):
his barracks and to actually see where the barracks was
and where you know, he was nineteen at the time
he turned twenty at that camp. To actually see that
was just it's hard to describe, especially.
Speaker 2 (13:54):
With everything going on in the world right now, to
probably a really good reminder of some of the things
that we face. President Trump has talked about it trying
to get peace done it and get out of some
of these, uh, some of these really bad deals that
we're in. We've been watching a lot of that play
out this week.
Speaker 3 (14:13):
Yeah, and it's it's it. It really gave me a
different perspective to see again, to talk to these these
Polish guys because we we were with them for probably
three or four hours, and to just you know, see
because like, for example, one of the things I noticed
was we were in Poland for you know a few hours,
(14:35):
and I said, I've seen more Polish flags in the
two hours that we've been here than i've seen in
the three and then I've seen German flags in the
three days we've been in Berlin. And he said, it's
because Germany is ashamed of their history and there is
not much patriotism and because of course, and the other
(14:57):
you know, the other thing too is we saw you know,
the there was a there was a memorial to Jews
murdered in Europe in Berlin. There's just so much history
that we saw, and uh, it just it was a
great trip and I'm very glad that we were able
to go.
Speaker 2 (15:14):
It sounds like it and maybe you'll be sharing some
of that in uh, you know, in soon in the Midwesterner.
Lots of great stuff either way, whether it's there or
somewhere else, I'm sure that would be great. Folks would
love to see it. Always a pleasure. My friend Kyle
Olsen with the latest at the Midwestern or the Midwestern
or dot News. Thank you for taking the time, my friend,
thank you. You got it. God bless Uh we've got
(15:38):
more to coom. Folks don't go anywhere. In fact, we've
been watching the markets, you know, and I know every
day the roller coaster ride that we're on. Uh, it
feels kind of oh, it could be make some of
you feel a little nauseous if you haven't done the
right thing, which is reach out to the folks at
Talent Wealth guarding your nest egg dot com. You don't
(16:00):
feel queasy when you see all the restructuring, all the
transformation that's happening. Markets go up and down. Sometimes it
doesn't even make any sense as to why, whether you're
going to retire today, tomorrow or ten twenty years down
the road. Mike Lester and the team at Telligwealth wants
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(16:22):
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it a great day. They'll take care of you.
Speaker 4 (16:41):
Here are your headlines from the Midwestern Or this Friday,
May sixteenth. I I'm Robin Hoffman. It's a Midwesterner dot
news original story. The race for governor here in Michigan
already heating up. Former Michigan Attorney General Mike Cox targeting
John James on X. He writes, Okay, someone has to say.
Big cash donations and political consultants cannot hide the fact
(17:04):
that job jumping John wants nothing to do with governing
or actually doing what he tells voters he wants to do.
James leaving Congress to run for Michigan governor as a Republican.
It is still unclear if Tudor Dixon will be running
for governor or US Senate in twenty twenty six. In
other news, President Trump wrapping up his trip to the
(17:25):
Middle East with a stop in the UAE United Arab Emirates.
Earlier on Air Force One, he tells reporters he does
not think there will be a deal to end the
Russia Ukraine War until he meets with Russian President Putin.
Speaker 2 (17:38):
I don't believe anything's gonna happen with you, alank it
or not until he and I get together.
Speaker 5 (17:42):
But we're gonna have to get a shove, beca. There's
too many people to die war.
Speaker 4 (17:45):
For these stories and more, visit the Midwesterner at the
Midwesterner dot news accompany.
Speaker 2 (17:51):
This fantastic work we discovered U Nate and the folks
at ruth Max not too long he'd probably heard me
talking about these guys. They do amazing work and they
can save you thousands of dollars, which I, by the way,
goes hand in hand. I love to hear that Nate
versus Sluice is with us right now from roof Max,
welcome in as a brand new partner. It Isue right.
Speaker 5 (18:16):
Names.
Speaker 2 (18:16):
I love it. You are well. You're doing something too.
We're going to talk about this that that I kind of,
you know, I kind of I'm really fascinated by. First,
let's let's talk about we've seen a lot of storm damage,
a few storms that have come through here recent folks
are looking at on their homes. Fact, we had some
on our roof. We didn't even know until you got
(18:37):
up and took a look around. And people are finding
this because of the high winds. We've had some issues
with trees and things like that ripping off shingles on
your roof, and that can be a that can be
a big deal if if if you're not careful, you
can get into some troublesome problems that that gosh, I'm
(18:58):
telling you, you wish you wouldn't hat.
Speaker 5 (19:02):
Absolutely. I mean it's most people don't want to think
about their roof. They just expect it to work. Then
the storm rolls through and you end up with a
leak that can turn into some some nasty repairs.
Speaker 2 (19:13):
So what did you find on our roof? I mean,
it looked like we had some some that had come off.
There was a branch overhanging that we didn't know about
too that that looks like it was rubbing, like almost
rubbing the shingles right off, scratching them right off.
Speaker 5 (19:28):
And a few places you had two sections. You had
one section that had a tree branch that was right
on the on the surface of the roof that was
kind of rubbing, rubbing some of the cap shingles off
where the peak of your roof sits. And you had
another section over by the garage that had been blown
off just from wind alone. Just as they start to
(19:49):
dry out and flap flap a little bit, they start
to start coming loose.
Speaker 2 (19:55):
So obviously we talked about you, but if you have
you get expe your roof gets exposed as amount of time,
you get leaks, you get mold, you get all kinds
of stuff. What are the things that you're seeing that
that people are dealing.
Speaker 5 (20:07):
With, Mainly as your roof starts to dry out and
it's and it gets brittle, and that's in the gloose,
the glue tabs start drying out, and that's when the
wind can get underneath and start flapping up some of
the shingles. But if you don't take care of that
in time, a slow leak can turn into a bigger
leak and it could take years to show up as
(20:27):
a stain in your ceiling. But in the meantime, you've
got mold and things in your attic because the moisture
is there and people don't know about it unill it's
too late.
