Dr. Babak Maleki, Anna Devere + Ben Gioia, Beata Baranska, Phil Cowley

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Episode Transcript

(00:00):
The following is opaid podcast. iHeartRadio'shosting of this podcast constitutes neither an endorsement
of the products offered or the ideasexpressed. Welcome to a Moment of Zen.
Time to sit back and relax.As model, actress, mentor and
super mom, Zen SAMs takes youon a sexy and wild ride covering the

(00:20):
latest in film, fashion, popculture, cryptocurrency, fintech, cannabis,
and entertainment from the millennial mom's perspective. Here's your host, Zen SAMs.
Hello, my beautiful Tri State area. Welcome to our one hundred and forty
first episode. Happy Holidays. It'salways such a pleasure to spend my time
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Of course, all episodes of aMoment of Zen stream twenty four to
seven on Kathy Ireland your home TV, and you can always find us on

(01:02):
our YouTube channel at Zen Sam's.We have such an incredible show lined up
for you tonight. In our GoingDeep segment, we're featuring doctor Babach Malechi.
He's an acclaimed ophthalmologist and oculoplastic surgeon, Board certified and recognized for his
proficiency in cosmetic and reconstructive eyeland surgery. He's going to be chatting cosmetic procedures

(01:23):
surrounding the eye area and of course, the latest trends. In our Discover
Your Potential segment, brought to youby Rise Up Media, we're featuring our
newest contributor, Anna de Vere.She's a writer and a podcast host,
and she's joined by guest Ben Joya, a full time best selling author,

(01:44):
international radio show host and founder ofInfluence with heart dot Com. We're chatting
book publishing, making your dreams cometrue, and how to turn your narrative
into a bolstering business. In ourMillennial Mom segment, we're featuring a bad
Jabaranska. She's founder and CEO ofPurebousa and purebou Academy of Micropigmentation. She

(02:07):
is a master of permanent cosmetics andmedical micropigmentation. She joins me today the
chat you Guessed It Semi permanent andpermanent makeup. In America's Favorite Pharmacist Express
segment, We're featuring our regular contributor, pharmaceutical expert Phil Calli. He's chatting
supplements and what do you think yourfavorite pharmacist takes during cold and flu season.

(02:30):
Stay tuned for our Going Deep segmentfeaturing doctor Babak Malecki chatting all things
eyes under eyebags and youthful tricks fromyour thirties to your sixties. You're listening
to a Moment of Zen right hereon seven to ten WR the voice of
New York iHeartRadio. We'll be rightback after this. A Moment of Zen
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lift dot com. Welcome back,Beautiful Trice. You're listening to a Moment
of Zen right here on seven toten WR the voice of New York iHeartRadio.
I'm your host Zen. Sam's upnext and are going deep segment.
We're featuring doctor Babach Malecki. He'san acclaimed ophthalmologist and oculoplastic surgeon, Board
certified and recognized for his proficiency incosmetic and reconstructive eyelid surgery, with a

(04:21):
professional record of performing over ten thousandeyelid surgeries. In the past decade.
Doctor Malecki's practice encompasses procedures like blepharoplasty, toosis repair, and browlifts. As
an educator, he has mentored manymedical residents and students across various specialties.
He continues his educational endeavors as afaculty member at the University of Toronto.

(04:44):
Internationally, he contributes his skills throughORBIS. They provide aids to underserve global
communities. Today we're chatting cosmetic proceduresand surgeries surrounding the IYE area. Welcoming
now to the show is the amazingat Doctor Malecky. Welcome, superstar,
Thanks for having mem okay. Solet's chat cosmetic eyelid surgery, so ielid
lift, browlift. This is yourarea of expertise. Eelid lifts, known

(05:08):
as bluffer oplasty and browlifts are risingin popularity and these procedures are increasingly being
used instead of fillers to maintain ayouthful and natural appearance. If they of
course, we know that they offerrejuvenation without hindering current facial features and allowing
for more natural movement. With suchan extensive background in oculoplastic surgery, what

(05:30):
initially drew you to specialize in cosmeticand reconstructive eyelid surgery. That's a great
question. My story in my backgroundis, as you mentioned, I'm an
ophthalmologist, so I did extensive trainingand surgery around the eyes, and then
I did advanced training fellowship training inoculoplastics, which is surgery of the eyelids,
brows, lower lids, mid face, cheek area, so basic everything

(05:56):
around the eyes. And the reasonI got interested in it is because I
was really impacted by the the bothof functional and the aesthetic impacts of these
types of procedures. For example,when I was doing these types of surgeries
during my residency, I could seethat, you know, this was having
a huge impact on over people's function. For example, if somebody has a
toasis soo tosis is when the upperlid is drooping down and blocking could be

(06:21):
if it's severe enough, could beblocking the pupil. That had a huge
impact on people's vision. So doinga toasas repair has a huge functional benefit
because it opens up the eyes.It also has a huge aesthetic implication because
it makes people look less tired,less less sleepy. So I really like
this combination of functional and aesthetic procedures. And in terms of you know what,

(06:47):
if you think about what makes themost impact in people's lives or if
you look at the face, Imean, the eye area is hugely significant,
hugely significant. Like we spend there'ssome good studies that show the eye
tracking that we spend about eighty toninety percent of our time looking at people's
eyes when we're looking at their faces. So just from an esthetic point of

(07:08):
view, having an impact on youreye area is hugely impact on impact.
Blefroplasty is one of the most commoncosmetic cosmetic procedures in general. It's because
it's impacts so many people. SoI thought huge impacts wide reach, has
both functional and esthetic implications. Iwas really excited about it. So that's

