Episode Transcript
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Speaker 1 (00:00):
Welcome to iHeartRadio's Maryland Business Spotlight, presented by Rosedale Bank.
Each week, we hear from one local business owner letting
us know where they are on their business journey and
how they got there. I'm here today with Kevin Benson.
He's the president and CEO of Rosedale Bank. Welcome and
thank you for being here. Kevin.
Speaker 3 (00:18):
Thank you.
Speaker 1 (00:18):
Now. I had a chance to come out and visit
your bank, and you told me a little bit of
the backstory. And you know, I'm from Baltimore, so I'm
always really excited to help tell the story of companies,
both family owned and business owned organizations like your own,
that are really part of the Baltimore fabric. I mean,
you guys have been here for so long.
Speaker 2 (00:40):
Yeah, absolutely, no, thank you for having me again. But
this is fantastic because you're right, this is a great
Baltimore story the bank. Rosdale Bank has been around for
over one hundred and seventeen years, which is amazing to say.
But we've obviously done that by doing right by our
customers and communities.
Speaker 1 (01:01):
One hundred, one hundred and seventeen years. I'm doing some
quick math. I mean, that's a long time ago. Do
you know how the bank initially started. What was the
impetus for the bank, And.
Speaker 3 (01:14):
Yes, it's actually a very cool story.
Speaker 1 (01:16):
I would love to hear tho.
Speaker 2 (01:18):
So, yeah, back in nineteen oh eight, there were a
lot of financial institutions that were originated basically in neighborhoods
where people would basically pull their money together and allow
their neighbors to go ahead and purchase homes. So we
would collect money in the form of savings accounts wow,
and then loan that money out so so individuals could
(01:41):
could buy homes. The bank was started with less than
one hundred dollars in deposits, and now the bank is
over billion dollars in deposits.
Speaker 1 (01:48):
So in other words, it's kind of like it's a
wonderful life.
Speaker 3 (01:52):
It's exactly like that.
Speaker 2 (01:53):
Yes, it is exactly like that story basically, And to
this day, we're still a mutual which means that we're
owned by our depositors, not by shareholders.
Speaker 3 (02:03):
I love that. Yeah.
Speaker 2 (02:03):
So it's a really cool community based financial institution that
has a lot of great roots and and just has
has grown over the years.
Speaker 1 (02:13):
So it's Rosedale Bank. Now you guys have rebranded that.
Speaker 3 (02:17):
That's exactly right.
Speaker 2 (02:18):
We've spent the last couple of months really talking to
our customers, talking to our communities about the name. The
name has a lot of legacy, and you know, I
think it has a lot of equity in this market too.
People know us, of course, and so that's a pretty
cool thing to have, and we wanted to make sure
(02:39):
that we're we're true to the legacy of Rosdale Federal,
but kind of made it easier on our customers to
sort of shorten the name and to Rosedale Bank and
also sort of highlight the things that we've done over
the last several years, which is really a much bigger
focus on.
Speaker 3 (02:57):
Small businesses in our area.
Speaker 2 (02:59):
So the bank has historically been a residential lender, and
we have really expanded out the products set to include
small businesses over the last several years.
Speaker 1 (03:09):
I love that because, you know, small businesses. I grew
up in a small business family. The way they interact
and work with their financing and money, it's it's how
they survive.
Speaker 3 (03:20):
That's exactly right.
Speaker 2 (03:21):
Yeah, and we thought that you could marry the two together.
Small business owners also are retail depositors, of course, and
so you know, it was just kind of a natural
progression that took us a while to get there, but
we're happy that we're here sort of serving the small
business needs in our community.
Speaker 1 (03:38):
I love that Rosedale Bank, you know, is named I
guess I would say after one of our communities that's
in the area. Yes, However, I don't want anyone to
think that you're only in Rosedale because you have locations
all over the place.
Speaker 3 (03:52):
We sure do.
Speaker 2 (03:53):
Yeah, that's that's exactly right. The bank was started in
Rosedale in a parlor and but but now it's it's
grown substantially. We have thirteen branches throughout the Baltimore metro area.
We have nine in Baltimore County, three in Harford County,
and one in Anna Arundel County. So we've really expanded
the scope of the services that we do provide.
Speaker 1 (04:13):
You know, Kevin, the thing I noticed when I was
at the Rosedale Bank that really touched me was, you know,
a lot of people have a very distant relationship with
their bank. In other words, they look at it online,
they might go to an ATM machine, But when you
go into a Rosedale Bank branch, it feels almost like family,
like you guys interact and know the customers. I don't
(04:36):
know if you call them customers. Do you call them? Yeah,
I don't know if you had another name for them.
But the people that are members and that have deposit
accounts or checking accounts, they're comfortable to come into the
to the branch on a regular basis.
Speaker 2 (04:51):
It seemed like, I'm very proud to tell you that
if you walk into one of our branches, they're going
to know our.
Speaker 3 (04:56):
Customers, right, That's what I noticed, And it's a real
different you know.