Speaker 2 (20:36):
And boy, that can cost you, I mean big time
in a lot of ways. What what What are some
of the folks you know reaching out to you? Finally,
because I know we'll go through what you do at
roof Max. Because, by the way, if you don't know, folks,
Nate and roof Max e veda brand new partners it
sponsors here of the program, and of course we appreciate them.
(20:57):
But I'm not just sponsors, but we you know, we're
using these guys too. In fact, I think this week
we've got you guys coming out for first it came out,
by the way, and repaired the roof, which that's probably
worth saying. Is that no charge that, Hey, I'm going
to throw some shingles up? Do you do that for
everybody or just because I'm sort of this big shot
(21:19):
radio guy.
Speaker 5 (21:20):
No, Honestly, if it's a minor repair, it doesn't take
long to replace a few shingles. It's kind of all
included in our package. I don't have a problem going
out there and doing minor repairs just to make sure
the customers okay. But it's definitely included in our package
as well. We do roof cleaning and then the rejuvenation
(21:41):
treatment to make your shingles last longer.
Speaker 2 (21:43):
So that's what we're looking at. We got a couple
of those on the way, but roof Max. You know,
we've been found that people are you know, taking a
look at this, not only like I said, are they partners.
And we appreciate that because that's a big deal for us.
We appreciate when we get new folks joining us and
in the mission. That's always great for us. But the
(22:05):
other thing is is this is this is a product
or a surface, then I think it's going to save
people a lot of money. And I don't know about you,
but like in this day and age, in this time,
we're trying to do the best we can to protect
our home and take care of is such a big investment, right,
you want to make sure that you know you don't
have to spend an arm and a lang on everything.
And if you've been thinking about having to replace a
(22:27):
roof or looking at a roof, you've been pricing that
out looking at the price tag on that, it's enough
to make your eyes bulge out. You're saving people big money, though,
aren't you absolutely?
Speaker 5 (22:37):
I mean, the cost of roofing is not getting any cheaper.
They're almost double what they were even five ten years ago.
I hear people all the time say I used to
pay ten thousand dollars to replace my roof, another at
fifteen to twenty thousand dollars. The cost of materials has
gone up, the cost of labor has gone up, and
(22:59):
the actual quality the shingle has gone down. They're putting
less asphalt in the roof now. And that's really where
we come in is if you've got an aging roof
that's still not leaking, still in decent shape, we can
keep it in that condition with the treatment it. Actually
it's an oil that penetrates in and softens the asphalt
(23:19):
layer and keeps it flexible, slows down the granule loss,
and just keeps your roof performing like you should.
Speaker 2 (23:27):
How much are people saving? You know this, this this
number of what you told me how much people are
saving on average is pretty incredible, Nate. How much is it?
Speaker 5 (23:37):
It's typically about twenty percent of the cost of a
new roof, and then that's that's across the board. The
national average to replace your roof is right around five
to six hundred dollars a square. We're in the more
about one hundred and fifty dollars square range, and that
includes roof.
Speaker 2 (23:54):
Cleaning, so you're saving eighty percent at least. Yeah, that's incredible,
and especially for folks right now. I mean obviously in
this day and age, you know, people are watching their
watching their money, as they should, but they want to
make sure that they've you know, they've they've protected their
investment as well.
Speaker 5 (24:14):
Yeah, it's it's simply a way to maintain your roof
rather than letting it fall apart until it needs to
be replaced. About eighty percent of the roofs that are
being replaced right now are being replaced Prematurely's that's a
roof for telling you you need a new roof. That's
an insurance adjuster telling you that you have damage or
(24:34):
hail damage. It's simply not always the case.
Speaker 2 (24:39):
If folks want to find out, one of the best
things you could do is always just pick up the
phone and call I had a great conversation with Nate
when I first heard about this. Nate, I didn't really
understand and I had a great conversation. Again, you really
put it in great perspective for me, and I started
talking to some friends. In fact, I know that this
is big in Florida now Florida and Michigan, so we
(25:00):
kind of understand because we've got a lot of folks
here that not only have second homes in Florida, but
we travel down there quite a bit or snowbirds, that
type of thing. But it's become you really have the
best of both worlds when it comes to the extreme
temperatures and sun and all that other things. But what
is happening on the roof, you know when it comes
(25:21):
to a place like Florida, and I know it's different
in Michigan and Michigan I kind of think of it
as The best thing that you said to me that
really lit this up in my mind for me was like,
you know, just think about the roads we're driving on
right now that for me, we still have'sing.
Speaker 5 (25:37):
You're losing the same asphalt, And yes, the shingles are
made from asphalt. It picture a a thick piece of
paper towel dipped an asphalt with a granule glute on
top of it. But as the sun bakes that and
dries it out, that's when you start getting cracks and
potholes in the road, same thing on your roof. They
(25:58):
start getting about eight to ten year years old, it's
just starting to dry out. You get to fifteen to twenty,
you're going to start seeing some cracks and some surface cracking,
some lifting. They get brittle, and that's what this product
really helps with is just to keep them flexible. If
it's one hundred and twenty degrees on your roof and
the rainstorm comes in, they have to shrink up. If
(26:21):
they can't shrink and move and expand they'll start to
shed granule and that ends up in your gutter. And
that's the main protection for your roof.
Speaker 2 (26:30):
So folks are looking at this and they may have questions.
Folks are looking at this, you know, they may have questions.
What are some of the things that you get asked
most when it comes to you know, what are you
doing up there, Nate? What are you going to do
for my roof?
Speaker 5 (26:47):
You know, most people just want to understand what it
is and how it works. It's a new it's somewhat new.