(07:30):
why I decided to do opyloplastis seemslike you did it for all the right
reasons. Now, blephoroplasty obviously isthe most basic, right, the basic
of it. Now we might bea good candidate for the basic procedure.
Yeah, So blefroplasty. You candivide it into upper bloufhroplasty, which is
the upper eyelids, and the lowerblefloplasts, which is the lower elids,
so upper bluffhroplastic good candidates for peoplewho have a lot of excess skin or

(07:53):
a lot of excess fatty tissue inthe upper lids which makes the upper lid
very very heavy and droopy, agood candidate for lower lid bluff flo plus
people who have eyebags, under eyehollows, dark circles, wrinkles under the
eyes, so those are good candidatesfor lower the left of plastic. Oftentimes
we do them in combination, upperand lower together, but not everybody needs

(08:16):
an upper at a lower. Somepeople are just upper lid candidates, other
people are just lowered candidates. Sobut the main distinction features is the excess
skin excess pat and then the undereye area hollows. You're seeing a lot
of patients coming in who are havingunder eye who have under eye hollows and
dark circles, and they're looking formore natural and we're approaches to their treatments.

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Fillers has been something that people havebeen doing for quite a while,
but now there's a shift moving awayfrom dermal fillers towards surgery because of people
are looking for something that's a bitmore long lasting. First of all or
natural. Yeah, and there's lotsof issues with fillers that we can get
into. And I'm sure your viewerswould like to know about them because they're

(09:01):
so popular for lisab been so popularover the last decadores. Yes, there's
some there's some ups and downs onthat topic. Now let's chat foxye cat
eye surgery. So this trend,known as the temporal browlift, has gained
attention for creating a lifted and elongatedeye shape, particularly by celebrities and social
media. It promises a very youthfuland exotic look. However, it faces

(09:24):
criticism for cultural and sensitivity and concernsabout long term appeal and potential complications.
What do you say to this?So you're absolutely right. The fox eye
or cat i trend has was firstpopularized in uh Eastern Europe in Russia where
they're doing threadlifting. So they're doingthreadlifting to the outer portion of the brow

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and it brought the brow to avery unnatural kind of position and and so
yeah, it's there's there was therehas been some backlash in terms of why
why why are people this is inthe first place, the basic principle of
it, there's some logic to it, so if you look at you know,
the esthetic esthetically appearing eyes of peoplewho have nice eyes or aesthetic shapes,

(10:11):
the outer corner of the eyes isgenerally higher than the inner corner,
so that is true that having aslightly and this is called having a positive
cantle tilt. So the cattle tiltis basically if you look at if you
take a straight line from the insidecorner of your eye to the outside corner,
that's the kind of the cantle tilt. You can either have a positive
cattle tilt, meaning the outside ishigher, or you can have a neutral

(10:33):
cantle tilt, or you can havea negative cattle but mean the outside is
lower. And there are there areethnic differences between these. So certain ethnic
groups tend to have more of apositive candle silt, others tend to have
a more neutral and some ethnicities havea more negative cantle tilt. So changing
the tilt of the outer cord theeye does change the ethnic appearance of that

(10:54):
person in a certain way. Soyou have to be sensitive about that,
and you have to know what you'regetting into. You prefer it. But
what's happened with this fox side trendis that it went to an extreme like
people going to this extreme positive cantaltilt where the outer corner is really really
pulled up. It looks very unnatural, and there's kind of been a return

(11:15):
to looking more natural now, sopeople are I think that that that trend
is going to is fading away andit's less less popular now, but it
was it was getting popularity a fewyears ago, for sure. For sure,
Yes, and there's trends, right, Everything trends and comes and goes.
But this fox eye cat I stillkind of is lingering in the background,

(11:35):
and people are starting to really kindof question the authenticity of why somebody
would want to do it unless itreally had a lot of medical benefits to
it. Now, aging comes withfacial changes, including hollows like you said,
and sagging skin and wrinkles. Excessskin has been thought to be the
hallmark of facial aging for many years. Today, exit skin is seen as

(11:56):
a symptom of facial fat loss.Now, facial fat transfers this tiying to
inject fat back into the affected areasto help restore the facial volume and support
the areas of the face that makeit look useful. What is your recommendation
so our knowledge of facial aging haschanged tremendously over the years. And you're
right, you know, traditionally whenpeople were looking at doing face lifts yor

(12:18):
looking at stretching the skin in thisdirection, and and that was the only
way of rejuvenating the face, youknow. But the thing is, as
we age, there are three thingsthat are happening. You are definitely getting
the scent of the face, sothings start to droop down, so the
brows tend to come down, soyou get a latter brow droup. You

(12:39):
can get a mid face or latterlecheek droup. Nasal labials folds come down,
so there is a there's a downwarddescent to the facial structure, so
muscles and tenders that. But you'realso losing volume tune the face. A
lot of important facial fat pads,medial cheek fat pad, temples, lips
start to lose ballvlume. That's animportant part of the aging process. And

(13:01):
the third part, which is superimportant is the skin. The skin is
also aging, it's getting thinner andit's becoming more wrinkled. So if you
think about rejuvenating somebody's face, youwant to address all three components of that
of the aging process. So ifsomebody's face is drooping down, you white
may want to consider doing a lateralbrow lift, cheek lift, a lower

(13:24):
face and neck lift to reposition thetissues. But usually what we're doing is
we're trying to in the more moderntechniques are going in deeper structures to lift
the deeper structure up so you don'tget this pulling effect. So you're repositioning
tissues and so they're going back totheir normal ada topal position. But then
you also want to add volume.Now now this and this is an important

(13:46):
part. So volume. You canuse dermal fillers to revolumeize the face,
but some areas of the face aretrickier than others to revolumize. And the
area that's getting a lot a lotof attention in recent months and years is
the tear trough midface area. Alot of people are coming with puffy cheeks,

