Real Estate Exposed 11.5.2025_Matt and Kristen

Episode Transcript

Speaker 1 (00:08):
And welcome to real Estate Exposed. I'm Matthew Patterson. I'm
here today with my co host Kristen.

Speaker 2 (00:15):
Hi, guys, how are you. I'm good, how are you great?

Speaker 1 (00:18):
And uh well, of course let's talk real estate today.
We are going to be talking branding, marketing, the team,
everything going on in real estate. Yes, so I'm excited
you yes, all right, So a lot of changes, a
lot of things going on in our real estate market,

(00:40):
in today's market. Of course, I always talk about the numbers,
so I'm going to do that first here and uh
then I'm not going to make you wait. I'm gonna
talk about a few coming soon properties because I know
that a lot are listening for them, especially as homes
are moving faster. I am sure if you are looking
for a home or been considering putting your home on
the market, you've been watching this, seeing it and going okay, WHOA,

(01:03):
what's going on? Well, here's what is happening. In the
last week. This is just seven days, guys. Seven days,
two hundred and three new listings came on our market
here in our border thrillers and one hundred and thirty
under contracts, So under contracts continually continuing to go up.

(01:23):
We're seeing some multiple offers. I'll talk a bit about
that later. That's right, this is not an old show.
This is this November twenty twenty five, and I said
the words multiple offers. It is happening. Is it happening
on every property?

Speaker 3 (01:40):
No?

Speaker 1 (01:41):
Could it? Yes? But there's a strategy for that as well,
and part of that includes this young lady Kristen and
the marketing of our properties to get them there. So
we know balance market six months of inventory. Where are
we at right now in our Punkwarder's Port Charlotte Northport

(02:04):
even up to four to six hundred thousand worth eight
point zero nine months, so getting real close to balanced
market four hundreds six months of inventory, so you are
a balanced market, and even eight to or let's see
six to eight hundred thousand, so eight hundred thousand, nine
point six months. Trending very very well. And let's see

(02:26):
every before I say this, every single almost every price
point this this past month to the to the previous
had more sales in it. That's great, So more sales
in it, and so we're definitely seeing a change. Is
looking great. Then let's talk about our punk quarder ales

(02:47):
burns Shore, Owls, punk Quarder, burnstraw Ales at your five
to seven fifty. Been a really sweet spot there, seeing
everything a lot of homes under the eight hundred thousand
going pending and getting multiple showings a week. You're setting
eight months of inventory. So again, just real close to
a balanced market. Still still a buyer's market. But I

(03:10):
got to tell you that windows closing so very, very excited.
I know the team's excited. Everyone I talk to is excited.
It's a different energy. The energy is alive.

Speaker 2 (03:22):
Yeah, we are higher energy at the Patterson Group for sure.

Speaker 1 (03:27):
And I don't know if you've seen our post lately,
you know, I attribute that to the team and to Kristen.
I've seen one the other day with a bench with
a lot of people waiting taking a number together in
my office. That's kind of how it feels lately. So
it's it's definitely exciting time. What do you have for

(03:47):
us today? You've got a lot of Yeah.

Speaker 4 (03:49):
So we're going to talk a little bit about how
we are going, like what our go to market strategy
is with our listings for our clients. How are very
strategic about that. I want to talk a little bit
about the Patterson Group, their branding, how we make our
future clients our community aware.

Speaker 2 (04:08):
Of what we stand for and your branding and what
that means. And I'm also going to talk about how
our team is growing.

Speaker 4 (04:16):
So we are looking for more agents in the area.
We're talking to a few we're really excited about.

Speaker 2 (04:21):
But we're a growing space to to, you know.

Speaker 4 (04:25):
So we're getting ready for the market ramping up, and
we want to make sure that we can service everybody
the same way.

Speaker 1 (04:32):
But are we taking just any agent, of course not. No,
we want the best well and we want the right
agent and the best culture. Cultures first, we call them
the goats.

Speaker 2 (04:42):
We want the greatest of all time.

Speaker 1 (04:47):
Leading with culture. You know, you have to fit. You
have to fit as far as you know. We got
to love working with you, and you've got to love
working with us. Otherwise, you know, then we protect that
family pretty tight.

Speaker 5 (05:00):
Yeah.

Speaker 4 (05:00):
I feel like our team is definitely seasoned, comfortable, they
have hustle, they have heart, They work together really well,
and I think we're you know, a great addition to
our team would be somebody who really wants the backbone
of resources that we provide and great leadership from you.

Speaker 1 (05:21):
Yeah, appreciate that. Yeah, okay, so marketing. On the way
here we were, you had made a comment about changing
as far as staying ahead of it, and you know,
I'm sitting here thinking and I'm like, yeah, okay, well
that goes with you know, yep, yep there too, because
you know, as you was explaining the marketing man, has

(05:44):
it changed over really not that many years, it's changed drastically,
even from I remember the MLS was twelve photos, yeah,
you know, and then I remember when we first started
doing aerial and drug it was like that was the thing,
you know, aerols and drones, and now look at it. Yeah, no,

(06:06):
that's like bare minimum.

Speaker 4 (06:07):
Well, and I was funny, I was talking to one
of the team members this week and he was like,
why do you call it media?