We've been around for about eight nine years. People have
already started doing their second treatments. Each treatment, by the way,
is guaranteed for at least five years. But what it
is is a natural oil. It's a soy based oil.
(27:07):
It's a soy methylester, is what it's called. And we
spray that on and it soaks in. It takes about
an hour or two to dry in, and it softens
the asphalt layer and keeps everything flexible and more waterproof.
And you can make it perform like a brand new shingle.
Speaker 2 (27:21):
You can extend the life of your roof up to
fifteen years, is that right? That's incredible.
Speaker 5 (27:26):
We can do this treatment up to three times. It
really just depends on how much granule retention you've got.
If you catch your roof before it's lost too much
of that protective coating, the granule, we can you can't
ever get that back. So we want to catch it
before it's lost too much and slow that process of
aging down.
Speaker 2 (27:44):
How old was our roof? We're trying to figure this
out and we couldn't quite nail it. We know, probably
fifteen years or more, what would you.
Speaker 5 (27:53):
Say, probably sixteen or seventeen.
Speaker 2 (27:55):
Years old, okay, and it still has.
Speaker 5 (27:58):
Good granule, but it's just it's starting to dry out
and get brittle. When you're dirty, it's got moss and
mold on the back, and we're going to take care
of that first, and then we'd come back and do
the roof max treatment and keep it going.
Speaker 2 (28:10):
That moss and mold happens a lot of times in
areas where we have a lot of trees overhead and
things like that, and that here in Michigan, we got
quite a bit of that, don't we.
Speaker 5 (28:17):
Yeah, it's usually on the north sides of the peaks,
doesn't get direct sun all day and as your shingle
dries out, it holds moisture. It's acting like a sponge.
And then if it doesn't get direct sun the UV
to kill off that mold, it's going to grow and
keep growing and gets it all the nooks and crannies
of your shingles.
Speaker 2 (28:36):
So, you know, we were just talking about adding fifteen
years onto your roof, and you know what that could
mean for an investment, especially in your home. And there's
a lot of people right now that might be in
that age group where you just mentioned. Maybe they they're
looking there on fixed income, they're retired, they're just trying
to figure out, I don't know if I want to
stay in this house forever, but you know, I do
(28:57):
want to squeeze a few more years out before him
ready to go. Are these people that say, you know,
I'm ready to sell this thing, but I don't want
to put a new roof on it. Who's this best for?
Speaker 5 (29:08):
There's multiple buckets of customers, but those are both. Those
are two of our main People don't know where they're
going to be in five years, ten years. I don't
want to spend fifteen twenty thousand dollars on a new
roof if I'm not going to get to use it
and enjoy it. But if I can just maintain it
and keep it going and get some more life out
of it for twenty percent of the cost, I'm going
(29:28):
to do that. It just makes sense to people. Our
average job is around three thousand dollars. Most people can
come up with that. You ask somebody to come up
with fifteen to twenty thousand dollars right now to replace
a roof, it's tough.
Speaker 2 (29:43):
Yeah, this is a service that's picking up steam roof
saversmi dot com and you get a free estimate if
you call six one six, three nine, three seventy seven
ten six nine or six one six three nine, three
seventy seven ten. It's roof SAVERSI dot com. You told me,
and I thought this was wild. You got one roof
(30:05):
that you're treating that's like a dinosaur like this. It
goes back to the stone ages.
Speaker 5 (30:11):
We just treated it last week for the second time.
The first time when we treated it was thirty two
years old. I went back out five years later. I
was expecting it to be pretty dry. I'm like, man,
this this roof's getting up there in age I went out.
It's still flexible like a brand new shingle. We were
able to treat it again for the second time. He's
(30:33):
going to get probably another six or seven years out
of that roof minimum and we can keep it going.
Speaker 2 (30:38):
So what's that like the average lifespan? What's that compared to.
Speaker 5 (30:43):
Right now, I'm seeing roofs at fifteen like your roof.
I'm seeing roofs that are fifteen years old that are shot.
Speaker 3 (30:50):
Wow.
Speaker 5 (30:52):
There's just less asphalt being used to make these things,
and they're still they're calling them a lifetime shingle or
a thirty four year shingle. That's not the case. That
is the manufacturer's defect warranty. That does. That's not saying
your roof is going to last you twenty five thirty years.
I would say the average roof is making it about
(31:13):
twenty to twenty five years right now. That's put on
in the early two thousands. If you don't do anything
maintenance wise to that roof, there's a good chance you're
going to need to replace it before then.
Speaker 2 (31:24):
Yeah, make sure you check out now. Doesn't hurt to
take a look. And one of one of the other
things I really like about you, Nate, is it you're
you're kind of that's the best way to put this.
You're low key, You're no pressure, You're just sort of, hey,
look you're going to need us at some point, whether
that's today or down the road. We're going to help
(31:46):
you whenever you're ready and happy to come out and
take a look and see what you need.
Speaker 5 (31:52):
Yeah, we really we apply no pressure. We are simply
giving you an option. It's just educating the customer on
what's happening with your specific roof. I've gone out to
roofs so they don't need a thing, and I'm saying, listen,
call me in a few years if you start seeing
some granule in your gutter. It's time to give us
a call. We don't want to treat it before it's needed.
(32:14):
We want you to get the most value and bang
for your buck. If we come out and it's fifteen
years old, chances are it could use a treatment, but
that's up to you. The sooner the better. But it's
not dire straits where you have to do it today,
so we don't apply any pressure. We simply show you
what's going on with your roof, give you an estimate.
(32:36):
There is there's no obligation to have us out either.
They are completely free estimates. We'll give you a full
report on what's going on with your roof.
