November 20, 2025 • 13 mins
Brigette Wolf is the Chief Marketing Officer at My/Mochi where she leads marketing and innovation and the brand’s transformation for growth. She is responsible for fueling the company’s innovation pipeline through the creation of beyond the core products and partnerships as well as building the brand’s equity and connection to consumers. Previously she was VP, Global Head of SnackFutures, Mondelēz International’s innovation and venture hub which launched in 2018 as part of the global snack leader’s growth agenda. There she ran intrepreneurship on her team launching new start up brands, venture capital and and CoLab, the company’s start-up engagement program.
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Speaker 1 (00:00):
Hi, everyone, This is Steve Alison and welcome to this
week's edition of CEOs. You should know I'm thrilled to
be joined by Bridget Wolf, the chief marketing Officer of Mymochi.
Speaker 2 (00:07):
Bridget, thanks for being here today.
Speaker 3 (00:08):
Thank you so much for having me.
Speaker 1 (00:10):
We're so excited to jump into your journey and learn
more about My Mochi too. So to kick it off,
I know you had a very interesting journey from investment
banking to leading innovation at global food giants like Mandolas,
to now steering growth at my Mochi. What inspired the
shift from finance to food and how has that really
approached your leadership.
Speaker 3 (00:31):
So I love food, so we can start with that.
I'd love to eat.
Speaker 4 (00:35):
But it was really a CEO we were running an
IPO for when I was doing investment banking, and he
was so passionate about the consumers and what they care
about and who they are, and it was completely inspiring
to get into that. So CpG just became a natural extension.
And then, like any job and anything, you start learning
where your values are and how to treat people and
(00:56):
so what kind of leader I want to be and
how do I want to empower people and how do
I want to trust people and what you know excellence
do you expect of them?
Speaker 3 (01:04):
So it all builds from one to the next.
Speaker 2 (01:06):
That's awesome.
Speaker 1 (01:07):
And I know you've worked at massive corporations too nimble startups.
What were different turning points or moments that really helped
your perspective in brand building and that consumer connection.
Speaker 4 (01:19):
So I was fortunate I started off I'm very small
brands like Stovetop, where you're like, you love it and
when was the last time you bought it? And so
we had to talk about that, and then I got
to work on signature brands like de Joorno. But the
keystone was Oreo. Everyone talks about the emotional connection and
their memories of it are the first time they had
it or who they have it with.
Speaker 3 (01:38):
Other than that to me was pivotable.
Speaker 4 (01:40):
Is how do you create such a deep, loving, emotional
connection just not to the product that everyone's like it's
the best, but then to the brand and they experienced
it that there just is nothing comparable to it.
Speaker 2 (01:51):
That's awesome.
Speaker 1 (01:52):
Today's my daughter's birthday and she requested an Oreo birthday cake,
so completely understand that perspective.
Speaker 4 (01:57):
Yeah, and when you build something that iconic. It's how
you stay relevant over time. How do you stay current
with what consumers wanted to use you and how they
want to approach you.
Speaker 3 (02:07):
So it's beyond just that product. You really are part
of their lives.
Speaker 1 (02:10):
Yeah, absolutely, And speaking of brands like Oreo, such a
legacy brand, looking at what you might have learned there,
how did you apply those lessons to like that startup mentality?
Speaker 4 (02:20):
Yeah, so I was thinking about this. It's no different
in sports. We come back to fundamentals and so we
always want to know is who is your consumer, what
do they care about? What do you offer them in
their lives? And then how do you make it better?
And so for us in Mimochi, we have this amazing
experiential like censorial thing where we've got premium scoops of
ice cream wrapped in this dough, You chew it, you
(02:42):
hold it. So how do I connect with someone that
way and explain it to them in a way that
fits into their lives and it makes them happier and
they're delicious.
Speaker 1 (02:51):
Speaking at Mimochi, you're not only leading marketing but also innovation,
which is so important for every brand. How do you
foster a culture that courages both thinking creative, out of
the box ideas while obviously keeping up with the consumer
growth and the consumer consumption.
Speaker 4 (03:07):
It's always a balance because you have to say, well,
can we do it right? Like can we physically make it?