Speaker 2 (06:14):
And I was like, because it's multiple, multiple types of media.

Speaker 4 (06:19):
Right, It's photography, it's videography, it's social media. We you know,
we're creating a lot of content. So like every new
client that we work with, there's a period of analysis
that the agent makes that our marketing team makes. We say,
this is what this client's going to need to go
to market. We go out, we do new photography, videography.

(06:42):
We make sure that we have everything for every platform,
so MLS and all of the real estate websites as
well as social media and what's going to be featured
on our website. We want to make sure we hit
it really hard because I think one thing we were
talking about earlier today was that it's not just showing
the value, it's making sure that people can see it.
Your home could be beautiful, spectacular, but we want to

(07:05):
make it sure it's seen by your perspective buyers.

Speaker 1 (07:09):
Yeah, well, and everything moves faster. Therefore they want you know,
your first showing is online, yes, and so you want
to get it as close as you can to a
real you know, to the next best thing to seeing.

Speaker 2 (07:21):
It right exactly.

Speaker 1 (07:23):
And I feel like when you said media and you're
talking about that you're telling a story. Yeah, right, And
every client is different. You know, obviously a lot of
them similar, but there's different things that are very important
to them that they want to be told in their story. Yeah,
and they want that to be the main focus of
the story. And you know, so it's a matter of

(07:45):
learning that, understanding it and then bringing that to light.

Speaker 4 (07:49):
Yeah, there's nothing that's not personal about purchasing a home
or selling a home. It's very very personal, and I
think that you definitely want someone to be a to
envision living in a home without having to gather pajamas
or leave their couch.

Speaker 1 (08:07):
That's the truth. Yeah, that's why I say ninety nine
percent start their search online, eighty two percent around a
mobile device, so it better be mobile friendly, yeap. And
you have about eight seconds to grab them. Yeah, eight seconds.
And I know it sounds wild to think eight seconds. Yeah,
you know. Okay, next time you're shotting for something, just

(08:27):
just keep in mind, and just notice how QUICKI flipped
her Yeah eight seconds. I don't need them to buy
it in eight seconds. I need to like it, save it,
favored it, Yes, phone their agent, phone us. We want
a friend.

Speaker 2 (08:38):
Yes, we want our potential buyers to laugh, cry and
be pre approved.

Speaker 1 (08:42):
Yeah, yeah, pretty much. And and that's what it's all about.
That And how do you get that. It's telling the
story and being able to communicate that being thousands of
miles away.

Speaker 2 (08:57):
Yeah absolutely, Yeah.

Speaker 1 (09:00):
All right, So that is just a little taste of
what we're going to get in today. We're already at
the first break, so we are really excited and I
did mention, and I want to make sure I deliver
on what I've promised that I have some coming soon listing,
so we'll talk about them as soon as we come
out of this break stick around. We'll see on this side.

Speaker 6 (09:18):
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That's why I always recommend my friend Matthew Patterson of
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her home import Charlotte and buy in Lakewood Ranch, she
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(09:40):
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(10:02):
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Speaker 1 (12:18):
Com welcome back to Real Estate exposed And i'm here
With Kristin lewis. Today she's our digressor of, marketing and
we are talking to. Them we're gonna talk a little
bit about everything in real ESTATE i. Do before we
get back into the. MARKETING i want to talk about
these coming soons That i've mentioned now. Twice this is

(12:38):
the third. Time, OKAY i have got an amazing water
Or i'm, sorry not. Water i'm looking at multiple properties,
here acreage. Property, okay so we get. THIS i get
this call all the. Time we want we want, space
we want to be, out we want, chickens we want,
goats we want, horses and but yet we still want
to be close to. Amenity so this property is just

(13:01):
Out King's highway on which is called seven sixty. Nine
you're sitting on thirteen, acres built in twenty and, five
twenty seven point fifty five under, Air so a very
nice sized family, home three, bedroom three actually four, basts

(13:23):
three and a half. Bath just when you drive down the,
driveway imagine just beautiful park like, grass trees upon sitting
in the middle of, it and this house overlooks. It
but wait a, minute, gentlemen you also have a huge
steel building so you can put the toys. In that's,

(13:44):
right the, tractors the, RVs the, boats the boats with,
towers big roll up door so everything could be tucked away.
INSIDE i know that is attractive and it's going to
be introduced to the market at one point two, Million
so definitely give us a call on. That be on
the lookout for some upcoming drones and some aerial photos

(14:05):
media on that very very uh special place and again
very close within four or five miles from the. Interstate
so next we're going to go to one five one
two One Rasmussen. ROAD i always have trouble with that
with that. Name uh. Again another acreage, property this is twenty,

(14:27):
acres an additional. Barn i'll tell you where it's. At
it's it's very close To Babcock, ranch so, uh just
just across thirty one there From babcock twenty. Acres it's
already cross, fence has cattle on. It so if you're
an animal lover or you want to raise your own,
animals this is a spot to do. It and guess

(14:48):
what if you don't have, animals the cattle or for sale,
too so we can help you with. That uh, again
you've got an additional barn a uh twenty seven hundred
square foot, home three, bedroom two, bath central. Air you've
got a pond on this property to uh to assist
with the. Livestock it is in the fenced in pasture