(14:07):
swollen cheeks, so something we callmailer edema. And I see this
in my practice on a weekly basis, people coming in having had dermal fillers
in the cheek area, tear trougharea, and they come in with these
swollen cheeks and swollen under eyes andit looks very, very, very unnatural,
and if you go to my page, you'll see tons of tons of
patients who had these types of procedureselsewhere. And then what we have to

(14:30):
do is we have to remove thatfiller process by dissolving it and sometimes tightening
the tissues, and then we stillhaven't addressed the problem. The first problem,
which is the loss of volume.This is when the fat rafting comes
is super useful. So fatcrafting whatit is is you're taking fat from one
part of your body, typically withuse from the abdomen or from the around

(14:52):
the belly button or the thigh areasthat we have storage of excess fat,
and then we injected back in theNow fat crafting is not a new phenomenon,
it's been around for years. Someof the problems that we were having
with fat grafting initially is they werejust taking fat from one area and there's
injecting it back in the face anotherarea without processing that fat. So the

(15:13):
fat, you can imagine, thefat in your belly is very different than
the fat in your face. Thefaint in your belly is much more boder
right, So people were getting lumpsand bumps in the face so then that
kind of scared a lot of peopleoff from backcrafting because they were having these
problems with the transfer. So nowthe modern fat rafting techniques. What we're
doing now is we're taking the fatand then we're filtering the fat through a

(15:35):
process where we're using this filtering systemwhere we're getting smaller, smaller fat molecules,
and then the fat molecules that we'regetting looked very much like fillers,
so where you can be very veryspecifically targeted in revolving and fascinating. Yeah.
So now we're doing what's called nanofat transfer for the tear trough,
which is really really small particles microfat for the mid face. So now

(15:58):
the fat is totally changed. Nowit's smooth, smooth. Yeah. I
want to cover innovation and adoption.So without a doubt, I've been particularly
myself using a product called Coeo twoLift. I'm gonna touch on this just
a little bit. It's game changerand a lot of pre and post surgery.
Increasing the presence of wound repair factorsin growth factors helped cells churn over

(16:21):
faster, reducing the appearance of agingand scars and stretch marks, and just
so much more, particularly when you'reusing it on the face. It stimulates
collagen and elastin production, which promoteselasticity and helps retain hydration. Now I
know that in your practice you haveincorporated carbon dioxide therapy, particularly in procedures
like blefroplasty or toasis repair and browlts. Can you speak to me more about

(16:45):
this? Yeah, So, theway it came about is that so as
part of the BLEFHROPLASTI surger rate,I also do a lot of CO two
laser resurfacing. So CO two islike my mainstay for tidening the skin around
the eyes so wrinkles fine lines andit does an amazing job at that.
However, one of the downsides ofthis, of this particular laser is that
there could be a prolonged healing timewhere the skid is a bit red and

(17:08):
swollen, and sometimes it can bered and swollen up two weeks after your
procedure. So, so I cameacross the CEO two lift or the carboxy
in an effort to I was lookingat researching at ways of decreasing my recovery
time for my patients, because everybodywants to recover quicker, they want to
go back to work, they wantto go back to so and I started

(17:30):
using that post lower bluff roplasty withlasers surfacing and I and I had some
amazing feedback from my patients, butalso I was able to observe it myself
when they were coming back to theirfollow ups at the one week point,
there was less redness, less swelling, and the recovery was a lot quicker.
So that's been a game changer interms of in terms of speeding up

(17:52):
the healing process. And I thinkit could be applied to any procedure,
but in my practice, what Ifound the most benefit is in terms of
lower bluff roll plasts see what cyou two laser surfacing, particularly because of
the fact that we're covering a largearea and it's and it really can help
speed up the recovery process by bystimulating collagen production, by decreasing some of

(18:15):
the inflammation, and it makes ahuge difference. So I've been quite I
was quite pleasantly surprised when it cameacross us, and since using it,
I've been quite happy with it sofar. Yes, the feedback seems to
be amazing. I myself have usedhave used it post surgery on skin tag
removal. I'm also going to beusing it on an X plant procedure I'm

(18:37):
having with doctor rankin explanting my breastimplants, and I think I will be
the first in his practice to trythis post surgery. I'm just going to
up for a natural lift. Butyeah, it's I've been doing my research
as well and advocating for carbon dioxidetherapy now for the last couple of months
and been using it to make surethat this is exactly what they say it

(18:57):
is. In boy, the resultsare phenomenal, even for diabetic ulcers.
I gave it to a family member. It was great. Now let's chat
the future of ophthalmological surgery. Sohow do you envision the role of innovative
therapies like, for instance, soto lift, carbon dioxide therapy and others
evolving in the future of etomological Yeah, the way I see things evolving,

(19:17):
it's beautiful. It's it's quite amazing. There's really what I see happening is
a combination therapy happening people having soTraditionally, if you think about plastic surgery
op thealmology, you've had surgeons doingtheir their you know, their surgical procedures
and then you've had you know,dermatologists, nurses, other people doing their
non surgical things. And really what'shappening now is like it's a marriage of

(19:41):
laser procedures in combination with surgery,in combination with post procedure care really is
enhancing the results of surgery. Peopleare looking more natural, the recovery is
a lot quicker, less you know, less pain less discomfort. And that's
where I see the beauty of ofof you know, people who are at

(20:02):
the cutting edge of this of science. And what's going on is that being
able to utilize all these different features, and you have to have an open
mind to it, you know,uh, you know, you can't have
that traditional you know approach that oh, I'm just going to do one thing.
No, no, you have toreally have the approach where, well,
I want to do what's in thebest interests of my patients, and
what's in the best of my patientsis to offer all these things in combination.
Because when I when I do themin combination, when I do a

(20:26):
lower the bluff roplasty with laser orsurfacing with fat transfer and then post procedure,
I'm using CO two lip to reducetheir recovery. Their skin is better,
their their under eyes are looking smootherand more smooth, transition, longer
lasting results, and patients are generallymore satisfied. So that's where I see
that kind of the the future ofcosmetic surgery in general going is that more

(20:48):
and more surgeons are going to beand more and more practitioners are going to
be using multiple modalities energy based lasers. We didn't talk about Morpheus today,
but more or if this is anotherone along with a fat transfer and then
laser and then post procedure shortening regimentsto kind of help with the recovery process.