And then the question is should we do it? Because
does anyone care? Like there's a really cool hair rain idea,
but are you gonna actually buy it or anyone you
know going to buy it? And then it's you know,
can we make money in it? So I think there's
that balance of kind of keeping a discipline there to
how far to stretch it, but then being playful and
(03:28):
saying what could be possible if and how might we
do this? And you know, where could we stretch the brand?
And some of it's really out there and some of
it's super close in, and so we just can play
with it and say what would give you more delight?
What would bring more joy to someone? We all are
about that eating experience and color and visual so how
do we how do we do more?
Speaker 2 (03:49):
I love that.
Speaker 1 (03:50):
Yeah, I know that we talked about this a little
bit earlier, but you helped launch different ventures and you
work closely with startups like Snack futures and collab. How
did that experience help you as you lead teams and
mentor other talent at a brand like Mimochi.
Speaker 4 (04:03):
So you always have to remember, not everyone knows everything
you're talking about. I'm very privileged to have some kind
of formal training in my CpG. So when is bringing
everyone along that journey or terms? There is something incredibly
powerful about startups. They are scrappy, they're courageous, they're bold,
they move fast, sometimes chaotically. So how do we have
that discipline to say, why are we doing what we're
(04:25):
doing and checking ourselves and having some plause but be
willing to take those risks and try and test and learn.
And you don't have to do everything, You just have
to do enough where you learn something and then move forward.
So there's really a beauty in the small that the
big learned from, and then the big that can help
the little awesome.
Speaker 1 (04:43):
Let's go back to innovation. We know that sometimes innovation
could be seen as risky or resource intensive, right, what's
been your approach to balancing those breaking through innovation with
the commercial visibility?
Speaker 4 (04:55):
It is about how can I do it small? If
it's really out there? How can I manage the investment
and the cost. Can we fail really quickly? Can we
test it in a marketer with the consumer group, and
then being.
Speaker 3 (05:07):
Willing to pivot.
Speaker 4 (05:08):
You may have an amazing idea and an amazing product
and either we're not explaining it right or something in
the delivery of that bundle is wrong and we need
to go there. And then sometimes you have to just
say we love it, but.
Speaker 3 (05:21):
We can't do it. And that's okay too, you know,
saying no it is okay.
Speaker 1 (05:25):
Absolutely, Maybe it's not right now, but down the line,
I know something you say that I love is tasting
the joy, and that's core. I know it's the Mimochi brand.
How do you ensure that that translates through your marketing,
through your product development, and the entire consumer experience.
Speaker 4 (05:39):
You need that red thread through everything that you do,
every touch point, and we are now really assessing that
from our packaging, our communications, our Instagram, the product.
Speaker 3 (05:49):
I mean, if we are not joyfully chill.
Speaker 4 (05:51):
And I was even in the airport with my sweatshirt
and somebody asked me what does that mean? And he's like,
are they the same? I'm like, well, when I chill,
I kind of feel joyful. So we have to make
sure that we rebring smiles, whether someone's on their own
or with a bunch of people. And how do we
elevate every interaction. Every day you deserve a little moment
of joy and we can help you do that.
Speaker 2 (06:11):
I love that.
Speaker 1 (06:12):
Yeah, I know that the frozen food category in particular
is a very competitive category. How do you prioritize in
the CML role long term brand equity versus that short
term growth?
Speaker 4 (06:24):
It is always a tension of your whether it's for
investors the market that you want that growth. But the
truth is without long term equity, you just have a
cool product and you don't have a brand and something more.
And ultimately we have a really cool product. Other competitors
come in and they mimic you, and there's a me too.
So the question is how do I have a defense
(06:45):
to say, well, I'm not only the original and I
may be the best, which we are in our opinion,
but we're also the one that knows our consumer is
the best. And no one love you until you can
trust us to do right by you. And that to
me is where the loyalty is. Because they're willing to
try things, they're willing to advocate for us, like nothing
is better than a consumer is like this is the
(07:05):
best thing in my day. And I'm just going to
tell everyone that I know. That is when you've got
equity and then it pays back to the product.
Speaker 2 (07:11):
And you're bringing them that joy. We talked about bring
them that joy. Absolutely.
Speaker 1 (07:15):
I know you have such a big retail footprint and
you do have a diverse flavor portfolio. How do you
ensure that my Mochi is still both accessible and also
different in the crowded marketplace.
Speaker 3 (07:25):
Yeah.