Speaker 2 (32:43):
That's what I love about it, and folks, I think
you will too, So give Nate and the crew a
call today. You can reach out six one, six, three nine,
three seventy seven to ten or go to ROOFSAVERSMI dot
com and tell them me sent you and thanks again
Nate for the partnership. Always appreciate that, and well it
means a lot. It goes a long way, and it's
(33:05):
almost like those roofs make it go longer and longer.
And last, thank you sir, always a pleasure.
Speaker 5 (33:10):
Thanks for having me appreciate it.
Speaker 2 (33:11):
You got it.
Buy from higher Top Monroe Center in downtown Grand Rapids.
Speaker 2 (00:04):
We're talking about.
Speaker 1 (00:05):
What matters most to you when West Michigan joined the Conversation.
Now at six one six seven seven four, twenty four
twenty four. At six one six seven seven four twenty
four twenty four, it's West Michigan Live with Justin Barklay
on Wood Radio.
Speaker 2 (00:21):
Well, well, well we made it all the way into Friday,
and man, oh man, what a week. And I don't
think it's gonna calm down anytime soon. But all the
big breaking news, all the wild things happening across the world,
oceans away, but you know they're big things happening right
here in our own backyard as well. And that's one
of the reasons why we wanted to make sure we
were on top talking about what matters. Though sometimes that's
(00:45):
in your backyard we're any place else. Our good friend
Kyle Olson, the Midwestern of the Midwestern Dot is on
top of the coverage in your backyard, across the state
and beyond. We appreciate you being here with us today. Kyle,
Good morning, how are you.
Speaker 3 (01:00):
I'm doing great? Good morning.
Speaker 2 (01:02):
So lot's going on in Lancing, In fact, ever since
Republicans took control and this probably more than anything, really
cements the importance of elections. They have consequences. Ever since
the Republicans took control here of the House, Speaker Matt
Hall has been on a tear and getting quite a
(01:23):
bit done. We've seen quite a bit of progress this
week in fact, with hearings and oversight in action. What
break it down, what's different and why are we getting
a taste of some of this accountability all of a
sudden now?
Speaker 3 (01:40):
Yeah, So, the the Speaker, Matt Hall created an oversight
Committee and created six subcommittees, and because they he wanted
for really, for the last two years plus, there has
been very little oversight into the executive branch Gretchen Whitmer,
in A Nessel and Joscelyn Benson, and so the oversight
(02:04):
committees subcommittees have been hard at work holding hearings looking
into you know, allegations, et cetera. And so this week
the Corporate Subsidies Committee held a hearing on corporate welfare,
particularly when it comes to Goshen, which you and I
(02:25):
have talked about a lot, because what we're seeing is
the state of Michigan. The Gretchen Whitmer administration is handing
out millions and millions of dollars to these companies promising jobs.
Some of some of the money is tied to the jobs,
so it's not like all of the money is going
out up the door, but some of it is just cash.
(02:46):
And so, but as we have the Midwesterners reported, Capital
Confidential has reported, et cetera, there is very little to
show in terms of jobs for the money that's being
and so there was an interesting hearing on Wednesday about that.
There's going to be I think a very interesting hearing
(03:08):
next week with the Election Integrity Committee is looking into
the nine million dollars that Jocelyn Benson, the Secretary of State,
spent on this quote unquote transparency website that doesn't work,
and it's actually less transparent than what than the previous
site that she had. So the oversight subcommittees are really
(03:32):
doing a lot of work and we're trying to cover
as many of these things as we possibly can because
it's critical because finally Matt Hall and the Republicans, finally
someone is scrutinizing exactly what the Democrats have been doing
since they've been in power.
Speaker 2 (03:51):
You know, it's interesting to see this too a little
right now joined with good friend Kyle Olson at the
Midwest of the Midwestern or Not News. But you know,
these stories about transparency, particularly we've been Benson and whatnot.
I mean, is it, you know, just it's incredible. But
(04:13):
you think about the lack of transparency, how long they've
gotten away with it having to be subpoened for documentations
and things. They just try to hide everything from the
light of day. They don't they don't want us to know.
I guess we don't deserve to know the truth. All
the while they were out there and a lot of
(04:34):
these media organizations are carrying water for them in terms
of covering this up.
Speaker 3 (04:42):
Right, And and Gretchen or Jocelyn Benson, she's the one
that has claimed she's the most transparent Secretary of State
in the history of Michigan. She wants, you know, financial disclosures,
she wants campaign finance disclosures, she wants all of these things.
But speak Matt Hall. He had a press conference on Tuesday,
(05:03):
and he pointed out that the site doesn't work. Elected
officials are attempting to input their information and the site crashes,
et cetera. And it's so bad there's a deadline when
elected officials and candidates have to file these these personal
financial disclosures, and that deadline's coming up, and the situation
is so bad that the Senate Majority Leader Winnie Brinks
(05:29):
and Matt Hall are now negotiating and extending the deadline
because Joscelyn Benson's website doesn't work. I mean, that's how
dysfunctional this is. So now, of course you've got Joscelyn Benson.
She's claiming, oh, she runs a great operation, she's you know,
she's a very efficient department, et cetera. And now she
wants to be governor. But she's got this nine million
(05:50):
dollar website that doesn't work. And in our reporting has
shown that the company that she's hired, the vendor that
she's hired, has a sketchy background. They've they've been involved
in class action lawsuits involving data breaches. They have they've
(06:11):
been accused of adding junk fees onto invoices in California.
So there's a lot of questionable things about this company,
which I think probably will also be a part of
that hearing next week.
Speaker 2 (06:24):
Yeah, so so there you have it. I mean, that
sketchy pass boy that that color me surprised. I can't imagine, uh,
these deals, these things that get done behind the scenes.
You know, we really do need a Michigan doges. We
need some of that actually taking place right now with
the oversight and accountability that's coming out of the House.
But it just underscores because this has been business as
(06:46):
usual for folks in Lansing, particularly Democrats, for years now.