Speaker 2 (05:02):
Obviously, with the way that banking has evolved, a lot
of people want to do their banking on their phone
or on their computer. Of course, they want to do
regular transactions every day in that way, but when you
have a problem or if you want to consult with someone,
you want to actually know the people that you're doing that.
You want to trust them. And we think that that's
a real differentiator for community bank like Rosdale Bank, is
(05:24):
to be able to connect with our community.
Speaker 3 (05:26):
So that's right.
Speaker 2 (05:27):
I mean, people when our customers come in, our folks
know who they are.
Speaker 1 (05:32):
Especially when you are a small business owner and you
have unique financing issues and you want someone who understands
your business. That's exactly right, which is what I think
you guys really excel at that.
Speaker 3 (05:44):
That's exactly right.
Speaker 2 (05:45):
Knowing our customers is a big part of the value
proposition that Rosdale Bank has and really knowing them intimately,
we're on the same ball fields as them. We're in
the community with them, volunteering, we're doing a lot of
the great things there in the community that really makes
that connection long term with business owners, and I think
(06:06):
that a lot of business.
Speaker 3 (06:07):
Owners really appreciate that part of it.
Speaker 1 (06:09):
Are there specific types or lines of business that you
guys really you know, seem to have a lot of
customers in, or are there are other maybe avenues and
things you're interested in expanding in.
Speaker 3 (06:22):
Yeah.
Speaker 2 (06:22):
So, historically, as I was mentioning before, residential lending was
the biggest avenue you know, of business that we had
in addition to you know, obviously on the deposit side,
checking and savings and things like that, but certainly on
the lending side. You know, residential lending continues to be
a big focus of the institution. Okay, but we've expanded
(06:44):
that out significantly. So over the last fifteen or twenty years,
we've put a lot of our investment in commercial real estate. Okay,
it sort of continued the trend of having mortgage loans.
But then over the last five years, i'd say, really
coming out of the pandemic, we sort of noticed that
there was a real need for us to connect more
(07:06):
closely with small businesses, and so that's an area that
we've made a lot of investment in over the last
let's say three to four years and building out the
infrastructure in order to support small businesses.
Speaker 1 (07:17):
So all types of small business, that's right, from dry
cleaners to restaurants to everything in between.
Speaker 3 (07:22):
That's exactly right.
Speaker 2 (07:23):
Yeah, you know I would say that, you know, mostly
it's folks who are around or near our branches that
need our services. Sure, but nowadays you don't necessarily need
to be next door because of all the features and
benefits associated with mobile banking and internet banking that you
really don't have to be right next to a.
Speaker 3 (07:42):
Branch to be able to bank with Rosedale.
Speaker 1 (07:45):
So where do you see here we are in twenty
twenty five, Yes, and things continue to move at a
quicker and quicker pace. It seems like AI becoming part
of it. Maybe how has AI impacted Rosedale Bank, Well.
Speaker 2 (07:58):
We've actually just started to try to put some use
cases together for AI. We think that there is a
tremendous opportunity there. But you know, being a bank and
a financial institution, you want to be real careful about
that course because you know, the security of our customer
information is you know, the key to the trust factor
(08:19):
in trusting your your bank. So I would say that
we really haven't implemented many many of those things, but
our employees are starting to.
Speaker 3 (08:26):
Utilize them for for for some of the tasks that
we have. Very cool.
Speaker 1 (08:29):
So where do you see you know, the banking industry
and specifically Rosedale Bank, how do you how do you
look at the next ten years, five to ten years?
Speaker 2 (08:39):
Yeah, I mean it is a rapidly consolidating industry. We've
we've seen a number of local institutions go away and
and it kind of depresses me a little bit that
that some of those small businesses, those small banks that
were in there in our market have gone.
Speaker 3 (08:54):
Away over the last years.
Speaker 2 (08:56):
And because of our unique structure in that our depositors
zone us, we really do have a long term view
of the institution. So you know, being bought out is
not a thing for us, and so we're here to stay.
Speaker 1 (09:09):
And I really like that because I want to tell
you another bank that I was with here in this area,
the same branch, because the physical building of the bank
has been on the same corner for you know, forty
or fifty years, but it's been three or four different banks.
Speaker 3 (09:26):
That's right.
Speaker 1 (09:27):
It keeps changing names, and there's something to be said
for I mean, Rosedale. The fact that you've been here
for one hundred and how many years, seventeen seventeen years,
and to know that you'll be here for another one
hundred and seventeen years. It gives me a feeling that
I can count on you.
Speaker 2 (09:42):
Right, that's exactly right. Well, that's the goal. You know
that we're sort of a landmark in this community. We've
supported a lot of great organizations throughout our time here
in business, and we intend to continue to do that.
Speaker 3 (09:57):
I mean, my job as the CEO.
Speaker 2 (09:59):
Is to make sure that we set ourselves up for
for the next generation of Rosedale Savers and bar Wars.
Speaker 1 (10:06):
So when you were a little kid, I got to
ask you this question. When you were a young man,
was becoming a president and CEO of a bank something
you could envision.
Speaker 2 (10:14):
No, No, that was absolutely not. That was not uh
not on the big old card at all.
Speaker 3 (10:21):
You know.