(15:10):
and it's going to be introduced to the market at
nine to seventy. Five wow, NEXT i, know, Right and
we get asked about acreage all the, time so that's
WHY i wanted to be talking about these early. Next
AS i always, SAY i LOVE AJ. Tj thornberry custom built.
Home this is On Bond court In Deep. Creek this

(15:31):
will be Live november. Fifteenth it is built in twenty,
eighteen just under twenty five hundred square, feet three, bedroom three,
baths and it's got all the goodies to it that
that A thornberry home would have amazing construction front porch on.
It and WHAT i like on this one is if
you're a car, guy you have a lot of friends,

(15:51):
over you have get. Togethers it's got it's got a
real long driveway on the right because the way that
the garage is set back just a really nice. Feel
and this is going to be introduced to the market
way for. It kristen four hundred, Thousand, WOW i know.

Speaker 2 (16:07):
Now it's well, priced very well.

Speaker 1 (16:09):
Priced and you, know the show is about. Marketing that's
exactly what we're doing. Here we're marketing our homes and
getting them to you and at the same time to
help the, seller because the more eyes you get on a,
property the more interest you get in on a. Property you,
know at the same, time obviously the better you're you,
know you do it selling, it yielding the most money

(16:31):
and finding the right buyer and and hitting that.

Speaker 4 (16:35):
Easy button Right and, honestly there's like something for everybody
in this. Area you've got, coastal you've got you've got farm.

Speaker 2 (16:40):
Life you can pretty much have it all in this
little area and close my, mind.

Speaker 1 (16:45):
And within a thirty drive yeah. Too so if you
still you, know you love that, beach but yet you
don't want to live with all that traffic farm life
and be really close to some of the best beaches
in the. World so, YEAH i love. That and if
you're a, foody WHICH i like. Food all, right now
we're gonna go To, Punngloile section. Sixteen this property two

(17:11):
thousand and six, built so twenty two twenty one square
feet under, air three, bedroom two. Bath you've got the, den, office,
cathedral vaulted, ceilings build an, oven cook, top, dishwashing, microwave,
refrigerator three car. Garage that's, right so you can get

(17:31):
the tools in, there get the toys in, there and
again introduce to the market at four twenty, five so
prices are still very very. Good, last but not. Least
and these Homes i'm gonna feature is a house In.
Dorchester we had another one, previously that one sold under.
Contract you missed, out but, wait we've got another one for.

(17:51):
You this home is a three, bedroom two, bath eighteen
hundred square feet under. Air and introduce the market to three.

Speaker 2 (17:59):
Sixty we're, GOING i, mean, yeah, yes all, right so
some people.

Speaker 1 (18:05):
Do there's a little taste of some.

Speaker 2 (18:07):
MARKETING i love, that all.

Speaker 1 (18:08):
Right so uh let's talk about, preparation what to look.

Speaker 4 (18:12):
Like so what happens is we get a new, client
we learn a little bit about their, story existing, client you.

Speaker 2 (18:19):
Know existing or, client a combat. Client we love, that love.
IT i Think gen's had several of. THOSE i always
know you.

Speaker 1 (18:28):
TOO i just mentioned her team Is i'm very proud
to say it was like minded asphalt. PAVING a lot
of my businesses repeat. Referral, yeah you know it's one
thing to get a client once and you know they
go through the, process but you really know that you're
doing something. Right you're providing the right service that we

(18:48):
want to provide and showing value and. Connecting whenever you
have REPEAT.

Speaker 2 (18:55):
I think she is a master at.

Speaker 1 (18:56):
It, yes she loves her people and Loves.

Speaker 4 (19:01):
Yes they definitely trust her because, that you, KNOW i
feel like that we do have a lot of repeat,
clients and you think it's gonna the life cycle is.

Speaker 2 (19:08):
Going to be.

Speaker 1 (19:10):
REALLY i mean EVERYWHERE i.

Speaker 5 (19:12):
Go, yeah he's very.

Speaker 2 (19:18):
Likable he is So.

Speaker 4 (19:22):
Yeah so we have a, client they're selling a, home they're,
by you, know we're we're talking to them about what
their timeline is and the first part of the process
is really making sure that we get them, ready get
their home ready for new. Media and what that means
is their house feels ready to photograph.

Speaker 2 (19:45):
Photo.

Speaker 4 (19:45):
Ready so the house is, clean the projects are, done
things are tucked. Away we had a little conversation about
this this, morning which is that do you so we're
going to the, holidays do you?

Speaker 2 (19:55):
Decorate do you not? DECORATE i subscribe to decoration or
ideally photography or before you. Decorate i'm pro.

Speaker 1 (20:05):
Decorate, Yeah i'm all about the. Holidays and it's not
just BECAUSE i have a six year Old Everly, Grace
It's i've always felt that. Way, YEAH i love the, Holidays,
yeah the, warmth THE i don't, know it's just it just.
It it's just a special. Time, yeah and it means,

(20:26):
family right. RIGHT i do not think just because you're
gonna sell your home you should not. DECORATE i think
there's things you can. Do like you you started to,
mission we're a big fan Of, okay. Great, obviously the
earlier we, know the better we can, plan, right and
that is, okay, Great let's get it, ready let's come,
in let's shoot all the all the, photos and then

(20:47):
we can go to. Market and you, know, also how
long do you plan on being on the.