Speaker 3 (06:51):
Sure, and this company in particular. You know, our reporting
shows what this company will do is they'll they will
give campaign contributions to Democrats who then are in charge
or have control over these sorts of contracts. And then
who gets the contract the company that helped to elect
the Democrat. So I mean, this is unfortunately, this is
(07:15):
the way government works a lot of times. But we
now are in a situation in Michigan where there's an
oversight committee that is attempting to get to the bottom
of the thing, the bottom of things, and I say
attempting because they issued a subpoena to Jocelyn Benson to
provide election training materials and she's refusing to comply with
(07:39):
the subpoena, which of course means the deadline was this week.
She didn't comply, so that of course means they're going
to end up in court, which is going to cost taxpayers,
actually cost taxpayers twice because we taxpayers will have to
put the legal bill not only her for her department,
but also for the houseover Committee. And so she's making
(08:02):
it very expensive. She's not transparent, and yet she wants
a promotion to governor.
Speaker 2 (08:08):
That's the most degregious part of this is that she's
failed spectacularly at this job. And I guess that's kind
of how it works on the left and bureaucracy in general,
is that you fail upward. But she's failed spectacularly at
this Job's kind of like Mayor Pete. He did nothing
but become the mayor of South ben Indiana, and then
all of a sudden he's the Secretary of Transportation, and
(08:33):
then now he wants to be the and he failed
to dead look at all the horrible things they Now
he wants to be the president. And that's why these
elections matter. I mean, coming up in twenty six, we
got some of these swigs again. They're gonna be on
the ballot again and again and again, and unless we
send them back, and they're going to continue every single
(08:53):
bit of this and worse.
Speaker 3 (08:56):
Right, And that's why people need to know the truth
about their record, because you know, a lot of candidates
are able to just paper over it or there aren't
media outlets that are really bringing attention to it. But
that's what the Midwesterner is trying to do, is to
point out what her record is. You know, going back
to the pandemic. I think everybody remembers when she created
(09:20):
this horrible scheme where you had to create an appointment
and it just was a nightmare. And this is her record,
and so this and I think that her record needs
to be scrutinized because when she wants a promotion, because
if she if she couldn't, if she had major failures
when she was running one agency, what is she going
(09:42):
to be like when she's running the entire state government?
Speaker 2 (09:44):
Yeah? Well, and to your point and thinking about this, look,
i'd Kyle Olsen with us right now for the Midwest
and the Midwestern or not.
Speaker 3 (09:52):
No.
Speaker 2 (09:52):
So we're talking about all the things happening around the
state and Lansing and why these elections matter so much
here in the next couple of years. Juscell and Benson,
from what I understand One of the things that we're
hearing nowt too, is that she has been not fulfilling
We just had this real ID discussion. She's not been
fulfilling all the obligations that she has for national security
(10:14):
purposes to check these people get these real IDs. One
of the things that this links into is folks who
are here illegally in the country, people that have received
driver's license, et cetera. And this is so bad that
I've heard Defense might have to come in and investigate.
Speaker 3 (10:32):
Right. But I was just in the Detroit airport last week,
and I don't know how many times I heard an
announcement from Joscelyn Benson, the Michigan Secretary of State, about
getting your real ID. And so she has no problem
promoting herself, doing some self promotion in the Detroit airport,
but then when it comes to actually executing, she's got glaring,
(10:56):
glaring problems.
Speaker 2 (10:58):
You know, let's take a quick moment and talk about
that trip, because it sounds like it was a spectacular time. Kyle,
What did you do? Where did you go? I hear
it was a big one.
Speaker 3 (11:10):
Yeah. So, my grandfather was a pow in World War Two.
His plane he flew up he was a tailgunner in
a B twenty four and was shot down over Germany
and became a POW in August in nineteen forty four
and was in a prison camp in what is now
(11:31):
northwest Poland. And so my dad and brother and I
have been talking for a few years about actually going
and physically seeing the camp, and so we went to
We stayed in Berlin and then we went to Poland
last Friday to actually see the camp. And it was
I mean it's on a personal level, on a family level,
(11:53):
to actually physically see the train station where he was
transported and then walked the two miles to the camp
and then to see you know, artifacts there was sort
of a caretaker who has sort of taken upon himself
to one hundred percent Polish. He had a translator with him,
(12:13):
but to see how he's really sort of they've they've
done excavations, they've you know, found personal items, they've created
sort of a memorial at the local high school. But
to see that, to see the actual prison camp location
was very interesting. But then also to talk to these
Polish guys about being next to Russia and next to
(12:38):
Germany and you know, in the struggles for liberty that
Polish people have had. It just it was a very
interesting trip. I'm glad we went.
Speaker 2 (12:49):
I can imagine that has to be one for the
record books. And to be able to take you say,
took your son with you too.
Speaker 3 (12:55):
Yes, yep. So we had three generations went to and
my grandfather was there August forty four until February forty five,
and then the camp was the Russians were moving from
the east, and so the Germans you know, disbanded the
camp and they went on this eighty three day death March,
(13:18):
and then he was finally liberated in May second of
nineteen forty five. But actually we also we had, you know,
my dad had i mean artifacts from my grandfather. It
was this booklet where he had traced the dog tags
of some of the other airmen in the camp in
(13:39):
his barracks and to actually see where the barracks was
and where you know, he was nineteen at the time
he turned twenty at that camp. To actually see that
was just it's hard to describe, especially.
Speaker 2 (13:54):
With everything going on in the world right now, to
probably a really good reminder of some of the things
that we face. President Trump has talked about it trying
to get peace done it and get out of some
of these, uh, some of these really bad deals that
we're in. We've been watching a lot of that play
out this week.
