Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the
(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my beautiful Tri State area, Happy New Year, and welcome to
twenty twenty four. This is ourone hundred and forty seventh episode. It's
(00:40):
always such a pleasure to spend mytime with you on the airwaves. Thank
you for listening and interacting with uson social media. That tually does make
it all worthwhile. Please make sureto follow me at Zen SAMs. That's
Zen with an X, not az xen. Also remember that all episodes
of a Moment of Zen stream twentyfour seven on Kathy Ireland's your Home TV.
(01:02):
And of course you can always findus on our YouTube channel. In
our Hydration with Heart segment brought toyou by Once Upon a Coconut Live from
iHeart headquarters right here in midtown Manhattan. We're featuring the incredible Blaze French.
He's an influencer and entrepreneur with closeto four million followers in counting. He's
the former marketing manager for body ArmorSports Drink, and he scored big with
(01:26):
Coca Cola's buyout for five point sixbillion dollars, proving that Blaze has an
amazing track record in branding. Comingfull circle, he's now officially the assistant
vice president of Sales and Marketing atOnce Upon a Coconut. He joins me
to chat all about the power ofbranding and marketing, how social media has
changed the marketing field, and howcelebrities can surely make or break a brand.
(01:49):
In our Trailblazer segment brought to youby your Home TV and our friends
over at Kathy Ireland Worldwide. Todaywe're featuring Lizzie Savetsky. She's a digital
influencer and an outspoken activists for Israeland the Jewish people. Today, she
joins me to chat whether the IsraeliHamas conflict was inevitable, where the Israeli
community stands from here, and heropinion on if Joe Biden is handling the
(02:12):
situation properly. In America's Favorite Pharmacistsegment, brought to you by Mary Ruth
Organix, We're chatting with pharmaceutical expertand megut social media influencer Phil Kelly.
He's joined by our dear friend,Nikki gia Vasis. She's a beauty and
wellness at advocate, coach and entrepreneur. She joins me today to chat why
puberty starts earlier than it used toand why no one knows. In our
(02:37):
Going Deep segment, we're going togo behind the scenes and on the red
carpet, live from the Hilton righthere in Midtown Manhattan. We're going to
be interviewing doctor Lewis Bucky. He'san internationally renowned Board certified plastic surgeon and
founder of Bucky Plastic Surgery. Heperforms more than one thousand cosmetic procedures a
year, including breast augmentation, Facebooksurgery, mommy makeovers, and so much
(03:00):
more. He shares his thoughts onCO two Lift for skin potential use cases
and its incredible non invasive age reversingbenefits in our express Discover Your Potential segment,
brought to you by Body Align withhost Anna Devere She's gonna give us
the preview of MORGANA. Ray's bookFinancial Alchemy to help you create a new
(03:22):
and improved relationship with money. Staytuned for Lizzie Savetsky, digital influencer and
outspoken activists for Israel and the JewishPeople, chatting Israeli jimas conflict, was
the war inevitable? And what heropinion on Joe Biden's handling of the situation
is. You're listening to a Momentof Zen right here on seven to ten
(03:44):
w R, the voice of NewYork iHeartRadio. We'll be right back after
this. A Moment of Zen isbrought to you by Once Upon a Coconut
one hundred percent pure coconut water.Imagine a drink that's nutrient rich, powerfully
refreshing, naturally sweet, with noadded sugars, not from concentrate, zero
additives, low en calories, absolutelyno artificial flavors, and is so tasty
that it'll become your new favorite beverage. Enter Once Upon a Coconut the absolute
(04:05):
best taste in coconut water you willever try. Available in flour re freshing
flavors, pure chocolate, pineapple andsparkling with energy. Do your taste,
what's a favor and pick up sometoday at once upon acoconut dot com.
Welcome back, beautiful Tri State area. You're listening to a Moment of Zen
right here on seven to ten worthe voice of New York iHeartRadio. I'm
your host, Zen. Sam's upnext in our Hydration with Heart segment,
(04:30):
brought to you by once Upon aCoconut Live from my Heart headquarters right here
in Midtown Manhattan, We're featuring theawesome Blasee French. He's an influencer and
entrepreneur with close to four and ahalf million followers and counting. He's also
the former marketing manager for body ArmorSports Drink. Now. Blasee scored big
with Coca Cola's buyout for five pointsix billion dollars, proving he has an
(04:55):
amazing track record in branding. He'spartnered with brands such as Milk Bar,
Target or what I like to callTarje, Banana, Republic Stats, True
Religion, Fashion, Nova Men,The list goes on and on. More
recently Aloe and Manscape. He isnow officially the assistant vice president of Sales
and marketing at What's ponta Coconut?A big congratulations to him for that.
(05:16):
He joins me today to chat allabout the power of branding and marketing and
how social media has changed the marketingfield. Welcoming now to the show is
the awesome and my dear friend BalaceFrench. Welcome, superstar zen Sans.
What's up my girl? Great tobe here. Thank you so much,
God bless Happy new Year. Thenew year rang in a lot of a
(05:39):
lot of exciting stuff for you.So can you tell us a little bit
more about your journey from marketing overat body arm or Sports Strenk to becoming
Assistant VP of Sales and Marketing atWhat's Paw of Coconut? Yeah? For
sure. So you know that BodyArmor run was very legendary. He started
in twenty twelve and it finished upin twenty twenty one with a big sale
of Coca Cola for five point sixbillion dollars. But the learnings and the
(06:01):
relationships and things I learned and youknow from Body Armor, I'm now happy
to take it over to Once Upona Coconut and look to implement those same
skills and relationships that I learned toBody Armor and bring it over to Once
Upon a Coconut. Well, that'sextremely important, and that's why they chose
you. Your notable success in branding, especially this Coca Cola biot that you're
(06:26):
talking about, implemented key strategies.Now what key strategies do you believe contributed
to such a significant achievement. Ithink that sales and marketing have to be
on the same side, and atBody Armor we were very on the same
page. So when we ran promotionsat targets and walmarts, we would partner
(06:46):
up with the local you know,athletic events or five k's that's going going
around you know the area. Sowhen people would you know, have a
basketball game, they would be dehydrated, and then the Walmart up the block
would have a self a five forfive or four for five, so we
would direct traffic directly from that eventto the retail. So just being on
(07:08):
the same pages there and kind ofaligning with the right celebrities or influencers with
the brand. You know, KobeBryant was a big influence for us at
Body Armor, So you know,bring those same you know, tools and
strategies over to Once Upon a Coconutyou got to be on your A game
and that you are on. Now, how did you approach building and maintaining
(07:30):
a strong brand image during your tenureat Body Armor all while competing with Gatorade?
Yeah, you know social media.I had to turn to social media
because you know, going against Gatoradein the streets is really hard. You
know, if you go into astore, you see nothing but Gatorade or
Snapple or Arizona, and you know, you got to turn to social media
(07:51):
where the kids are and where theeyeballs are. So that's what kind of
drew me to, you know,come up with social media plans and and
strategies there, and that's how thefollowing grew. And that's how Body Armor
grew just because Gatory had a fiftyyear head start. But on Instagram,
Instagram's knew and they weren't on Instagramlike that. So we kind of took
(08:13):
it our initiative to you know,get into those new fields. So social
media coming onto radio. I wishI had you know, knew you back
when I was doing body I meanmaybe we would have sold for ten billions
at a five billion. Now let'stalk about marketing trends for twenty twenty four.
So is the senior VP of Marketingat Once Upon a Coconut. How
do you see marketing evolving in twentytwenty four and what trends do you think
(08:39):
will shape the industry. Yeah,so something you said a little a little
while ago, you said being selective, And that's the key. I'm super
selective with the brands that I workwith, and you know, when I
work with a brand, I'm superselective with you know, the marketing strategies
we do, and you know,working with Once upon a Coconut, I
definitely want to do the right things. You don't want to, you know,
(09:01):
try to just do everything. Youkind of want to be selective and
be strategic. And retail is somethingvery important. And you know then we
were talking about retail such as fairAway, such as stopping shop such as
Target, which I have great relationshipswith so partnering with them, and they
have a lot of initiatives and alot of like athletic communities that they support.
(09:24):
So going to them and kind ofsupporting what they have going on only
helps in store. So instead oftwo facings, now we'll have four facings
just because we gave them that support. So definitely partnering up with the big
retailers, and there's a ton ofathletes to have. You know, I'm
a huge Knicks fan and a hugeMets fan, and they have some guys
(09:46):
over there that we're definitely looking at. So there's gonna be some things coming
for sure. Wow, you havea whole roadmap. I love it.
So can you share the story behindOnce Upon a Coconut and its mission,
especially in the context of the hydrationwith heart segment. Yeah. Being selective
again and having a solid team ismost important for me, and I have
(10:09):
to be around people that I liketo work with. And Once Upon a
Coconut has a great team, startingwith their founder, John, who's an
amazing guy and he's been very successful, but he's very solid and very true
to who he is, which Icould you know, relate to and uh,
and then they have Ray and Markwho kind of run the sales and
(10:30):
marketing you know of the company.And those guys are you know, great
guys you know to be around,whether you know we have a crabby product
or or a great product. Andthen you know, Zen is amazing.
You know, I love Zen,She's amazing. So I just really love
the team that we have, anda big shout out to Alan, who
(10:52):
is the most incredible graphics and designand he is really the vision behind what
the cans look like. In theart, him and Mark you know,
designed a very very sleek looking can. There's a lot of new designs coming
out in this year as well,with an increase in products for the product
(11:13):
line, so lots of exciting stuff. But what I specifically love about Once
Upon a Coconut is that they giveback. They give back ten percent of
every case of coconut soul. Theygive back to the community. They're big
on the down Syndrome Foundation in Florida. But more importantly, they are just
true, true philanthropists and they wantto see good come from this, from
(11:37):
this, you know, the world. So I truly big hat off to
that team. Now let's chat brandpower, which is essentially the ultimate sway
your business will have in its chosenmarket. And this involves thinking about how
your business can create a product orservice worth having and the power your business
has to make that product worth muchmore than competitors in a crowded market.
(12:01):
What is your advice here? Imean, when I look at today's branding
and I look at companies like Primewhere I don't necessarily love the product,
but I love the marketing and Ilove the brand power that they're doing.
So I think, you know,as we talk about social and kind of
(12:22):
just like building momentum and being apart of the right events, you know,
we got to, you know,take our hats off to to brands
like that. And you know,Alo is a company I love, and
you know, their brand power ishuge and I just found out about them
maybe two years ago when I movedto La but people were wearing wearing it
like it was Gucci or like ahigh luxury fashion brand, and that's what
(12:46):
kind of drew my eye to it. And you know, ever since I
started working with them, I lovethe clothes and just kind of the people
behind it as well. So Ithink like brand power has to do with
a lot of you know, theculture. Sure of you know the brand,
and you know, once upon acoconut has that culture, body had
(13:07):
that culture. Now, from thefinancial services sector to restaurants and fashion brands,
we know that appeasing your customer iskey. And what we know is
that the power of social media anda strong online presence is critical to building
brand trust. And loyalty. Consumersneed and crave connectivity, and connectivity breeds
(13:28):
community, and community breeds loyalty,and loyal customers feed the bank account.