Speaker 5 (20:52):
Market yeah.

Speaker 1 (20:53):
EXACTLY i, mean you, know our goal is to sell,
it to get your, home you, know get it introduced
to the, market not just on the, market be in the,
market Right and we all know what they're looking for right,
Now they're looking for. Value the value has to match
what they're getting. Exactly so if you do, THAT i
don't plan on being on the market for two hundred.

(21:15):
Days So i'm not worried about you know. That but,
yes so we can plan for. That but THEN i, say,
decorate put that the you, know the, Doilies, uh put
THE i think it's.

Speaker 2 (21:29):
Called lights and. WREATHS i want, it.

Speaker 1 (21:34):
DEAR i want to, say talking to me WHEN i
walk in the.

Speaker 2 (21:37):
Door we have to give. Turkey it's time to, though
we can do you.

Speaker 1 (21:41):
Know i'm really you, know here's the, thing and not
that this show is about the, holidays But i'm gonna say. It,
really you, know they're so close AND i Love, Thanksgiving,
yeah BECAUSE i love thinks because it's about family and
it's not you, know there's you don't have to. GIVE i,
mean it's just about. Food. Family, okay, Yes so with
that need more time with the.

Speaker 2 (22:02):
Lights, yes so you.

Speaker 1 (22:05):
Know i'm kind of getting to be the. Proponent go
ahead and put them all, up but don't hit the
switch until after you're washing the dishes on the, turkey
and then it's go.

Speaker 4 (22:13):
Time you just have to get the lights that change.
Colors you can go from red, orange that's. RIGHT i
mean you could do some really classy uplighting.

Speaker 2 (22:24):
Too.

Speaker 4 (22:24):
Okay, okay so yes. Listing, Okay so clients, like, hey
this is you, know this is what we're. Thinking this
is when we can have our house. Ready we always, say,
hey make sure it's, clean make sure that you have
things tucked away that.

Speaker 2 (22:39):
You would be clutter, Clutter, YEAH i mean start.

Speaker 4 (22:44):
Packing, yeah just start packing your little like little items
that you. Have it makes it look real. Streamlined and
then we're gonna come. In we're gonna do, Photography we're
gonna do, Videography we're gonna do aerials if it makes.
Sense we're going to do everything to make sure that
we have all, new fresh media of your, home and

(23:04):
then we're going to create some brochures for in your.
Home we're going to make sure that we have all
the listenings on social. Media we're going to put ON,
Mls we're going to push it. Out we're going to
talk about our strategy around broker, openings open.

Speaker 2 (23:19):
Houses and what we can do to really hit it.
Hard at the very, beginning that keeps.

Speaker 1 (23:24):
Changing we keep adding to we've taken some things. Away,
yes obviously the market. Change if you're not changing with the,
market then you're.

Speaker 5 (23:30):
Dying.

Speaker 4 (23:31):
Yeah, well and the platforms changed to what you can
do On, facebook what you can do on, TikTok what
you can do On. Instagram all of it's changing every,
month you, know crap, chat.

Speaker 8 (23:44):
Whatever it, is.

Speaker 1 (23:47):
It keeps. Changing but here's the. Thing here's one THING
i think we missed that's really, really really really. Important,
yes and you know we talk about it all the.
Time is go first, hit sitting down and asking the right,
questions having that consultation, absolutely and understanding the sellers, goals

(24:09):
the sellers, needs the. Priorities, Yes and a lot of, This,
kristen as you, know comes down to the. Timing, yes
what's our time? Frame what are we looking at?

Speaker 2 (24:20):
Here we can Make that's.

Speaker 1 (24:22):
Right everyone's. Different everybody has something going on that you call, life,
yes and that and things in that. Change and SO
i Mean i'm very proud that we. Adapt we move
fast as anybody, can but there we do have. Limitations
so it's setting the right. Expectations, Yes, okay this is

(24:42):
what it. Is doesn't have to change the, goal but
here's the expectations to get. There this is what we're going,
to what we want to, accomplish and then staying on
top of that.

Speaker 4 (24:50):
Throughout, absolutely we have a, strategy but this is a
human business and we ABSOLUTELY i feel like our team
is really good about acknowledging and representing their clients in
that process and, saying, hey we hear, you this is
what we would like to. Do we're very flexible with
how we go about the media and how we go
about the. Marketing we make sure that it makes sense

(25:11):
for them, too and if it.

Speaker 1 (25:12):
Doesn't, yeah we're honest and and and there has been many,
times especially with some major changes and, yeah in the
national and world that you, KNOW i was set in
a lot of appointments last, Year, anne And i'm, like,
yeah this is it's all, Right, yes let's you, know
here's WHAT i see. Happening, yeah sometimes it's a. No
and if it's, not if it's not a yes for,

(25:33):
both you, know it's got to be a win win
or no. Deal.

Speaker 4 (25:35):
Right, well sometimes the client circumstances changed exactly, Right, yeah they,
say OH i want to wait a little bit, longer
or we need to put the put the gas.

