Press This WordPress Community Podcast

Press This WordPress Community Podcast

Press This. The WordPress Community Podcast features exclusive content and interviews with leaders in the WordPress community…. covering everything from development to integrating your digital marketing strategy with WordPress. Host David Vogelpohl of WP Engine and special guest hosts from across the community keep you up to speed on the latest advancements in WordPress.

Episodes

July 28, 2021 30 min
Everyone's favorite example of a plugin you "don't need" is a plugin that only adds social share buttons to your navigation, but what social strategies DO you need, and how can social media and WordPress work together to drive business outcomes?

In this episode of PressThis, we interview Mark Zahra of Spotlight Instagram Feeds about his thoughts on how social media and WordPress content can work together to drive gro...
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As you may have heard, Google will be using a scoring system for website quality called "Core Web Vitals" as a ranking factor for organic search results. You may be wondering though, how do I get a better score and what actually matters when it comes to optimizing my website and performance.

In this episode of PressThis, we interview Adam Humphreys of Making 8 about his thoughts on the role of Core Web Vitals in SEO, how to ...
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Do you struggle with finding reliable and approachable methods for testing your WordPress sites for accessibility (e.g. WCAG 2.1 AA, Section 508, etc.)?

In this episode of PressThis we interview Amber Hinds of the WordPress plugin Accessibility Checker by Equalize Digital about her thoughts on why building accessible WordPress sites are important, how to test your sites for accessibility, and what to do about the results you find wi...
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Do you have a WordPress plugin you're trying to promote or are you considering building a plugin? Creating a WordPress product can be a great way to start a business, grow an existing business, or as an extra revenue source for agencies and freelancers. But how do you successfully market a plugin in the WordPress ecosystem?

In this episode of PressThis, we interview Bridget Willard author of the book "How to Market Your Plug...
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Are you looking for unique ways to create value for your site's visitors while driving success in your business? Leveraging artificial intelligence is one way to achieve this, but what makes sense in terms of AI on WordPress sites, and what solutions are available that don't require you to become a data scientist?

In this episode of PressThis, we interview David Lockie of Angry Creative about the use of AI in the WordPress c...
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Content can play a powerful role in your SEO and social strategies, but a funny thing can happen when you create really compelling content. You might just create a community of folks who love what you have to say!... Oops. Now what?!

In this episode of PressThis, Bob Dunn of Do The Woo shares his journey taking his vast array of current & ongoing content around WooCommerce to create an engaged and growing digital community for W...
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If you're working to integrate a Customer Relationship Management (CRM) platform like Salesforce, Active Campaign, or Keep with WordPress, it's important to know that driving massive success in your funnels is so much more than simply embedding contact forms or simple CRM functionality within your WordPress sites. In order to really turn your CMS+CRM combo into a material revenue-driving engine, you need to think about ...
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"Are you turning away projects or otherwise missing revenue opportunities in your agency business because you find scaling-up incredibly challenging? Don't worry. You're not alone! According to WordStream's recent State of the Agency report managing time, hiring/training new employees, and being profitable are the three main pain points for agencies looking to scale their operations.

In this episode of PressThis, we ...
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In our April Word Around the Campfire segment host David Vogelpohl and special guests, Anthony Burchell (WP Engine) and Doc Popular (Torque) discuss news around the WordPress ecosystem including updates to WordPress Core, Core Web Vitals and WordPress, and MUCH more.

If you don't have time to keep up with everything that's happening in WordPress, don't miss this episode of PressThis. Listen now!
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Building and launching new websites for yourself or your clients is an exhilarating experience of discovery and creativity, but once you're made your labor of love how will people find it?!?!

In this episode of PressThis, we interview multi-decade seasoned digital marketer Adam Riemer of Adam Riemer Marketing about ideas for generating traffic that converts and drives material growth for new websites. Adam shares his thoughts on...
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Do you run a WordPress freelance or agency business? Are you looking for ways to finish projects faster and unlock the hidden profits in your business?

In this episode of PressThis, we interview Vito Peleg of the immensely popular Atarim platform about his views on why workflow optimization is important, how faster workflows can unlock hidden profit centers in your business and the methods you can use to achieve the same. Vito share...
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"Decoupled architecture is all the rage and WordPress is playing a critical and growing role in headless developer communities around the world, but you may be wondering what headless WordPress is, the benefits it provides, and how you can go about exploring headless WordPress for your websites.

In this episode of PressThis, we interview the infamous Jason Bahl of WP Engine and creator of the immensely popular headless WordPress...
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In the WordPress community, there are generally 3 camps of folks when it comes to plugins and themes. These groups include folks who prefer 100% custom plugins & themes, folks who only use off-the-shelf plugins & themes, and those who do a bit of both. But people often wonder which approach is the best approach for their business or agency and why?

In this episode of PressThis, we interview Torre Capistran of Hooked on Code ...
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Major ad/cookie blocking updates to popular browsers and the proliferation of ad-blocking browser extensions have left many in the publishing world scrambling for ways to earn income and keep their ad-based content sites alive. Publishers using WordPress or any other CMS are facing an existential crisis with these changes and must deploy a whole host of new strategies to ensure their survival.

In this episode of PressThis, we interv...
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If you're building community sites with WordPress solutions like LearnDash or Peepso and wondering how the heck you're going to attract members who stay engaged and helping to drive value for the sites you build, don't miss this episode of Press This.

In this episode, we interview Moni Jefferson of The Association of Military Spouse Entrepreneurs about her journey using WordPress to build her community, attracting new me...
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One of WordPress's key strengths is in its ability to power agile and flexible content strategies, but as you build out your content strategies designed to feed sales teams, how can you craft an effective content strategy that drives the best results for marketing and sales efforts alike?

In this episode of PressThis, we interview Danny Layzell of AZoNetwork about his thoughts on getting customer insights from sales to help driv...
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"Are you thinking of introducing continuous deployment into your development team's workflows, or are you having headaches with your existing continuous deployment workflows across your team?

In this episode of PressThis, we interview Rob Humar of Dexerto about how they mastered continuous deployment workflows within their team to have a HUGE impact on their business as a whole. Rob shares his thoughts about agile methodolog...
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WordPress is used for a dizzying array of use cases thanks to its open nature and versatility, but within this, the ocean of possibilities are stand-out examples of how WordPress is used to create something really positive in the world.

In this episode of PressThis we interview Jason Cooksey & Miles Sebesta of BitWise Industries about their recent project to bring OnwardCA online as part of the overarching OnwardUW initiative to...
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Are you running a large WooCommerce store or helping agency clients who are? Would you like to use the SAME personalization AI technology in use on Amazon.com to optimize your WooCommerce sales?

In this episode of PressThis, we interview James Jory of AWS and Anthony Burchell of WP Engine about an exciting new set of personalization features to be released in the AWS for WordPress plugin. James and Anthony share details about how th...
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Are you setting up an eCommerce store with WooCommerce for yourself or your clients, and wondering "Did I do everything I was supposed to do?!?!"? Overlooking key configurations and settings can lead to lost sales, hacked sites, and more.

In this episode of PressThis, we interview Sean Conklin of Coded Commerce about what store owners and agencies building WooCommerce stores should do in most, if not all cases. Sean shares h...
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