It's all intertwined. So for forleaders and entertainers and business, the need
to connect with peers and customers digitallyhas never been more imperative. And I
think that's what you're really good at. Sure, for sure, you know,
(13:48):
just making engaging content and doing thingsthat's not repetitive. So, you
know, as a brand, youknow, once upon a coconut, we
definitely want to keep it fresh anddo a lot of different things and keep
the consumers guessing. And there's somenew flavors coming out that I'm super super
excited about. The you know,the chocolate coconut. Chocolate coconut is my
(14:11):
favorite, but these new flavors thatare coming I'm super super excited about.
So yeah, lots of good stuffcoming up. Well, we are at
the end. Thank you so muchfor coming in studio and chatting with me,
my darling. You are quite theimpressive person, both on social media
and and right here at headquarters.Thank you, Zen, you are the
best. I love you so much. Thank you for having me once Upon
(14:35):
a Coconut. It's about to takeoff, so look forward to a big
twenty twenty four. That's right,baby, let's do it. We're going
only one way up, upwards andodwards. That was our famous Hydration with
Heart segment. That was the awesomeBlaze French. You could head directly to
once upon Acoconut dot com, oryou can check them out on the gram
(14:56):
at Once Upon a Coconut and docheck out Blaze as an influencer on so
social media at Blasee French. You'relistening to a moment of Zen right here
on sevent ten Woor the voice ofNew york iHeartRadio. That's Blaze French with
two f's. We'll be right backafter this. A Moment of Zen is
brought to you by Kathy Ireland's yourHome TV and their channel partners. Head
(15:16):
to your Home tv dot com forfree family friendly programming streaming twenty four to
seven. Gogo Betky, the socialmedia queen of real estate, teaches you
the secrets to success through her ownjourney from immigrant to entrepreneur. Watch how
she paved her way to one pointeight billion in sales. Watch Go Go
(15:37):
Preneur on your hometv dot com.Welcome back, beautiful Tri State area.
You're listening to a moment of Zenright here on seven ten WR, the
voice of New york iHeartRadio. I'myour host, Zen. Sam's up next
in our Trailblazer segment, brought toyou by your Home TV and our friends
over at Kathy Ireland Worldwide, We'refeaturing the awesome Lizzie Savetsky. She's a
(16:00):
digital influencer and outspoken activist for Israeland the Jewish people. She travels across
the nation and internationally to speak fornumerous nonprofit organizations and philanthropic movements to support
her people and her homeland. She'sgained a devoted following of over three hundred
and fifty thousand followers on Instagram alone, where she shares educational videos, advocacy,
(16:22):
and glimpses into her life as amom of three in New York City.
She's been called a digital warrior fightinganti Semitism on the front lines of
social media. Today, she joinsme to chat why the Israel Hamas war
was inevitable or not, where theIsraeli community stands from here, and her
(16:42):
opinion on if Joe Biden is handlingthe situation properly now. Of around two
hundred and forty people taken captive onOctober seventh, almost half were released by
Hamas during a brief truce in November. And Hamas's war with Israel is in
some ways our third World War,some would say, Israel and her people.
(17:03):
They're being fought on both physical battlefieldsand digital ones with huge global reach
and implications in today's tidy, wildworld, remember wired world, which we
all are. It's possible that thewar over the Gaza Strip, which is
twice the size of Washington, dC. Could actually decide the next president
(17:25):
of America. And among the mostignorant and vile things that have been said
about this Gaza war is that Hamashad no choice that its wars with Israel,
culminating on October seventh with a murderousrampage, the kidnappings of Israeli's as
young as ten months old and asold as eighty six, and the rape
of Israeli women, could somehow beexcused. While my heart hurts for the
(17:49):
victims, as does Lizzie's and somany others, as Israel's vigil for its
hostages in Gaza moves into a fourthmonth, A sense that time is passing
while world attention shifts elsewhere has deepenedthe anguish felt by their families as hope
has faded for a deal to securetheir release. Welcoming out to the show
(18:11):
to gain to get her thoughts isthe amazing Lizzie Sevetski, Welcome to the
show, Superstar. Thank you somuch for having me, and I'm so
honored that you're doing this segment andhave brought me here to talk about it.
Well, you are the perfect personand how fitting it is for you
to talk about this, So canyou share with us. I'm going to
start from the beginning your journey asa digital influencer and how you became an
(18:33):
outspoken activist for Israel and the Jewishpeople. And of course I'd love to
know what motivated you to use yourplatform to advocate for Israel and address these
issues like anti Semitism. So Ihad always been an outspoken Jewish person.
It was never something that I hidfrom the world, but it also wasn't
(18:53):
my focus with my content. Iwas a fashion and accessories blogger sometimes,
you know, sharing bits and piecesof my life as a mom in New
York City, and I would sharethings like the Jewish holidays or what I
was cooking for Shabbat dinner. ButI was never really looking at my content
as advocacy. And everything really changedfor me in the spring of twenty twenty
(19:18):
one during the conflict in Gaza,which at the time we were considering a
war, but it's referred to nowas a conflict, and I see now
since October seventh, how much moresevere you know, things have gotten.
This has been, as you mentionedin your introduction, building for a long
(19:40):
time, and as most of usbelieve inevitable that Lamas would attack in such
a way and that the world wouldalign with Clamas and against Israel. It
was inevitable to me. I sawthis coming after living through the spring of
time twenty one. It was reallyone particular day when I made a decision
(20:03):
to wrap myself in the Israeli flagand make a post on Instagram about why
I stand with Israel. And thereason I did this was because a friend
of mine who lived in Israel andserved in the IDF texted me and she
said, Lizzie, we are beingpummeled on social media and in the media
by people with huge platforms and wereally need your voice. And I just
(20:29):
said, well, what am Isupposed to say? And she said,
it will come to you. Thisis the moment that you were made for.
And I suddenly felt this huge weightof responsibility, like I had to
step up to the plate, becausereally, so few were and nobody in
my industry was. So I didthis post and immediately knew that there would
(20:51):
be no turning back. And itgot really dark for me for a while
because I lost a ton of followers. I was getting death threats every day,
single day. I lost some friends, and I lost jobs. I
ultimately got dropped by my management companyat the time, and I realized I
(21:11):
had two choices. I could eitherjust act like this never happened and go
back to regularly scheduled programming, orI was going to have to fully lean
into it and commit my life andcareer to this. And that's what I
decided to do, very true,very deep. And your passion comes through
loud and clear, and I'm soproud of you. But a whole bunch
(21:33):
of other people right now listening now. It's interesting because the weekly demonstrations attract
crowds in the thousands, but developmentslike the presumed assassination in Lebanon just recently
of salleral Aarui, the deputy leaderof Hamas, and political roles about the
future of Gaza after the war haveleft all these families feeling increasingly left behind.
(21:56):
That compounded with the death among Palestiniansclimbing now to what near twenty five
thousand, the world attention has increasinglyshifted to the victims of the bombardment and
away from the hostages and the twelvehundred Israelis and foreigners killed by Hamas on
the first day of the war.What do you say to this, Well,
(22:18):
first of all, where are yougetting this number? Twenty five thousand?
That number is coming from Hamas,so that's you know, that's number
one. We hear these numbers.This is not this is a terrorist organization.
This Bureau of Health is not atrusted institution. You know, we're
talking about a terrorist organization that's saidwithin five minutes that five hundred people had
(22:44):
been killed when Shifa Hospitals was hitby a rocket. How did they know
within five minutes how many, howhigh the death toll was. You know,
it took Israel five weeks to countthe fourteen hundred bodies from October seventh,
So you're telling me in five minutesthat they know how many people were
killed. And the second thing tokeep in mind is that whatever number of
(23:08):
Palestinians have been killed, thousands andthousands of those Palestinians are terrorists. These
people have been taken out in surgicaltargeted attacks. And yes, there have
been civilian casualties, which is absolutelyheartbreaking that the only source for blame there
(23:30):
is Hamas. Yes, which bringsme to my next question. Was the
Israel Hamas war inevitable? And doyou believe that Israel had a choice and
could you elaborate on your perspective andwhy you believe this to be the case.
This is a hard question. Israelis a nation that values life,
(23:51):
not just the lives of their ownpeople, but the lives of every single
human being. And so when you'rea nation like that and you're up against
a terrorist run group who does notvalue the life of anyone, not even
the life of their own, it'sa very hard battle to fight. It's
(24:11):
not a fair fight. So Ithink that it was I mean, I
do think that this was destined tohappen. There was no way that Hamas
was going to stay in power andnot actualize on their promises. It says
in the Hamas Charter that they aregoing to kill every single Jew. It
(24:32):
says it right there in black andwhite. Yeah, you're right, I'm
going to annihilate the state of Israel. Let's go to videotape. In September
of two thousand and five, ArielSharon completed a unilateral withdrawal of all Israeli
forces and settlements from Gaza, whichIsrael occupied in the nineteen sixty seven war.
In short order, Hamas began attackingthe crossing points between Gaza and Israel
(24:56):
to show that even if Israel wasgone, the resistance the movement wasn't over,
and these crossing points were a lifelinefor commerce and jobs, and Israel
eventually reduced the number of crossings fromsix to two. Cut to January of
two thousand and six, the Palestiniansheld elections, hoping to give the Palestinian
authority legitimacy to run Gaza and theWest Bank. There was a debate among
(25:21):
Israel, Palestinian and Bush administration officialsover whether Hamas should be allowed to run
in the elections. Because Hamas hadrejected the Oslo peace accords with Israel,
and had Hamas embraced Oslo and chosento build its own Dubai. Not only
would the world have lined up toaid and invest in it, it would
have been the most powerful springboard conceivablefor a Palestinian state in the West Bank,
(25:44):
in the heart of the Palestinian ancestralhomeland. Palestinians would have proved to
themselves, to Israel and to theworld that they would do what they would
do basically with their own territory.But Hamas Hamas decided instead to make Gaza
springboard for destroying Israel. Your point, to annihilate every single Jew, and
that's what's been at the root.Now I'm interested to hear your perspective on
(26:07):
where do you believe the Israeli communitystands now and what are the key challenges
moving forward? You know, Ithink that you know, going into October
seventh, the population in Israel hadnever been more politically divided. It was
a very rough time period for theIsraelis. But since October seventh they have
(26:29):
all come together. I mean,three hundred thousand reservists stepped up ran towards
the war to do whatever they couldfor their country. They really put their
political differences aside because at the endof the day, the only thing that
matters is the survival of our peoplein our homeland. So, you know,
I think that that is priority one. I know that there are a
(26:51):
lot of differences of opinions surrounding thecurrent political leadership in Israel, but I
as a Jewish activist who lives ina America, I love Israel, but
I'm not ISRAELI. I make ita very strict point that I don't get
involved in the inner workings of Israel'spolitics because I can't pretend to know what
(27:11):
it's like to be living in Israelright now since October seventh, to feel
that I am under attack in theway that they are, and you know,
I can't put myself in their shoesto imagine how resentful or angry I
may feel towards my leadership. Andso while I am as an outsider able
to see good points and bad points, when you're up close and personal with
(27:33):
it and it is your leadership,you know, it's just a different it's
a different level of impact. Bringingme full circle to Joe Biden's handling of
the situation. What's your opinion onhow Joe Biden Old Joe is handling the
situation in the aftermath of the IsraelHolas conflict, let's call it. Some
(27:53):
of your listeners vehemently disagree with meon this, but I believe that Joe
Biden is pro Israel in his heart. I think it's a generational thing.