Speaker 2 (25:44):
On so, yeah, right but, YEAH i think definitely doing
a strategy.

Speaker 4 (25:49):
There so we the goal is just to get everything lined,
up go to, market do it, really hit it, hard
put our best foot forward with beautiful, photos with great,
video and make sure that we can really arm the
agent and the client with all we can do from
the marketing.

Speaker 1 (26:07):
Perspective, Okay i'm gonna go deeper on.

Speaker 5 (26:10):
That we come.

Speaker 1 (26:11):
BACK i, guys ain't over here, twitch and Because i'm
three minutes, past so tell you, What we're gonna take a.
Break you're not gonna want to miss this next segment
BECAUSE i want to go deeper on this and just
call it what it is and take it or leave.
It but this is my honest truth on. It so stick.
Around we'll see you on the other side of the.

Speaker 6 (26:28):
Break thinking about selling your, home you can find out
what it's worth in seconds and get real insight from
a true real estate expert by Visiting Matthew patterson dot.

Speaker 9 (26:37):
Com selling your home is a big.

Speaker 6 (26:39):
Decision you deserve honest advice from someone who truly advocates
for your best. Interests that's WHY i always recommend my
Friend Matthew patterson The Patterson.

Speaker 9 (26:47):
Group you Take jesse And Punta.

Speaker 6 (26:49):
Gorda now she worked With shelley for The Patterson group
and left a glowing five Star google. Review even with
a few twists and turns in the, Transaction shelley state
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Speaker 1 (30:15):
Com all, right welcome back to The Real Estate. EXPOSE
i am fired up because we are in The house
Of kristen and we are talking, everything a lot of,
marketing everything in real. Estate so let's get right back
into it because we're already halfway through the show and
we're not gonna have time to cover. It, also we
were at, photography media, preparation preparation and you know you've

(30:39):
said multi, time you, know, uh you know the, photos
the you know the. Media here's my opinion on. It professional,
photography WHICH i mean professional, photography three, sixty, tour, aerial
all of. It, yes that's, great that's, special and we

(31:00):
keep adding to. It, yeah HONESTLY i think it's that's
just a. Minimum now you better have it or honestly
you're doing a. Disservice that's the. Reality we've already said
why earlier in the. Show SO i won't recap all of,
that but, Uh i'll just put a put this bow
on it as you have one first. Impression so so with,

(31:23):
that where's the gold at? Here we can you, know
we're gonna do all. That that's the. Standard we go,
live we get it on AND i think the goal
is then it's it's, look it's watching, that it's tracking,
that it's going To, Uh i'm gonna put a big
secret out, here which really shouldn't be a, secret but

(31:45):
uh OR i don't it really. Isn't but every list
it goes to THE mls unless you check a certain.
Box it automatically goes to your third party. Sites, okay
so Your, zillo's triariller dot, com home dot, com all of.
Them the question is is are you going back in
and making it making sure that it matches? Up and

(32:05):
that's what's. Important it's the After so it's not just
taking the, photos it's not just wonderful. Media it's what
are you doing with? It and that's why it takes a.
Village it takes an. Army, yep talk to me about.

Speaker 4 (32:15):
THAT i, mean we do have an incredible listing, Manager,
melissa who make sure all of our listings go live.
APPROPRIATELY i think that's probably first first step that she's
great at that. Part BUT i would say that watching
the analytics, afterwards it's something to be. Said like we

(32:37):
talked about, before where we want someone to be able
to see everything and know everything about a home without
having to leave their, couch and that gives them the
experience of being in the. Home we really want them
to fall in love with our, listings fall in love
with our, properties envision themselves. There but we can see
what kind of traction we're having and if we need
to do a, remix we need to have a different

(32:59):
tach different approach. Coach we can right side quickly by
looking at the analytics and seeing what's getting traction and what's.
Not and that is very listing by, listing AND i
think that's an incredible advantage for.

Speaker 3 (33:12):
Sure.

Speaker 1 (33:12):
Absolutely and now we've added the luxury. Department now now
you know we've Got shelley And aaron focusing on.

Speaker 8 (33:20):
That, yes and.

Speaker 1 (33:23):
Not that they're any more. Important it's just a matter
of what they. Require we're, talking you, know more features
that we got to make sure we're. Community, yeah you
have you know, again imagine my shopping two thousand miles
away on the couch in their. Pajamas we have to
make sure we're communicating all all of that to them
or we're doing a. Disservice.

Speaker 2 (33:43):
Yep so.

Speaker 1 (33:46):
We can track the, analytics we can get the views
that we can we can get all of, that, which
by the, way the saves are what you're looking for
if you're looking online and you're looking through a third
party side or you're looking from THE. MLS i talk
about this in my consultations all the. Time if if
you and you, GO i have five thousand, views, Right,
okay that's great that in five. DOLLARS i think five

(34:09):
dollars will still get you a cup of. Coffee that
and five dollars to get you a cup of. Coffee,
honestly the views they could have landed on that, accidentally
they could be shopping their neighbor's. House they what really
matters is the. Saves, yeah why because they're saving it
for a reason to find it, again to come back to,
it to show their, spouse to phone a, friend to
phone a, neighbor to phone, us and ultimately ultimately see that.