(21:08):
I think that's quite excited, andI'm excited to see what's going to
happen in the next few years.Well, we are definitely going to have
you back on now. We areofficially officially out of time. Thank you
for bringing us the latest for ourlisteners and viewers. You were incredible,
Thanks so much, thanks for havingme. That was our going deep segment
brought to you by CO two Lift. That was doctor Babak Malechy. He's

(21:29):
an acclaimed ophthalmologist and oculoplastic surgeon ofcourse, board certified and recognized for his
proficiency and cosmetic and reconstructive eyelid surgery. You could head directly to their website
at Torontoilidsurgery dot com or check themout on the ground at doctor Babach malechy
b A B A K M AL E K I. You're listening to
a Moment of Zen right here onseven to ten wo R the voice of

(21:52):
New York iHeartRadio. We'll be rightback after this. A Moment of Zen
is brought to you by Kathy Ireland'sYour Home TV and their channel part.
Head to your Home TV dot comfor free family friendly programming streaming twenty four
to seven. Make It Happen withMariah Calor, where entrepreneurship meets heart and
home. Join them on a journeythrough the dynamic world of real estate,

(22:15):
the charm of a small wedding venue, and the inspiring life of a wife
and mom of two boys who's conqueringit all. Witness the passion, the
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Make It Happen because success is notjust a destination, it's a journey

(22:37):
you create together. Do check themout on your home TV dot com.
Welcome back, beautiful tri State area. You're listening to a moment of Zen
right here on seven to ten WR, the voice of New York iHeartRadio.
I'm your host, Zen. Sam'sup next in our Discover Your Potential segment,
brought to you by Rise Up Marketing, we're featuring our newest segment contributor

(22:57):
and a Devere. She is thewriter and co host of the Celebrate Everyday
podcast, which is a bite sizedhistory show entertaining a worldwide audience. Her
latest venture brings things full circle witha co host spot on this Discover Your
Potential segment. And today we're joinedby guest Ben Joya, a four time

(23:19):
best selling author, podcast and internationalradio show host and founder of Influence with
a Heart dot com. He helpspeople write great books in as little as
five weeks. Now. Most onlineguides to writing a new book begin with
writing. But that doesn't work.Now. If you wanted to cook dinner,
you wouldn't start with the cooking,now, would you, No,

(23:41):
of course not. You'd start bypreparing your space and collecting the right ingredients.
It seems obvious when it's pointed out, but so many people miss this
of course when writing a book,and the number one thing that separates those
who finish their books from those whodon't is having the proper expectations going in.
Why well, because writing a bookis very hard, and if you're

(24:03):
not prepared for that fact, you'refar more likely to stall and even quit.
But if you know the difficulty ofwhat's coming, you can mentally prepare
to get past those obstacles when theycome, and they will, unless,
of course, you're guided by Bencut two. Have you ever dreamed of
writing a book? If your heartsays yes, but your mind says,
how, Ben can teach you writethis book in five weeks and attract clients

(24:29):
before it's even finished. Joining menow is my quarterback and regular contributor and
a devere and her incredible guest,Ben Joya, in our very first discover
your potential segment chatting book publishing andmaking your dreams as an author come true.
Welcome to the show, my friends, Thank you, Thank you so
much. Then, it's a pleasureto be here. Thank you. Let's
dive right in, Ben, whatis your story? You are quite the

(24:53):
phenomenon here. What made you decideto write a book in the first place
and get this whole thing started.Yeah, yeah, thanks, so a
little bit of history for the story. You know, a lot of successes
today and Zen, thank you somuch for giving voice to several of them.
And it wasn't always like this,like many of us, right,
we struggle at the beginning in ourown unique ways. And I used to

(25:15):
do all the wrong drugs for aboutfifteen years. So it really came from
a difficult place and found my wayto India for a couple of months quite
a few years ago. And inmy time in India, I faced death
four times within a seventy two hourperiod, right bus, almost going off
a cliff, running from a wildfire, encountering a poisonous snake, and then

(25:37):
countering a mountain lion. So somehowI got back from that experience from that
trip and was really galvanized around mypurpose and around service and wanting to make
an impact and stepped out as anentrepreneur because I knew that that was the
route for me to be able toreach the most people and make and you

(26:00):
know, the most impactful outcomes forpeople that I possibly could. So I
struggled with being an entrepreneur for aboutten years, really really struggled doing a
lot of catering and all the kindsof things whatever I had to do to
make it happen. And as Iwas thinking about all of this, I
had this moment of Wow, I'mgoing to change my business name from Marketing

(26:22):
with a Heart, which is whatit originally was, to Influence with a
Heart. I changed my name onLinkedIn. Somebody reached out and they said,
hey, would you like to doa two day training at Stanford University
to visiting business people And I went, of course, I would like to
do that, Thank you very much, and we signed the contract about all
set and the event planner said,we're so excited you're coming. I said,