You know, maybe it's nice thathe's elderly because that his generation were big
supporters of Israel. It was nota controversial subject the way that it is
(28:14):
in this day and age. Andyou know, they they supported Israel no
if Sander butts and knew that itwas a mutually beneficial relationship between Israel and
America, which I believe that Joestill believes it is. You know,
there have been issues the you know, the six billion dollars given to Iran.
(28:37):
You know, his administration, Idon't I really don't trust. And
so what I fear is if hewere to be re elected. I mean,
he's not a young guy, andwhile I may feel safe with his
views on Israel, I really don'ttrust his the rest of his administration at
all. And I really fear forthe next generation Democrats and the way that
(29:00):
things are going, the wokeness andjust the you know, it's really this.
I believe that they're not even doinga good job of hiding their anti
Semitism. And I'm so proud tohave interviewed you today and gotten your thoughts
on the latest developments and bringing itdirectly from your mouth to our listeners,
(29:22):
which I think are going to havea fantastic time listening to you, and
they're going to definitely be sharing thisbecause you bring so much insight and depth
and transparency, and so thank youso much for coming on and being a
trailblazer. Thank you so much forhaving me. It's an honor. That
was our Trailblazer segment, brought toyou by your Home TV and our friends
over at Kathy Ireland Worldwide. Thatwas the awesome Lizzy Savetsky, she's a
(29:45):
digital influencer, an outspoken activist forIsrael and the Jewish people. You could
head directly on the gram and checkher out at Lizzy Savetski. You're listening
to a moment of zen right hereon seven to ten, wore the voice
of New York Heart Radio. We'llbe right back after this. A moment
of Zen is brought to you byMary Ruth's Organics. Not all supplements are
(30:06):
alike. Mary Ruth believes that makingthe best supplements means creating products that are
only made out of the highest qualityingredients. They are non gmo, plant
based, vegan, and they tastegreat. Merriyruth's Organics assist in maintaining your
health and aid your body on yourway to wellness. For more information,
go to Merriruthorganics dot com and usethe promo code Phil twenty MRO for thirty
(30:27):
percent discount off your first order.That's Meryruthorganics dot com. Welcome back,
beautiful Tri State area. You're listeningto a moment of Zen right here on
seven ten woar the voice of NewYork iHeartRadio. I'm your host, Zenzams
Up next in America's Favorite Pharmacist segment, brought to you by Marruth Organix,
(30:48):
We're gonna be chatting with pharmaceutical expertand megasocial media influencer and our regular contributor,
Phil Kelly. Today he's joined byour dear friend, Nikki Giavasis's Beauty
and a Wellness advocate, coach,entrepreneur, author, and Omega influencer Today,
they join me to chat why pubertystarts earlier than it used to and
(31:08):
why no one knows why? Nowsome girls are starting to develop breasts as
early as age six or seven.Researchers are studying the role of obesity,
chemicals, and stress, and studiesin recent decades have confirmed in dozens of
countries that the age of puberty andgirls has dropped by about three months per
(31:30):
decade since the nineteen seventies. Asimilar pattern, though less extreme, has
been observed in boys now. Thoughit's difficult to tease apart cause and effect,
earlier puberty may have harmful impacts,especially for girls, is what research
is telling us now. Girls whogo through puberty early are at higher risk
of depression, anxiety, substance abuse, and other physiological and physical problems compared
(31:56):
with peers who hit puberty later.Now, girls who get their periods earlier
it may also be at risk ofdeveloping breast or uterine cancer in adulthood.
Here to chat and break it alldown for us is the amazing Phil Kelly
and our dear friend Nikki gia vasiswelcome through the show Superstars. Henny.
Thank you, Phil, Take itaway. I know you have a lot,
a lot of questions to ask usgals about this. Well, the
(32:20):
subject's like been so like intriguing tome for so long because we keep seeing
this drop in puberty age for thegirls, and they thought it was one
thing, and then they thought itwas another thing. But now they've kind
of turned to say, Okay,what are we going to do about it?
And it's kind of interesting because,like in a lot of things in
medical men are trying to explain towomen what they need, maybe way too
often. So I wanted to jumpinto this with maybe people who've lived through
(32:44):
it, who've seen it with parents. And my first question is, Nikki,
what of this Like you hear aboutall this each year girls are getting
they're getting their periods earlier, they'regetting their breasts earlier. What is the
first thing that jumps out you whenyou hear this about concerns? The first
concern is older men obviously looking atthe girl and thinking she's older than her
(33:06):
age, and you know, mentallyshe's not older than her age, So
that's a concern as far as safety. Yeah, absolutely, I like the
way that you brought up that mentallyshe's not there. I think that they're
not progressing in a maturity way,but they're in when it comes to intellectual
but they're definitely their bodies are maturingfaster, and that concern is huge.
(33:28):
So when you look at girls thatare struggling with this or that are early
on zen, I was just wondering, what's the first thing that you think
about when you see all this stuffob city. I think that when people
stayed home at the beginning of thepandemic, the rate of body mass index
increased. Among young people, especiallyyoung people ages two to nineteen years old,
that roughly doubled, and that's accordingto the Center for Disease Control and
(33:51):
Prevention. Now, body fat generatesa puberty activating hormone called leptin, and
higher BMI boosts leptin levels and cankick start puberty. So stress and anxiety
also skyrocketed, alongside COVID, whichmay have raised cortisol, which is the
body stress hormone, in a waythat affected children's endocrinine systems. Right,
So the endocrine system was affected andcompounded during the pandemic with obesity and stress,
(34:17):
and similarly, kids spent more timeon devices for both school and play
and less time outdoors and researchers speculatethis lifestyle shift has a lot of leeway
with respect to releasing serotonin and dopamine, the mood hormone levels, and that
actually lowered vitamin D altering the brain. So I think the lifestyle post pandemic,
(34:43):
the rate of obesity and the bodymass index of children increasing, and
the mood disorders that compounded all ofthis is one of the reasons why I
speculate in the last couple of years, we've seen this increase in puberty,
you know, start at a youngage. Yeah, that's actually very interesting.
There was a study that was putout and it showed that the rate
(35:05):
of pre pubescent children went up substantiallyduring just the twenty twenty year And so
for me, that's that's a superinteresting like, that's a that's a key
point we could look at and seewhat was going on during that time.
You also brought up mood disorders,and this is one that I've struggled at
with in the pharma seat. We'reseeing more girls on antidepressants younger. Now.
(35:27):
We already know PMDD, so youknow, right before when your estrogen
starts to drop, before you startto menstrate, you get this drop in
serotonin. But I mean as aparent, I you know, I have
all boys, so it makes iteasy on this one because with four boys.
But as a parent, I wouldlook at it and a lot of
mothers are struggling with the idea ofputting them on antidepressants because puberty is coming
(35:50):
on. If you were in thatsituation, is there any advice you would
give to someone, Well, atthis point, after dealing with some of
those ramifications in my personal life,I would actually go a different route and
check the hormones and see what Ican do naturally versus ever getting on medication.
Now, I think that's like addingmore to the soup. Isn't always
(36:10):
a great idea? Now, Zen, what you talked about that leptin levels
and obesity rates. Do you thinkthat it's the obesity rate or do you
think it's the food or do youthink we've got a combination of things going
on that causes this jump. It'sdefinitely a combination. I believe that parents
are no longer actually preparing and cookingmeals, but rather relying on microwavable and
(36:30):
processed foods, and parents have tostart planning their children's meals again because obesity
has been linked to earlier periods andgirls since the nineteen seventies forget the pandemic
stuff that we just talked about,and numerous studies since have established that girls
who are overweight or obese tend tostart their periods earlier than girls of average
(36:50):
weight to do so. In onedecade long study of nearly twelve hundred girls
in Louisiana published in two thousand andthree, childhood childhood obesity was linked to
earlier periods, and then each standarddeviation above the average childhood weight was associated
with a doubled chance of having aperiod before age twelve. But many girls
(37:14):
who developed early are not overweight,so obesity can't explain all of this,
right, So there's definitely more there, absolutely, And you know, one
of the interesting things that I alwayslook at is we're starting to isolate a
few items like thalates and parabins thatwe know are hormone disruptors, and even
more like some of the perfumes.There's a lot of those that are disrupting
(37:35):
hormones. And so when I talkabout supplements, I always talk about places
like mary roots that keeps a veryclean supplement that stays away from the GMO
because the GOMO thing kind of hasme a little bit concerned because you know
that we're going to continuely have geneticallymodified products, but there seems to be
a trend that the more we use, the faster this goes. So,
(37:58):
Nikki, is there anything you doin your life to help where you've lived
through some of this, where youhelp try to reduce some of your risks
to maybe some of these hormone disruptors. Well, that's funny because my family
actually does use Merry Ruth products.My daughter actually takes them now it gives
them to her children, So wedefinitely love Marry Ruth. But I think
(38:19):
a lot of it is atmosphere aswell. So I try to get out
of the city, not being thetoxins of the city because the pollutants there,
there's different radiation and then you addfuel to the fire with so many
other factors as far as the foodand the stress, and so I try
to eat a very clean diet andjust I've cut out caffeine, I've cut
out sugar, I've tried to doall the things to minimize the risks of
(38:39):
these problems. Yeah. Absolutely.Now there's another one that another trend that
that kind of goes along with thisthat I've noticed, and that is there's
a lot of news about girls usingadult skincare products for anti aging at younger
and younger ages. Now I don'tuse as many as maybe other people do,
So I thought, Zen, wereyou have been in the beauty industry
(39:01):
for so long, what concerns doyou have with little girls using retinoic acids
and vitamin C serums and all ofthose things. I have a huge concern
with that. Their skin is very, very pure, it's still developing,
it's still more sensitive than an adultadult skin would be. That barrier hasn't
(39:21):
properly formed. And it's also extremelypotent and porous because young skin will absorb
faster than adult skin. And soif they're absorbing byproducts and chemtrails as a
result of using products that are notfit nor healthy for their vanilla skin,
(39:43):
if you will, that really concernsme because when you look at chemtrails,
right, chemtrails are at the heartof this. Chemical exposures are to blame.
Chemtrails are major endocrime disruptors. Andin one study, the girls with
the earliest breast developments, and thiswas a studying back in two thousand and
nine had the highest urine levels ofbalades, substances used to make plastics more
(40:08):
durable that are found in everything fromvinyl flooring to food packaging and ballads,
belong to a broader class of chemicalscalled endocrime disruptors, which can affect the
behavior and hormones and have become ubiquitousin the environment over the past several decades.
So it all points back to makingsure you know what's in your food,
making sure you know what you're puttinginto your face, and more importantly,
(40:30):
making sure you know what products you'reallowing your children to use. Absolutely,
and I think that there's a mentalhealth component that comes in with all
these girls because they feel younger andyounger that they have to do more and
more in order to be accepted.Now, Nikki, you talked about having
some personal experience in all of this, and obviously you know what you're doing
in the beauty industry because you're gorgeous. But if you had advice for younger,
(40:53):
younger girls, like, what wouldyou what advice would you give on
trying to navigate this complex lifestyle thatthey all are in now? Oh my
goodness, well, I had theexact situation where I started my period at
twelve. I mean no, actuallyten, so I developed in fifth grade.