Speaker 4 (07:26):
The first thing was actually when we launched my Emochi nationwide,
it was really to democratize it and make it approachable
and accessible. It's kind of funky, right. It has its
roots in Japan. No one knows how it is. We
talk about how do you pronounce it right? It's different,
so it's mimoci and some people are hesitant on that
or they see it and they think, like it kind
of looks interesting, and we know it tastes delicious, but
(07:47):
am I going to really enjoy it? So it's really
making it colorful, playful and in our flavors. It's kind
of like one foot in the familiar and one foot
in the own known. You may not know what mochi is.
Speaker 3 (07:57):
It's that done.
Speaker 4 (07:58):
You know, this soft dough that's actually pounded for good
luck historical. Yeah, and then our ice cream flavors are
like cookie dough and cookies and cream and strawberry and mango,
So they're not so scary with birthday cake. Like we
can go on and on about our flavors, but they
really are something that someone can say, I understand what
that is, and now I just get to experience in
(08:20):
a totally cool new way.
Speaker 2 (08:21):
That's awesome. So let's talk a little bit about you.
Speaker 1 (08:25):
I know that one of the most challenging moments you
faced in your career was either a brand or business perspective.
What would how did you navigate that and what did
you learn from those different experiences?
Speaker 4 (08:36):
You gotta be kind to yourself, and we'll talk about
that in a little bit. I think with everything is
what can I learn from it? So I don't like
pointing fingers. So the question is if something goes wrong,
the question is, well, how did I get there? And
then how do I not repeat that again? Or how
do we avoid it in the future. And sometimes that's
a question, like I thought I did everything right, and
clearly somewhere along the way I either did something wrong, misspoke,
(08:59):
mislad confused, right, And that's part of just being human
and learning how to just figure out okay, like there's
only so long you can wallow in that one, move
on and let's fix it and go on.
Speaker 1 (09:11):
That's great advice instead of beating yourself up, like how
do you grow?
Speaker 2 (09:13):
How do you evolve from that?
Speaker 3 (09:14):
Always?
Speaker 1 (09:15):
I know you mentioned that your ethosis is rooted in simplicity,
in humanity, right, how have those values allowed you to
make tough decisions? Especially being in such a high stakes
leadership role.
Speaker 4 (09:27):
It's really important. The simplicity piece is what are we
trying to achieve? What is our focus? And being able
to prioritize within that and being simpler helps explain some
of those harder decisions versus the convoluted, long winded answer
them like I've just given you a nothing answer. So
simplicity to me is really connected to also transparency and authenticity.
(09:47):
I know they're really big buzzwords, but it's how do
I tell you what I think is really going on?
And how do I do in a way that I
would want to be spoken to? And explain it to others.
So that's always important to me with every manager leader
I've had, is how what if I wanted to be
treated on this and then I get the opportunity to
see if I can walk that talk now.
Speaker 1 (10:05):
Yeah, I think that's a refreshing point of view, too,
right to have that personal connections.
Speaker 2 (10:09):
I don't know you relating that message.
Speaker 1 (10:10):
Yeah, I always love asking this question for everybody that
comes in. If you were to give advice to anyone
that's tuning in that is thinking about creating a brand
new product with an innovation, or they're thinking about entering
into the marketing profession, what advice would you give them?
What advice do you wish you had when you first
were starting out.
Speaker 4 (10:30):
It's okay not to go as fast and have everything
happen as much as you want. You know, we all
joke about our plans and our promotions and everything we
want to achieve in life, and it really is a
long journey. So being kind to yourself when stuff doesn't
go as quickly as you wanted or didn't go the
way you wanted to. For those that are creating new
brands and businesses, God bless you, it is courageous, and
(10:53):
it's hard, and it's it is a uphill thing, and
there are days where you will feel victorious and days
you will feel so alone, but reminding yourself with those
wings that you can do this and you show up
to do it every day and again, like my career
now has been long, we're now in decades that we
can talk about and I don't think I appreciated how
long that is, and that how you can really enjoy
(11:14):
the ride.
Speaker 1 (11:15):
That's awesome, great advice. So what is next for Mymochi?
Are there any exciting developments or expansions you could tell us.
Speaker 4 (11:23):
We're not going to have at launched, but we got any
flavors and we have our seasonals coming out, so go
check them out. From our We've got an amazing caramel apple,
and ours spice and our chocolate. We can go on
on about those. We are working through innovation pipelines right now.