(34:33):
House and because they are interested your. Views that's what
you want to hang your hat.

Speaker 5 (34:38):
On.

Speaker 2 (34:39):
Yeah, well and there are certain platforms, like for, example.
Zillow IF i, know do you want to call it shilloh?
Instead you know?

Speaker 1 (34:47):
Why because here's the. Reality customers love, It clients love.
It that's visually. Appealing it is a great place for
them to. Look you, know we're talking from another's is
for you, know they're the agent. Side but if that's
where they want to, be and that's where a lot

(35:08):
of them, are guess, what we got to be. There
and that's the other. Thing if you, know if someone's
not you got to pay to. Play if someone's not
featuring your home properly on, there and that's where the consumers.
Are there's your.

Speaker 4 (35:21):
Sign the truth is it's always going to feel a
little rough because we Need. Zillo but WHAT i like
About zillo is that if you if you are, out
like our.

Speaker 1 (35:30):
Website but just ANYWAYS i.

Speaker 5 (35:32):
DO i like our.

Speaker 2 (35:33):
Website we need. Both we need.

Speaker 8 (35:35):
Both we need.

Speaker 4 (35:36):
Both but if you are a perspective, buyer you have
an account on, zillo you save a. Home it lets
you know every time something changes about that, property it
emails you all the open houses that come, up so
it keeps you.

Speaker 2 (35:49):
Aware so a save is it? Is it's?

Speaker 1 (35:52):
Gold, well, yeah it's a true. Indicator, yes, okay just
like we should be seeing two to three showings on
a home a. Week you, know an offer within ten,
showings that's an indicator that hey you're you, know you're
not just on the, market you're in the. Market here we,
go or we're getting that second or third, showings they're
getting close to. Offering if we're not seeing those, indicators,

(36:13):
yeah then okay when we need to readjust you got to.
Reposition so the reality is we know the, marketing we
know is it working is it? Not we can adjust we,
can we can pivot. Quickly then, okay the marketing is,
great but why AM i not getting? Showings why AM

(36:35):
i not getting? Offers that's a whole that's a whole nother,
thing and that's that's really that's the goal, here, right
not to just show off your, home is to get it.
Sold and that's with the time. Frame and then it's,
okay it's it's looking at those numbers and what's our?
Competition what are they? At and this is Not i'm

(36:55):
gonna go back to it one more. Time The zillo.
Thing what the thing? That here's what really bothers. Me
it's it was their whole. Estimate that's what frustrated frustrated
me and still frustrates, me is it was you know
they could you, know they would tell, it oh, well
it can be thirty percent off one or the. Other
but yet we have clients that are very very unhappy
because it's showing way, lower or then you have buyers,

(37:17):
going you, know oh well it's only worth that right
when it's that's not as accurate data as a true
comparative market analysis with a professional realtor that's in the
market every. Day and SO i just wish that didn't,
exist because it's very frustrating for the for the, clients
and very misleading for buyers and.

Speaker 5 (37:37):
Sellers so.

Speaker 8 (37:40):
All right.

Speaker 4 (37:41):
ONWARD i don't necessarily feel like it isn't the, worst
but it is. GOOD i think all of our agents
are really good about talking to our clients about.

Speaker 2 (37:51):
Price. Correctly, yeah that's.

Speaker 1 (37:52):
Right so we're getting what we've got the marketing. Cranking you,
know we're getting the action online and they're seeing, it
but yet they're looking at your neighbor's home instead of.
Yours it's it's a price point. Issue. Yeah, so and
and timing, wise that's a whole nother. Conversation do we
pull off, that we, pause do we adjust and position

(38:13):
reposition a different? Way you, know there was times incentives
come in as far as uh interest, rate nothing was. Moving, okay,
great let's take that objection off the, table and, hey
you can buy down your. Aid so these are the
conversations you need to be. Having this is is what it.
Takes IT a home sold a little different than a

(38:34):
few years ago when you opened the door and you
had twelve offers in two.

Speaker 2 (38:39):
Days so we're just working with the market we.

Speaker 1 (38:41):
Have that's. It, hey it is not a bad. Market,
no there is no bad. Market there's there's, well it
is the.

Speaker 2 (38:49):
Market it is the. Market it's like complaining about the.
Sun the. Market we had to get.

Speaker 1 (38:55):
A little of, sunscreen all. Right so where are we going?

Speaker 2 (38:59):
Next SO i want to talk about our upcoming.

Speaker 4 (39:02):
Events we have ye broker openings coming up That i'm
pretty stoked. About so we can talk to our fellow
community of agents out.

Speaker 1 (39:10):
There, okay before you get into, it for a, minute
pass this. BREAK i promise you the. Floor when we come,
back we're going to talk about these. Events stick. Around
we are so grateful to have you. Today we will
see you in this other.

Speaker 11 (39:23):
Break in today's ever changing real estate, market you need
more than just an. Agent you need a skilled, negotiator
a marketing, expert and someone who guides you every step
of the. Way that's WHY i recommend my Friend Matthew
patterson of The Pattison. Group lisa had worked with The
Pattison group, before so when it was time to sell
her home In Port charlotte at buying A liakewood, ranch
she called him. Again she worked With jen and in

(39:45):
her five star, Review lisa Said jen was, patient knowledgeable
and helped her family find exactly what they were looking,
for and they sold her home in less than a.
Week I'm Chuck brittin And i've seen. Now The Pattison
group With Keller, Williams Peace Rber partners delivers results with
integuity and. Care want to know what your home is?
Worth Visit Matthew patterson dot. Com it just takes a few.