I had the same body in fifthgrade, So it was a big
(41:16):
problem as far as safety, asfar as the emotional and mental health and
navigating like people thinking that I wasolder than I am, because mentally and
emotionally I was not. So Iwould say, with how they have social
media now and there's so much influenceon every move to garner likes to make
sure you're popular, I would stillsay stay true to yourself versus following the
(41:38):
crowd, because you can get solost following the crowd and trying to be
like someone else. It's so muchbetter to embrace your own natural beauty and
not try to emulate what someone elseis doing because it doesn't give you happiness.
No, it never really does,and usually you find yourself more lost.
And then you go through a wholejourney to go back to where you
were at to begin with, AndI think that that's beautiful, like completely
(42:00):
what I wanted to be here.Then you have a daughter, and I
know that you you work really hardto let her be a child. What
message would you send to her orher peers when it comes to becoming a
girl, becoming a woman, maybea little bit too early, and how
do they how do you help themnavigate that. That's a great question.
And my daughter is eight and she'salready developing. She is wearing a size
(42:23):
seven women's shoe and she's in thesecond grade. She's totally balanced in terms
of height and weight, meaning she'sa very tall girl. She's in the
top two hundred and twenty fifth percentilefor height. And so I'm anticipating early,
you know, precautious puberty, ifyou will. So I just reassure
her that she doesn't need to beembarrassed or afraid. These are normal changes
(42:45):
that happen to your body. Itell her that, you know, everything's
working normally, just a little bittoo fast. And then some kids too
slow and precocious puberty can have physicalconsequences as well, So raising you know,
raising awareness on long term heart diseaseand breast cancer risks and prematurely aging
bones. I keep that in mindas a parent. Of course, I
(43:07):
don't stress her with that, butthat could compromise a child's height if their
growth plates close too soon. Right, So if you notice your child forming
breasts before age eight or developing underarmhair, pu big hair acne, or
body order before age nine, Iwould say contact the primary care doctor for
an evaluation. Opt for not usingany kind of puberty blocking drugs. I
(43:29):
am completely against that it was popularin the eighties to slow down puberty.
I am not a believer in disruptingnature's course. And with simple blood tests,
sex raise, ultra sounds, andMRIs, they can detect any abnormalities,
tumors determined bone age, and hormonehealth. But you should leave the
puberty blocking drugs completely out of theconversation and the narrative as a parent who
(43:53):
wants to do right by their child, absolutely, And one of those things
that I looked at a lot isis melatonin. I want how to bring
melatonin up this because melotone is suchan interesting topic because so many kids are
taking it and it's highly unregulated.Some of them have up to five hundred
times the amount of melatonin it saysin the bottle, and we know at
high high doses of melatonin we canhave issues where we start to cross over
(44:15):
with all those hormones. And sowhen we talk about sleep and hormones and
hormone destructors, and the way thatthe kids aren't sleeping one thing that I
always push and Mary Ruth has thisreally awesome product where instead of using melatonin
and they're using magnesium and elthe ineight. So you're going something more natural.
In the same way, Zen,you're bringing up the fact that maybe
(44:35):
we don't block the hormones, butwe present another way and we help them
through it. I think that it'sso essential that we do it that way.
Nicky, you've got a couple ofkids. What have you done that
trust your gut? That's been workthat has worked with you and your kids.
I've kind of gone against the grainof what It's actually funny that everyone
since the pandemic has kind of takenthis new route as far as let's homeschool,
(44:57):
let's do more natural things, let'snot really follow the status quo.
Let's actually do take magnesium and othersupplements like that. And so I had
them, you know there, snackswere like seaweed chips or something like that.
So it's a different routes. Beforeit was kind of, you know,
trendy. So I think that's helpedus, like to not follow the
crowd and to kind of take yourown route and eventually the crowd will follow
(45:19):
you, but you take what's betterfor you in the long run. Well,
this has been awesome. I reallyappreciate it. This was so easy.
You guys make it so easy todo this. This was great.
Thank you so much, Thank you. That was America's favorite pharmacists, brought
to you by Mary Ruth Organics.That was the incredible pharmaceutical expert and megasocial
media influencer. Are regular contributor PhilKelly, joined by our dear friend Nikki
(45:40):
Giavasis, beauty and wellness advocate,author and influencer. Do check out the
amazing Nikki Giavasis on the ground atNikki gia Vasis Official and check out Phil
on Instagram at Phil'smypharmacist. Head directlyto Mary Ruth Organics on their website at
Maryruthorganics dot com or check them outat Mary Ruth Organics. You're listening to
(46:02):
a moment of Zen right here onseven ten wo R the voice of New
York iHeartRadio. We'll be right backafter this. A moment of Zen is
brought to you by Co two Lift. As we age our skin loses moisture
and elasticity, causing wrinkled skin.You can reverse this aging process with CO
two Lift. CO two lyft utilizesthe powerful benefits of carbon dioxide to lift
(46:22):
titan and regenerate your skin. Thissimple, painless, at home carboxy therapy
treatment is scientifically proven to reverse theaging process. You will see reduction in
wrinkles, increase luminosity, and improvepigmentation, sagging skin tone, and radiance.
For more information or to order COtwo Lift, go to Co two
lift dot com. This is yourfavorite iHeartRadio host seven ten wore the voice
(46:43):
of New York iHeartRadio right here inMidtown Manhattan at the Hilton Hotel Beauty through
Science, and we're talking with doctorBucky for Philadelphia. What are your thoughts
your initial thoughts on carboxy therapy forthe skin. I think the untapped area
for patients after certain in particular isaftercare patient goes and at surgery, they're
(47:06):
home, They're not looking great,they're not feeling great. It's a perfect
cornder or you know, anxiety,if you will. Things that allow you
to look better, heal faster,feel good are a tremendous boost to the
experience for patients. The second thingis that as we're doing less invasive treatments
or more minimally invasive treatments, treatingpeople before and after to help them heal
(47:31):
and make the entire experience better andlook better in a medially invasive way also
has benefits. So I think itfits that opportunity as well. So when
we talk about plastic surgery, whatare in your areas of expertise and if
you could find a use case inyour practice, what would be the best
application to pursue too, well,you know, essentially, again, I
do a lot of face and surgery, so as I described before, the
(47:53):
opportunity to care for patients afterwards whilethey're healing is a tremendous opportunity. In
addition, skincare and anything that canmake you glow a look better after laser
treatments microneedle, I think also isan opportunity. We love it. We
love it. Thank you so whichfor commenting on expert on the My Doctor
bub. A Moment of Zen isbrought to you by Kathy Ireland's Your Home
(48:15):
TV and their channel partners. Headto your Home tv dot com for free
family friendly programming streaming twenty four toseven. Check out Firehouse Kitchen. Firefighter
Ray combines firefighter lifestyle and fine cuisine. Join him as he travels the country
searching for the finest chefs among ourbravest heroes. Check out Firehouse Kitchen tv
(48:35):
dot com and catch every episode onyour home TV dot com. These cooks
save lives. A Moment of Zenis sponsored by body ALIGNE. Are you
ready for a long winter's nap?Over one hundred and eighty three million adults
have trouble sleeping at least once aweek. That's why body align designed a
wearable patch that helps you fall asleepfaster, wake up feeling refreshed, and
comes with a money back guarantee.Try the Sweet Dreams patch today. Get
(49:00):
a buy one, get one freepat with a promo code dyp Visit bodylign
dot com and editor dyp at checkout. Because discovering your potential starts with a
great night's sleep, that's bodyligne dotcom. Welcome back to this week's Discover
your Potential Express segment sponsored by bodyALIGNE on a Moment of Zen right here
on seven to ten, wor theVoice of New york iHeartRadio I'm Anna Devere
(49:25):
co host of Discover Your Potential,and today we'll be chatting about love and
more importantly self love. We're doinga check in today because, believe it
or not, everything in your currentcircumstances is a reflection of the most important
relationship in your life, the oneyou have with yourself. So how are
(49:46):
things in your world? And let'sget even more personal, how are things
in your financial world? I amso excited to share some deep secrets with
you about the correlation between love andmoney. And I'm giving you a runway
to get acquainted with this idea.And no, I didn't come up with
(50:07):
it. One of my favorite coaches, MORGANA Ray, will be featured this
February in the Season of Love togive you a major boost. Morgana has
coached thousands through her program Financial Alchemy, and it's so effective It changed my
life immediately. This radical breakthrough canwork for you too, and I recommend
(50:29):
picking up Financial Alchemy immediately. Andwhile you're waiting for this transformational workbook to
arrive, here's some appetizing advice.How do you feel about yourself has everything
to do with what's in your bankaccount? And maybe finances are not your
biggest challenge at the moment. Itcould be something else that's causing you friction.
(50:51):
Whatever the obstacle, it's time toget in touch with the real saboteur
between you and your goals, becauseit's likely the same the board negative self
talk. Research shows that your subconsciousbeliefs are far more powerful than all the
affirmations in the world. In fact, without knowing what's eating you, affirmations
(51:14):
are like putting a band aid ona snake bite. According to morgata Rey,
uncovering the root of this venom willhelp you identify your money monster.
Just knowing that life is a mercilessmirror of what's going on under the surface
should give you hope that the powerto change is in your hands. So
(51:36):
let's start with getting comfortable with thatself check in and if you can find
one thing you love in your reflectiontoday, I always love being my age,
and I'm starting to appreciate things likenaturally curly hair and my perfectly imperfect
friendly smile. Join me this yearin a Year of Transpiration with my favorite
(52:00):
expert guests and look for the upcominginterview with Zen MORGANA Ray and Me I
promise it'll be juicy, just intime for Valentine's Day. From iHeart to
Your Heart. This express segment wassponsored by Body Aligne. You're listening to
a Moment of Zen right here onseven ten wor the Voice of New York
(52:21):
iHeartRadio. We'll be right back afterthis. A Moment of Zen is brought
to you by Kathy Ireland's Your HomeTV and their channel partners. Head to
your Home TV dot com for freefamily friendly programming streaming twenty four to seven.
Leviriggs on your Home TV check outHarvesting Hits Country singer and farmer.
Leviriggs combines life on the farm withlife on the road. Get ready for
(52:44):
stories of perseverance, passion, andthe power of pursuing your dreams against all
odds. Check out Levi at Leviriggsdot com. Well that's a rap,
my dear friends. Remember to joinme right here on seven ten WR,
the Voice of New York every Saturdaynight from nine to ten, or you
could head to seven ten wor dotiHeart dot com forward slash a moment of
(53:06):
Zen. You can always find uson our YouTube channel as we upload Sundays
at two pm Eastern and Of course, all episodes of a Moment of Zen
are available on Kathy Ireland's Your HomeTV streaming platform. That's free programming to
you. We stream twenty four toseven for one full week. You could
head directly to our channel at mxdot yourhometv dot com. Thank you for
(53:27):
listening to a Moment of Zen.It's been an absolute pleasure being your host.
Thanks again to all of our sponsorsthat continue to make the show possible.
And remember that happiness is the onlything that multiplies when you share it.
We'll see you next week. Theproceeding was a paid podcast. iHeartRadio's
hosting of this podcast constitutes neither anendorsement of the products offered or the ideas expressed.
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the
(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my beautiful Tri State area, Happy New Year, and welcome to
twenty twenty four. This is ourone hundred and forty seventh episode. It's
(00:40):
always such a pleasure to spend mytime with you on the airwaves. Thank
you for listening and interacting with uson social media. That tually does make
it all worthwhile. Please make sureto follow me at Zen SAMs. That's
Zen with an X, not az xen. Also remember that all episodes
of a Moment of Zen stream twentyfour seven on Kathy Ireland's your Home TV.