How do we stretch those possibilities for Mimochi and bring
more joy? And then on our marketing and communications is
(11:44):
how do we elevate consumer experiences and touch points? So
we will be at different events next year and this
year literally handing out my Emchi and hopefully elevating these
points in your day.
Speaker 2 (11:55):
Hopefully it's some iHeart events.
Speaker 1 (11:56):
Yes, So, what is one thing you want our listen
to take away about my Moochi's mission?
Speaker 2 (12:02):
What would that be?
Speaker 4 (12:03):
It really is about sharing joy, spreading the joy and
tasting the joy.
Speaker 3 (12:08):
And you can do.
Speaker 4 (12:09):
That every day by just trying a little bit yourself
and you know, pass it on to someone almost so
we can pay it forward. We need more smiles and
joy in the world and we can all joyfully chill
a little bit more.
Speaker 2 (12:20):
Yeah, we covered a lot.
Speaker 3 (12:22):
Yeah.
Speaker 1 (12:22):
Is there anything you feel like we might have missed
that you want our listeners to know?
Speaker 3 (12:26):
No, I thank you know.
Speaker 4 (12:27):
Our brand is to make you feel good and if
we're not delivering that, hold me accountable.
Speaker 3 (12:33):
You know.
Speaker 4 (12:34):
I feel that way with our employees and my team,
our partners here. You know, we are supposed to make
every interaction with us better and make you feel better
for it.
Speaker 2 (12:43):
Awesome.
Speaker 1 (12:44):
If someone's tuning in and they want to learn more
about my Mochi or maybe try my emoji, what should
they do?
Speaker 4 (12:49):
Go to mymochi dot com and you can see where
to buy any flavor that you want in the country.
You can follow us on Instagram or on TikTok and Facebook.
We're everywhere.
Speaker 1 (12:58):
Well, I'm excited to try those in all flavors. They
sound delicious, Yeah, amazing. Well, Bridget, thank you so much
for coming in. You could tell by your passion enthusiasm
that you love what you do, and I think that's
one of the most important things. And I'm excited to
see what's next for mymochi and your journey continuing.
Speaker 3 (13:13):
Thank you so much, Thank you for having me.
Speaker 1 (13:15):
Absolutely and thank you all for tuning in. Tune into
next week's edition of CEOs.
Speaker 2 (13:18):
You should know
Hi, everyone, This is Steve Alison and welcome to this
week's edition of CEOs. You should know I'm thrilled to
be joined by Bridget Wolf, the chief marketing Officer of Mymochi.
Speaker 2 (00:07):
Bridget, thanks for being here today.
Speaker 3 (00:08):
Thank you so much for having me.
Speaker 1 (00:10):
We're so excited to jump into your journey and learn
more about My Mochi too. So to kick it off,
I know you had a very interesting journey from investment
banking to leading innovation at global food giants like Mandolas,
to now steering growth at my Mochi. What inspired the
shift from finance to food and how has that really
approached your leadership.
Speaker 3 (00:31):
So I love food, so we can start with that.
I'd love to eat.
Speaker 4 (00:35):
But it was really a CEO we were running an
IPO for when I was doing investment banking, and he
was so passionate about the consumers and what they care
about and who they are, and it was completely inspiring
to get into that. So CpG just became a natural extension.
And then, like any job and anything, you start learning
where your values are and how to treat people and
(00:56):
so what kind of leader I want to be and
how do I want to empower people and how do
I want to trust people and what you know excellence
do you expect of them?
Speaker 3 (01:04):
So it all builds from one to the next.
Speaker 2 (01:06):
That's awesome.
Speaker 1 (01:07):
And I know you've worked at massive corporations too nimble startups.
What were different turning points or moments that really helped
your perspective in brand building and that consumer connection.
Speaker 4 (01:19):
So I was fortunate I started off I'm very small
brands like Stovetop, where you're like, you love it and
when was the last time you bought it? And so
we had to talk about that, and then I got
to work on signature brands like de Joorno. But the
keystone was Oreo. Everyone talks about the emotional connection and
their memories of it are the first time they had
it or who they have it with.
Speaker 3 (01:38):
Other than that to me was pivotable.