(40:06):
Seconds call nine four one six eighty six hundred of
glen To Matthew patterson dot. Com the team you can.

Speaker 5 (40:12):
Trust your home sale is done and you Call Matthew
patterson go To Matthew patterson dot.

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(41:14):
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Speaker 9 (42:00):
Plastic welcome To Heartbeat all of us at some point
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Army your home sail is down when you call matter.

Speaker 1 (43:07):
Final that's. Right welcome back to real, estate exposed. It
just like the song, says by, DIRT i believe that
you know years. AGO i believe that. YESTERDAY i know it.
Today there is no better place to put your money by,
dirt especially In Southwest, florida as.

Speaker 5 (43:26):
It is.

Speaker 1 (43:28):
Becoming less and.

Speaker 2 (43:29):
Less, yeah they're not making more of.

Speaker 1 (43:31):
It quit making a long time. Ago so bye. Dirt all, Right,
kristin we are up against the clock and we have
still got a lot to talk. About talk to me
about these broker.

Speaker 4 (43:40):
Openings, Okay so we have an amazing broker opening. Tomorrow
it's An. Inglewood it's At Eagle Preserve. Estates we have
we're so we're doing it with three other. Agents we
have four. Properties we, yes we love our community. Here
so our property is one zero one zero One Eagle Preserved.
Dry it's a three. Three it's priced at one point five.

(44:03):
Million it's twenty four hundred square. Feet super excited about
this beautiful. Home tell me what you like about the kitchen,
there because you MENTIONED i keep shot in the.

Speaker 2 (44:11):
KITCHEN i hear it.

Speaker 1 (44:13):
All the, Time oh chef's. Kitchen and THEN i show
up at how and it's got a, microwave a stove
and a refrigerator and they're calling a chef's. Kitchen try
good In this is a, truly truly a chef's kitchen
because the owner is A shof is a.

Speaker 5 (44:26):
Chef, yes SO i.

Speaker 1 (44:29):
Think you have to see it to. Understand but you
know it's got these these uh knife blocks that are
up in the you, know up in the counter some
everything's quick accessible with an, ieren the, countertops the, cabinets the,
cooking the, appliances it's just gorgeous and then the lighting
on top of. It but it was set up to

(44:50):
truly put some amazing meals in plus a. Location it
is Just florida living in A, yeah.

Speaker 2 (44:57):
In this, pool it has, heats in, chills it's got,
uh it's got a. Spa it also has a swim up.
Bar my bucket, list, yeah, YEAH i know.

Speaker 5 (45:10):
It AND i love this.

Speaker 1 (45:12):
Community and that's what's really cool is the way you
set this up with multiple homes in the. Community so
it's going to be a great time for agents to
come out in, view which obviously you know when we're
bringing the brokers through, there, yes and they're looking at this,
home they're looking for all of their. Clients it's going
to be.

Speaker 4 (45:31):
Gorgeous if someone's looking for this particular, neighborhood we couldn't
have made it easier for. Them it's a it's a
gorgeous exclusive luxury community And i'm super.

Speaker 2 (45:42):
EXCITED i want to.

Speaker 1 (45:42):
Spend one and a half, million or you want to
spend access to three, Million we've got.

Speaker 4 (45:46):
You. Yep some of our clients, too so and then
we also have we're super excited about. This we have
a grand opening Next. Wednesday, yes At Fairway visa Town
homes new it's new. Construction they're finally ready off of
Ball harbor And Pana. Gorda it's an eight, plaques so
eight units available town.

Speaker 2 (46:06):
Homes that's, it right on the golf course. There.

Speaker 1 (46:09):
Yeah you. Know the cool thing, here, yeah is because
we've been working with them from the. Beginning the cool thing.
Here you, know a lot of TIMES i hear OH
i love the you, know if there's just one available
and they're, like, oh BUT i wish you could have got,
this you know that. Year, yes well if you get
there early, enough, yes well you could pick the exact.
Unit because we are just going to becoming the. Market

(46:31):
so you have your choice right. Now and that won't
be the case for, long right BECAUSE i really believe
these will start moving and be. Sold so right, now
do you want the in you, know an ind, Unit
do you want an interior? Unit do you want the
one straight across from the.

Speaker 2 (46:45):
Greens, yes so you had a. Choice there's not a
bad one in the. Bunch they're all. BEAUTIFUL i mean
into the textiles that they've.

Speaker 4 (46:54):
Used it's very, modern, sleek, beautiful it's right there. Everything
we were there yesterday telling Them, matt it really feels
like you're outside even when you're inside because those, big huge,
windows and it's just a really.

Speaker 1 (47:07):
There you, know At Saint andrew's golf, course easy walking
there always people walking. Outside so it's. Great, uh just you,
know right there in the niche of that. Community, also
you have a. Garage big deal to. Me coming from up,
north you, know it would be tough to not heavy. Garage,
yeah but all of these have your own private garage

(47:29):
and no one else would be above you or under
you because of the. Town. Yeah SO i just love,
it very excited about.