(01:02):
And of course you can always findus on our YouTube channel. In
our Hydration with Heart segment brought toyou by Once Upon a Coconut Live from
iHeart headquarters right here in midtown Manhattan. We're featuring the incredible Blaze French.
He's an influencer and entrepreneur with closeto four million followers in counting. He's
the former marketing manager for body ArmorSports Drink, and he scored big with
(01:26):
Coca Cola's buyout for five point sixbillion dollars, proving that Blaze has an
amazing track record in branding. Comingfull circle, he's now officially the assistant
vice president of Sales and Marketing atOnce Upon a Coconut. He joins me
to chat all about the power ofbranding and marketing, how social media has
changed the marketing field, and howcelebrities can surely make or break a brand.
(01:49):
In our Trailblazer segment brought to youby your Home TV and our friends
over at Kathy Ireland Worldwide. Todaywe're featuring Lizzie Savetsky. She's a digital
influencer and an outspoken activists for Israeland the Jewish people. Today, she
joins me to chat whether the IsraeliHamas conflict was inevitable, where the Israeli
community stands from here, and heropinion on if Joe Biden is handling the
(02:12):
situation properly. In America's Favorite Pharmacistsegment, brought to you by Mary Ruth
Organix, We're chatting with pharmaceutical expertand megut social media influencer Phil Kelly.
He's joined by our dear friend,Nikki gia Vasis. She's a beauty and
wellness at advocate, coach and entrepreneur. She joins me today to chat why
puberty starts earlier than it used toand why no one knows. In our
(02:37):
Going Deep segment, we're going togo behind the scenes and on the red
carpet, live from the Hilton righthere in Midtown Manhattan. We're going to
be interviewing doctor Lewis Bucky. He'san internationally renowned Board certified plastic surgeon and
founder of Bucky Plastic Surgery. Heperforms more than one thousand cosmetic procedures a
year, including breast augmentation, Facebooksurgery, mommy makeovers, and so much
(03:00):
more. He shares his thoughts onCO two Lift for skin potential use cases
and its incredible non invasive age reversingbenefits in our express Discover Your Potential segment,
brought to you by Body Align withhost Anna Devere She's gonna give us
the preview of MORGANA. Ray's bookFinancial Alchemy to help you create a new
(03:22):
and improved relationship with money. Staytuned for Lizzie Savetsky, digital influencer and
outspoken activists for Israel and the JewishPeople, chatting Israeli jimas conflict, was
the war inevitable? And what heropinion on Joe Biden's handling of the situation
is. You're listening to a Momentof Zen right here on seven to ten
(03:44):
w R, the voice of NewYork iHeartRadio. We'll be right back after
this. A Moment of Zen isbrought to you by Once Upon a Coconut
one hundred percent pure coconut water.Imagine a drink that's nutrient rich, powerfully
refreshing, naturally sweet, with noadded sugars, not from concentrate, zero
additives, low en calories, absolutelyno artificial flavors, and is so tasty
that it'll become your new favorite beverage. Enter Once Upon a Coconut the absolute
(04:05):
best taste in coconut water you willever try. Available in flour re freshing
flavors, pure chocolate, pineapple andsparkling with energy. Do your taste,
what's a favor and pick up sometoday at once upon acoconut dot com.
Welcome back, beautiful Tri State area. You're listening to a Moment of Zen
right here on seven to ten worthe voice of New York iHeartRadio. I'm
your host, Zen. Sam's upnext in our Hydration with Heart segment,
(04:30):
brought to you by once Upon aCoconut Live from my Heart headquarters right here
in Midtown Manhattan, We're featuring theawesome Blasee French. He's an influencer and
entrepreneur with close to four and ahalf million followers and counting. He's also
the former marketing manager for body ArmorSports Drink. Now. Blasee scored big
with Coca Cola's buyout for five pointsix billion dollars, proving he has an
(04:55):
amazing track record in branding. He'spartnered with brands such as Milk Bar,
Target or what I like to callTarje, Banana, Republic Stats, True
Religion, Fashion, Nova Men,The list goes on and on. More
recently Aloe and Manscape. He isnow officially the assistant vice president of Sales
and marketing at What's ponta Coconut?A big congratulations to him for that.
(05:16):
He joins me today to chat allabout the power of branding and marketing and
how social media has changed the marketingfield. Welcoming now to the show is
the awesome and my dear friend BalaceFrench. Welcome, superstar zen Sans.
What's up my girl? Great tobe here. Thank you so much,
God bless Happy new Year. Thenew year rang in a lot of a
(05:39):
lot of exciting stuff for you.So can you tell us a little bit
more about your journey from marketing overat body arm or Sports Strenk to becoming
Assistant VP of Sales and Marketing atWhat's Paw of Coconut? Yeah? For
sure. So you know that BodyArmor run was very legendary. He started
in twenty twelve and it finished upin twenty twenty one with a big sale
of Coca Cola for five point sixbillion dollars. But the learnings and the
(06:01):
relationships and things I learned and youknow from Body Armor, I'm now happy
to take it over to Once Upona Coconut and look to implement those same
skills and relationships that I learned toBody Armor and bring it over to Once
Upon a Coconut. Well, that'sextremely important, and that's why they chose
you. Your notable success in branding, especially this Coca Cola biot that you're
(06:26):
talking about, implemented key strategies.Now what key strategies do you believe contributed
to such a significant achievement. Ithink that sales and marketing have to be
on the same side, and atBody Armor we were very on the same
page. So when we ran promotionsat targets and walmarts, we would partner
(06:46):
up with the local you know,athletic events or five k's that's going going
around you know the area. Sowhen people would you know, have a
basketball game, they would be dehydrated, and then the Walmart up the block
would have a self a five forfive or four for five, so we
would direct traffic directly from that eventto the retail. So just being on
(07:08):
the same pages there and kind ofaligning with the right celebrities or influencers with
the brand. You know, KobeBryant was a big influence for us at
Body Armor, So you know,bring those same you know, tools and
strategies over to Once Upon a Coconutyou got to be on your A game
and that you are on. Now, how did you approach building and maintaining
(07:30):
a strong brand image during your tenureat Body Armor all while competing with Gatorade?
Yeah, you know social media.I had to turn to social media
because you know, going against Gatoradein the streets is really hard. You
know, if you go into astore, you see nothing but Gatorade or
Snapple or Arizona, and you know, you got to turn to social media
(07:51):
where the kids are and where theeyeballs are. So that's what kind of
drew me to, you know,come up with social media plans and and
strategies there, and that's how thefollowing grew. And that's how Body Armor
grew just because Gatory had a fiftyyear head start. But on Instagram,
Instagram's knew and they weren't on Instagramlike that. So we kind of took
(08:13):
it our initiative to you know,get into those new fields. So social
media coming onto radio. I wishI had you know, knew you back
when I was doing body I meanmaybe we would have sold for ten billions
at a five billion. Now let'stalk about marketing trends for twenty twenty four.
So is the senior VP of Marketingat Once Upon a Coconut. How
do you see marketing evolving in twentytwenty four and what trends do you think
(08:39):
will shape the industry. Yeah,so something you said a little a little
while ago, you said being selective, And that's the key. I'm super
selective with the brands that I workwith, and you know, when I
work with a brand, I'm superselective with you know, the marketing strategies
we do, and you know,working with Once upon a Coconut, I
definitely want to do the right things. You don't want to, you know,
(09:01):
try to just do everything. Youkind of want to be selective and
be strategic. And retail is somethingvery important. And you know then we
were talking about retail such as fairAway, such as stopping shop such as
Target, which I have great relationshipswith so partnering with them, and they
have a lot of initiatives and alot of like athletic communities that they support.
(09:24):
So going to them and kind ofsupporting what they have going on only
helps in store. So instead oftwo facings, now we'll have four facings
just because we gave them that support. So definitely partnering up with the big
retailers, and there's a ton ofathletes to have. You know, I'm
a huge Knicks fan and a hugeMets fan, and they have some guys
(09:46):
over there that we're definitely looking at. So there's gonna be some things coming
for sure. Wow, you havea whole roadmap. I love it.
So can you share the story behindOnce Upon a Coconut and its mission,
especially in the context of the hydrationwith heart segment. Yeah. Being selective
again and having a solid team ismost important for me, and I have
(10:09):
to be around people that I liketo work with. And Once Upon a
Coconut has a great team, startingwith their founder, John, who's an
amazing guy and he's been very successful, but he's very solid and very true
to who he is, which Icould you know, relate to and uh,
and then they have Ray and Markwho kind of run the sales and
(10:30):
marketing you know of the company.And those guys are you know, great
guys you know to be around,whether you know we have a crabby product
or or a great product. Andthen you know, Zen is amazing.
You know, I love Zen,She's amazing. So I just really love
the team that we have, anda big shout out to Alan, who
(10:52):
is the most incredible graphics and designand he is really the vision behind what
the cans look like. In theart, him and Mark you know,
designed a very very sleek looking can. There's a lot of new designs coming
out in this year as well,with an increase in products for the product
(11:13):
line, so lots of exciting stuff. But what I specifically love about Once
Upon a Coconut is that they giveback. They give back ten percent of
every case of coconut soul. Theygive back to the community. They're big
on the down Syndrome Foundation in Florida. But more importantly, they are just
true, true philanthropists and they wantto see good come from this, from
(11:37):
this, you know, the world. So I truly big hat off to
that team. Now let's chat brandpower, which is essentially the ultimate sway
your business will have in its chosenmarket. And this involves thinking about how
your business can create a product orservice worth having and the power your business
has to make that product worth muchmore than competitors in a crowded market.
(12:01):
What is your advice here? Imean, when I look at today's branding
and I look at companies like Primewhere I don't necessarily love the product,
but I love the marketing and Ilove the brand power that they're doing.
So I think, you know,as we talk about social and kind of
(12:22):
just like building momentum and being apart of the right events, you know,
we got to, you know,take our hats off to to brands
like that. And you know,Alo is a company I love, and
you know, their brand power ishuge and I just found out about them
maybe two years ago when I movedto La but people were wearing wearing it
like it was Gucci or like ahigh luxury fashion brand, and that's what
(12:46):
kind of drew my eye to it. And you know, ever since I
started working with them, I lovethe clothes and just kind of the people
behind it as well. So Ithink like brand power has to do with
a lot of you know, theculture. Sure of you know the brand,
and you know, once upon acoconut has that culture, body had
(13:07):
that culture. Now, from thefinancial services sector to restaurants and fashion brands,
we know that appeasing your customer iskey. And what we know is
that the power of social media anda strong online presence is critical to building
brand trust. And loyalty. Consumersneed and crave connectivity, and connectivity breeds
(13:28):
community, and community breeds loyalty,and loyal customers feed the bank account.
It's all intertwined. So for forleaders and entertainers and business, the need
to connect with peers and customers digitallyhas never been more imperative. And I
think that's what you're really good at. Sure, for sure, you know,
(13:48):
just making engaging content and doing thingsthat's not repetitive. So, you
know, as a brand, youknow, once upon a coconut, we
definitely want to keep it fresh anddo a lot of different things and keep
the consumers guessing. And there's somenew flavors coming out that I'm super super
excited about. The you know,the chocolate coconut. Chocolate coconut is my
(14:11):
favorite, but these new flavors thatare coming I'm super super excited about.