Speaker 4 (01:40):
Is how do you create such a deep, loving, emotional
connection just not to the product that everyone's like it's
the best, but then to the brand and they experienced
it that there just is nothing comparable to it.
Speaker 2 (01:51):
That's awesome.
Speaker 1 (01:52):
Today's my daughter's birthday and she requested an Oreo birthday cake,
so completely understand that perspective.
Speaker 4 (01:57):
Yeah, and when you build something that iconic. It's how
you stay relevant over time. How do you stay current
with what consumers wanted to use you and how they
want to approach you.
Speaker 3 (02:07):
So it's beyond just that product. You really are part
of their lives.
Speaker 1 (02:10):
Yeah, absolutely, And speaking of brands like Oreo, such a
legacy brand, looking at what you might have learned there,
how did you apply those lessons to like that startup mentality?
Speaker 4 (02:20):
Yeah, so I was thinking about this. It's no different
in sports. We come back to fundamentals and so we
always want to know is who is your consumer, what
do they care about? What do you offer them in
their lives? And then how do you make it better?
And so for us in Mimochi, we have this amazing
experiential like censorial thing where we've got premium scoops of
ice cream wrapped in this dough, You chew it, you
(02:42):
hold it. So how do I connect with someone that
way and explain it to them in a way that
fits into their lives and it makes them happier and
they're delicious.
Speaker 1 (02:51):
Speaking at Mimochi, you're not only leading marketing but also innovation,
which is so important for every brand. How do you
foster a culture that courages both thinking creative, out of
the box ideas while obviously keeping up with the consumer
growth and the consumer consumption.
Speaker 4 (03:07):
It's always a balance because you have to say, well,
can we do it right? Like can we physically make it?
And then the question is should we do it? Because
does anyone care? Like there's a really cool hair rain idea,
but are you gonna actually buy it or anyone you
know going to buy it? And then it's you know,
can we make money in it? So I think there's
that balance of kind of keeping a discipline there to
how far to stretch it, but then being playful and
(03:28):
saying what could be possible if and how might we
do this? And you know, where could we stretch the brand?
And some of it's really out there and some of
it's super close in, and so we just can play
with it and say what would give you more delight?
What would bring more joy to someone? We all are
about that eating experience and color and visual so how
do we how do we do more?
Speaker 2 (03:49):
I love that.
Speaker 1 (03:50):
Yeah, I know that we talked about this a little
bit earlier, but you helped launch different ventures and you
work closely with startups like Snack futures and collab. How
did that experience help you as you lead teams and
mentor other talent at a brand like Mimochi.
Speaker 4 (04:03):
So you always have to remember, not everyone knows everything
you're talking about. I'm very privileged to have some kind
of formal training in my CpG. So when is bringing
everyone along that journey or terms? There is something incredibly
powerful about startups. They are scrappy, they're courageous, they're bold,
they move fast, sometimes chaotically. So how do we have
that discipline to say, why are we doing what we're
(04:25):
doing and checking ourselves and having some plause but be
willing to take those risks and try and test and learn.
And you don't have to do everything, You just have
to do enough where you learn something and then move forward.
So there's really a beauty in the small that the
big learned from, and then the big that can help
the little awesome.
Speaker 1 (04:43):
Let's go back to innovation. We know that sometimes innovation
could be seen as risky or resource intensive, right, what's
been your approach to balancing those breaking through innovation with
the commercial visibility?
Speaker 4 (04:55):
It is about how can I do it small? If
it's really out there? How can I manage the investment
and the cost. Can we fail really quickly? Can we
test it in a marketer with the consumer group, and
then being.
Speaker 3 (05:07):
Willing to pivot.
Speaker 4 (05:08):
You may have an amazing idea and an amazing product
and either we're not explaining it right or something in
the delivery of that bundle is wrong and we need
to go there. And then sometimes you have to just
say we love it, but.
Speaker 3 (05:21):
We can't do it. And that's okay too, you know,
saying no it is okay.
Speaker 1 (05:25):
Absolutely, Maybe it's not right now, but down the line,
I know something you say that I love is tasting
the joy, and that's core. I know it's the Mimochi brand.
How do you ensure that that translates through your marketing,
through your product development, and the entire consumer experience.
Speaker 4 (05:39):
You need that red thread through everything that you do,
every touch point, and we are now really assessing that
from our packaging, our communications, our Instagram, the product.