Speaker 3 (14:13):
Yeah, and it's it's it. It really gave me a
different perspective to see again, to talk to these these
Polish guys because we we were with them for probably
three or four hours, and to just you know, see
because like, for example, one of the things I noticed
was we were in Poland for you know a few hours,
(14:35):
and I said, I've seen more Polish flags in the
two hours that we've been here than i've seen in
the three and then I've seen German flags in the
three days we've been in Berlin. And he said, it's
because Germany is ashamed of their history and there is
not much patriotism and because of course, and the other
(14:57):
you know, the other thing too is we saw you know,
the there was a there was a memorial to Jews
murdered in Europe in Berlin. There's just so much history
that we saw, and uh, it just it was a
great trip and I'm very glad that we were able
to go.
Speaker 2 (15:14):
It sounds like it and maybe you'll be sharing some
of that in uh, you know, in soon in the Midwesterner.
Lots of great stuff either way, whether it's there or
somewhere else, I'm sure that would be great. Folks would
love to see it. Always a pleasure. My friend Kyle
Olsen with the latest at the Midwestern or the Midwestern
or dot News. Thank you for taking the time, my friend,
thank you. You got it. God bless Uh we've got
(15:38):
more to coom. Folks don't go anywhere. In fact, we've
been watching the markets, you know, and I know every
day the roller coaster ride that we're on. Uh, it
feels kind of oh, it could be make some of
you feel a little nauseous if you haven't done the
right thing, which is reach out to the folks at
Talent Wealth guarding your nest egg dot com. You don't
(16:00):
feel queasy when you see all the restructuring, all the
transformation that's happening. Markets go up and down. Sometimes it
doesn't even make any sense as to why, whether you're
going to retire today, tomorrow or ten twenty years down
the road. Mike Lester and the team at Telligwealth wants
to make sure you get there. You can sleep well
at night and feel comfortable and confident that you're on
the right path. Give him a call today at six
(16:22):
one six six sixty one one thousand. That's sixty one
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justin censcha and you will get rolling today. That's guarding
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it a great day. They'll take care of you.
Speaker 4 (16:41):
Here are your headlines from the Midwestern Or this Friday,
May sixteenth. I I'm Robin Hoffman. It's a Midwesterner dot
news original story. The race for governor here in Michigan
already heating up. Former Michigan Attorney General Mike Cox targeting
John James on X. He writes, Okay, someone has to say.
Big cash donations and political consultants cannot hide the fact
(17:04):
that job jumping John wants nothing to do with governing
or actually doing what he tells voters he wants to do.
James leaving Congress to run for Michigan governor as a Republican.
It is still unclear if Tudor Dixon will be running
for governor or US Senate in twenty twenty six. In
other news, President Trump wrapping up his trip to the
(17:25):
Middle East with a stop in the UAE United Arab Emirates.
Earlier on Air Force One, he tells reporters he does
not think there will be a deal to end the
Russia Ukraine War until he meets with Russian President Putin.
Speaker 2 (17:38):
I don't believe anything's gonna happen with you, alank it
or not until he and I get together.
Speaker 5 (17:42):
But we're gonna have to get a shove, beca. There's
too many people to die war.
Speaker 4 (17:45):
For these stories and more, visit the Midwesterner at the
Midwesterner dot news accompany.
Speaker 2 (17:51):
This fantastic work we discovered U Nate and the folks
at ruth Max not too long he'd probably heard me
talking about these guys. They do amazing work and they
can save you thousands of dollars, which I, by the way,
goes hand in hand. I love to hear that Nate
versus Sluice is with us right now from roof Max,
welcome in as a brand new partner. It Isue right.
Speaker 5 (18:16):
Names.
Speaker 2 (18:16):
I love it. You are well. You're doing something too.
We're going to talk about this that that I kind of,
you know, I kind of I'm really fascinated by. First,
let's let's talk about we've seen a lot of storm damage,
a few storms that have come through here recent folks
are looking at on their homes. Fact, we had some
on our roof. We didn't even know until you got
(18:37):
up and took a look around. And people are finding
this because of the high winds. We've had some issues
with trees and things like that ripping off shingles on
your roof, and that can be a that can be
a big deal if if if you're not careful, you
can get into some troublesome problems that that gosh, I'm
(18:58):
telling you, you wish you wouldn't hat.
Speaker 5 (19:02):
Absolutely. I mean it's most people don't want to think
about their roof. They just expect it to work. Then
the storm rolls through and you end up with a
leak that can turn into some some nasty repairs.
Speaker 2 (19:13):
So what did you find on our roof? I mean,
it looked like we had some some that had come off.
There was a branch overhanging that we didn't know about
too that that looks like it was rubbing, like almost
rubbing the shingles right off, scratching them right off.
Speaker 5 (19:28):
And a few places you had two sections. You had
one section that had a tree branch that was right
on the on the surface of the roof that was
kind of rubbing, rubbing some of the cap shingles off
where the peak of your roof sits. And you had
another section over by the garage that had been blown
off just from wind alone. Just as they start to
(19:49):
dry out and flap flap a little bit, they start
to start coming loose.
Speaker 2 (19:55):
So obviously we talked about you, but if you have
you get expe your roof gets exposed as amount of time,
you get leaks, you get mold, you get all kinds
of stuff. What are the things that you're seeing that
that people are dealing.
Speaker 5 (20:07):
With, Mainly as your roof starts to dry out and
it's and it gets brittle, and that's in the gloose,
the glue tabs start drying out, and that's when the
wind can get underneath and start flapping up some of
the shingles. But if you don't take care of that
in time, a slow leak can turn into a bigger
leak and it could take years to show up as
(20:27):
a stain in your ceiling. But in the meantime, you've
got mold and things in your attic because the moisture
is there and people don't know about it unill it's
too late.
Speaker 2 (20:36):
And boy, that can cost you, I mean big time
in a lot of ways. What what What are some
of the folks you know reaching out to you? Finally,
because I know we'll go through what you do at
roof Max. Because, by the way, if you don't know, folks,
Nate and roof Max e veda brand new partners it
sponsors here of the program, and of course we appreciate them.