So yeah, lots of good stuffcoming up. Well, we are at
the end. Thank you so muchfor coming in studio and chatting with me,
my darling. You are quite theimpressive person, both on social media
and and right here at headquarters.Thank you, Zen, you are the
best. I love you so much. Thank you for having me once Upon
(14:35):
a Coconut. It's about to takeoff, so look forward to a big
twenty twenty four. That's right,baby, let's do it. We're going
only one way up, upwards andodwards. That was our famous Hydration with
Heart segment. That was the awesomeBlaze French. You could head directly to
once upon Acoconut dot com, oryou can check them out on the gram
(14:56):
at Once Upon a Coconut and docheck out Blaze as an influencer on so
social media at Blasee French. You'relistening to a moment of Zen right here
on sevent ten Woor the voice ofNew york iHeartRadio. That's Blaze French with
two f's. We'll be right backafter this. A Moment of Zen is
brought to you by Kathy Ireland's yourHome TV and their channel partners. Head
(15:16):
to your Home tv dot com forfree family friendly programming streaming twenty four to
seven. Gogo Betky, the socialmedia queen of real estate, teaches you
the secrets to success through her ownjourney from immigrant to entrepreneur. Watch how
she paved her way to one pointeight billion in sales. Watch Go Go
(15:37):
Preneur on your hometv dot com.Welcome back, beautiful Tri State area.
You're listening to a moment of Zenright here on seven ten WR, the
voice of New york iHeartRadio. I'myour host, Zen. Sam's up next
in our Trailblazer segment, brought toyou by your Home TV and our friends
over at Kathy Ireland Worldwide, We'refeaturing the awesome Lizzie Savetsky. She's a
(16:00):
digital influencer and outspoken activist for Israeland the Jewish people. She travels across
the nation and internationally to speak fornumerous nonprofit organizations and philanthropic movements to support
her people and her homeland. She'sgained a devoted following of over three hundred
and fifty thousand followers on Instagram alone, where she shares educational videos, advocacy,
(16:22):
and glimpses into her life as amom of three in New York City.
She's been called a digital warrior fightinganti Semitism on the front lines of
social media. Today, she joinsme to chat why the Israel Hamas war
was inevitable or not, where theIsraeli community stands from here, and her
(16:42):
opinion on if Joe Biden is handlingthe situation properly now. Of around two
hundred and forty people taken captive onOctober seventh, almost half were released by
Hamas during a brief truce in November. And Hamas's war with Israel is in
some ways our third World War,some would say, Israel and her people.
(17:03):
They're being fought on both physical battlefieldsand digital ones with huge global reach
and implications in today's tidy, wildworld, remember wired world, which we
all are. It's possible that thewar over the Gaza Strip, which is
twice the size of Washington, dC. Could actually decide the next president
(17:25):
of America. And among the mostignorant and vile things that have been said
about this Gaza war is that Hamashad no choice that its wars with Israel,
culminating on October seventh with a murderousrampage, the kidnappings of Israeli's as
young as ten months old and asold as eighty six, and the rape
of Israeli women, could somehow beexcused. While my heart hurts for the
(17:49):
victims, as does Lizzie's and somany others, as Israel's vigil for its
hostages in Gaza moves into a fourthmonth, A sense that time is passing
while world attention shifts elsewhere has deepenedthe anguish felt by their families as hope
has faded for a deal to securetheir release. Welcoming out to the show
(18:11):
to gain to get her thoughts isthe amazing Lizzie Sevetski, Welcome to the
show, Superstar. Thank you somuch for having me, and I'm so
honored that you're doing this segment andhave brought me here to talk about it.
Well, you are the perfect personand how fitting it is for you
to talk about this, So canyou share with us. I'm going to
start from the beginning your journey asa digital influencer and how you became an
(18:33):
outspoken activist for Israel and the Jewishpeople. And of course I'd love to
know what motivated you to use yourplatform to advocate for Israel and address these
issues like anti Semitism. So Ihad always been an outspoken Jewish person.
It was never something that I hidfrom the world, but it also wasn't
(18:53):
my focus with my content. Iwas a fashion and accessories blogger sometimes,
you know, sharing bits and piecesof my life as a mom in New
York City, and I would sharethings like the Jewish holidays or what I
was cooking for Shabbat dinner. ButI was never really looking at my content
as advocacy. And everything really changedfor me in the spring of twenty twenty
(19:18):
one during the conflict in Gaza,which at the time we were considering a
war, but it's referred to nowas a conflict, and I see now
since October seventh, how much moresevere you know, things have gotten.
This has been, as you mentionedin your introduction, building for a long
(19:40):
time, and as most of usbelieve inevitable that Lamas would attack in such
a way and that the world wouldalign with Clamas and against Israel. It
was inevitable to me. I sawthis coming after living through the spring of
time twenty one. It was reallyone particular day when I made a decision
(20:03):
to wrap myself in the Israeli flagand make a post on Instagram about why
I stand with Israel. And thereason I did this was because a friend
of mine who lived in Israel andserved in the IDF texted me and she
said, Lizzie, we are beingpummeled on social media and in the media
by people with huge platforms and wereally need your voice. And I just
(20:29):
said, well, what am Isupposed to say? And she said,
it will come to you. Thisis the moment that you were made for.
And I suddenly felt this huge weightof responsibility, like I had to
step up to the plate, becausereally, so few were and nobody in
my industry was. So I didthis post and immediately knew that there would
(20:51):
be no turning back. And itgot really dark for me for a while
because I lost a ton of followers. I was getting death threats every day,
single day. I lost some friends, and I lost jobs. I
ultimately got dropped by my management companyat the time, and I realized I
(21:11):
had two choices. I could eitherjust act like this never happened and go
back to regularly scheduled programming, orI was going to have to fully lean
into it and commit my life andcareer to this. And that's what I
decided to do, very true,very deep. And your passion comes through
loud and clear, and I'm soproud of you. But a whole bunch
(21:33):
of other people right now listening now. It's interesting because the weekly demonstrations attract
crowds in the thousands, but developmentslike the presumed assassination in Lebanon just recently
of salleral Aarui, the deputy leaderof Hamas, and political roles about the
future of Gaza after the war haveleft all these families feeling increasingly left behind.
(21:56):
That compounded with the death among Palestiniansclimbing now to what near twenty five
thousand, the world attention has increasinglyshifted to the victims of the bombardment and
away from the hostages and the twelvehundred Israelis and foreigners killed by Hamas on
the first day of the war.What do you say to this, Well,
(22:18):
first of all, where are yougetting this number? Twenty five thousand?
That number is coming from Hamas,so that's you know, that's number
one. We hear these numbers.This is not this is a terrorist organization.
This Bureau of Health is not atrusted institution. You know, we're
talking about a terrorist organization that's saidwithin five minutes that five hundred people had
(22:44):
been killed when Shifa Hospitals was hitby a rocket. How did they know
within five minutes how many, howhigh the death toll was. You know,
it took Israel five weeks to countthe fourteen hundred bodies from October seventh,
So you're telling me in five minutesthat they know how many people were
killed. And the second thing tokeep in mind is that whatever number of
(23:08):
Palestinians have been killed, thousands andthousands of those Palestinians are terrorists. These
people have been taken out in surgicaltargeted attacks. And yes, there have
been civilian casualties, which is absolutelyheartbreaking that the only source for blame there
(23:30):
is Hamas. Yes, which bringsme to my next question. Was the
Israel Hamas war inevitable? And doyou believe that Israel had a choice and
could you elaborate on your perspective andwhy you believe this to be the case.
This is a hard question. Israelis a nation that values life,
(23:51):
not just the lives of their ownpeople, but the lives of every single
human being. And so when you'rea nation like that and you're up against
a terrorist run group who does notvalue the life of anyone, not even
the life of their own, it'sa very hard battle to fight. It's
(24:11):
not a fair fight. So Ithink that it was I mean, I
do think that this was destined tohappen. There was no way that Hamas
was going to stay in power andnot actualize on their promises. It says
in the Hamas Charter that they aregoing to kill every single Jew. It
(24:32):
says it right there in black andwhite. Yeah, you're right, I'm
going to annihilate the state of Israel. Let's go to videotape. In September
of two thousand and five, ArielSharon completed a unilateral withdrawal of all Israeli
forces and settlements from Gaza, whichIsrael occupied in the nineteen sixty seven war.
In short order, Hamas began attackingthe crossing points between Gaza and Israel
(24:56):
to show that even if Israel wasgone, the resistance the movement wasn't over,
and these crossing points were a lifelinefor commerce and jobs, and Israel
eventually reduced the number of crossings fromsix to two. Cut to January of
two thousand and six, the Palestiniansheld elections, hoping to give the Palestinian
authority legitimacy to run Gaza and theWest Bank. There was a debate among
(25:21):
Israel, Palestinian and Bush administration officialsover whether Hamas should be allowed to run
in the elections. Because Hamas hadrejected the Oslo peace accords with Israel,
and had Hamas embraced Oslo and chosento build its own Dubai. Not only
would the world have lined up toaid and invest in it, it would
have been the most powerful springboard conceivablefor a Palestinian state in the West Bank,
(25:44):
in the heart of the Palestinian ancestralhomeland. Palestinians would have proved to
themselves, to Israel and to theworld that they would do what they would
do basically with their own territory.But Hamas Hamas decided instead to make Gaza
springboard for destroying Israel. Your point, to annihilate every single Jew, and
that's what's been at the root.Now I'm interested to hear your perspective on
(26:07):
where do you believe the Israeli communitystands now and what are the key challenges
moving forward? You know, Ithink that you know, going into October
seventh, the population in Israel hadnever been more politically divided. It was
a very rough time period for theIsraelis. But since October seventh they have
(26:29):
all come together. I mean,three hundred thousand reservists stepped up ran towards
the war to do whatever they couldfor their country. They really put their
political differences aside because at the endof the day, the only thing that
matters is the survival of our peoplein our homeland. So, you know,
I think that that is priority one. I know that there are a
(26:51):
lot of differences of opinions surrounding thecurrent political leadership in Israel, but I
as a Jewish activist who lives ina America, I love Israel, but
I'm not ISRAELI. I make ita very strict point that I don't get
involved in the inner workings of Israel'spolitics because I can't pretend to know what
(27:11):
it's like to be living in Israelright now since October seventh, to feel
that I am under attack in theway that they are, and you know,
I can't put myself in their shoesto imagine how resentful or angry I
may feel towards my leadership. Andso while I am as an outsider able
to see good points and bad points, when you're up close and personal with
(27:33):
it and it is your leadership,you know, it's just a different it's
a different level of impact. Bringingme full circle to Joe Biden's handling of
the situation. What's your opinion onhow Joe Biden Old Joe is handling the
situation in the aftermath of the IsraelHolas conflict, let's call it. Some
(27:53):
of your listeners vehemently disagree with meon this, but I believe that Joe
Biden is pro Israel in his heart. I think it's a generational thing.
You know, maybe it's nice thathe's elderly because that his generation were big
supporters of Israel. It was nota controversial subject the way that it is
(28:14):
in this day and age. Andyou know, they they supported Israel no
if Sander butts and knew that itwas a mutually beneficial relationship between Israel and
America, which I believe that Joestill believes it is. You know,
there have been issues the you know, the six billion dollars given to Iran.