(26:44):
I'm excited too. I'm going toshow up with autographed copies of my
brand new book for everyone in youraudience and your staff, so like one
hundred and thirty books. And theevent players like, wow, that's amazing,
Thank you so much. You know, it'll really be memorable for them.
I said, you're welcome, hungup the phone and I went,
oh, oh, I have towrite that book right now. And I
had six and a half weeks fromthe promise to the event, so I

(27:07):
had to write it in three weeks, produce it in three weeks, autograph
all the copies, and show upto Stanford University with books in the hand
and good news and the rest ishistory. And the rest is history.
Yes, it became the foundation formy business and lucky enough to do this
work today. What a beautiful story. That is exceptional. Congratulations. Now

(27:30):
ask that you have a book comingout in the new year based on Ben's
program. Can you talk about yourexperience working with Ben? Oh? Yeah.
My book is called Seeing Like aStoryteller, How to flip the script
and get a grip on your lifeso you can be the author of your
own story. And when I firststarted working with Ben, I was a
successful podcaster and storyteller every single day, but I never connected with the audience.

(27:56):
So right away Ben's program has youinterviewing people their greatest fears, what
keeps them up at night, whatcan you do to serve them? That
was like an AHA moment. Sowe started on a really solid foundation,
and I thought I was writing chickensoup for the soul, and it got
to be much much deeper than that. You know. I always tell people
expect writing a book to be emotionallyuncomfortable and maybe you know, even afraid

(28:19):
because it's a big one. Writinga book is going to unquestionably push you
emotionally and exposed fears and even anxieties. And this is never easy and never
fun. But if you want towrite a book, it's almost shutinly going
to be a necessity and you haveto just face that head on now,
Ben, your method of teaching bookwriting is called influence with a heart.
Like you just so eloquently told meabout how that name was born, can

(28:41):
you talk about your specifically what yourprogram offers. Yeah, thank you.
So as DNA as Anna gave avoice to you already write this idea of
doing business development at the beginning ofthe writing process, right, So many
of us who are experts could writeone, ten, twenty books depending on
our area of expertise, and itsaid, well, what's the book that

(29:03):
people need right now, that ourbest clients need right now. So this
method of having conversations about the booknot only potentially attracts clients and strategic partners
before the book is done, butit provides the language. It provides the
lens. It gives the author ofthe opportunity to be able to choose their
best stories for the book. Sothat's part one. Part two is that

(29:29):
I'm all about optimization and efficiency,right, hence the five weeks. So
I'm a big fan of dictation aspart of the book writing process. Not
extemporaneous dictation where you're just talking forever, but seven minutes at a time of
very targeted dictation, because in sevenminutes you can speak about twelve hundred words,
and that right there is five percentof a twenty five thousand word book.

(29:52):
So all of this possibility in thatcase. And then the last part
is the actual publishing work with aprofessional self publishing company. And a big
mistake that a lot of experts,a lot of folks like us make is
that they end up working with atraditional publisher, right because we all grew
up thinking that traditional publishers a goodidea for people like us. It's not

(30:15):
a good idea at all, right, because they take your intellectual property,
they own your book. You don'thave creative control. Maybe you have to
write a proposal, maybe you haveto get an agent, right, and
I say, heck, people needto be served by your stuff. You
need to reach them right away.So let's get it done. Get it
fast, get it done fast,and leave you in control of your book

(30:36):
and not have to jump through anyhopes, any hoops. And as an
entrepreneur, it's sometimes really difficult forme to jump through other people's hoops.
So that was part of the creationof this process. That's a fantastic protocol.
I love the thought process Now andthroughout your journey with writing this book,
what have been some of the mostsignificant challenges you've faced and how did

(30:59):
Ben's mentorship help you overcome them?Oh? Gosh, you know, I
think my biggest challenge was in believingin myself, and I didn't know that
Ben's weekly coaching system would bring methe most excellent personal development program. I
went from feeling like I had nothingto contribute to understanding how I do impact

(31:19):
lives, to understanding how the processlinks me together with like minded people.
The coaching is laser focused, it'severy week, it's very supportive, and
it's better than any personal development programI've ever ever attended. Yeah, and
this requires a lot of discipline becauseI, you know, I in anything
that requires you to sit down tothink and write. You have to schedule

(31:41):
a time and place to write eachday, and most people would think,
shouldn't you just get inspired to write? And I say, well, if
you wait until inspiration strikes and thenuse that as fuel to write, you'll
be good. Right. No,No, because if you really, if
you're only just relying on inspiration towrite your book, I'm going to say
you're going to fail. There's onlyone single thing that creates success with writing,
and every single writer will tell you, and it's discipline. It took

(32:05):
me years and years and years asa professional host who writes her own material
daily before I understood that I neededa writing plan for every guest, including
you. And writing without a planis like going across country without a map.
Yeah, you might get there,but it will take you at least
twice as long. So you mustsit down with your bite in a chair
and write just about every day untilthat book or piece is done. And

(32:28):
inspiration might be how you decide tostart the book, and that's fine,
but discipline is how you're going tofinish. And that's really what it boils
down to. Now that's my belief. Now, then what is why?
Why is influence with a heart different? Like what distinguishes it apart from the
rest? Yeah? Thank you?So a couple of things. Some of
it is the intention behind influence ofthe heart, right, the idea of

(32:51):
inspiring other people to say yes,so it's good for them and good for
you and good for the world.Right. So it's so important to me
to work with authors who are makingan impact with their message, whether it's
overt and loud and reaching millions ofpeople or if it's just their small group
of people, as long as they'reinspiring the es and giving people an opportunity