Speaker 3 (05:49):
I mean, if we are not joyfully chill.
Speaker 4 (05:51):
And I was even in the airport with my sweatshirt
and somebody asked me what does that mean? And he's like,
are they the same? I'm like, well, when I chill,
I kind of feel joyful. So we have to make
sure that we rebring smiles, whether someone's on their own
or with a bunch of people. And how do we
elevate every interaction. Every day you deserve a little moment
of joy and we can help you do that.
Speaker 2 (06:11):
I love that.
Speaker 1 (06:12):
Yeah, I know that the frozen food category in particular
is a very competitive category. How do you prioritize in
the CML role long term brand equity versus that short
term growth?
Speaker 4 (06:24):
It is always a tension of your whether it's for
investors the market that you want that growth. But the
truth is without long term equity, you just have a
cool product and you don't have a brand and something more.
And ultimately we have a really cool product. Other competitors
come in and they mimic you, and there's a me too.
So the question is how do I have a defense
(06:45):
to say, well, I'm not only the original and I
may be the best, which we are in our opinion,
but we're also the one that knows our consumer is
the best. And no one love you until you can
trust us to do right by you. And that to
me is where the loyalty is. Because they're willing to
try things, they're willing to advocate for us, like nothing
is better than a consumer is like this is the
(07:05):
best thing in my day. And I'm just going to
tell everyone that I know. That is when you've got
equity and then it pays back to the product.
Speaker 2 (07:11):
And you're bringing them that joy. We talked about bring
them that joy. Absolutely.
Speaker 1 (07:15):
I know you have such a big retail footprint and
you do have a diverse flavor portfolio. How do you
ensure that my Mochi is still both accessible and also
different in the crowded marketplace.
Speaker 3 (07:25):
Yeah.
Speaker 4 (07:26):
The first thing was actually when we launched my Emochi nationwide,
it was really to democratize it and make it approachable
and accessible. It's kind of funky, right. It has its
roots in Japan. No one knows how it is. We
talk about how do you pronounce it right? It's different,
so it's mimoci and some people are hesitant on that
or they see it and they think, like it kind
of looks interesting, and we know it tastes delicious, but
(07:47):
am I going to really enjoy it? So it's really
making it colorful, playful and in our flavors. It's kind
of like one foot in the familiar and one foot
in the own known. You may not know what mochi is.
Speaker 3 (07:57):
It's that done.
Speaker 4 (07:58):
You know, this soft dough that's actually pounded for good
luck historical. Yeah, and then our ice cream flavors are
like cookie dough and cookies and cream and strawberry and mango,
So they're not so scary with birthday cake. Like we
can go on and on about our flavors, but they
really are something that someone can say, I understand what
that is, and now I just get to experience in
(08:20):
a totally cool new way.
Speaker 2 (08:21):
That's awesome. So let's talk a little bit about you.
Speaker 1 (08:25):
I know that one of the most challenging moments you
faced in your career was either a brand or business perspective.
What would how did you navigate that and what did
you learn from those different experiences?
Speaker 4 (08:36):
You gotta be kind to yourself, and we'll talk about
that in a little bit. I think with everything is
what can I learn from it? So I don't like
pointing fingers. So the question is if something goes wrong,
the question is, well, how did I get there? And
then how do I not repeat that again? Or how
do we avoid it in the future. And sometimes that's
a question, like I thought I did everything right, and
clearly somewhere along the way I either did something wrong, misspoke,
(08:59):
mislad confused, right, And that's part of just being human
and learning how to just figure out okay, like there's
only so long you can wallow in that one, move
on and let's fix it and go on.
Speaker 1 (09:11):
That's great advice instead of beating yourself up, like how
do you grow?
Speaker 2 (09:13):
How do you evolve from that?
Speaker 3 (09:14):
Always?
Speaker 1 (09:15):
I know you mentioned that your ethosis is rooted in simplicity,
in humanity, right, how have those values allowed you to
make tough decisions? Especially being in such a high stakes
leadership role.
Speaker 4 (09:27):
It's really important. The simplicity piece is what are we
trying to achieve? What is our focus? And being able
to prioritize within that and being simpler helps explain some
of those harder decisions versus the convoluted, long winded answer
them like I've just given you a nothing answer. So
simplicity to me is really connected to also transparency and authenticity.