Speaker 5 (47:36):
It so.

Speaker 4 (47:37):
Well so our grand opening for that Next. Wednesday, uh
it's going to be three to six, pm so that's
the twelfth Of. November we're gonna really throw. Down we're
going to have, tacos we have a food chuck come,
Out Danny's, Tacos. Danny's danny's have rolled me out balloons
and this is just for as.

Speaker 5 (47:56):
Music it's for.

Speaker 2 (47:57):
Everybody.

Speaker 4 (47:58):
Everybody bring your, neighbors bring your, friends bring your. Kids,
yeah bring bring somebody that you met in the grocery
store with.

Speaker 2 (48:05):
You we're that kind of.

Speaker 4 (48:06):
Community so, yeah we're gonna so that's next Next. Wednesday
and do you have to.

Speaker 1 (48:11):
Have a pre approval to. Come, No, no because we
can get you pre.

Speaker 4 (48:14):
Approval, yes we're gonna have people there to help you
with that part. Too we are looking to really fill
this community. Quickly we want To we want you to
meet your neighbors at this event when you buy your unity, yes.

Speaker 1 (48:27):
All, right what else you?

Speaker 4 (48:28):
Got and then we have another broker opening next, yes Next,
thursday twelve to, two and that we're doing. That we
have two properties that are going to be that in
that twelve Hundred Gorda Kay lane and then we have
another property so that's In Punta Gorda.

Speaker 2 (48:44):
Isles, yes which that's our. Backyard that.

Speaker 1 (48:48):
HOME i was in that home and it is. Gorgeous
the kitchen at this home is amazing. Too it's got
an extra like butler pantry ay or, yeah additional. Refrigerator.

Speaker 4 (49:02):
Yes Nick grath loves a butler. Pantry he's the one
that turned me onto butler. Pantries which is which is
the space behind the, kitchen so you can do all
the stuff.

Speaker 1 (49:11):
That's exactly when you're. Entertained has a coffee, ball, yes
and all that down the. Side. Yes plus you have
the big island, overlooking SO i can be watching The colts.
Game one hundred and forty feet of water. Front, yeah
ninety four foot of doc and two fourteen thousand pounds
lefts just ten minutes.

Speaker 2 (49:30):
More so two, boats not just. One pull your toys,
up that's, right pull your toys, up that's.

Speaker 1 (49:35):
Right this is this is boating.

Speaker 4 (49:37):
Paradise so those are our. Events and then we have
some open. Houses you want to talk about the open
houses The saturday And, Sunday.

Speaker 1 (49:43):
I'd love to talk about the open. Houses also BEFORE
i leave that, house this is a custom billed premium
construction twenty twenty concrete tileer rough hurricane windows and, doors oversized,
garage thirteen foot. Ceilings again chef's.

Speaker 2 (49:57):
Kitchen and did you tell them about this oaking.

Speaker 1 (50:00):
Tub it does have a soaking.

Speaker 2 (50:01):
TUB i love a soaking to.

Speaker 1 (50:03):
Gas, range marble back splash walk in. Pantry it is absolutely,
beautiful beautiful all, Right so now let's talk about open
houses and why are we doing so many open houses
because that's where the climb Is, yes it is that
time of. Year it is beautiful. Out so we're going
to continue to sell homes this week and next, week

(50:25):
just like we have yes the previous. Week so thirteen
ten Money, carlow this is a shocker we HAVE I
i give it one more week and this one is
gonna be. Pending, Yeah i'm just shocked it's not. Already,
saturday twelve to. Two come out See shelley And. Kathy
this home had just had a strategic repositioning on the.

(50:45):
Market on the, price that's. Right seven ninety nine three,
bedroom three back twenty five hundred square FOOT dmd and
custom built. Home five to one Seven Belvetere, Court, Saturday
Mike oaks eleven to one five seventy five on the,
water quick, Out, yeah twenty Sixteen Grand View drive In, Northport,
saturday eleven to, One come see. Less that one's a three,

(51:06):
bedroom two back two thousand plus square feet four eighty
five to Forty Lewis Court unit twenty nine Condo, saturday
eleven to, One come See brenda and twenty two oh
Nine Cypres street And Pontagorda Nicole. Petrillo this one way
for it two ninety Five saturday ten to. Twelve love

(51:26):
that ONE i know four Eighteen southwest forty six Tears Cape.
Coral Nicks artel will be There saturday ten to, twelve
and that one's listed at three sixty five and twenty
seven twenty One Southwest Third avenue Is sunday ten to
twelve With Nick. Artel all, right we're down to one.
Minute also coming soon IS i have a beautiful home

(51:47):
On Sophia lane And Deep creek With Mike. Oakes this
one is going to be introduced to the market at
four forty. FIVE i know you didn't write all that.
Down come to our Site Matthew patterson dot com or
call sixty two one six. Hundred, kristen thank you so
much for being.

Speaker 5 (52:03):
Here, Today thank you for having.

Speaker 1 (52:04):
Me hope everyone got something out of, today and we
look forward to talking to you next.

Speaker 5 (52:08):
Week hy, guys