(33:14):
to take a step forward and stepinto that place of transformation that Anna was
talking about. And then the otherpart, right is as zen as we
gave some voice too already is thisefficiency because we're all running around like lunatics
in some way, shape or form, even if we try not to.
Right, this is a very interestingtime in human history. So for me,

(33:37):
books are so important. Books areso impactful. You say to somebody
and write a book, and they'relike, oh my god, you're writing
a book. You must know somethingabout something, right, there's that immediate
assumption of expertise and wow, Icould never do that all those kinds of
things. And now I let asmany people as I can know that it's
actually doable. And if you followa method and a timeline and use a

(34:00):
book bulletprint, which is what Ioffer to my clients, right, you
just literally don't have to think abouthow to construct a book, but you
can actually focus on providing the bestcontent to your ideal reader slash ideal client.
That's a great roadmap that those aresome great pieces of advice. Now
and in what ways has your perspectiveor approach to your subject matter specifically evolved

(34:24):
since you started working on your book. Well again, I started thinking that
I was going to write Chicken Soupfor the soul in my version of that
rate. I tell stories for aliving. But what I've realized is that
storytelling can be impactful. I neverwanted to be a coach because frankly,
I didn't want to have measurable resultsand people holding me to their success.

(34:45):
What I realize now about storytelling isit is every bit as impactful as coaching.
And some of my guests on DiscoveryYour Potential are now calling me and
I'm their midnight friend. And it'sbecause my storytelling lowers the barrier of it's
a natural way to coach people withoutcoaching them. So that changed my perspective
about who I am and what Ihave to offer. Well, that's very

(35:08):
deep that thank you for sharing transparencyand it Now, Ben, you're currently
working on something called the Influencers Formula. We have a bit a minute left.
Tell me what this is. Yeah, thank you. So. Influencers
Formula is a book and a processthat I've co written, co developed with
Donna Kundi of the ibg R network, and it basically helps people create gives

(35:29):
them a plan to create a globalthought leadership masterpiece in six to nine months,
whether it's with their podcast or bookor both. And the magic behind
that is that if you do yourbook right ie dial it into your business,
or if you do your podcast righti e. Dial it into your
business, you've done the eighty percentof the other thing right. So leverages.

(35:50):
That is the name of the gamehere. Once you have your your
thought leadership gathered in one place,it can turn into a thirty forty fifty
other pieces of material, courses,revenue generators, all sorts of wonderful things.
Wow, you really have an entireplan here. And I always tell
people take accountability one step further.Announce that you're starting your book, use

(36:14):
whatever social media platform you prefer.But the point is to publicly claim your
intention to people that you care about. You'll get a lot of positive feedback,
which, of course is going tohelp you start, and the fact
that you've announced your intention is alsogoing to help you push through when you're
wavering. I always tell people youcan talk about what your book is about,
who it will serve, what theworking title is, what areas you

(36:35):
plan to cover. It doesn't reallymatter. All that matters is that you
tell the world that this is happening. Manifestation, manifestation. Okay, we
have thirty seconds left, and whatadvice would you give to aspiring authors who
are just starting their journey based onyour own experiences and learning from Men's program,
don't be afraid of your own messto success story. You have genius
inside of you, and let thisprocess allow you to discover your full potential.

(37:00):
I love it, guys. Yourofficially out of time. Don't move
a muscle. Now, listen,manifest and give yourself a new identity.
Of course, author is your newidentity. As soon as you finish your
writing plan and announce your book,it's time to consider yourself an author.
Yes, this is getting a littleahead of the game. But you haven't
published your book yet, but youwill very soon. Nor have you even

(37:22):
officially started writing, but you willvery soon. Head to Ben Joya's website
and he's going to help walk youthrough the entire process. You could head
directly to discover your potential show tosee more of these incredible segments. You
could head to Ben's page on theGram at ben Joya, and you could
head directly to Influence with a Heartdot com. That was our newest segment

(37:44):
contributor Anna Devere joined by guests BenJoya, four time bestselling author, podcast
and international radio hosts whose teachings arecurrently being used to top thought leaders game
changers around the world. You're listeningto a Moment of Zen right here on
seven to ten wo I the voiceof New York iHeartRadio. We'll here right
back after this. A Moment ofZen is brought to you by your Home

(38:05):
TV. Hi, this is KathyIreland here in a Moment of Zen,
brought to you by your Home TV. We've developed an all inclusive, subscription
free network that you're going to love, whether it's financial freedom, fashion,
beauty, health and wellness, wonderfulweddings, travel and culture, cooking,
entertainment and short form documentaries, programmingfor everyone, classic films and new shows,

(38:27):
including Kathy Ireland Presents American Dreams.We've developed this network just for you.
Please check out your Home TV dotcom. Tune in to a Moment
of Zen Saturday nights from nine toTENVM on Woor, the Voice of New
york iHeartRadio. A Moment of Zenis brought to you by Kathy Ireland's,
your Home TV and their channel partners. Head to your home TV dot com

(38:50):
for free, family friendly programming streamingtwenty four to seven. Have you ever
wondered what it's like to live ona boat? Climb aboard and sharing the
amazing Yard to Yacht adventure at yourhometv dot com and explore the warm tropical
islands, meet the people, andsample the culture of these beautiful places.