(09:47):
I know they're really big buzzwords, but it's how do
I tell you what I think is really going on?
And how do I do in a way that I
would want to be spoken to? And explain it to others.
So that's always important to me with every manager leader
I've had, is how what if I wanted to be
treated on this and then I get the opportunity to
see if I can walk that talk now.
Speaker 1 (10:05):
Yeah, I think that's a refreshing point of view, too,
right to have that personal connections.
Speaker 2 (10:09):
I don't know you relating that message.
Speaker 1 (10:10):
Yeah, I always love asking this question for everybody that
comes in. If you were to give advice to anyone
that's tuning in that is thinking about creating a brand
new product with an innovation, or they're thinking about entering
into the marketing profession, what advice would you give them?
What advice do you wish you had when you first
were starting out.
Speaker 4 (10:30):
It's okay not to go as fast and have everything
happen as much as you want. You know, we all
joke about our plans and our promotions and everything we
want to achieve in life, and it really is a
long journey. So being kind to yourself when stuff doesn't
go as quickly as you wanted or didn't go the
way you wanted to. For those that are creating new
brands and businesses, God bless you, it is courageous, and
(10:53):
it's hard, and it's it is a uphill thing, and
there are days where you will feel victorious and days
you will feel so alone, but reminding yourself with those
wings that you can do this and you show up
to do it every day and again, like my career
now has been long, we're now in decades that we
can talk about and I don't think I appreciated how
long that is, and that how you can really enjoy
(11:14):
the ride.
Speaker 1 (11:15):
That's awesome, great advice. So what is next for Mymochi?
Are there any exciting developments or expansions you could tell us.
Speaker 4 (11:23):
We're not going to have at launched, but we got any
flavors and we have our seasonals coming out, so go
check them out. From our We've got an amazing caramel apple,
and ours spice and our chocolate. We can go on
on about those. We are working through innovation pipelines right now.
How do we stretch those possibilities for Mimochi and bring
more joy? And then on our marketing and communications is
(11:44):
how do we elevate consumer experiences and touch points? So
we will be at different events next year and this
year literally handing out my Emchi and hopefully elevating these
points in your day.
Speaker 2 (11:55):
Hopefully it's some iHeart events.
Speaker 1 (11:56):
Yes, So, what is one thing you want our listen
to take away about my Moochi's mission?
Speaker 2 (12:02):
What would that be?
Speaker 4 (12:03):
It really is about sharing joy, spreading the joy and
tasting the joy.
Speaker 3 (12:08):
And you can do.
Speaker 4 (12:09):
That every day by just trying a little bit yourself
and you know, pass it on to someone almost so
we can pay it forward. We need more smiles and
joy in the world and we can all joyfully chill
a little bit more.
Speaker 2 (12:20):
Yeah, we covered a lot.
Speaker 3 (12:22):
Yeah.
Speaker 1 (12:22):
Is there anything you feel like we might have missed
that you want our listeners to know?
Speaker 3 (12:26):
No, I thank you know.
Speaker 4 (12:27):
Our brand is to make you feel good and if
we're not delivering that, hold me accountable.
Speaker 3 (12:33):
You know.
Speaker 4 (12:34):
I feel that way with our employees and my team,
our partners here. You know, we are supposed to make
every interaction with us better and make you feel better
for it.
Speaker 2 (12:43):
Awesome.
Speaker 1 (12:44):
If someone's tuning in and they want to learn more
about my Mochi or maybe try my emoji, what should
they do?
Speaker 4 (12:49):
Go to mymochi dot com and you can see where
to buy any flavor that you want in the country.
You can follow us on Instagram or on TikTok and Facebook.
We're everywhere.
Speaker 1 (12:58):
Well, I'm excited to try those in all flavors. They
sound delicious, Yeah, amazing. Well, Bridget, thank you so much
for coming in. You could tell by your passion enthusiasm
that you love what you do, and I think that's
one of the most important things. And I'm excited to
see what's next for mymochi and your journey continuing.
Speaker 3 (13:13):
Thank you so much, Thank you for having me.
Speaker 1 (13:15):
Absolutely and thank you all for tuning in. Tune into
next week's edition of CEOs.
Speaker 2 (13:18):
You should know
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