(20:57):
But I'm not just sponsors, but we you know, we're
using these guys too. In fact, I think this week
we've got you guys coming out for first it came out,
by the way, and repaired the roof, which that's probably
worth saying. Is that no charge that, Hey, I'm going
to throw some shingles up? Do you do that for
everybody or just because I'm sort of this big shot
(21:19):
radio guy.
Speaker 5 (21:20):
No, Honestly, if it's a minor repair, it doesn't take
long to replace a few shingles. It's kind of all
included in our package. I don't have a problem going
out there and doing minor repairs just to make sure
the customers okay. But it's definitely included in our package
as well. We do roof cleaning and then the rejuvenation
(21:41):
treatment to make your shingles last longer.
Speaker 2 (21:43):
So that's what we're looking at. We got a couple
of those on the way, but roof Max. You know,
we've been found that people are you know, taking a
look at this, not only like I said, are they partners.
And we appreciate that because that's a big deal for us.
We appreciate when we get new folks joining us and
in the mission. That's always great for us. But the
(22:05):
other thing is is this is this is a product
or a surface, then I think it's going to save
people a lot of money. And I don't know about you,
but like in this day and age, in this time,
we're trying to do the best we can to protect
our home and take care of is such a big investment, right,
you want to make sure that you know you don't
have to spend an arm and a lang on everything.
And if you've been thinking about having to replace a
(22:27):
roof or looking at a roof, you've been pricing that
out looking at the price tag on that, it's enough
to make your eyes bulge out. You're saving people big money, though,
aren't you absolutely?
Speaker 5 (22:37):
I mean, the cost of roofing is not getting any cheaper.
They're almost double what they were even five ten years ago.
I hear people all the time say I used to
pay ten thousand dollars to replace my roof, another at
fifteen to twenty thousand dollars. The cost of materials has
gone up, the cost of labor has gone up, and
(22:59):
the actual quality the shingle has gone down. They're putting
less asphalt in the roof now. And that's really where
we come in is if you've got an aging roof
that's still not leaking, still in decent shape, we can
keep it in that condition with the treatment it. Actually
it's an oil that penetrates in and softens the asphalt
(23:19):
layer and keeps it flexible, slows down the granule loss,
and just keeps your roof performing like you should.
Speaker 2 (23:27):
How much are people saving? You know this, this this
number of what you told me how much people are
saving on average is pretty incredible, Nate. How much is it?
Speaker 5 (23:37):
It's typically about twenty percent of the cost of a
new roof, and then that's that's across the board. The
national average to replace your roof is right around five
to six hundred dollars a square. We're in the more
about one hundred and fifty dollars square range, and that
includes roof.
Speaker 2 (23:54):
Cleaning, so you're saving eighty percent at least. Yeah, that's incredible,
and especially for folks right now. I mean obviously in
this day and age, you know, people are watching their
watching their money, as they should, but they want to
make sure that they've you know, they've they've protected their
investment as well.
Speaker 5 (24:14):
Yeah, it's it's simply a way to maintain your roof
rather than letting it fall apart until it needs to
be replaced. About eighty percent of the roofs that are
being replaced right now are being replaced Prematurely's that's a
roof for telling you you need a new roof. That's
an insurance adjuster telling you that you have damage or
(24:34):
hail damage. It's simply not always the case.
Speaker 2 (24:39):
If folks want to find out, one of the best
things you could do is always just pick up the
phone and call I had a great conversation with Nate
when I first heard about this. Nate, I didn't really
understand and I had a great conversation. Again, you really
put it in great perspective for me, and I started
talking to some friends. In fact, I know that this
is big in Florida now Florida and Michigan, so we
(25:00):
kind of understand because we've got a lot of folks
here that not only have second homes in Florida, but
we travel down there quite a bit or snowbirds, that
type of thing. But it's become you really have the
best of both worlds when it comes to the extreme
temperatures and sun and all that other things. But what
is happening on the roof, you know when it comes
(25:21):
to a place like Florida, and I know it's different
in Michigan and Michigan I kind of think of it
as The best thing that you said to me that
really lit this up in my mind for me was like,
you know, just think about the roads we're driving on
right now that for me, we still have'sing.
Speaker 5 (25:37):
You're losing the same asphalt, And yes, the shingles are
made from asphalt. It picture a a thick piece of
paper towel dipped an asphalt with a granule glute on
top of it. But as the sun bakes that and
dries it out, that's when you start getting cracks and
potholes in the road, same thing on your roof. They
(25:58):
start getting about eight to ten year years old, it's
just starting to dry out. You get to fifteen to twenty,
you're going to start seeing some cracks and some surface cracking,
some lifting. They get brittle, and that's what this product
really helps with is just to keep them flexible. If
it's one hundred and twenty degrees on your roof and
the rainstorm comes in, they have to shrink up. If
(26:21):
they can't shrink and move and expand they'll start to
shed granule and that ends up in your gutter. And
that's the main protection for your roof.
Speaker 2 (26:30):
So folks are looking at this and they may have questions.
Folks are looking at this, you know, they may have questions.
What are some of the things that you get asked
most when it comes to you know, what are you
doing up there, Nate? What are you going to do
for my roof?
Speaker 5 (26:47):
You know, most people just want to understand what it
is and how it works. It's a new it's somewhat new.
We've been around for about eight nine years. People have
already started doing their second treatments. Each treatment, by the way,
is guaranteed for at least five years. But what it
is is a natural oil. It's a soy based oil.
(27:07):
It's a soy methylester, is what it's called. And we
spray that on and it soaks in. It takes about
an hour or two to dry in, and it softens
the asphalt layer and keeps everything flexible and more waterproof.