(28:37):
You know, his administration, Idon't I really don't trust. And
so what I fear is if hewere to be re elected. I mean,
he's not a young guy, andwhile I may feel safe with his
views on Israel, I really don'ttrust his the rest of his administration at
all. And I really fear forthe next generation Democrats and the way that
(29:00):
things are going, the wokeness andjust the you know, it's really this.
I believe that they're not even doinga good job of hiding their anti
Semitism. And I'm so proud tohave interviewed you today and gotten your thoughts
on the latest developments and bringing itdirectly from your mouth to our listeners,
(29:22):
which I think are going to havea fantastic time listening to you, and
they're going to definitely be sharing thisbecause you bring so much insight and depth
and transparency, and so thank youso much for coming on and being a
trailblazer. Thank you so much forhaving me. It's an honor. That
was our Trailblazer segment, brought toyou by your Home TV and our friends
over at Kathy Ireland Worldwide. Thatwas the awesome Lizzy Savetsky, she's a
(29:45):
digital influencer, an outspoken activist forIsrael and the Jewish people. You could
head directly on the gram and checkher out at Lizzy Savetski. You're listening
to a moment of zen right hereon seven to ten, wore the voice
of New York Heart Radio. We'llbe right back after this. A moment
of Zen is brought to you byMary Ruth's Organics. Not all supplements are
(30:06):
alike. Mary Ruth believes that makingthe best supplements means creating products that are
only made out of the highest qualityingredients. They are non gmo, plant
based, vegan, and they tastegreat. Merriyruth's Organics assist in maintaining your
health and aid your body on yourway to wellness. For more information,
go to Merriruthorganics dot com and usethe promo code Phil twenty MRO for thirty
(30:27):
percent discount off your first order.That's Meryruthorganics dot com. Welcome back,
beautiful Tri State area. You're listeningto a moment of Zen right here on
seven ten woar the voice of NewYork iHeartRadio. I'm your host, Zenzams
Up next in America's Favorite Pharmacist segment, brought to you by Marruth Organix,
(30:48):
We're gonna be chatting with pharmaceutical expertand megasocial media influencer and our regular contributor,
Phil Kelly. Today he's joined byour dear friend, Nikki Giavasis's Beauty
and a Wellness advocate, coach,entrepreneur, author, and Omega influencer Today,
they join me to chat why pubertystarts earlier than it used to and
(31:08):
why no one knows why? Nowsome girls are starting to develop breasts as
early as age six or seven.Researchers are studying the role of obesity,
chemicals, and stress, and studiesin recent decades have confirmed in dozens of
countries that the age of puberty andgirls has dropped by about three months per
(31:30):
decade since the nineteen seventies. Asimilar pattern, though less extreme, has
been observed in boys now. Thoughit's difficult to tease apart cause and effect,
earlier puberty may have harmful impacts,especially for girls, is what research
is telling us now. Girls whogo through puberty early are at higher risk
of depression, anxiety, substance abuse, and other physiological and physical problems compared
(31:56):
with peers who hit puberty later.Now, girls who get their periods earlier
it may also be at risk ofdeveloping breast or uterine cancer in adulthood.
Here to chat and break it alldown for us is the amazing Phil Kelly
and our dear friend Nikki gia vasiswelcome through the show Superstars. Henny.
Thank you, Phil, Take itaway. I know you have a lot,
a lot of questions to ask usgals about this. Well, the
(32:20):
subject's like been so like intriguing tome for so long because we keep seeing
this drop in puberty age for thegirls, and they thought it was one
thing, and then they thought itwas another thing. But now they've kind
of turned to say, Okay,what are we going to do about it?
And it's kind of interesting because,like in a lot of things in
medical men are trying to explain towomen what they need, maybe way too
often. So I wanted to jumpinto this with maybe people who've lived through
(32:44):
it, who've seen it with parents. And my first question is, Nikki,
what of this Like you hear aboutall this each year girls are getting
they're getting their periods earlier, they'regetting their breasts earlier. What is the
first thing that jumps out you whenyou hear this about concerns? The first
concern is older men obviously looking atthe girl and thinking she's older than her
(33:06):
age, and you know, mentallyshe's not older than her age, So
that's a concern as far as safety. Yeah, absolutely, I like the
way that you brought up that mentallyshe's not there. I think that they're
not progressing in a maturity way,but they're in when it comes to intellectual
but they're definitely their bodies are maturingfaster, and that concern is huge.
(33:28):
So when you look at girls thatare struggling with this or that are early
on zen, I was just wondering, what's the first thing that you think
about when you see all this stuffob city. I think that when people
stayed home at the beginning of thepandemic, the rate of body mass index
increased. Among young people, especiallyyoung people ages two to nineteen years old,
that roughly doubled, and that's accordingto the Center for Disease Control and
(33:51):
Prevention. Now, body fat generatesa puberty activating hormone called leptin, and
higher BMI boosts leptin levels and cankick start puberty. So stress and anxiety
also skyrocketed, alongside COVID, whichmay have raised cortisol, which is the
body stress hormone, in a waythat affected children's endocrinine systems. Right,
So the endocrine system was affected andcompounded during the pandemic with obesity and stress,
(34:17):
and similarly, kids spent more timeon devices for both school and play
and less time outdoors and researchers speculatethis lifestyle shift has a lot of leeway
with respect to releasing serotonin and dopamine, the mood hormone levels, and that
actually lowered vitamin D altering the brain. So I think the lifestyle post pandemic,
(34:43):
the rate of obesity and the bodymass index of children increasing, and
the mood disorders that compounded all ofthis is one of the reasons why I
speculate in the last couple of years, we've seen this increase in puberty,
you know, start at a youngage. Yeah, that's actually very interesting.
There was a study that was putout and it showed that the rate
(35:05):
of pre pubescent children went up substantiallyduring just the twenty twenty year And so
for me, that's that's a superinteresting like, that's a that's a key
point we could look at and seewhat was going on during that time.
You also brought up mood disorders,and this is one that I've struggled at
with in the pharma seat. We'reseeing more girls on antidepressants younger. Now.
(35:27):
We already know PMDD, so youknow, right before when your estrogen
starts to drop, before you startto menstrate, you get this drop in
serotonin. But I mean as aparent, I you know, I have
all boys, so it makes iteasy on this one because with four boys.
But as a parent, I wouldlook at it and a lot of
mothers are struggling with the idea ofputting them on antidepressants because puberty is coming
(35:50):
on. If you were in thatsituation, is there any advice you would
give to someone, Well, atthis point, after dealing with some of
those ramifications in my personal life,I would actually go a different route and
check the hormones and see what Ican do naturally versus ever getting on medication.
Now, I think that's like addingmore to the soup. Isn't always
(36:10):
a great idea? Now, Zen, what you talked about that leptin levels
and obesity rates. Do you thinkthat it's the obesity rate or do you
think it's the food or do youthink we've got a combination of things going
on that causes this jump. It'sdefinitely a combination. I believe that parents
are no longer actually preparing and cookingmeals, but rather relying on microwavable and
(36:30):
processed foods, and parents have tostart planning their children's meals again because obesity
has been linked to earlier periods andgirls since the nineteen seventies forget the pandemic
stuff that we just talked about,and numerous studies since have established that girls
who are overweight or obese tend tostart their periods earlier than girls of average
(36:50):
weight to do so. In onedecade long study of nearly twelve hundred girls
in Louisiana published in two thousand andthree, childhood childhood obesity was linked to
earlier periods, and then each standarddeviation above the average childhood weight was associated
with a doubled chance of having aperiod before age twelve. But many girls
(37:14):
who developed early are not overweight,so obesity can't explain all of this,
right, So there's definitely more there, absolutely, And you know, one
of the interesting things that I alwayslook at is we're starting to isolate a
few items like thalates and parabins thatwe know are hormone disruptors, and even
more like some of the perfumes.There's a lot of those that are disrupting
(37:35):
hormones. And so when I talkabout supplements, I always talk about places
like mary roots that keeps a veryclean supplement that stays away from the GMO
because the GOMO thing kind of hasme a little bit concerned because you know
that we're going to continuely have geneticallymodified products, but there seems to be
a trend that the more we use, the faster this goes. So,
(37:58):
Nikki, is there anything you doin your life to help where you've lived
through some of this, where youhelp try to reduce some of your risks
to maybe some of these hormone disruptors. Well, that's funny because my family
actually does use Merry Ruth products.My daughter actually takes them now it gives
them to her children, So wedefinitely love Marry Ruth. But I think
(38:19):
a lot of it is atmosphere aswell. So I try to get out
of the city, not being thetoxins of the city because the pollutants there,
there's different radiation and then you addfuel to the fire with so many
other factors as far as the foodand the stress, and so I try
to eat a very clean diet andjust I've cut out caffeine, I've cut
out sugar, I've tried to doall the things to minimize the risks of
(38:39):
these problems. Yeah. Absolutely.Now there's another one that another trend that
that kind of goes along with thisthat I've noticed, and that is there's
a lot of news about girls usingadult skincare products for anti aging at younger
and younger ages. Now I don'tuse as many as maybe other people do,
So I thought, Zen, wereyou have been in the beauty industry
(39:01):
for so long, what concerns doyou have with little girls using retinoic acids
and vitamin C serums and all ofthose things. I have a huge concern
with that. Their skin is very, very pure, it's still developing,
it's still more sensitive than an adultadult skin would be. That barrier hasn't
(39:21):
properly formed. And it's also extremelypotent and porous because young skin will absorb
faster than adult skin. And soif they're absorbing byproducts and chemtrails as a
result of using products that are notfit nor healthy for their vanilla skin,
(39:43):
if you will, that really concernsme because when you look at chemtrails,
right, chemtrails are at the heartof this. Chemical exposures are to blame.
Chemtrails are major endocrime disruptors. Andin one study, the girls with
the earliest breast developments, and thiswas a studying back in two thousand and
nine had the highest urine levels ofbalades, substances used to make plastics more
(40:08):
durable that are found in everything fromvinyl flooring to food packaging and ballads,
belong to a broader class of chemicalscalled endocrime disruptors, which can affect the
behavior and hormones and have become ubiquitousin the environment over the past several decades.
So it all points back to makingsure you know what's in your food,
making sure you know what you're puttinginto your face, and more importantly,
(40:30):
making sure you know what products you'reallowing your children to use. Absolutely,
and I think that there's a mentalhealth component that comes in with all
these girls because they feel younger andyounger that they have to do more and
more in order to be accepted.Now, Nikki, you talked about having
some personal experience in all of this, and obviously you know what you're doing
in the beauty industry because you're gorgeous. But if you had advice for younger,
(40:53):
younger girls, like, what wouldyou what advice would you give on
trying to navigate this complex lifestyle thatthey all are in now? Oh my
goodness, well, I had theexact situation where I started my period at
twelve. I mean no, actuallyten, so I developed in fifth grade.
I had the same body in fifthgrade, So it was a big
(41:16):
problem as far as safety, asfar as the emotional and mental health and
navigating like people thinking that I wasolder than I am, because mentally and
emotionally I was not. So Iwould say, with how they have social
media now and there's so much influenceon every move to garner likes to make
sure you're popular, I would stillsay stay true to yourself versus following the
(41:38):
crowd, because you can get solost following the crowd and trying to be
like someone else. It's so muchbetter to embrace your own natural beauty and
not try to emulate what someone elseis doing because it doesn't give you happiness.