(39:12):
Definitely check out Yard to Yacht onyour home TV dot com. Welcome back,
beautiful Tri State area. You're listeningto a Moment of Zen right here
on seven ten Woir, the Voiceof New york iHeartRadio. I'm your host,
Zen. Sam's up next in ourMillennial Mom's segment. We're featuring my
dear friend Beata Baranska, founder andCEO of Purebo USA and Purebo Academy of

(39:36):
Micropigmentation. She's a master of permanentcosmetics and medical micropigmentation with over fifteen years
of experience and an exquisite eye forbeauty. Klanch traveled from all over the
world to her luxurious private practice inthe Upper East Side right here in New
York City. She offers a widerange of services from cosmetic to medical procedures.
She holds multiple certifications and memberships,including from the American Academy of Micropigmentation

(40:02):
Society of Permanent Cosmetics Professionals, signifyingshe follows the highest standards and latest trends
in the industry. Now, Ihad the pleasure of getting my eyebrows done
with her, and the results Imust say are amazing, very natural,
no pain, no complications. Nownanoblading and shading is the newest brow trend

(40:22):
that is taking the industry by storm. It's a softer method of implementing a
color pigment into the skin more preciselyand causes less trauma to the skin with
less pain, less scabbing, andmuch better color retention. Now, unlike
microblading. Nanoblading treatment is performed withan electric digital device similar to a tattoo

(40:42):
machine, used to draw strokes withspeed and precision. The strokes end up
incredibly realistic and indistinguishable from natural hairs. Become the first and only PMU in
your area. You should head directlyto her academy to figure out how to
become one of these licensed professionals.If not, you're not going to get
the procedure yourself to be blown away. I'm telling you you have to try

(41:04):
it today. She joins me tochat. You guessed it. Semi permanent
and permanent makeup. Welcome to theshow, Superstar. Hey, you send
Anne for hanging me. I'm soexcited to chat with you, so let's
jump right in. Permanent cosmetic proceduresare an ideal solution for men and women
of all ages who basically want toenhance their natural features. I'm one of

(41:24):
them. But people who have,you know, busy lifestyles or enjoy sports,
they want to look their best atall times, so they will appreciate
the convenience of not having to refreshtheir makeup throughout the day. That's where
I stand. But here's where it'salso interesting and this is what caught my
attention. It can also be especiallybeneficial for people with certain medical conditions.

(41:45):
Talk to me about who can benefitfrom permanent cosmetic procedures on the medical side.
So, as you mentioned, it'snot only a beauty enhancer, but
also can apply the applied to thepatients with the previous cancer treatment with people
with our pecia. So there issuch a big aspect and such a big

(42:08):
range of the procedures that we canoffer to our clients and our pension.
Now, these procedures range from verynatural looking, subtly enhancing natural features to
dramatic. It all depends on thedesired result what types of permanent cosmetic procedures
are performed. So I perform alot of my own signature procedures for the

(42:29):
clients, starting from very natural applicationof perman and cosmetics or a little bit
more dramatic. But my goal isto enhance the beauty only with the most
natural following the natural features of thepatient. And I would like to keep
in this way. Perman and makeupis not our regular makeup that we apply

(42:50):
every day. It's something that wewake up and go to sleep with.
So you want to look your bestwith the little bit and enhancement the of
the elateral beauty, right, sowe're talking about the top and bottom eyeliner,
eyebrows, lash enhancement, lipliner,full lip color and blend, even
scar camouflage, you know, hairimitation and also the technique used in permanent

(43:16):
cosmetics or sementy. Permanent cosmetic proceduresdeposits pigment into the upper reticular part of
the dermal layer of the skin,and it's considered permanent because it cannot be
washed off. But is this reallyaccurate? I mean our permanent masthetics,
right, So all the procedures,but the permanent cosmetics should the last longer

(43:38):
than twelve months because our faces changes, our preference changes, so we would
like to be able to continue withthe application over the time, with the
color changes, with the shapes andtrends in the beauty industry. Now,
I always say consider the skills andexperience of the permanent make professional and do

(44:00):
not make the price you're determining factor. You want to make sure you can
trust your technician to give you theresults you're looking for. What is the
cost of permanent makeup approximately? Speakdrange from a five hundred an app you
know, ea too highly skilled andbeing in the industry well recognized. Yeah,

(44:22):
yeah, I mean I was doingsome research for another segment we had.
We were talking about esthetic costs andwhat the average woman spends, and
this was one of the things thatwe covered. And permanent makeup typically to
your to what you just said,to your point, cost between four hundred
to eight hundred per procedure. Sometimeseven goes higher, but some of the

(44:43):
advanced works, such as paramedical procedurescan even cost anywhere from two hundred and
fifty dollars an hour plus. Sowhat you do is highly highly skilled.
Now, of course there's people thatare hyper sensitive. I did this procedure.
I didn't feel any pain and Ididn't use any numbers. It actually
felt like acupuncture being done in asmall area. It was not uncomfortable at

(45:06):
all. But in general, perhapsI have a higher threshold of pain tolerance.
But will the procedure be painful forthe average person. The most concern
is that the procedure is very painfuland I have to walk, but funt
a readily. In these days,we're using absolutely amazing nings for the pre
naming of the procedure. Then ofcourse it matters what equipment and what devices

(45:30):
are you using during the procedure withthe needle qualification and etc. So the
procedure is very very minimal in pain, as you know, and it's not
about the high the tolerance of thepain, but it's also because the whole
experience shouldn't be traumatic. It's abeauty enhancer, not like a medical procedure.

(45:52):
Yeah, so let's check career.You are an academy. The career
in permanent cosmetic industry offers many opportunitiesand the demand for well trained micro pigmentation
professionals. Services range from beauty salonsand spots to plastic surgeons and dramatologists.
How does one get started? So, the whole process started with me looking

(46:14):
for the highest standard procedures and equipmentand pigments to be used in our industry.
So many years ago, it's overfifteen years. When I started,
I wasn't able, the procedure wasn'tas popular as it is now. So
I was bringing all the products andequipment for Europe when I'm originally drown and

(46:38):
that's how it started. People wereasking me what products do you use to
get such a beautiful results, painlessand effort led. So I decided to
offen my academy to share my knowledge, to distribute the products for professionals and
use the highest quality products develop bondthe mark hypso far. You're super Mama.