And you can make it perform like a brand new shingle.
Speaker 2 (27:21):
You can extend the life of your roof up to
fifteen years, is that right? That's incredible.
Speaker 5 (27:26):
We can do this treatment up to three times. It
really just depends on how much granule retention you've got.
If you catch your roof before it's lost too much
of that protective coating, the granule, we can you can't
ever get that back. So we want to catch it
before it's lost too much and slow that process of
aging down.
Speaker 2 (27:44):
How old was our roof? We're trying to figure this
out and we couldn't quite nail it. We know, probably
fifteen years or more, what would you.
Speaker 5 (27:53):
Say, probably sixteen or seventeen.
Speaker 2 (27:55):
Years old, okay, and it still has.
Speaker 5 (27:58):
Good granule, but it's just it's starting to dry out
and get brittle. When you're dirty, it's got moss and
mold on the back, and we're going to take care
of that first, and then we'd come back and do
the roof max treatment and keep it going.
Speaker 2 (28:10):
That moss and mold happens a lot of times in
areas where we have a lot of trees overhead and
things like that, and that here in Michigan, we got
quite a bit of that, don't we.
Speaker 5 (28:17):
Yeah, it's usually on the north sides of the peaks,
doesn't get direct sun all day and as your shingle
dries out, it holds moisture. It's acting like a sponge.
And then if it doesn't get direct sun the UV
to kill off that mold, it's going to grow and
keep growing and gets it all the nooks and crannies
of your shingles.
Speaker 2 (28:36):
So, you know, we were just talking about adding fifteen
years onto your roof, and you know what that could
mean for an investment, especially in your home. And there's
a lot of people right now that might be in
that age group where you just mentioned. Maybe they they're
looking there on fixed income, they're retired, they're just trying
to figure out, I don't know if I want to
stay in this house forever, but you know, I do
(28:57):
want to squeeze a few more years out before him
ready to go. Are these people that say, you know,
I'm ready to sell this thing, but I don't want
to put a new roof on it. Who's this best for?
Speaker 5 (29:08):
There's multiple buckets of customers, but those are both. Those
are two of our main People don't know where they're
going to be in five years, ten years. I don't
want to spend fifteen twenty thousand dollars on a new
roof if I'm not going to get to use it
and enjoy it. But if I can just maintain it
and keep it going and get some more life out
of it for twenty percent of the cost, I'm going
(29:28):
to do that. It just makes sense to people. Our
average job is around three thousand dollars. Most people can
come up with that. You ask somebody to come up
with fifteen to twenty thousand dollars right now to replace
a roof, it's tough.
Speaker 2 (29:43):
Yeah, this is a service that's picking up steam roof
saversmi dot com and you get a free estimate if
you call six one six, three nine, three seventy seven
ten six nine or six one six three nine, three
seventy seven ten. It's roof SAVERSI dot com. You told me,
and I thought this was wild. You got one roof
(30:05):
that you're treating that's like a dinosaur like this. It
goes back to the stone ages.
Speaker 5 (30:11):
We just treated it last week for the second time.
The first time when we treated it was thirty two
years old. I went back out five years later. I
was expecting it to be pretty dry. I'm like, man,
this this roof's getting up there in age I went out.
It's still flexible like a brand new shingle. We were
able to treat it again for the second time. He's
(30:33):
going to get probably another six or seven years out
of that roof minimum and we can keep it going.
Speaker 2 (30:38):
So what's that like the average lifespan? What's that compared to.
Speaker 5 (30:43):
Right now, I'm seeing roofs at fifteen like your roof.
I'm seeing roofs that are fifteen years old that are shot.
Speaker 3 (30:50):
Wow.
Speaker 5 (30:52):
There's just less asphalt being used to make these things,
and they're still they're calling them a lifetime shingle or
a thirty four year shingle. That's not the case. That
is the manufacturer's defect warranty. That does. That's not saying
your roof is going to last you twenty five thirty years.
I would say the average roof is making it about
(31:13):
twenty to twenty five years right now. That's put on
in the early two thousands. If you don't do anything
maintenance wise to that roof, there's a good chance you're
going to need to replace it before then.
Speaker 2 (31:24):
Yeah, make sure you check out now. Doesn't hurt to
take a look. And one of one of the other
things I really like about you, Nate, is it you're
you're kind of that's the best way to put this.
You're low key, You're no pressure, You're just sort of, hey,
look you're going to need us at some point, whether
that's today or down the road. We're going to help
(31:46):
you whenever you're ready and happy to come out and
take a look and see what you need.
Speaker 5 (31:52):
Yeah, we really we apply no pressure. We are simply
giving you an option. It's just educating the customer on
what's happening with your specific roof. I've gone out to
roofs so they don't need a thing, and I'm saying, listen,
call me in a few years if you start seeing
some granule in your gutter. It's time to give us
a call. We don't want to treat it before it's needed.
(32:14):
We want you to get the most value and bang
for your buck. If we come out and it's fifteen
years old, chances are it could use a treatment, but
that's up to you. The sooner the better. But it's
not dire straits where you have to do it today,
so we don't apply any pressure. We simply show you
what's going on with your roof, give you an estimate.
(32:36):
There is there's no obligation to have us out either.
They are completely free estimates. We'll give you a full
report on what's going on with your roof.
Speaker 2 (32:43):
That's what I love about it, and folks, I think
you will too, So give Nate and the crew a
call today. You can reach out six one, six, three nine,
three seventy seven to ten or go to ROOFSAVERSMI dot
com and tell them me sent you and thanks again
Nate for the partnership. Always appreciate that, and well it
means a lot. It goes a long way, and it's
(33:05):
almost like those roofs make it go longer and longer.
And last, thank you sir, always a pleasure.
Speaker 5 (33:10):
Thanks for having me appreciate it.
Speaker 2 (33:11):
You got it.
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