No, it never really does,and usually you find yourself more lost.
And then you go through a wholejourney to go back to where you
were at to begin with, AndI think that that's beautiful, like completely
(42:00):
what I wanted to be here.Then you have a daughter, and I
know that you you work really hardto let her be a child. What
message would you send to her orher peers when it comes to becoming a
girl, becoming a woman, maybea little bit too early, and how
do they how do you help themnavigate that. That's a great question.
And my daughter is eight and she'salready developing. She is wearing a size
(42:23):
seven women's shoe and she's in thesecond grade. She's totally balanced in terms
of height and weight, meaning she'sa very tall girl. She's in the
top two hundred and twenty fifth percentilefor height. And so I'm anticipating early,
you know, precautious puberty, ifyou will. So I just reassure
her that she doesn't need to beembarrassed or afraid. These are normal changes
(42:45):
that happen to your body. Itell her that, you know, everything's
working normally, just a little bittoo fast. And then some kids too
slow and precocious puberty can have physicalconsequences as well, So raising you know,
raising awareness on long term heart diseaseand breast cancer risks and prematurely aging
bones. I keep that in mindas a parent. Of course, I
(43:07):
don't stress her with that, butthat could compromise a child's height if their
growth plates close too soon. Right, So if you notice your child forming
breasts before age eight or developing underarmhair, pu big hair acne, or
body order before age nine, Iwould say contact the primary care doctor for
an evaluation. Opt for not usingany kind of puberty blocking drugs. I
(43:29):
am completely against that it was popularin the eighties to slow down puberty.
I am not a believer in disruptingnature's course. And with simple blood tests,
sex raise, ultra sounds, andMRIs, they can detect any abnormalities,
tumors determined bone age, and hormonehealth. But you should leave the
puberty blocking drugs completely out of theconversation and the narrative as a parent who
(43:53):
wants to do right by their child, absolutely, And one of those things
that I looked at a lot isis melatonin. I want how to bring
melatonin up this because melotone is suchan interesting topic because so many kids are
taking it and it's highly unregulated.Some of them have up to five hundred
times the amount of melatonin it saysin the bottle, and we know at
high high doses of melatonin we canhave issues where we start to cross over
(44:15):
with all those hormones. And sowhen we talk about sleep and hormones and
hormone destructors, and the way thatthe kids aren't sleeping one thing that I
always push and Mary Ruth has thisreally awesome product where instead of using melatonin
and they're using magnesium and elthe ineight. So you're going something more natural.
In the same way, Zen,you're bringing up the fact that maybe
(44:35):
we don't block the hormones, butwe present another way and we help them
through it. I think that it'sso essential that we do it that way.
Nicky, you've got a couple ofkids. What have you done that
trust your gut? That's been workthat has worked with you and your kids.
I've kind of gone against the grainof what It's actually funny that everyone
since the pandemic has kind of takenthis new route as far as let's homeschool,
(44:57):
let's do more natural things, let'snot really follow the status quo.
Let's actually do take magnesium and othersupplements like that. And so I had
them, you know there, snackswere like seaweed chips or something like that.
So it's a different routes. Beforeit was kind of, you know,
trendy. So I think that's helpedus, like to not follow the
crowd and to kind of take yourown route and eventually the crowd will follow
(45:19):
you, but you take what's betterfor you in the long run. Well,
this has been awesome. I reallyappreciate it. This was so easy.
You guys make it so easy todo this. This was great.
Thank you so much, Thank you. That was America's favorite pharmacists, brought
to you by Mary Ruth Organics.That was the incredible pharmaceutical expert and megasocial
media influencer. Are regular contributor PhilKelly, joined by our dear friend Nikki
(45:40):
Giavasis, beauty and wellness advocate,author and influencer. Do check out the
amazing Nikki Giavasis on the ground atNikki gia Vasis Official and check out Phil
on Instagram at Phil'smypharmacist. Head directlyto Mary Ruth Organics on their website at
Maryruthorganics dot com or check them outat Mary Ruth Organics. You're listening to
(46:02):
a moment of Zen right here onseven ten wo R the voice of New
York iHeartRadio. We'll be right backafter this. A moment of Zen is
brought to you by Co two Lift. As we age our skin loses moisture
and elasticity, causing wrinkled skin.You can reverse this aging process with CO
two Lift. CO two lyft utilizesthe powerful benefits of carbon dioxide to lift
(46:22):
titan and regenerate your skin. Thissimple, painless, at home carboxy therapy
treatment is scientifically proven to reverse theaging process. You will see reduction in
wrinkles, increase luminosity, and improvepigmentation, sagging skin tone, and radiance.
For more information or to order COtwo Lift, go to Co two
lift dot com. This is yourfavorite iHeartRadio host seven ten wore the voice
(46:43):
of New York iHeartRadio right here inMidtown Manhattan at the Hilton Hotel Beauty through
Science, and we're talking with doctorBucky for Philadelphia. What are your thoughts
your initial thoughts on carboxy therapy forthe skin. I think the untapped area
for patients after certain in particular isaftercare patient goes and at surgery, they're
(47:06):
home, They're not looking great,they're not feeling great. It's a perfect
cornder or you know, anxiety,if you will. Things that allow you
to look better, heal faster,feel good are a tremendous boost to the
experience for patients. The second thingis that as we're doing less invasive treatments
or more minimally invasive treatments, treatingpeople before and after to help them heal
(47:31):
and make the entire experience better andlook better in a medially invasive way also
has benefits. So I think itfits that opportunity as well. So when
we talk about plastic surgery, whatare in your areas of expertise and if
you could find a use case inyour practice, what would be the best
application to pursue too, well,you know, essentially, again, I
do a lot of face and surgery, so as I described before, the
(47:53):
opportunity to care for patients afterwards whilethey're healing is a tremendous opportunity. In
addition, skincare and anything that canmake you glow a look better after laser
treatments microneedle, I think also isan opportunity. We love it. We
love it. Thank you so whichfor commenting on expert on the My Doctor
bub. A Moment of Zen isbrought to you by Kathy Ireland's Your Home
(48:15):
TV and their channel partners. Headto your Home tv dot com for free
family friendly programming streaming twenty four toseven. Check out Firehouse Kitchen. Firefighter
Ray combines firefighter lifestyle and fine cuisine. Join him as he travels the country
searching for the finest chefs among ourbravest heroes. Check out Firehouse Kitchen tv
(48:35):
dot com and catch every episode onyour home TV dot com. These cooks
save lives. A Moment of Zenis sponsored by body ALIGNE. Are you
ready for a long winter's nap?Over one hundred and eighty three million adults
have trouble sleeping at least once aweek. That's why body align designed a
wearable patch that helps you fall asleepfaster, wake up feeling refreshed, and
comes with a money back guarantee.Try the Sweet Dreams patch today. Get
(49:00):
a buy one, get one freepat with a promo code dyp Visit bodylign
dot com and editor dyp at checkout. Because discovering your potential starts with a
great night's sleep, that's bodyligne dotcom. Welcome back to this week's Discover
your Potential Express segment sponsored by bodyALIGNE on a Moment of Zen right here
on seven to ten, wor theVoice of New york iHeartRadio I'm Anna Devere
(49:25):
co host of Discover Your Potential,and today we'll be chatting about love and
more importantly self love. We're doinga check in today because, believe it
or not, everything in your currentcircumstances is a reflection of the most important
relationship in your life, the oneyou have with yourself. So how are
(49:46):
things in your world? And let'sget even more personal, how are things
in your financial world? I amso excited to share some deep secrets with
you about the correlation between love andmoney. And I'm giving you a runway
to get acquainted with this idea.And no, I didn't come up with
(50:07):
it. One of my favorite coaches, MORGANA Ray, will be featured this
February in the Season of Love togive you a major boost. Morgana has
coached thousands through her program Financial Alchemy, and it's so effective It changed my
life immediately. This radical breakthrough canwork for you too, and I recommend
(50:29):
picking up Financial Alchemy immediately. Andwhile you're waiting for this transformational workbook to
arrive, here's some appetizing advice.How do you feel about yourself has everything
to do with what's in your bankaccount? And maybe finances are not your
biggest challenge at the moment. Itcould be something else that's causing you friction.
(50:51):
Whatever the obstacle, it's time toget in touch with the real saboteur
between you and your goals, becauseit's likely the same the board negative self
talk. Research shows that your subconsciousbeliefs are far more powerful than all the
affirmations in the world. In fact, without knowing what's eating you, affirmations
(51:14):
are like putting a band aid ona snake bite. According to morgata Rey,
uncovering the root of this venom willhelp you identify your money monster.
Just knowing that life is a mercilessmirror of what's going on under the surface
should give you hope that the powerto change is in your hands. So
(51:36):
let's start with getting comfortable with thatself check in and if you can find
one thing you love in your reflectiontoday, I always love being my age,
and I'm starting to appreciate things likenaturally curly hair and my perfectly imperfect
friendly smile. Join me this yearin a Year of Transpiration with my favorite
(52:00):
expert guests and look for the upcominginterview with Zen MORGANA Ray and Me I
promise it'll be juicy, just intime for Valentine's Day. From iHeart to
Your Heart. This express segment wassponsored by Body Aligne. You're listening to
a Moment of Zen right here onseven ten wor the Voice of New York
(52:21):
iHeartRadio. We'll be right back afterthis. A Moment of Zen is brought
to you by Kathy Ireland's Your HomeTV and their channel partners. Head to
your Home TV dot com for freefamily friendly programming streaming twenty four to seven.
Leviriggs on your Home TV check outHarvesting Hits Country singer and farmer.
Leviriggs combines life on the farm withlife on the road. Get ready for
(52:44):
stories of perseverance, passion, andthe power of pursuing your dreams against all
odds. Check out Levi at Leviriggsdot com. Well that's a rap,
my dear friends. Remember to joinme right here on seven ten WR,
the Voice of New York every Saturdaynight from nine to ten, or you
could head to seven ten wor dotiHeart dot com forward slash a moment of
(53:06):
Zen. You can always find uson our YouTube channel as we upload Sundays
at two pm Eastern and Of course, all episodes of a Moment of Zen
are available on Kathy Ireland's Your HomeTV streaming platform. That's free programming to
you. We stream twenty four toseven for one full week. You could
head directly to our channel at mxdot yourhometv dot com. Thank you for
(53:27):
listening to a Moment of Zen.It's been an absolute pleasure being your host.
Thanks again to all of our sponsorsthat continue to make the show possible.
And remember that happiness is the onlything that multiplies when you share it.
We'll see you next week. Theproceeding was a paid podcast. iHeartRadio's
hosting of this podcast constitutes neither anendorsement of the products offered or the ideas expressed.
Popular Podcasts
1. The Podium
The Podium: An NBC Olympic and Paralympic podcast. Join us for insider coverage during the intense competition at the 2024 Paris Olympic and Paralympic Games. In the run-up to the Opening Ceremony, we’ll bring you deep into the stories and events that have you know and those you'll be hard-pressed to forget.
2. In The Village
In The Village will take you into the most exclusive areas of the 2024 Paris Olympic Games to explore the daily life of athletes, complete with all the funny, mundane and unexpected things you learn off the field of play. Join Elizabeth Beisel as she sits down with Olympians each day in Paris.
3. iHeartOlympics: The Latest
Listen to the latest news from the 2024 Olympics.