(47:01):
Thank you so much for coming on. I love chatting with you.
I think you are incredible at whatyou do. I think your service is
niche and very proprietary and unique,and your hands are just like a Picasso.
Thank you for being human Night Pleasure. Guys, you definitely have to
check her out. That was ourMillennial Mom segment. Super Mama Polish,
super Mama, entrepreneur and most importantlyjust Salt of the Earth person. Head

(47:25):
two PM Beauty lines dot com,or you could head to her on Instagram
at Bata Baratska Beauty. That wasour Millennial Mom segment. You're listening to
a Moment of Zen right here onseven to ten WR, the Voice of
New York iHeartRadio. We'll be rightback after this. A Moment of Zen
is brought to you by Once Upona Coconut one hundred percent pure coconut water.
Imagine a drink that's nutree and rich, powerfully refreshing, naturally sweet,

(47:47):
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(48:10):
week's America's Favorite Pharmacist segment, broughtto you by Triquertra. Help on a
moment of zen. Here on sevento ten, woar the voice of New
York iHeartRadio. I'm Phil Cowley,pharmacist and pharmaceutical expert, and today let's
chat all about what a pharmacist takesto make sure that they stay healthy.
At this time of year, whatwas a confusing landscape just got worse this

(48:32):
year. The FDA came out anddeclared that a very popular over the counter
product, phenyl efron, doesn't workagainst cold and flus at all. And
now they've got GWYF Fennison and dexmeth orphan in their crosshairs as well.
There's never been a more important timeto make sure that you're staying as healthy
as you possibly can during this coldand flu season. So my favorites are
pretty simple. First of all,vitamin D. You're not getting nearly as

(48:57):
much sun, and vitamin D receptorsare found on every single immune system cell
that we have. When you're lowon vitamin D, your immune system does
not work properly, and considering thefact the sun's gone down earlier, you're
probably not getting enough sun. Infact, forty percent of all Americans don't
get enough vitamin D. Make surewhen you take your vitamin D it's in
a vitamin D three because that isthe most bioactive form, and throwing a

(49:22):
little bit of K two into yourD always helps get that absorbed from the
veins back into the body. Secondfavorite thing, of course, is vitamin
C. However, vitamin C shouldalways be coupled with courserin and bromlin,
and that's because they work together asa team. These potent antioxidants make sure
that when you get sick, theinflammation doesn't last nearly as long and your

(49:45):
body is loaded with antioxidants. Oxidationis the process that makes our lungs bad,
our joints hurt, and most ofthe flu and cold symptoms that you
have are because of inflammation. Ifwe can get ahead of the oxidation process,
we can get ahead of the coldand flu. Next, let's talk
zinc. Okay, I love zinc. Problem zinc is it has to be

(50:06):
in a form that you can absorb. Ionic zinc is in a form that
we can absorb without having to gothrough any keylation through the stomach at all.
Now, once you have the zinc, the zinc is essential in differentiating
immune cells and making it so wehave the most optimal immune system during this
cold and flu season. It's notjust about which zinc, but how much.

(50:27):
You don't want too much, soget it in the ionic form so
you can absorb the right quantity.Honey actually works substantially better to reduce cough,
sore throat, and because it's apowerful antioxidant anti viral medication. By
taking a little honey every day,it helps boost our immune system. And
then, finally, if you're stilllooking for something else, I do love

(50:50):
el DeBerry. This twenty seventeen studyshowed that Echinasia with the elderberry was just
effective on duration and symptom reduction ofcold and flu symptoms as the Tama flu
was, which requires a prescription.Where you get your supplements is just as
important which supplements you take. Makesure you find a company that you can
trust, but you know test theirproducts to ensure both potency and efficacy like

(51:15):
tri Quatra. This is Phil Cowley, pharmacist and pharmaceutical expert on America's Favorite
Pharmacist segment brought to you by triQuatra. Check me out on Instagram at
fills my Pharmacist and make sure you'regetting your supplements from tri Quatra Help dot
com. This is a Moment ofZen on seven to ten Wor the Voice
of New york iHeartRadio will be backright after this. A Moment of Zen

(51:38):
is brought to you by Kathy Ireland'sYour Home TV and their channel partners.
Head to your Home TV dot comfor free family friendly programming streaming twenty four
to seven. Experience the thrill ofomegaball, the collision of chaos and innovation
in soccer. Three teams, threegoals, and NonStop action. Embrace That's

(52:00):
the Revolution. Watch omegaball on yourhome TV. Now, well that's a
rap, my dear friends. Rememberto join me right here on seven ten
wo R the Voice of New York, every Saturday night from nine to ten
pm, or you could head toseven tenwor dot iHeart dot com forward slash
a Moment of Zen. Also rememberthat we're live on Traverse TV Sundays at

(52:21):
one pm Eastern YouTube Sundays at twopm Eastern, and all episodes of a
Moment of Zen are available on KathyIreland's your Home TV streaming platform. You
could head directly to mox dot yourhome tv dot com. Thank you for
listening to a Moment of Zen.It's been an absolute pleasure being your host.
Thanks again to all of our sponsorsthat continue to make this show possible.

(52:42):
And remember that happiness is the onlything that multiplies when you share it.
A big shout out to our newestsegment, Discover your Potential, brought
to you by Rise Up Marketing featuringDan Gilman and Anna Devere. We'll see
you next week. The proceeding wasa paid podcast. Iheartradios hosting of this
podcast constitutes neither an endorsement of theproducts offered or the ideas expressed