Speaker 2 (10:21):
In fact, I wanted to be an FBI agent when
when I was a kid, so so totally different. But
I did have some banking, you know, in my blood.
Actually my mother was a banker for her for her
whole career worked at the old First National Bank of Maryland.
That was was it was a large institution here in
this in this area. And so I got into banking
(10:42):
right out of college and I said, Wow, I really
like this. I like I like talking to people. I
like helping people with their finances. And it sort of
just went from there where I said, this is somewhere
that I think I can make a difference and you know,
both for individuals and for my community.
Speaker 1 (10:59):
When you want us speak to you know, prospective small
business owners who are listening and may hear this and
maybe are just growing their business and don't necessarily have
a bank or a financing company that they work with
here or maybe looking.
Speaker 3 (11:15):
For a new one.
Speaker 1 (11:16):
You know, what do small business owners need to come
to sit down and talk with you.
Speaker 2 (11:22):
Well, they don't need much they could, you know, basically
pop into any of our branches, any of our thirteen branches.
Certainly they can reach us online, you know, at Rosedale
Bank or at Rosedale dot bank where they can get
a lot of information sort of you know, ahead of time, right,
But you know, really, again, the proposition is is that
we have people that you can talk to. This is
(11:44):
not a call center that we have set up. These
are people in our local communities that are there to
help you. And so, you know, whether you're a business
that's been around for a little while or as you mentioned,
a startup, we think that we have the resources available
and all the bells and wills of larger institutions, but
with a personal touch that that really is a differentiator.
Speaker 1 (12:04):
And the people that work at your bank and the
people that are involved in your bank are from this
area and and live and work in this area. So
that's what I think makes Rosedale a unique story and
we're really excited to let people know about it. Oh yeah,
thank you the Maryland Business Spotlight. So Kevin Benson, President
(12:25):
and CEO, I'm sure you're just as reachable people helping you.
But you know, if somebody needs to talk to the
president of the bank, now you know the man to
talk to.
Speaker 2 (12:34):
Well, it's funny that you mentioned that because I've heard
other CEOs of other community banks say, you know, if
you're banking with a with a larger financial institution, that's fine,
but you're probably not going to be able to pick
up the phone and call the president of the company exactly.
You definitely can do that with me, and so I'm
completely available. I love that my office is in our
(12:56):
main office in Perry Hall. Okay, you could just show
up there too, and I'd be happy to chat with folks.
So yeah, I do think that that's a that's a
big differentiator.
Speaker 1 (13:05):
I would think as a business owner, having been able
to like I said, and I grew up in one
to know, you know, when you're trying to make payroll
and trying to you know, finance your business, to be
able to have a relationship with you and your your
staff is really important, exactly, and I think it really
sets Rosedale Bank head and shoulders above everyone else.
Speaker 3 (13:25):
Yeah.
Speaker 2 (13:25):
You know, the funny thing is is that we run
a small business ourselves, exactly right. I mean we employ
one hundred and fifty people, so we know all about
all those things that you just mentioned making a payroll,
making benefit decisions, all of those things that come along
with running a small business in our community.
Speaker 1 (13:42):
And Kevin, there's something else that sets you apart. You
have a web address now that people can contact you
on and I think you're Are you the first bank
in the in the universe to be dot Is it
dot bank or dot it is?
Speaker 2 (13:57):
Yeah, not the first bank in the universe. I think
there's only a couple more in Maryland, but this has
started to catch fire amongst community banks where we actually
have our own domain. Okay, so instead of Rosedale dot com,
it is now Rosedale dot bank.
Speaker 3 (14:14):
And really what.
Speaker 2 (14:15):
Customers or consumers should should know about that is that
it's a heightened level of security associated with Rosedale dot bank.
In other words, our customers will know exactly that they're
dealing with a bank, they're dealing with Rosedale there, and
there's behind the scenes a lot more security because I
know that that's a big concern for a lot of
(14:36):
customers and for us to make sure that your information
is secure. And so this domain was established just for banks.
So in other words, like if you were a bad actor,
you couldn't go and just get a dot bank domain, right,
you have to actually be certified as a financial institution
to go there. So when people see the dot bank,
(14:59):
they'll know that this is a safe and secure way
for me to do my bank.
Speaker 1 (15:02):
It's another example that sets Rosedale Bank apart, I think
from everyone else. Kevin Benson, President and CEO of Rosedale
Dot Bank, thank you very much for being here today.
Speaker 3 (15:14):
Thanks so much for having me.
Speaker 1 (15:15):
It's great hearing the story and that answers the question.
If you are thinking to yourself right now, who can
I talk to? I need financing, I need to open
a checking account, I need a business account. If you're
a person that's looking for someplace to bank, that's your answer,
go to Rosedale dot Bank.
Speaker 3 (15:34):
That's it. That's exactly right. Thank you, Thank you very much, Kevin.
Speaker 1 (15:37):
Absolutely this has been iHeartRadio's Maryland Business Spotlight presented by
Rosedale Bank. Rosedale Bank member FDIC Equal Housing Lender NMLS
number four one three three two zero